The Globotics Upheaval - Globalization, Robotics, and the -- Richard E Baldwin -- Oxford University Press USA, New York, NY, 2019 -- Oxford University -- 9780190901769 -- 3661a0ebd31dba08d2c378baf3f2eecd -- Anna’s Archive
-- 1 of 312 --
At the
root
of inequality,
unemployment,
and
:
populism
are radical
changes
in
the
world
economy.
Digital
technology
is
allowing
talented
foreigners
to
telecommute
into
our
workplaces
and
compete
for
service
_
and
professional
jobs.
Instant
machine
translation
is
melting
language
barriers,
so
the
ranks
of
these
“tele-migrants”
will
soon
include
almost every
educated
person
in
the world.
Computing
power
is
dissolving
alUTaatelassaaarerate)
Ye)
Naceladalialaiareraciarsleliiare
~
Al-trained
computers
to
compete
for
many
of
the
same
white-collar
jobs.
The
combination
.
of
globalization
and
robotics
is
creating
the
globotics
upheaval,
and
it
threatens
the
very
|
foundations
of
the
liberal
welfare-state.
Richard Baldwin,
one
of
the world’s
leading
globalization experts,
argues
that
the
inhuman
speed
of
this
transformation
threatens
to
overwhelm
our
capacityto
adapt.
From
computers
in
the
office
to
automatic
ordering
systems
in
restaurants,
we
are familiar
with the
how
digital
technologies
offer
convenience
while
also
°-
PTtaaltarel
eaves
(ol
esseaces(e)exela(ecin
TILcel
iav
lel!
the -_
lives
of millions of
white-collar
workers
much —
faster
than
automation,
industrialization,
and
el
feley-liraclarela
disrupted
the
lives
of
factory
workers
in
previous
centuries.
The
result
will
be
a
backlash. Professional, white-collar,
and
service
workers
will
agitate for
a
slowing
of
the
unprecedented
pace
of disruption,
as
©
factory
workers have done
in
years past.
Baldwin argues that the globotics O}e) aleve hel
will be countered in the short run by “shelter-
ism"—government policies that shelter some
service jobs from tele-migrants and thinking -
computers. In the long run, people will work
in more human jobs-—activities that require
Continued on back flap
-- 2 of 312 --
AlKearney
Global
Business
Policy
Council
-- 3 of 312 --
Digitized by the Internet Archive
in 2022 with funding from
Kahle/Austin Foundation
https://archive.org/details/globoticsupheava0000bald
-- 4 of 312 --
The
Globotics
Upheaval
-- 5 of 312 --
-- 6 of 312 --
The Globotics Upheaval
Globalization, Robotics, and
the Future of Work
RICHARD BALDWIN
UNIVERSITY PRESS
-- 7 of 312 --
OXFORD
UNIVERSITY PRESS
Oxford University Press is a department of the University of Oxford. It furthers
the University’s objective of excellence in research, scholarship, and education
by publishing worldwide. Oxford is a registered trade mark of Oxford University
Press in the UK and certain other countries.
Published in the United States of America by Oxford University Press
198 Madison Avenue, New York, NY 10016, United States of America.
© Richard Baldwin 2019
All rights reserved. No part of this publication may be reproduced, stored in
a retrieval system, or transmitted, in any form or by any means, without the
prior permission in writing of Oxford University Press, or as expressly permitted
by law, by license, or under terms agreed with the appropriate reproduction
rights organization. Inquiries concerning reproduction outside the scope of the
above should be sent to the Rights Department, Oxford University Press, at the
address above.
You must not circulate this work in any other form
and you must impose this same condition on any acquirer.
Library of Congress Cataloging-in-Publication Data
Names: Baldwin, Richard E., author.
Title: The globotics upheaval : globalization, robotics, and the future of
work/ Richard Baldwin.
Description: New York, NY : Oxford University Press, [2019] |Includes index.
Identifiers: LCCN 2018012182 (print) |LCCN 2018013452 (ebook) |
ISBN 9780190901776 (UPDF) |ISBN 9780190901783 (EPUB) |
ISBN 9780190901769 (hardback)
Subjects: LCSH: Employees—Effect of technological innovations on. |
Robotics—Economic aspects. |Automation—Economic aspects. |
Globalization—Economic aspects. |BISAC: TECHNOLOGY & ENGINEERING /
Robotics. |BUSINESS & ECONOMICS / Development / General. |BUSINESS & ECONOMICS /
Office Automation.
Classification: LCC HD6331 (ebook) |LCC HD6331.B254 2019 (print) |
DDC 331.25—dc23
LC record available at https://Iccn.loc.gov/2018012182
SRS B76) SAEs eZ al.
Printed by Sheridan Books, Inc., United States of America
-- 8 of 312 --
CONTENTS
1. Introduction 1
PART I Historical Transformation, Upheaval, Backlash, and
Resolution
2. We've Been Here Before: The Great Transformation 19
3. The Second Great Transformation: From Things to Thoughts 53
PART II The Globotics Transformation
4. The Digitech Impulse Driving Globotics 87
5. Telemigration and the Globotics Transformation 115
6. Automation and the Globotics Transformation 147
7. The Globotics Upheaval 185
8. New Backlash, New Shelterism 209
9. Globotics Resolution: A More Human, More Local Future 235
10. The Future Doesn't Take Appointments:
Preparing for the New Jobs 265
Index 277
-- 9 of 312 --
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-- 10 of 312 --
The Globotics Upheaval
-- 11 of 312 --
-- 12 of 312 --
1
INtroduction
Hang gliding is the ultimate thrill sport, but it’s not as dangerous as you
might think—thanks to the US Hang Gliding and Paragliding Association
(motto: “Pilot safety is no accident”). To set up an online accident re-
porting website, the Colorado-based association signed a contract with
California company Hathersage Technologies. The trouble was that
Hathersage didn't have employees with the necessary skills.
Francis Potter, Hathersage’s president, wasn't worried. He planned to
recruit all the talent he needed within days, and pay them far less than
the going wage. This was not foolish optimism. Potter had a secret up his
sleeve. Using a web platform called Upwork, which is something like eBay
for freelancing, he hired engineers from Lahore, Pakistan, to help him do
the job. Potter is a big fan of foreign freelancers.
“There are really talented people who are just looking for the right
opportunity to help on interesting projects. Upwork allows ordinary
businesses to tap into latent capability and energy all over the world,
whether in a basement in Siberia, a family house in Cambodia, or a small
office in Pakistan,” he wrote.'
If you look this straight in the eyes, you'll see it for what it is. It is US
workers facing direct, international wage competition. It is highly skilled,
1. Francis Potter, “How the Hathersage Group Built a Global Development Team,’ Upwork
(blog), September 21, 2016, https://www.upwork.com/blog/2016/09/hathersage-group-global-
development-team/.
-- 13 of 312 --
2
THE
GLOBOTICS
UPHEAVAL
low-cost
foreign
workers
working
(virtually)
in
US
offices.
Using
foreign-
based
freelancers
may
not
be
quite
as
good
as
using
on-the-spot
workers,
but—as
Potter can
attest—it
is
a
whole
lot
cheaper.
Think of this as telecommuting gone global. Think of it as telemigration.
TELEMIGRANTS—NEW PHASE OF GLOBALIZATION
These “telemigrants” are opening a new phase of globalization. In the
coming years, they will bring the gains and pains of international com-
petition and opportunities to hundreds of millions of Americans and
Europeans who make their living in professional, white-collar, and service
jobs. These people are not ready for it.
Until recently, most service and professional jobs were sheltered from
globalization by the need for face-to-face contact—and the enormous dif-
ficulty and cost of getting foreign service suppliers in the same room with
domestic service buyers. Globalization was an issue for people who made
things; they had to compete with goods shipped in containers from China.
But the reality was that few services fit into containers, so few white-collar
workers faced foreign competition. Digital technology is rapidly changing
that reality.
Way back in the old days—which means 2015 on the digitech calendar—
the language barrier and telecom limits restricted telemigration to a few
sectors and source countries. Foreign freelancers had to speak “good-
enough English,’ and they were limited to modular tasks. Telemigrants
were common in web development, and a few back-office jobs, but little
else. Things are different now in two ways.
Machine Translation and the Talent Tsunami
First, machine translation unleashed a talent tsunami. Since machine
translation went mainstream in 2017, anyone with a laptop, internet con-
nection, and
skills
can potentially telecommute
to
US and European
offices.
-- 14 of 312 --
Introduction 3
This is amplified by the rapid spread of excellent internet connections.
This means that people living in countries where ten dollars an hour is
a decent middle-class income will soon be your workmates or potential
replacements.
Chinese universities alone graduate eight million students a year, and
many of them are underemployed and underpaid in China. Now that they
can all speak “good-enough English” via Google Translate and similar
software, special people in rich nations will suddenly find themselves less
special.
Think about that. Then think about it again.
This international talent tidal wave is coming straight for the good,
stable jobs that have been the foundation of middle-class prosperity in the
US and Europe, and other high-wage economies. Of course, the internet
works both ways, so the most competitive rich-nation professionals will
find more opportunities, but for the least competitive, it is just more wage
competition.
Second, telecom breakthroughs—like telepresence and augmented
reality—are making remote workers seem less remote. Widespread shifts
in work practices (toward flexible teams) and adoption of innovative col-
laborative software platforms (like Slack, Asana, and Microsoft 365), are
helping to turn telemigration into tele-mass-migration. And there is more.
This new competition from “remote intelligence” (RI) is being piled on
to service-sector workers at the same time as they are facing new competi-
tion from artificial intelligence (AI). In short, RI and Al are coming for the
same jobs, at the same time, and driven by the same digital technologies.
WHITE-COLLAR ROBOTS—NEW PHASE OF AUTOMATION
Amelia works at the online and phone-in help desks at the Swedish bank,
SEB. Blond and blue-eyed, as you might expect, she has a confident bearing
softened by a slightly self-conscious smile. Amazingly, Amelia also works
in London for the Borough of Enfield, and in Zurich for UBS. Oh, and did
I mention that Amelia can learn a three-hundred-page manual in thirty
-- 15 of 312 --
4
THE
GLOBOTICS
UPHEAVAL
seconds,
can
speak twenty
languages,
and
can
handle
thousands
of
calls
simultaneously?
Amelia is a “white-collar robot.” Amelia’s maker, Chetan Dube, left his
professorship at New York University convinced that using telemigrants
from India would be nowhere near as efficient as replacing US and
European workers with cloned human intelligence. With Amelia, he
thinks he is close.
If you look this straight in the eyes, you'll see it for what it really is. It
is zero-wage competition from thinking computers. Amelia and her kind
are not enhancers of labor productivity—like faster laptops, or better da-
tabase systems. They are designed to replace workers; that’s the business
model. Amelia and her kind are not quite as good as real workers, but they
are a whole lot cheaper, as SEB can attest.
These thinking computers are opening a new phase of automation. They
are bringing the pluses and minuses of automation to a whole new class of
workers—those who work in offices rather than farms and factories. These
people are unprepared.
Until recently, most white-collar, service-sector, and professional
jobs were shielded from automation by humans’ cogitative monopoly.
Computers couldn't think, so jobs that required any type of thinking—be
it teaching nuclear physics, arranging flowers, or anything in between—
required a human. Automation was a threat to people who did things with
their hands, not their heads. Digital technology changed this.
A form of AI called “machine learning” has given computers skills
that they never had before—things like reading, writing, speaking, and
recognizing subtle patterns. As it turns out, some of these new skills are
useful in offices and this makes white-collar robots like Amelia into fierce
competitors for some office jobs.
The combination of this new form of globalization and this new form of
robotics—call it “globotics”—is really something new.
The most obvious difference is that it is affecting people working in the
service sector instead of the manufacturing and agricultural sectors. This
matters hugely since most people have service-sector jobs today. The other
differences are less obvious but no less important.
-- 16 of 312 --
Introduction 5
WHY THIS TIME IS DIFFERENT
Automation and globalization are century-old stories. Globotics is dif-
ferent for two big reasons. It is coming inhumanly fast, and it will seem
unbelievably unfair.
Globotics is advancing at an explosive pace since our capacities to pro-
cess, transmit, and store data are growing by explosive increments. But
what does “explosive” mean? Scientists define an explosion as the injec-
tion of energy into a system at a pace that overwhelms the system’ ability
to adjust. This produces a local increase in pressure, and—if the system
is unconfined or the confinement can be broken—shock waves develop
and spread outward. These can travel “considerable distances before they
are dissipated,” as one scientific definition dryly described the devastating
blast wave.’ .
Globotics is injecting pressure into our socio-politico-economic
system (via job displacement) faster than our system can absorb it (via
job replacement). This may break the societal confinements that restrain
hostility and violent reactions. The result could be blast waves that travel
considerable distances before they dissipate.
Deep down, the explosive potential comes from the mismatch between
the speed at which disruptive energy is injected into the system by job
displacement and the system’s ability to absorb it with job creation. The
displacement is driven at the eruptive pace of digital technology; the re-
placement is driven by human ingenuity which moves at the leisurely pace
it always has.
The radical mismatch between the speed of job displacement and the
speed of job replacement is the real problem. The direction of travel
is not. Service-sector automation is inevitable and welcome in the
long run.
2. Elain S. Oran and Forman A. Williams, “The Physics, Chemistry, and Dynamics of Explosions,’
Phil. Trans. R. Soc. A. 370, no. 1960 (2012): 534-543, http://rsta.royalsocietypublishing.org/con-
tent/roypta/370/1960/534.full. pdf.
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6
THE
GLOBOTICS
UPHEAVAL
But
why
is
this
technological
impulse
so
much
faster
than
those
that
transformed
the
economy
from
agrarian
to
industrial,
and from
industrial
to
services?
The
answer, strange
as
it
may
seem,
lies
in
physics.
A Very Different Physics
Past globalization and automation were mostly about goods—making
them and shipping them. They were thus ultimately restrained by the laws
of physics that apply to goods (matter). Globalization and automation of
the service sector are all about information (electrons and photons)—
processing them and transmitting them. Globotics is thus ultimately
linked to the laws of physics that apply to electrons and photons, not
matter. This alters possibilities.
It would be physically impossible to double world trade flows in
eighteen months. The infrastructure could not handle it, and building in-
frastructure takes years, not months. World information flows, by con-
trast, have doubled every couple of years for decades. They will continue
to do so for years to come.
The timescale disparity is due to differences in the relevant physics.
Electrons can violate many of the laws of physics that slow down glob-
alization and automation in industry and agriculture. This is one reason
that today’s technological impulse is profoundly different than the techno-
logical impulses that triggered previous waves of automation and global-
ization. This is why historical experience must be treated with great care
when applying lessons to today’s globalization and robotization. And it is
exactly why the disordering of service-sector jobs will come faster than
most believe.
But speed is only the first big problem. The second is the fact
that America’s and Europes middle classes will come to view both
types of globots—telemigrants and white-collar robots—as unfair
competitors.
-- 18 of 312 --
Introduction UI
Outrageously Unfair
Nothing makes people angrier and more prone to violent reactions than
unfair competition. Sociologists tell us that people can keep a “cap on their
crazy” when they are embedded in a social matrix of rules and restraints.
When everyone plays by the rules, we can all play the game. But when
some of the rules are broken, the cork can come out of the crazy, and more
rules get broken.
Consider this in the light of the globalization part of globots.
Unlike the old globalization, where foreign competition showed up in
the form of foreign goods, this wave of globalization will show up in the
form of telemigrants working in our offices. We will see their faces and
know their stories. This will be humanizing but won't change the basic fact
that they will undermine our pay and perks.
These new competitors will accept lower pay at least in part because
they won't pay the same taxes or face the same costs of housing, medical
care, schooling, or transportation. They won't be subject to the same labor
laws or workplace regulations. They won't ask for severance pay, paid hol-
idays, pension contributions, or maternity and paternity leave. They won't
pay taxes that support social security, social medical insurance, or any
other social policies.
The ability of Americans and Europeans to ask for these benefits will in-
evitably be curtailed by the fact that telemigrants won't ask for them. The
robot part of globots will be unfair in similar ways.
White-collar robots are paid zero wages and they are incapable of
accepting perks. You cannot force a “cogitating computer” to take holidays,
lunch breaks, or sick days. They aren't subject to workplace regulations,
and they'll never join a union. They can work 24/7 if need be and be cloned
without limits. The industry calls them “digital workers,’ but in fact they
are nothing more than computer software.
To put it directly, competition from software robots and telemigrants
will seem monstrously unfair. And this is why it will be easy for populists
to characterize globots as unscrupulous efforts by large corporations to
-- 19 of 312 --
8
THE
GLOBOTICS
UPHEAVAL
undermine
the
bargaining
power
of
American
and
European
service-
sector
workers.
Due
to
the logic
of
workplace
competition,
the
very
existence of
telemigrants
and
cognitive
computers
will
undermine
workplace
protections, benefits, and wages. Perhaps they already are.
THE GLOBOTICS UPHEAVAL
In today’s job-centric capitalism, prosperity is based on good, secure
jobs—and the stable communities that are built on them. Many of these
jobs are in the sectors that globots will disrupt. And we are talking about
a lot of jobs.
Estimates of the job displacement range from big—say one in every ten
jobs, which means millions of jobs—to enormous—say six out of ten jobs,
which means hundreds of millions. When millions of jobs are displaced
and communities are disrupted, we won't see a stay-calm-and-carry-on
attitude.
Backlash Bedfellows
The Trump and Brexit voters who drove the 2016 backlash know all
about the job-displacing impact of automation and globalization. For
decades, they, their families, and their communities have been competing
with robots at home, and China abroad. ‘They are still under siege finan-
cially. Their futures look no brighter. The economic calamity continues—
especially in the US. For these voters, the policies adopted in the US and
UK since 2016 are the economic equivalent of treating brain cancer with
aspirin. Many populist voters also feel their communities are still under
fire culturally. All that the Trumps and Brexiteers have provided is more
“bread and circuses” to sooth the soul and primp the pride.
These populist voters will still be yearning for big changes in 2020. And
they will, I believe, soon have a lot of company.
-- 20 of 312 --
Introduction 9
The urban, educated people who voted against populism will have a
whole new attitude when globalization and automation get up close
and personal. Professional, white-collar, and service-sector workers will
seek to slow or reverse the trend. They will clamor for shelter from the
globots. Perhaps the movement will come to be called “shelterism’—not
antiprogress, just a little shelter from the storm.
In this scenario—which is just one of many—people who were on
opposite sides of the “Trump fence” in 2016 will find themselves on the
same side of a very different fence in 2020. One precedent is the way that
the antiglobalization movement of the 1990s combined very different,
and previously opposed, groups—environmentalists on one hand, and
labor unionists on the other hand. We can't know what “fence” will de-
fine the globotics upheaval. Maybe it will be an antiglobotics fence, an
antitechnology fence, or an anticorporate fence. Or maybe voters will just
be angry in isolation so it becomes a free-for-all melee. The complexity of
political dynamics makes these things impossible to predict, but we can
already see hints of what is to come.
Many people in advanced economies already share a sense of out-
rage, urgency, and vulnerability. When white-collar workers start
sharing the same pain, some sort of backlash is inevitable. All that is
needed is a populist politician to capture their imagination. In fact,
there already is a populist trying to unite blue-collar and white-collar
anger: Andrew Yang.
Yang, who already entered the 2020 presidential race, argues that the
US needs radically new policies to prevent mass unemployment and
a violent backlash. “All you need is self-driving cars to destabilize so-
ciety .. . That one innovation will be enough to create riots in the street.
And were about to do the same thing to retail workers, call center workers,
fast-food workers, insurance companies, accounting firms.”’ Yang is—as
New York Times writer Kevin Roose puts it—“a longer-than-long shot”
3. Kevin Roose, “His 2020 Campaign Message: The Robots Are Coming,’ New York Times,
February 10, 2018, https://www.nytimes.com/2018/02/10/technology/his-2020-campaign-
message-the-robots-are-coming.html.
-- 21 of 312 --
10
THE
GLOBOTICS
UPHEAVAL
presidential candidate, but his themes are likely to be taken up by more
electable candidates. “If we don't change things dramatically,’ Yang says in
his “Andrew Yang for President” video, children will grow up in a country
with “fewer and fewer opportunities and a handful of companies and
individuals reaping the gains from the new technologies while the rest of
us struggle to find opportunities and lose our jobs.’
This is something we should all worry about. We don’t know what the
pushback will look like, but as the Game of Thrones character, Ramsay
Snow, said so aptly: “If you think this has a happy ending, you haven't been
paying attention.”
The Upheaval and Backlash
The last great upheaval—industrialization’s rapid and unguided progress
in the nineteenth century—created a world where job loss meant pov-
erty and perhaps starvation for landless workers. While we did eventually
learn how to make industrialization work for the majority, the process
was spread over two world wars and the Great Depression. Individuals
and countries across the world embraced fascism and communism as part
of the backlash. People elected populists who promised authority, justice,
and economic security—just as they do today.
Any new upheaval—the globotics upheaval, if you will—could spread
very quickly since globots are really a worldwide challenge. To avoid such
extremes, our governments need to ensure that globotics seem more like
a decent development than a divisive disintegration. The new phases of
globalization and robotics need to be seen by most people as fair, equi-
table, and inclusive. We need to prepare.
Preparing for the Upheaval—Protect Workers, Not Jobs
There
is
nothing wrong
with globotics’ direction of travel—it’s the speed
and the unfairness that pose the problems. Governments need
to
help
-- 22 of 312 --
Introduction ll
workers adjust to the job displacement, foster job replacement, and—if
the pace turns out to be too great—slow it all down.
The first step is to reinforce policies that make it easier for people to
adjust. No new policies are needed, just more of the adjustment policies
that have worked in Europe—things like retraining programs, income
support, and relocation support.
The second step is to find a way to make the rapid job displacement po-
litically acceptable to a majority of voters. Governments who want to avoid
explosive backlashes must figure out how to maintain political support for
the changes that are coming in any case. Politics is a fine art involving
inspiration and leadership as well as concrete policies, but whatever they
use, our political leaders will have to find ways of sharing the gains and
pains, or at least offering a perception that everyone has a fighting chance
of being a winner. .
While tax-and-redistribute policies undoubtedly have to be part of this
package, they cannot be the only thing, or even the main thing. People’s
lives are too tied up with their jobs to allow it. The challenge is ensuring
labor flexibility doesn’t mean economic insecurity for workers. What is
needed are policies like those in Denmark. The government allows firms
to hire and fire freely but then commits to doing whatever it takes to help
the displaced workers find new jobs.
The good news is that once we make it past the upheaval, the world will
be a much nicer place.
A MORE HUMAN, MORE LOCAL FUTURE
Automation and globalization displaced jobs in the nineteenth and
twentieth centuries. Human creativity—being boundless—invented
“needs” that we did not even know we needed. That's why many of us
today work in jobs that would sound very strange to Charles Dickens
in nineteenth-century London. Imagine what hed think if you told him
his great-great-grandchildren would be web developers, life coaches,
and drone operators?
-- 23 of 312 --
12
THE
GLOBOTICS
UPHEAVAL
The jobs were created in service sectors since they were the sectors that
were shielded from automation and globalization. The same will happen
again today. Jobs will appear in sheltered sectors. But what sort of jobs will
these be?
We cannot know what new jobs will be, but by studying the compet-
itive advantage of AI and RI, we can say quite a bit about what sheltered
jobs will look like in the future. By taking a close look at what RI does
well, it is clear that the jobs that survive competition from telemigrants
will be those that require face-to-face interactions. Psychologists have
studied why in-person meetings are so different than email, phone, or
Skype. The “secret sauce” for why real face time is so much more valuable
is complex, and based on evolutionary forces that shaped our brains over
millions of years.
While digitech is creating ever better substitutes for being there, it seems
that for many years, “being there” will still matter for some types of work-
place tasks. The jobs that survive and the new ones that arise will involve
a lot of such tasks. The implication of this point is straightforward. These
jobs will make our communities more local, and probably more urban.
By studying the things that Al-trained robots like Amelia can already
do well, we can predict that the jobs that survive competition from AI
and the new jobs that will be created are those that stress humanity’s great
advantages. Machines have not been very successful at acquiring social in-
telligence, emotional intelligence, creativity, innovativeness, or the ability
to deal with unknown situations.
Experts estimate that it will take something like fifty years for AI to
attain top-level human performance in social skills that are useful in the
workplace, like social and emotional reasoning, coordination with many
people, acting in emotionally appropriate ways, and social and emotional
sensing. This suggests that the most human skills will be sheltered from AI
competition for many years. The implication is as simple as it is profound.
Humanity will be important in most of the jobs of the future.
All this, taken together, is why I am optimistic about the long run, why
I believe the future economy will be more local and more human.
-- 24 of 312 --
Introduction 13
The sheltered sectors of the future will be those where people actually
have to be together doing things for which humanity is an edge. This will
mean that our work lives will be filled with far more caring, sharing, un-
derstanding, creating, empathizing, innovating, and managing people
who are actually in the same room.
This is a logical inevitability—everything else will be done by globots.
While I believe this happy finale is where digital technology will take us
ultimately, it is not the right place to start our reflections on the changes
that are coming. The place to start is the past. The passcode to under-
standing the future is hidden in the lessons of history.
GLOBOTICS TRANSFORMATION AS A FOUR-STEP
PROGRESSION
The massive changes that are coming will involve insanely complex
interactions between technological, economic, political, and social forces.
To put some order in this complexity, it is useful to group the changes
into a four-step progression—transformation, upheaval, backlash, and
resolution—all of which are launched by a technological breakthrough.
“Step” here is not meant in a sequential sense. The transformation, up-
heaval, and backlash can all develop at the same time, and the resolution
need not put an end to it. That is how it happened in the past.
Two Historical Tech Impulses and Transformations
The Globotics Transformation will be the third great economic transfor-
mation to shape our societies over the past three centuries. The first—
known as the Great Transformation— switched societies from agriculture
to industrial and from rural to urban. This started in the early 1700s. The
second, which started in the early 1970s, shifted the focus from industry to
services. I call it the “Services Transformation” to contrast it with the indus-
trial transformation that preceded it. Today's Globotics Transformation is
-- 25 of 312 --
14
THE
GLOBOTICS
UPHEAVAL
focusing primarily
on the service
sector.
It
will
shift
workers
to
service
and
professional jobs
that
are
“sheltered”
from
telemigrants
and
white-collar
robots.
The three technological impulses that launched these are very different
and thus had very different effects.
Oversimplifying to make the point, the Great Transformation was
launched by the Steam Revolution and all the mechanization that followed.
This technology took the horse out of horsepower; it created better tools
for people who worked with their hands as Erik Brynjolfsson and Andrew
McAfee point out in their seminal 2014 book, The Second Machine Age.’
It was mostly about goods, and it shifted the masses from making farm
goods to making manufactured goods. Office work grew more produc-
tive, but mostly due to the fruits of industrialization (office machinery,
electricity, etc).
The Services Transformation was launched, in 1973, by the development
of computers-on-a-chip and all the Information and Communication
Technology (ICT) that followed. This technological impulse pushed the
economy in a radically different direction, since it was radically different—
Byrnjolsson and McAfee call it the Second Machine Age.
ICT created better substitutes for people whose jobs involved manual
tasks and better tools for people whose jobs involved mental tasks. The
result was a “skills twist.’ The technology created jobs for people who
worked with their heads but destroyed jobs for those who worked with
their hands. The resulting deindustrialization devastated communities
and created enormous social and economic difficulties for blue-collar
workers—especially in nations that failed to help their citizens make the
transition (like the US and UK).
The Globotics Transformation has been launched by a third techno-
logical impulse—digital technology. The digitech impulse is radically dif-
ferent than steam power and ICT, but in a way that is subtler than the
difference between steam and ICT.
4. Erik Brynjolfsson and Andrew McAfee, The Second Machine Age: Work, Progress, and
Prosperity in.a Time ofBrilliant Technologies (New York: Norton & Company, 2014).
-- 26 of 312 --
Introduction 15
When computers and integrated circuits started getting useful in the
1970s, automation crossed a “continental divide” of sorts. There are many
ways of characterizing this crossing—a shift from things to thoughts, from
hands to heads, from manual to mental, from brawn to brains, and from
tangible to intangible. But regardless of how we think of it, computers
could do only a highly restricted type of thinking. In fact, they werent
thinking in any real sense; they were just following an explicit set of
instructions called a computer program. They were strictly obedient to
the computer code.
Digital technology has pushed computing across a second “continental
divide.” Think of it as the switch from conscious-thought to unconscious-
thought. Computers used to only be able to think in analytic, conscious
ways since we only knew how to write computer programs that followed
this type of thinking. Computers could not do intuitive, unconscious
thinking since we didn't understand how humans think intuitively (we
still don't).
A breakthrough in what is called “machine learning” allowed computers
to jump over this limitation. Since 2016 and 2017, computers are as good
or better than humans in some instinctual, unconscious mental tasks—
things like recognizing speech, translating languages, and identifying
diseases from X-rays.
Machine learning is giving computers—and the robots they run—new
skills that are valuable in offices. Now they can mimic human thinking
in tasks involving perception, mobility, and pattern recognition. Loosely
speaking, machine learning is allowing computers to make choices that
came “straight from the gut,’ as the legendary ex-CEO of General Electric,
Jack Welch might say.”
The upshot of this new type of thinking computer is that automation
is now affecting office jobs, not just factory jobs as in the past. The same
digitech is also making it easy for foreign-based workers to perform tasks
in our offices. It is making it seem almost as if these foreigners are actually
in the room and speaking the same language.
5. Jack Welch and John Byrne, Jack: Straight from the Gut (Warner Business Books, 2001).
-- 27 of 312 --
16 THE GLOBOTICS UPHEAVAL
Another key difference between today’s transformation and the last
two concerns the timing. Globalization during the Great Transformation
started one century after automation started. Globalization during the
Services Transformation started two decades after automation. In today’s
Globotics Transformation, globalization and automation are taking off at
the same time, and they are both advancing at an explosive pace.
Globalization and automation did wonderful things for us in the past,
but the progress was paired with pain. In the future, they'll do a bit of both.
Leveraging the future progress and alleviating the future pain will not be
easy. But reviewing past upheavals should serve to guide our thinking.
-- 28 of 312 --
PART |
Historical
Transformations,
Upheavals, Backlashes,
and Resolutions
-- 29 of 312 --
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-- 30 of 312 --
We've Been Here Before: The
Great Transformation
Catherine Spence and her infant starved to death in the London Docklands.
The year was 1869. A building boom had brought the Spences to London
in the 1850s, but the 1866 financial crash bankrupted the shipyards. Her
husband lost his job. The jobless had to choose between destitution-level
local charity and the horrors of the workhouse. Catherine Spence went for
the charity. Her starvation took two and a half years.
The Spences were caught up in the “Great Transformation,” as twentieth-
century thinker Karl Polanyi called it. This two-century sequence of incre-
mental changes converted Europe from a collection of rural, farm-based
economies ruled by monarchs to urban, industrial-based economies ruled
by various flavors of democracy.
The Great Transformation was massively constructive—it created the
modern world we live in today. It was also massively disruptive. A keyhole
glimpse into the pain side of this gain-pain package comes from the in-
quest into Spence’s death.
“They had pledged all their clothes to buy food, and some time since
part of the furniture had been seized by the brokers for rent,” the inquest
noted. “The house in which they lived was occupied by six families .. . The
jury on going to view the bodies found that the bed on which the woman
and child had died was composed of rags . . . The windows were broken,
-- 31 of 312 --
20
THE
GLOBOTICS
UPHEAVAL
and an old iron tray had been fastened up against one and a board up
against another.”
People like the Spences—and the societies in which they lived—were
unprepared for the new economic realities brought on by the “disruptive
duo” of automation and globalization. The main problem was that the
changes were so massive and, given the times, so fast. This makes the era
an excellent source of historical lessons for today’s upheavals in which the
voracious velocity of job displacement is also the central problem. Lessons
from the Great Transformation period, however, need to be handled with
care. The changes back then involved a far more radical uprooting than
anything America or Europe has seen recently, or is likely to see in the
near future.
What Put the “Great” in the Great Transformation
For something like 120 centuries, civilization was supported by six inches
of topsoil and regular rains. Prosperity for the masses was tied to having
access to a bit of land; power for the elite was tied to taking a slice of that
prosperity. As a result, the wealth of nations was founded on control of
good agricultural land. There was trade and industry, but not much.
Moving anything anywhere was vastly expensive, very slow, and down-
right dangerous. It took Marco Polo, for example, three years to get from
Italy to China; the return voyage took two years, and hundreds of his
fellow travelers died on the way. Moving goods was less dangerous but
no less difficult and expensive. Silk from China cost an emperor in Rome
ten thousand times more than it cost in China.” Even ideas were difficult
to move. Buddhism, for example, arose in India 2,500 years ago and took
almost 1,000 years to get to China and Japan.
1. As described in John Ruskin, Fors Clavigera: Letters to the Working Men and Laborers of Great
Britain, vol. IV (London: George Allen, 1874).
2.
William Bernstein,
A Splendid Exchange:
How
Trade Shaped
the
World (New
York: Atlantic,
2008).
-- 32 of 312 --
We've Been Here Before: The Great Transformation 21
These constraints on moving goods, ideas, and people enforced a “dic-
tatorship of distance” on all aspects of human life. With people tied to
the land, almost everything had to be made within walking distance. The
result was localism—the opposite of globalization. This spreading out
of production across countless villages dominated the world’s economic
geography and dictated the realities of the pre-industrial world. On the
upside, it gave us diversity. Centuries of localism, for example, is why there
are over 5,000 brands of beer in Germany, and 350 grape varietals in Italy.
It is why one language, Latin, evolved into different languages like Italian,
Spanish, Portuguese, and French. The downsides were mostly economic.
The most important economic implication was stagnation. The tiny size
of markets rendered innovation both difficult and not particularly val-
uable. And without innovation, there was no automation. Productivity
stagnated. Living standards stagnated.
It wasn't just localism that kept the human condition in a wretched
state. “Malthus’s law” actively enforced misery. Even if a new swath of
land, a new food crop, or a new plough were discovered, living standards
rose, but only temporarily. In a generation or two, population pressure
returned things to a state were most people were only one or two bad
crops away from famine.
This was premodern growth. Economic expansion arose from employing
more land and labor, not getting more out of each acre and hour. Income
rose only until Malthus’s diabolic feedback loop extinguished it.
Modern growth, which started in Britain in the late 1700s, is what repealed
Malthus’s diabolic law. Growth allowed each worker to produce a bit more
every year, and this raised incomes year after year. By the twentieth century,
most American and Europeans were miles away from starvation.
This is what put the capital “G” in the Great Transformation, but the
transformation didn't come all at once. As mentioned, it is best thought
of as a four-step progression: technology produces an economic transfor-
mation, the economic transformation produces an economic and social
upheaval, the upheaval produces a backlash, and the backlash produces a
resolution.
It's a great story.
-- 33 of 312 --
22
THE
GLOBOTICS
UPHEAVAL
TECHNOLOGICAL IMPULSE
Steam was hot stuff in the 1700s. The concentrated and controllable nature
of the power, together with the fact that it was easily reproducible and
eventually mobile, launched society onto a “happy helix”—a self-fueling,
rising spiral where innovation drove industrialization; industrialization
drove innovation; and both of them boosted incomes, which, in turn,
fostered innovation and industrialization.
Steam power first got useful when the Newcomen engine started
pumping water out of coal mines in Britain in 1712. It was not a sleek,
high-tech marvel. It filled a three-story building, burned massive amounts
of coal, and required constant tending, but it did one amazing thing. It
took the horse out of horsepower. Newcomen’s machine replaced hun-
dreds of horses, and allowed miners to dig deeper and expand output
while lowering costs. This was critical.
Coal was the lifeblood of the Great Transformation, so higher produc-
tivity in this sector was a key twirl in the happy helix’s upward travel. The
colossal shift of the population from country to city, and the economy
from agriculture to industry required astronomical amounts of energy—
amounts that would have been impossible to satisfy with firewood, water,
and wind power.’
The next century and a half witnessed a “waltz” between steam power
and mechanization. Steam engines got stronger, lighter and more fuel
efficient as machine manufacturing got more precise. In turn, better
steam engines made it easier and more worthwhile to develop better
machinery. The process was cumulative. An especially notable mile-
stone in this process came a half century after Newcomen took the
horse out of horsepower. In 1769, James Watt’s steam engine put the
watt into wattage.
3. Just to meet British cooking and heating needs in 1860 with firewood would have require all
of the nation’s farmland turned into forests, according to Gregory Clark and David Jacks, “Coal
and the Industrial Revolution, 1700-1869,” European Review of Economic History (2007).
-- 34 of 312 --
We've Been Here Before: The Great Transformation 23
While this progress was revolutionary at the time—especially compared
with the previous stagnation—it was slow by today’s standards. It was
nothing like the eruptive pace of the digital technology that is driving the
Globotics Transformation. There was a century between Newcomen’ en-
gine and the first commercially viable steamships.
Revolutions are never just one thing. The steam impulse was matched
by a very different but complementary impulse in the agricultural sector.
It started with a land ownership shockwave called “enclosure.”
British Agricultural Revolution
The British agricultural revolution started with the enclosure movement
in the 1600s. This involved the fencing (enclosing) of land that used to
be open. Enclosing land ended the access that many rural families had
to lands formerly held in common (in the sense that any community
member could graze animals on the land). The Boston Common—a big
park in the middle of Boston—is one remaining example of a common
that was established when Massachusetts was a colony of the British
crown. Local farmers grazed cows there from 1630 until it became a
public park in 1830.
When a common was enclosed, its use often switched to the main “cash
cow” of the day—which turned out to be sheep, or more precisely the
wool they produced. This drove people out of the agricultural sector since
raising and sheering sheep commercially required far fewer workers than
raising food for families. But it wasn’t just switches in ownership that put
the revolution in the agricultural revolution.
Enclosure firmed up property rights and thus encouraged adoption
of more efficient farming techniques. One of the agricultural revolution’s
red-letter innovations was a switch to the four-crop rotation system that
heightened the productivity of land. Improved farm machinery also ac-
celerated productivity. The classic examples include automatic threshing
machines for grain; seed drills for planting; and improvements in farming
tools, like the switch from wooden to iron ploughs.
-- 35 of 312 --
24
THE
GLOBOTICS
UPHEAVAL
The
upgraded
tools
and techniques
made
food
cheaper and
more
abundant—an
outcome
that
helped
with
a
third
impulse—a
population
explosion.
The
number
of
Brits
doubled
between
1750
and
1850.
The full list of things that were critical to getting the Great Transformation
going is long and complex, but clarification is served by simplification.
That’s why it is insightful to focus on changes in British agricultural, pop-
ulation, and steam—especially steam.
TECHNOLOGY PRODUCES TRANSFORMATION
At first, steam technology mostly fostered mechanization and industrial-
ization, or what we would call automation today. The trend started with
the biggest industries of the time—textiles, coal, and iron—but it spread
to other sectors over the decades.
Soon enough, the self-fueling spiral created a new linchpin industry—
machine tools. Between 1770 and 1840, the British machine tool industry
made great strides. This was a critical step since it lowered the cost of
making the machines that helped automate production in general. The
machine tool industry back then—like machine learning today—was a
technology that accelerated technology's advance.
Before machine tools, industry really entailed what we would call
handicraft. Rifles, for example, were constructed one at a time by highly
skilled craftsmen using hand tools. Each rifle was unique (and thus expen-
sive). Using machine tools, the American Eli Whitney standardized parts
to such an extent that, from 1801, parts were interchangeable across his
rifles. Production got faster and cheaper—partly because lower-wage, less-
skilled workers could handle the work (an early example of the deskilling
impact of technology).
This was a turning point in automation. Instead of highly skilled
craftsmen making machinery out of wood and by hand, machine tools
produced metal parts for machines that could be churned out with higher
accuracy and lower costs. This sort of innovation cut both ways when it
came to jobs.
-- 36 of 312 --
We've Been Here Before: The Great Transformation 25
Automation and Jobs—the Push and Pull Effects
Mechanization meant that the same pile of work could be done with
fewer workers, but the cost savings also meant lower prices and thus more
sales, and thus a higher pile of work. There was, in a sense, a race between
the height of the pile and efficiency of workers. Call it the productivity-
production foot race.
When the foot race was won by the piling-raising side—technology
acted as a “pull factor”—it pulled workers into the sector. Where the
efficiency side won, technology was a “push factor” pushing workers
out of the sector. For example, enclosure, mechanization, and new
farming techniques were massive push factors in the agriculture sector.
The changes produced painful disruptions to livelihoods, families,
and whole villages, but they released workers for jobs in industry and
services.
There are important lessons in the way it happened. Technology
eliminated many jobs but few occupations. The technology didn't elimi-
nate the occupation of farming, for instance, it just meant that each farmer
could feed more mouths, so fewer farmers were needed.
The mechanization of industry, by contrast, was a pull factor. While
output per worker rose steeply, industial output rose even faster, so the
number of workers in industry climbed.
A separate set of pull/push factors arose from the demand side. The
most obvious dynamic was the way the booming population created more
demand that created more jobs. A slightly subtler demand factor stems
from the fact that people tend to change their purchase patterns as they
get richer. At the income levels common at the time, people could af-
ford very few goods. Some children went without shoes, and many adults
wore second-hand clothes. As income rose above subsistence levels,
people spent more on new goods, and the extra demand created extra
manufacturing jobs.
Productivity itself was a demand factor for the very direct reason
that if someone makes a thing, someone owns the thing. The thing
thus becomes part of their income. Although the goods supplied and
-- 37 of 312 --
26
THE
GLOBOTICS
UPHEAVAL
demanded
could
slip
out
of
alignment
temporarily,
the
general trend
was
for
more
output
per
worker
to
lead
to
more
income
per
worker
and
more
purchases
per
worker.
Technically,
this
is
called Say’s
law,
which
roughly
corresponds
to
the
notion
that
supply
creates
its
own
demand.
Or,
in
the
more
rotund
nineteenth-century phraseology
of
Jean-Baptiste
Say: “As
each
of
us
can
only
purchase
the
productions
of
others
with
his
own
productions—as
the
value
we
can
buy
is
equal
to
the
value
we
can
produce,
the
more
men
can
produce,
the
more
they
will
purchase.”*
Globalization exaggerated both the push and pull factors in sectors that
were open to trade. But the trade half of the tech-trade team lagged far
behind. Steam power fired the starting gun on globalization a full century
after Newcomen’s steam engine unleased automation. The reason, quite
simply, was that it took decades of refinements to make steam engines that
were compact enough to put on wheels and ships.
Modern Globalization Starts
Railroads dramatically reduced the cost of moving goods. For the first time
in history, the interiors of the world’s great land masses were linked to the
global economy. Steamships had an equally radical impact on seaborne
transportation. The year 1819 saw the first steamship cross the Atlantic.
The peace that came with the end of the Napoleonic Wars also gave glob-
alization a mighty shove.
While traces of trade can be found back to the Stone Age, the early
1800s was the first time in history that the volume of trade really
started moving the dial at the economy-wide level. For example, the
whole of the 1600s saw only about three thousand European ships
sailing to Asia and back, and the number wasn’t much more than double
4.
Jean-Baptiste Say,
A
Treatise on Political
Economy, Grigg and
Elliott,
1834; this
translation
from Guy
Routh, The Origin of Economic
Ideas: Edition 2, Springer,
September
1,
1989.
-- 38 of 312 --
We've Been Here Before: The Great Transformation 27
that the whole of the 1700s. Each ship carried about a thousand tons of
cargo.”
Oxford economist Kevin O'Rourke and Harvard economist Jeff
Williamson date the beginning of modern globalization to 1820. This is
when the price of, say, wheat inside Britain started to be set by interna-
tional supply and demand conditions.° Before this date, food prices within
a nation moved mostly according to changes in domestic supply and de-
mand conditions—say, a crop failure or bumper crop. Once the volume
of international trade was large enough, a crop failure would lead to lots
of imports flowing into the country rather than the prices rising. This was
an enormous change in the course of human events. For the first time, the
ability to buy and sell goods internationally started having revolutionary
effects on domestic economies.
None of this was sudden. Railroads recast land transportation, but
the rail networks developed over decades. Steamships revolutionized
ocean travel, but fueling problems prevented sole reliance on steam
power for decades. For example, the first steamship that crossed the
Atlantic combined wind and steam power due to fueling problems. The
big switch came only after coaling stations had been set up all around
the world.
The ability to sell to the whole world had massive effects on jobs. In
Britain, where modern globalization first saw the light of day, it was a push
factor for agriculture since food imported from the US and elsewhere was
cheaper. Food imports boomed from the mid-1800s. But globalization is
always a push-pull pair.
Jobs tend to move out of the sectors competing with imports, but move
into sectors that export. In the case of the United Kingdom, booming
imports of food were matched by equally booming exports of textiles and
other manufactured goods.
5. See Angus Maddison, Contours of the World Economy 1-2030 AD: Essays in Macro-Economic
History (Oxford: Oxford University Press, 2007) .
6. Kevin H. O’Rourke and Jeffrey G. Williamson, “When Did Globalization Begin?” European
Review of Economic History 6 (2002): 2350.
-- 39 of 312 --
28
THE
GLOBOTICS
UPHEAVAL
The
principle
guiding
this
impact
is
David
Ricardos
famous
prin-
ciple
of
comparative
advantage, which,
roughly
put,
says:
“Do
what you
do
best;
import
the
rest.”
In
nineteenth-century
Britain,
the “best”
meant
manufacturing.
British
competitiveness
in
manufacturing
had
a
huge
head
start
by
the
1800s
and
its
edge
over
other nations
was
still
growing,
so
globalization
allowed
Britain
to
become
the
workshop
of
the
world.
The
booming
exports
of
manufactured goods
kept
the
pile
of
work
growing
faster
than
efficiency
of
workers,
and
this
pulled
workers
into
industry.
The most dramatic impact of globalization, however, was the way it ac-
celerated economic growth.
Modern Growth Starts
Modern growth—the sort of steady progress we are used to today but was
unheard of before the Industrial Revolution—depends upon innovation
because more income requires more outcome. Achieving higher incomes
every year requires that a nation’s workforce produce more every year.
That, in turn, requires that the workers have more or better “tools” every
year. Here, “tools” mean capital broadly defined, namely human capital
(which means skills, education, training, etc.), physical capital (which
means machines, buildings, tools, etc.) or knowledge capital (which means
technology, knowledge about production techniques, etc.). Of these three,
knowledge is the key.
Knowledge capital is very different because innovation boosts the
benefits of having more of the other forms of capital. Without innova-
tion (or imitation of some other nation’s innovations), investments in
education and physical capital reach their limits and output per worker
ceases to rise. Or, as economists phrase it, human and physical capital
face diminishing returns, while knowledge capital does not. That is an
empirical fact.
The reason is unclear, but one guess is that it reflects the fact that human
ignorance is infinite despite millenniums of knowledge creation. Infinity
is, after all, a concept not a number. Think of it as the biggest number you
-- 40 of 312 --
We've Been Here Before: The Great Transformation 29
know plus one. And this means, infinite ignorance, even after you add a
lot of knowledge, is still infinite.
Economically, the key is that innovation creates better processes for
making old goods as well as brand new goods. This keeps economic
growth rolling along. The century-long sequence of innovations in
Victorian England are an excellent example. As innovations piled up, cap-
ital got more useful and thus continued to accumulate, as did human cap-
ital. Globalization entered the equation via its impact on innovation.
In the early 1800s, globalization boosted innovation in ways both
simple and subtle. Exports lifted the constraint imposed by the size of the
domestic market and this boosted the demand for innnovation. Selling
to the world market also encouraged industries to concentrate geograph-
ically and this boosted the other side of the equation. With lots of people
in the same place thinking about the same problems, the supply of in-
novative ideas rose. In short, innovation got easier just as selling to the
world market made it more profitable. This is how the dynamic duo—
automation and globalization—ignited the “bonfire” of modern growth.
The bonfire is still burning.
Growth saw the ignition of a second-stage booster in the latter part
of the 1800s. The acceleration was so marked that it has been given a
name: the Second Industrial Revolution.
Technology Produces Technology—the Second
Industrial Revolution
The happy helix, which had been spinning upward since the early 1700s,
reached a new plateau in the second half of the 1800s. As machinery got
more sophisticated, power got cheaper, and science was increasingly ap-
plied to industrial matters, a whole new group of industries sprung up.
This created masses of new jobs for workers making things that had never
existed—except in the science fiction novels of Jules Verne.
Robert Gordon, a professor of economics at Northwestern University,
argues that the Second Industrial Revolution—what he calls the “special
-- 41 of 312 --
30
THE
GLOBOTICS
UPHEAVAL
century”
(1870-1970)—dropped
a
cluster
bomb
of
innovations
on
the
ad-
vanced economies. The
economic
“bomblets”
exploded
over
a
wide
area,
with each
explosion
producing
a
chain
reaction
of
innovation,
rising
pro-
ductivity,
and
income
growth.’
This was an example of the happy helix of innovation and industrializa-
tion creating masses of new jobs in brand new sectors. Back then, as today,
much of the job creation involved making things that were unthinkable
only a few decades earlier. The new jobs were in making things related
to railroads, telecommunications, electric lighting, internal combustion
engines, and all types of electro-mechanical and electronic machinery
including road vehicles, aircraft, radios and televisions, and industrial
chemicals ranging from chemical fertilizers and herbicides to hair dyes
and plastics.
These new industries were a long journey from cotton textiles. The
developments, which were driven by automation and globalization,
lighted the bonfire of sustained economic growth. Growth did wonderful
things, but growth meant change, and change meant pain. ‘The resulting
gain-pain package led to the second aspect of the four-step progression,
namely upheaval.
TRANSFORMATION PRODUCES UPHEAVAL
Oliver Twist—Charles Dickens's most memorable fictional character—
could be a “poster child” of the upheaval. Born in a workhouse, Oliver
is sold into apprenticeship at the age of nine after a thorough thrashing
prompted by his famous, hunger-inspired, “Please, sir, Iwant some more.”
Reality was almost as harsh for Charles Dickens himself. The second of
eight children born into a middle-class family, Dickens was forced, at age
twelve, to work in a factory when his father was thrown in debtors’ prison.
Things improved after the debt was paid and Charles returned to school,
7.
The military analogies
are
mine. These inventions
are
sometime
called the
“Second
Industrial
Revolution,’ the
first
being mostly about
textiles,
steam and
coal,
and iron and
steel.
-- 42 of 312 --
We've Been Here Before: The Great Transformation 31
but not for long. At fifteen, Dickens again had to take a job to help support
his family.
Change brought pain—as it always does—and the faster the change, the
greater the pain. The main avenues of change were fourfold: a shifting of
workers out of agriculture and into industry, a shift of the population from
farms to cities, a rise in inequality, and a shifting of the anchor of value
creation and capture from land to capital.
Each change created its own gain-pain pairing and convulsed
centuries-old social, economic, and political relationships. The traditional
relationships were by no means idyllic, but they were what people were
used to.
Urbanization: Linking Income Insecurity and Food Insecurity
When people moved from farms to cities, income security and food security
got much more strongly linked than they had been in rural communities.
Cities offered more opportunities than the countryside but this came at
a cost. Industrial workers in cities had to buy all their food, so job loss
was a life-threatening event. Even in the good times, wages for unskilled
workers were low compared to the cost of living. Housing conditions were
overcrowded and unsanitary; diets were poor; and accidents, sickness, or
old age often led to deprivation, or even starvation.
Part of the fuel that stoked social strife in the Great Transformation
came from the treatment of people who fell on hard times. Then, as now,
many among the elite were quick to blame the misfortunate for their mis-
fortune. British government policy at the time made things worse for the
woeful, but it wasn't always that way in Britain.
Britain dodged the French Revolutionary “bullet,” and not by accident.
Geography was part of the explanation but also important was the “en-
lightened self-interest” of the landed elite, and earlier concessions made
by the British monarchy to Parliament. Since the 1500s, a series of Poor
Laws charged each local community (parish) with supporting its local
poor. Systems varied regionally, but generally the support took the form
-- 43 of 312 --
32
THE
GLOBOTICS
UPHEAVAL
of
jobs,
apprenticeships,
or
cash—all
financed
by
taxes
on
the
local well-
off
citizens,
and
overseen
by
local
officials.
The “light” in enlightened self-interest dimmed considerably as the
Great Transformation progressed and the booming population raised the
cost of caring for the poor. Importantly, this extra burden fell especially
hard on the urban elite since the poor were moving out of their country
parishes and into the cities. The solution decided upon by the “good
and the great” was a reform that would not look out of place in Trump's
America. They made the Poor Laws poorer.
Contemporary critics of the traditional Poor Laws argued that the safety
net encouraged people to have too many children, and generally seduced
workers into laziness and dependency. They also encouraged employers
to pay too little since workers could get public handouts. All this was to
be fixed by the 1834 Poor Law Amendment. The 1834 act made it illegal
to give support to people outside of workhouses, and then required the
conditions in the workhouses to be horrible as a matter of moral prin-
ciple. And it worked. Workhouses were widely feared—a terrible fate to be
chosen only by the most desperate.
Victorian social thinkers like Reverend Thomas Malthus viewed pov-
erty as a natural condition that particular workers fell into due to their
personal moral failings. To avoid encouraging immorality and sloth,
workhouse conditions were designed to be worse than those of the poorest
free laborer outside of the workhouse. As Catherine Spence’s example
illustrates, such conditions shifted between fair-to-middling in good years
to dire deprivation, or simple starvation, in downturn years.
Help receivers were stigmatized with special clothes and humiliated
with strict rules; husbands and wives were separated to prevent families
from growing. Work was mandatory and rations were meagre.
Income Inequality —The Ups and Downs
Almost
as
disturbing
as
the
misery
itself
was the fact that prosperity was
spreading
as fast as
the poverty. The affluent and the afflicted lived close
-- 44 of 312 --
We've Been Here Before: The Great Transformation 33
together in Victorian London. The slums were built up in the same years
as Londons greatest attractions. Big Ben, the Victoria and Albert Museum,
Marble Arch, and Trafalgar Square were all constructed in the decades
bracketing Catherine Spence’s starvation.
This contrast between the wealthy and the woeful made many view the
massive social changes as outrageously unfair. Many thought the rich were
getting richer because the poor were getting poorer. But what are the facts?
The real world that the fictional Oliver lived in was very unequal
and inequality was growing. According to economic historians Peter
Lindert and Tony Atkinson, inequality rose in the first part of the Great
Transformation—say, up to the beginning of the Second Industrial
Revolution.’ After that, it declined right up to the end of the Great
Transformation in 1970. The happy helix, in other words, was especially
happy for the richest Britishers in its first century and especially happy for
the middle class in its second century.
As Figure 2.1 shows, the share of income that went to the richest 5 per-
cent in England and Wales rose gently from about 35 percent to about
40 percent during the first part of the Great Transformation—the so-
called First Industrial Revolution, say 1759 to 1867.
The trend reversed in the late 1800s when the Second Industrial
Revolution kicked in. Inequality fell quite dramatically in the UK as in-
dustrial growth got its second wind from the cluster of new industries.
The income share of the top 5 percent dropped from 40 percent down to
under 20 percent by the 1970s. Since then it’s been rising, but that’s a story
for the next chapter.
It is not easy to say exactly what causes these waves of inequality. It is
the subject of much debate, as Thomas Piketty’s bestselling Capitalism in
the 21st Century points out. By its very nature, inequality involves almost
8. See Max Roser and Esteban Ortiz-Ospina, “Income Inequality’, published online at
OurWorldInData.org, based on data from Peter H. Lindert, “When Did Inequality Rise in
Britain and America?,” Journal of Income Distribution 9 (2000): 11-25, and Anthony B. Atkinson,
“The Distribution of Top Incomes in the United Kingdom 1908-2000,” in Top Incomes over the
Twentieth Century: A Contrast between Continental European and English-Speaking Countries,
ed. Anthony B. Atkinson and Thomas Piketty (Oxford: Oxford University Press, 2007), ch. 4.
-- 45 of 312 --
34
THE
GLOBOTICS
UPHEAVAL
Share of Income, Top 5% Earners, 1688-2009
45 1867
36 |@ e 2007
30 19188 @ g&
©
oe)
(ce)
%ofGDP
pe)oO
1708 1728 1748 1768 1788 1808 1828 1848 1868 1888 1908 1928 1948 1968 1988 2008
Figure 2.1 Income Inequality in the Great Transformation, 1688-2009.
source: Author's elaboration of data provided privately by Max Roser (Our World
in Data). His sources are Peter Lindert “Three Centuries of Inequality in Britain and
America,” in Handbook of Income Distribution, ed. A. Atkinson and F. Bourguignon
(Amsterdam: Elsevier, 2000); A. Atkinson, “The Distribution of Top Incomes in the
United Kingdom 1908-2000,” in Top Incomes over the Twentieth Century. A Contrast
Between Continental European and English-Speaking Countries, ed. A. Atkinson and
T. Piketty (Oxford: Oxford University Press, 2007); and B. Milanovic, P. Lindert, and
J. Williamson, “Ancient Inequality,’ The Economic Journal 121, no. 551 (2008): 255-272,
March 2011.
every aspect of the economic system—ranging from education, tech-
nology, and globalization to urbanization, voting rights, and imperialism.
Most of these are interrelated.
A fair assertion, however, is that the initial upswing had to do with the
rise of capitalism. Previously, landownership was the main way to get rich.
The industrial revolution opened another important route—namely, cap-
ital ownership. This entailed both physical capital—like factories, ports,
and ships—and financial capital—like ownership of stocks, bonds, and
banks. All capital ownership is and always has been concentrated in the
hands of the top 5 percent. Quite simply, only the rich could afford to save,
so only the rich could build up their wealth, and their wealth helped them
save and invest more, thus boosting their wealth. For the common people,
incomes were spent fully on current consumption.
-- 46 of 312 --
We've Been Here Before: The Great Transformation 35
The other part of the equation is that wages grew more slowly than
labor productivity. This can be understood as an issue of supply and de-
mand. Rising labor productivity boosted the demand for labor, but the
booming population growth and rural-urban migration meant that the
supply rose even faster. Workers’ ultimate alternative was to stay on low-
income, low-productivity jobs in agriculture. To get a continual inflow of
workers from the countryside, the industrial and urban wage had to be
higher than the wage available on the farm, but they did not have to rise
continuously.
The drop in inequality in the second phase reflects the fact that labor
finally started getting scarce at the same time as the innovations started
making labor especially productive. It is also surely important that this
second phase corresponded, after World War I, with a rise in workers’
negotiating and voting power.
In Britain, the power of unions rose in an uneven manner from just
before World War I to the 1970s. The range of people who could vote ex-
panded slowly although the 1800s, all men over age twenty-one and all
women over thirty got the right to vote in 1918 (the discrimination was
ended in 1928). Before that, men had to own a certain amount of property
to vote—a restriction that tended to favor the political power of those who
were already favored economically.
The Great Transformation was about much more than people changing
jobs. The whole fabric of value (income) creation changed—along with
the ways of capturing and controlling value.
Evolving Value Creation and Capture—Land to Capital
Before the Great Transformation, valuable economic things were mostly
created by labor working on land. Laborers were abundant, and the supply
could be increased via population growth. Land, by contrast, was more of
a fixed factor. To own a bit of land was to control the value creation, and
thus the value capture. This is why landowners controlled the division of
the value created.
-- 47 of 312 --
36
THE
GLOBOTICS
UPHEAVAL
To line their own pockets, landowners only had to give the workers a
large enough slice of the value to keep them alive and in place. That's why
they called it feudalism: it was all about land. Land was the nucleus of the
value creation. (“Feudalism” derives from the Latin word for a fief—a por-
tion of land.) But land started to lose its center-point status with the rise
of industry.
As the economic center of gravity shifted from farms to factories, value
creation and capture also shifted. Land mattered much less. Capital be-
came king. Manufacturing became the heart of modern economies. ‘This,
in turn, meant that capital working with labor became more central to
income generation, that is, value creation. With much of the value created
by labor working with capital, the focal point of economic value creation
shifted from land to capital.
To own a bit of capital was to control the value creation, and thus the
value capture. That's why it was called capitalism. Labor was still abun-
dant, and capital wasn't really fixed, but capital owners were the ones with
the power to decide the division of the value created. Of course, competi-
tion among capital owners constrained this power, but when one man—
Henry Ford, for example—employed 100,000 workers, the power tended
to be with the one rather than the many (until the many organized, but
that is getting ahead of the timeline).
The shift in value creation and extraction can be seen very clearly
in Figure 2.2, which shows the share of British income going to labor,
capital, and land; and how the shares evolved from 1770 to 1910.° For a
century following the beginning of the Great Transformation, capital’s
share rose. Land's share fell during the same hundred years, but its share
continued to degrade even as capital’s share of the “value-creation pie”
stabilized.
9.
The
data
is
from Robert
C. Allen, “Engel’s Pause:
A
Pessimists
Guide
to
the British Industrial
Revolution,’
Department
of
Economics Discussion Paper
Series no. 315,
University of Oxford,
April 2007.
-- 48 of 312 --
We've Been Here Before: The Great Transformation 37
Shifting Value Capture, from Land to Capital, 1770-1913
| A Vaal oa
(=)
i)
®2
=
fe)
S)
&
O
S
ne)=
©
Ze
=le)
ro)pa
©
1S
Ww
Figure 2.2 Capital and Land Shares of Value, 1770-1913.
source: Author's elaboration of data published in Robert C. Allen, “Class Structure and
Inequality during the Industrial Revolution: Lessons from England’s Social Tables, 1688-
1867; Economic History Review 00, 0 (2018): 1-38.
UPHEAVAL PRODUCES BACKLASH
While glacial by today’s standards, the changes proved too fast for
nineteenth-century societies to absorb smoothly—especially as the rates
of change accelerated toward the end of the century. The social pressure
created by the speed was greatly amplified by a growing sense of injustice.
The four massive changes—from farm to factory, from countryside to city,
from land to capital, and rising inequality—ripped up the old rules and
traditions that had long defined justice. Much of the backlash concerned
conflicts over what the new rules should look like.
The novelty of the massive disruptions drove nineteenth-century
thinkers to develop a whole new discipline aimed at understanding how
social upheaval can lead to a backlash. It is called sociology. The founder
of the new field was Emile Durkheim. Durkheim viewed people as inher-
ently bent on chaotic selfishness. Social stability, he argued, was only pos-
sible because the socialization of individuals and their social integration
held the underlying chaos in check. This view of social restraints could be
called the “Durkheim Dike”—social order holds back individual chaos.
-- 49 of 312 --
38
THE
GLOBOTICS
UPHEAVAL
When
economic
and
social
upheaval
broke
enough
of
the
constraints
that
had
long
held
riot
and
mayhem
in
check,
backlash
was
the
result.
And
there
was plenty
of
social
disintegration
going
on.
The
shift
from
vil-
lage
life
to
overcrowded
tenements
in
cities
destroyed
the
social
matrix
of constraints
stemming
from
family
ties,
religious
rules,
and
the
social
hierarchy
that
people
were
used
to.
Durkheim's
word
for
this
state
of
so-
cially
unbound
individualism
is
“anomie’—a
lack
of
social
and
ethical
standards.
And
other aspects
of
the
Great
Transformation
violated
key
parts
of
the
socialization
rules that
people
had
come
to
rely
on.
One example is the Luddite Riots.
Small Backlashes in Britain
Revolt was in the air. The Napoleonic Wars had depressed the textile busi-
ness, and poor harvests had generated high food prices and the occa-
sional food riot. New, unsettling ideas from the 1789 French Revolution
had drifted into northern England and were getting a hearing—things like
human rights, government for and by the governed, and anti-monarchy
sentiment.
Automation was thrown into this volatile mix in the form of the
Cartwright power loom. It allowed an unskilled child to produce cloth
three and half times faster than a skilled weaver using traditional tech-
nology. Weaver wages plummeted. Tens of thousands of weavers
petitioned Parliament for a minimum wage—and were refused. Soldiers
forcibly dispersed workers protesting for higher pay in Nottingham, and
in reaction, the workers raided a nearby mill and hammered to pieces one
of the new looms.
The year was 1811, and the moment became a movement. Loom-
smashing spread and reactions turned violent. Workers, armed
guards, soldiers, and mill owners died. But this backlash is widely
misunderstood.
The Luddites were not primarily anti-technology. The
skilled
workers
leading the upheaval were the nineteenth-century equivalent of today’s
-- 50 of 312 --
We've Been Here Before: The Great Transformation 39
unionized workers holding secure jobs with good pay and benefits. What
they objected to was the way that automation allowed jobs that were tra-
ditionally reserved for qualified craftsmen to go to low-skill, low-wage
workers—often young children. It just seemed outrageously unfair. It
violated long-standing practices. It was something akin to the outrage
provoked by the offshoring of American manufacturing jobs to Mexico.
Repression was the instinctual reaction of the sitting government.
Parliament passed the Frame Breaking Act that allowed judges to im-
pose the death sentence for loom-smashing. Over ten thousand troops
were sent to quell the uprising. Dozens of protestors were hung and many
more were transported to Australia. A similar movement arose against
automation in farming (automated threshing machines). These so-called
Swing Riots arose in southern England in the 1830s. They too were vio-
lently suppressed by the military and magistrates.
Globalization triggered a very different type of backlash.
The Napoleonic Wars hindered British imports in general and
Continental grain imports in particular. This had boosted UK wheat
prices and production—a delightful outcome for landowners. But when
the war ended, grain imports surged and prices plunged. This triggered a
backlash by aggrieved landowners. But they didn't have to hold rallies and
break things. A simpler solution was at hand.
Large landowners held the reins of power in Parliament and engineered
a protectionist backlash called the “Corn Laws.” Passed in 1815, these laws
raised prices of grain by keeping cheaper foreign grain out of Britain. This
kept bread prices high for thirty years.
These British examples illustrate the general and very natural tendencies
of great changes to generate great reactions. Similar things were happening
on the Continent, but with a lag.
Failed Backlash on the Continent— 1848
Continental Europe was not a business-friendly place in the years between
the French Revolution (1789) and the end of the Napoleonic Wars (1815).
-- 51 of 312 --
40
THE
GLOBOTICS
UPHEAVAL
It
was
in
a state
of
near
continuous
turmoil.
When
peace
finally
came,
the
old
monarchies
were
restored
by
a
set
of
deals
known
as
the
Congress
of
Vienna.
This restored
stability,
and
the
stability
bore
economic
fruit—it
fostered
the
advance
of
automation
and
globalization.
The
stability,
indus-
trialization,
and
growth
were
welcome,
but
not
enough.
The
Congress
of
Vienna
and
resulting
growth
did
not redress the
deep
causes
of
the
dis-
content.
In particular, the
economic
transformation
created
widespread
income
insecurity
for
workers.
The autocracy
also
created
discontent
among
nobles,
merchants, and
capitalists.
Into this petri dish of discontent was planted the classic germ of
uprisings—a food crisis. From 1845, potato crops failed, causing wide-
spread hunger in Europe. When the wheat and rye harvests proved disap-
pointing in 1846, a problem became a crisis.
Three days of turmoil in Paris in 1848 resulted in the overthrow of
French king Louis Philippe. Back then, as is the case today, the underlying
problems driving the upheaval were common to most European nations,
so the French fire quickly became a European firestorm.
By the end of 1848, uprisings had occurred in dozens of nations. But
strangely enough, little changed. While tens of thousands died as riots
were violently suppressed, few governments changed. The year was,
as the English historian Trevelyan put it, “the turning point at which
modern history failed to turn.””? Or, more precisely, history put on the
turn signal, but it took European society another century to find the
proper turn-off.
The real turning points came in the first decades of the twentieth century—
and they took the form of governments, not riots. Karl Polanyi, who coined
the term “Great Transformation,’ viewed communism and fascism as the
most revolutionary backlashes against the transformation. To these we
should add the election of President Franklin D. Roosevelt with his New
Deal economics (known broadly as the social market economy in Europe).
10.
Quoted
in Carl Wittke, “The
German
Forty-Eighters
in
America: A Centennial Appraisal.”
The American
Historical Review
53, no.
4 (1948): 711-725.
-- 52 of 312 --
We've Been Here Before: The Great Transformation 41
The Great Backlashes: Fascism, Communism, and New Deal
Capitalism
At the dawn of the twentieth century, it was plain to all that automation and
globalization represented the way of the future—the way to permanently im-
prove the human condition. But the upheavals and backlashes highlighted
problems.
Many thinkers viewed laissez-faire capitalism as the wrong way to govern
the progress, the wrong way to complete the Great Transformation. Leaving
the momentous social and economic choices to capital owners and indi-
vidual entrepreneurship—guided only by market forces—was the wrong
way to harness the promise.
Labor markets were the fundamental issue since people are what society
is all about and “labor” is what we call people in an economic setting. The
problem lay in three things: average incomes weren't too far from subsistence
levels, workers’ incomes depended solely on their earnings, and labor was
bought and sold like a commodity.
Under these conditions, livelihoods could be won or wasted—all based
on the vagaries of faceless market forces. Such fluctuations in supply
and demand perpetually exposed large shares of the population to life-
threatening uncertainty. In one way, Catherine Spence was essentially
killed by a stock-market crash." This unbridled income insecurity, eco-
nomic fragility, and poverty was not to stand.
A day’s work is not a commodity like a sack of wheat—and this is true
for one very obvious reason. Labor has recourse to ballots, and if that fails,
to bullets. The challenge of fixing the system generated considerable intel-
lectual, social, and political soul-searching.
The basic question was this: How could labor be sheltered from the
full force of unfettered markets? The devastation, death, and economic
11. According to some, unbridled income insecurity, economic fragility, and poverty didn’t seem
to be bugs in the system; they seemed to be a feature—a feature those in charge appreciated.
According to revolutionary thinkers like Karl Marx, the economic generals of the Industrial
Revolution depended on the “industrial reserve army” of unemployed and vulnerable workers
to keep the value-creation engine turning smoothly.
-- 53 of 312 --
42
THE
GLOBOTICS
UPHEAVAL
dislocation
that
came
with
the
First
World
War opened
minds
to
radically
new
approaches.
The
early
part
of
the
twentieth
century
tried
out
three
answers:
communism,
fascism,
and
New
Deal
capitalism.
The Communist Manifesto was published in 1848 and thus was part of
the historical turning point that history failed to take. But history did take
this turning in 1917 in the form of the Russian Revolution. The communist
solution was to remove the market from the system entirely.
Society's great choices were not to be made by individuals based on
self-interest and guided by the market’s invisible hand. They were to be
made in the interest of the people and guided by the very visible hand of
the Communist Party. The market was out; the plan was in. This would
shelter people from the side effects of progress.
The degree of economic control that this implied required absolute po-
litical control, so communism soon slipped into a form of dictatorship.
Fascism, another radical alternative tried at about the same time, also led
to dictatorships.
The Fascist Manifesto was published in 1919.'* Many at the time viewed
fascism as a sensible way of smoothing out the roughest edges of laissez-
faire capitalism while avoiding the radical changes of communism. Indeed,
for much of the early 1900s, one key justification for supporting fascism
was that it was the only real alternative to communism.
The Manifesto called for voting rights for all, including women; pro-
portional representation in parliament; abolition of the wealth-dominated
Italian senate; implementation of an eight-hour workday for all workers;
and a progressive tax on capital.
Remember that fascism in the 1930s was as yet untarnished by its current
association with the horrors of Hitler-ism. The University of Lausanne, for
example, awarded the Italian fascist dictator, Benito Mussolini, an hon-
orary doctorate in 1937.
More generally, the fascist response to the backlash against laissez-faire
capitalism was to stay with the market for many things but to remove the
uncertainty
by
relying on cooperation instead of competition.
Capitalists,
12. In the original Italian it was II manifesto dei fasci italiani di combattimento.
-- 54 of 312 --
We've Been Here Before: The Great Transformation 43
labor, and government would work together for the betterment of all in
what was called the “corporatist model.’ Class conflict was out; class co-
operation was in.
Benito Mussolini took power in 1922 and progressively undermined the
institutions of democracy to establish a dictatorship. But on the economic
front, he was, at first, viewed as a hero of the downtrodden.
He instituted broad welfare spending and public works programs.
Swamps were drained to gain farmland, railroads were improved to foster
business, and hospitals were built to care for the ill. Fascism, in its early
days, was widely admired. It looked even better after the Great Depression
brought European and American economies to their knees. Hitler
came later, and his national socialism produced some of humankind’s
greatest horrors. But in its early days, it, like Italian fascism, looked good
economically.
Geography and policy shielded the US from much of the turmoil
driving European discontent in the early 1900s. This delayed the backlash,
but the Great Depression hit Americans hard.
Hunger Marches and FDR’s Election
Hunger—which many thought had been banished from advanced
industrialized economies decades earlier—returned with the Great
Depression’s mass unemployment. Not everyone took this sitting down.
The Ford Hunger March, organized by the Communist Party USA, was a
small but telling example.
On March 7, 1932, a few thousand people marched from Detroit,
Michigan, to Ford Motor Company's biggest factory in nearby Dearborn.
The goal was to deliver a petition that demanded rehiring of laid-off
workers, and the right to organize a labor union. When the protesters
reached Dearborn, police attempted to turn them back with tear gas and
baton charges. When that failed, police fired into the crowd. Five died.
The protesters’ demands were never delivered to Ford, but the event
helped to spook the industry into allowing unionization. Better that,
-- 55 of 312 --
44
THE
GLOBOTICS
UPHEAVAL
industry
felt,
than
the
more
extreme
outcomes
that
were gaining
trac-
tion
in
Europe. There
were
similar
marches
in
Britain.
The
year
1932,
for
example,
saw
a
“National
Hunger
March”
organized
by
the
British
Communist
party.
The aim
was
to
raise
awareness
of
the
problem
in
gen-
eral
by
delivering
a
petition
to
Parliament
that
had been
signed
by
a
mil-
lion
people.
A hundred thousand marchers showed up. Falling back on a
nineteenth-century pattern, the march was violently repressed and the
petition ‘confiscated; it never reached Parliament. Protests were seen
across the British Isles in the 1930s, especially the areas worst hit by the
economic downturn such as Manchester, Birmingham, Cardiff, Coventry,
Nottingham, and Belfast. Similar marches as well as mass strikes were
common across all the advanced industrial economies. This was a turning
point at which history ended up turning.
The Great Depression was launched by a historic stock market crash
in 1929 that was made much worse by poor policy. Allowing banks to fail
proved deadly, but the real fault went much higher. The sitting president,
Herbert Hoover, stuck to his philosophic belief in minimal government.
Using workhouse logic that would have made Thomas Malthus proud, he
argued that helping the destitute would tempt them into laziness and de-
pendency. As the 1929 recession became the Great Depression, a backlash
became inevitable.
In the United States, this took the form of an electoral landslide for
a new type of politician—one who promised to end the view of pov-
erty as a moral failing on the part of the poor and who viewed it as
the governments duty to be caring and interventionist. Franklin
D. Roosevelt, known as FDR, won the 1932 presidential election by
17 percentage points in the popular vote. He took 472 electoral college
votes out of 531.
Every backlash ends somehow—usually in some combination of repres-
sion and reform. The question of whether the repression and reform rep-
resent a resolution is something that can only be answered by history. As
it turns out, both communism and FDR’s policies were lasting resolutions
to the core shortcomings of nineteenth-century capitalism.
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We've Been Here Before: The Great Transformation 45
BACKLASH PRODUCES RESOLUTION
Roosevelt's radical changes, called the “New Deal, rested on the “3Rs”: “re-
lief” for the poor and jobless; “recovery” of economic activity to pre-crisis
levels; and “reform” of the economy to eliminate the causes of the eco-
nomic collapse, and social and economic despair.
Key reforms included pro-labor union laws, higher income taxes on
the rich, and thorough regulation of banks and anti-competitive practices.
Workers’ economic vulnerability was massively reduced since big busi-
ness now had to negotiate with big labor. New Deal programs also directly
supported disadvantaged groups ranging from farmers and the unem-
ployed to youth and the elderly. Since the changes came via a democratic
election, the radical solutions catching on in Europe at the time failed to
catch the fancy of the American working class.
Under Roosevelt, US government spending jumped from about 5 per-
cent of national income to about 20 percent—where it has stayed ever
since. The WWII military spending receded and was replaced by New
Deal spending, especially on pensions and healthcare.
FDR was president for twelve critical years—from 1933 to 1945. His
successors changed little. Even Republicans like Eisenhower and Nixon
accepted FDR's basics, and the New Deal was expanded by President
Lyndon Johnson in the 1960s via his Great Society program.
Similar economic programs were adopted by governments in all the
Western, industrial countries. The key shift was a tectonic realignment
of responsibilities. All around the world, governments took responsibility
for social justice and the plight of the disadvantaged. Henceforth, markets
were viewed as being in charge of economic efficiency; governments were
viewed as being in charge of social justice.
Fascism was ended by force of arms in the 1940s. Communism and
New Deal capitalism both flourished—giving rise to a fifty-year struggle
between them. Even after hardline communism was widely discredited
by the fall of the USSR, it continued to thrive in a massively reformed
form. Today, a heavily modified, market-friendly version of communism
rules in China and a few other nations like Vietnam and Cuba. In essence,
-- 57 of 312 --
46
THE
GLOBOTICS
UPHEAVAL
communism
only
survived
by becoming
more
like
capitalism while
capi-
talism
survived
only
by become
more
like
communism.
The
various resolutions of
the
backlash
in
the
1920s
and
1930s
set
the
modern
world
on
a
steady
course
for
decades.
‘The
fruits
of
social
calm,
booming
innovation,
and
advancing
globalization
yielded
what
the
French
call les trente glorieuses.
Thirty Glorious Years
Once Roosevelt's New Deal reforms made the whole socio-economic
system politically sustainable in the United States, and similar reforms
did the same in other industrial nations, economic growth boomed in the
West (as the capitalist world came to be called despite including Japan,
Australia, and New Zealand).
For decades, postwar innovation, automation, and globalization
produced the fastest income growth the world had ever seen—twice as
fast as Great Transition growth. But the innovations did far more than
accelerate incomes. The new innovations produced a massive reduction
in income inequality and generalized prosperity and economic security.
These innovations mostly concerned the making of things, including
lots of new things. The inventions were, in short, a gargantuan pull factor
into industry. Best yet from the social stability perspective, the rising
number of high paying manufacturing jobs were for people with average
skill levels. These were jobs that required some thinking and some percep-
tion skills—things that machines couldn't do—but nothing that required
advanced education or remarkable dexterity.
The result was the emergence of a great middle class—people who
owned homes and cars, had good jobs, and formed stable communities.
The income distribution was massively compressed to the extent that few
felt that the rich were getting rich because the poor were getting poorer.
President Kennedy could claim, in 1963, that “a rising tide lifts all boats,”
and he was right. The thirty years after the war were simply an economic
miracle. All you needed to do well in those thirty glorious years was a high
school degree and a willingness to work—or so it seemed to many.
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We've Been Here Before: The Great Transformation 47
The “ground zero” of these innovations was manufacturing. The special-
century inventions were clearly most favorable to people who made things
in factories, but the innovations also helped workers in the service sector.
The inventions—by ushering in the modern era—boosted the produc-
tivity and living standards of nearly everyone.
Workers involved in utilities, transportation, cleaning, and wholesaling
and retailing found it easier to do their jobs with motor vehicles and electric
power tools. The progress also made professionals, like lawyers, doctors,
architects, and engineers, more effective in ways ranging from electric
lighting, air conditioning, and X-ray machines, to home appliances, ball-
point pens, typewriters, and carbon paper.
Value creation and capture still lay in the hands of firm owners—
capitalists, if you will—yet the New Deal reforms improved the social out-
come. Strong labor made sure industry shared the fruits of productivity
gains with the workers. Monopolies were subject to tight scrutiny, and
businesses had to respect health, safety, and environmental regulations.
Government subsidized education and established excellent public
universities where people could earn advanced degrees at affordable prices.
LESSONS, MECHANISMS, AND THE NEXT
TRANSFORMATION
The Great Transformation started with a mighty technological impulse
that launched a four-step progression: transformation, upheaval, back-
lash, and resolution. The tech impulse triggered the economic transfor-
mation by unleashing the disruptive duo of automation and globalization,
but not both at once. It first triggered mechanization, or what today we
call automation. The result was a virtuous, self-reinforcing cycle of inno-
vation, industrialization, and rising incomes.
A century later, the technology impulse triggered globalization. Once
the tech-trade team was in the game, the happy helix driving economic
transformation was accelerated by innovation-led growth.
While this was a good thing overall, the dynamic duo of automa-
tion and globalization transformed the economy in ways that produced
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48
THE
GLOBOTICS
UPHEAVAL
wonders
and
woes.
The transformation
disordered
people's
lives
along
with
the
whole
traditional
economic
architecture
of value
cre-
ation
and
capture.
The changes
upset
communities,
altered
lives,
and
created
triumphs
and
tragedies.
The
pain-gain package,
in
short,
produced
economic,
social,
and
political
upheaval.
The upheaval
placed
intolerable
strain
on the
social,
economic,
and
political fabric
of
the
time.
The changes
came
faster
than
societies
could
adjust
to
them.
And, since—
as
the
old
saying
goes—things
that
can't
go
on, don't,
they
didn’t.
The
final
of
the four
steps
was
resolution.
Two
of
the three
solutions—commu-
nism and
New
Deal
capitalism—are
still
with
us.
The
third,
fascism,
was
extinguished
by
the
main
adherents
of
the
other
two.
Another lesson from the Great Transformation concerns jobs displace-
ment and job replacement—topics that are at the heart of today’s “future
of work” deliberations.
Automation and globalization drove a sensational re-orientation of the
economy. Taking Britain as an example, the share of workers in industry
rose progressively from 19 percent in 1700 to 49 percent in 1870, according
to one of the grand masters of economic history, Nicholas Crafts.’ During
this period, the nation also shifted from a primarily rural society to one
where almost two-thirds of people lived in urban areas. Much perspective
can be gained by taking a closer look at the jobs shift.
Open versus Sheltered Sectors
During the Great Transformation, as is true today, the disruptive duo—
automation and globalization—didn't touch all sectors of the economy
equally. Some sectors were open to the disruptive duo’s influence, while
others were sheltered from it. This uneven impact of automation and glob-
alization across sectors goes a very long way to explaining the historic
shifts in jobs from farm to factory. And it helps us understand the impact
13.
Nicholas
Crafts, “British Industrialization in an International Context? Journal of
Interdisciplinary History
19 (1989): 415-428.
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We've Been Here Before: The Great Transformation 49
of past, present, and future automation and globalization. The basic no-
tion is uncomplicated.
Sheltered sectors tended to gain jobs since displaced workers had to,
and in fact did, go somewhere. Or more precisely, over the medium term,
wages adjusted to the point where it became worthwhile to create jobs for
most people. Services in the Great Transformation were shielded from
globalization since most services require face-to-face interaction. Quite
simply, you can't put services on a steamship the way you can with grain
and textiles. Service jobs were also largely shielded from automation since
the technological impulse focused on helping people make things, not
think about things.
The new service jobs were wide ranging and often linked to higher
incomes. The rise of the middle class meant that there were many people
with cash left over after paying for food, housing, and clothing, and they
spent some of the cash on services that made their lives better and easier.
For open sectors, things were subtler.
Sectors that were most directly open to automation could see rising
or falling employment depending upon magnitudes—depending upon
which side won the productivity-production foot race.
Structural Transformation
Taking Britain as an example, the left panel of Figure 2.3 shows the number
of jobs in the three major areas—services, manufacturing, and agricul-
ture. The right panel shows the same numbers as a share of jobs."
One striking feature that can be seen by comparing the two panels is
how the absolute number of jobs rose in all sectors up till the mid-1800s,
even if jobs in manufacturing rose faster. The reason was the booming
UK population growth and the fact that markets and entrepreneurship
14. For details and data see Berthold Herrendorf, Richard Rogerson, and Akos Valentinyi,
“Growth and Structural Transformation,’ Chapter 6, in Philippe Aghion and Steven Durlauf
(eds.), Handbook of Economic Growth, vol. 2B (Amsterdam and New York: North Holland, 2014).
-- 61 of 312 --
50
THE
GLOBOTICS UPHEAVAL
25
UK
Employment
(Millions)
Bae
100%
UK Employment
(Shares)
2.0
80%
Services
1.5
60%
1.0
Manufacturing
40%
Manufacturing
0.5
20%
Agriculture Agriculture
0%
Figure 2.3. Structural Transformation: UK Employment Pattern, 1880-2008.
source: Author's elaboration of data published in Berthold Herrendorf, Richard
Rogerson, and Akos Valentinyi, Handbook of Economic Growth, vol. 2B, ch. 6, “Growth
and Structural Transformation,” http://dx.doi.org/10.1016/B978-0-444-53540-5.00006-9.
eventually found something for everyone to do. The absolute decline in
agricultural employment came later.
A second feature to note is the way that the sheltered service sector ex-
panded in line with the open manufacturing sector until the 1970s. The
sheltered service sector was a natural absorber of many of the workers
entering the rapidly expanding workforce.
The Great Transformation pattern for the US is similar, but it starts
with a far higher share of workers in farming and a far lower share in
industry—at least in part because imperial Britain suppressed industry
in its colonies. While there are substantial differences in the two Great
Transformation patterns, these are largely down to initial conditions, and
the rather special nature of the US—especially its expanding landmass.
In America, employment in all three sectors rose rapidly until the early
1900s. Just as in England, the dynamic duo of trade and mechanization
was creating millions of new jobs in industry, and rising incomes were
creating millions of service sector jobs. The introduction of railroads, ac-
quisition of new land, and the construction of inland waterways had the
effect of grandly expanding the amount of arable land. That, plus mass
migration from Europe, resulted in booming farm-sector employment.
The shares shown in the right panel of Figure 2.4 display the classic
structural transformation of an agrarian/rural economy into an urban/
-- 62 of 312 --
We've Been Here Before: The Great Transformation 51
US Employment (Millions) US Employment (Shares)
[oe Services
Manufacturing
Manufacturing
Agriculture Agriculture
2 A get ae im a eee ee ne ae
Figure 2.4 Structural Transformation: US Employment Pattern, 1880-2008.
source: Author's elaboration of data published in Berthold Herrendorf, Richard
Rogerson, and Akos Valentinyi, Handbook of Economic Growth, vol. 2B, ch. 6, “Growth
and Structural Transformation,” http://dx.doi.org/10.1016/B978-0-444-53540-5.00006-9.
industrial one. Agriculture’s share plummeted, while services and
manufacturing shares soared. The number of US jobs in manufacturing
rose for much longer than in the UK—even though the two nations’ share
figures fell from about 1965. The driving forces behind the differences
were mostly population growth and the fact that most manufacturing was
sold domestically, so a big population meant a big customer base. The US
population rose by about 125 million between 1850 and 1950, while the
UK’s rose by only 27 million. And the rapid US expansion continued. In
the two decades following 1950, the number of Americans increased by
20 million, while the number of Brits increased only by 5 million.
As both sets of charts illustrate, something historic changed at the end
of les trente glorieuses. The steady shift in the share of workers in industry
turned on its head.
THE SERVICES TRANSFORMATION
Catherine Spence’s demise in the London Docklands started our account
of the Great Transformation. The demise of the Docklands itself ends it.
For centuries, the Docklands rolled their way through booms, busts, and
bombings—becoming the Royal Docks in the process. The killing blow
came when shipping technology rendered the Docklands uncompetitive
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52 THE GLOBOTICS UPHEAVAL
with deep-water ports further down the Thames. At the end of the 1970s,
the docks were shuttered. The area was left to weeds, wildlife, and winos.
The transformation of the Docklands is a handy symbol for the second
great economic transformation that started in the 1970s. This great ec-
onomic transformation switched advanced economies from industrial
to post-industrial—to places where most workers worked in offices, not
factories or farms.
But why the change?
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The Second Great
Transtormation: From
Things to Thoughts
“The present administration . . . has either forgotten or it does not want
to remember the infantry of our economic army . . . the forgotten man at
the bottom of the economic pyramid.” Franklin D. Roosevelt spoke these
words in the deepest depths of the Great Depression.
In 2017, another populist politician said: “The forgotten men and
women of our country will be forgotten no longer.” That was President
Donald Trump, who was elected in a backlash against an economy that, for
decades, provided more wealth for the well-off but more anguish for the
average. Since the 1970s, the US working class has seen stagnating wages,
rising economic insecurity, and increasing hopelessness. The situations in
Europe and Japan are not as dire, but they share the trends.
FDR's reforms fixed American capitalism and set the stage for the thirty
glorious years of economic prosperity. So why are we back here again?
Why aren't the disruptive duo of automation and globalization lifting all
boats? Why has the tech-trade team flipped from the factory-job creating
force it used to be after World War II to the factory-job destroying force
it is today?
The answer is as simple as it is strange.
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54
THE
GLOBOTICS
UPHEAVAL
A Very Different Technological Impulse— Helping Brains,
Replacing Brawn
A new technological impulse kicked in when computers and information
technology became practicable. The new technology produced a new type
of automation in the early 1970s, and—twenty years later—a new type of
globalization. This new “tech-trade team” plays by a very different set of
rules than the last one did.
The new technology provides better tools for those who work with
their heads, but better replacements for those who work with their hands.
The new technology—Information and Communication Technology
(ICT)—focuses on intangibles, not tangibles. It is all about processing,
transmitting, and storing information. This difference matters.
Post-World War II prosperity was driven by a technology that favored
the making of things. The resulting automation-globalization duo directly
boosted the productivity of people who worked with their hands. It helped
people who worked with their heads, but only indirectly because it was a
technology of things, not thoughts. It created masses of new industrial
jobs. Even better, since most people back then worked with their hands,
the more-manual-than-mental aspect of the tech-trade team did wonders
for social cohesion.
The 1970s technological impulse did just the opposite.
Creating better replacements for factory workers—robots and the
like—was a massive push factor that emptied factories faster than the
Great Transformation emptied farms. The better tools for brain workers,
by contrast, was a massive pull factor for office workers and professionals.
It created millions of new service-sector and professional jobs—many of
them in occupations that were previously unimaginable.
From the social cohesion point of view, the new technology was di-
visive. Since the “head workers” were already better off than the “hand
workers,’ a technology which favored brains over brawn favored the few
who were already favored, while disfavoring the many who weren't.
The London Docklands once again provides the perfect portrait.
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The Second Great Transformation: From Things to Thoughts 55
Canary in the Docklands
From the year Catherine Spence starved to death and right up to the 1970s,
the London Docklands were the gateway for goods coming into Britain
and goods going out. The docks were all about things, not thoughts. And
they provided thousands of good working-class jobs directly, and tens of
thousands more indirectly.
That ended when the last commercial vessel was unloaded on
December 7, 1981. The closure of the Docklands created economic
and social problems. Although no one starved as in 1869, local un-
employment rocketed, crime rose, and social ills multiplied. Today,
however, the area is booming—especially one development called
Canary Wharf.
The goods-based economy has been completely replaced by an
information-based economy. Carney Wharf is now one of the most im-
portant financial districts in the world. In the boom years running up to
the financial crash, a single building sold for a billion dollars. Not bad for
an area that had, a few decades earlier, been left to weeds, wildlife, and
winos. But while the Docklands are now posh and pulsing with economic
activity, it is definitely not lifting all boats.
Highly educated workers who earn astronomical salaries dominate the
place. The area employs plenty of unskilled workers pulling lattes, pushing
brooms, and shining shoes, but there are precious few jobs to support a
prosperous middle class. The Docklands is now an industry of thoughts,
not things.
This new phase of structural transformation is called the post-industrial
transformation, but it is really a second great transformation, call it the
Services Transformation.!
1. Some call this the third industrial revolution, even though it is mostly about deindustrializa-
tion and the rise of services. See Jeremy Rifkin, Third Industrial Revolution: How Lateral Power
Is Transforming Energy, the Economy, and the World (New York: St. Martin’s Griffin, 2011).
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56
THE
GLOBOTiCS
UPHEAVAL
New Technological Impulse, New Four-Step Progression
The
new ICT
impulse launched
a
second
great
transformation and
a
second
four-step
progression
(economic
transformation, upheaval,
back-
lash,
and
resolution). This
new economic
transformation
was
not
as
great
as
the
original
Great
Transformation,
but
it
did
disorder
the
lives
of millions
and
reshape
economic
social
and
economic
realities
into
what
the sociologist
Alain
Touraine
called
the
“post-industrial
society.”
Jobs
shifted
from
factories
to
offices,
urbanization continued,
many
rural
communities
declined
or
disappeared,
and
the
fulcrum
of value creation
shifted
from
capital
to
knowledge.
The
nature of globalization
changed,
and
the
unquestioned
economic
dominance
of
the
West
was
questioned
by
facts
on
the
ground.
This economic transformation produced upheaval—just as it did in
the nineteenth century. The twenty-first-century upheaval was nowhere
near as great as that of the nineteenth and early twentieth century. It
was, nevertheless, traumatic—especially in the US where government
safety nets had been removed or not put in place as they were in Europe
and Japan.
The social and economic upheaval produced a backlash in 2016 with
the Brexit vote and President Trump’s election. This was far more mod-
erate than what we saw in the early 1900s, but when it came, it shattered
realities. It continues to shake the global order. And resolution has yet
to come.
Was 2016, like 1848, a turning point where history failed to turn? Was
2016 just one small backlash, like the Luddites, that will eventually lead
to a large backlash on the order of fascism, communism, or New Deal
capitalism?
There can be no clear answer to these critical questions since the fu-
ture is unknowable. But the future is also inevitable, so it is best to start at
2. Alain Touraine, The Post-Industrial Society. Tomorrow’s Social History: Classes, Conflicts and
Culture in the Programmed Society (New York: Random House, 1971).
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The Second Great Transformation: From Things to Thoughts 57
the start and identify trends that will guardrail our thinking about future
developments.
We start with the technology. As with steam, it took a while to work the
bugs out.
NEW TECHNOLOGICAL IMPULSE
The Hamtramck auto factory in Detroit, Michigan, was supposed to be
“the most modern auto plant in the world,’ according to General Motors
(GM) chief Roger Smith. But that’s not what he was calling it after they
turned on the lights and ramped up production in 1985.
What was supposed to be a showcase for the cost-cutting and
quality-boosting advantages of industrial robots turned into a clump
of chaos. The painting robots melted the plastic taillights and occa-
sionally went wild, painting each other, and the walls as well as the
cars. The robots fitting the windshields sometimes got confused and
sent the glass smashing into the car instead of installing it gently.
Other robot confusions led to Buick bumpers being fitted onto
Cadillacs. The computer-controlled vehicles delivering parts to the
line sometimes froze.
As Thomas Bonsall puts it in his book, The Cadillac Story: The Postwar
Years, “Many of the extravagantly expensive devices did not work at all—
which may have been a blessing considering the mayhem caused by the
ones that did.” Maybe it was sabotage, or just an example of the old saying,
“To err is human, to really foul things up requires a computer.” The foul-
up took years to fix. But fix it they did.
Hamtramck was a mere speed bump on the way to replacing autoworkers
with automatons. Automation has been replacing US and European fac-
tory workers ever since. Computers, as it turned out, were driving a very
different kind of automation than the special-century technologies did
during the thirty glorious years.
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UPHEAVAL
A Technological “Continental Divide”
When computers and integrated circuits started getting useful in the
1970s, automation crossed a “continental divide, as mentioned. Most
machines before this divide were either rigidly devoted to a single task,
or required a human to direct them. The famous seed drill of Jethro Tull
(the eighteenth-century inventor, not the twentieth-century rock band),
for example, was a complicated contraption that could do only one thing.
It carved three rows into the dirt, dropped seeds into these at specific
intervals, and then covered them with the right amount of soil. Other
machinery—say, a press drill—could do lots of different things, but it re-
quired a human brain to make it useful. ICT disrupted this pattern by
making machinery more flexible without human brains.
Anearly version was “numerical controlled machines.” These were generic
machines—lathes, drills, and the like—that were controlled by a program
that could be changed to deal with different jobs. At first, the controlling
instructions were fed in using a one-inch-wide punched tape. A “controller
unit”—a sort of computer—read and interpreted the instructions and con-
verted them into mechanical motions by the machine tool.
The newfound flexibility of machine tools destroyed one part of humans’
comparative advantage in factories—namely, their ability to learn new
tasks, adapt to evolving situations, and react flexibly.
The 1973 Milestone
Dating exactly when the continental divide was crossed is difficult since
progress is a process, not an event. Nonetheless, 1973 is a convenient
starting date since it is the year that Texas Instrument employees Gary
Boone and Michael Cochran patented the first “computer on a chip.” This
was revolutionary.
Putting a computer on a chip made earlier approaches to building
computers obsolete; before 1973, computers were built up from racks
of circuit boards.
By combining
on
a
single thumbnail-sized device the
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The Second Great Transformation: From Things to Thoughts 59
“brain” (central processing unit, or CPU), digital memory, and circuits
to handle inputs and outputs, the computer-on-a-chip reduced the cost
and improved reliability—all while reducing power usage and thus solving
overheating problems. Soon, industry was having chips with everything.
By sticking a computer-on-a-chip into a robot arm, many repetitive
mechanical tasks could be automated and the same robot could be quickly
reprogrammed to do other tasks when the time came.
In terms of globalization, plummeting communication costs had an
effect on the world economy akin to the impact of steam power. In par-
ticular, the cost savings revolutionized manufacturing. Before ICT, most
stages of production had to be placed within walking distance in order
to coordinate the complex processes. Just as steam power made it eco-
nomical to separate production and consumption over long distances, the
communication part of ICT allowed companies to place some stages of
production abroad.
The new ICT impulse produced a new economic transformation, as
I point out at length in my 2016 book, The Great Convergence: Information
Technology and the New Globalization.’ The societal changes weren't an-
ywhere near as epic as those of the Great Transformation, but they still
shook things up in a big way. Industrialization—which had been the
codeword for progress for a couple of centuries—turned into deindustri-
alization. The results were dramatic.
NEW TECHNOLOGY PRODUCES A NEW ECONOMIC
TRANSFORMATION
The impact of the ICT impulse was first felt though the automation of in-
dustrial jobs. Computer-controlled machines rapidly displaced workers,
especially in the auto industry, and especially those involved in welding,
painting, and specific pick-and-place tasks. As ICT advanced, the
3. Richard Baldwin, The Great Convergence: Information Technology and the New Globalization
(Cambridge, MA: Harvard University Press, 2016).
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60
THE
GLOBOTICS
UPHEAVAL
repetitive, manual tasks that industrial robots could handle increased—
displacing jobs as it went.
From the 1990s, many factories in advanced economies turned into
computer systems where the peripherais were industrial robots, compu-
terized machine tools, guided vehicles, and so on. Roger Smith's dream of
Hamtramck-like factories supplanting workers came true, or mostly true.
Factories became places where workers helped machines make things, not
the other way around.
The impact on factory employment was dramatic.
The new technological impulse has been a massive and sustained push
factor—pushing workers out of manufacturing in advanced economies.
In all advanced economies, the share of jobs in manufacturing has been
on a “mission to zero” since the 1970s, as Figure 3.1 shows. Manufacturing
employment shares in the United States fell from 30 percent in the 1970s
to something like 10 percent in the 2010s. The United Kingdom’s indus-
trial sector, which used to absorb over a third of workers, now accounts
for only one in ten jobs. The manufacturing share in Germany halved
from 40 percent to 20 percent, and Japan’s declined from 27 percent to
17 percent.
Share of Jobs in Manufacturing, Share of Jobs in Manufacturing,
1970-2010 1970-2010
Germany
Italy
France
.
Australia Canada
Figure 3.1 Share of Manufacturing Jobs in Advanced Economies, 1970-2010.
source: Author's elaboration of UNSTAT online data.
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The Second Great Transformation: From Things to Thoughts 61
The new technology was, by contrast, a pull factor for office workers and
professionals. Occupations in which people worked more with their heads
than their hands found that ICT made them more productive. It created
radically more efficient processes for doing all sorts of service-sector tasks.
When I was an intern at the US Senate’s Joint Economic Committee in
Washington in the summer of 1979, I wrote a research paper, and that meant
writing it out in longhand (try it one day and you'll understand where the
“long” in longhand comes from). A typist typed it. In 1991, when I worked
as an economist at the Council of Economic Advisors in the Bush (senior)
White House, I wrote everything on a PC and printed it out. That made eve-
rything faster, even though sending it to people had to be done by post or by
hand (the government didn’t have email back then).
The ease of gathering and manipulating data lowered the price of many
services, like design and editing services, and this greatly boosted their
consumption. It also led to many new products in the service sector.
Software became an industry. Telecommunication introduced all sort
of new services and e-commerce was invented. Millions of new service-
sector jobs were created as the service-sector expansion mirrored the con-
tinued decline of farm and factory jobs.
While the first couple decades of ICT had enormous impact on auto-
mation, from 1990 or so, ICT came to have enormous effects on globali-
zation. But this globalization was not like the one that started in the 1800s
and dominated all through the thirty glorious years. A new kind of tech-
nological impulse resulted in a new kind of globalization.
What Puts the “New” in the New Globalization?
Since the dawn of civilization, high cost of moving goods, ideas, and people
formed a “glue” that bound production to consumption geographically.
People were bound to the land on which they grew their food, and pro-
duction was bound to the people. Each village was largely self-sufficient in
everything from food and footwear to tools and textiles. This was before
the Great Transformation.
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THE
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As
technology
advanced,
all
three
costs
fell—but
not
all
at
once.
The
first
technological
impulse—steam
power—radically
reduced
transporta-
tion
costs.
This
ended
the
need
to
make
goods
close
to
where
they
were
consumed. Once
this
change
made
long-distance
trade
feasible,
the
huge
price differences
across the
world
made
it
profitable.
Trade
in
goods
boomed
from
the
early
1800s
as
the
steam
impulse
was
augmented by
later
developments
like
steel
hulls,
diesel
engines,
containerized
cargo
ships,
air
cargo,
and
worldwide
trade
liberalization.
These
advances lowered
the
cost
of
moving
ideas
and people
as
well,
but
not
in
a
revolutionary
way.
Strangely enough, as production dispersed across nations in this first
phase of globalization, it clustered within nations into factories and indus-
trial districts. This microclustering wasn't done to save trade costs; it was
done to save on communication costs—namely, the cost of moving ideas.
The point is that being able to sell to the whole world favored large-scale,
highly complex production processes. To manage the complexity, firms
moved all the production into one place. Stages of production, in other
words, bundled into factories.
ICT lowered the cost of moving ideas even faster than steam had lowered
the cost of moving goods. This, in turn, ended the necessity of performing
most manufacturing stages inside the same factory or industrial district.
The improved communications that came with the ICT revolution had
mammoth implications for the spatial organization of factories—what
came to be called “offshoring” The manufacturing microclusters—
factories and industrial districts—that were so prominent up to the 1980s
had been held into these tight clusters by the high cost of long-distance
communications much more than the high cost of transportation.
American companies had long understood that they could perform
some aspects of the manufacturing process more cheaply abroad. The
highly modular nature of the semiconductor production process, for ex-
ample, allowed US semiconductor producers to put some stages in Asia
as early as the 1970s.* The barrier to doing this in most industrial sectors
4. Jeffrey W. Henderson, The Globalization of High Technology Production (New York: Routledge,
1989).
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The Second Great Transformation: From Things to Thoughts 63
was the high costs of coordinating production. That’s why offshoring only
really started racing after ICT made international coordination cheap and
reliable. Only then could companies in the United States, Germany, and
Japan unbundle complex production processes geographically without
much loss in quality, timeliness, or reliability.
This new possibility created the new globalization. It allowed
manufacturing firms in advanced economies to exploit the vast interna-
tional wage differences between, for example, the United States, Germany,
and Japan on one hand, and nearby developing nations like Mexico,
Poland, and China on the other hand. The result was a quite sudden and
massive deindustrialization of the advanced economies.
In 1970, the advanced industrial economies known as the G7 (United
States, Japan, Germany, Britain, France, Italy, and Canada) produced
over 70 percent of the world’s manufactured goods. That declined gently
during the 1970s and 1980s, but from 1990 it plummeted. The G7 share
fell from two-thirds to less than half in just twenty years, as Figure 3.2
shows.
—
G7 Global Manufacturing Share World Manufacturing Output (Logs)
logs
9.5
9.0
8.5
Figure 3.2 G7 Global Manufacturing Share and Global Manufacturing Growth,
1970-2010.
source: Author’s elaboration of BLS online data.
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64
THE
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The
chart
also
shows
that
nothing
radical
happened
to
the
overall
growth
in
world
manufacturing
output.
Putting together
these
two puzzle
pieces
tells
us
that
G7 manufacturing
went
somewhere
else.
That
“some-
where”
was
the
emerging
economies,
primarily China.
This was one of the most dramatic aspects of the Services
Transformation. The historically fast deindustrialization of the former
industrial giants, and the historically fast industrialization of a handful
of formerly unindustrialized economies—call them the Industrializing
6 (China, India, Indonesia, Korea, Poland, Thailand, and Turkey). Most
economists misthink this massive flip in the world of manufacturing by
focusing on the production that was offshored. In reality, it was about
thoughts, not things.
As] detail at length in my 2016 book, The Great Convergence: Information
Technology and the New Globalization, knowledge is the key to under-
standing this rapid deindustrialization. The point is that the US, German,
and Japanese offshoring firms sent along their know-how with the
oftshored stages of production and displaced jobs. How could they have
done otherwise?
When Toyota makes parts in China for inclusion in the cars they as-
semble in Japan, the company can't rely on Chinese technology. Instead,
Toyota sends its know-how to China to ensure that the Chinese workers
are doing the right thing and in the right way. As a result, the flows of
knowledge that used to happen only inside Japanese factories became part
of international commerce.
It was exactly these new technology flows that triggered the rapid in-
dustrialization in China and a few other developing nations. It started with
production directed by multinationals, but domestic production boomed
as the know-how diffused more widely.
The thing that puts the “new” in the new globalization is the technology
that started crossing borders from 1990 or so. Offshoring did lead to more
trade in parts and components, but that wasn't the revolutionary part. The
thing that changed the world was the colossal, one-way flow of technology
from mature to emerging economies. This is a really key point, so a bit of
elaboration is in order.
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The Second Great Transformation: From Things to Thoughts 65
A football analogy helps clarify. “Imagine two soccer clubs sit down
to discuss an exchange of players. If a trade actually occurs, both teams
will gain. Each team exchanges players of a type they had too many of for
players of a type they had too few of. Now consider a subtly different type
of exchange. Suppose on the weekends, the coach of the better team goes
to the home pitch of the worse team and starts to train their players.”® The
exchange of players is like the old globalization—goods crossing borders.
The coaches training is like the new globalization—know-how moving in
one direction.
These new knowledge flows spawned a new reality in manufacturing
globally.
Before this widespread offshoring on manufacturing jobs, international
competition in goods was based on one of two choices. Firms in devel-
oping nations could rely on low technology and hope that their low wage
more than compensated for the technical inefhiciency. Firms in advanced
economies, by contrast, used high technology and hoped this would more
than compensate for the high wages they had to pay advanced economy
workers.
From about 1990, a third way opened. Manufactured goods could be
made with high technology that had been offshored to low-wage na-
tions. This transformed the world of manufacturing. It explains why the
Industrializing 6 industrialized so rapidly. They didn't have to develop the
technology themselves. The offshoring companies brought everything
needed except the labor. You could call it “add-labor-and-stir” industri-
alization. And this is not as obviously a win-win outcome as was the old
globalization.
The rapid industrialization of the Industrializing 6 was surely good
for them. It is not at all sure that advanced economy factory workers
also benefited. American, European, and Japanese workers no longer
had privileged access to the know-how developed by their national
firms. The monopoly that advanced-economy workers used to have on
5. This is from the introductory chapter in Jeffrey Baldwin, The Great Convergence: Information
Technology and the New Globalization (Cambridge, MA: Belknap, 2016).
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66
THE
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UPHEAVAL
advanced-economy
technology
was
broken.
American,
German,
and
Japanese
companies
taught
foreign
workers
to
make
parts
and
components
that
used
to
be
made
domestically;
this
teaching
hastened
the
loss
of
fac-
tory
jobs
in
G7
nations.
In a nutshell, it was knowledge that changed globalization and ICT that
allowed the knowledge to flow. The new know-how flows also explain the
very different impact of the new globalization.
The New Globalization’s Very Different Economic Impact
There are four differences between the old and new globalization that
stand out. Globalization’s impact became more individual, more sudden,
more uncontrollable, and more unpredictable.
It was more individual since it didn’t just happen at the level of sectors
and skill groups. Globalization during the Great Transformation was
felt at the level of sectors—say, semiconductors, or earthmoving equip-
ment. This was true since foreign competition showed up in the form of
products that were made in particular sectors. Moreover, since some types
of labor—say, unskilled labor—were more important in some sectors than
others, globalization’s impact tended to fall unevenly on skill groups.
In the postwar period, for example, globalization tended to help skilled
workers and hurt unskilled workers.
With the New Globalization, the extra competition and opportunites
can help or hurt workers in one stage of production while helping workers
in other stages in the same firm. To put it differently, the new globali-
zation operated with a finer degree of resolution. It created winners and
losers as before, but they weren't as clearly lined up with winning and
losing sectors, or winning and losing skill groups. The new opportunities
and competition were more individual. And then there was the speed of
the thing.
Before the ICT revolution, globalization transformed societies but
slowly. The “change-clock” ticked decade by decade. Since the ICT rev-
olution, the change-clock ticked year
by
year. Industrialization took
a
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The Second Great Transformation: From Things to Thoughts 67
century to build up in the advanced economies. Deindustrialization and
the shift of manufacturing to emerging nations took only two decades.
The reason for the unprecedented speed was the unprecedented nature of
globalization. The emerging markets were not industrializing the way the
G7 nations had in the twentieth century. Much of the emerging-market
manufacturing take-off, especially in the beginning, was coordinated by
G7 firms.
Another defining feature of this new globalization was that it was less
controllable. Governments had lots of tools for monitoring the passage of
goods and people across borders but very few tools for controlling firms’
knowledge crossing them. And since it was the advance of ICT that drove
this new globalization, governments had few practicable tools for control-
ling the pace.
Lastly, new globalization was more unpredictable. Since the 1990s, it
has been hard to know which stages of a manufacturing process will be
offshored next. This changed nature of globalization created a generalized
sense of vulnerability in advanced economies. No one in the manufacturing
sector could really be sure that their job wouldn't be next.
As if these shocks weren't enough, the whole deindustrialization phase
coincided with a massive, worldwide slowdown in growth.
The Post-1973 Growth Slowdown
Most wealthy nations experienced a slower income growth rate at the
start of the second great transformation. Each decade since the 1960s
has seen slower per-capita income rises. The decline was gentle but sig-
nificant in the last three decades of the twentieth century. The drop-off
has been much more marked in the twenty-first century. On average, US
incomes rose by 3.3 percent per year in the 1960s, but by less than half
that in the new century; the figures for the United Kingdom are quite
similar. For Germany, the 1960s were a miracle, with growth of almost
4 percent annually, but since 2000, the average has been more like 1 per-
cent per year.
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68
THE
GLOBOTICS
UPHEAVAL
Change is always easier when incomes are, on average, rising quickly.
The opposite is true as well. The whole adjustment process was made more
difficult by the fact that economic growth slipped into low gear.
The economics profession still does not have a full explanation for this,
but one notion that fits tightly into the Serivces Transformation is the
story told by Robert Gordon, whose ideas we encountered in Chapter 2.
He argues that growth and innovation didn’t slow down from the 1970s
but rather that they returned to historical norms.
The cluster of new inventions that arose from about 1870 accelerated
innovation and thus incomes, but not forever. The collection of new
inventions—everything from electric motors to plastics—proved to be
a rich pallet with which clever inventors “painted” new products and
new ways of making old products. The elements where combined and
recombined and the result was decades of above-normal rates of inven-
tiveness and thus above-normal growth.
By the 1970s, according to this theory, the world had developed the
bulk of all the new products and processes that were made possible by the
special-century techniques. After that, per-capita growth returned to its
normal pace of around | or 2 percent per year.
The pains and gains that came with the growth slowdown and the
new forms of automation and globalization disordered many traditional
arrangements. Everything was made more difficult by the slowing of
growth. Together, these aspects of the economic transformation caused
massive disruption to manufacturing workers and their communities. The
result was upheaval.
One fact is critical to understanding the upheaval. The new globali-
zation hit the same workers whose livelihoods had also been hit by the
new automation. Manufacturing workers in the United States, Canada,
Europe, and Japan found themselves competing with robots at home and
with China abroad.
This economic transformation drove an upheaval. One of the most
stunning aspects of the upheaval came from what has been called the “skill
twist.”
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The Second Great Transformation: From Things to Thoughts 69
NEW TRANSFORMATION PRODUCES A NEW UPHEAVAL
The computer-on-a-chip breakthrough launched a phase when tech-
nology made unskilled factory workers more replaceable, while making
highly skilled office workers more productive. Economists have recently
called this “skill-biased technical change.” A livelier term was used in a
1983 study on the employment implications of automation. That report
called it the “skill twist.”
The 1983 report phrased it this way: “If there is an increase in unem-
ployment as a result of the spread of robotics technology, we fear the
burden will fall on the less experienced, less well-educated part of our
labor force. ... The jobs eliminated are semi-skilled or unskilled, while the
jobs created require significant technical background.” ©
This is exactly the aspect of the trend that proved so disruptive to the
industrial working class in advanced economies. Gone were the days
when a high school education and a union card would get you a house
in the suburbs with a car in the garage and a pension in the bank. Social
problems were magnified as US union power plummeted along with
union membership, and the government failed to step up with sufficiently
robust retraining schemes.
Factories still needed workers, but the skill twist meant that they
tended to be at the extremes of the skill range. High-skilled workers
were needed to mind the robots and computers. And unskilled workers
were needed to clean the place and handle unexpected manual tasks,
but jobs were scarce for those in between. The masses of production line
workers were increasingly out of luck.
The result came to be known as the “hollowing out” of the American,
European, and Japanese labor markets. Workers at the high and low ends
of the skill scale did OK; those in the middle did not.
Meanwhile, the same technology cut out broad swaths of middle-
skilled office workers who had been employed to facilitate the gathering,
6. H. Allen Hunt and Timothy L. Hunt, Human Resource Implications of Robotics (Kalamazoo,
MI: W.E. Upjohn Institute for Employment Research, 1983).
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THE
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UPHEAVAL
processing,
and
transmission
of
information.
Typists,
file
clerks,
telephone
operators,
and
secretaries
were
phased
out.
By
contrast,
the
ICT
advances
amplified
the
productivity
of
college-educated
workers
who
worked
with
ideas
and
information.
As in the Great Transformation, the changes weren't just about people
changing jobs. There was also a deep movement in who captured the value
created. During the Great Transformation, the linchpin factor of produc-
tion swung from land to capital. In the second great transformation, it
swung from capital to knowledge.
A Sea Change in Value Creation and Capture
Capital is not dead, but it’s ailing—a point made forcefully by the 2017
book Capitalism without Capital: The Rise of the Intangible Economy.’
Capital has lost the race for supremacy. The book’s authors argue that this
is nothing short of a “quiet revolution.” Today, companies invest more
in intangible assets—things like design, branding, patents, R&D, and
software—than in traditional, tangible assets—things like machinery,
buildings, and computers. Thoughts, not things, if you will.
The sea change started in the 1970s. Investment in tangible assets—let’s
just call it capital—as a share of the economy peaked around 1979 and has
fallen since. Investment in intangible assets—cail it “knowledge” —has in-
stead risen steadily. Knowledge overtook capital around 1990.
Increasingly, value is created by labor working with knowledge—either
knowledge clusters controlled by firms like Google and Apple, or knowl-
edge stuck into people's heads in the form of education and experience.
Increasingly, to control a bit of knowledge is to control the value creation,
and thus the value capture. Perhaps we should stop talking about capi-
talism and start talking about “knowledge-ism.” Be that as it may, the shift
has transformed our economies.
7.
Jonathan Haskel and
Stian Westlake, Capitalism without Capital: The Rise
of
the Intangible
Economy
(Princeton, NJ: Princeton University Press, 2017).
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The Second Great Transformation: From Things to Thoughts 71
Labor that lacks knowledge is abundant, and although knowledge cap-
ital isn’t really fixed, knowledge capital owners are increasingly the ones
with the power to decide the division of the value created. The average
worker has not benefited.
From 1973 to today, the output per hour worked in America rose
by over 70 percent. But the fruits of this faster value creation have not
been shared. The hourly pay of the average American has risen by about
10 percent, but a gigantic gap has opened between pay and productivity;
the value created per hour worked rose steadily, but the average pay of
the people doing the work did not rise. Since the value created had to
go somewhere—value capture shares have to add up to 100 percent—the
question is: Who got the value? The answer is: knowledge owners.
The decades following the 1970s have been a veritable land of milk and
honey for those with lots of knowledge in their heads. Americans with
higher education have seen their incomes soar. As MIT economist David
Autor has shown, the inflation-adjusted earnings of US men with a first
university degree or higher rose about 50 percent from 1970 to 2010.8 Men
with some college but no degree saw their wages stagnate over these years.
American men with high school educations actually lost ground. They
make less today (in inflation adjusted terms) than they did in 1973. For
US high school graduates, earnings per week fell about 10 percent, and the
earning of high school dropouts fell by 25 percent.
Large tech companies are another type of knowledge owners, and the
rise of their value reflects the sea change from things to thoughts. The shift
has created unimaginable wealth for knowledge owners. In 2017, five of
the five biggest companies in the world were knowledge driven—Apple,
Alphabet (Google's parent), Microsoft, Amazon, and Facebook. In 2011,
Apple was the only one in the top five and in 2006, only Microsoft was a
top-fiver; the number one in 2006 and 2011 was Exxon Mobil (Table 3.1).”
8. David Autor, “Skills, Education, and the Rise of Earnings Inequality among the ‘Other 99
Percent,” Science 344, no. 6186 (2014): 843-851.
9. Antoine Gourévitch, Lars Feeste, Elias Baltassis and Julien Marx, “Data-Driven
Transformation: Accelerate at Scale Now,’ Boston Consulting Group blog, May 23, 2017.
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Table
3.1
Top-TEN LARGEST
COMPANIES
BY
MARKET
CAPITALIZATION:
RECENT
DOMINANCE
OF
KNOWLEDGE-DRIVEN
FIRMS
Stock Market Rank 2017 2011 2006
1
*Apple
Exxon
Mobil
Exxon
Mobil
2
*Alphabet
(Google)
*Apple General
Electric
3
*Microsoft
PetroChina
*Microsoft
4 *Amazon Royal Dutch Shell Citigroup
5 *Facebook ICBC Gazprom
6 Berkshire Hathaway *Microsoft ICBC
7 Exxon Mobil *IBM Toyota
8 Johnson & Johnson Chevron Bank of America
3S JPMorgan Chase Walmart Royal Dutch Shell
10 *Alibaba Group *China Mobile BP
* Data-driven companies
source: Author's elaboration of data published in BCG Perspectives, 2017.
An additional source of fuel for the upheaval came from a shock rise in
income inequality. The transformation of advanced economies from in-
dustrial to post-industrial societies has not been gentle on the “forgotten
men and women.”
Economic Inequality
In the United States, the pattern is very clear and very pronounced. The
well-off did well, the poor did poorly, and the average did awfully. The av-
erage US man working full-time got $53,000 in 1973, but only $50,000 in
2014 in inflation-adjusted terms."° The average American family is sliding
backward in terms of earning power—and has been since the early 1970s.
Only half the population has seen incomes rise over the past three decades.
The incomes of the other half have fallen. And even among the winners,
10. Here “average” means “median, i.e., the earner that is exactly halfway up the income ladder.
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The Second Great Transformation: From Things to Thoughts 73
the winnings have been astoundingly concentrated in the pockets of the
very richest. The bottom 90 percent’s share of the American economic
cake, which had been about two-thirds during the thirty glorious years,
rocketed down to a half by the 2000s.
In Britain, the share of national income going to the top 1 percent in-
come bracket more than doubled from 6 percent to 14 percent. Curiously,
this is not what happened in the rest of Europe or in Japan. In these na-
tions, inequality tended to fall from the 1970s to the 1980s, before rising.
They are now back at their 1970s starting point and seem stable.
The causes of these varied changes in income equality are many and
complex. While this has been a topic in seminar rooms for many years, it
burst into the open with the 99 Percent movement; the Occupy Wall Street
movement; and Thomas Piketty’s transformative 2013 book, Capital in the
Twenty-First Century. The explanations range from government deregu-
lation and the rise of monopoly capitalism to the decline of labor unions
and skill-biased technology progress.
Technology surely played a role. Many elements of the ICT impulse
tended to boost income and wealth inequality. The skill twist, for example,
meant that the wages for higher income earners were favored over those
of the working class. People with higher levels of education started with
higher incomes and saw them get higher swiftly. This dynamo worked
in reverse for high-school-only people. Their incomes started lower and
went even lower. The shift in value creation and capture from capital to
knowledge created a new class of super-rich.
Since there are a lot of people in the low education category, the gi-
gantic gap between productive growth and wage growth has swallowed
hundreds of millions in Europe and, especially, America. There, the com-
bination of income stagnation, the destruction of good industrial jobs,
and long-running decimation of communities that used to thrive around
manufacturing hubs has yielded some very bad non-economic problems.
The massive economic transformation that came with the ICT-led au-
tomation and globalization produced backlashes in America and Europe.
The 2016 backlash is nowhere near as big as the great backlashes of the
early 1900s. It is more like the small backlashes of the early 1800s—the
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THE
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UPHEAVAL
Luddites
and
Corn
Laws—but
we
don't
yet
know
where
it
is
heading.
The
surprise
election
of
the
populist outsider
Donald
Trump
as
president was
the largest backlash so far.
NEW UPHEAVAL PRODUCES A NEW BACKLASH
Donald Trump got Jeff Fox’s backlash vote, but not for the reason you might
expect given the economic hardships he faces. Fifty-eight years old, he is a
cancer survivor with a massive healthcare debt, living on disability and so-
cial security payments. While his father was an accountant in Bethlehem
Steel—the region’s economic powerhouse until its 2001 bankruptcy—Fox
was a furniture salesman before his early retirement. His daughter worked
at Walmart. “We have voted with our principles and our conscience for all
these years, and where has it gotten us?” questioned Fox.
Other voters backed Trump just to shake things up. Duane Miller,
owner of a paint and wallpaper store and former Democratic mayor of
the small town, Bangor, Pennsylvania, said: “It’s the disillusionment of the
common man with government, because government has done nothing
to help the average working man.” He continued, “The political climate
for the average American, from my point of view here in the little town
of Bangor, is one of disbelief. The American people don't believe anything
anymore. And that’s where the apathy is overwhelming?”
At one level, the 2016 election of an autocratic outsider promising to
restore strength and stability is easy to understand.
Interpreting the US Backlash
As in the 1920s and 1930s, many Americans felt left behind in 2016. Rapidly
advancing automation in manufacturing combined with the offshoring of
ll.
Tom McCarthy, “Trump
Voters See His Flaws but Stand
by
President
Who
‘Shakes Things
Up,” The Guardian, December
24, 2017.
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The Second Great Transformation: From Things to Thoughts 75
industrial and back-office jobs to create a systematic and very persistent
threat to workers in the middle of the skill range. Many of the displaced
workers have found work but in much lower paying, more precarious
positions.
Deindustrialization has destroyed communities, and people are reacting
as members of threatened communities, not just individuals whose jobs
are at risk. People are finding that they cannot afford to a buy a house like
the one they grew up in. Many millennials find themselves weighed down
by student debt, right when the new economy has meant that a university
education is no longer a sure ticket to a middle-class lifestyle. And things
are evolving so much faster.
Since the changes are more sudden, more individual, more unpredict-
able, and more uncontrollable than before, economic fragility is back.
Once again, job loss can have dire consequences; unemployed Americans
risk losing their homes and healthcare. After having given Republicans
and Democrats eight years each to fix the problem, minds were open to
more unconventional solutions. Trump's narrow victory, however, has
many complicated facets.
While decades of declining fortunes primed people like Fox to go for an
outsider like Trump, his was not a vote for European-style social welfare.
“Tt would be nice for me to say, I got $40,000 of medical bills, so itd be nice
if someone paid them for me,’ Fox explained, but continued, “It’s not the
responsibility of the government to pay the bills.”
Trumps victory is a delicate thing to understand. He is no FDR.
Roosevelt had a plan to help people and proven track of having done so (as
governor of New York State). The policy FDR implemented in New York
was a model for the New Deal.
Trump, by contrast, didn’t have a plan to uplift the downtrodden, and
certainly no track record. He had slogans and a bully’s attitude. His pro-
gram was ill specified, and incoherent on many levels. But his rhetoric was
combative and patriotic. Moreover, his win rested on a razor’s edge.
He lost the popular vote by 2.9 million votes (2 percentage points). His
electoral college vote came down to seventy-seven thousand ballots in
three states (all hard hit by the Services Transformation). If twenty-three
-- 87 of 312 --
76
THE
GLOBOTICS
UPHEAVAL
thousand
Pennsylvanians,
twelve
thousand
Wisconsinites,
and
six
thou-
sand
Michiganders
had
switched
their votes,
Hillary
Clinton
would
have
been
elected
president.”
This was not an FDR-like upwelling of discontent. Less than 60 percent
of eligible voters even bothered to fill out a ballot. Economic and social
calamity had been swirling around the country for years. Many low-skill
white men outside of large urban areas have been left behind by the post-
industrial society, and this group voted heavily for Trump. People who
said their family’s financial situation was worse in 2016 than 2012 voted
heavily for Trump (78 percent), while only 39 percent of those who re-
ported things being about the same did." Those who thought the nation’s
economy was in a poor state voted for Trump, as did 65 percent of those
who thought trade takes jobs away. Personal income, however, was not a
reliable predictor of Trump voting. More than half of people who were
forty-five or older voted for him, while less than half of those under forty-
five did. More than half of those with less than a college education voted
for him; less than half of those with a college education did.
But surely it was more than a matter of economics. In fact, many social
scientists have a different take on the Trump triumph.
Political scientist Karen Stenner argues that Trump is riding a wave of
autocrat-seeking voters—voters who want strength and order to counter
the drift and hopelessness they and their parents have experienced since
the 1970s. They want “to make America great again.” Stenner sorts Trump
voters into three bins: “economic conservatives” who embrace private en-
trepreneurship, large corporations, free markets and free trade; “status
quo lovers” who just don’t like change of any kind; and “authoritarians”
who only get riled when they think their communities are menaced, and
the current leadership is unwilling or unable to fix the situation.“
12. Business Insider, 2016 election exit polls,uk. businessinsider.com.
13. “Election 2016: Exit Polls,’ New York Times, August 11, 2016.
14.
Antoine Gourévitch,
Lars Feeste, Elias Baltassis
and
Julien
Marx, “Data-Driven
Transformation: Accelerate
at
Scale Now,’ Boston Consulting Group
blog,
May
23, 2017.
-- 88 of 312 --
The Second Great Transformation: From Things to Thoughts 77
John Jost, an New York University professor of psychology, notes that
Trumps personal style—while abhorrent to many—is powerfully at-
tractive to the authority-seeking voters, including many—like Duane
Miller—who voted Democratic previously. When Trump bullies political
opponents and the press, he is tapping into a deep well of resentment of the
establishment that let America go so wrong for so long. His swagger, re-
fusal to play by the rules, refusal to apologize, and absolute self-confidence
are balm to this sort of voter.”
Brexit
The June 2016 British vote to leave the European Union (EU) was, if any-
thing, even more shocking than Trump’s victory. For one thing, it was
the first concrete sign that a backlash was under way in 2016. And it was
unexpected.
Few people “in the know” expected the sensible, cautious Brits to take
such an incredible leap into the unknown. EU rules and practices were—
after four decades of knitting—woven throughout Britain's entire eco-
nomic and regulatory fabric.
The real problem with the referendum was that it unified voters’ dis-
content without clarifying their intent. The referendum asked voters
whether they wanted the country to embark on a grand voyage without
specifying the destination. The entire text of the question was: “Should the
United Kingdom remain a member of the European Union or leave the
European Union?” The possible answers were just: “Remain a member of
the European Union, or “Leave the European Union.”
While the implications of “remain” were absolutely clear—it was what
people had known for over forty years—the meaning of “leave” was ab-
solutely unclear. The “leave” campaign could not agree on what sort of
economic, political, and security relationship the United Kingdom should
15. See interview with Jesse Graham, a professor of psychology at the University of Southern
California in Edsall, “Purity, Disgust and Donald Trump,” New York Times, June 1, 2016.
-- 89 of 312 --
78
THE
GLOBOTICS
UPHEAVAL
have
outside
the
EU.
Different
“leave”
campaigners
promised
different
things.
The
ruling
Tory
Party was
so
badly
divided
on
Brexit
that
the
critical
issue
of
Britain’s
post-Brexit
trade
relationship
with
the
EU
didn’t
come
up
for
a
Cabinet
discussion
until
eighteen
months
after
the
vote.
And
this
despite
the
fact
that
the
United
Kingdom
does
more
than
half
its
trade
with
the
EU.
When
this
book
went
to
press,
Tory
Party
members
firmly
agreed
that
they should
exit
the
EU,
but
they
still
had
not
agreed
on
where
they
were
going
to exit
to.
Intra-party
splits
prevented
the Tories
from
agreeing
among
themselves
on
what
sort
of
long-term
trade
relationship
they
wanted
with
the
EU.
This
makes
the
whole
backlash
look
a
lot
more
like
a
cry
of
anguish
than
a
clear
call
for
the
fundamental way
the
UK
economy
is
run.
The nature of the Brexit backlash was quite different from the US elec-
tion of Trump—it was not at all about electing a strong, autocratic leader
in time of peril. While there was a good deal of nationalistic drum-beating
during the campaign, and subtle racist undertones, none of the pro-Brexit
campaigners could be considered strong, charismatic leaders. And in any
case, once the leave camp won, all its leaders walked off or were pushed
off the stage.
The thankless task of implementing the will of the people was left to an
oddly awkward politician who actually voted against Brexit—- Theresa May.
While it is very hard to know exactly what voters wanted, it is quite
easy to understand the discontent that drove their votes.!° There was cer-
tainly an element of protest vote, or cry of anguish, to the outcome. An
exit poll showed that 70 percent of voters thought the remain-in-the-EU
side would win—including 54 percent of those who voted to leave. Voting
patterns quite neatly mapped out the regions and demographic groups
most harmed by the Services Transformation. People who had faced pro-
longed hardship wanted to leave; those looking to the future wanted to
remain.
16.
Lord Ashcroft,
“How
the United
Kingdom
Voted on Thursday.
..
and Why,’
lordashcroftpolls.
com. June 24, 2016.
-- 90 of 312 --
The Second Great Transformation: From Things to Thoughts 79
The same exit poll showed that leave voters were older, less educated,
and more likely to be living outside major urban areas than remain voters.
Almost three-fourths of eighteen to twenty year olds voted to remain, sixty
percent of twenty-five to thirty-four year olds wanted to stay, but a ma-
jority of those aged over forty-five voted to leave. Fully 60 percent of those
beyond retirement age wanted out. A majority of voters with jobs voted to
remain, but a dominant majority of the unemployed voted to leave. A large
majority of people with high school degrees or less voted to leave.
Importantly, it was not a vote defined by party affiliation. While
40 percent of leave voters associated with the Conservative Party, half as
many identified with the Labor Party. Indeed, both mainstream parties
were torn internally over the decision. Only the far-right, pro-leave UK
Independence Party was cohesive, and it disintegrated as a political force
once the referendum was over. .
While Brexit and Trumps unexpected victory primed 2016 to be a
turning point, other European electorates didn’t comply.
The European Continentals That Didn’t Lash Back
In non-UK Europe, right-wing, populist parties have long existed along-
side the mainstream left-right political divide. They are fringe parties and
consider themselves as such, with vote shares hovering between 5 and
20 percent. This changed in the 2010s. The 2014 elections for the European
Parliament saw a rise in vote-shares for anti-EU parties in most EU na-
tions, including the Big 4: France, Italy, Germany, and Britain. Overall,
these far-right populist parties saw their share rise from under 20 percent
to over 30 percent between the 2009 and 2014 elections.
At the national level, a worryingly far-right candidate, Marine Le Pen,
looked set to win the French presidency, and poll-numbers of populists
in several other nations surged. In the end, the French strongly rejected
the French version of Trump. Dutch populist Geert Wilders’s party, the
Party for Freedom, did well but didn’t win. The antimigrant, populist up-
start party, Alternative for Germany, did well enough to get 13 percent
-- 91 of 312 --
80
THE
GLOBOTICS
UPHEAVAL
of
parliamentary
seats,
but
it
didn’t
enter
into
power.
In
Austria,
the
far-
right
Freedom
Party entered
into
a
power-sharing
arrangement
in
2017
and
is
thus part
of
the
government.
Yet, this
was
not
a
populist
upheaval.
Austrian
soundly
rejected
the
far
right
in
the
December
2016 presidential
election.
Instead,
they went
for
a
former
Green
Party
leader,
Alexander
Van
der
Bellen,
who
styled
himself
as
“open-minded,
liberal-minded and
above
all
a
pro-European.’”
The key to understanding what happened in Europe is to distinguish
sharply between antiglobalization and antimigration sentiments.
The 2016 and 2017 surges in far-right voting were largely unconnected
to the lingering middle-class malaise that was so important in the US and
UK. Much of it was directly tied to the European refugee crisis that started
in 2015 and saw the arrival of something like 1.5 million immigrants from
Syria and North Africa. And trust was a big driver.
A recent study by leading economists showed that “lack of trust in
national and European political institutions” was the common thread
through European populism. They found that it was the old and the
less-educated who were driving the trend. This suggests that some of the
things that drove US and UK backlashes were also important in Europe,
but things are nowhere near as extreme. As the 2017 report, Europe's Trust
Deficit: Causes and Remedies, puts it, the research results “do not suggest
that there is a real and present danger of the EU disintegrating. The UK
is an outlier. The crisis has left a toll, but the effects of negative macroec-
onomic shocks on attitudes towards the EU are not very large. And with
economic conditions now improving, attitudes and electoral outcomes
ought to turn more favorable to the EU, assuming that history is a guide.”
When this book went to press in mid 2018, this judgment seems to be
holding up well. It suggests that 2016 was, like 1848, a historical turning
point where history failed to turn.
17. Philip Oltermann, “Austria Rejects Far-Right Candidate Norbert Hofer in Presidential
Election,” The Guardian, December 4, 2016.
18.
See Christian
Dustmann, Barry Eichengreen, Sebastian Otten,
André
Sapir,
Guido
Tabellini,
and Gylfi Zoega, “Europe's Trust Deficit:
Causes and Remedies,” VoxEU.org, August
23, 2017.
-- 92 of 312 --
The Second Great Transformation: From Things to Thoughts 81
Some of the most revealing pieces of the 2016 backlash puzzle come
from what happened in Japan. Or more precisely, from what didn’t happen
in Japan.
Japan’s Missing Backlash
The Services Transformation hit Japan as hard as any nation on earth.
Maybe even harder since its economy was so reliant on manufacturing.
Japans thirty glorious years, which were more glorious than Europe’s and
Americas, were followed by the “Lost Decades.” Indeed, Japan has suffered
one of the longest economic crises in history. Its economy actually shrank
by a fifth between 1995 and 2007. Part of this came from falling prices and
a declining workforce, but real wages did fall by 5 percent.
Despite the economic hard times, the Japanese people are pro-
globalization. A recent Pew Research poll found that 58 percent of Japanese
agreed that involvement in the global economy “is a good thing because
it provides Japan with new markets and opportunities for growth.” Only
32 percent said that “it is a bad thing because it lowers wages and costs
jobs.
The key difference between the United States and Japan, in my view, is
the cohesiveness of the society. The Japanese understand that pains and
gains come as a package, but they expect that both the pains and the gains
will be shared. They believe their leaders are working in their best interest.
A telling example is the populist backlash that backfired.
In the crazy days of late 2016 and early 2017, when politics in advanced
economies seemed to have been turned on its head in the US and Europe,
a populist politician in Japan stepped up with hopes of upsetting the es-
tablishment. The sitting prime minister Shinzo Abe announced surprise
elections and one of his former allies, Yuriko Koike, announced a surprise
of her own. The highly popular sitting governor of Tokyo quit the ruling
19. Bruce Stokes, “Japanese Back Global Engagement Despite Concern about Domestic
Economy,’ Pew Research Center, October 31, 2016,
-- 93 of 312 --
82
THE
GLOBOTICS
UPHEAVAL
party,
set
up
the
“Party
of
Hope,” and
declared
her intention
to
unseat
the
incumbent
prime
minister.
Her campaign talk was straight out of the populist playbook, which
claims that, as I phrase it: “The people are pure, the elite are corrupt, so
vote for me so I can fill-in the-blank.” The fill-in the-blank part is not very
important. In Koike’s case, she described herself as conservative populist,
claiming: “If at this time we don't reset Japan, we won't be able to sufh-
ciently protect our international competitiveness and national security.”
The new party blew up the old alternative party, the Democratic Party,
and attracted several high-profile conservative politicians. The media
drew strong parallels with Brexit, Trump, and European populists like
Marine Le Pen. It looked like the backlash that started in 2016 would con-
tinue into 2017 in Japan. In the end, little came of this challenge.
Koike won only half the votes Abe did. Abe's traditional party, the
Liberal Democratic Party, not only won the election but won more than
two-thirds of the parliamentary seats, which gave Abe the supermajority
he needs to reform the constitution. The attempted populism, in other
words, had the effect of handing even more power the the establishment.
Koike went back to being governor of the Tokyo region.
THE MISSING RESOLUTION AND THE NEXT
TRANSFORMATION
New Deal capitalism ushered in economic contentment and broad-based
prosperity. Incomes soared on the back of technological progress and
expanding trade—especially for the middle class. FDR's “forgotten” men
and women were forgotten no longer. They saw life-changing increases in
living standards, financial security, and economic prospects.
This happy position started to slip in the 1970s as the nature of techno-
logical progress changed. Manufacturing employment in the US peaked
20.
Elaine
Lies,
“Tokyo Governor Launches New
Party,
Won't Run
for Election Herself” Reuters.
com, September
27, 2017.
-- 94 of 312 --
The Second Great Transformation: From Things to Thoughts 83
in 1979. Due to automation, it has trended downward ever since. And then
came the new globalization around 1990. This tipped rich nations’ share
of world manufacturing into a steep decline—one that continues today.
The massive economic transformation that came with ICT-led auto-
mation and globalization—above all the deindustrialization and slow
growth—produced a backlash and unfocused calls for shelter from the
shocks. The backlash is nowhere near as big as the great backlashes of the
early 1900s, but we don't yet know where all this anger is heading. A key
point to keep in mind is that the 2016 backlash has not produced a resolu-
tion. Nothing substantial has been done to redress the underlying misery,
insecurity, and generalized sense of fragility that permeates many layers of
society. This is especially true in the US, and, to a lesser extent, the UK, but
elements of the malaise exists in all the advanced nations.
A new technological impulse—digital technology—has hit the world
and launched an economic transformation. This is really something new
due to the volcanic pace of the technological progress. Things that seemed
implausible last year—like instant, free translation—are ubiquitous today.
This is not evolution with the fast-forward button pushed. It is really
something different. It is a technological revolution of sorts—a fact that
many have missed.
-- 95 of 312 --
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PART Il
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-- 97 of 312 --
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-- 98 of 312 --
4
The Digitech Impulse
Driving Globotics
Mike Duke was in denial about the explosive pace of digitech, but no longer.
“I wish we had moved faster,” said the former CEO of Walmart. “We've
proven ourselves to be successful in many areas, and I simply wonder why
we didn’t move more quickly.” Mickey Drexler, CEO of clothing retailer
J.Crew, expressed a similar sentiment a month before “former” was added
to his title: “I've never seen the speed of change as it is today. If Icould go
back 10 years, I might have done some things earlier.”
The speed of change is clearly hard to comprehend. Many people
are either unaware of how fast the changes are coming or are living
in denial. The US Secretary of the Treasury, Steve Mnuchin, is in the
unaware camp.
Asked in March 2017 whether AI would replace workers, Mnuchin
responded: “I think that is so far in the future. In terms of artificial in-
telligence taking over American jobs, I think we're like so far away from
that, that uh [it’s] not even on my radar screen. Far enough that it’s 50 or
100 more years.” This quote is illuminating since Mnuchin is not some
hapless soul who watches too many segments about World War II on the
1. Khadeeja Safdar, “J.Crew’s Mickey Drexler Confesses: I Underestimated How Tech Would
Upend Retail,” Wall Street Journal, May 24, 2017.
-- 99 of 312 --
88
THE
GLOBOTICS
UPHEAVAL
History
Channel.
His
ability
to see
the future
has
paid
off
handsomely
in
the
past.
In 2009, in the depth of the global crisis, Mnuchin bought a failed
mortgage lender and pocketed a billion dollars in profit when he resold
it in 2015. This guy is so rich that in the financial disclosures he had to
fill out to become treasury secretary, he left off over a hundred million
dollars in wealth by accident. When pressed at his congressional hearing,
he explained: “I think as you all can appreciate, filling out these govern-
ment forms is quite complicated.”*
There are good, deep-seated reasons why people as sophisticated as
Duke, Drexler, and Mnuchin have trouble understanding the inhuman
pace of digitech. Explosive growth is something our walking-distance
brains have trouble comprehending. Think of it as the unintended conse-
quence of an evolutionary hangover.
BRAIN BUG VERSUS EXPONENTIAL GROWTH
Our brains are the key bit of equipment when it comes to thinking about
the future of digital technology, but our brains evolved to do something
quite different. All animal brains, including ours, evolved to track motion.
Things that move have brainpower; things that don't, don't. There is even
an animal—the sea squirt—that has a brain when it is in its mobile life
phase, but loses it once it is permanently attached to something.
This matters since the evolution took place in a very different world—a
walking-distance world. We thus have a strong tendency to assume that
things that changed between yesterday and today will change between
today and tomorrow at more or less the same pace. We are primed by
evolution to make straight-line extrapolations when thinking about the
future.
2. Alan Rappeport, “Issues of Riches Trip Up Steven Mnuchin and Other Nominees,” January
19, 2017, New York Times. For his quote on AI, see Shannon Vavra, “Mnuchin: Losing Human
Jobs to AI ‘Not Even on Our Radar Screen;” www.axios.com, March 24, 2017.
-- 100 of 312 --
The Digitech Impulse Driving Globots 89
Many of us think of ourselves as thoroughly modern, but in reality, it
wasnt that long ago that bows and arrows were hi-tech weapons. People
started living in cities only about six millenniums ago. Six thousand
years sounds like a long time in a world where watching the first five
seconds of an ad on YouTube seems like an unreasonable imposition.
But it is actually not that long—not on the evolutionary timescale. Think
of it this way.
Imagine you could gather your ancestors for a reunion—your mother,
your grandmother, your grandmother’s mother, and so on, back to the
days when the first humans lived in cities. How much wine would you
have to order for this grand reunion? The answer is surprisingly little. You
could fit the whole party into a big movie theater with room to spare.
There would only be three hundred of you. If they were all polite drinkers,
which means a quarter bottle each, youd have to lay in only a dozen crates,
seventy-five bottles in all. The point is plain.
In evolutionary terms, three hundred generations is not much more
than the five-second ads on YouTube. This is why our brain is not really
fit to deal with the globotics upheaval. Our brains evolved to understand
straight-line growth in a world where really fast meant a spear in flight.
But digital technology doesn't fly that way.
How Digitech Ambushes Our Walking-Distance Minds
Digital technology advanced by small increments at first since it started
from zero. For years, the progress was almost imperceptible, but then the
increments got immense—a pattern we can illustrate with an example
from banking.
If a bank account paid the extremely high interest rate of 58 percent per
year, your money would double every 18 months and that means a penny
deposited today would be worth a dollar in ten years. That's a hundredfold
increase, but a dollar from a penny is hardly earth-shaking. That's growth
in the “imperceptible progress” phase.
-- 101 of 312 --
90 THE GLOBOTICS UPHEAVAL
Things would be more exciting in the second and third decades, but the
fourth decade is when the increments would start to impress; you would
see 10 thousand dollars turn into a million dollars in the fifth decade. After
that, the increments get implausibly immense. Your million becomes
100 million in the sixth decade, and 10 billion in the seventh. That's the
“explosive progress” phase.
That sort of growth seems strange: a penny into ten billion dollars with
the progress being way below the radar screen for thirty years. That just
doesn’t seem normal, and it’s not if you are straight-lining the future. But
it is exactly how exponential growth works. It is exactly how digitech is
advancing. And it is this imperceptible-for-decades-then-explosive fea-
ture that makes it so hard to think intuitively about digitech’s exponential
growth.
Take computer processing speeds, for example: they are doubling every
18 months or so. The iPhone 6s, which came out in 2015, processes in-
formation about 120 million times faster than the mainframe computer
that guided Apollo 11 to the moon in 1969. That is amazing. But it gets
more amazing. The iPhone X, which came out in 2017, is about three times
faster than the iPhone 6s. That means the increment in processing speed
between 2015 and 2017 was 240 million times the speed of the Apollo 11
computer.
Think about that. The increment in power in the two years after 2015
was twice as large as all the progress between 1969 and 2015. Twice as
much progress in two years as there was in the 46 previous years. That just
does not seem normal to our walking-distance brains. This imperceptible-
for-decades-then-explosive feature is why many are either unware of how
fast the changes are coming or living in denial.
We can draw a picture of this mismatch between our natural tendency
to straight-line the future and the actual shape of the exponential growth.
I call it the “holy cow” diagram.’
3. I was inspired in drawing this by a blog post by Ro Gupta, “Why We Overestimate the Short
Term and Underestimate the Long Term in One Graph’, www.rocrastination.com.
-- 102 of 312 --
The Digitech Impulse Driving Globots 91
Progress How digital
technology
progresses
The “holy cow”
moment Underestimate
impact
How walking-distance
minds think about the
future
Overestimate
impact
Technology
Trigger
Figure 4.1 The Holy-Cow Diagram.
source: Author’s drawing.
The “Holy Cow” Diagram
Our intrinsic tendency to straight-line the future is illustrated with the
straight line that rises steadily from left to right (Figure 4.1). The actual
way that digital technology progresses is shown as the hockey-stick-
shaped curve. During the imperceptible-progress phase, it is bumping
along the bottom. When it hits the explosive-progress phase, it rockets
upward as shown.
When the explosive growth of digital progress crosses the human pro-
jection of progress, we get what I think of as the “holy cow” moment.
This is when digitech is “disruptive”. People knew it was coming—they
just didn’t expect it to come so fast. They just can't comprehend why things
are changing so fast now when they weren't changing that fast in the past.
The progress during the explosive growth phase just doesn’t seem
feasible or reasonable given past experience. And in a walking-distance
world, it isn't reasonable. In an exponential growth world, by contrast, it
is inevitable—as the ex-CEOs Duke and Drexler found out the hard way.
There is another way to highlight the disconnect between intuition and
reality when it comes to digital technology—it'’s called Amara’s law. The
futurist Roy Amara said we tend to overestimate the effect of a technology
-- 103 of 312 --
o2 THE GVOBOMICs ULM BAVAT
in the short run (before what I call the “holy cow” moment) and we
underestimate the effect in the long run. This rather systemic miscalcula-
tion is not a new thing.
Pierre Nateme, CEO of Accenture, wrotein 2016: “Digital is the main
reason just over half of the companies on the Fortune 500 have disappeared
since the year 2000.” And digitech it is not just affecting companies—it is
transforming the world of work.
When did the new impulse begin? Dating a revolution like this one is
impossible since revolutions are processes, not events. That said, 2016 or
2017 are good guesses. Let’s just say 2017 since that was “The Year of AI”
according to the Forbes Technology Council, and Fortune magazine.
But what is this digital technology?
FOUR DIGITECH LAWS
Digital technology is really quite unusual. The way it progresses is so
remarkable that it has special names. Moore’s law, which is one of these
special names, states that computer processing speeds grow exponentially,
doubling every 18 months or so. There are three other “Laws” that explain
the unusual nature of digital technology. The one about the growth in data
transmission is called Gilder’s law, the one about the growth in the useful-
ness of digital networks is called Metcalf’s law, and the one that explains
the insane pace of innovation is called Varian’s law. The people behind the
laws are as interesting as the laws themselves.
Moore’s Law
Gordon Moore’ career is, in a strange way, an analogy for how his law
works. He started slow but went on to do amazing things. An indifferent
student in high school, he spent two years in the unglamorous San Jose
State University before transferring to the big leagues at University of
California—Berkeley and becoming the first member of his family to
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The Digitech Impulse Driving Globots 93
graduate from university. He started his work on semiconductors under
the guidance of the inventor of the transistor, William Shockley. Things
did not go well at Shockley Semiconductor.
Shockley was a rare character. A difficult man to work for in the best
of circumstances, his behavior became increasingly erratic and autocratic
after he won the 1956 Nobel Prize in Physics. Soon after, Moore and seven
other young researchers left to form their own company. With seed cap-
ital of $500 from each of the eight—and backing from Fairchild Camera
and Instrument—Fairchild Semiconductor Corporation was born in 1957.
Moore was the R&D director and published his famous law in 1965. After
a decade at Fairchild, Moore left to start up Intel Corporation in 1968. That
made him a billionaire, and earned him the Presidential Medal of Honor.
Moore retired in 1997, but his law kept rolling. The number of transistors
per square inch has doubled approximately every eighteen months since
Richard Nixon was president. One reason was that it soon stopped being
something that chronicled progress and became something that drove it.
One key point about Moore's law is that it is not a law like the law of
gravity. It is not even a rule of thumb. Rather, think of it as a rallying
cry or the official anthem of the electronics and software industries. It
orchestrated progress for five decades.
Orchestration in the IT world is needed since the companies that make
the chips don’t design the software and computers that use the processing
power. It’s a bit like the relationship between jet engine makers, like Pratt
& Whitney and Rolls Royce, and aircraft makers like Boeing and Airbus.
The jet makers spend years and millions developing jet engines for planes
that don't yet exist, while the plane makers spend years and millions de-
veloping planes that won't fly without engines that do not yet exist. This
coordination is not difficult since there are so few firms involved, but the
IT industry is global and ever-changing.
IT companies invest millions of dollars for years to develop break-
through software and telecommunication services that can only work
on computer chips that don’t yet exist. Likewise, chipmakers invest
hundreds of millions for years to designing better chips in anticipation
of the frothy demand that flows from the breakthrough software and
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94 THE GLOBOTICS UPHEAVAL
telecommunication services that come online every year. To put it dif-
ferently, Moore’s law is a self-fulfilling prophecy, or maybe even a Ponzi
scheme.
For decades, the home of Moore's law, and the coordinating mechanism
for chip makers and users, was the International Technology Roadmap for
Semiconductors. The 2015 report, which was the last, predicted Moore's
law would continue apace until at least 2020. No one thinks this will be
easy or automatic.
Recent research shows that it now takes seventeen times more research
hours to double processing speeds than it did in 1971. This means that the
sums at play are enormous. The specialty chipmaker, Nvidia, for example,
spent over two billion dollars developing a new chip that speeds up ma-
chine learning. That is a lot of money. It would, for instance, pay for half of
a US Navy Nimitz-class nuclear aircraft carrier. And all this for a chip that
makes machine learning about twelve times faster.
The reason such sums make sense is that the demand for faster chips
is growing equally fast. That, ultimately, is why Moore's Law continues to
bind—people are still making money selling faster chips.
Gilder’s Law
As with Gordon Moore, there is a strange parallel between George Gilder
the man and the law he named after himself. In 1989, Glider predicted
that data transmission rates would grow three times faster than computer
power. This prediction went through a massive hype cycle—a bit like
Gilder himself. The two stories are surprisingly intertwined.
The technology breakthrough that triggered the hype cycle was the
commercial viability of fiber optic cables. These promised vastly faster
transmission rates. The innovation was oversold at first, largely by Gilder
himself. This fostered overinflated expectations that became part of the
“dot com” bubble of the late 1990s. Data transmission speeds did grow
much faster than processing speeds for a few years, but then slowed to
about the same pace as Moore's law.
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The Digitech Impulse Driving Globots 95
Gilder got the investment side of the technology terribly wrong—
enough so that it bankrupted him personally when most high-tech stocks
crashed in 2001. But his predictions of explosive growth in transmission
have come true—but not quite as he predicted, as Figure 4.2 shows. Until
the mid-1990s, the internet in the US was government controlled. Despite
an explicit policy of discouraging commercial activities, it grew at over a
hundred percent annually—which is about three times faster than pro-
cessing power was growing. When the internet was privatized in 1995,
it exploded—growing at almost a thousand percent per year in 1995 and
1996. After that, the growth rate gently declined and is now in the solid
double-digit range, say 20 to 30 percent per year. The result is that today
an absolutely insane amount of information is transmitted daily.
In a single typical minute in 2017, a half million Tweets were sent, over
four million YouTube videos were watched, 47 million Instagram posts
and 4 million Facebook likes went up, and 15 million text messages were
sent. To talk about the total volume of data transmitted in 2016, you need
words you probably have never heard before. Cisco estimates that global
internet traffic was 1.2 zettabytes in 2016. That is a very large number.
Internet Users Worldwide, 1995-2017
45 140%
Number of Users 9
(billions, left scale) lose
S15)
100%
S
PLS) 80%
2 60%
IES) Growth Rate 40%
1 (%, right scale)
20%
O%
eo oe eee ee (op) SSeS eS a
oO aoeeaeoaooeooeooSeaoeoeaooes
TrorTrT rT NNANANANANNANANNNNNNN
Figure 4.2 Internet Users Worldwide, 1995-2017.
source: Author's elaboration using data published on World Internet Stats.com, https://
www.internetworldstats.com/emarketing.htm.
-- 107 of 312 --
96 THE GLOBOTICS UPHEAVAL
It takes eight bytes to store the letter ‘a, or indeed any other character.
Storing all the catalogued books in the world in all languages (plus a backup
copy) would fill about 480 million million bytes. That’s 480 followed by
12 zeros and would fit neatly on to about 20,000 DVDs. Stacking those
would produce a pile that’s about 24 meters high. A zettabyte is a trillion
times more than that. Storing 2016’s internet traffic on DVDs would re-
quire a stack that is 24 billion kilometers high. The sun is only 150 million
kilometers away, so the stack would reach from the earth to the sun and
back 80 times.
And the numbers are climbing rapidly. Cisco estimates that the amount
of information crossing the internet will double every couple of years up
to 2021. In addition to individual connections getting faster, the number of
connections has risen rapidly worldwide. In its early days, the number of
internet users exploded—rising at triple-digit growth rates. That calmed
down to the ten to twenty percent range from about 2000, where it has
stayed ever since. Now there are over 4 billion users. The coverage is close
to complete in North America and Europe. In Asia and Africa, however,
there is plenty of room for growth as less than half the world’s popula-
tion is online. For the world as a whole, internet connectivity is at about
55 percent. At the current growth rate of about 10 percent per year, over a
billion more people will be online by the time the US election rolls around
in 2020. By the 2024 election, almost every human will be online.
The combination of fast data processing and fast transmission has
produced some absolutely enormous digital networks, like Facebook
with its two billion users. There is a very good reason for this—it’s called
Metcalf’s law.
Metcalf’s Law
Robert Metcalf—the third and least colorful of the digital lawmakers—
observed that being connected to a network gets more valuable as the net-
work grows, even as the cost of joining falls. This not only helps explain
why
digital
networks grow
so fast, it
also explains the winner-take-all
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The Digitech Impulse Driving Globots 97
outcomes we see with online competition among networks. The law is re-
ally just common sense.
It is pretty obvious that networks are more useful, and useful more
often, when they link-up more people, more computers, and more in-
formation. But the simple trend—more links means more useful—is not
where the insight lies. Metcalfe’s law states the value of a network grows
faster than the number of people connected to it. And not just a little bit
faster, it grows twice as fast.
When the number of network users is, say, 100,000, the number of
possible new connections created by adding one more user is 100,000.
When there are 200,000 users, adding one more creates 200,000 new
connections. In other words, the incremental number of new connections
does not rise in a straight line. The size of each increment grows with
each new increment, so growth feeds on growth and soon can become
transformative.
The outcome is sometimes called “tipping-point economics”. When the
size of a thing gets past its tipping point, it can snowball into something
very big, very fast. WhatsApp is a good example. People started joining
in droves since people started sending lots of messages and the larger
audience, in turn, spurred more people to send more messages. In the
16 months leading up to July 2017, an extra half billion people started using
WhatsApp. The snowball effect also has a social element to it. People often
don't do something because other people don't do it. But when others start
doing it, many join in.
The essential point is that networks get more valuable much faster than
they get big. This has a few important implications for the age of globotics.
The first is that it helps explain why the economy in cyberspace seems
to act differently than the economy in real space. It helps explain why
companies like Facebook, WhatsApp and Twitter can get so valuable so
fast. Facebook, to take the classic example, was launched in 2004, but
was only opened to the public in September 2006 (initially it was only
for university students). Five years later it had 600 million users. In 2012,
it earned a billion dollars in profit. Today, it has over 2 billion users and
earns over $10 billion annually.
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98 THE GLOBOTICS UPHEAVAL
The second point is that Metcalf’s law helps explain the tendency of
the virtual economy to act as a winner-take-all contest. In the 2000s,
Facebook had a few competitors, like MySpace, but everyone wanted to
be on Facebook since everyone else was on Facebook; that was where you
could find your friends. Likewise, I can remember when Google was the
new search engine challenging incumbents like Yahoo. Victory was not all
assured but once Google started winning, it gained users that made it win
faster. Lycos, Altavista, Ask.com and the like all went by the wayside. Even
a search engine “born big,” like Microsoft’s Bing, has trouble challenging
the leader’s primacy due to Metcalf’s law.
The power of networks and the eruptive pace of raw computing and
transmission power are not the only thing driving the inhumanly fast
pace of digitech. There is something very different about innovation in
the digital world compared to the industrial world. The cluster of new
technologies that arose in the late 1900s during the Second Industrial
Revolution took decades to generate useful products and new processes.
The invention process was slow since inventing involved physical things.
The nature of digital innovation is quite different. It is radically faster
because the nature of the underlying components is so different. There is
even a name for this new type of innovation—digital, combinatoric in-
novation. That's what Hal Varian, the Chief Economist of Google, calls it,
but I think of it as Varian’s law. In some ways, Varian as a person is quite
different than his law.
Varian’s Law
Hal Varian is a tall, laid-back man who looks a decade younger than his
70 years. His law is all about chaotic innovation, but there is nothing
chaotic about him—unless you count his mischievous sense of humor.
When I spoke with him at the ECB Forum on Central Banking in Sintra,
Portugal, in the summer of 2017, he seemed to be gently poking fun at
the central bankers assembled. His dried-orange-peel colored tie (surely
made
of California's finest polyester) was emblazoned with $, £, €, and ¥
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The Digitech Impulse Driving Globots 99
symbols imposed on line charts representing stock markets booms and
busts. Maybe this was a Silicon Valley salute to the ECB’s formal dress
code, or maybe he was just planning to use it as an ice-breaker with Mario
Draghi and Ben Bernanke.
Varian’s law explains why things are changing so fast these days in the
digital world. “Every now and then a technology, or set of technologies,
comes along that offers a rich set of components that can be combined
and recombined to create new products,” explained Varian. “The arrival
of these components then sets off a technology boom as innovators work
through the possibilities.”
The big difference between today and the 19th and 20th century inno-
vation booms is the nature of the products and the components. Today
the components are things like open-source software, protocols, and
Application Programming Interfaces (APIs). Strange as it may seem, these
components are free to copy.
Even in the competitive world of machine learning, the leaders are
publishing their key research findings in academic, open-access journals.
Large training datasets are routinely posted for free downloading.
Companies like Google have made their most powerful computers free
to use for some online users. IBM has made its cutting-edge quantum
computer available for free in order to create a community of experts who
know how to get quantum computers to do useful things.
What might seem strange about this widespread practice is that
the digital products made of these free components are often insanely
valuable.
Varian’s law is thus: digital components are free while digital products
are highly valuable. Innovation explodes as people try to get rich by
working through the nearly infinite combinations of components in
search of valuable digital products.
In their breakthrough book, The Second Machine Age, Erik Brynjolfsson
and Andy McAfee point out the implications. A big difference between
digital technology and traditional technology is that new products
and components can be reproduced costlessly, instantly, and perfectly.
Imagine how much faster the Industrial Revolution would have spread
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100
THE
GLOBOTICS
UPHEAVAL
if Newcomen'’s steam engine could have been reproduced costlessly, in-
stantly, and perfectly.
Self-driving cars are an example of Varian’s law. They are one of the
sure-fire, high-tech wonders of the future. Yet they use no breakthrough
technology. They are a recombination of existing technologies like GPS,
Wi-Fi, advanced sensors, anti-lock brakes, automatic transmission,
traction and stability control, adaptive cruise control, lane control, and
mapping software—all integrated by tons of processing power, and an AI-
powered white-collared robot. Yet, despite being a mash-up of off-the-
shelf tech, self-driving cars will create a $7 trillion market. This is not an
isolated example. Many of today’s most innovative products, apps and sys-
tems, including Uber, Airbnb, and Upwork.com are mostly mash-ups of
existing digital components.
The four digitech laws have made things that were unthinkable into
things that are universal. They have opened doors to technologies that
many thought could only come true in science fiction movies. But will
this continue?
WILL THE DIGITECH IMPULSE CONTINUE?
The key to Moore's law up till now has been to cram more electronics on
a single computer chip. Because things can only get so small, the end of
Moore's law is a logical inevitability. Indeed, some think we have already
reached the limit. Peter Bright of Ars Technica, for example, wrote in a
November 2016 article, “Moore's law has died at the age of 51 after an ex-
tended illness.”* Intel chief executive Brian Krzanich has a different view
(as you might expect from the executive running the company Gordon
Moore founded).
In May 2017, Krzanich announced that the death of Moore's law had
been postponed. “I’ve been in this industry for 34 years,” said Krzanich,
“and I've heard the death of Moore's law more times than anything else in
4. Peter Bright, “Moore's Law Really Is Dead This Time,” ArsTechnica.com, November 2, 2016.
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The Digitech Impulse Driving Globots 101
my career. And I’m here today to really show you and tell you that Moore’s
law is alive and well and flourishing. I believe Moore’s law will be alive well
beyond my career.”
The transistors in today’s microprocessors are about 14 nanometers wide.
To give you an idea of how small that is, bacteria are between 10,000 and
100,000 nanometers, and the average virus is 100 nanometers. Individual
atoms are on the order of a tenth of a nanometer. When Krzanich told
everyone to call off the funeral for Moore’s law, he was announcing a chip
that would have transistors that are 10 nanometers wide.
Obviously, you can divide 10 nanometers in half quite a few times be-
fore you reach the size of an atom, but at that scale the world becomes
strange in the quantum physics sense of the word. In the 2015 Technology
Roadmap for Semiconductors report, the main author, Paolo Gargini,
writes, “even with super-aggressive efforts, we'll get to the 2-3-nanometre
limit, where features are just 10 atoms across.’ At that scale, electron be-
havior is governed by quantum uncertainties that would make transistors
hopelessly unreliable. Gargini guesses that this limit will be reached in
the 2020s.
Physical limits, however, need not stop computers from getting faster,
cheaper, and smaller.
The “More Moore” and “More Than Moore” Ways Forward
To date, the industry has pursued what Gargini calls the “more Moore”
route, that is, increasing the density of components on a single semi-
conductor. But there are more ways to boost computer power than the
“more Moore’ route. Gargini points out that engineers are coming up with
techniques such as going from 2D chips to 3D chips.
Another way forward is what Gargini calls “more than Moore” ap-
proach, which is to make chips that are optimized for specific tasks rather
5. Daniel Robinson, “Moore's Law Is Running Out—But Don't Panic,” Computer Weekly.com,
November 19, 2017.
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102 THE GLOBOTICS UPHEAVAL
than jack-of-all-trade computing. By analogy, the more-Moore route is
like making an athlete ever stronger, so she could win medals in every
strength sport. The new approach is to train some athletes for the shot
put and others for the discus. The Nvidia chip for machine learning is a
good example of the more-than-Moore way forward, since it is specifically
designed for machine learning.
The ultimate solution to physical limits is quantum computing, which
draws on the weird and wonderful properties of quantum physics where
one thing can be many things at the same time. This, which some think
will get out of the labs and into the workplace in the 2020s, promises a
quantum leap in computing power. Quantum computing, however, is a
long way from having commercial applications—noting, of course, that “a
long way” in the world of digital technology is ten years.
There are other ways to get around the physics that put a limit on the
shoehorning of more transistors into a single chip. A common one is
to substitute transmission for local processing muscle. This is the trick
iPhones do with the digital assistant Siri. On many iPhones, Siri only
works when the phone is connected to the internet. Your voice data is
compressed, whizzed over to Apple's supercomputers in the cloud, and the
answer is whizzed back to your iPhone for Siri to deliver in her smooth
voice. And all that in seconds, or microseconds.
These various ways forward seem likely to keep digitech advancing at a
breakneck pace for years to come.
One of the most important things that the four laws have made possible
is a very curious technology that carries the seemingly self-contradicting
label of “machine learning” We can see just how strange machine learning
is by looking at how people interact with the things it has enabled.
MACHINE LEARNING—COMPUTING’S SECOND
CONTINENTAL DIVIDE
Amanda
Barnes has
a
new colleague
named
Poppy. This pair helps insur-
ance brokers
at
Lloyds of
London comply with financial regulations that
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The Digitech Impulse Driving Globots 103
were established after the 2008 financial crisis. New insurance policies
have to be listed with a central registry, and this means creating and
validating a so-called London premium advice note, or LPAN. It’s almost
routine—call it “knowledge assembly line” work.®
The insurance broker sends an email with information on the new
policy. Then someone has to open it, extract the relevant information, val-
idate it, and match it with additional data. The LPAN is then filled out, and
the whole package is uploaded to the Insurers’ Market Repository.
Barnes can get through five hundred LPANs in a few days. Poppy does
it in a few hours. Poppy is part of the new digital workforce where the “dig-
ital” refers to the worker not the work. She is a white-collar robot where
the “white collar” refers to the attire of the workers she is replacing not
the clothing that the robot is wearing. Poppy is an example of a new form
of artificial intelligence called robotic process automation (RPA) which
draws on the new capacities created by machine learning.
Barnes views Poppy as a co-worker despite the fact that “she” is really
just a piece of software. Indeed, it was Barnes who gave the software a
name. Perhaps this naming stems from the fact that the software does ex-
actly what Barnes used to do, and in exactly the same way. Or maybe it
is because the RPA seems vulnerable—Poppy cannot handle the tricky
cases. Those she has to hand off to Barnes.
This sort of personification is pretty common when it comes to soft-
ware robots. Ann Manning, a worker at the business processing company
Xchanging, for example, trained an RPA and then called it Henry. “He is
programmed with 400 decisions, all from my brain, so he is part of my
brain and I’ve given him a bit of human character,’ she explained.’ When
a Texas Mercedes dealership implemented a virtual assistant to respond
to car queries and set up appointments, the human sales representatives
called it Tiffany, and customers loved “her.” Joseph Davis, internet director
6. See Leslie Willcocks, Mary Lacity, and Andrew Craig, “Robotic Process Automation at
Xchanging,’ Outsourcing Unit Working Research Paper Series 15/03, London School of
Economics and Political Science, June 2015.
7. Willcocks, Lacity, and Craig, “Robotic Process Automation at Xchanging””
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104
THE
GLOBOTICS
UPHEAVAL
at the dealership, claimed, with a touch of Texan bravado: “We've had one
client show up with roses for her, and a couple others have tried to ask
her out.”®
There are important hints here. People don’t give nicknames to their
laptops, smartphones, or Excel programs. The practice of naming software
robots is a message from the frontlines informing us that this automation
is really something new. And the frontline workers are right. Computers
can now “think” in ways they never could before.
Computers Shift from Obedience to Cognition
Machines recently crossed a second “continental divide.” The first, which
came in the 1970s, was from things to thoughts, as we saw. The second
is from conscious thought processes to unconscious thought processes.
Think of it as the reversal of Moravec'’s paradox.
Al-pioneer Hans Moravec wrote (in the late stone ages of AI, 1988 to
be specific): “It is comparatively easy to make computers exhibit adult
level performance on intelligence tests or playing checkers, and difficult
or impossible to give them the skills of a one-year-old when it comes to
perception and mobility” That was the paradox; computers were good at
what humans found hard, and bad at what humans found easy. This di-
vision reflected a feature of human thinking that has long been known to
specialists.
Psychologists tell us that humans have two very distinct ways of
thinking—conscious, careful, logical, verbal thought, on one hand, and
unconscious, quick, instinctive, nonverbal thought, on the other. When
you mentally calculate a 15 percent tip, you are using the logical way of
thinking; instinct has nothing to do with it. When you catch your balance
after stumbling, you are using the instinctive way of thinking; logic has
nothing to do with it.
8. Quoted in Jesse Scardina, “Conversica Cloud AI Software Tackles Sales Leads,” TechTarget.
com (blog), June 1, 2016.
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The Digitech Impulse Driving Globots 105
Being scientists, psychologists handed out less-than-poetic names for
these two ways of thinking: System 1 (intuitive or instinctive thinking),
and System 2 (analytic thinking). Social scientists have invented flashier
names. The psychologist Daniel Kahneman, who won the 2002 Nobel
Prize in Economics, called the two systems “thinking fast” and “thinking
slow” in his 2011 book Thinking Fast and Slow. I prefer the terminology of
New York University social psychologist Jon Haidt, who labels the slow-
thinking, rational part of our brain as “the rider” and the fast-thinking,
instinctive part as “the elephant.”
Haidt’s labels evoke the image of a small rider (who is an analytic, con-
scious thinker of the System 2 type) sitting atop a giant elephant (who
is an instinctive, unconscious thinker of the System 1). Two aspects of
this labeling are insightful (in a System 2 sort of way). First, the elephant
does most of our thinking, even if we are unaware of it; the elephant
does the heavy lifting when it comes to cognition. Second, although the
rider sits atop the elephant and is, in principle, in control, the reality
of who controls whom is less clear than it seems. It is very hard for the
rider to control the elephant—as anyone who has vowed to lose weight
can attest.
But what has this got to do with digital technology and RPA like Poppy?
The deep source of Moravec’s paradox was the nature of traditional com-
puter programming. Traditional programming mimicked the way the
rider thinks, not the way the elephant thinks.
Until a few years ago, we humans taught computers to do things with
computer programs.’ These programs explained, step by logical step, what
the computer should do in every possible situation it might encounter. But
this approach meant that before we could teach computers to think, we
had to understand how we think, step-by-step.
Moravec’s paradox arose since, as another early hero of AI, Marvin
Minsky, put it, “we're least aware of what our minds do best.” We under-
stand how our rider thinks—how we, for example, do arithmetic, algebra,
9. Machine learning has been around for decades, but a lack of computer power and data lim-
ited the effectiveness of the algorithms it produced in the past.
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106 THE GLOBOTICS UPHEAVAL
and
archery.
We
haven't
a
clue
as
to
how
our
elephant
thinks—how
we,
for
example,
recognize
a
cat or
keep
our
balance
when
running
over
hill
and
dale.
A
form
of
AI
called
“machine
learning”
solved
the
paradox
by
changing
the
way computers
are
programmed.
With machine learning, humans help the computer (the “machine”
part) estimate a very large statistical model that the computer then uses
to guess the solution to a particular problem (the “learning” part). Thanks
to mind-blowing advances in computing power and access to hallucina-
tory amounts of data, white-collar robots trained by machine learning
routinely achieve human-level performance on specific guessing tasks,
like recognizing speech. With machine-learning-trained algorithms,
computers started to think, to cognate. It was no longer a case of computers
just following explicit instructions. They now can make educated guesses
in ways that are giving them the ability to undertake some forms of human
thinking. And that’s why machine learning is affecting the world of work
in such radically new ways.
This new form of computer cognition is changing realities. It is creating
new forms of automation that will replace millions of humans whose
jobs were—until the twenty-first century—sheltered by the fact that
computers couldn't handle elephant/think-fast/System 1 tasks. Now they
can. Machine learning is really a revolution that everyone needs to under-
stand. It has made headlines when it comes to game-playing, so that’s a
good place to start.
Games and Beyond
The ancient board game ‘Go’ is way more complex than chess. After two
moves, a chess player has 400 possible next moves. After two moves in
Go, a player has 130,000 possible moves—and it just gets more complex.
There are more possible positions on a Go board than there are atoms in
the universe. The game is so complex that the best human players instinc-
tively “sense” what to do. They cannot, as in chess, puzzle through their
strategy in a logical fashion.
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The Digitech Impulse Driving Globots 107
This complexity is also why computers using rider/think-slow/System-
2 “thinking” couldn’t match human-level performance in Go even though
they beat the best humans at chess decades ago. That changed in May 2017.
That's when a computer program, called AlphaGo Master, used machine
learning techniques to beat the world’s best Go player.'° The how is as
amazing as the what.
AlphaGo Master, owned by the leading AI company DeepMind,
learned the ropes by studying 30 million board positions from 160,000
actual games. This is a bit intimidating. There are only about 26 million
minutes in a human working life, so AlphaGo Master started with more
than a lifetime of experience. But then things got even more daunting for
human players hoping to compete with this technology.
To learn from experience, AlphaGo Master played more games against
itself in six months than a human could play in six decades. As Ke Jie, the
world’s best player put it after he lost to the algorithm: “Last year, it was
still quite human-like when it played. But this year, it became like a god of
Go.’ But that’s not the end of the amazing part.
In a classic example of AlI’s inhuman speed, the owner of AlphaGo
Master developed a new version of AlphaGo that skipped the “learning
from human games” part and just let it learn from playing itself from
scratch. All it started with were the rules. Since computing power had
increased so much since AlphaGo Master was “trained,” the results were
astounding. In just 40 days of playing itself, the new version, AlphaGo
Zero, beat the world’s best Go player, which, at the time was AlphaGo
Master. The victory came just six months after AlphaGo Master's as-
tounding victory over the best human player.
But machine learning is not just fun and games. Computer scientist are
pushing beyond headline-grabbing game playing to job-grabbing auto-
mation. Before machines crossed the second continental divide with ma-
chine learning, computers were not very good at office work. They couldn't
read handwriting, recognize people, write, speak, or understand speech.
Now they can—and their office skills are getting better fast.
10. Elizabeth Gibney, “Self-Taught AI Is Best Yet at Strategy Game Go,” Nature, October 18, 2017.
-- 119 of 312 --
108
THE
GLOBOTICS
UPHEAVAL
One
example
provides
an
excellent
way
to
understand
what
machine
learning
is,
how
it
works,
and
how
it
is
limited.
The
example
is
the
way
Siri
“learns”
a
new
language,
in
this
case
the
Shanghai
dialect
of
Chinese,
called
Shanghainese."
While
one of
the
key
ingredients
is
massive
com-
puter power, this example starts with a great deal of human effort.
How Siri Learned Shanghainese
Apple computer scientists got Shanghainese speakers to read out sample
words and paragraphs. This created a database where particular sounds
(speech) are linked to particular words (text). This is called the “training
data set.”
Computers can't hear in the human sense; they can deal only with
inputs that have been digitized—that is, turned into strings of zeros and
ones. That’s why the sound and the text had to be “digitized.” The recorded
sound waves are translated into strings of zeros and ones, as are the words
they correspond to in the training data set. This yields a computer-readable
data set in which one pattern of zeros and ones (speech) is known to cor-
respond to another pattern of zeros and ones (text). This is where machine
learning steps in.
The chore is to identify which features of the digitalized speech data
are most useful when making an educated guess as to the corresponding
word. To tackle this chore, the computer scientists set up a “blank slate”
statistical model. It is a blank slate in the sense that every feature of the
speech data is allowed to be, in principle, an important feature in the
guessing process. What they are looking for is how to weight each aspect
of the speech data when trying to find the word it is associated with.
The revolutionary thing about machine learning is that the scientists
don't fill in the blanks. They don’t write down the weights in the statistical
model. Instead, they write a set of step-by-step instructions for how the
ll. See the fascinating description of the process by Benjamin Moyo, “Apple Speech Team Head
Explains How Siri Learns a New Language,’ 9to5Mac (blog), March 9, 2017.
-- 120 of 312 --
The Digitech Impulse Driving Globots 109
computer should fill in the blanks itself. The human-written instructions
tell the machine how to learn about which features of the sound data are
the important ones. Putting it differently, the scientists “teach” the com-
puter how to “learn” what the best weights are by studying the pairings in
the training data set.
These human-written instructions tell the computer to be bold at first—
to just make wild guesses about the weights. Think of this as a rough first
pass. The computer then gives itself a pop quiz to test the accuracy of the
rough-first-pass guesses. After grading its own pop quiz, the computer
jiggles the weights to see if it can improve its score on the next pop quiz. By
playing around with the weights, going back and forth between the weights
and pop quizzes, the computer eventually arrives at what it considers to be
a really good set of weights. That is to say, it identifies the features of the
speech data that are useful in predicting the corresponding words.
The scientists then make the statistical model take an exam. They feed it
a fresh set of spoken words and ask it to predict the written words that they
correspond to. This is called the “testing data set.’ Usually, the model—
which is also called an “algorithm’—is not good enough to be released
“into the wild,’ so the computer scientists do some sophisticated trial and
error of their own by manually tweaking the computer program that is
used to choose the weights. After what can be a long sequence of iterations
like this, and after the statistical model has achieved a sufficiently high
degree of accuracy, the new language model graduates to the next level.
Apple didn't immediately use this new algorithm for translation. It used
it to generate even more data. The new language algorithm was released as
a new option on Apple's iOS and macOS dictation feature (the thing that
fires up when you touch the microphone icon that is next to the spacebar
on your iPhone keyboard). As native Shanghainese speakers used the fea-
ture, Apple recorded speech samples. It then had humans map these into
text to create a new training data set of paired sounds and text. The com-
puter was then sent back into the classroom for a few more thousand or a
few more million rounds of weight-jiggling and pop-quizzing. This back
and forth continued until Apple was satisfied with the statistical model's
performance.
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110
THE
GLOBOTICS
UPHEAVAL
This
is
what
lets Siri
“understand”
a
new
language.
Learning
to
“speak”
isa
lot
less
clever.
Human
actors
record
lots
of
words and speech sequences
in
Shanghainese
for
Siri
to
play
back
to
humans
in
reply
to
various queries
and
requests.
AI has been around for decades—the term was coined in 1956. And
even machine learning is old hat, so the question is: Why now? Why did
machine learning get so good so fast?
Why Machine Learning Now?
The easy answer lies in just two words—computing power—or maybe
four words: much more computing power. It’s Moore's law in operation.
Training AI systems to recognize photos or understand spoken lan-
guage at human levels requires astounding amounts of computer horse-
power. To get technical, the weight-jiggling part of machine learning
involves a mathematical operation called “matrix inversion.” Doing this
for large systems involves an unbelievably large number of calculations.
For an algorithm that is looking at, say, hundreds of thousands of pixels,
a single inversion involves millions of billions of calculations.’* That, in
turn, is only feasible with processing power that used to be unthinkable
for anything but the fastest supercomputers. Moore’s law removed that
limitation. Computer speeds that were out of reach in 2014 became run-
of-the-mill in 2016.
The other reason this is happening now is that it is possible to collect,
store, and transmit big data sets.
Fast computing and big data are linked for a very simple reason. If
computer capacity is machine learning’s jet engine, data is the jet fuel.
While Moore's law cranked up the engine power, Gilder’s law kept the
fuel pumping. The size of the data sets being used is something that was
thinkable but not doable just a few years ago. Big data today can get
gigantic.
12. The computational complexity of inverting an n by n matrix is on the order ofn cubed.
-- 122 of 312 --
The Digitech Impulse Driving Globots ll
The website Flickr, for example, posts 100 million videos and images
that can be used for training image recognition algorithms. To think
about how big that is, note that it takes about seventeen minutes to
count to a thousand by ones. Taking a break now and again, you could
count up to three thousand in an hour. Doing that forty hours a week,
fifty weeks a year would get you up to six million in a calendar year.
Youd need another sixteen years or so to get up to a hundred million—
and by then, Flickr probably would have doubled their dataset size
several times.
But with all this amazing computer power and all these big data sets,
why don't we see machine learning deployed more widely? One problem is
that once AI gets good enough, we stop thinking of it as AI. For example,
Optical Character Recognition, which lets you scan a document and turn
it into a Word file is AI, but most people just think of it as a standard fea-
ture. In other words, we already are surrounded by AI, but we don’t know
it. A second problem is a skill shortage.
RPA systems like Poppy or Henry can be trained very easily by people
with only minimal training in the training. But getting high-end AI sys-
tems to work is a very different proposition. It requires people with ad-
vanced education and lots of experience. As it turns out, there just aren't
enough AI scientists to turn the possibilities into a real-world revolution.
By some estimates, only ten thousand people worldwide have what it takes
to build complex AI systems like Amelia, Siri, or Cortana. Google, how-
ever, has a solution.
Google has developed a set of tools that reduces the need for high-
skilled human input into machine learning. Released in January 2018, it
is called AutoML, short for “automated machine learning.” This is really
the stuff of Sci-Fi. AutoML is a machine-learning program that is learning
how to design machine-learning algorithms on its own. It is like a robot
building other robots, or at least a robot helping humans build robots.
The goal, according to Google, is to allow hundreds of thousands of
programmers who are good but not geniuses to develop new machine-
learning applications. Today, many companies in many service sectors
have vast data sets, but they can’t exploit them without AI systems trained
-- 123 of 312 --
112
THE
GLOBOTICS
UPHEAVAL
with machine-learning techniques. AutoML will accelerate service-sector
automation by alleviating this constraint.
While machine learning allows computers to complete many human-
like mental tasks, the outcome is far from human-like thinking. There is a
lot of confusion on this point due in part to the fact that machine learning
is called “artificial intelligence”—a phrase that seems designed to confuse.
Al as “Almost Intelligent”
Names can cause confusion. “Artificial lintelligence” is a prime example.
Everyone is absolutely certain they know what “intelligence” means and
what “artificial” means. Put the two words together and we get confusion
and misunderstanding rolled into an ominous sense that can border on
fear. Or maybe we get scoffing and laughter. “Artificial Intelligence” is not
a phrase that rings the same bells for everyone.
Some of us think of goofy science fiction characters like C3PO in Star
Wars or the robot maid Rosie-the-maid in the 1960s TV show The Jetsons.
Others think of terrifying characters like the unstoppable, silver-liquid T-
1000 in The Terminator movie, the psychopathic computer “Hal” in the
movie 2001: A Space Odyssey, or the computer manipulating humans in
The Matrix.
The easy definition of artificial intelligence is a computer program that
can “think” and thus has some form of intelligence. But what then is intel-
ligence? Psychologists define intelligence as: “A very general mental capa-
bility that, among other things, involves the ability to reason, plan, solve
problems, think abstractly, comprehend complex ideas, learn quickly and
learn from experience.’” Today’s AI is not intelligent in this sense.
Machine learning does only the last two items in the psychologists’
list: learn quickly and learn from experience. Even the revolutionary
machine learning applications we see today—like Siri and self-driving
13.
Linda Gottfredson, “Mainstream
Science on Intelligence:
An
Editorial with 52 Signatories,
History, and Bibliography,” Intelligence 24, no. 1 (1997).
-- 124 of 312 --
The Digitech Impulse Driving Globots 113
cars—are just computer programs that recognize patterns in data and
then act, or make suggestions based on the patterns they find. The pattern
recognition is astonishing, often superhuman in specific areas. But pat-
tern recognition is not “intelligence” as the word is generally used when
speaking about intelligent animals like humans, chimpanzees, or dolphins.
AI should really stand for “almost intelligent,” not artificial intelligence.
Digital technology is an amazing thing to behold. To some it is fasci-
nating. To others it is frightening. But one thing that should be obvious to
ali is that it will change our economies, our lives, and our communities.
FROM TECHNICAL IMPULSE TO ECONOMIC
TRANSFORMATION
As we have seen, digital technology has launched a new four-step progres-
sion: transformation, upheaval, backlash, and resolution. The first step—
economic transformation—is already underway and is driven by the
familiar dynamic-duo of economic change: automation and globalization.
The Globotics Transformation differs from the earlier ones in two im-
portant ways. The first is size. Digitech’s impact will be felt most heavily
in the service sector. Since most people work in the service sector, the
impact on societies will be much greater than the Service Transformation,
which mostly disrupted the manufacturing sector. Even at the height
of manufacturing’s importance, less than a third of workers had jobs in
this sector, so the social impacts, while traumatic, were limited to a rel-
atively small share of workers. This time, the impact will be much more
broadly felt.
The second big difference is the timing. Unlike the transformation we
experienced in the nineteenth and twentieth centuries, both members of
the dynamic duo—automation and globalization—are swinging into ac-
tion at the same time. That is what puts the “globotics” in this book's title.
We need to stop asking whether the economic impact is due mostly to
globalization or mostly to automation. Globalization and robotics are now
Siamese twins—driven by the same technology and at the same pace.
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114 THE GLOBOTICS UPHEAVAL
In the past two transformations, the technological impulses launched
new forms of automation long before they launched new forms of glob-
alization. To emphasize the fact that digitech fired the starting gun for
white-collar globalization and white-collar automation at the same time,
we look at globalization first.
-- 126 of 312 --
Telemigration and the Globotics
Transformation
Mike Scanlin is a restless soul. With three careers behind him (software
engineering, investment banking, and venture capital), he decided to
move to Las Vegas and follow his passion. This, oddly enough, is “covered
options’—a fiddly investment strategy that involves selling stock options
on stocks that one owns.
Actually, covered options are only passion number two for Scanlin. “My
passion and #1 hobby is travel and hiking,” he related, but “I was never off-
line for more than about 36 hours (yes, you can get a cell signal from Base
Camp Everest; helps if you're on a ridge and not in a valley).”!
To get his start-up to the point where the pinnacle of Machu Picchu,
the bottom of the Grand Canyon, and the Zion Narrows River hike were
possible workplaces, he hired talented professionals based abroad. He
spent $37,000 on help from IT engineers and web designers that he fig-
ures would have cost him $500,000 if he had hired in America. Now, he
just can’t imagine a time when he won't use online foreign freelancers to
get projects done.
1. Quoted in Camila Souza, “41 Entrepreneurs Share Their Unusual Hobbies,’ Tech.co (blog),
May 21, 2015; also see TJ McCue, “3 Freelance Economy Success Stories,’ Forbes.com.
-- 127 of 312 --
116
THE
GLOBOTICS
UPHEAVAL
Such
practices
have
not yet attracted
much
attention
from
the
wider
public,
but
they should
have
and probably
soon
wiil.
They
really
are
a
big
deal.
The
choices
made
by
people
like
Scanlin
are
bringing
American
and
European
office
workers
into
direct
wage
competition
with
talented,
for-
eign
workers
willing
to
work
for
little
money.
Of course, the internet is a two-way street and wage competition isnt
always won by the cheapest. That’s why international freelancing is also
creating new opportunities for some advanced-economy workers. Firms
often hire more expensive, more experienced workers when they need
something done right. This is why service companies from high-wage
nations have long dominated world markets in sectors like finance, ac-
counting, engineering, telecommunications, and logistics. Their competi-
tive advantage is based on excellence, not low wages.
But whichever side of the street you are on, this is really something
different. Before today’s digital wonders, the only way Scanlin could have
hired foreign programmers was if they had immigrated to the US. In that
case, they surely would have demanded wages and benefits in line with US
standards.
INTERNATIONAL WAGE COMPETITION FROM
TELEMIGRANTS
What these foreign online workers are doing—in a virtual sense—is
migrating temporarily into Scanlin’s company and working at wages that
make sense in their home countries. And those wages are often very low.
Salaries in the US and Europe are typically a dozen times what they are in
developing nations.
Figure 5.1 shows that an accountant in China earns about one-twentieth
of the salary of a US accountant. The Chinese accountant would be un-
able to do all, or even most, of a US accountant’s job, but at twenty times
cheaper, there are some tasks the Chinese accountant could take over from
high-priced US accountants. With help provided by the Chinese assistants
to US accountants, US firms could get through the work stack with fewer
-- 128 of 312 --
Telemigration and
the
Globotics
Transformation
117
5,000 UK |
US Poland
eeBese
Professional
Pane
Computer
Accountant Engineer
programmer nurse
3,370 4,141 AMO 3,168
3,867 3,476 4,225 2,782
® Poland 617 892
165 252
Figure 5.1 How Much Cheaper Are Foreign Workers? Net Monthly Income, in 2005 US
Dollars.
source: Author's elaboration of ILO online data: Net Monthly Income (constant 2005
US dollars). .
locals. For example, instead of employing ten US accountants, a company
could get the job done at a much lower cost with seven local accountants
and seven remote assistants. And it might end up doing a better job. By
paying a bit more than the average Chinese salary, a US firm could get
the cream of the crop among Chinese accountants—the most clever and
diligent ones. This would mean that the ground work would be done by
top-notch foreign workers instead of second-rate locals.
The cost savings are similar for computer programmers, engineers, and
nurses. In each case, complete replacement would be impossible, but some
substitution of low-cost foreign workers for high-cost domestic workers
would obviously save money.
It worked for me. In April 2018, I hired a copyeditor sitting in Bangkok
to go over blog posts for the policy portal that I run in London (VoxEU.
org). She has a masters degree in International Relations from Columbia
University and a very sharp eye for errors made by my authors—many of
whom are non-native speakers. At $25 per hour, she is about 35% cheaper
than the European copyeditors I use. But affordable service workers are
not only accessible to companies.
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118
THE
GLOBOTICS
UPHEAVAL
You
yourself
can
hire
a
remote
personal
assistant
for
little
money.
For
example,
one
site,
avirtual.co.uk,
lists
Leigh
McLaren-Brierley
as
an
on-
line
personal
assistant.
Based
in
Cape
Town,
South
Africa,
she
is
a
na-
tive
English
speaker
with
experience
as
a
business
manager
at
Thompsons
Travel
and
a
special
interest
in
human
resources,
recruitment,
and
travel
planning.
The
peppy
quote
next
to
her
get-to-know-you
video
says: “I
love
what
I
do because
I believe
that
I
make
a
real
difference
to
my
client's
pro-
ductivity
and
life”
Alternatively, there
is
Monique
Mancilla,
who
has
a
BA
from
the University
of Santa
Barbara and experience
in
bookkeeping
and
social
media;
she
speaks English
and Spanish
fluently.
At
avirtual.
co.uk,
270
pounds
sterling
is
the basic
rate
for
fifteen
hours
of
assistance
per
month.
While there is little systematic data on the rates charged by freelancers
around the world, some survey evidenced exists. One was done by a new
freelance matchmaking site: freelancing.ph. The site was set up to help
Filipinos establish careers online. As their marketing material says, “We
believe that with the right mindset Filipinos can unleash their world-class
potential.” To help promote telemigration, the site conducted a survey of
how much their freelancers earned. Remembering that these shockingly
low rates are meant to attract Filipinos to the site, the survey results are
very revealing. Workers in the job category “digital marketing strategists”
earned between $6 and $8 an hour, general virtual assistants got between
$3 and $8, content editors and financial managers came in at about $6
to $15.7
Although that sounds like little money in the US or Europe ($10 an hour
translates into an annual income of $20,000), it is above average in most
of these countries. In the Philippines, for example, the national average
income is $9,400. The World Bank did a study of international freelancing
where they found that full-time online workers in Kenya, Nigeria, and
India make more than their peers who have traditional jobs.
In this sense, telemigration, or international telecommuting is win-win
for the companies and the freelancers. My website, VoxEU.org is saving
2. See “2016 Pinoy Freelancer Salary Guide,’ on freelancing.ph.
-- 130 of 312 --
Telemigration and the Globotics Transformation 119
money, and my Bangkok-based copyeditor is earning more than she
would locally. The only ones who may be less-than-happy about this ar-
rangement are the European copyeditors who are getting less work.
Low wages are not the only advantage of foreign freelancers—they also
offer access to a much deeper pool of talent. Moreover the emergence of
new matchmaking platforms is making it easy to find, hire, manage, pay,
and fire telemigrants. That’s what the CEO of ThePatchery.com found out.
ONLINE MATCHMAKING PLATFORMS
Amber Gunn Thomas had a brainwave. She loved sewing clothes for
her kids and thought, why not make a business out of it? Why not let
people design clothes for their own kids? To set up the website for her
new business (ThePatchery.com), she hired a local web design company in
Minnesota. They burned through her development budget before the job
was really done, so she turned to foreign online workers. But how did she
find foreign workers while sitting in Minnesota?
The answer is that she used an online matchingmaking platform. These
web-based matchmaking platforms are very much like eBay, but for serv-
ices rather than goods. eBay helps people and companies buy and sell
goods online. These freelancing sites help people and companies buy and
sell services online.
After interviewing a few freelancers online, Gunn Thomas hired a
Belarusian agency, ikantam. “It changed the course of our business,”
she said. The work was done faster than the local agency, and iKantam
brought a level of expertise that Thomas had not seen with the local web
development company.
Hiring remote foreign workers is not just for small companies like
ThePatchery.com. Big companies are embracing it too. American Express,
for example, is turning to foreign freelancers for many jobs. “Having a
remote workforce allows us to cast a wider net, reaching prospective
employees who may not live within commuting distance of one of our
brick-and-mortar customer care locations,’ is how Victor Ingalls, vice
-- 131 of 312 --
120 THE GLOBOTICS UPHEAVAL
president
of
world
service
at
American
Express, explains
it.
He
also
explains
that
having
people
in
different
time zones helps
the
company
deal
with
customer
demands
during
off-hours.
It
is
also
helpful
that
remote
workers
are
willing,
often
eager,
to
work
part
time
or
on
nontraditional
schedules.’
Many other corporate giants post help-wanted ads on freelance sites. On
Flexjobs.com, you can find listings for telecommuting posts in engineering
and architecture from Dell and Deloitte, or remote project-management
jobs with Xerox, UnitedHealth Group, and Oracle; communications jobs
with CBS Radio; and travel and hospitality jobs with Hilton. The list goes
on and on.
Foreign freelancers also offer extreme flexibility. Thanks to the
freelancing platforms, they are easy to find, hire, manage, and fire—a fea-
ture which is a big draw for employers.
Finding, Hiring, and Managing Foreign Workers
The world’s largest online site for matching workers and projects is
called Upwork.com—that’s where I hired my copyeditor. I wrote up a de-
scription of the work I wanted done and the qualifications of the free-
lancer I wanted to hire. This went up on the site as a “job posting” that
freelancers could respond to it with “proposals.” What I got was a dozen
or so proposals, including some from freelancers that were suggested by
Upwork’s matchmaker bot. |
After reading the proposals (short cover letters) and checking out their
online profiles (which included the wage they were asking), I interviewed
two of them online for about 15 minutes each. After hiring my preferred
candidate, I started posting work via Upwork’s file sharing service, and
communicating with the copyeditor on the site (the site sends me an email
when there is a new message, or file posted). To reassure me that the hours
3.
“Another
10
Companies Winning
at
Remote Work,’ CloudPeeps
(blog),
May
17,
2016.
-- 132 of 312 --
Telemigration and the Globotics Transformation 121
billed by the freelancers are real, Upwork takes occasional screenshots of
the freelancer’s screen while she is claiming to be working for me.
The freelancer knows she'll get paid since Upwork automatically charges
the credit card I posted. I can object to the billing if something goes wrong
or the work is substandard, but so far so good. We both have an interest
in making it work since it’s win-win. If something did go wrong, the work
dried up, or I decided to switch to another freelancer, firing a freelancer is
simplicity itself. You click on a a button labelled “End Contract”.
Iam mostly definitely not the only one doing this. In 2017, Upwork had
fourteen million users from over 100 nations. It processed more than one
billion dollars in freelancer earnings. And Upwork has plenty of compe-
tition. There are dozens of start-up competitors like TaskRabbit, Fiverr,
Craigslist, Guru, Mechanical Turk, PeoplePerHour, and Freelancer.com.
This “space,” as they say in the online world, has attracted the attention
of the professional network giant LinkedIn. It has 450 million business
professionals registered and it is using that base to move into freelance
matchmaking with its “ProFinder” services. And then there is the Chinese
entrant.
As you might expect given how digital the Chinese economy has be-
come, online freelancing is booming in China. Zhubajie (zbj.com) is the
largest platform. It started in 2006 and now has more than sixteen million
freelancers registered. More than six million businesses have used its net-
work. The company is also expanding internationally. Its English-language
portal, Witmart.com, caters to customers globally.
The CEO Zhu Mingyue explains this new form of globalization will
be more sudden than traditional globalization: “Compared with online
goods trade, our services trade has no constraints in terms of logistics and
customs. It is very promising.” The company has already set up offices in
Houston in the US and Toronto in Canada. “We are based in China and
mainly serve the Chinese clients, but we aim at the global market.”*
4, He Huifeng, “Zhubajie Charges toward Unicorn Status, and Flotation,’ South China Morning
Post, July 1, 2016.
-- 133 of 312 --
122
THE
GLOBOTICS
UPHEAVAL
I
think
it
is
very
likely that
other
emerging
markets
will
set
up
their
own
matchmaking
platforms
to
help
their
citizens
join the
world
of
interna-
tional
freelancing.
It
would
be
an
excellent
way
for
them
to
create
jobs
for
their
rapidly
expanding
workforces.
In a sense, these web platforms are affecting telemigration in the same
way that railroads, containers ships, and air cargo affected trade in goods.
By radically lowering the cost of moving goods internationally, better trans-
portation technology allowed companies to exploit international goods-
price differences. The result was booming trade in goods. By radically
lowering the cost of hiring foreign service workers, freelance platforms
are allowing companies to exploit international wage differences. The re-
sult will surely be an explosion in telemigration.
Who Are These Foreign Freelancers?
Given the unconventional nature of this work, official statistics tend to be
absent or misleading. To fill in some of the blanks, Oxford professor Vili
Lehdonvirta has setup an innovative project to track online labour—the
iLabour Project.° He finds that almost a quarter of online freelancers are
working from India, and another quarter are based in Bangladesh and
Pakistan. The other big emerging-market supplier is the Philippines, but
fully an eighth are from the UK and the US.
Another glimpse into the world of freelancers comes from a large-scale
survey that focused on freelancers from low-wage nations (done by the
online payments company Payoneer.com). They queried twenty-three
thousand freelancers worldwide. About a quarter of respondents were in
Latin America and Asia, twenty percent in Central and Eastern Europe,
and about fifteen percent in both the Mideast and Africa.°
5. “The iLabour Project, Investigating the Construction of Labour Markets, Institutions and
Movements on the Internet’, ilabour.oii.ox.ac.uk. Also see “Digital Labor Markets and Global
Talent Flows” by John Horton, William R. Kerr, and Christopher Stanton, NBER Working
Paper 23398, April 2017.
6. Melisa Sukman, The Payoneer Freelancer Income Survey 2015.
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Telemigration and the Globotics Transformation 123
The vast majority of freelancers surveyed are in their twenties and
thirties. A bit more than half had university educations. The companies
paying for their services were about half in North America and Europe
(split equally), about fifteen percent in both Latin America and Asia, and
seven percent in Australia and New Zealand.
Looking at the list of countries where telemigrants are coming from
makes it clear that language is a big issue in digitally-enabled globalization
of service and professional jobs. This makes perfect sense. Services are
personal in a way that goods are not. It makes no difference, for example,
that you cannot talk with the person who helped you by assembling your
iPhone. It makes a huge difference if you cannot talk with the person who
is helping you with your travel arrangements.
The fact that most freelancing jobs require “good enough” English has
greatly restricted the pool of potential telemigrants. Digital technology,
however, is relaxing that restriction thanks to an amazing application of
Al called “machine translation.” Instant translation used to be the stuff of
science fiction. Today it is a reality and available for free on smartphones,
tablets, and laptops. It is a long way from perfect, but progress since 2017
has been absolutely amazing—as a French tourist in Iceland found out
in 2017.
MACHINE TRANSLATION AND THE TALENT TSUNAMI
In August 2017, an Icelandic landowner caught a French tourist fishing il-
legally on his land and called the police. Once the tourist worked out that
the police were on their way, he seemed to lose his mastery of English.
But that didn't slow the course of justice. Not in today’s world. The officer
interrogated him with Google Translate and gave him a big fine as a sou-
venir of his fishing expedition.
In the same month, a UK court used Google Translate because someone
forgot to arrange for a human translator for the Mandarin-speaking de-
fendant. The defendant was happy to proceed without a human translator
since Google Translate is now so accurate. In June 2017, the US Army paid
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124 THE GLOBOTICS UPHEAVAL
Raytheon
four
million
dollars
for
a
machine
translation
package
that
lets
soldiers
converse
with
Iraqi
Arabic
and
Pashto speakers
as
well
as
read
foreign-language
documents
and
digital
media
on
their
smartphones
and
laptops.
Machine translation used to be a joke. A famous example, related by
Google’s director of research Peter Norvig, was what old-school machine
translators did with the phrase, “the spirit is willing but the flesh is weak.”
Translated into Russian and then back to English, it turned into “the
vodka is good but the meat is rotten.” Even as recently as 2015, it was
little more than a party trick, or a very rough first draft. But no longer.
Now it is rivaling average human translation for popular language pairs.
According to Google, which uses humans to score machine translations
on a scale from zero (complete nonsense) to six (perfect), the Al-trained
algorithm “Google Translate” got a grade of 3.6 in 2015—far worse than
the average human translator, who gets scores around 5.1. In 2016, Google
Translate hits numbers like 5.5 And the capabilities are advancing in leaps
and bounds.
As is true of almost everything globots do, machine translation is not as
good as expert humans, but it is a whole lot cheaper and a whole lot more
convenient. Expert human translators, in particular, are quick to heap
scorn on the talents of machine translation.
The Atlantic Monthly, for instance, published an article in 2018 by
Douglas Hofstadter doing just this.’ Hofsadter is a very sophisticated ob-
server with very high standards when it comes to machine translation.
With a father who won the 1961 Nobel Prize in Physics, a PhD in physics to
his name and now a post as a professor of cognitive science, he is someone
who knows what he is talking about. As he puts it: “The practical utility of
7. Stuart Russell and Peter Norvig (2003). Artificial Intelligence: AModern Approach (Englewood
Cliffs, NJ: Prentice Hall, 2003).
8. Yonghui Wu et al., “Google's Neural Machine Translation System: Bridging the Gap between
Human and Machine Translation,’ Technical Report, 2016.
9.
Douglas Hofstadter, “The Shallowness of
Google
Translate,” The Atlantic
Monthly, January
30, 2018.
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Telemigration and the Globotics Transformation 125
Google Translate and similar technologies is undeniable, and probably it’s
a good thing overall, but there is still something deeply lacking in the ap-
proach, which is conveyed by a single word: understanding.” But then he
goes on to reveal a deep abhorrence of machine translation.
Writing about the day when AI gets so good that human translators
become mere quality checkers, he states that this would “cause a soul-
shattering upheaval in my mental life. . . . the idea frightens and revolts
me. To my mind, translation is an incredibly subtle art that draws con-
stantly on one’s many years of experience in life, and on one’s creative
imagination.” Translation may be a subtle art to Hofstadter, but to most
businesses struggling to do business internationally, translation is just a
tool. Good-enough translations are, well, usually good enough.
Another skeptical professional translator made a similar point in The
Independent newspaper in 2018. The author, Andy Martin, is a lecturer at
Cambridge University. He teaches students how to translate French literary
texts even though this is basically impossible. “It’s like paying someone to
teach tight-rope walking who assumes you are just naturally going to get
blown off in a high wind or slip and fall into a void of pure nonsense,’ he
writes. While he is willing to concede that machine translation is func-
tional, he denies it could ever replace real humans completely: “Google is
often adequate . . . but only in the way of a particularly uninspired appren-
tice translator.’ Real translation is not a matter of big data and algorithms;
it’s a subject for art: “There is, at the core of the translation process, a mys-
tery, an almost mystic transcendence. There is no direct equivalence of
one language to another.”
What this suggests is that the high-end translation is likely to stay in
the hands of humans, but in the meantime international business will
be transformed when these uninspired apprentice translators massively
lower, but don't eliminate, language barriers.
Instant, free machine translation is not something that is lurking in
computer laboratories. Free apps like Google Translate and iTranslate
10. Andy Martin, “Google Translate Will Never Outsmart the Human Mind,” The Independent,
February 22. 2018.
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THE
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Voice
are
now
quite
good
across the
major language
pairs.
Other
smart-
phone
apps include
SayHi
and
WayGo. And
machine
translation
is
widely
used.
Google,
for
example,
does
a
billion
translations
a
day
for
online
users.
Try it out. Machine translation works on any smartphone. Just open
up a foreign language website and apply Google Translate to the text. You
can even use the iTranslate app to instantly translate a foreign language in
real time. You fire up the app on your smartphone and point your phone's
camera at a page of, say, French, and you see the English translation on
your phone's screen. Instant and free.
YouTube has instant machine translation for many foreign-language
YouTube videos. You just go to the settings “gear,” click on captions, and
choose “auto-caption.” Instant, free spoken translation is also possible
with the add-on option Skype Translator. This will allow you to under-
stand foreign-language speakers you are Skyping with. It is not perfect,
but being able to Skype freely with someone who doesn't speak your lan-
guage is nothing short of marvelous.
Microsoft and Amazon have entered the race as well. Microsoft is using
its digital assistant, Cortana, to allow users to speak in any of twenty lan-
guages and have the results appear as text in up to sixty different languages.
Its email app, Outlook, added an instant translation add-in in 2018. At the
end of 2017, Amazon introduced its contender—Amazon Translate—via
Amazon Web Services.
Unbuilding the Tower of Babel
The fact that machine translation is entering everyday life is a big change.
As anyone who has traveled or done business internationally knows, lan-
guage is a huge barrier to just about everything. There is even an Old
Testament story that says language-linked divisiveness was divinely
inspired.
The passage, from the Book of Genesis, discusses a building that
humans were constructing to reach the heavens: “The Lord said, ‘If as
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Telemigration and the Globotics Transformation 127
one people speaking the same language they have begun to do this, then
nothing they plan to do will be impossible for them. Come, let us go down
and confuse their language so they will not understand each other?” The
structure came to be known as the Tower of Babel, where “babel” means
a confused noise made by a number of voices. Not to put too fine an edge
on it, machine translation is unbuilding the Tower of Babel. This, in turn,
is accelerating the pace at which American and European office workers
are coming into direct competition with talented, low-cost workers sitting
abroad.
Of the 7.2 billion humans, about 400 million speak English as their first
language. Adding in a generous estimate of non-native English speakers
brings the number up to about a billion English speakers. Although there
is some online freelancing in other major languages, English dominates
the market to date, so only a billion people are potential participants in the
new online freelancing movement.
With machine translation being so good, and getting better so fast, the
billion who speak English will soon find themselves in much more direct
competition with the other six billion who don't. Think about that. Then
think about it again.
Machine translation means that all this foreign talent soon will speak
English or other rich-nation languages like French, German, Japanese,
or Spanish—not perfectly, but well enough to telemigrate for some jobs.
The result will be a tsunami of global talent. All around the world, special
people will find themselves suddenly less special.
Focus on China for example. Since about 2001, China has produced
more university graduates than the US. The number now is over 8 million
graduates per year. Only 8 percent of these Chinese graduates are unem-
ployed, according to Katherine Stapleton, a researcher at the University
of Oxford, but most are underemployed. They find work, but it is often
part time or involves low-paid jobs for which a degree is not really neces-
sary. Six months after graduating, a quarter of Chinese university degree
holders earn less than the average Chinese internal migrant worker. The
high living costs in China’s big cities have, according to Stapleton, “forced
millions of graduates into ‘ant tribes’ of urban workers living in squalid
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128
THE
GLOBOTICS
UPHEAVAL
conditions—often
in
basements—working
long hours
in
low-paid
jobs."
Ant
tribes
sounds
harsh,
but
that
is
the
literal
translation
of
the
term used
in
China.
Just imagine the increase in competition that will happen now that
these “ant tribes” can speak good-enough English (via machine transla-
tion) and sell their brain power over the internet to the US, Europe, Japan,
and other rich nations.
But why is this only happening now? The deep answer is Moore's law
and Gilder’s law have shifted into their eruptive growth phases when it
comes to machine translation.
Wuy Now? THE DEEP LEARNING TAKEOVER
For a decade, hundreds of Google engineers made incremental progress
on translation using the traditional, hands-on approach. In February 2016,
Google’s AI maharishi, Jeff Dean, turned the Google Translate team on to
Google's homegrown machine-learning technique called Deep Learning.
The job required huge amounts of computer muscle, but Google had
that thanks to Moore's law. The missing link was the data. That changed in
2016 when the United Nations (UN) posted online a data set with nearly
800,000 documents that had been manually translated into the six official
UN languages: Arabic, English, Spanish, French, Russian, and Chinese.
It is worth reflecting for a moment on how difficult it would have been
to create, store, and upload that much data just a few years ago. It wasn’t so
long ago that downloading a feature-length movie was a task that strained
most peoples internet connections. It was Gilder’s law that changed that
reality, and today it is allowing the waterfall of language data to continue
flowing.
For example, the EU Joint Research Center posted a dataset with
human-translated sentences in twenty-two languages (it has over a bil-
lion words). Not to be outdone, the EU Parliament released a dataset
with 1.3 billion paragraphs that had been translated into twenty-three
11. Katherine Stapleton, “Inside the World’s Largest Higher Education Boom,” TheConversation.
com, April 10, 2017.
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Telemigration and the Globotics Transformation 129
EU languages. Another massive database, uploaded by the Canadian
Parliament, has millions of paired, human-translated sentences from the
parliamentarian debates.
With data and the computer power to process it, Google translations
improved more in a month than they had in the previous four years.”
A couple weeks later, all projects using the old approach were halted. By
fall 2016—just six months after the change—Google Translate switched
fully to the new system. But they didn’t tell anyone. They wanted someone
else to tell the world about this revolution.
In November 2016, a Tokyo University professor of human-computer
interaction, Jun Rekimoto, noticed Japanese to English translation had
suddenly improved by an almost immeasurable amount. He sounded
the alarm on his blog and Google then explained the changes at a press
conference.
Almost as important are the rapid advances in communication
technologies; these are making it seem almost as if foreign freelancers
are sitting side-by-side with us even when they are in a different country.
As with machine translation, this is no longer something only seen in
Star Trek episodes, or the Hitchhikers Guide to the Galaxy. What I like
to call “Advanced Communications Technology For Acting Remotely”
(ACTFAR) is a reality today.
COMMUNICATION TECHNOLOGY FOR MASS
TELEMIGRATION
“You sit down at the tabie with your tablet and put on a pair of light-
weight glasses. Suddenly the room comes to life. To your left, you see your
colleague Jessica, who's joining from New York. To the right, the com-
pany CEO, Beth, whos currently in Atlanta. Across the table from you
is Hassan, who’s joining from his home office in London . . . . they're so
12. Gideon Lewis-Kraus, “The Great A.I. Awakening, New York Times Magazine, December
4, 2016.
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THE
GLOBOTICS
UPHEAVAL
lifelike
it
still
startles
you.” This
is
the future vision
of
Stephane
Kasriel,
the
Frenchman who
runs
Upwork.com.”
As
it
turns
out,
the
kid-stuff
technologies
that
have
been revolutionary
in
the
video-gaming
world
are
about
to
have
revolutionary
impact
on the
world
of
telecommuting.
The
two
key
technologies
are
augmented
reality
(AR)
and
virtual reality
(VR).
Many
companies,
both
start-ups
and
giants
like
IBM,
are
in
the
process of
using
AR
and
VR
to
improve
remote
collab-
oration. They are redefining what it means to work side by side.
Augmented Reality
The big selling point of AR is that it allows an expert sitting somewhere
else to “augment” the reality you are looking at through a video screen on
your phone, tablet, or laptop. They can explain what you need to do almost
as if they were standing by your side. Here's how it works.
Your screen and the expert’s screen show exactly the same thing—
generally the scene you are looking at. The expert can then “augment”
your reality—that is, the image on your screen—by placing computer
graphics on it. These graphics appear as if they are really in the scene
you are videoing with your phone or tablet. This makes communication
much easier. Instead of talking you through it, they show you with arrows,
circles, and the like. Instead of trying to describe which bolt you should
loosen, button you should push, or sentence you should focus on, they
show you. There is no need to “paint a word picture” of what needs to be
done; the expert can paint a real picture. This clearly has many real-world
applications, but it first got popular as a game.
You probably have already heard about AR although not under that
name. You probably have heard of it as Pokémon Go. This video game
became wildly and almost instantly popular when it launched in July
2016. It broke five records in the Guinness Book of World Records. It was
13. Stephane Kasriel, “This Is What Your Future Virtual-Reality Office Will Be Like?
FastCompany.com, July 19, 2016.
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Telemigration and the Globotics Transformation 131
downloaded 130 million times in its first month. The game, which runs on
smartphones or tablets, overlays a fantasied version of your neighborhood
on your screen. Not a fantasy neighborhood, your real neighborhood, be
it Trafalgar Square, the Empire State Building, the Eiffel Tower, or Tokyo
Station. The game uses GPS to know where you are.
When you get close to certain places, it “augments” the reality you see
on your phone's video screen. For example, with your naked eyes, you
see only a park bench in Central Park. But on your screen, you see a 3D,
animated cartoon character jumping around on the bench. Your mission,
should you choose to accept it, is to capture the Pokémon with a Pokéball.
If that doesn’t make sense, ask one of the hundreds of millions who have
played the game.
The AR that is being used for work is much less sophisticated than
Pokémon Go. Instead of a computer program sending 3D cartoon images
onto a smartphone or tablet screen, companies are using AR to provide
expert advice to workers in the field when, for example, field workers have
to repair a piece of equipment they've never seen before. This is a new
form of two-way communication that makes workers feel like they are
working side by side even when they are far apart.
This is not science fiction and the technology isn’t even very fancy. Most
of today’s applications use smartphone or tablet screens, but there are also
specially made headsets that allow hands-free communication." It is also
being used for group meetings.
These new forms of communication make videoconferencing and
video Skype look positively Neanderthal. They are going a long way to-
ward taking the remote out of remote work. To date, most of the uses have
been in situations where it is almost impossible to have workers side by
side. And most applications have involved domestic remote work. For ex-
ample, Dutch police are using AR to help first responders deal better with
crime scenes they walk into as part of their job.
14. One that stands out—but is not really mainstream yet—is Microsoft's HoloLens. This is ba-
sically a laptop that you wear on your face like a pair of goggles, so you can see the real world
with digital images overlaid.
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THE
GLOBOTICS
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DUTCH POLICE AND GAZA STRIP SURGERY
Firefighters,
and
paramedics
are
often
the
first
ones
to
arrive
at
a
crime
scene.
Usually they
have
more important
things
on
their
mind
than
preserving
evidence.
Even
if
they
did
have
the time,
they
are
unlikely
to
have
the
training
needed
to
document
crucial
evidence,
procure
samples,
or
check
whether
perpetrators
are
still
at
the location.
These
experts
need
help
from
other
experts,
but
it
is
impossible
to
send
crime-scene
experts
along
with every
ambulance.
To get around this limitation, Dutch police are using AR. The first
responder, say a paramedic, wears a camera and a smartphone that
establishes two-way communication with a crime scene investigator
located elsewhere. The investigator can point out objects that the para-
medic should avoid touching as they may be critical to the subsequent
investigation. This is not done by describing the object; it is done by elec-
tronically placing a circle over the object on the screen of the paramedic’s
smartphone.
The circle then instantly appears on the paramedic’s screen and through
the magic of image processing, the circle stays fixed on the indicated ob-
ject even as the paramedic moves around or pans away from the object
and then pans back to it. It is easy to see how this provides a reasonable
substitute to working side by side, even when the two people are far apart.
This is a game changer since it makes the two-way communication surer
and faster.
As with all these new communication technologies, the result is not as
good as having the expert physically standing next to the worker in the
field. But getting expert advice is a whole lot cheaper and faster with AR.
From the perspective of the expert, AR opens up many more opportunities
for selling his or her particular expertise. With AR, an expert mechanic,
for example, could provide advice to many different repairers without ever
traveling.
Surgery is another area where AR is already being used. One example
is the application Proximie which allows a surgeon in one place to help a
surgeon in another place. The remote surgeon guides the operating sur-
geon with screen markings
that point out things like
tendons, arteries,
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Telemigration and the Globotics Transformation 133
nerves, or where to make the incision. Proximie, which has been in use
since 2016, has been used by doctors in Beirut to assist surgeons operating
in the Gaza Strip. And remote surgical assistance via AR is not only for
war zones. The headwear known as Google Glass (which looks like a pair
of glasses) has been used in cardiac procedures in ways that allow an ex-
pert in a specific procedure to provide real-time advice to the operating
surgeon.
The other main new form of communication, virtual reality (VR), is
a far more immersive experience—it completely hijacks your visual and
audio channels filling them with a computer-generated reality. It can be a
bit disorienting since you have no direct connection with where you are
actually sitting.
Experimental Communication Technologies
There has been a lot of hype about VR. And it may be one more case of a
technology that is being overhyped. But before dismissing it, it is worth
watching some of the demos on YouTube and imagining how this tech-
nology would make it easier to work with faraway people. Or better yet,
try out a VR headset yourself.
To date, the images are quite grainy, but the body language that comes
through has amazing effects on how you perceive people. I tried a VR
workplace system at an IHS Markit event in London in May 2017. It was
a virtual trading platform (a workstation for people trading financial
securities). The scientist who was demonstrating it talked me through
the features while I was wearing the headset and when he was done he
said: “Do you want to come out now?” And when I took the headset off,
I had the very distinct impression of leaving one room and entering an-
other. In this case, there was no one else in the virtual room with me, but
it doesn't take a lot of imagination to see that I could have been having a
virtual meeting with other people wearing similar headsets.
There are other forms of ACTFAR in testing stages. Many seem
to be drawn directly from episodes of Star Trek. The next step in
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THE
GLOBOTICS
UPHEAVAL
almost-being-there
communication
is
“holographic
telepresence.” This
projects
real-time,
3D
images
of
people
(along with audio)
in
a
way
that
makes
it
seem
as
if
the
remote person
is
right
next
to
you. This
is
the
stuff
of science
fiction,
but
it
is
not
unimaginable.
In 2017, the French presidential candidate, Jean-Luc Melenchon,
campaigned in Lyons and Marseille at the same time using a holographic
projection. In 2014, the prime minister of India, Narendra Modi, also used
holographic presence to be at far more campaign rallies than he could
have done in person.
Microsoft’s Holoportation—and other similar products by Cisco and
Google—aim to mainstream this in coming years. Holoportation—a con-
scious play on the teleportation of Star Trek fame—is a form of virtual
reality that makes people seem as if they are in the same room even when
they are physically in distant places. Specifically, it projects a hologram
video image of a person Who is in one room into another room. The
people in the two rooms can interact with anyone who is in either room
almost as if they were actually there.
The technology uses lots of cameras and high-powered processing
to transform videos of people into realistic 3D models in real time. The
system then transmits the models to the headsets of people in another
room (it works best if the two rooms are perfect copies of each other). In
early 2016, the system was enormously bulky but by the end of the year,
Microsoft shrunk the gear down far enough to get into a minivan and
reduced the bandwidth requirements by 97 percent, so it could work on
standard, high-quality Wi-Fi networks.
The YouTube videos demonstrating Holoportation are remarkable, to
say the least. If this Holoportation ever becomes mainstream, it would
radically transform the meaning of telecommunication. It would make it
much easier to interact with people across the world. Or, to put it differ-
ently, your company could hire foreign professionals willing to work for
small money, or you could export your expertise across the world without
leaving your desk.
A different technical approach projects a standard hologram into a re-
mote room.
ARHT
Media, for example, has
a
service that projects speakers
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Telemigration and the Globotics Transformation 135
virtually via what they call “HumaGrams’—which are like telegrams for
humans. The technology, in use since 2015, allows speakers to be virtually
present in front of an audience far away.
AR and VR are especially helpful in situations where two or more
workers have to interact with something physical. But a great deal of work
in offices depends upon regular meetings. As it turns out, digitech has
created a marvelous substitute to actually being physically in the same
room as other workers—it is called a telepresence robot. One company
that is using it today is the online media site, Wired.com.
JELEPRESENCE ROBOTS
Emily Dreyfus writes for the San Francisco company Wired.com but lives
in Boston. She used to participate remotely in staff meetings and bilaterals
with her editor in the usual twentieth-century way—by phone, messages,
and video conferences. But this wasn’t good enough for the spontaneous,
creativity-enhancing brainstorming sessions that Wired was hoping for.
Being a northern Californian sort of company, they decided to throw
some digital technology at the problem. The tech took the form of a “tel-
epresence robot” made by Double Robotics. The movements of the tele-
presence robot, which you can think of as Skype on wheels, are controlled
by the writer in Boston, so the robot (in San Francisco) can wander
around the office, attend meetings, hold one-on-one meetings, and so
on. Picture the robot as a normal sized iPad on a stick with the stick at-
tached to a Segway. It has a forward-looking camera, a microphone, and
speakers. Dreyfus, whose face fills the iPad screen, can drive it around the
San Francisco office at strolling speed.
At first, the whole thing seemed strange to Dreyfus—as new
technologies usually do. But she soon fell in love with it. She even gave the
robot a name, “EmBot.” Dreyfus found that other writers and her editor
responded much better to her when she was “in” EmBot than they did
when she was on the phone. During staff meetings, she felt connected to
the others in a way that was impossible before. She would turn to “face”
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THE
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UPHEAVAL
whoever
was speaking.
“The
crazy
thing about
being
a
human
3,000
miles
away
from
your
telepresence robot
is
that
the
divide instantly dissolves
when
you
activate.
As
soon
as
I
call
into
EmBot,
I
am
her,
and
she
is
me.
My
head
is
her
iPad.
When
she
fell,
I
felt
disoriented
in
Boston.
When
a
piece of her
came
off in
the
impact,
I
felt
broken.””
And the feeling was reciprocal. The robot gave her a physicality that the
other workers instinctively treated as a real person who was really there.
Or almost. There was that case of inappropriate robot touching.
On one of the Embot’s first days at work, an office joker moved be-
hind her screen while she was chatting, picked up the robot, and shook
it. This “inappropriate robot touching” made Dreyfus feel violated, pow-
erless. There are now rules at Wired: no touching robots without the
telecommuter’s permission. The rules, however, only apply when EmBot
is activated. If Dreyfus’s face is not “on,” it is considered no more alive than
a broomstick. Dreyfus intentionally goes offline if someone has to carry
the broomstick somewhere, like the charging station.
The deep reason EmBot is so effective has to do with evolutionary
psychology.
The Mind Bugs behind Telepresence Robots
Things that move have meaning—or at least that is our lizard brain’s first
instinct according to social psychologists. This was powerfully illustrated
by one of the most famous experiments in psychology. People watched a
one-minute film of three shapes—one large and one small triangle and a
circle—that moved in and around a big rectangle that opened and closed.
These shapes did not look anything like people.'° The researchers, Fritz
Heider and Mary-Ann Simmel, then asked people to describe what they
had seen.
15. See Emily Dreyfuss, “My Life As A Robot; Wired.com, September 8, 2015.
16. F.
Heider and M. Simmel, “An Experimental Study of
Apparent Behavior” American Journal
of Psychology
57, no.
2 (1944): 243.
-- 148 of 312 --
Telemigration and the Globotics Transformation 137
Without any prompting, most participants assumed that the geometric
shapes represented humans, and they made sense of the movement by
projecting human motives onto the colored shapes. Try it yourself; it is
easy to find the Heider-Simmel video online. See if you interprete the clip
as a love story of the type you might expect in one of those old movie
Westerns. Many of the participants in the experiment interpreted the
circle as a woman who was in love with the little triangle, taking the big
triangle to be a larger man who tries to steal her love.
Social psychologists call this very human reaction “attribution.” People
attribute motives and meaning to physical movement of any object—
especially when the thing is physically present. It is why some people
name their car, but few name their iPhone even though they sit in their
car and talk to their phone.
Believe it or not, the Heider-Simmel experiment tells us something
about why telepresence robots are catching on fast. Many hospitals and
some companies use telepresence robots already, and their use is growing
rapidly since the impact on team interactions is palpable. The sense of
being face-to-face is much stronger when the face moves, so to speak.
In particular, doctors find that their words carry more authority with
patients when they are talking via a telepresence robot instead of normal
video Skype, or over the phone.
While telepresence robots are useful for many interactions, a static form
of telepresence technology is transforming the ease of holding meetings
over long distances.
Fixed Telepresence Systems
Telepresence systems—a static version of EmBot, if you will—are already
widely used by big banks, consultancies, law firms, and governments. The
high-end systems are still expensive. Telepresence rooms can run into the
hundreds of thousands of dollars. But as the digital laws advance and con-
struction moves into mass production, telepresence will get much cheaper
and more mobile. It will accelerate the trend toward telemigration.
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138
THE
GLOBOTICS
UPHEAVAL
Think
of
standard
telepresence
as
extremely
good
Skype—but
so
much
better
that
it
becomes
a
new
experience.
Telepresence
makes
it
almost
seem
like
people
are
in
the
same
place even
when
they
are
not.
I
used
it
in
spring
2017
to
present
my
book,
The Great
Convergence,
to
the
Norwegian
sovereign wealth
fund,
Norges
Bank
Investment
Management
(NBIM).
I was in London with a couple of analysts and connected via tele-
presence with another group of NBIM economists located in New York
City and with yet a third group in Oslo. At first it seemed like nothing
more than Skype with a really good screen. But that soon changed.
I could see that the remote participants were reacting to what I was
saying and to my hand and facial gestures just as if they were in the
same room. And they, I assume, had the same impression. The sense
of personal connection jumped up a level. It was almost as if we were
all in a single room.
The key is how telepresence plays on our brains’ social “hardwiring.’
Everyones brain is a like a high-powered computer when it comes to so-
cial interactions. Deciding whether to believe and trust others was a key
evolutionary skill. As Steve McNelley and Jeff Machtig—founders of an
edgy telepresence start up, DVE—put it, humans “have mastered the gath-
ering and processing of nonverbal communication cues. It is second na-
ture to us, and it is foundational to who we are and how we see others. It
is an essential part of our humanity.” Thanks to life-size images on the
screen, excellent image resolution, and superior sound quality, telepres-
ence transmits much more of this nonverbal communication than does,
say, Skype or Facetime.
Telecommunication is only one element of the technology that is
used to knit together remote teams. Recent advances in so-called col-
laborative platforms are also making it much easier for workers to
telemigrate.
17.
See Steve
McNelley and
Jeff
Machtig, “What
is
Telepresence?; undated
article
on
DVETelepresence.com;
visited June
25, 2018.
-- 150 of 312 --
Telemigration and the Globotics Transformation 139
How Collaborative Software Facilitates Remote Work
Email is the granddaddy of all collaborative software. It—and the ability
to share editable files (documents, spreadsheet, presentations, photos,
videos, and the like)—changed the world and made it radically easier to
work with faraway people. While email is fantastic (and irreplaceable since
everyone uses it), it is deeply flawed as a means of coordinating teams. Its
basic design choices were made when Bill Clinton and John Major were
in power. Some of these choices are not optimal for today’s world of work.
Just ask anyone under twenty-five what they think of email, and you'll get
my point.
The new collaborative platforms that firms are embracing—things like
Business Skype, Slack, Trello, Basecamp, and more—are not perfect, but
they reflect fresh, thorough, and highly intelligent thinking on how best to
organize communication among team members. These new collaborative
platforms are designed to facilitate all manner of team communication—
everything from text chats, emails, and discussion groups to phone calls,
Facebook posts, and multiperson video calls with screen sharing. Slack is
one of the most popular and fastest growing platforms, but it has plenty
of rivals including Facebook’s Workplace, Microsoft Yammer, Google
Hangouts, Microsoft's Teams, and a number of start-ups like HipChat,
Podi, Igloo, GitHub, and Box.
Also related is another set of new organizational tools that are not so
new: project management software. Some of these have been around for
years, but many (Wrike, Microsoft Projects, Basecamp, Workfront, etc.)
are now designed to work with geographically dispersed teams. There are
also tools, like Mural, that assist remote collaborative design efforts and
brainstorming. The tools in this “space” are developing rapidly, but they
have already radically lowered the difficulty of weaving remote workers
into projects.
When it comes to bringing foreign competition directly into American
and European offices, all this new technology is important. But at least as
important is that fact that we and our companies are rearranging things
to make telecommuting easier. To date, most of this telecommuting takes
-- 151 of 312 --
140
THE
GLOBOTICS
UPHEAVAL
place
domestically
but
it
doesn't take
a
lot
of
imagination
to see
that
do-
mestic
telecommuting
can
easily
become
international
telecommuting.
Domestic
remote
work
is
the thin
edge
of
wedge
that
is
opening
the
service sector to telemigration. And it is astounding how many jobs are
already being done remotely.
DOMESTIC REMOTE WORK PAVING THE ROAD
FOR TELEMIGRANTS
David Kittle is an industrial designer who feels strongly about his creations.
Products should be functional and aesthetically interesting—an approach
that has helped him develop winning designs for just about everything
from rugged electric lanterns and plastic playground equipment to motor-
cycle cup holders and roller-coaster seats. “It’s pretty cool when someone
hands you a dream and you are able to hand it back over to them in real
life. There is a lot of joy in that,’ he notes.
Amazingly, David does all this from home. You can hire him on-
line for $150 an hour.'* David is most definitely not alone. Using remote
workers to get jobs done makes sense financially and personally for people
like Kittle and the US companies that hire him. But the trend has unin-
tended consequences for all domestic service-sector workers. It is the first
step towards direct international competition among freelancers—and
freelancing is a trend that is big and growing fast.
Government statistics tend to misclassify remote workers, so surveys are
the best way to measure the trends. A recent Gallup poll asked questions
about all types of remote work—not just the full-time freelancing that
Kittle is doing. It found that 43 percent of US workers telecommuted
sometime during 2016—four times more than in 1995—and they are doing
it more days per week. About a fifth of the telecommuters work remotely
18. Melanie Feltham, “Spotlight on David Kittle, Top Rated Freelance Product Designer;
Upwork (blog), July 19, 2017.
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Telemigration and the Globotics Transformation 141
full time. Under the Obama administration, almost one in three federal
employees worked from home at some point during 2016.
A 2016 survey by an organization that supports US freelancers estimated
that fifty-five million Americans—that’s 35 percent of total workforce—
were freelancing. That is a couple of million more than the estimate from
the 2014 version of the survey. As you might imagine, younger people are
more likely to be freelancing. In the eighteen- to twenty-four-year-old
group, almost half are freelancing at least part time or full time. Indeed,
many of the millennials (workers under 35) in the survey have never had a
traditional job; they have spent their entire working careers as freelancers.
Among baby boomers, it is rather less common.
Another factor that is accelerating the trend toward remote work is the
way US and European companies are reorganizing themselves to accom-
modate telecommuting workers.
The Dissolving Office
Traditional offices had all the workers and bosses in the same building.
Everyone showed up at the same time; coffee breaks and lunchtimes were
synchronized. This helped the bosses establish hierarchies, it helped teams
work together, and it helped colleagues to trust each other. The phrase “I
have to get to work” meant you were going somewhere, not just doing
something. Digital technology changed this.
Technology has allowed companies to adapt faster to changing
demands. But the ability to adapt quickly has, in turn, spurred the demand
for more rapid responses. Customers can switch suppliers and products
more quickly. The services in demand are shifting more rapidly. New
competitors are springing up in ways that were previously impossible.
This onslaught of competition has undermined the old static hierarchies,
fixed desks, and demands for physical presence, and fixed hours. Routine
processes are being replaced by “agile,” project-oriented corporate
structures with flatter management profiles and cross-department teams
(sometimes called a “matrix” structure).
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142
THE
GLOBOTICS
UPHEAVAL
To adapt
to
rapidly
changing
challenges
and
opportunities,
firms
are
moving
away
from
traditional
employer-employee
relationships.
Increasing
reliance
on
remote workers
(especially
those
who
are
not
tradi-
tional,
full-time
employees)
is
providing
today’s
service-sector
companies
with
essential
elements
of
flexibility.
“To keep pace with constant change in the digital era,’ noted the
Accenture Technology Vision 2017 report: “The future of work has al-
ready arrived, and digital leaders are fundamentally reinventing their
workforces. ... The resulting on-demand enterprise will be key to the rapid
innovation and organizational changes that companies need to transform
themselves into truly digital businesses.” There is a lot of business-school
jargon packed into those sentences, but you should latch on to the basic
point: steady jobs won't be so steady anymore.
If this were the cable entertainment industry, we would call this the
“pay-per-view model of work.’ Companies will browse online for the
workers they need and pay them per project—as the need arises. The
number of employees can grow fast to seize opportunities, but can also
shrink fast when exiting losing adventures. Remote work is a key element
of this vision. It also means shifting work organization to cloud-based
platforms that allow people to work anywhere anytime. Much of this is
already a reality.”
One really radical thinker—and one who was years ahead of the
curve—is Michael Malone. His 2009 book, The Future Arrived Yesterday,
projected a world where the “Protean Corporation” has only a small set of
core people on long-term contracts with all the rest done by outsourced
providers. The US company Snapchat is not far from this. It was worth
sixteen billion dollars in 2017 but had only 330 employees. To under-
stand just how different this is, consider the same figures for a traditional
19. The massive multinational, GE, is an example. It is moving away from location-based hi-
erarchical decision making to something that looks more like a start-up organization project-
by-project. GE even has a snappy double-meaning tag for it. It is called “FastWorks.” This, the
company claims, allowed them to build a diesel engine for ships that meets new environmental
regulations a couple of years ahead of their competition.
-- 154 of 312 --
Telemigration and the Globotics Transformation 143
corporation. General Motors is worth about fifty billion dollars and
employs 110,000 workers worldwide.
The buzzword phrase that Accenture has developed to describe this fu-
ture of employer-employee relationship is telling. They call it the “liquid
workforce.” For now, much of the “liquid labor” is hired domestically, but
there is plenty of liquid labor abroad eager to work for a fraction of US
and European wages. This sort of corporate reorganization, in short, is
opening another lane of the cyber highway that will bring American and
European service and professional workers into direct competition with
telemigrants.
All these things are creating snowball effects. As more workers work
remotely, companies adjust their work practices and team structures to
make this easier, and as it gets easier, more workers do it. This in turn has
stimulated digital innovations that facilitate remote work. The snowball
has created a hundred-billion-dollar business sector for the technology
and services that grease the wheels of remote work.
There is, in a sense, the equivalent of a “reverse industrial revolution”
going on in offices. In the first phase of industrialization, textile work
moved from cottages to large mills. Now office work is moving from large
offices to the twenty-first-century equivalent of cottages.
A key question is, which jobs will be displaced by this white-collar
globalization?
WHICH JOBS WILL BE DISPLACED BY TELEMIGRANTS?
The easy route to answering this question is to just look at all the jobs in
which people are working remotely today—usually from within the same
city, or at least the same country. Just look around you and see which types
of jobs lend themselves to remote work and you'll get an idea of where
competition from foreign freelancers is likely to hit soonest and hardest.
The harder route is to think about the tasks involved in each occupation
and then think about which of those could be done by a talented foreigner
sitting abroad.
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144
THE
GLOBOTICS
UPHEAVAL
“You
have
to
be
there”
is
a
key
part
of
the
job
description
for
occupations
like
childcare
workers,
farmers,
and
surveyors.
These
sorts
of jobs
cannot
be
done
by
workers abroad
since
the
very
nature of
the
job
requires
a
physical presence.
But
which
jobs
are
these?
Thanks
to
the
research of
Princeton
professor
Alan
Blinder,
we
can
be
more
specific.
Alan Blinder is an intellectual who cares. He is the epitome of a policy-
relevant economist using his specialized knowledge to make the world a
better place. The title of his 1988 book, Hard Heads, Soft Hearts: Tough-
Minded Economics for a Just Society, says it all. And he put both his hard
head and soft heart to work in the 1990s serving as vice chair of the US
central bank, and a member of President Clinton’s Council of Economic
Advisors.
In the 2000s, Blinder became passionately concerned by the possi-
bility that advancing information technology—what today we call digital
technology—could lead to the loss of US jobs due to offshoring. What he
had in mind is reverse telemigration. Instead of foreign workers working
virtually in our offices, he was concerned that “our” work would be sent
to foreign offices. And in many areas like call centers, and back-office pro-
cessing, that is exactly what happened.
As part of his effort to raise the alarm, he developed a ranking of how
“offshorable” each US occupations was. His ranking was based on two
criteria. If the job had to be done at a specific location in America, then
it could not be displaced by foreign competition. If the job could be done
remotely, Blinder assigned a numerical value to how easily the output of
the work could be transmitted with little or no deterioration of quality.
Using these criteria, he estimated that about half of all management,
business, and financial jobs could be dene from abroad. The share was
about 30 percent for many professional, and office and administrative
jobs. In terms of sectors of the economy with the most offshorable jobs,
Blinder lists professional, scientific, and technical sectors as having almost
60 percent of the jobs open to international wage competition. In finance,
insurance, and the media, half of the jobs are vulnerable. According to
popularizations of his study (which dropped his careful hedging), any-
thing that could be sent down a wire would eventually be offshored. And
-- 156 of 312 --
Telemigration and the Globotics Transformation 145
remember, that was in a different era of technology. It was before digitech
removed much of the “remote” from remote work.
Subsequent studies tweaked these estimates, but the new numbers re-
main in the range of one in three US jobs. That is a scary number. If even
half the workers holding these jobs today came into direct competition
with foreigners in a few years, there would surely be a mighty upheaval—
and a cry for shelter from the shocks.
White-collar globalization is an amazing thing. It will change our
lives. But it is only half of the dynamic duo that is driving the Globotics
Transformation. The other half is white-collar automation.
-- 157 of 312 --
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-- 158 of 312 --
6
Automation and the Globotics
Transtormation
James Yoon is a prosperous Californian. He has a good job working as
a lawyer specializing in patent disputes. There is lots of work since the
tech giants are forever squabbling over who invented what first. Today, he
charges them $1,100 an hour.' That's way up from the $400 he charged in
1999, and his price is up not just because he is older and wiser. The nature
of his work has been transformed by digital technology, specifically by AI-
trained computer programs.
At the end of the twentieth century, a big patent dispute would involve
three partners (the head honchos at law firms), five associates (the deputy
honchos), and four paralegals (the assistants). That's eight lawyers and half
as many highly skilled assistants. Today, Yoon would be the only partner
and hed use only two associates and a single paralegal. The legal talent was
cut to a quarter of its previous level.
1. Steve Lohr, “A.I. Is Doing Legal Work. But It Won't Replace Lawyers, Yet,” New York Times,
March 19, 2017.
-- 159 of 312 --
148
THE
GLOBOTICS
UPHEAVAL
How
does
Yoon
cope
with
the radically
lower
headcount?
The answer
is
certainly
not
that
the
law
got
simpler
or
the
paper
trails
shorter.
The
answer
is
that
white-collar robots
have taken
over
some
tasks—especially
those
that
can
be
thought
of
as
“knowledge
assembly
line”
functions.
Robo-lawyers
are
good
at
things
like
searching
through
documents
and
emails
and
flagging
which
ones
will
be
relevant.
Yoon uses two robo-lawyer programs (Lex Machina and Ravel Law) to
help him plow through information that suggests the type of legal strategy
he should employ. These bits of software can get their “mind” around huge
piles of court decisions and the documents filed on similar cases by the
judges and opposing lawyers. Robo-lawyers cannot do it all, but some of
the legal talent is being displaced. Indeed, displacing human lawyers is
one of the main attractions of using robo-lawyers. This is one reason that
Yoon is thriving.
Robo-lawyers are just one example of how Al-trained white-collar
robots are driving the Globotics Transformation.
MEET WHITE-COLLAR AUTOMATION
The sophisticated computer systems and machine learning algorithms
that are behind Lex Machina and the like are very expensive and require
PhD-level computer scientists to get them up and running. If these so-
phisticated AI platforms were restaurants, theyd have a Michelin star or
two. This puts them out of the reach of the companies for which most
people work, namely small- and medium-sized firms. There is, however,
a “fast-food” version of white-collar robots. It's called “robotic process au-
tomation” (RPA) software; Poppy, who we met in Chapter 4, is a good
example.
RPA is probably not what comes to mind when people speak of the “robot
apocalypse,’ but RPA will be a key part of the Globotics Transformation.
It's worth a closer look. RPAs are automating white-collar jobs in a very
direct way.
-- 160 of 312 --
Automation and the Globotics Transformation 149
The Low-End Competition: RPA
“They mimic a human. They do exactly what a human does. If you watch
one of these things working it looks a bit mad. You see it typing. Screens
pop-up, you see it cutting and pasting,’ explains Jason Kingdon, chairman
of one of the leading RPA companies, Blue Prism. They are designed to be
“an automated person who knows how to do a task in much the same way
that a colleague would.”
This is why Blue Prism describes their RPA programs as “robots” instead
of software. They are synthetic workers, in essence. This type of AI aims to
cut jobs for people involved in the back-office processes commonly found
in finance, accounting, supply chain management, customer service, and
human resources. RPA robots are remarkably simple to implement.
“They're easy to use and have a relatively low cost,” says Frances
Karamouzis, who is research vice president of the IT research firm Gartner.
Adoption of RPA is booming. One consultant company, Transparency
Market Research, expects RPA implementation to grow at 60 percent per
year worldwide through 2020. Another market research organization puts
the figure at 50 percent per year. That is explosive growth. And the growth
is coming for good reasons.
First, RPA robots are much cheaper than humans. The Institute for
Robotic Process Automation estimates that an RPA software robot costs a
fifth of local workers, and a third of offshore back-office workers located
in, say, India. Second, the work is more consistent, and it leaves a digital
trail that makes reporting for regulatory compliance reasons faster and
surer. Third, the processes can scale up and down rapidly to deal with, for
example, seasonal fluctuations in the paperwork flow; there is no need to
hire and train temporary workers when you can just run the software a bit
harder.
2. Hal Hodson, “AI Interns: Software Already Taking Jobs From Humans,’ NewScientist.com,
March 31, 2015.
3. Bob Violino, “Why Robotic Process Automation Adoption Is on the Rise,” ZDNet.com,
November 18, 2016.
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THE
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UPHEAVAL
In
some
sense,
RPA
is
the
“wave
of
today”
when
it
comes
to
globotics
automation. The “wave
of
tomorrow”
refers
to
the
more
sophisticated
systems—the
Cortanas and
DeepMinds
of
this
world.
These
can
handle
a
much
wider
range
of
workplace
tasks.
This
makes them
a
much
deeper
threat
to
existing
human
jobs,
but
it
also
makes them
harder
to
implement
and thus slower to phase in.
High-End White-Collar Robots
Amelia, the white-collar robot we met in Chapter 1, is not just an amaz-
ingly productive service-sector worker, she is simply amazing. Research
had shown that customer satisfaction with phone-in helplines is directly
tied to empathy shown by the agent handling the call, so Amelia's maker
added a psychological module to her algorithm. She is thus aware of the
emotional state of the person with whom she is speaking, and she adapts
her responses, facial expressions, and gestures to better communicate.
In her most advanced version, where customers are using smartphones
or laptops with cameras, Amelia uses facial recognition to begin
new conversations. The customers are not treated as strangers but as
acquaintances; Amelia begins new conversations with the full knowledge
of all a customer's previous contact history.
When Amelia can't handle something, she passes on all relevant in-
formation to her human colleagues so they can continue. But Amelia
is curious. The software hangs on the line listening to what the humans
are talking about—especially the resolution of the problem. She then
adds these new tricks to her knowledge management system. Once her
learnings are approved by her human supervisor, she can answer similar
queries herself in the future.
Just in case you think Amelia is a flash in the pan (like many AI won-
ders have been in the past), it’s worth noting that Amelia is used by over
twenty of the world’s leading banks, insurers, telecom providers, media
companies, and healthcare firms. And she has rivals. Since 2016 or so,
many companies have been introducing Amelia-like software.
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Automation and the Globotics Transformation 151
Bank of America rolled out Erica in the summer of 2018. She offers one-
to-one services that are usually reserved for bank customers with bulging
balances. (Or actually, the high flyers will still get one-on-one services;
the masses get one-on-Erica services.) Erica address Bank of America
customers by first name on their smartphone or ATM machines. She
can, for example, let you know when your checking account has dipped
into the red. But she knows much more about you than just your balance.
She uses AI to make helpful suggestions: “Based on your typical monthly
spending, you have an additional $150 you can be putting towards your
cash rewards Visa. This can save you up to $300 per year.”
JPMorgan’s white-collar robot is called Contract Intelligence (COIN),
and Capital One has Eno. IBM is selling many Amelia-like virtual assis-
tance under the brand Watson; Salesforce offers Einstein; SAP has HANA;
Infor has Coleman; and Infosys has Nia. The public sector is getting in
on the act too. The Australian government's cognitive assistant is called
Nadia. She helps citizens get information services for the disabled.
Microsoft has Cortana, and Amazon has Alexa—the white-collar robot
that “lives” in Echo (Amazon's home AI system). Apple's AI robot is the
famous Siri, although she has not yet been deployed in workplace auto-
mation. Google has long used AI inside the company; the whole search
engine, for example, can be thought of as a white-collar robot that has no
particular name. If you want to talk to the nameless search-bot, you just
say: “Hey Google.”
The “nobility” of AI systems like Amelia, Watson, and Erica—together
with the “squires” of AI systems like RPA—will displace many service-
sector jobs. The big question is—which jobs? To answer the question, it
is necessary to change gears a bit, since white-collar robots are not really
taking whole occupations; they are taking over some of the activities that
make up part of many occupations. This is a critical insight into the future
of work.
4. Harriet Taylor, “Bank of America Launches AI Chatbot Erica — Here’s What It Does,’
MONEY 20/20, CNBC.com, October 24, 2016.
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ROBOTS WILL ELIMINATE MANY JOBS BUT FEW
OCCUPATIONS
Think of your occupation as an imaginary to-do list, a list of “chores” or
tasks, a catalogue of the things you have to do to get the job done. Keep in
mind that this is not a static list—it is continuously evolving.
In recent years, great technical advances like laptops and smartphones—
teamed with much better software and great websites—have substantially
lengthened our to-do lists. Now, we are all our own typists, file clerks,
travel agents, receptionists, and so on. In my father’s day, a separate human
performed each of those tasks. Now they are chores that I, and many other
professionals, have to do ourselves. But things that can be bundled can
also be unbundled.
Robots can take over some of your tasks, but not all. This means that
youllbe more productive—and that may mean there will need to be fewer
people like you doing the job—but robots won't eliminate your occupa-
tion. After all, most occupations involve at least some tasks that require a
real person. Yet white-collar robots will reduce the headcount. It is just a
matter of arithmetic.
Suppose an IT helpdesk at a bank gets a hundred requests per day. To
handle these, the bank needed, say, ten workers. When online chatbots
take over some of the chores that had been on the to-do list of each of
the ten workers, the hundred requests can be handled by fewer than ten
people. If the pile of work doesn’t expand sufficiently, the result will be
job loss.
There is really nothing new about this jobs-not-occupation point—it is
what automation has always done. Tractors, for example, automated some
farm chores, but they did not eliminate farming as an occupation. We just
needed fewer farmers. This is what we'll see all across the service sector
in coming years. And it is a critical point in preparing for the upheaval;
white-collar robots will eliminate many jobs but few occupations.
From this tasks-not-occupation perspective, the next step in thinking
about the which-jobs-will-go question is to work out what white-collar
robots are really good at already. This is not an easy task.
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Automation and the Globotics Transformation 153
White-Collar Robots’ Work-Relevant Skills
There are over eight hundred different occupations, according to US gov-
ernment statistics—everything from animal trainers and CEOs to rock
splitters and roof bolters. And each of these jobs involves many skills. We
need to simplify to clarify. Here is where management consultants come
in handy.
The business and economic experts at the McKinsey Global Institute
have very usefully classified all workplace skills into just eighteen types.
To simplify I have classified McKinsey’s eighteen skills into four broad
categories: communication, thinking, social, and physical skills. The
McKinsey experts looked at AI abilities in 2015 and assigned a grade to
the technology’s ability to perform each of the eighteen skills. Since this is
necessarily a rough-and-ready judgment call, they handed out only three
types of grades. AI was judged as being able to perform: 1) at a level below
that of the average person (“below”); 2) at the level of an average person
(“equal to”); or 3) at the level of a highly skilled person, i.e., someone
in the top 20 percent of the skill range (“above”). What they found is
fascinating—and a bit disturbing.
COMMUNICATION SKILLS
In most jobs, workers have to be able to understand what others are saying
to them. The McKinsey term for this is “natural language understanding.”
White-collar robots are good at this, as most people will already know if
they have talked to Siri, Alexis, Cortana, or others of their kind. But it is
important to keep in mind that these software robots are not listening in
the human sense of fully comprehending what the words mean. Speech
is just particular patterns of sound waves. The computer digitizes these
and then uses its machine-learning-trained statistical model to guess at
which words are being spoken. It then interprets the words as speech
by looking for word patterns in terms of phrases and phrases in terms
of meaning. When the training data sets get big enough and computers
powerful enough, white-collar robots may be able to understand every-
thing we say, but so far there are still many misunderstandings. That's why
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154 THE GLOBOTICS UPHEAVAL
McKinsey graded these Al's language-understanding skills as below the
average human (see Table 6.1).
When it comes to speaking (“natural language generation”), AI is much
better so Al’s capability is graded as equal to an average human. The reason,
as we saw with the Siri-learning-Shanghainese example in Chapter 4, is
that speaking is much simpler for machines to master. The next commu-
nication skill is more specialized—crafting nonverbal outputs.
There are more ways to communicate than speaking and writing. Millions
of jobs require people to produce videos, slideshows, presentations, or
music. These are really just alternative forms of communication, and they
are things AI programs are increasingly doing for us. One example of this
is the slideshows that Facebook's bots suggest to users on occasion. The AI
inside recent iPhones does a similar thing with photos. When it comes to
Table 6.1 CAPABILITIES OF AI INCOMMUNICATION SKILLS
Communication Skill Description AI Skiil vs.
Human Average
Natural language Comprehend language, including Below
understanding nuanced human interaction
Natural language Deliver messages in natural Equal to
generation language, including nuanced
human interaction and some
quasi language (e.g., gestures)
Craft non-verbal Deliver outputs/visualizations across Equal to
outputs a variety of mediums other than
natural language
Sensory perception Autonomously infer and integrate Equal to
complex external perception
using sensors
source: Author's elaboration based on data published
by McKinsey
Global
Institute
in
“A Future That Works: Automation, Employment, and Productivity, January
2017,
Exhibit
16.
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Automation and the Globotics Transformation 155
this skill, “craft non-verbal outputs, the McKinsey experts rank AI tech-
nology as getting a grade of “equal to.”
The last communication skill is “sensory perception.” This refers to
skills that use various sensory inputs in working out what is going on. It
is, in essence, “communication” with the physical objects around us. This
is critical in many jobs. In most jobs, we have to recognize objects and
patterns by seeing, hearing, and touching. Self-driving cars have to recog-
nize objects on the road and distinguish between a dog sitting in the road
and a speedbump. A robot that lifts and puts an elderly person in a wheel
chair has to feel when they have the person in their robot arms. On these
skills, AI gets a passing grade—their performance is judged on par with
average human capabilities.
Taken together, these four communication skills are what you might
think of as the “gateway” skills—the capacities that open the gate to us
using white-collar robots more widely at work. Yet, their communication
skills are not why white-collar robots will be so disruptive to service jobs.
The really disruptive thing is their inhumanely good ability to recognize
patterns based on unimaginable amounts of experience (data).
THINKING SKILLS
Thinking skills are part of basically every job in the service sector that
hasn't already been replaced by a machine. But there are many types of
thinking. At one end of the spectrum is “creativity,” at the other end is
hardcore logical reasoning. In between, the McKinsey experts singled out
“identifying new patterns, “optimizing and planning,’ “searching and
retrieving information, and “recognizing known patterns’ (see Table 6.2).
The level of thinking skills that AI has, according to McKinsey, is below
the human average for creativity, identifying new patterns, and logical
reasoning and problem solving, but above human average in planning,
searching and retrieving information, and recognizing known patterns.
Keep in mind that this comparison of the talents of humans and white-
collar robots is unidimensional. These robot-talents are based on what
Al experts call “narrow” intelligence. The algorithms behind the skills
are the digital equivalent of a one-trick pony. Humans, by contrast, have
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Table 6.2 CAPABILITIES OF AI IN THINKING SKILLS
Thinking Skill Description AI Skill vs.
Human Average
Creativity Create diverse and novel ideas, or novel Below
combinations ofideas
Identify new Create and recognize new patterns/ Below
patterns categories (e.g., hypothesized categories)
Optimization Optimize and plan for objective Above
and planning outcomes across various constraints
Search and Search and retrieve information from a Above
retrieve large scale of sources (breadth, depth,
information and degree of integration)
Recognizing Recognize simple/complex known Above
known patterns and categories other than
patterns sensory perception
Logical Solve problems in an organized way Below
reasoning/ using contextual information and
problem increasingly complex input variables
solving other than optimization and planning
source: Author's elaboration based on data published by McKinsey Global Institute
in “A Future That Works: Automation, Employment, and Productivity,’ January 2017,
Exhibit 16.
“general” intelligence, which means we can think abstractly. We can plan
for things that might happen and solve problems at a general level without
nailing down all the details. Humans can innovate and develop thoughts
and notions that are not based directly on past experience.
Computer algorithms that are trained by machine-learning techniques
cant really “think” in the human meaning of the word—or even in the dog
or pony meaning of the word. The AT is just taking in data and guessing at
what the data corresponds to. It can do this “taking in” and “comparing”
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Automation and the Globotics Transformation 157
incredibly fast, but it can only recognize things it has seen in its training
data set. This limitation can be illustrated with one of the edgy attempts
to go beyond standard machine learning techniques—a form of machine
learning called “unstructured learning.’ This is an approach where the
computer identifies patterns on its own.
In one famous example of unstructured learning, Google set a computer
system, Google Brain, loose on millions of clips from YouTube videos to see
what patterns it would find on its own. In a feat that amazed the AI world,
it did find a pattern and, given that it was looking at YouTube videos, it’s not
surprising that the pattern was a cat. Of course, the computer didn’t know it
was a cat—humans had to tell it that—but it recognized that all the images
corresponded to the same object.
This form of machine learning may be important in the future, but for
now it is problematic. One of the other things Brain identified as a “thing”
looked like a combination of an ottoman and a goat.’ No one really knows
what it was thinking. For now the main applications use structured learning
which requires a training dataset where the issue is clear (“Is this a face?”)
and the outcome is clear (yes or no).
This sort of limitation is why robots function poorly when there is little
data to train the algorithm. For example, it is hard to generate a dataset
for being creative, since the whole idea of creativity is to be somewhat
unique, or unusual. Likewise, software robots aren't very good when the
nature of the problem and the nature of the solution are just intrinsically
vague. That’s the case when identifying new patterns: the whole idea is
that the pattern is new, so there cannot be a big dataset by definition.
For example, a human Go master could presumable do fairly well on a
slightly different-sized board, but AI couldn't. At a 2017 conference, the
AlphaGo Master team admitted that the Al-software would be useless if
the game was played on an even slightly altered board—say one that was
5. Gideon Lewis-Kraus, “The Great A.J. Awakening,” New York Times Magazine, December
4, 2016.
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Table 6.3 CAPABILITIES OF AI IN SOCIAL SKILLS
Social
Skill
Description
AI
Skill
vs.
Human
Average
Social
and
Accurately
draw
conclusions about
social
—
Below
emotional and emotional
state,
and
determine
reasoning appropriate
response/action
Coordination with Interact with others, including humans, Below
many people to coordinate group activity
Act in emotionally Produce emotionally appropriate output = Below
appropriate ways (e.g., speech, body language)
Social and Identify social and emotional states Below
emotional
sensing
source: Author's elaboration based on data published by McKinsey Global Institute
in “A Future That Works: Automation, Employment, and Productivity,’ January 2017,
Exhibit 16.
twenty-nine-by-twenty-nine squares instead of the standard nineteen by
nineteen.°
The next set of work-relevant skills are social skills.
SOCIAL SKILLS
Many people are “socially tone deaf? and you probably have to work with
some of them. They seem unable or unwilling to pick up on the little clues
that someone is feeling down, overwhelmed, or elated about something and
wants to share. White-collar robots are like that on the whole (Table 6.3.
These social skills are critical in occupations that involve a lot of
interactions with people including coordinating with many people, and are
important in work environments that require team work or management.
6.
Ron
Miller, “Artificial
Intelligence
Is
Not
as
Smart
as
You
(or Elon
Musk), TechCrunch.com,
July 25, 2017.
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Automation and the Globotics Transformation 159
The McKinsey experts graded Al-trained algorithms as having
capabilities that are below that of the average person in all four of the so-
cial skills. This includes “social and emotional reasoning,’ “coordinating
with many people,’ “acting in emotionally appropriate ways,’ and “social
and emotional sensing.”
It should be noted that improving the social skills of AI is an active
area of research, so the McKinsey estimates may be a bit behind the times.
The research is focusing on reading the social and nonverbal clues sent
by individuals rather than social group dynamics. For instance, Disney is
using machine learning to judge the reactions of movie watchers, specifi-
cally whether people laugh at the “right” time. To gather the training data,
Disney's research team showed nine different movies a total of 150 times in
a four-hundred-seat room that was equipped with cameras that monitored
people's facial expressions. Disney gathered sixteen million face images.’
The algorithm trained on this data was able to predict which expression
a particular audience member was likely to make at various points in the
movie after following that person's face for just a few minutes.
PHYSICAL SKILLS
Physical skills are important in a wide range of service-sector and profes-
sional jobs. Some of the physical skills involve moving things a long way
(“gross motor skills”) or over only very short distances (“fine motor skills/
dexterity”). Another set entails “mobility across unknown terrain,’ and
“navigation.” (Table 6.4)
Not surprisingly, industrial robots—what might be called “steel-collar
robots” to contrast them with white-collar robots—are above average
when it comes to most physical skills. They are, after all, machines. One
area where they are not as good as the average person is in mobility in
places they are not familiar with. Moving around an Amazon warehouse,
for instance, poses no issues for Al-trained robots, but crossing rugged or
unusual terrain is a skill where AI displays below-human capacities.
7. Disney Research, “Neural Nets Model Audience Reactions to Movies,’ Phys.org, July 21, 2017.
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Table 6.4 CAPABILITIES OF AI IN PHYSICAL SKILLS
Physical
Skill
Description
AI
Skill
vs
Human
Average
Mobility across Move within and across various Below
unknown terrain environments and terrain
Fine motor skills/ Manipulate objects with dexterity Equal to
dexterity and sensitivity
Navigation Autonomously navigate in various Above
environments
Gross motor skills Move objects with multidimensional Above
motor skills
souRCcE: Author’s elaboration based on data published by McKinsey Global Institute
in “A Future That Works: Automation, Employment, and Productivity,’ January 2017,
Exhibit 16.
Having been properly introduced to AI software robots and having
learned about what they are capable of, we now get to the question about
white-collar automation. How many jobs will go? In fact, a number of
researchers have developed estimates of how many jobs will be displaced.
Think of these estimates as dogs walking on their hind legs: the interest
lies not in that it is done so well, but rather that it is done at all. And Imean
that with the greatest respect. Thinking hard about the future is not a mis-
sion for the faint-hearted, but it is something that society clearly needs.
HOW MANY JOBS WILL Al DISPLACE?
Many studies have tried to estimate the total impact of recent, Al-linked
automation on jobs. These are essential reading but far from infallible.
They are, after all, talking about the future, which means they are making
it up—making it up using sophisticated methods and the best available
data, but still, they are guessing.
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Automation and the Globotics Transformation 161
Before getting down to details, here is the main takeaway. Over the next
few years, the number of jobs displaced by white-collar robots will be some-
where between big and enormous. “Big” means one in every ten jobs is auto-
mated; “enormous” dials that up to six out of ten.
The granddaddy of these studies was done way back in 2013 by two
Oxford professors, Carl Frey and Michael Osborne. They first got a list of all
the chores involved in US jobs from a big US database maintained by the US
government. Then they went through these and pegged the ones that they
thought were automatable. They did this by starting with a list of tasks that
were automatable and then calling out the occupations which depended on
many automatable tasks. Half of all US jobs, they estimated, were at risk—
yes, half (or 47 percent to be precise). The latest update of this approach—
done by McKinsey based on the information reviewed above—raises this to
60 percent (due in part to the fact that white-collar robots have gotten so
much better).* These rather startling numbers refer to jobs that could be au-
tomated. But how many actually will be?
A recent study by the consulting firm, Forrester, suggest that 16 per-
cent of all US jobs will be displaced by automation in the next ten
years.’ That is one out of every six jobs. The professions hardest hit
are forecast to be those that employ office workers. Forrester, how-
ever, notes that about half of the job destruction will be matched by job
creation equal to 9 percent of today’s jobs. The study points to “robot
monitoring professionals,’ data scientists, automation specialists, and
content curators as the biggest sources of new tech-related jobs. On net,
Forrester forecasts that the impact will be a loss of 7 percent ofjobs.
That is still one out of every fourteen jobs. A recent World Economic
Forum study, which is based on a survey of high-level corporate human
resource types, put the number much lower. It predicts that in the next
8. Specifically, 60 percent of jobs are in occupations where at least 30 percent of the job is
automatable using proven technology according to McKinsey Global Institute in “A Future That
Works: Automation, Employment, and Productivity,’ January 2017.
9. Forrester, “Robots, AI Will Replace 7% of US Jobs by 2025,” Forrester.com, June 22, 2016.
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few
years,
only
seven million
workers
worldwide
will
be
replaced
by
automation.”
A survey from Japan has a very different set of findings. The survey, ar-
ranged by the research arm of the country’s widely respected Ministry of
Economy and Trade and Industry, posed a simple question: “What do you
think about the impact of AI and robotics on the future of your job?” The
possible replies were: 1) “I might lose my job,” 2) “I don’t think I will lose my
job,” and 3) “I don’t know: The may-lose-my-job responders accounted
for about a third of the respondents overall. That's a lot in a tech-savvy
society which has seen much more rapid automation and introduction of
robots than we have seen in Europe and the US. The response, however,
was much stronger among younger workers. Forty percent of those under
thirty thought they might lose their job to a robot, while only 20 percent
of those over sixty thought the same.
In 2014, Pew did interviews with over 1,800 tech experts, asking the
million-dollar question: “Will networked, automated, artificial intelli-
gence (AI) applications and robotic devices have displaced more jobs than
they have created by 2025?” The experts were in two camps, but before
we get to that, here is the key message. Almost all the experts expected
substantial job displacement by AI. What they differed on was whether
there will be equally impressive job replacement.
About half the experts felt there will be significant net blue- and white-
collar job displacement, which will lead to social upheaval, such as mass
unemployability, vastly greater inequality, and breakdowns in social order.
The other half were more optimistic. They had faith that humans’ inge-
nuity will create masses of new jobs.
10. World Economic Forum, “The Future of Jobs Employment, Skills and Workforce Strategy
for the Fourth Industrial Revolution,’ January 2016.
ll.
Masayuki Morikawa,
“Who
Are Afraid of Losing Their Jobs
to Artificial
Intelligence
and
Robots? Evidence from
a
Survey,’
RIETI Discussion Paper 17-E-069,
2017.
12. Pew Research Center, “AI, Robotics, and the Future of Jobs,” August 2014.
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Automation and the Globotics Transformation 163
If history is a guide, new occupations will appear and these will create
many posts. There is, however, another way in which new jobs may be
created and that is by digitech itself.
NEW JOBS DIRECTLY CREATED BY DIGITEGH
There are at least three ways in which the breakneck advance of digital
technology is creating jobs at an equally breakneck pace. The first has
to do with the explosion of data. As more people get online and as we
all do more online, the demand for online and phone-based services is
exploding. Moreover, online activity is creating mountains of data. The
size of the digital tsunami is amplified by the so-called internet of things,
which means machines talking to machines online.
The only way to deal with this absolutely colossal wave of data is to em-
ploy white-collar robots. Since advanced AI, like Amelia and her “cobots,’
cant handle really unusual cases, humans will still be needed. Thus there
will be a lot of substitution of AI for humans, but since the amount of
work is exploding, the number of humans employed in such operations
will expand. Here AI shouldn't be viewed as a straight-out job destroyer
since, indeed, the only alternative to employing AI would be to ignore
the data (as is often the case even today). “People who worry about job
losses to automation tend to overlook the unprecedented data explosion
businesses are experiencing, now accelerating out of knowledge workers’
control and demanding automation to deal with it,’ write London School
of Economics professors Leslie Willcocks and Mary Lacity.’’ Many of the
firms that the professors studied have already adopted RPA solutions, and
yet they have promised their workers that the robots would not lead to any
layoffs—even if the RPAs meant that there would be no new hires in the
department.
13. Mary C. Lacity and Leslie Willcocks, “What Knowledge Workers Stand to Gain from
Automation, Harvard Business Review, June 19, 2015.
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A
British
utility,
studied
by
Willcocks
and
Lacity,
“hired”
more
than
three
hundred RPAs
to
wade
through
three
million
transactions
per
quarter.
They
estimated
that
it
would
have taken
six
hundred
people
to
do
the
same
work
manually. These
synthetic
workers
didn't
take
any
jobs
at
all—they
simply
allowed
a
company
to
make
some
money
on
the
ava-
lanche
of
information.
This sort of assurance cheered the workers and made it easier to train and
integrate these “digital assistants.” The workers embraced the newcomers
because they viewed the bots as relieving them of the drudgery, thus
leaving them more time to deal with idiosyncratic cases.
The second way digitech is directly creating jobs has to do with a cu-
rious feature of digital products—they are often free.
There are many striking differences between the mechanical automa-
tion that marked factory and farm jobs and the electronic automation
that is hitting the service sector today. One is the price. Since it is almost
costless on the margin to run white-collar robots—they are, after all, just
computer programs—the price of the things they do is often zero. A whole
slew of new services are free. Things we would have paid good money
for—say Google Maps, TripAdvisor, and news sites—are often free in
today’s world. And free creates its own demand. Many services that would
have involved lots of people, and therefore would have been expensive, are
now Offered for free, and we are “buying” these new services in a massive
way. Examples include: digital pill reminders, CVS telemedicine, and ro-
botic financial investment advice.
Rachel at Bank of America, Alexa at Amazon, and Apple’ Siri make it
almost free to ask for information, so we are asking for mountains of it. The
result is that these firms are hiring. The basic reasoning is as easy as one, two,
three: 1) AI software makes it feasible to charge a zero price to consumers
for services that a few years ago would have been expensive; 2) people start
using these services like crazy; and 3) the companies providing the new
services hire people to look after the robots and do more human chores like
management, accounting, human resource management, and the like.
A third way AI automation is creating jobs in rich nations is by
reshoring back-office jobs that had been offshored to countries like India.
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Automation and the Globotics Transformation 165
The idea of replacing high-cost workers doing routine manipulation of
information that can be sent down a wire is an old one. Since the 1990s,
many companies have sent these jobs overseas. This created a whole in-
dustry called business process outsourcing (BPO) that is today dominated
by companies like Infosys.
RPA is good at many of the tasks that BPO companies now do. The cost
savings are almost coercive. According to Genfour, which was acquired by
Accenture in 2017, “While an onshore FTE [full-time equivalent worker]
costing $50K (total cost) can be replaced by an offshore FTE for $20K, a
digital worker can perform the same function for $5K or less—without the
drawbacks of managing and training offshore labor.“ Since the AI soft-
ware cannot handle all cases, bringing back-office jobs back to America
and Europe will create some jobs for white-collar humans along with lots
of jobs for white-collar robots.
Another example of rapid job creation is the mass hiring that Amazon
is doing. But here the distinction between net and gross job creation
matters. To paraphrase the old saying, you can't make a blanket longer by
cutting a foot of cloth off the top of the blanket and sewing only a half of a
foot of cloth back on to the bottom. The rapid introduction of Al-trained
robots into the workplace boosts productivity per worker, and this tends
to reduce the number of workers needed. But by making things cheaper
and quicker, robots are also increasing sales. Amazon provides a great ex-
ample of this productivity-production foot race.
The Amazon Example—Trimming the Blanket
Amazon has deployed an army of white-collar robots to speed up what
they call the “click to ship” time—the amount of time that elapses between
the time you hit the “buy” button on your screen and the time the item
actually leaves the Amazon warehouse closest to you.
14. Rita Brunk, “The ABC of RPA, Part 5: What Is the Cost of Automation and How Do I Justify
It to the Leadership Team?” Genfour.com, July 21, 2016.
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This
automation
has
meant
faster
Amazon
delivery,
which
in
turn
is
helping
Amazon
and
other online
retailers
undercut
brick-and-mortar
stores.
With
this
e-commerce
booming,
Amazon
is
hiring. In
2017,
almost
a
million
people
worked
in
warehousing
in
the
US—that’s up
by
over four
hundred
thousand
workers,
according
to
Bloomberg.”
In the
UK
alone,
Amazon
created 2,500
new
permanent
jobs
in
2016.
In
summer
of
2017,
Amazon
announced
it
was
looking
for
fifty
thousand more
workers.
For Amazon, AI automation radically reduced cost and improved timeli-
ness. While this meant fewer workers were needed for a given pile of work,
the better service meant a much larger pile of work and therefore more jobs
at Amazon. Of course, the job creation by Amazon has implications for the
number of jobs in traditional retail stores.
Much of the business that is going to Amazon is coming from traditional
retail stores. And since Amazon is so much more efficient, the shift from
in-store sale to online sales is reducing the number of jobs on net. Malls
across the US are shuttering, and the impact on high-street stores in Britain
is starting to be felt. In short, Amazons new jobs are not net job creation.
The example of Amazon shows that the practical details matter. As the
old saying goes: the difference between theory and practice is different
in theory than it is in practice. That explains why it is insightful to turn
to actual practice, namely service-sector occupations where robots are
displacing workers today.
REALITY CHECK—JOBS BEING AUTOMATED TODAY
The world is a complicated place, so it helps to figure out what matters and
what doesn't. It may well be that AI will cut in half the number of radio
operators but since there are only 870 of them in the US, who cares?!®
15.
Patrick Clark and
Kim
Bhasin, “Amazon's Robot War
Is
Spreading,” Bloomberg, April
5, 2017.
16.
Bureau of Labor
Statistics,
“May
2017 National Occupational Employment
and WageEstimates.”
-- 178 of 312 --
Automation and the Globotics Transformation 167
Million Jobs in US by Occupation
Office
&
administrative
support
22.0
Sales
&
related
Food preparation & serving related
Transportation & material moving
Production
Education, training & library
Healthcare practitioners & technical
Business & financial operations
Management
Construction & extraction
Installation, maintenance & repair
Personal care & service
Building & grounds cleaning & maintenance
Computer & mathematical
Healthcare support
Protective service
All others
25
Figure 6.1 Millions of Jobs in US by Occupation, May 2016.
souRCE: Author's elaboration of BLS online database.
Figure 6.1 shows which occupations in the US you should really care
about since so many people work in them. The biggest category of all is
the twenty-two million office workers. Many of them do things that AI
can replace easily.
Office Work Automated
RPA is automating away many jobs in which workers are basi-
cally processing information and sending it on down an information
assembly line.
It is hard to estimate how many of the twenty-two million US office
jobs RPA will eliminate, but the trend has spread across the developed
world. The title of a 2016 KMPG report says it all: From Human to
Digital: The Future of Global Business Services. KMPG’s survey, which
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THE
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UPHEAVAL
covered
hundreds
of
global
service
companies,
found
that
companies
are
turning
to
technology
to
replace
human
workers.
Specifically,
they
are
looking
to
RPA.
KMPG
is
convinced
that
this will
have
an
enor-
mous
impact.
“We
do
not
see
RPA
as a
continuation
of
the
large-scale
automation
of
legacy
manufacturing
processes. Rather,
it
is
a
water-
shed,
as
there
is
no
parallel that
has
the
potential
to
reduce
human
workforce
costs
across
every
service
delivery role.”
Their
survey
found
firms
in
European
nations with
strict
employment
protection
laws
to
be
especially interested
in
RPA.
Of
European
firms,
80
per-
cent
were
interested
in this
form
of
AI
automation;
the
figure
was
only
50
percent
in
the
US.
When asked how fast he thought RPA would displace workers, the head
of Blue Prism, Jason Kingdon, was blunt: “My prediction would be that in
the next few years everyone will be familiar with this. It will be in every
single office.” The stock market seems to believe him. Kingdon’s company
was worth £50 million when it went public in early 2016 and its share price
has risen by 650 percent since then."
The second biggest category of US jobs shown in Figure 6.1 is “sales and
related occupations” with 14.5 million US workers.
Automation of “Walking Worker” Service Jobs
Automation in the service sector is not limited to software robots
replacing brain workers. It is also coming to what we might call “walking
service worker” jobs, that is, jobs that involve people walking around and
manipulating physical things. The robots replacing these workers are not
like Amelia and RPA; they are “steel-collar” robots—physical machines
that move.
17. KPMG, From Human to Digital: The Future of Global Business Services, 2016.
18.
Ian Lyall,
“Small
Cap
Ideas:
Could
Blue Prism Be the Next Big
British
Software
Champion
with
Its
Robot Clerks?” ThisIsMoney.co.uk, March
21, 2016.
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Automation and the Globotics Transformation 169
The Retail Sector
Retail stores are no strangers to automation. Self-checkout terminals have
already replaced many workers in a whole range of shops. Some humans
are still needed to handle unusual cases, but stores hire fewer people for
checkout. A series of innovations are pushing the automation even further.
Some US stores have apps that let customers get information on products
via their mobile devices by scanning the bar code or taking a picture. This
means fewer shop assistants.
Other stores are using AI to make the store shelves “smart.” They use
something called “proximity beacons” to send messages to shoppers’
phones when they are near an item of special note. It can also enable a
somewhat spooky, we-know-where-you-are sort of thing, like personal
discounts on nearby items. Nordstrom uses one and Walmart is trialing
one called iBeacon based on Apple technology.
US retail giant Kroger, which is the number two retailer after Walmart,
introduced a new type of shelving whose edge (the narrow part that
faces consumers) is digital. This is like a programmable video screen that
uses sensors and analytics to provide buying recommendations, custom
pricing, and detailed product information to customers. Again, this means
better customer service with fewer employees.
Jobs are also being replaced on the inventory side of retailing. The US
home improvement and appliance retailer Lowe's has introduced LoweBot.
This is a free-ranging, self-driving robot that answers simple customer
questions and can help them find products. Shoppers can type queries into
its touch screen, or just ask. It speaks and understands English, Spanish,
and a couple of other languages.
The five-foot-tall, rather bland looking robot also helps with inven-
tory. The machine, which is basically a touchscreen on wheels with lots of
sensors attached, can automatically scan the shelves and identify the goods
in real time. LoweBot debuted in Silicon Valley stores in 2017. A compet-
itor is the robot Tally, which patrols supermarket aisles when the store
is open checking that all the products are in stock, correctly placed, and
correctly priced.
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The
high-end
department
store
Bloomingdale's
started
equipping
fit-
ting
rooms
with
wall-mounted
screens
in
2017
that
let
customers
scan
things
they
are
trying
out
to see if
other
colors
or
sizes
are
in stock.
The
system
can
also
suggest other pieces
in
case
the
shopper
wants
to
complete
the
look.
These
amenities
make
for
a
better
shopping
experience
with
the
same
number
or
fewer
shop
assistants.
These developments are so new that there is no research or data on job
displacement, but the intent is absolutely clear. They are direct substitutes
for humans. Machine learning has also been applied to physical jobs out-
side of factories.
Construction Jobs Automated—SAM the Bricklaying Robot
For people with a strong back but not much education, construction is one
of the best jobs on offer. But this too is being automated. The New York
firm, Construction Robotics, rents a robot called SAM (semi-automated
mason) to US construction companies for $33,000 a month. SAM works
with human masons (funny how the “human” in “human mason” would
have been redundant in 2014). Here’s how it works.
A conveyor belt delivers bricks to a robotic arm which then spreads
mortar onto the brick and places it on the wall using laser sensors to get
the placement just right. Humans are needed to load the bricks on the
conveyor, shovel mortar into the hopper, smooth off excess mortar, and
control the whole system with a tablet computer. SAM lays 1,200 bricks a
day, two to four times more than a human bricklayer.
Construction Robotics reckons that SAM cuts labor costs for brick-
laying projects by roughly 50 percent. This means fewer bricklaying jobs
per construction site, but SAM will not eliminate the bricklaying profes-
sion. Those who keep their jobs will be more productive; those who lose
their job to SAM will have to find something else to do.
Like construction workers, security guards tend to have high school
educations and a sturdy disposition. Their jobs are also under threat.
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Automation and the Globotics Transformation 171
Security Guards
While having a security guard around is very useful just in case something
bad happens, the main task of security guards is just being there—and
being capable reacting if something bad does happen. But exactly because
there is a security guard on hand, bad things are less likely to happen. This
paradox—that guards are not typically needed when they are there—has
encouraged automation.
One Californian company, Knightscope, leverages the mismatch by
providing robot security guards who can do the “being there” part while
staying continuously in touch with real human security guards who can
take over if a real incident occurs. Knightscope guards are already used in
malls and out on the streets of San Francisco, where it chases away home-
less people. It has cameras, laser scanners, a microphone, and a speaker. It
can drive itself around at a slow walking pace.
It is not a good as a human security guard, but it is a whole lot cheaper,
renting out at seven dollars an hour (below minimum wage). And it doesnt
need breaks or overtime on holidays. Still it has its flaws. One robot patrolling
a mall in Washington, DC, rolled into a fountain and drowned itself in 2017.
Lower down the service-sector food chain, so to speak, are food prep-
aration jobs, which often pay minimum wage. Almost one in eleven US
workers are involved in food preparation and food serving: thirteen
million jobs.
Food Preparation Jobs Being Automated
McDonald's and other big US chains like Chili's Grill & Bar, Applebees,
and Panera Bread are automating some tasks—taking some of the work
out of workers, so to speak. One practice that is spreading rapidly is the
use of touchpad tablets to take orders directly from customers.
Typically installed at each table, tablets reduce the number of workers
each restaurant needs. It also means that people don't have to wait for
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THE
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their waiter (ever wonder where the “wait” in waiter comes from?). And
strangely enough, these devices induce people to order more.
Whether it’s the guilt avoidance from not having to pronounce out loud,
“yes, I'd like the chocolate ice cream for dessert,’ or just the convenience
of spontaneous ordering, the amount per check is higher for waiterless
orders, according to research by one of the ordering-tablet makers, Ziosk.
The trend is growing: Ziosk has already shipped hundreds of thousands
of such tablets.
Restaurant automation is also coming via smartphones. The historic
maker of cash registers, NCR (it stands for National Cash Register), has
leapfrogged itself by offering a app, NCR Mobile Pay, that allows restau-
rant customers to order, browse their bill, reorder menu items, call the
waiter, tip and pay, and get a receipt by email—all via their smartphones.
Automation of restaurant kitchens is just starting. Take Flippy, a burger-
making robot that is being developed in cooperation with the CaliBurger
chain. Flippy, which is basically a robotic arm with sensors wielded onto
a cart, can roll up to any standard grill or fryer and start cooking just like
any minimum-wage worker. No redesign of the kitchen is necessary.
Flippy unwraps the pre-made burger patties that all fast-food kitchens
use, slaps them on the grill, and flips them when the time comes—all using
thermal sensors, cameras, and its onboard AI program. It can integrate
into the restaurant's system and take orders directly from the customer
counter. So far, Flippy still needs humans in the loop (to apply the cheese
and other toppings), but a company called Momentum Machines created
a machine that would eliminate all the food preparation jobs.
“Our device isn't meant to make employees more efficient, it’s meant
to completely obviate them,” asserted Momentum Machines cofounder
Alexandros Vardakostas in 2012.” The company’s robot, which is about
the size of a small walk-in refrigerator, takes in raw food and spits out
wrapped and bagged burgers at a maximum rate of about a hundred per
hour. That was in the early days.
19. Lora Kolodny, “Meet Flippy, a Burger-Grilling Robot from Miso Robotics and CaliBurger,
SingularityHub.com, March 7, 2017.
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Automation and the Globotics Transformation 173
Perhaps realizing that this sort of brash, anti-job sentiment might not
go over well, Vardakostas changed his tune when he opened his first au-
tomated burger joint in June 2018: “Our utopian future is one where there
is more creativity and more social interaction, while staff members also
get to be more creative and social?”” The company, re-branded as Creator
and now supported by Google Ventures, is clearly trying to get ahead of
any backlash that radical automation might cause among customers and
workers. The plan is that they will pay employees well above the minimum
wage and allow them to spend 5 percent of their time reading educational
books of their choice.
The economics of fast-food automation are being accelerated by the rise
of minimum wages in some US states. As the former CEO of McDonald’s
USA, Ed Rensi, put it bluntly: “Tt’s cheaper to buy a $35,000 robotic arm
than it is to hire an employee who’ inefficient and making $15 an hour?”
Robots have also started to elbow their way into the pizza business.
A San Francisco Bay Area start-up, Zume Pizza, uses a robot—or as they
call it, a “doughbot”—to shape dough into perfect pizza crusts in seconds.
Other robots spread the sauce and pop the pie into the oven. You order
the pizzas online with your smartphone. There is no counter and no
store front.
Zume produces more than two hundred pizza pies per day with only
four people in the kitchen. They plan to reduce the number of workers
with more robots and more AI. If their plans work out, “it would be
like Domino’s without the labor component,’ says co-CEO Alex Garden.
“You can start to see how incredibly profitable that can be.” Zume
spends just 14 percent of revenue on workers, compared to 30 percent
for Dominos.
20. Quote in Melia Robinson, “This Robot-Powered Burger Restaurant Says It’s Paying
Employees $16 an Hour to Read Educational Books while the Bot Does the Work,” Business
Insider, UK. businessinsider.com, June 22, 2018.
21. Quote in Julia Limitone, “Former McDonald's USA CEO: $35K Robots Cheaper Than
Hiring at $15 Per Hour,’ FoxBusiness.com, May 24, 2016.
22. Sarah Kessler, “An Automated Pizza Company Models How Robot Workers Can Create Jobs
for Humans,’ QZ.com, January 10, 2017.
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Transportation Jobs
Something like one in fourteen US workers is involved in transportation
of some type. That’s about ten million jobs, with about half of them driving
some sort of vehicle. These jobs are on their way to automation as many
know. Indeed, these are probably the service-sector jobs where the threat
of service-sector automation is most widely discussed.
Self-driving trucks and cars are a reality, but it is not yet clear how fast
the technology will take off. As David Rotman of MIT Technology Review
magazine observes, “any so-called autonomous vehicle will require a
driver, albeit one who is often passive. But the potential loss of millions
of jobs is Exhibit A” in the threat AI poses to service-sector jobs that were
previously considered safe from automation.”
A report by President Obama's White House economists and science
advisors, Artificial Intelligence, Automation, and the Economy, estimates
that automated vehicles could threaten 2 to 3 million US jobs. Many of
these workers, including the roughly 1.7 million truck drivers, are some of
the best jobs available to people without advanced education.
Actually implementing the automation will not be easy or smooth given
how regulated these industries tend to be—at least in part due to the safety
issues posed for the general public. It is easier to imagine a future when all
vehicles are automated and they coordinate with each other. The hard part
is when some are driven by humans and others by robots.
But automation is not limited to unskilled jobs in the service sector.
Doctors, lawyers, journalists, accountants, and many other professionals
make good money because they have mastered masses of information
and garnered years of experience in applying it to new situations. That,
however, is exactly what AI does extremely well. If you replace “experi-
ence’ with “data’—so experience-based pattern recognition becomes
data-based pattern recognition—you have a pretty good description of
23. David Rotman, “The Relentless Pace of Automation, MIT Technology Review, February
13, 2017.
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Automation and the Globotics Transformation 175
the activities where machine learning has or soon will be better than the
average human. This is already happening in medicine.
Medical Jobs
Healthcare is a very large sector. In the US, about 12 million people work
in the industry. Only one out of twenty of these are doctors; nurses make
up one in five. The UK’s National Health Service directly employs 1.5 mil-
lion. Much of healthcare is fairly routine, but almost all of it turns around
experience-based pattern recognition. This puts it squarely in the path of
advancing AI.
White-collar robots are good and getting better at processing images
and patient history information. They are already used in making
diagnoses. Yet instead of replacing doctors, white-collar robots are
acting as yet another diagnostic device that doctors employ in doing
their jobs. Some of the more innovative uses of white-collar robots are
in psychology.
Ellie is an on-screen white-collar robot (some call it an avatar but that is
focusing on the image and underplaying the technology driving the image).
She looks and acts human enough to make people comfortable talking to
her. Computer vision and a Kinect sensor allow her to record body lan-
guage and subtle facial clues that she then codifies for a human psychologist
to evaluate. Research shows that she is better at such data gathering than
humans—in part because people feel freer to open up to a robot.
University of Southern California researchers created Ellie as part
of a program financed by the US Defense Advanced Research Projects
Agency. The program’s aim is to help veterans with post-traumatic
stress disorder (PTSD). “One advantage of using Ellie to gather behav-
ior evidences is that people seem to open up quite easily to Ellie, given
that she is a computer and is not designed to judge the person,’ explains
her co-creator, Louis-Philippe Morency.* Other robo-pychology
24. Nathan Jolly, “Meet Ellie: The Robot Therapist Treating Soldiers with PTSD,’ News.com.au,
October 20, 2016.
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THE
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applications
help
provide therapy
to
patients.
Woebot,
for
example,
engages people
in
daily
conversations
to
help
them
with
mental
health
issues.
Mostly,
it
asks
questions
that
encourage
the user
to
reformulate
negative
thoughts
in
more
objective ways.
Robo-medicine
is
also
in
common
use
in
hospitals.
In Singapore's Mount Elizabeth Novena hospital, IBM’s Watson
is used to monitor patients’ vital signs in place of human nurses. The
hospital’s CEO, Louis Tan, notes that Watson is just an aide: “It doesn’t
mean nurses are absolved of responsibility. It just means they have an-
other aid. It’s more efficient and safer for the patients.’ Another labor-
saving form of automation is aimed at reducing the time doctors spend
on routine things.
“A lot of visits to the general practitioner (as many as three in five) are
for minor ailments, advice or things that you could sort out yourself with
over the counter medicines,’ notes Matteo Berlucchi, who is chief execu-
tive of Your.MD, which produces a medical white-collar robot. This is a
smartphone app that mimics a consultation with a general practitioner.
“It's not a matter of replacing doctors,” says Berlucchi, but rather “taking
some of the easier and more mundane situations off the hands of real
doctors and having AI sort them out.”
This is basically “pre-primary care” that helps people who arent feeling
well decide whether they need to see a doctor. The UK’s National Health
Service sees the potential and has approved the information that the app
uses. There are more spectacular examples of robo-medicine.
In 2016, Japanese doctors consulted Watson after their treatment failed.
As it turned out, the patient—whom doctors had diagnoed with acute my-
eloid leukemia—was suffering from something else. Watson consulted its
database of twenty million cancer research papers, looking for patterns
that matched the patient's genes and medical records. Based on the
patterns it recognized, it guessed that she was suffering from a rare form
25. Quotes from Jeevan Vasagar, “In Singapore, Service Comes with a Robotic Smile? Financial
Times, September 19, 2016.
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Automation and the Globotics Transformation 177
of leukemia that the human doctors hadn't considered. This took the robot
ten minutes.
Once Watson proposed the new diagnosis, the doctors decided the
robot was right and changed their treatment. This probably saved the
womans life. Note that Watson did not replace any doctors in this case. It
is easy to imagine, however, that Watson could allow one doctor to pro-
vide a given pile of medical services in less time. Watson is thus a form of
automation. But also note that if it became widely used, it would involve a
reverse “skill twist.” Watson would be a replacement for the most special-
ized, highest-paid cancer doctors, but it would be a better tool for average
doctors. This is a classic example of AI upskilling average workers.
Pharmacies Automated
Counting pills takes up a lot of pharmacists’ time. The University of
California San Francisco Medical Center, for example, has about six
hundred patients at any one time that take an average of ten different
medications each. That occupies a couple hundred pharmacists and phar-
macy technicians, but it would require far more were it not for a pill-
picking robot called PillPick. This robot picks, packages, and dispenses
individual pills. In many cases, it adds a barcode to provide extra assur-
ance that the right patient gets the right medication.
As is often the case when humans offload routine tasks to robots, con-
sistency has risen with PillPick. Andrew Zaleski, writing on CNBC.com in
November 2016, notes that a study at a Houston hospital found five errors
for every 100,000 prescriptions filled by human pharmacists.” It was just
such an error that pushed the Medical Center toward automation. “A
nurse made an error of putting the decimal point in the wrong place and
we overdosed a patient, and at that point, we made a commitment that we
didn't ever want that to happen again,” said the Center’s chief executive
26. Andrew Zaleski, “Behind Pharmacy Counter, Pill-Packing Robots Are on the Rise,” CNBC.
com, November 15, 2016.
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THE
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officer,
Mark
Laret.
The
robot
filled
about 350,000
prescriptions
during
its
probationary phase-in period—all without errors.
Journalism Automated
The Washington Post has a fantastically productive journalist who
produced over five hundred articles in the days following the November
2016 US elections; every House, Senate, and gubernatorial election was
covered in real time. The reporter’s name is Heliograf, and he is a robo-
reporter. The newspaper's sixty human political reporters focused their
attention on the high-profile, dramatic, or close contests. Heliograf, like
a robo-intern, was left the dreary job of reporting on the outcomes of the
less sexy contests.”
In the 2012 election, by contrast, the Washington Post assigned four
human reporters to getting out stories on the out-of-the-way results. In
twenty-five hours, they managed to cover only a small fraction of the races
Heliograf wrote about.
This automated election reporting has also been used in France.
Working with Le Monde during France's 2015 election, an IT company
used automated writing software to produce text for 150,000 web pages
in four hours. The IT company’s CEO, Claude de Loupy, notes: “Robots
cant do what journalists do, but they ... can do amazing things, and it’s a
revolution for the media.”** Many other news organizations, like AP News
Service, are using commercially available robo-writing software.
But how good is robo-writing? The US’s equivalent of BBC, National
Public Radio (NPR), staged a man-versus-machine duel—somewhat
like the chess match in 1997 pitting world chess champ Gary Kasparov
against IBM’s Deep Blue computer. This time, it was NPR White House
27. The information on the Washington Post is drawn mainly from Joe Keohane, “What News-
Writing Bots Mean for the Future of Journalism,” Wired.com, February 16, 2017.
28. Damian Radcliffe, “The Upsides (and Downsides) of Automated Robot Journalism,
MediaShift.org, July 7, 2016.
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Automation and the Globotics Transformation 179
correspondent Scott Horsley versus a robo-writer called WordSmith. The
news event trigger was to be the earnings report for the fast-food com-
pany Denny’s. The output was to be a short radio story. The machine took
two minutes to finish; the human took seven. The judges, NPR listeners
voting online, thought the human’s story was richer and more engaging.
Is robo-journalism displacing human journalists? The mood in the
Washington Post newsroom is, so far, pretty positive. Although they have
not given the robot a cute name, there is acceptance. The union represen-
tative, Fredrick Kunkle, said: “We're naturally wary about any technology
that could replace human beings, but this technology seems to have taken
over only some of the grunt work.”
As already mentioned, some legal jobs are also under threat.
Legal Work Automated
In late 2016, JP Morgan's AI software, COIN, automated the reading and
interpretation of commercial loan agreements. Before COIN, the work
cost an estimated 360,000 hours by lawyers and loan officers. Now it’s
done much faster and with fewer errors by a system that never sleeps while
reading through 12,000 or so contracts a year. Plans are afoot to use COIN
for complex legal filings like credit-default swaps and custody agreements.
In a refrain that is almost regulatory by now, JP Morgan's chief infor-
mation officer, Dana Deasy, asserts that COIN doesn't eliminate jobs. It
just frees up the lawyers and loan officers for better things. “People always
talk about this stuff as displacement. I talk about it as freeing people to
work on higher-value things, which is why it’s such a terrific opportunity
for the firm.”*° That may be true for the high-end lawyers, but there are
about a million people working in legal services in the US. Many of the
29. Quotes from Joe Keohane, “What News-Writing Bots Mean for the Future of Journalism,”
Wired.com, February 17, 2017.
30. Quoted in Casey Sullivan, “Machine Learning Saves JPMorgan Chase 360,000 Hours of
Legal Work,” Technologist (blog), FindLaw.com, March 8, 2017.
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things
they
do today
are,
or
soon
will
be
automatable.
“The
legwork
of
the
legal
industry
is
reading
documents,’
notes Jan
Van
Hoecke, co-founder
of
the
legal
AI
start-up
RAVN,
and
his
company
“is
about
automating
the
reading
process.”
The
company’s
AI
reads
and
interprets
documents—
extracting
information
faster
and
more
accurately
than
humans.
It
is
al-
ready widely
used
among
top
law
firms
and
increasingly
by
corporate
legal
departments.”
One area where technology substituting for young lawyers burning the
midnight oil is what lawyers call “discovery.” That’s the part—which you've
seen in countless courtroom dramas—where the smart young things plow
through stacks of documents to find evidence that will exonerate their
client or incriminate the other side’s evildoer. Much of this is now done by
Al-charged, white-collar robots.
On the lighter side is a legal-bot, called DoNotPay. It’s a computer pro-
gram, accessible for free online, that uses Facebook Messenger to inter-
view you about your traffic tickets. It then instantly spits out legal advice
and documents showing how you could beat the ticket.
It was created by a very interesting young British man. “When I started
driving at 18, I began to receive a large number of parking tickets and
created the DoNotPay as a side project. I could never have imagined that
just over a year later, it would successfully appeal over 250,000 tickets.”
According to an interview in Forbes, Joshua Browder, who taught himself
computer programming at the age of twelve, only worked on DoNotPay
between midnight and three in the morning.”
He is now a twenty-something studying law at Stanford University.
An idealist at heart, Browder adapted the robo-lawyer to help US and
31. Deloitte’s 2016 report titled Developing Legal Talent: Stepping into the Future Law Firm
suggests that something like two-fifths oflegal jobs in the US may be automated in the next two
decades. Another study suggests that existing AI could replace one in eight hours oflegal work
done in the US (Dana Remus and Frank Levy, “Can Robots Be Lawyers? Computers, Lawyers,
and the Practice of Law, SSRN.com, December 11, 2015.)
32. Alexander Sehmer, “A Teenager Has Saved Motorists over £2 Million by Creating a Website
to Appeal Parking Fines,” Business Insider UK, December 30, 2015.
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Automation and the Globotics Transformation 181
Canadian refugees complete immigration forms. In the UK, it helps
asylum seekers get financial support from Her Majesty's Government.”
Another high-end profession where jobs are being axed is financial
services.
Finance
Many people these days manage their own money to some extent, and almost
everyone is having to take more responsibility for big financial decisions like
retirement. Basic information about financial realities, however, is still dif-
ficult to come by. Talking to a banker or financial advisor can be expensive,
and many are really just salespeople trying to earn commissions.
A new trend in personal finance is to use white-collar robots for these
things. UBS, for example, has hooked up with Amazon's Alexa to deliver
answers to simple financial queries. The US government-sponsored mort-
gage company, Fannie Mae, has replaced teams of report-writing financial
analysts with white-collar robots. This allowed the company to review per-
formance quarterly instead of annually and to cover far more borrowers.
The leading investment bank, Goldman-Sachs, has automated many
trading desk jobs. In 2000, the company employed six hundred traders
in its New York office. Now there are just two traders working with two
hundred computer engineers. In its foreign exchange trading unit—which
used to be dominated by high-paid, high-finance types—a third of the
staff are now computer geeks (and the total head count is way down). The
impact can be good for those at the top. Babson College professor Tom
Davenport says, “The pay of the average managing director at Goldman
will probably get even bigger, as there are fewer lower-level people to share
the profits with””**
33. Quotes from Megha Mohan, “The ‘Robot Lawyer’ Giving Free Legal Advice to Refugees,”
BBC Trending (blog), March 9, 2017.
34. Quoted in Nanette Byrnes “As Goldman Embraces Automation, Even the Masters of the
Universe Are Threatened,” TechnologyReview.com, February 7, 2017.
-- 193 of 312 --
182 THE GLOBOTICS UPHEAVAL
The examples are endless and growing since many jobs in finance in-
volve doing things that white-collar robots are really good at, namely—
making fast decisions based on tons of data. And this job displacement
could go much further.
Marty Chavez, Goldman's deputy chief el officer notes that in-
vestment banking is in for the globot treatment. Investment bankers in-
volved in mergers and acquisitions earn, on average, $700,000 a year,
so the profit motive for slimming the numbers is clear. While many of
the skills—like selling ideas and building relationships—will stay with
humans, the company has identified over a hundred specific tasks that
could be automated.
In 2018, former Deutsche Bank chief executive John Cryan guessed that
that up to half of the German bank’s workforce could be replaced by tech-
nology. As Barclays investment bank CEO Tim Throsby said, “If your job
involves a lot of keyboard hitting then youre less likely to have a happy
future.” Amplifying the point, Richard Gnodde, head of Goldman Sachs
International, said: “There are so many functions today that technology
has already replaced and I don't see why that journey should end any time
soon.»
WHERE IS ALL THIS HEADING?
Globots—and that means globalization in the shape of telemigrants and
cognating computers in the form of white-collar robots—are driving
a new transformation. This new version of the old disruptive duo—
automation and globalization—will not be gentle. Many occupations that
were sheltered from the duo are now being subjected to both automation
and globalization. Many of these jobs are in offices and the results will be
rather grim.
35.
Quotes from Laura Noonan,
“Citi Issues Stark
Warning
on
Automation
of
Bank
Jobs”
Financial Times, June
12, 2018.
-- 194 of 312 --
Automation and the Globotics Transformation 183
These changes won't eliminate many occupations—since most work
activities include some things that neither white-collar robots nor
telemigrants can handle. But the Globotics Transformation will surely
lower the headcount in many of today’s most common service-sector
occupations. Digitech is also creating some jobs, but indirectly and gener-
ally only for workers with very specific skills.
This means that the disruption, displacement, and dismay that has been
experienced by factory workers since 1973 will soon be shared by many
white-collar workers. Given the rapacious rate of digitech progress, these
changes will disorder professional and service-sector jobs radically faster
than globalization disrupted the manufacturing sector in the twentieth
century and agricultural sector in the nineteenth century.
If history repeats itself, the rapid innovation will lead people into jobs
that remain sheltered, but in the meantime, things could get mean. There
will be an upheaval. There will be a backlash.
-- 195 of 312 --
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-- 196 of 312 --
7
The Globotics Upheaval
Bill Gates is worried that digitech will launch an upheaval. This should
worry all of us. Gates can’t know the future—that’s unknowable—but he
has proved time and again that he understands what digital technology
can do. He became one of the world’s richest men by guiding Microsoft
through decades of “holy cow” moments.
In Gate's view, job displacement is coming too fast for the economy to
absorb. “You cross the threshold of job replacement of certain activities all
sort of at once. You ought to be willing to raise the tax level and even slow
down the speed.” And Gates is not the only rich tech guy who’s worried.
The technology entrepreneur, Elon Musk, who owns rocket ships as a
sideline to being CEO of Tesla, also knows a thing or two about disruptive
technologies. Tesla was valued more highly by the stock market in 2017
than any of the traditional carmakers. And Musk is as concerned as Gates.
Here is how he phrases it: “What to do about mass unemployment? This is
going to be a massive social challenge. There will be fewer and fewer jobs
that a robot cannot do better. These are not things that I wish will happen.
These are simply things that I think probably will happen.”*
1. Quote from Kevin Delaney, “The Robot That Takes Your Job Should Pay Taxes, Says Bill
Gates,’ Quartz, February 17, 2017.
2. Quote from Quincy Larson, “A Warning from Bill Gates, Elon Musk, and Stephen Hawking,”
freeCodeCamp.org, February 18, 2017.
-- 197 of 312 --
186
THE
GLOBOTICS
UPHEAVAL
The
CEO
of
Amazon,
Jeff
Bezos—another
successful
surfer
of
tech-
nology
waves—says:
“It’s
probably
hard
to
overstate
how
big
of
an
impact
it’s
going
to
have
on society
over the
next
twenty
years.’
Devin Wenig,
who
is
the
CEO
of
eBay
points
out:
“While
the
promise
of
AI
has
been
known
for years,
the
current
pace of
breakthrough
is
stunning.
Machines
are
set
to
reach
and
exceed
human
performance
on
more
and
more
tasks,
thanks
to
advances
in
dedicated
hardware,
faster
and deeper
access
to
big
data,
and
new
sophisticated
algorithms
that
provide
the
ability
to
learn
and
improve
based
on feedback.”
The late Stephen Hawking never knew much about business, but as one
of the world’s most eminent physicists, he was well placed to judge the
future course of digitech. He warned: “The automation of factories has
already decimated jobs in traditional manufacturing, and the rise of ar-
tificial intelligence is likely to extend this job destruction deep into the
middle classes, with only the most caring, creative or supervisory roles
remaining.”*
These rich guys have put their finger on the thing that will turn the
Globotics Transformation into the globotics upheaval. Having a good job
and belonging to a stable community are critical elements of a successful
life in today’s economy. Up till now, many of these “successful lives” were
lived by people working in white-collar and professional jobs. And up till
now such jobs were sheltered from both globalization and robots. Globots
are changing that reality.
All change is associated with both pains and gains. But when change
comes very quickly, people end up having to undertake “emergency
maneuvers” that can be extremely costly personally, financially, and so-
cially. That's why our governments almost always phase-in changes
slowly. It gives people time to reorder their affairs in an orderly manner.
The globotics upheaval, however, is not coming in an orderly manner.
3. Quoted in Walt Mossberg, “Five Things I Learned from Jeff Bezos at Code; Recode (blog),
June 8, 2016.
4.
Stephen Hawking,
“This
Is
the
Most Dangerous Time
for
Our
Planet? The Guardian,
December
1,
2016.
-- 198 of 312 --
The Globotics Upheaval 187
When tens or hundreds of millions of Americans, Europeans and other
advanced-economy citizens are forced to change jobs, the transformation
will—in any version of the future—produce economic, social, and polit-
ical upheaval. But it’s more complicated than that.
MISMATCHED SPEED AND THE UPHEAVAL
Transformative technology is as old as the sun, or at least as old as the sun-
dial. In this sense there is nothing new about the Globotics Transformation,
and there is nothing wrong with its direction of travel. Technological
progress is a good thing and in any case it is irresistible.
The technologies that allow computers to think and allow foreign
freelancers to work in our offices reside in software and on internet
platforms. These are things that Western-style democracies have a very
hard time controlling. That means that globots are coming to change
our lives—at least eventually. Governments may slow the pace but
they cannot stop it. In the long run, all will be for the best. The age of
globots will make the world a better place—once the kinks are worked
out. Globots will make us more productive and eliminate dull, repeti-
tive work. They will, in a sense, allow human jobs to be more human-
like. They will cut out all the robot-like things that people have to
do today.
Upheavals, however, are never driven by what will happen in the fu-
ture. They are driven by what is happening today. That’s where the danger
lies. The problem lies with the inhuman velocity of the changes, or more
precisely, with the mismatch between the speed of job destruction and the
speed of job construction. Digital technology is driving mass job displace-
ment at a furious pace, but it is doing little to foster mass job creation. The
point is straightforward.
Many of today’s high-tech entrepreneurs are making billions (or hoping
to) by replacing high-wage workers with lower-cost foreign freelancers,
or even lower-cost white-collar robots. That's the business model—saving
money by replacing workers in high-income countries. While the business
-- 199 of 312 --
188
THE
GLOBOTICS
UPHEAVAL
people
driving
the
job
destruction
are
naturally
reluctant
to
talk
about
it
directly, AI scientists are not.
Job Destruction Is the Business Model
We should listen to Andrew Ng. He is one of the intellectual high priests of
digital technology. He was the chief scientist at the Chinese online search
giant Baidu, leading over a thousand researchers. Before that, he worked
at Google developing the company’s breakthrough machine-learning ap-
proach, called Deep Learning. This is the thing behind many of Google's
wonders including its self-driving cars. As if all that wasn’t enough for
one person’ career, when he was a professor at Stanford University, he co-
founded the online education platform Coursera. His YouTube lecture on
Al has been watched over 1.5 million times.
Ng is clear about the job-destroying aspects of digital technology. “I
have so many friends working on significant projects that are squarely
targeting many thousands or tens of thousands of people's jobs,’ Ng said.
“These jobs are squarely in the bull’s-eye” Speaking at the 2017 Consumer
Electronics Show in Las Vegas, Ng ruefully adds in his American-Chinese
accent with a slight Hong Kong heft: “And frankly those tens of thousands
of people doing those jobs now have no idea that there are very serious
projects underway that could automate a lot of those jobs.”> Projecting
forward, he says that if a human can perform a mental task in less than a
second, it’s likely that an AI computer can do the task faster, more consist-
ently, and at a lower cost.
One of the leading providers of white-collar robots has a marketing
pitch that brings home the intention point. Blue Prism refers to its suite of
computer programs as “digital labor.’ On its website it announces: “multi-
skilled software robots are implemented as digital labor in the most
demanding enterprise back-office environments to eliminate the
5. Quotes from Adam Lashinksy, “Yes, AI Will Kill Jobs. Humans Will Dream Up Better Ones,”
Fortune, January 5, 2017.
-- 200 of 312 --
The Globotics Upheaval 189
disproportionately low-return, high-risk, manual data entry and pro-
cessing work that humans shouldn't be doing.”® These solutions have
already been applied to the automation of back-office tasks in banking,
telecoms, energy, government, financial services, retail, and healthcare.
The main point to keep in mind here is that the geniuses at Google,
Amazon, Microsoft, Infosys, IBM, and so on are not working to create
new jobs. They are working to displace them.
When it comes to the other type of globot—telemigrants—the
mistmatched speed point is less clear as yet. Freelancing is booming but so
far it mostly involves domestic workers, not telemigrants. The intention-
ality is also less clear. Profit motives are surely behind employers’ ramping
up their use of freelancers, but to date much of this has been creating jobs
for domestic workers.
For example, the online payment company, Paychex, studied over
400,000 freelancers’ resumes that were posted on Indeed.com (a job
matching website). What they found was that “for the majority of the
1970s, ’80s, and even ’90s, working generally meant heading off to a typ-
ical 9-to-5 job. But during the new millennium, the freelance economy
took flight. Between 2000 and 2014, freelance jobs listed on the resumes
we examined increased by over 500 percent.” The same is happening in
Europe. From 2004 to 2013, the number of freelancers grew by 45 percent
on average.’
An interesting driving force behind the trend is a concern—by
workers—about the impact of white-collar automation on traditional 9-
to-5 jobs. A large survey done by LinkedIn and Intuit in 2017 found this to
be an important motive.* But this may be, as the old saying goes, “jumping
out of the pan and into the fire.” The trouble is that once companies ar-
range things to make it easy to hire domestic freelancers, there is little to
6. Alastair Bathgate, “Blue Prism’s Software Robots on the Rise,” Blueprism (blog), July 14, 2016.
7. Patricia Leighton and Duncan Brown, “Future Working: The Rise of Europe's Independent
Professionals,’ EFIP Report, Freelancers.org, 2013.
8. Linkedin, “How the Freelancing Generation Is Redefining Professional Norms,” LinkedIn
(blog), February 21, 2017.
-- 201 of 312 --
190
THE
GLOBOTICS
UPHEAVAL
stop
them
from
switching
to
lower
cost
foreign
freelancers.
As
mentioned,
the
massive
progress
in
machine
translation, the
rise
of international
freelancing platforms,
and
improved telecommunications
is
making
telemigration
a
reality.
As
this
catches
on,
the
swapping
foreign
freelancers
for
domestic
ones
is
likely
to
start
snowballing.
Job creation is driven by a very different process.
Job Creation and Human ingenuity
Some jobs are being created by digital technology as we saw before. Today's
tidal wave of data is creating some new jobs for humans who are paid to
make use of the data. The fact that new digital services are free is also a
new source of new jobs even though much of the work behind free serv-
ices like WhatsApp is done by white-collar robots. And digitech advances
have also made it profitable to shift some service sector jobs that were pre-
viously done in India, for example, back to high-income nations.
But the number of such jobs is quite limited. Even at Alphabet—the
wildly innovative and fast-growing company that owns Google—the net
job creation between 2007 and 2017 was only 71,300 people.’ That's just
a drop in the US job-market bucket with its 140 million workers. And in
any case, becoming a Googler is just not an option for most of the US hos-
pitality workers whose jobs will be displaced by automation in the next
few years.
The simple fact is that using digitech to create jobs is not the main focus
of today’s research and investment. Few companies are searching for ways
to use digitech to create whole new categories of jobs. But there is no tech-
nological reason why digitech could not be used to do this.
White-collar robots with great diagnostic capabilities could, for in-
stance, create a whole new class of medical professionals. People in this
hypothetical occupation could do more than nurses, but less than doctors.
9. Statistics from Statisa.com, www.statista.com/statistics/273744/number-of-full-time-google-
employees/f
-- 202 of 312 --
The Globotics Upheaval 191
Armed with Amelia-like digital assistants, men and women with far
fewer years of training than a doctor could provide simple medical serv-
ices. They could also be the medical profession's eyes-and-ears on the
ground, identifying more severe cases that need the attention of doctors.
They could help spread knowledge that prevents disease. We would all get
better medical services at a lower cost.
There is no reason that this sort of intermediate occupation couldnt
also work in other professions. AI could “upskill” workers with less ed-
ucation than lawyers, engineers, accountants, tax specialists, and invest-
ment advisors thereby creating masses of new “semi-professional” jobs.
The new occupations would make all sorts of professional services more
affordable and thus create new demand for the new services.
The catch is that creating new categories of occupations would re-
quire a sustained effort on regulatory and societal fronts. It would require
new laws, new attitudes among customers, and acceptance from existing
professionals. The job creation, in other words, would take a long time. It
would not make anyone rich in the next five years.
The sad reality is that it is a lot easier and faster to make money by
eliminating jobs than it is to make money by creating jobs. In short, there's
nothing technologically inevitable about the mismatch in the speed of job
destruction and construction, it’s just about profits. And it is not forever.
Past economic transformations did not lead to permanent unemploy-
ment. When automation and globalization eliminated agricultural em-
ployment during the Great Transformation, new jobs were created in the
industrial and services sectors. Likewise, the elimination of factory jobs
from 1973 during the Services Transformation was accompanied by the
creation of new jobs in the service sector.
Many of these new jobs were really new. During the Great
Transformation, entrepreneurs invented many unheard-of products
that turned out to sell well and they hired lots of workers to make them.
During the Services Transformation, entrepreneurs invented new serv-
ices that people were eager to pay for. Since most services involve people
doing things for people, the new services created masses of new jobs.
And as incomes rose, our demand for existing services swelled. We all
-- 203 of 312 --
192 THE GLOBOTICS UPHEAVAL
started buying more medical, educational, and entertainment services for
instance.
But what drove this invention and the resulting job creation?
The answer surely lies at least in part on new technical possibilities,
but the hard part of creating something new is not the appearance of a
new possibility. The hard part is finding the human ingenuity necessary to
think up the new jobs. An even harder part is finding someone with the
drive and entrepreneurship that can turn the ideas into realities.
Job creation, in other words, is limited by very human factors: things
move at a pace that seems normal to our walking-distance brains, not at
the explosive pace of digital technology. This matters because it means
that we cannot count on new jobs appearing at anything close to the same
rate that they are disappearing. There is no “Moore's Law” behind human
ingenuity and entrepreneurship. Human ingenuity and entrepreneurship
will do their job and find jobs for all of us eventually, but if history is a
guide, that could take a long time.
When jobs are displaced at a breakneck pace but created at a leisurely
pace, many people who thought they had stable, well-paying careers will
find themselves struggling. This outcome has critical implications for
the globotics upheaval. Remember how it played out for manufacturing
workers during the Services Transformation from 1973. Many ex-factory
workers found new jobs but often they were jobs that took them a whole
step down the socioeconomic scale. The workers that globots lay-off in
coming years will face many of the same bad choices that manufacturing
workers did in recent years.
When it comes to white-collar robots and the automation of service
jobs, the basic mismatched-speed point is well captured by a slight twist
on the old (pre-DNA testing) Latin saying, “The mother is always cer-
tain, the father is never certain.” When it comes the globotics upheaval,
it should be “job displacement is always certain, job creation is never
certain.”
But how fast will it happen?
-- 204 of 312 --
The Globotics Upheaval 193
How Fast Will Job Displacement Outstrip Job Replacement?
How fast is not a question that can be answered with any precision. Think
of it as hurricane forecasting. We know with certainty that there will be
hurricanes in the Atlantic every year, and we even have a good idea of
the months during which they will appear. But until a hurricane actually
forms, it is impossible to know when and where it will cause disruption.
The deep reason is that weather is subject to all sorts of tipping points
and accelerating feedback loops. Job displacement is governed by sim-
ilar things, but with the added complexity of competition among existing
companies, and between existing companies and yet-to-appear start-
ups. This throws an unpredictable human element into the equation. Job
creation is even less predictable since it will, as in the past, come in activ-
ities we can't even imagine today—and the unimaginable is something
that is very hard to think clearly about. This brings us to Fiedler’s main
rule of forecasting: “give them a number or give them a date; never both.”””
Fiedler was also the one who said, “he who lives by the crystal ball soon
learns to eat ground glass.”
Fiedler’s quips explain why technology and business experts are signifi-
cantly more reluctant to pin down the timing of the job displacement than
the number of jobs that are likely to be displaced. They are happy to give a
number, but not a date. This is natural. It is just very hard to predict things
since business transformation—and that’s what globotics is doing—is not
a hard science.
The Economist Intelligence Unit, for example, explains why so many
companies were already investing so heavily in AI capabilities in 2016.
“In time-honored business fashion, it is a combination of fear and hope.
Competitive pressures are spurring companies on, and there is a sense
10. Edgar Fiedler served as Assistant Secretary of the Treasury for Economic Policy in the 1970s;
these quotes are from Paul Dickson, The Official Rules: 5,427 Laws, Principles, and Axioms
to Help You Cope with Crises, Deadlines, Bad Luck, Rude Behavior, Red Tape, and Attacks by
Inanimate Objects (Mineola, NY: Dover, 2015).
-- 205 of 312 --
194
THE
GLOBOTICS
UPHEAVAL
of
urgency
amongst
many
industry
managers
about
not
falling
behind"
Over
a
third
of
the
CEOs
they
surveyed thought
that
digitech
would
allow
new
entrants
to
disrupt
their
business,
so
delaying
would
leave
them
vulnerable.
When
fear
and
competition
come
into play,
especially
when
much
of
the
change
is
likely
to
come
from
companies
that
don't
even
exist,
precise
predictions
are
problematic.
One very direct—but very partial—measure of the rapidity of job dis-
placement is the swiftness with which the providers of robotic process au-
tomation:(RPA) software solutions are growing. Blue Prism is the leading
RPA provider.
Remember that the company sells software whose purpose is to reduce
their human headcount in the service sector. The company’s revenue at the
end of 2017 was $25 million. Investment banks predict it will be $100 mil-
lion by 2020, and $500 million just years after that.’ Phil Fersht, of the
specialized consulting group HfS, expects RPA software sales to grow at a
compound annual growth rate of 36 percent—which means it will double
every two years’ The growth driven by a desire for cost savings and a fear
of being left behind. The consulting company Deloitte helpfully points
out: “If you don't adopt automation, your cost base will be dramatically
higher than your competitor's.” They predict that RPA will “release” people
from today’s workforce at a rate comparable to the Industrial Revolution."
Most expert discussion of job displacement mentions a time horizon
of five to ten years. Many use 2020 or 2025 as the date by which big job
shifts are likely to have happened. According to a 2017 survey by Tata
Consulting Services, for instance, 80 percent of companies thought AI was
essential to their businesses and about half thought of it as transformative
ll. See “Artifcial Intelligence in the Real World: The Business Case Takes Shape,” EIU Briefing
Paper, Economist.com, 2016.
12. Estimates from Kate Burgess, “Blue Prism’s Rapid Share Price Rise Needs a Reality
Check: Robotic Software Group Will Not Make a Profit or Pay a Dividend for Years) Financial
Times, January 28, 2018.
13. Phil Fersht, “Enterprise Automation and AI Will Reach $10 Billion in 2018 to Engineer
OneOffice,” Horses for Sources (blog), November 4, 2017.
14. Deloitte, Managing the Digital Workforce, 2017.
-- 206 of 312 --
The Globotics Upheaval 195
technology. Two-thirds of over eight hundred executives from thirteen
global industries thought that digitech was “important” or “highly im-
portant” to remaining competitive by 2020. By 2020, half the executives
thought the bulk of their digital technology investments would be aimed
at transforming their business rather than optimizing existing models."
Taken together—and given the snowball and competition effects that
will kick in once the cost-saving job cuts start to materialize—there is a
good chance of important disruption by 2020, and a very good chance by
2025. But that’s giving the date without the number.
Speed is not the only factor that will turn the Globotics Transformation
into the globotics upheaval. Another is the fact that few seem to be
preparing for it. There is a very good reason for that. Globots are coming
in ways that few expect. This will make it harder for people to prepare
and adjust. Indeed, it will probably make it seem like the trend is not a
trend at all, but rather a trail of twists and turns. It also means that the
pattern of job losses in the last two great transformations will not be very
informative today.
WHY GLOBOTS ARE COMING IN WAYS FEW EXPECT
Two days before Christmas 2008, the car assembly plant in Janesville,
Wisconsin, closed for good. Then the local car-seat supplier shut down.
With thousands suddenly out of work in a town of 60,000, local business
suffered. High school students started showing up at school hungry and
dirty. Laid-off manufacturing workers retrained for lower-paying service-
sector jobs. Thousands of families fell into working poverty. Many entered
spirals of despair. The suicide rate doubled.
This outcome—documented so brilliantly in the 2017 book
Janesville: An American Story, by Amy Goldstein—is how job displace-
ment happened in the Services Transformation. But it is not how jobs
15. Tata Consulting Services, “Getting Smarter by the Day: How AI Is Elevating the Performance
of Global Companies: TCS Global Trend Study: Part I,” 2017.
-- 207 of 312 --
196
THE
GLOBOTICS
UPHEAVAL
will
be
lost
in
the
Globotics
Transformation.
Job
displacement
this
time
is
coming
in
a
new
way.
The
changes
will infiltrate
our
workplaces
in
ways
that
are
similar
to
the
ways
smartphones
infiltrated
our
lives.
This
requires some explaining.
It Will Happen Like the iPhone “Infiltration”
Just five years ago, the iPhone was a fantastic music player embedded
in a mediocre cell phone with a short battery life, a bad camera, and a
web browser that wasn’t much use (wireless networks were slow and
hard to find). Yet one convenience at a time, one cost savings at a time,
smartphones infiltrated our lives and our communities.
Smartphones are now our email and messaging center, newspaper,
camera, video camera, photo album, dating service, agenda and calendar,
travel agent, ticket holder, cash wallet, health tracker, map, yellow pages
for finding businesses, web browser, calculator, stock tracker, social media
hub, connector of families, source for sports scores, video conferencing
facility, ticket agent for movies or whatever, and more. It is even a fairly
decent phone (although still has a short battery life).
Smartphones have permeated our lives so thoroughly that many feel
naked or even lonely without their phone. And “my phone battery ran
out” has become a major excuse for many mistakes. The technology has
joined our communities and invited people you don’t know to your family
dinner table and business meetings. Communities have had to create new
rules for these new community members.
But the Key point here is that few consciously decided to let this happen.
It just happened.
There was no plan; no thinking it through; no government policy. But
step by step, smartphones dramatically changed the way we deal with each
other, our physical surroundings, and the business and political world.
They snuck into our daily routines without us realizing how much they
were changing our lives because the advantages seduced us little by little.
We cant put our finger on the year that smartphones went from gadgets to
-- 208 of 312 --
The Globotics Upheaval 197
life-changers, but after just a few years, we found ourselves asking: “How
did we ever get along without them?”
This is how the Globotics Transformation will arrive. Globots will
take over professional and white-collar jobs in the same incremental,
unreflected way that iPhones invaded our lives. Our companies will bring
globots into our workplaces one convenience and one cost-saving at a
time. There will never be a “Janesville moment” with which we can date
the globotics upheaval. Office and factories will not be shuttered by soft-
ware robots or telemigrants; the job impact will much harder to detect. It
will only be after five to ten years that we'll realize that globots have to-
tally and irrevocably disarranged our workplaces and communities. That’s
when we'll be asking: “How did we ever get along without them?” In short,
the globotics upheaval will be the result from millions of seemingly unre-
lated choices that we and our.companies make.
This steady, accretive nature of digitech’s impact on the economy needs
a name; I suggest we call it the “iPhone infiltration”
But concretely, how will we know it’s happening? The answer lies in
easily available statistics—separation and hiring rates.
How It ls Happening in the Information Sector
Ina great American tragedy, 5 million workers quit, are fired, or are laid off
from their jobs every month. In a great American triumph, about 5 mil-
lion US workers take up new jobs every month. This fact—which is well
known to labor economists—provides a critical insight into how globots
will shock the middle class. Telemigrants and white-collar robots will dis-
place professionals and service-sector workers in one of three ways. They
may reduce the hiring rate, increase the separation rate, or a bit of both.
Consider the example of one sector that has been in the crosshairs of dig-
ital technology for a few years already.
The “information industry” is a sector that lives on the gathering,
processing, and transmitting of information. It includes jobs like pub-
lishing, movies, music, and online services, including Google search. The
-- 209 of 312 --
198 THE GLOBOTICS UPHEAVAL
separation and hiring rates for this sector have been peculiar compared to
that of the American nonfarm economy as a whole, as Figure 7.1 shows.
The US economy has boomed since recovering from the global crisis
of 2008. Especially since 2012, the overall number of US jobs has risen
sharply. The overall rise in jobs, however, was the outcome of a very dy-
namic process of job creation and job destruction.
The rate of overall new hires per year jumped from 2012 to 2015 and has
continued to increase. This rate is shown as the solid black line marked
“Hires, Total Nonfarm.” The rate of separations (namely, retirements,
quits, layoffs, or firings) for the total nonfarm economy has also risen but
not by as much (see the dashed black line in the figure). With more hirings
than firings in the nonfarm economy as a whole, the number of jobs rose.
Think of this like filling a bathtub with water when the drain is open.
If the water flows in (that’s the “hires”) faster than it flows out (that’s the
“separations”), then the water level (that’s the number of jobs) rises. Put
directly, the number of jobs rises when job creation outstrips job destruc-
tion. The opposite happened in the “information industry.’
The information industry's separations are shown as the dashed grey
line in the figure. These have pretty closely followed the total nonfarm
Information Industry, Hires & Separations
(2015 = 100)
‘Separations,
110 aia total nonfarm
105 ee Hires, total See,
100 ail nonfarm
95 et .
= Separations,
90 5 a Information
85 a Hires,
ee
Information
80
“a
US
= 2s a! = = =
t a & a a a a
Figure 7.1 Information Industry, Hires and Separations, 2015=100.
souRCcE: Author's elaboration of data published by the BLS.
-- 210 of 312 --
The Globotics Upheaval 199
separations. What is really different is the information sector’s hiring
(shown as the solid grey line). These dropped off remarkably after 2015.
Comparing the two grey lines, we see that the separations outstripped the
hires. With more people losing jobs in the sector than were gaining jobs
in the sector, the total number of jobs fell. In fact, the information sector
lost about 22,000 jobs since January 2015, although that precise number
cannot be seen in the figure.
There certainly is a sense of crisis among journalists and other people
who used to make their living in this sector, but it was not a Janesville-
like event. The reduction in jobs was the result of a steady “infiltration” of
globots into the newsrooms, editing rooms, and broadcast studios. Many
jobs were automated, and others were shifted to freelancers—some of
whom were based in low-wage nations.
The next key driver of upheaval—unfairness—has nothing to do
with speed, and it is much harder to get a handle on. By their very na-
ture, globots will not play fair. They won't play by the usual rules when
competing for human jobs. This matters greatly. Nothing makes people
angrier than unfair competition.
The backlashes in the nineteenth and twentieth centuries were greatly
accelerated by the fact that the changes were seen as outrageously unfair.
And a widespread sense of injustice and outrage were certainly a big part
of the 2016 upheavals that produced the election of Donald Trump and
Britain’s vote to leave the European Union. This is standard.
UNFAIRNESS PUTS THE “RAGE” IN OUTRAGE
The classic example, as we saw, was the Luddite Riots in the early 1800s.
Competition from “power looms” led to rapid job displacement, but it
wasnt just the job losses that riled up people. Workers saw the power
looms as outrageously unjust since they allowed skilled craftsmen with
families to look after to be replaced by untrained children who were paid
a pittance. This violated long-standing practices. Having seen one set
of social norms ignored by the mill owners, the protesting workers felt
-- 211 of 312 --
200 THE GLOBOTICS UPHEAVAL
justified
in
violating
another
set
of
social
norms.
Things spun
out
of
con-
trol.
People
died.
Hopefully things will not get so dire this time but this example illustrates
the importance of focusing on how workers perceive the fairness of their
job loss. That is why one simple fact is so important: globots don't play fair.
America’s and Europe's middle classes will not welcome the new com-
petition from white-collar robots and telemigrants. The humans will come
to view both types of globots as outrageously unfair competitors. Start
with the globalization part of globotics.
Unlike the old globalization—when foreign competition meant for-
eign goods—globotics globalization will involve foreign people who are
bringing direct international competition on pay and perks into offices
and workplaces. Telemigrants today ask for lower wages and no benefits.
Despite this, they find the freelancing pay attractive since they live in low-
cost nations and the alternatives in their own countries are often absent.
The other type of globots—white-collar robots—are unfair in similar
ways. This is actually one of their selling points. “Imagine a different kind
of workforce. A workforce that you can teach countless skills. The more it
learns, the more efficient it becomes. It works without ever taking a vaca-
tion. It can be small one day or large when your business hits a spike. And
it frees up your best people to really be your very best people. Meet the
Software Robots—the Digital Workforce.” This is the sales pitch on the
front page of one of the world’s leading providers of white-collar robots.
Another aspect of RPA may dial-up the outrage factor even more. The
workers being replaced will be training their robot replacements. Here
is how one RPA software company explains it. “WorkFusion automates
the time-consuming process of training and selecting machine learning
algorithms . . . WorkFusion’s Virtual Data Scientist uses historical data
and real-time human actions to train models to automate judgment work
in a business process, like categorizing and extracting unstructured infor-
mation.’ This thing, in other words, is a white-collar robot that figures out
what parts of the job can be done by a white-collar robot. And it does it by
16. Blue Prism website, https://www.blueprism.com/, accessed February 4, 2018.
-- 212 of 312 --
The Globotics Upheaval 201
watching what the humans are doing and have done. The program even
has a helpful times-up bell. “WorkFusion notifies users when automation
can match or exceed the precision level required for a process.”””
The result, the company claims, lets businesses “reduce manual service
effort 50 percent.” And then the robots take over routine things. “After
training on historical conversations, the Chatbot performs just like a
human agent, conversing with customers to achieve context and intent,
and executing processes within the back office to fulfil requests.” The com-
plex requests are passed on to people—but, like Amelia—the Chatbot
learns from how the human resolves the problem, so the people who are
not replaced straightaway are, in essence, training the WorkFusion robot
to replace them down the road.
Another aspect of globots that will fuel the upheaval is the fact that they
are undermining a form of social solidarity—a hidden “welfare system”
of sorts. The service sector is where many displaced factory workers have
found new jobs. While many of the jobs they obtained were not as good
as the ones they lost, they were at least shielded from foreign competition
and automation. The Globotics Transformation is changing that.
HOW GLOBOTS UNDERMINE IMPLICIT SOCIAL
SOLIDARITY
Most service-sector workers are overpaid in rich nations relative to in-
ternational standards. To a large extent, this happens because their jobs
are sheltered from competition. Economists even have a name for it—the
Baumol “cost curse; or the Balassa-Samuelson effect. The basic logic is
simple.
Roughly speaking, people get paid according to the value of what they
produce. Of course, we can all think of shocking examples of people
17. Workfusion.com blog post, “Intelligent Automation. Digitize Operations with Intelligent
Automation for Your Business Processes, with Solutions that Use RPA, Artificial Intelligence,
Chatbots and the Crowd’, welcomeai.com, March 28, 2018.
-- 213 of 312 --
202
THE
GLOBOTICS
UPHEAVAL
getting
way
more
or
way
less
than
they
deserve
in
terms
of value
creation,
but
looking
across the
hundreds
of
millions
of
jobs
in
our
economies,
the
rough
rule
is
roughly
right.
The
vast
international
differences
in
wages and
salary
are
explained
by
differences
in
value-creation
per
hour.
Workers in rich nations generally produce more value per hour than
workers in poor nations, but the extra value can come in two ways: pro-
ductivity or price. In some cases, rich-nation workers are producing more
units per hour and the price is not too different. In others, their produc-
tivity isn’t much higher, but the price is. In many service sectors, it is a
matter of prices not productivity. Consider an example.
Germany is a hypercompetitive economy, but not every German is
hypercompetitive. One of the most empirically important, but largely un-
noticed ways in which the hypercompetitive Germans help the uncom-
petitive Germans is by paying “too much” for their services. But this does
more than transfer income from globalization’s winners to its losers.
This strange trick of modern capitalism helps the uncompetitive
workers hold their heads high. To put it bluntly, many unskilled workers
in rich nations get “overpaid” by international standards, but from a so-
cial perspective, they “deserve” their monthly take-home pay. Here’s how
it works.
German car workers are hypercompetitive. They have very high wages,
compared to, say, Polish car workers, but they are cost effective since they
produce so much more per hour. That's why German car firms still employ
workers in Germany—their superior output-per-hour more than offsets
their hourly wages.
Hypercompetitive, by contrast, is not really the right label for German
restaurant waiters. German waiters perform about the same tasks and in
about the same way as Polish waiters. Yet they get paid far, far more. How
can that be in this hyperglobalized world of ours?
The key is that the restaurant sector hasn't been globalized. It is nat-
urally sheltered. German bartenders in Frankfurt are not competing di-
rectly with Polish bartenders in Warsaw. People in Frankfurt want to go to
restaurants in Frankfurt, and this requires bartenders in Frankfurt—Polish
bartenders in Warsaw can’t take orders and serve drinks in Frankfurt.
-- 214 of 312 --
The Globotics Upheaval 203
To attract waiters, Frankfurt restaurants have to pay high wages
since they have to compete—at least indirectly—with firms in
Germany's hypercompetitive sectors like banking, pharmaceuticals, and
manufacturing. Of course, waiters don't make as much as bankers, but the
high wages of Germany’s hypercompetitive workers pull up the whole pay
scale. The final piece of this strange trick is that Germans are willing and
able to pay high prices in restaurants and bars because they themselves
earn a lot.
The Implicit Welfare Payments behind “Overpriced” Services
If you think hard about what is going on here, it is easy to see that this
is some sort of tax-and-redistribute scheme that is working though low-
skill jobs in sheltered sectors. In essence, the high restaurant prices and
wages are one way that Germans who are globally competitive are paying
a “tax” which is then distributed directly to boost the earnings of those
who are not.
This sharing-and-caring mechanism—which operates across many
service sectors—is not exactly Robin Hood robbing from the rich to
give to the poor. It is more like a way for the rich to create jobs for
Robin’s band of merry men so they don't have to rob for a living. It is
an indirect way of getting the most competitive citizens to create jobs
that allow less competitive citizens to earn a decent living. Moreover,
it is all more socially acceptable than charity—on both the givers’ and
receivers sides.
In a sense, jobs in a globally uncompetitive service sector have been an
important “escape hatch” for workers in rich nations. Trouble is likely to
come when globots weld shut this escape hatch via direct wage competi-
tion from telemigrants, or direct job destruction by software and hard-
ware robots.
When globots take over this sort of service-sector job, the displaced
service-sector workers will start to experience some of the hardships that
have been faced by blue-collar workers since the 1980s.
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204
THE
GLOBOLIGS
WP
Hie
Ay
aNE
A BED OF DISCONTENT FOR THE UPHEAVAL
At
age
nineteen, Alfred
Perry
moved
from
a
declining
manufacturing
town
to
a
booming
high-tech
town
in
North
Carolina.
He
had high
hopes
and
a
high
school
degree
in
hand:
“It
was
like
a
rainbow
leading
to this
pot
of
gold,”
he
said.'*
By
twenty-one,
he was
homeless,
having
drifted
through
a
sequence
of
low-paid,
dead-end
service-sector
jobs.
If
Perry
follows
the
average
trajectory of
US
workers
with
his
skill
level,
his
future
could hold
some
very dark
moments.
During the Services Transformation, automation and globalization
eliminated good jobs for low education workers. It was the start of what
might be called the “wretched ratchet.” Manufacturing employment
jagged down with each recession and recovered with each recovery, but
each time the recovery high was lower than the previous peak. Since 1979,
the number of US manufacturing jobs has been on a bumpy, downward
slide. Deindustrialization also raised the stakes in terms of education.
Many of the children of the displaced factory workers got univer-
sity educations to train for service-sector jobs. The workers themselves
struggled, but until the last couple of decades, many of them could rely
on union membership, experience, and seniority to carry them over till
retirement age. And thanks to New Deal policies, many had the means to
afford a decent living on their pensions. The shutting of factories threw up
another set of issues related to local geography.
Since the industrial revolution, industry has tended to cluster. Much
of it was near major metropolitan areas like New York or London, but
some factories were situated in smaller towns, especially in the Midwest
of the United States, and the Midlands in England. This was a blessing
for the local economy when industry was booming, but a curse when
manufacturing employment started to decline. A single plant closure could
throw the whole community into a tailspin—an outcome that produced
the phrase “rust belt.”
18. Quoted in Shawn Donnan and Sam Fleming, “America’s Middle-Class Meltdown,” Financial
Times, May U1, 2016.
-- 216 of 312 --
The Globotics Upheaval 205
And then there are the “deaths of despair.”
Deaths of Despair—Anomie in Action
The lack of good jobs—those with good health insurance policies and
other benefits, training, and the expectation of advancement—also made
it harder for displaced American manufacturing workers to marry. While
most low-skill white Americans born in the 1950s were married by age
thirty, the figure dropped to half for those born in 1980.” Without the
stability of marriage, personal and social instability rose. This class of
Americans suffers worse physical and mental health, and more social iso-
lation, obesity, divorce, and suicide.
The mortality rate amongUS whites aged forty-five to fifty-four with
only high school degrees—both men and women—has risen significantly
since the late 1990s. “Half a million people are dead who should not be
dead,’ writes Nobel Prize winner economist Angus Deaton with his co-
author Anne Case, a professor of economics at Princeton University. They
call these “deaths of despair,’ and they find that they have been rising
across the US at every level of urbanization.
The proximate causes of the higher death rates are clear—drugs, al-
cohol, and suicide—but Case and Deaton view them as all the same: “In
a sense, they are all suicide—either carried out quickly (for example, with
a gun) or slowly, with drugs and alcohol.” Case and Deaton believe that
the higher jobless rates, reduced marriage rates, and worse physical and
mental health of Americans caused the higher death rates indirectly. It
did this by kicking out the social and economic supports that used to help
people get through hard times.
The Case-Deaton view echoes Durkheim's theory of “anomic suicide.”
Anomie—namely disconnection from society, a feeling of not belonging,
and weakened social cohesion—can make people feel so estranged that
19. Anne Case and Angus Deaton, “Mortality and Morbidity in the Twenty-First Century,’
BPEA article, March 23, 2017.
-- 217 of 312 --
206
THE
GLOBOLICS
UPHEAVAL
they
commit
suicide.”
Durkheim,
writing
in
1897,
suggested
that
an-
omie
is
especially
prevalent
during
times
marked
by
socioeconomic
and
political
convulsion
that
lead
to
rapid
and extreme changes
in
people's
communities
and
everyday
lives.”!
Case and Deaton recast the theory in modern terms. The deaths are, as
they put it, the outcome of “cumulative disadvantage.’
Cumulative Disadvantage
Case and Deaton conceive of people as being handed various “burdens”
throughout their lives. The heavier the burden, and the longer it has to
be borne, the harder things get. And starting from the 1970s, the burdens
piled on for this group.
Life didn't turn out as they were raised to believe it would. When the
American Dream became the American Illusion, a sense of hopelessness
crept in. People turned to overeating and alcohol or drug abuse. They no
longer turn to standard social organizations like traditional churches,
marriage, and family; without these stabilizing social structures, things
could, and often did, spin out of control. As Deaton puts it: “We are trying
to say that low income and low job opportunities, after a long period of
time, tears at the social fabric. It's the social fabric that keeps you from
killing yourself?”
This trend is mostly an American phenomenon since, in the US, social
market capitalism became alot more market and a lot less social than it was
before President Reagan started to undo the New Deal. Low-education,
middle-aged Europeans and Japanese have suffered the same effects of au-
tomation and globalization, but they were supported by cohesive social
20. See excerpt from Robert Alun Jones, Emile Durkheim: An Introduction to Four Major Works
(Beverly Hills, CA: Sage, 1986), 82-114.
21. Emile Durkheim, Suicide: A Study in Sociology (1897; repr., New York: The Free Press, 1951).
22. Alana Semuels, “Is Economic Despair What's Killing Middle-Aged White Americans?” The
Atlantic, March 23, 2017.
-- 218 of 312 --
The Globotics Upheaval 207
fabrics and government-sponsored safety nets. Their governments rou-
tinely provide financial support, healthcare, child support, and pensions
that relieve individuals of much of the cumulative disadvantage.
The classes of workers that had made up Roosevelt’s forgotten men and
women were being forgotten anew. Rather than easing the painful impact
of automation on industrial workers, the US political system made things
worse. A half century after the New Deal, government policy was again
driven largely by the money and political power of the “one percent” —just
as it had been in nineteenth-century Britain.
Taxes for the rich were lightened as safety net services for struggling
Americans were cut. In one particularly important policy change, indi-
vidual Americans were limited to five years of welfare benefits for their
whole life. Those who have exhausted this limit have nothing to fall back
on. As part of this trend, anti-union laws were passed at the state and fed-
eral levels with President Ronald Reagan a notable champion of this policy.
Labor market regulations were relaxed, union membership declined, and
many aspects of the social safety net were weakened in the name of pro-
market, business-friendly reforms.
FROM UPHEAVAL TO BACKLASH
The Globotics Transformation is playing with fire around a powder keg of
discontent—especially in the US where the safety net is set far too low to
be of help to many Americans who have borne the brunt of the disruption
that the Services Transformation injected into the system since 1973.
One of the great economic historians of our times, Barry Eichengreen
of the University of California—Berkeley, dissected the 2016 back-
lash by putting it into historical context in his 2017 book, The Populist
Temptation: Economic Grievance and Political Reaction in the Modern
Era. Drawing on examples from the 1800s onward, he sums it up this
way: “Populism is activated by the combination of economic insecu-
rity, threats to national identity, and an unresponsive political system.’
The resulting populist backlashes are often damaging and destructive.
-- 219 of 312 --
208 THE GLOBOTICS UPHEAVAL
“Populism arrays the people against the intelligentsia, natives against
foreigners, and dominant ethnic, religious, and racial groups against
minorities.”
The economic insecurity, hardship, and despair created by the dis-
ruptive duo’s impact on the US and European economies from 1973
had political consequences that we saw in 2016. The economic inse-
curity and perceived threats to national identity that are coming with
the Globotics Transformation seem destined to lead to further backlash
since the political systems in the US and Europe are unresponsive to
the challenges so far. The governments are either unaware of how fast
the changes are coming or living in denial about their implications for
middle-class prosperity.
The factors that are turning the Globotics Transformation into the
globotics upheal are clear to see and already in operation. If history is a
guide, the next step will be some form of backlash, and possibly another
wave of populism.
It has happened before.
-- 220 of 312 --
The Globotics Backlash
and Shelterism
On the morning of November 30, 1999, Seattle police woke up to find
that the “antiglobalization movement” had started. It was just that quick.
Before November 30, there had been antiglobalization “moments”; on
November 30 the moments became a movement.
The night before, ten thousand protestors surrounded the Paramount
Theater and Convention Center where the pro-globalization World Trade
Organization (WTO) was supposed to have its opening ceremony the
next morning. The Seattle police were unaware and unprepared. The mass
civil disobedience won the day and the opening ceremony was canceled.
But the day wasn't over.
In another part of the city, twenty-five thousand labour unionists
started a peaceful march. When they reached downtown, the combina-
tion of environmentalists and unionists stretched police capacities. Black-
hooded anarchists seize the opportunity to smash windows and burn cars.
By midday, Seattle was a mess.
The National Guard and US military units were called in and an over-
night curfew was enforced. Protesters were teargassed and beaten with
batons. Five hundred people were arrested. The city suffered millions of
dollars in damages in what came to be known as the “Battle in Seattle.”
And then it spread globally.
-- 221 of 312 --
210
THE
GLOBOTICS
UPHEAVAL
The
antiglobalization
movement
burst
onto
the
international
stage
at a
pace
that
astonished
and
amazed—blindsiding
authorities
in
many
nations.
The
years
2000 and
2001
witnessed
massive, antiglobalization
protests
in
Washington DC,
Prague,
Nice,
and
Gothenburg
in
Sweden.
Things turned
violent
in
Sweden.
Overwhelmed
by
the
number
of
protesters,
the
Swedish
police
used
batons,
horses,
dogs,
and
eventually
guns
to
control
the
crowd.
Police
shot three
protesters.
Radicals
responded
with
bricks
and
Molotov
cocktails.
But things got even
more
radical
at
the
next
G8
summit
in
Genoa.
Three hundred thousand demonstrators gathered outside a meeting of
the G8 heads of state in Genoa, Italy to face off tens of thousands of po-
lice. In preparation, a thirteen-foot fence was set up to protect the heads
of state. Train and plane services into Genoa were suspended, highway
exits were blocked, and a special watchlist was established to deny entry
into Italy of known anarchists. Despite the preparations, violence erupted.
A twenty-three-year-old protestor, Carlo Giuliani, was shot dead by po-
lice. Hundreds were injured. Hundreds were arrested. The city center
looked like a war zone.
There are important lessons here for how the globotics upheaval could
turn into a violent globotics backlash.
BACKLASH BEDFELLOWS—FUSING THE FURIES
A peaceful protest by nature lovers turned into the “Battle in Seattle” be-
cause of the unlikely fusion of unlikely bedfellows—environmentalists,
labor unionists, and anarchists. A Washington Post journalist wrote at the
time: “What's really surprising is that the people who don't like free trade—
the Pat Buchanans and Ross Perots, the unions, the environmentalists,
the freaks, the randomly angry people—were somehow able to stand one
another's presence long enough to organize a massive protest.”!
1.
Joel
Achenbach “Purple Haze
All
Over WTO”, Washington
Post,
December
1,
1999.
-- 222 of 312 --
New Backlash, New Shelterism 211
Globalization in the 1990s had made different groups furious for dif-
ferent reasons and these differences had long kept them from cooperating.
At Seattle, the furies fused. If the globotics upheaval does flare up into a
violent backlash, my guess is it will involve a similar fusion.
For decades, millions of blue-collar workers have been competing with
Chinese manufacturing abroad and industrial robots at home. Neither
competition has been going well. Automation and globalization damaged
these workers’ financial prospects and have thrown their communities
into disarray. These blue-collar workers will soon have company.
Various experts predict that globots will displace millions, tens of
millions, or hundreds of millions of service-sector and professional
workers. If it turns out to be “only” millions and the changes are spread
out over many years, the globotics upheaval will stay contained. If it is
hundreds of millions and it happens in a few years, the results could be
revolutionary in the bad sense of the word. Quite simply, the globotics
upheaval’s disruption of service-sector and professional jobs will be like
tossing a lighted cigarette into a firework factory.
This combination of blue-collar and white-collar voters will be an un-
stable mixture. It is the type of combination that has in the past exploded.
In the early twentieth century, lingering economic difficulties induced
Europeans to long for authority, justice, and economic security. This led
them to embrace extreme solutions (fascism or communism). Things
probably wont go that far, but the feelings are not so different today, espe-
cially in the US.
A Base of Anger—the 2016 Backlash that Gave Nothing Back
Patti Stroud knows all about the disruptive impact of the globots that trig-
gered American deindustrialization. For a quarter-century, her husband
had a good job at a steel mill in Pennsylvania. It was closed just weeks be-
fore the 2016 US presidential election.
The fifty-six year old, who cleans houses for a living, voted for Trump
because he promised a break from the past. “I thought we needed a big
-- 223 of 312 --
212
THE
GLOBOTICS
UPHEAVAL
change,
and
boy, did
we
get
it?’
she
said
in
a
March
2018
interview with
the
New
York
Times.”
But
it
was
not the
change
she
was
hoping
for.
Trump and Brexit voters were angry in 2016—frustrated with main-
stream politicians who had failed to stop the disruptions of their
communities, the loss of good jobs, and the relentless undermining of the
hope that things would get better. For far too long, they bore the brunt of
the tech-trade team’s disruptive influences. They were the bearers of far
too much of the “pain” part of the gain-pain package that automation and
globalization has been delivering to the working class from 1973. Voting
to leave the EU and electing an unruly outsider as US president were ways
of saying “enough is enough.”
But in fact, the 2016 backlash has given very little back. The 2016
populists politicians offered illusion-based solutions—like a border wall,
or leaving the EU—to reality-based problems—like deindustrialization, or
stagnate wages. These voters are still struggling financially. Neither Trump
nor Brexit have improved things for them materially. The economic ca-
lamity continues—especially in the US.
The loss of manufacturing jobs has fundamentally damaged the life-
time prospects of many Americans. There is only the thinnest chance that
a fifty-year-old worker displaced from manufacturing will find a job that
pays as well or provides as much income security. This reality created a
sense of hopelessness, a sense that a good new job is not on the way, that
wages for the jobs on offer will never rise, and that fractured communities
will never coalesce again. And the lack of hope is teamed with poor
outcomes.
The US numbers are sobering. Forty million live in poverty and half
of those earn less than half the poverty-level income.? A quarter of US
children live in poverty. The country has the highest rate of obesity in the
2. Quotes from Trip Gabriel, “House Race in Pennsylvania May Turn on Trump Voters’ Regrets,”
New York Times, March 2, 2018.
3. Numbers from “Income and Poverty in the United States: 2016”, by J. Semega, K. Fotenot, and
M. Kollar, US Census Bureau, September 2017, and Yale’s Environmental Performance Index,
http://archive.epi.yale.edu/epi/issue-ranking/water-and-sanitation, and https://www.vox.com/
2015/4/7/8364263/us-europe-mass-incarceration
-- 224 of 312 --
New Backlash, New Shelterism 213
developed world, and it ranks below Lebanon in terms of access to water
and sanitation. The share of the US population in jail is the highest in the
world; it is five times higher than the average among rich nations.
US men in particular have just been giving up in record numbers—
especially those with only high school educations. The share of prime-
age males (twenty-five to fifty-five) in work or looking for work has fallen
steadily since the 1970s, with the trend noticeably more marked for those
with a high school education or less. In 1974, the participation rate was
92 percent; in 2015, it was about 82 percent. The rate for those with college
degrees fell as well, but only from 97 percent to 94 percent.
And the future looks no brighter for the people hardest hit by deindus-
trialization. US economic mobility has dropped steadily since the 1970s.
Eighty percent of Americans born in 1970 into a household with an av-
erage income would achieve higher incomes than their parents. Kids born
in an average household in 1980 have only a fifty-fifty chance of doing
better than their parents economically. And in the hard-hit Midwestern
states, the situation is worse. There is a better-than-even chance that the
kids of average parents will slip down the economic ladder.
Almost half of middle-aged Americans have too little money saved for
a comfortable retirement. A recent survey showed that 40 percent could
not come up with $400 to cover an emergency without borrowing or sel-
ling something. One out of four had to deny themselves some form of
healthcare since they couldn't afford it.
In the US, healthcare is still getting more expensive, the debt-financed
tax cuts went mostly to the richest Americans, and nothing has been done
to help displaced workers adjust to twenty-first-century economic realities.
In Britain, public services continue to deteriorate and almost nothing has
been done to reinforce the adjustment policies aimed at assisting workers
affected by deindustrialization. In both countries, many voters still feel
their communities are under threat culturally as well as economically and
the result has been growing anti-foreigner feelings.
History is littered with examples of discontent that led to nothing more
than a disorganized mass of angry and frustrated people. But it doesn't
always end that way. Sometimes a group of individuals turns into an
-- 225 of 312 --
214
THE
GLOBOTICS
UPHEAVAL
individual
group and
the
result
can
shift
history.
The
process
is
messy
and
not well understood—as is true of all complex social happenings.
COULD THE BACKLASH PRODUCE VIOLENT PROTESioz
“T think the great majority of people who have joined this movement
started off with a vague sense that something was wrong and not neces-
sarily being able to put their finger on what it was,” said George Monbiot, a
columnist for the British newspaper The Guardian.* He was talking about
the process that turned many antiglobalization “moments” in the 1990s
into a giant antiglobalization movement, but the quote fits today’s mood.
In many parts of the US, Europe, and other high-income nations, there is
a generalized feeling of vulnerability, exploitation, and injustice—but no
clear sense as to who is to blame.
A “vague sense that something is wrong” does not produce mass
demonstrations and street violence. Movements need targets to focus the
anger. The target of the antiglobalization movement turned out to be mul-
tinational corporations but the target emerged organically.
Monbiot explains that various activists were “having a sense that
power was being removed from their hands, then gradually becoming
more informed, often in very specific areas.’ At first there seemed few
connections. There were “some people who are very concerned about
farming, those who are very interested in the environment, or labour
standards, or privatisation of public services, or Third World debt.” The
thing that connected the dots was large corporations: “These interests tie
together and the place they all meet is this issue of corporate power,’ wrote
Monbiot.
Multinationals, especially the big tech companies, may turn out to be
the target of the globotics backlash if it does go global and does go to the
street.
4. Quotes from Mike Bygrave, “Where Did All the Protesters Go?” The Observer, July 14, 2002.
-- 226 of 312 --
New Backlash, New Shelterism 215
Who Might the Backlash Target?
Big tech companies like Facebook, Amazon and Google were just starting
to get roughed up in the “playground” of public opinion when this
book went to press. In early 2018, Mark Zuckerberg, CEO of Facebook
was Called to testify before the US Congress and EU Parliament about a
scandal involving the misuse of users’ data.
These guys make perfect targets for populist backlashers. They are fab-
ulously rich for one. Zuckerberg’s estimated weatlth is over $70 billion;
for comparison, the US Marine Corps’ annual budget is only $27 bil-
lion. On top of that they are well-known to the general public, and some
of their companies are involved in the automation of white-collar jobs
and online freelancing. Another aspect that will make them targets-for-
opportunists is a vague sense that these men (and they all are men) and
their corporations are exploiting, for personal profit, the most human of
tendencies—the need for sharing with others.
One line of attack so far has stressed the manipulative nature of the
services. “We talk about addiction and we tend to think, ‘Oh, this is just
>»
happening by accident’” said Tristan Harris, who was the CEO and co-
founder of a startup Google bought in 2011 before becoming a design
ethicist and product philosopher at Google. “The truth is that this is hap-
pening by design. There’s a whole bunch of techniques that are deliber-
ately used to keep kids hooked.”
Harris mainly wants to raise awareness of the problem with an anti-
digitech addiction campaign aimed at fifty-five thousand US schools.
Others are more accusatory. “The largest supercomputers in the world
are inside of two companies—Google and Facebook,’ notes Chamath
Palihapitiya, a venture capitalist and early Facebook employee. “The
companies are “pointing them at people's brains, at children.” The re-
sult, he argues, is “ripping apart the social fabric of how society works.”
Promoters of this line of outrage seem to be viewing things in a way that
5. Quoted in David Mogan, “Truth About Tech Campaign Takes on Tech Addiction,” CBSNews.
com, February 5, 2018.
-- 227 of 312 --
216
THE
GLOBOTICS
UPHEAVAL
is
not
too
far
from
the
zeal
shown
by
the
“Temperance
Movement”
of
the
1910s that
led
to
a
constitutional
amendment
against
alcohol
in 1920.
The
allegations
of
evil-doing
and greed
could
provide
the
focal
point
for protest.
The former
prime
minister of
Belgium,
Guy
Verhofstadt, put
the
point
directly
to
Facebook
CEO
Zuckerberg
when
he
was
testifying
before
the
EU
Parliament.
“You
have
to
ask
yourself
how
you
will
be
remembered.
As
one of
the three
big
internet giants
together with
Steve
Jobs
and
Bill
Gates
who
have
enriched
our
world and
societies,
or
on the
other
hand,
as
the
genius
that
created
a
digital
monster
that
is
destroying
our
democracies
and
our
societies?”
Of course, this sort of allegation is a long way from the job-displacing
effects of globots, but as we saw in the antiglobalization movement, the
targets of the backlash often find themselves in a crossfire from people
with diverse grievences. Yet another source of what could become a
mighty pushback takes an even deeper bite at the big tech companies by
focusing directly on their goldmines—their data.
RADICAL MARKETS AND WHO CONTROLS OUR DATA
Two Chicago University scholars, Eric Posner and Glen Weyl, published
a book in 2018 that points out that no one thought through the “data
economy” before it happened. Their book, Radical Markets: Uprooting
Capitalism and Democracy for a Just Society, argues that the data-based
economy unknowingly developed without any systematic thought as to
the consequences. Its design was driven by greed and human curiosity.
The result, they argue, is inefficient and unproductive as well as being un-
fair, so radical solutions are needed.
The solutions they propose could easily be part of a backlash against
globots.
The authors point out that today data is governed by the “data-as-
capital” view. Once we give our data to these companies, it is theirs to
keep. They get to use it as much as they like and however they like. It is
like you have donated a book to a public library and the librarian gets to
decide what to do with it. They suggest a radically different solution, what
they
call
“data-as-labor.’ Data
in this
view
is
generated by
users and thus
-- 228 of 312 --
New Backlash, New Shelterism 217
the data belongs to the users. If the big tech companies want to use it, they
have to pay the users. Just imagine the radical implications of that simple
switch in data ownership.
Under the data-as-labor presumption, digitech firms would have to pay
people for the data they create. Suppose the parliaments of all the advanced
economies passed laws that forced Facebook (to take an example) to pay
each of its users $100 per year for the right to use their data. This would
generate a wider distribution of income and cultivate “digital dignity.’
The EU's digital law, the General Data Protection Regulation, is a step
in this direction. It protects and empowers EU citizens when it comes to
their data privacy and the ownership of their data. It is already reshaping
the way organizations interact with online users.
Financial Times columnist John Thornhill puts it this way: “We
consumers should wise up to our role as digital workers and—in Marxist
terminology—develop ‘class consciousness.” He suggests the formation
of “data labor unions” that could fight for our collective rights. Somewhat
tongue-in-cheek, he predicts that we'll know this is getting serious when
people start “digitally picketing social media groups.” He even has a quip
for the placards: “No posts without pay!”
This “radical markets” solution is indeed radical. And it is easy to see
how it might find allies among the Teamsters, lawyers, and office workers
who will lose their jobs to white-collar robots and telemigrants.
If the globotics upheaval and backlash turn into something big
and violent, we will need to see a process like the one that brought the
antiglobalization movement into existence. But what governs such
processes? How do a group of individuals turn into an individual group?
The answers, imprecise as they are, come from sociology.
From Individual to Collective Action
One pioneering sociologist, Emile Durkheim, viewed people has having
two levels of existence—two personalities, so to speak. At one level—the
level that is apparent most of the time—individuals care about themselves
-- 229 of 312 --
218
THE
GLOBOTICS
UPHEAVAL
and
their
loved
ones.
At
the
other
level,
individuals
submerge
their indi-
viduality.
They
act
as
if
their interests
and
the
interests
of
the
group
were
the
same.
They
follow
the
group’
actions
and
obey
the
group’s direction
even
when
doing
so
harms
their
personal
interests.
These two levels constantly coexist within each of us, according to
Durkheim, but they don't operate at the same time. This can generate
seemingly paradoxical behavior. A young man can, for instance, cheat
on his taxes to save a bit of cash. But the same man can, in different
circumstances, be willing to die for the country that he was cheating.
A critical question is: what triggers the shift between levels? What
switches people from operating on the individual level to operating on the
group level? Jonathan Haidt, author of the influential book, The Righteous
Mind: Why Good People Are Divided by Politics and Religion, has a name
for this. He calls it the “hive switch.” Flip the hive switch and the self shuts
down and the groupish instinct takes over, making people feel like they
are part of something greater than themselves.
Haidt argues that the flipping of just such a hive switch was a critical
aspect of the 2016 backlash—especially the election of Donald Trump. The
authoritarian aspects of Trump appealed to many Americans who were
reacting as members of communities under threat—not just individuals
facing economic difficulties. As Haidt wrote, many Americans “perceive
that the moral order is falling apart, the country is losing its coherence and
cohesiveness, diversity is rising, and our leadership seems to be suspect.”
In such situations, a goodly share of the population instinctively reaches
for autocratic solutions. “It’s as though a button is pushed on their fore-
head that says: ‘in case of moral threat, lock down the borders, kick out
those who are different, and punish those who are morally deviant? ”®
The globotics transformation won't be as obvious as the deindustri-
alization that has plagued America’s middle class for decades. The office
automation will not force whole office buildings to shut down. Globots
will be slipped in one by one. The transformation will look more like the
6. Jonathan Haidt, “The Key to Trump is Stenner’s Authoritarianism”, The Righteous Mind
(blog), January 6, 2016.
-- 230 of 312 --
New Backlash, New Shelterism 219
iPhone infiltration than the Janesville factory closings. This will make it
hard for people to identify the trend. But there will always be populists
willing to point fingers and make exaggerated claims against their targets
as a way of gaining power.
In the US, one such populist is already a declared candidate for the 2020
presidental election. His name is Andrew Yang, the presidential wannabe
we met in the Introduction. On his campaign site, Yang put it in stark
terms.’ “ Good jobs are disappearing. New technologies like robots and
AI are great for business, but will quickly displace millions of American
workers. In the next twelve years, a third of all American workers are at
risk of permanently losing their jobs, a crisis far worse than the Great
Depression.”
He seamlessly weaves the woes of blue-collar workers with those of
white-collar workers hit more recently by globots. A “massive employ-
ment crisis is already underway. . . . Artificial intelligence, robotics, and
software are about to replace millions of workers. This is no longer spec-
ulative—it is already happening.” ‘There is, he asserts, a very real threat
facing tens of millions of Americans, everyone from truck drivers and
lawyers to call center workers and accountants.
He predicts a violent backlash. “All you need is self-driving cars to de-
stabilize society. We're going to have a million truck drivers out of work.
That one innovation will be enough to create riots in the streets.”
Yang embraces the standard stance of populist-as-outsider. Someone
who can stand up for the people (who are pure) and against the elite
(who are corrupt). “I’m not a career politician—I’m an entrepreneur who
understands technology and the job market, and I know things are going
to get much, much worse than the establishment is willing to admit”
His solutions, which he writes about in his 2018 book, The War on
Normal People: The Truth about Americas Disappearing Jobs and Why
Universal Basic Income Is Our Future, are not revolutionary. This isn't a
new “ism” like fascism or communism. But we are living through a volatile
period, and things could easily get out of hand. Yang puts it starkly: “We
7. “Andrew Yang for President” website, www.yang2020.com.
-- 231 of 312 --
220
THE
GLOBOTICS
UPHEAVAL
have two
options.
We
can
stay
the course,
and
let
millions
of
hardworking
Americans
fall
into
unemployment
and
despair.
Or
we
can
face
the
chal-
lenge
together,
and
create
a
society
in
which
humanity
is
valued
as
much
as
the
market.”
The emergence of populists like Yang is quite predictable given the dis-
ruptive nature of globotics. His themes will surely get more mainstream
as the 2020 presidential election approaches. But the timing of any such
blowup is impossible to pin down.
Social psychologists tell us that violent protest is best understood as an
irrational thing—an emotional thing that is often triggered by a sense of
injustice.® A classic example of this came a couple years after the Battle in
Seattle. In 1992, four white Los Angeles police officers who had beaten a
black motorist, Rodney King, after a high-speed chase were acquitted of
assault. A video of the original incident convinced many in Los Angeles
that this was a clear-cut case of police brutality, so the acquittal triggered
emotional outrage. The result was five days of violent backlash. A dusk to
dawn curfew was declared. The National Guard was called in. Over fifty
people died, thousands were injured, and over a thousand buildings were
partly or completely destroyed. Globots displacing workers won't trigger
this sort of sudden rioting, but it illustrates how emotional and violent
backlashes can be.
There is nothing smooth or predictable about the process that puts the
“rage” in outrage, as some recent social science research shows.
Shared Unfairness Puts the “Rage” in Outrage
In a fascinating study of the “dynamics of outrage,’ Nobel Prize winner
Daniel Kahneman and colleagues ran experiments of “mock” trial juries
involving over 3,000 people and 500 juries. The idea was to see whether
people talking among themselves about unfairness led the group as a whole
8.
Samantha
Reis
and Brian Martin, “Psychological
Dynamics
of
Outrage
against Injustice?
The Canadian Journal of Peace and Conflict Studies, 2008.
-- 232 of 312 --
New Backlash, New Shelterism 221
to be more or less aggressive in terms of punishment than the individual
jurors before the discussion. In other words, does the group (the jury) act
more radically than the group of individuals (the jurists individually).
Six-person juries were presented with evidence of a mock personal-
injury case, and then asked—individually—to say how much they think
the guilty party should pay to the victim. Then the six individuals talked
over the case among themselves to decide the appropriate punishment.’
The findings are useful in understanding why it is so hard to predict when
social upheavals turn violent.
When the typical juror felt the “mock” crime was truly outrageous, the
jury as a group got extra harsh. In other words, the fact that the crime was
outrageous made the individuals as a group act in more extreme ways than
the average of the individuals deciding on their own. “Mob mentality”
would be an unscientific phrase for it. Outrageous things seem more out-
rageous when you share your sense of outrage with others. And a similar
thing happened in the opposite direction. When it came to mock crimes
that seemed trivial or technocratic, the group as a whole acted more leni-
ently after they deliberated together.
The key point here is that this sort of group dynamics makes social
outrage into a highly unstable, highly unpredictable thing. Cass Sunstein
wrote a recent article discussing the key role that injustice played in the
rapid spread of the #MeToo movement. He stressed the point that the
reaction outrage causes can depend upon unexpected dynamics. “With
small variations in starting points, and inertia . . . [outrage may fizzle or
grow.°
Another key point—and one that reinforces the notion that the
globotics backlash will involve a fusing of white-collar and blue-collar
furies—is that outrage usually springs from a bed of long-lived discontent.
Economic hardship and extremism are long-time, historical companions.
9. Cass R. Sunstein, David Schkade, and Daniel Kahneman, “Deliberating about Dollars: The
Severity Shift,” Law & Economics Working Papers No. 95, 2000.
10. Cass Sunstein, “Growing Outrage,’ in Behavioural Public Policy, 2018 (in press).
-- 233 of 312 --
222
THE
GLOBOTICS
UPHEAVAL
Economic historians have found that severe and prolonged economic
shocks have political consequences. Drawing lessons from the polit-
ical history of twenty countries going back to 1870, a team of economic
historians found that democracies tend to take a turn towards far-right
politics following severe economic shocks (specifically, financial crises)."
Far-right vote shares rose, on average, by about a third in the five years
after the shock. On top of this, and perhaps feeding the trend, governing
got harder. Parliamentary majorities shrank and the number of parties in
parliaments rose. As a result, decisive political action became more difh-
cult just as it was most needed.
The impacts of the economic shocks were not limited to elections.
Lingering economic shocks were associated with backlashes that spilled
out on to the streets. General strikes were a third more likely, riots were
twice as likely, and antigovernment protests were three times more likely
after major economic shocks.
It is not just the size of the shock that matters. Another set of economic
historians, led by Berkeley professor Barry Eichengreen and Oxford pro-
fessor Kevin O’Rourke, found that long-lasting economic troubles were
particularly associated with a rise in the share of votes won by right-wing
parties.” Support for far-right, populist parties grew the most when eco-
nomic hardship was allowed to persist for years—as it has been allowed to
do in America in recent decades.
So will the globotics backlash turn to extremes and violence? This is
not a question that can be answered with certainty. There is nothing sure
about a violent backlash, but it is a possibility we should think about.
What is sure is that there will be at least a milder form of backlash that
I call “shelterism.’
Shelterism means the sorts of policies people want when they are not
bent on stopping progress, but still want some “shelter from the storm.”
11. Manuel Funke, Moritz Schularick, and Christoph Trebesch, “The Political Aftermath of
Financial Crises: Going to Extremes,’ CEPR policy portal, VoxEU.org, November 21, 2015.
12. Alan de Bromhead, Barry Eichengreen and Kevin O'Rourke, “Right-wing Political
Extremism in the Great Depression,’ VoxEU.org, February 27, 2012.
-- 234 of 312 --
New Backlash, New Shelterism 223
Indeed, it’s already started. Politically powerful groups that are threatened
by digitech are calling for and getting regulatory shelter that slows or
reverses the changes.
BEST BET BACKLASH: SHELTERISM
Eight thousand drivers of London's iconic black cabs brought central
London to a standstill with a drive-slow protest in February 2016. They
were protesting against digitech—or, more precisely, against Uber. Uber
had taken millions of rides that would have gone to black cabs. In objecting
to this, Steve McNamara, head of the drivers’ association, didn't focus on
the economic competition—he focused on the unfair and unsafe bits.
“Since it first came onto our streets, Uber has broken the law, exploited
its drivers and refused to take responsibility for the safety of passengers.”
Uber is neither a white-collar robot nor a telemigrant, but it turned
taxis from a sheltered sector to an open sector—just as globots are doing
in many service sectors. And, like power looms in northern England in
1811, the technology seemed outrageously unfair. Skilled workers saw their
occupations suddenly opened to competition from less qualified, less
regulated workers.
The go-slow protest is a classic example of how workers will react
when their livelihoods and communities are threatened by technology (or
globalization), especially when the changes are viewed as unjust. Drivers
wanted some shelter from the shock. And in fall 2017, they got it.
Urged on by a left-leaning mayor, London Transport removed Uber’s
license, saying the company was not “fit and proper” to operate. Passenger
safety was a big issue, and London Transport noted that Uber had failed to
inform authorities about crimes committed by drivers, including one case
of sexual assault. But the safety-based rationale wasn't the only, or per-
haps even the main, motivation for the opposition to Uber. Cabbies were
13. Quote from Sarah Butler and Gwyn Topham, “Uber Stripped of London Licence Due to
Lack of Corporate Responsibility,’ The Guardian, September 23, 2017.
-- 235 of 312 --
THE GLOBOTICS UPHEAVAL toi)nS
bearing
most
of
the
cost
of
the
new
technology
and
the
ban
was one
way
of
sharing
the
pains
and slowing
the
inevitable
integration of
Uber-like
technology
into
the industry.
The
ruling stands despite
a
pushback
against
the
backlash—40,000
Uber
drivers
and 850,000
of
their
riders
signed
an
online
petition
requesting
a
reversal.
The ban
has
spread
to
other
British
cities
(Uber
is
challenging
these
in
court).
Health, safety, environmental, and—above all—privacy regulations are
the obvious means of slowing the disruption duo’s impact on livelihoods.
This will be easier in sectors that are already heavily regulated—like banks
and motor vehicles—since imposing rules on, say, robo-reporters would
require a whole new regulatory infrastructure with surveillance and en-
forcement mechanisms. Setting these up is possible, but will take much
more time than denying a license to Uber.
One good example of shelterism in action is the way American truck
drivers are agitating for regulatory shelter from self-driving vehicles.
Regulatory Shelterism
A globot killed Joshua Brown, or so some would claim. In May 2016, his
Tesla collided with a truck. He died instantly. Despite safety issues raised
by this and other accidents, US states are pushing forward laws that will
hasten the progress of vehicles driven by software robots. In December
2016, for example, Michigan allowed the testing and use of self-driving
cars on public roads, including ride-sharing and truck platoons (where
a few robot-driven trucks follow each other closely). The Michigan law
doesn't require a human to be in the vehicle. This has truckers worried,
and their labor union is doing something about it.
The truckers’ union, the International Brotherhood of Teamsters, is over
a century old—having been formed when a teamster was someone who
drove a team of horses. James Hoffa, the union boss, said, “I’m concerned
about highway safety. I am concerned about jobs. I am concerned we are
moving too fast in a very, very strategic area that we have to make sure we
are doing it right because lives are involved. . . . It is vital that Congress
-- 236 of 312 --
New Backlash, New Shelterism 225
ensure that any new technology is used to make transportation safer and
more effective.’ Hoffa claimed, big business is running this regulation. Big
business's goal, he asserted, was to “get drivers out of the seat and make
money. . . If a guy makes $100,000 for driving a truck where is he going to
get a job like that?” But he doesn’t want to be viewed as a modern Luddite,
as he adds: “Obviously we can't stop progress.’ The sentiment is finding
a voice. Two New York lobby groups, Upstate Transportation Association
and Independent Drivers Guild, pressed for bans on autonomous vehicles
to avoid losing thousands of transportation jobs.
Labor came out OK in this battle of big business and big labor. The
US House of Representatives passed a bill on self-driving vehicles that
was generally pro-automation with one notable exception—trucks. The
legislation, which still hadn't made it into law when this book went to
print, grants nationwide permission for up to 100,000 vehicles to be tested
without safety approval, but explicitly excludes commercial trucks.”
Since the Joshua Brown accident involved a robot-driven car and a
human-driven truck, it is easy to believe that a law which allows robots into
cars but not trucks is not only about safety. It surely matters that a rapid
shift to robot-driven vehicles could displace over four million workers in
the US, with taxi, bus, and truck drivers leading the ranks.’ And it may
have helped that the Teamsters have many members in Midwestern states,
and they will be critical in the 2020 US elections.
Motives were clearer in the January 2018 talks between US shipping giant
UPS and its 260,000 union workers in North America. The Teamsters are
asking UPS to commit to replacing no drivers with drones or self-driving
trucks. None of this is explicitly anti-technology. The thrust seems to be
14. See David Shepardson’s “Union Cheers as Trucks kept out of U.S. Self-Driving Legislation,”
Reuters.com, July 29, 2017.
15. Keith Laing, “Senators Drop Trucks from Self-Driving Bill,” Detroit News, September 28,
2017. The House version of the bill had passed by the time this book went to press; the Senate
version was pending; Chris Teale, “US Senate Considers ‘Different Possibilities to Pass AV
START Act,” SmartCitiesDive.com, June 14, 2018.
16. “Stick Shift: Autonomous Vehicles, Driving Jobs, and the Future of Work’, Center for Global
Policy Solution, March 2017.
-- 237 of 312 --
226
THE
GLOBOTICS
UPHEAVAL
to
protect particular groups.
As
the
Amercian
TV
presenter
Malcolm
Gladwell
put
it:
“I
wonder
if
we
aren't
at
the
beginning
of
an
extended
period
of
backlash
in
this
country
..
.
where
in
the
face
of
overwhelming
amounts
of
change
in
a
very
smal]
time
what people
basically say
is,
“Lets
stop.
Enough.’””
Al-driven vehicles are perhaps the most obvious target for shelterism,
but the trend is spreading. The US Congress is taking the first steps
towards broader regulation. In December 2017, senators and congressmen
introduced a bill to set up a federal advisory committee that would eval-
uate the broader impact of AI on the US economy and society. “It’s time to
get proactive on artificial intelligence, said Representitive John Delaney.
“Big disruptions also create new policy needs and we should start working
now so that AI is harnessed in a way that society benefits, that businesses
benefit and that workers benefit.”
These politicians have good reason to be proactive. Recent opinion polls
show that US voters support regulatory pushback against the globots. In
2017, the Pew Research Center surveyed American attitudes toward the
globotics transformation—or, as they put it, a world where “robots and
computers are able to do most of the jobs that are done by humans today,’
Over three-quarters of the respondents thought the scenario of robots and
computers taking over many jobs currently done by humans was realistic.
The poll also showed firm support for shelterism.'* Almost six in ten
Americans thought that the government should impose limits on how
many jobs businesses can replace with machines. Only 40 percent felt
businesses were justified in replacing humans with machines simply be-
cause the robots cost less. More than eight in ten said they favored limiting
machines to “performing primarily those jobs that are dangerous or un-
healthy for humans.’
17. Quoted in “Anxiety about Automation and Jobs: Will We See Anti-Tech Laws?” James
Pethokoukis, www.AELorg (blog).
18.
Quotes from Luke Muelhauswer, “What Should
We
Learn from
Past
AI Forecasts?.”
Open
Philanthropy
Project,
September
2016.
-- 238 of 312 --
New Backlash, New Shelterism 227
Taken together, these opinions suggest that the US electorate is ready
for shelterism. Voters are primed for policies that slow down the job
displacement—at least in the abstract. Another example of an existing
policy that slows job displacement is the law that the European Union
adopted to deal with real migration, not telemigration.
Social Dumping in Europe
“This is an important step to create a social Europe that protects workers
and makes sure there is fair competition,” said Agnes Jongerius, a Dutch
Labor Party member of the European Parliament. She was reacting to a
reform of something that is akin to telemigration, but without the “tele,”
namely temporary work done by workers from one EU nation in another.
The EU is, in principle, a single market when it comes to labour. That
means that companies from one EU member can bring their own workers
when doing projects in other EU nations. For example, a Polish construc-
tion company can use Polish workers on German building sites—paying
them Polish wages and paying Polish social charges (the European equiv-
alent of US payroll taxes like Social Security). The workers themselves
continue paying Polish taxes even though they are working in Germany.
There are lessons here for the likely reaction by American and European
workers as telemigrating gains in popularity.
This practice of using lower-paid foreign workers led to outrage on the
part of German workers. There is even a name for this unfair competition—
“social dumping’—which means undermining work conditions in the
host country due to increased competition from workers with laxer
workplace regulations, wages, and/or taxes. This label is a very conscious
analogy with dumping as it is used by international trade lawyers. When
trade lawyers say “dumping”, they mean exporting goods at prices that are
below production costs. The “social” is added to indicate that the goods
are made in countries with weak social protection. This practice led to a
backlash and the imposition of a form of regulatory shelterism called the
Posted Workers Directive.
-- 239 of 312 --
228
THE
GLOBOTICS
UPHEAVAL
The
way
this
shelterism
arose
provides
a
good
illustration
of
the
unpre-
dictable
dynamics
of
social
outrage
and
upheaval.
While
free
migration
within
the
EU
has
been
a
reality
since
the 1990s,
concerns
about
social
dumping
were
fairly
marginal
for years.
But then
the
movement
picked
up
momentum.
The
large
wage
and
tax
gaps
in
Europe,
plus
the
post-2008
growth slowdown,
led
to
rising
numbers
of
posted workers and
a
polit-
ical
backlash.
As
the
EU
president
Jean-Claude
Juncker
stated
in
2014,
“in
our
Union,
the
same
work
at
the
same
place
should
be
remunerated
in
the
same
manner.”
The reform
that
Junker
was
referring
to—the
Posted
Worker
Directive—limits
the
duration
of
posted-worker
jobs
to
twelve
months.
After
that,
the
worker
has
to
be
paid
and
employed
according
to
local
laws.
The rise of telemigration will spark a similar reaction. Local workers
will surely come to view telemigration as “social dumping”—a violation
of the implicit social contract between businesses and workers. And they
will ask for something like the Posted Workers Directive that puts limits
on how long telemigrants can be used by companies and how much they
have to be paid.
There is nothing new about these examples of shelterism. Shelterism
has a long history of protecting politically powerful industries.
Historical Shelterism: Red Flag Laws and Featherbedding
In the nineteenth century, it wasn't self-driving cars threatening to throw
millions out of work, it was human-driven cars. Motor vehicles threatened
the livelihoods of many workers in the British horse-drawn carriage and
railroad sectors. In Britain, these sectors fought back with reactionary
regulations known as the “Red Flag” laws. These laws, which spread
to some US states, were as ludicrous as they were effective in slowing
automation.
19.
Jean-Claude
Juncker, “A
New
Start for
Europe,’
Opening Statement
in the
European
Parliament Plenary Session, July
15,
2014.
-- 240 of 312 --
New Backlash, New Shelterism nNi)\o
The most famous, the Locomotive Act of 1865, imposed extreme
conditions on “every locomotive propelled by steam or any other than
animal power.’ It required that “at least Three Persons shall be employed
to drive or conduct such Locomotive.’ The “red flag” name comes from
the second requirement: “one of such Persons . . . shall precede such
Locomotive on Foot by not less than Sixty Yards, and shall carry a Red
Flag constantly displayed, and shall warn the Riders and Drivers of Horses
of the Approach of such Locomotives.”
But the thing that really rendered the new technology uncompetitive
was the speed limit: “It shall not be lawful to drive any such Locomotive
along any Turnpike Road or public Highway at a greater Speed than Four
Miles an Hour,’ which is walking speed, “or through any City, Town, or
Village at a greater Speed than Two Miles an Hour.” The laws stifled the
automobile industry in Britain for three decades (it was repealled in 1896).
In one of those “truth is stranger than fiction” moments, San Francisco
banned self-driving delivery bots from most sidewalks in 2018. The bots
allowed are restricted to moving at less than three miles per hour and a
human operator must be within 30 feet during testing. In what is either a
subtle tribute to historical shelterism, or just a bald coincidence, sidewalk-
based delivery bots in Washington D.C. are fitted with red flags to alert
pedestrians and drivers.
Automation in cargo handling produced a different type of reactionary
regulation—as did the switch from coal-powered to diesel-power train
engines. It was called “featherbedding” and forced companies to keep
paying workers whose jobs had been rendered obsolete by automation.
This seems destined to be copied in future shelterism.
Containerized shipping was a boon to trade and manufacturing from
the 1960s. Shipping costs were slashed by the switch to standardized ship-
ping containers that could be loaded and unloaded directly from trains
or trucks with massive cranes. The labour- and time-saving technology,
however, scuppered the fortunes of highly paid dock workers known as
longshoremen, who loaded and unloaded ships using traditional methods.
Ultimately, it was a question of who would bear the economic and so-
cial costs of technological change: the workers or the companies. In the
-- 241 of 312 --
230
THE
GLOBOTICS
UPHEAVAL
US, longshoremen were unionized and, since they controlled a vital eco-
nomic chokepoint, they had a good deal of bargaining power. And they
used it to get some shelter from the technology. After a series of costly
strikes and port blockades, the shipping companies and ports settled the
matter by keeping displaced workers on the payroll even when they had
little to do. This was called featherbedding.
The situation in the railroad sector was similar and lasted until the
1970s. When the technology switched from coal to diesel, unions man-
aged to force railroads to continue hiring “firemen” even though there was
no fire on a diesel train. The laws and contracts that the workers bargained
for had names like “full-crew laws” that required a minimum number of
workers per train; “train consist laws” that limited the size of trains, and
“job protection laws” that required compensation for employees who were
laid off or transferred to other duties.
More recently, privacy laws have shielded Swiss financial-sector jobs
from offshoring. Switzerland has strict privacy laws for its banking sector.
Intentionally revealing client secrets can lead to three years in prison.
Unintentional breaches can lead to $250,000 fines. This naturally puts a
damper on Swiss banks’ enthusiasm for the sort of back-office offshoring
that is common in US and UK banks. While the regulation was not
designed to protect back-office jobs, it inevitably had that effect. It unin-
tentionally slowed the globotics transformation and sheltered some Swiss
workers from globots.
It is easy to think that data privacy laws could be used similarly to
hinder the use of telemigrants in many service sectors. Medical, ac-
counting, and data storage sectors could be subject to new regulations
justified on the grounds of privacy but politically motivated in a large
part by shelterism.
While these sorts of highly specific reactions are inevitable, they
will not substantially slow the general rate of job displacement. A very
different set of policies could do just that. Many high-income coun-
tries have extensive rules, regulations, and laws that govern how and
why a worker can be let go—they are called Employment Protection
Legislation.
-- 242 of 312 --
New Backlash, New Shelterism 231
Regulation to Greatly Slow the Globotic Transformation
Micaela Pallini runs a 137-year-old company that thrives on one of Italy’s
greatest strengthens—its food culture. In the summer of 2012, she passed
on a chance to double production via a joint venture. “We didn’t pursue
it. If the venture failed, Italian laws make it almost impossible to cut our
work force to adjust costs.””°
Italian levels of workplace shelterism are unheard of in the US, but quite
common in Europe and other high-income economies. The policy goal of
these laws is to protect workers. Or more precisely, to ensure that workers
are not the only ones to bear the cost of changes. In some countries, like
Britain, the laws are viewed as a matter of basic justice. Workers should
not be dismissed arbitrarily and generally speaking they should get some
compensation when they are dismissed.
In southern Europe, the laws are aimed at creating a system of life-
time employment in that they make it very expensive, slow, and difficult
to fire a worker for any reason. Court cases often take years to resolve. The
Pallini example illustrates why most economists oppose such sweeping
restrictions. As Pallini pointed out, big restraints on firing mean big
restraints on hiring. When growth was booming in the pre-1973 decades,
these sorts of laws didn’t really do much harm. Most firms were growing
and hiring since sales were growing. But now that growth rates are much
lower, strict Employment Protection Legislation is having pernicious
effects on productivity growth. The laws make it very hard for companies
to adjust to changing technologies, demand patterns and the like, but
such adjustment is the only way to keep productivity growing. Growth
requires change and change causes pain. Countries need to find ways to
share the pain, but trying to stop the pain by stopping the change will lead
to stagnation.
But what if slowing down progress became critical to avoid violent
backlashes and social turmoil?
20. Quotes from Liz Alderman, “Italy Wrestles With Rewriting Its Stifling Labor Laws’,
New York Times, August 10, 2012.
-- 243 of 312 --
232
THE
GLOBOTICS UPHEAVAL
The most
obvious
way
to
slow
the
advance
of
globots
would
be
to
make
it
harder,
slower,
or
more
expensive
for
companies
to
get
rid
of
the
workers.
In
principle,
it
could be
linked
to
globot-induced
firings,
but
in
practice
operationalizing
this sort
of
conditionality
would
be very
difficult
and
time-consuming.
Adding such frictions to the economy is likely to be costly in terms
of productivity growth, and it would certainly slow down the march of
measured labour productivity. It is thus not a set of policies to implement
lightly. Yet, if politicians decide they need to slow down the speed of job
displacement, Employment Protection Legislation is one way they could
do it. Indeed, since most advanced economies outside the US already have
extensive regulatory institutions in place to deal with worker dismissals,
this policy option could be dialed up rather quickly.
FROM BACKLASH TO RESOLUTION
Making dramatic predictions about the future is an old business—dating
at least as far back as ancient Greek times when the famous shepherd
from Aesop’ tale cried wolf. But it is worth remembering how that tale
ends. There were a few false alarms, but the wolf did eventually come. As
the villagers were comfortably ignoring the shepherd’s shouts, the wolf
destroyed the whole flock. That was their “holy cow” moment (although
perhaps they thought of it as their “holy sheep” moment).
At the time this book went to press, there were no signs that digitech
would lead to violent reactions. Straightlining the future suggests that it
should stay that way and that the changes will come slowly. It is also pos-
sible that widespread shelterism and reactionary regulation could slow the
impact of digitech’s job displacement in ways that allow job creation to
keep up. But it is important to keep in mind that things could get out of
hand if globots cast hundreds of millions of lives into disarray.
With or without dramatic predictions, the future will arrive. The skills
of Al-trained robots and the talents of foreign freelancers will—when
-- 244 of 312 --
New Backlash, New Shelterism 233
combined with their very low costs—take over many of the tasks that
humans currently do. Reactionary regulation, or a more violent uprising,
may slow the trend, but it is unlikely to postpone it indefinitely. There will
be a resolution. If we do make it to the long run, we are likely to find our-
selves in a much better society.
-- 245 of 312 --
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-- 246 of 312 --
9
Globotics Resolution: A More
numa Viore Local TUlure
Amelia, the white-collar robot we met in Chapter 1, is making jobs as well
as taking jobs. One crazy job that Amelia created was for Lauren Hayes—
the real woman on which Amelia’s avatar is based. Since Amelia is known
to millions, Hayes—a twenty-something model—is a celebrity in a strange
way. An executive from a large insurance company that uses Amelia told
Hayes that his sixty-five thousand employees loved her. Hayes herself, by
contrast, was not a natural fan of Amelia from the start.
“It was really creepy,’ she said. “I didn’t imagine it would be so realistic.
I didn't realize it would talk or have motion.” When the human model had
her first photo session for the digital model, Hayes worked out that being
the human face for a white-collar robot would be a very odd job. As Hayes
put it, “At that moment, I was like, this is not like anything I’ve ever done
before. This is not a print job for Gap.” To capture 3D images and natural
body positions and facial expressions, the photo shoot used something
that looked like the Star Wars Death Star but turned inside out.
There are lessons to be learned from this crazy job. Hayes’s job depended
upon her humanity. As a matter of pure logic, many of our jobs in the fu-
ture will look more like Hayes’s than we think.
1. Quotes from Sarah Kessler, “Inside the Bizarre Human Job of Being the Face for Artificial
Intelligence,” Quartz.com, June 5, 2017.
-- 247 of 312 --
236
THE
GLOBOTICS
UPHEAVAL
Few Americans
and
Europeans
will
be
able
to
compete
with
globots.
This
in
turn
means
we
won't.
Globots
will
do
what
they
can
do.
We
will
do
the
work
that
globots
can't
do.
There is no use in thinking about which jobs these will be. If history is
a guide, they will mostly be in sectors that we haven't imagined, as labor
economist David Autor points out.? But although we can’t know what
the jobs will be called, we can build intuition for what they will be like.
We can do this by studying the things that humans do better than robots
and telemigrants. The place to start is a deeper look at humanity's unique
talents.
WHEN IS HUMANITY AN EDGE OVER SOFTWARE
ROBOTS?
Humans have unique advantages over Al-trained computers in things like
judgment, empathy, intuition, and comprehension of complex interactions
among teams of humans. Psychologist call this “social cognition, and we
have it for very specific, very deep-seated reasons. It provided an evolu-
tionary advantage.
Compared to other large animals, Homo sapiens are particularly
underwhelming in the tooth, claw, and muscle departments. Nevertheless,
we are the ones that bestride the planet—having wiped out, tamed, or
enclosed a slew of species that could—in a one-on-one fight—beat the
living daylights out of us. This roaring success as a species is due to our
social brilliance.
The reasons that humans study chimps who live in cages rather than
the other way around is that people can band together and do amazing
things. Social cognition is the key that opens the door to this very human
skill. Social cognition means being able to conceptualize what is going on
inside the minds of others, to understand what’s going on inside your own
2. David Autor, “Why Are There Still So Many Jobs? The History and Future of Workplace
Automation,’ Journal of Economic Perspectives 29, no. 3 (Summer 2015): 3-30.
-- 248 of 312 --
A More Human, More Local Future 237
mind, and to loop back and comprehend how others are thinking about
what you are thinking. This was critical to humans’ survival.
As Michael Tomasello wrote in his pathbreaking book, The Cultural
Origin of Human Cognition, social cognition allowed humans to live in
relatively large groups where survival turned on the ability of individuals
to cooperate with and manipulate others within a complex web of
relationships involving trust, kinship, and dominance. The equipment for
this is hardwired into everyone's brain. One element of the wiring is called
“social mirroring.”
When we interact with others, we communicate intentions and feelings
along with more businesslike information. We put the facts into context
using gestures, facial expressions, body postures, and the like. One part of
our brain—the “mirror neurons’—are devoted to this social interaction.
Rather than “monkey see, monkey do” mechanisms, these are “people see,
people feel” mechanisms.
Marco Iacoboni, who has the that’s-a-mouthful title of professor of psy-
chiatry and biobehavioral sciences, explains it this way: “When I see you
smiling, my mirror neurons for smiling fire up, too, initiating a cascade of
neural activity that evokes the feeling we typically associate with a smile.”
What this means, he adds, is that “I don’t need to make any inference
on what you are feeling, I experience immediately and effortlessly (in a
milder form, of course) what you are experiencing.’ All this is instanta-
neous and effortless, and we are rarely aware of it, although you can often
see it in how people talking together unconsciously synchronize their
head nods, arm-crossing, hand gestures, and the like. The most sensitive
among us can feel physically ill when they see others experience violence
or disturbing emotions. Hearing a sad story makes us feel sad, maybe even
cry, even if it happened long ago to someone far away. Mirror neurons
turn sound waves into emotions.
In short, a big part of the human brain is hardwired for social intelli-
gence. Not all of us are equally good at social cognition, just as we arent all
3. Quotes from Jonah Lehrer, “The Mirror Neuron Revolution: Explaining What Makes
Humans Social,” Mind Matters (blog), ScientificAmerican.com, July 1, 2008.
-- 249 of 312 --
238
THE
GLOBOTICS
UPHEAVAL
equally
good
at
algebra.
But
as
it
turns
out,
computers
are
much
better
at
algebra
than
they
are
at
social
cognition,
and
this
provides
an
edge
that
will
allow
humans
to
stay
competitive
in
jobs
that
involved
social
interaction.
Why Al-Trained Computers Have Trouble with Social
Cognition
Some AlI-trained computers can quite accurately judge the emotions of
humans they are interacting with on a one-on-one basis. We met one, Ellie
the Al-trained robo-therapist, in Chapter 6. There are even robots that
have learned how to elicit emotions from humans, like trust and sympathy.
A therapeutic robot named Paro, for example, looks like a baby seal. It has
been providing company and comfort for elderly Japanese since 2012. But
this is a long way from understanding group dynamics.
Understanding what is going on in a group requires us to understand
how each team member is feeling. Psychologists have a rather strange
name for this: “theory of the mind.” By this they mean the capacity to
identify feelings, beliefs, intents, desires, and falsehoods in others since we
have a model of other people’s minds in our own mind. Just think about
how you know how your mother, spouse, or child will think about some-
thing you are thinking about doing. You “know” how theyll react because
you have a model of how they think tucked somewhere between your ears.
There are many loops and levels in this process—something like the 2010
sci-fi Hollywood thriller, Inception.
The first level is to understand what others are thinking or feeling. The
second level is to understand how we feel about each team member and
how they are feeling about us. If the group is to get along, we usually have
to understand how each team member feels about the other members.
That's the third level. Really successful managers and team members often
go a few more levels up in terms of understanding what others are un-
derstanding about each other’s understanding. Computationally, this is a
problem that gets extremely difficult as the numbers rise. The branch of
mathematics that studies this sort of thing is called combinatorics.
-- 250 of 312 --
A More Human, More Local Future 239
The key point is that the number of possible combinations grows ex-
tremely fast with the number of things that can be combined. Consider
a case of three people. Using just first-level social cognition, Ms. 1 needs
to understand two things—what Mr. 2 and Mr. 3 think. But suppose what
Mr. 2 thinks depends on what he thinks Ms. 1 and Mr. 3 are thinking?
Then the leader has to also understand Mr. 2’s view of Ms. 1’s and Mr.
3’s thinking, and likely enough Mr. 3’s thinking about Ms. 1 and Mr. 2’s
thinking. As higher levels of social cognition are required, the amount of
social thinking goes through the roof, especially as the number of team
members rises, and the range of possible views expands.
Despite the complexity, many of us can do this social math instantly
and without conscious thought. Normal children, for instance, reach the
first level by four years old and the second level by six years old.
This type of social brilliance is one of the evolutionary gifts bestowed
on us by hundreds of thousands of years of evolutionary selection in a
world where humans were viewed as food by more physically capable spe-
cies. Our edge over white-collar robots is our innate embrace of team-
building practices like fairness and reciprocity, and empathy and impulse
control. Most of us actually enjoy working cooperatively. In short, humans
are social-math geniuses; computers aren't.
A second critical workplace skill that arose from evolutionary pressure
is the ability to detect cheating and assign trust.
Social cooperation slips very quickly into social exploitation and free
riding. If you worry about yourself when everyone else is worrying about
the collective good, you are likely to thrive if the others cannot detect your
cheating. But, in fact, many of us have incredible mental powers in the
cheating-detection department. We have very finely honed but uncon-
scious ways of telling if someone is lying. Part and parcel with this is a
deep-seated abhorrence of exploitation, on one hand, and a deep-seated
abhorrence of social exclusion on the other. The pair generates social be-
havior that fosters cooperation and trust.’
4. For a textbook exposition of these social psychology concepts, see Graham M. Vaughan and
Michael A. Hogg, Social Psychology, 7th ed. (London: Pearson, 2013).
-- 251 of 312 --
240
THE
GLOBOTICS
UPHEAVAL
Machine
learning
has
problems
with
this
social
cognition
for
a
few
reasons.
The
first
is
that
even
today,
computers
aren't
powerful enough.
The second
is
that
we
don’t
have
the right
kind
of
data.
The
third
is
more
speculative.
Machine-learning
techniques
are
a
shallow
imitation of
the
biology
of
human
thinking
and
learning,
so
it
may
be
that
a
whole
new
computer-science approach
is
needed
if
machines
are to rival
humans
in
the most human skills.°
Algorithms Are Too Small and Too Blunt for Social Cognition
The mainline AI technology that is driving service-sector automation is
machine learning, as we saw. One of the main approaches used is called an
“artificial neural network.” This consists of artificial neurons, connections
among them, and the weights given to the various connections. Each
neuron can be thought of as a tiny computer that tackles a tiny part of the
problem under study—say, recognizing a song or face. The connections
and weights are essential since they coordinate the overall problem
solving. These work roughly like the human brain, but only very roughly.
And they are much, much smaller.
In 2017, a typical neural network had at most millions of artificial
neurons.° A typical human brain has a thousand times more neurons and
several hundred trillion connections between them. Moreover, artificial
neural networks have fixed connections among the neurons. In the human
brain, the connections adapt to cognitive needs. In artificial networks, the
messages are in digital form—it is “on” or “off, “yes” or “no? Biological
neural networks are subtler.
As the neuroscientist Christopher Chatham puts it: “Accurate biolog-
ical models of the brain would have to include some 225 million billion
5. See Brenden M. Lake, Tomer D. Ullman, Joshua B. Tenenbaum, and Samuel J. Gershman,
“Building Machines That Learn and Think Like People,” Behavioral and Brain Sciences 40 (2017).
6. Sean Noah, “Machine Yearning: The Rise of Thoughtful Machines,” Knowing Neurons (blog),
KnowingNeurons.com, April 11, 2018.
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A More Human, More Local Future 241
interactions between cell types,’ and a list of highly technical sounding
brain-bits. “Because the brain is nonlinear, and because it is so much larger
than all current computers, it seems likely that it functions in a completely
different fashion.””
In the human brain, messages are transmitted when nerve cells
(neurons) “fire”. To fire in this sense means to pass a weak electrical pulse
from one end of the nerve cell to the other. But in the brain, the mes-
sage transmitted depends on the speed of “firing” and the synchronicity
with which groups of neurons fire. Moreover, the human brain is mas-
sively parallel in the sense that it is solving many problems at the same
time (mostly unconsciously). Artificial neural networks are, by contrast,
modular and serial. For example, a photo is fed into the computer and it
determines whether there is a face in the picture.
The point of this is that social intelligence is something that will prove
valuable in the competition with white-collar robots. Many of us are so-
cially brilliant. Better yet from a social stability perspective, it is not neces-
sarily the most educated among us that have these talents.
What Else Can’t Machine Learning Learn?
Al is really just data-based pattern recognition, and pattern recognition
is not intelligence. AI is thus not intelligence in the broad sense of the
word that psychologists use. White-collar robots trained by machine
learning do not have a capacity to think; they cannot reason, plan, or solve
problems they have not seen before; and they cannot think abstractly or
comprehend complex ideas that are more than patterns in data.
Computer scientists may eventually find ways to give white-collar
robots general intelligence, but that is a long way off—and most definitely
not a clear and pressing problem for Europe's and America’s middle class.
7. Chris Chatham, “10 Important Differences Between Brains and Computers,’ ScienceBlogs,
ScienceBlogs.com, March 27, 2007. For a more recent discussion, see Lance Whitney, “Are
Computers Already Smarter Than Humans?” Time Magazine, September 29, 2017.
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242 THE GLOBOTICS UPHEAVAL
One key limitation is data. AI pattern recognition is usually based on
structured data—data where the questions and answers are clear. In many
social situations, neither the questions nor the answers are clear. That's
why they are called feelings rather than thoughts. This matters since Al
computers are uncannily good at recognizing patterns—but only specific
ones. This is why when Amelia and her kind can’t find a match, they kick
the case over to someone who has real intelligence.
Humans are, and are likely to remain, better than white-collar robots
in activities that involve situations where the issues are unclear, success
is hard to define, or the outcomes are unclear. Likewise, AI can't learn
without masses of data, so chores where there is little data are also likely
to remain in human hands. By contrast, AI will very soon be a serious
competitor for the aspects of our jobs that can be codified with a massive
data set.
There are two deeper limitations to the computerization of human ac-
tivities. The first is called the “black box” problem, or the issue of respon-
sibility for decisions taken.
Personal Responsibility —Black Box Problems
One futurist, the billionaire Vinod Khosla, boldly predicted that “computers
will replace 80 percent of what doctors do” because computers would be
cheaper, more accurate, and more objective than the average doctor. That
was back in 2012 and the prediction is not looking good. -
Based on analysis and recent trends, the US’s job counter, the Bureau of
Labor Statistics, projects the number of doctor-jobs will grow by 14 per-
cent per year up to 2024. More recently Khosla said: “I can’t imagine why a
human oncologist would add value, given the amount of data in oncology.”
He thinks AI will have eliminated human radiologists in five years.’ Well,
maybe, but there are some problems.
8. Liat Clark,
“Vinod Khosla:
Machines
Will Replace 80 Percent of Doctors,” wired.com,
September
4, 2012.
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A More Human, More Local Future 243
When an white-collar robot does a clever thing, like recognize a face, it
is using a very large statistical model to find patterns in the data you gave
it—in this instance, a photo. AI programs dont calculate; they make ed-
ucated guesses. Al is not looking for an exact answer like it would if you
asked it to calculate the number of days you've been alive. AI programs
guess. These algorithms are not unlike the models that weather forecasters
use every day. Weather forecasters plug in a huge number of weather
factors, and the computer model spits out a guess about what the weather
is likely to be. This guessing feature is why Facebook sometimes tags the
wrong people in your photos. It is also probably why AI programs—like
Poppy and Henry who we met in Chapter 4—seem a lot more “human”
than Excel spreadsheets, even though all of them are just software.
One big limitation—called the black box problem—is that the
algorithms that generate the guesses cannot explain why they guessed
what they did. The statistical models are not set up to explain themselves.
When IBM’s Watson made the life-saving call for the Japanese leukemia
patient, for example, the doctors could not know what exactly tipped off
the computer model. Likewise, when Google Translate does its “thing,” it
cannot explain why it used one word instead of another.
This matters in many settings. It means that many jobs cannot be com-
pletely replaced by a computer algorithm making guesses—even one that
guesses better than the average human. For instance, would you allow
a super-accurate computer doctor to decide to amputate your right leg
when the computer could not answer your why-is-it-necessary questions?
This feature means AI systems will, in many instances, work alongside
humans who can take responsibility for their decisions.
In the end, this means that it will be very hard to computerize jobs
where someone has to be held accountable for the decisions made, or
where the humans using the guesses want to hear the reasoning behind
it. This is probably a point that will keep many high-level professionals in
business, even if there will be fewer of them. When it comes to decisions
ranging from architectural design to medicine and the selection of art,
people will want to know “why,” not just “what.” And they'll want to hold
someone accountable if the wrong decision is made.
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A
second,
deep
limitation
of
the
machine
learning
approach
is
some-
thing that is well known to economists in a different setting.
The Lucas Critique of Al-Trained Algorithms
Nobel Prize winner economist Bob Lucas famously explained why
Keynesian economic models, which used to work well in the 1960s, fell
apart in the 1970s when inflation picked up. His point—the so-called
Lucas critique—was that the models weren't describing how the economy
actually worked. They were describing how it worked as long as some un-
explained correlations continued to hold. The exact details aren't impor-
tant here, but the basic point is.
Algorithms only work as long as the correlations that existed in the
training data continue to hold. If something fundamental shifts and this
leads the correlations to break down, the guesses based on the correlations
could go haywire.
To take a simple hypothetical example, suppose you trained a soft-
ware robot to distinguish boys from girls in 1950s school photos. One of
the factors the algorithm would almost surely pick up on is hair length,
since almost every girl had longer hair than almost every boy back then.
Note that this importance of hairdos would not be explicit—you probably
couldn't even be sure if it was baked into the algorithm. In the 1960s and
1970s, something fundamental changed that led many boys to have longer
hair and many girls to have shorter hair. Using the 1950s algorithm would
thus misclassify many students.
The topline here is that Al-trained robots do not understand the world.
They just understand patterns in their training data sets. This reliance on
correlation rather than causation will inevitably lead to very systematic
mistakes when underlying factors change.
This is another reason AI robots are unlikely to be trusted with critical
tasks. There is no danger in letting them suggests tags for your Facebook
friends. There could be real danger if we fully relied on them for more essen-
tial tasks. There will long be a demand for having humans in the decision loop.
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A More Human, More Local Future 245,
So what does this mean for the future of work? What type of work
will be naturally sheltered from AI competition? These are very difficult
questions to address given the radical diversity of occupations. To make
headway we have to simplify to clarify.
WHICH ACTIVITIES WILL BE SHELTERED FROM AI-LED
AUTOMATION?
Every occupation involves a whole pile of tasks. Some of these tasks are
things that robots are good at and some are tasks at which robots are
useless. The Oxford scholars behind the most influential study of AI
automation—Carl Frey and Michael Osborne—argue that the hardest
tasks for white-collar robots involve creative intelligence and, as discussed,
social intelligence.
Creative intelligence means being able to devise new, good ideas and
solutions. By social intelligence, Frey and Osborne mean being aware of
people's reactions to events and being able to react appropriately. Typical
workplace tasks that draw on social intelligence are negotiation (getting
people to cooperate and reconcile differences) and persuasion (getting
people to agree on ideas, ways of doing things, etc). It is also important
in tasks like assisting and caring for people, providing emotional support,
and the like. The parts of jobs which rely heavily on creative and social
intelligence are likely to remain sheltered from robots in coming years.
A related approach to the “which jobs will be sheltered from robots”
question was taken in 2017 by the experts at McKinsey consulting firm in
an important study, A Future that Works: Automation, Employment, and
Productivity. The approach focused on what we do in our jobs rather than
on what is done in any specific job.
This approach involved a few steps. First, they classified, into eighteen
workplace “capabilities,” all the things that workers need to do in all jobs
(these are the capabilities we saw in Chapter 6). Then experts judged how
good today’s Al is at each of these eighteen. To bring this from “capabilities”
to jobs, they classified all workplace chores into seven “building-block”
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activities.
These
are:
doing
predictable physical
activities,
processing
data,
collecting
data,
doing
unpredictable
physical
activities,
interfacing
with
stakeholders,
applying
expertise,
and
managing
and developing
people.
To
judge
the
importance
of each of
these
seven
activities,
they
calculated
how much
time
is
spent
on
each
of
the
seven
activities
looking
across
all
US
jobs. In
Figure
9.1,
the
results
are
shown
with
the
light
bars.
For
ex-
ample,
18
percent
of time
at
work—adding
up
across
all
US
workers and
all
US
jobs—is
spent
on
predictable physical
activities.
The last step was to cross-match the eighteen capabilities and how
automatable they are with the seven activities. The results, illustrated with
the black bars in the Figure 9.1, show the share of each building-block
activity that can be automated. So what do the McKinsey calculations
tell us?
The least automatable activity is “managing and developing people.”
This is an activity that fills about 7 percent of all the hours worked in the
US and 9 percent of it is automatable. This is quite in line with humanity's
edge. Managing involves lots of emotional and social skills, as well as
Automatability and Importance of Activities
Predictable physical activities \jies 81%
Processing data |gemmume 69%
Collecting data |gaaaim me 64%
Unpredictable physical activities jails
Interfacing with stakeholders (iia ce
Applying expertise games Fg
t@ Time spent in all US jobs
@ Share of activity that can
be automated
Managing
and developing people
jj
0% 50% 100%
Figure 9.1 Automatability of Workplace Activities and Their Importance in Work.
source: Author's elaboration of data published by McKinsey Global Institute, Exhibit
E3. “A Future That Works: Automation, Employment, and Productivity? January 2017.
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A More Human, More Local Future 247
dealing with groups of people. Since computers are bad at both of these,
jobs involving lots of managing and fostering of people are likely to be
shielded from automation.
The next least automatable activity is “applying expertise.’ Again, this
lines up with skills where humans have an edge over software robots—at
least in a subtle way. It is true that software robots are already very good at
mastering large amounts of data. Think of Amelia's ability to learn a two-
hundred-page manual on SEB banking procedures for opening accounts,
or legal-bots that can read through and classify mountains of decisions
written by judges. But knowing things and applying the knowledge are
two very different things.
The Al-trained bots in these cases are really something like a talking
encyclopedia—you can ask them questions and get great, clear, history-
based answers, but they don’t—by themselves—know what questions to
ask. The point is that applying knowledge involves recognizing ill-defined
patterns and issues in new cases. Jobs that involve applying experience-
based expertise will be sheltered. The jobs under threat are those held by
humans who are today assisting these experts. Another aspect of AI that
strengthens this conclusion is the black box and personal responsibility
problems. AI cannot take responsibility, but in many cases the people
asking for the advice want to be sure that they can hold someone respon-
sible if the advice doesn't work out. And it’s not just the clients. The law
will want to be sure there is accountability.
The next activity, “interfacing with stakeholders,” is only about 20 per-
cent automatable. This sort of activity plays to the social brilliance of
humans and against the cognitive strengths of Al-trained white-collar
robots. These “soft? human-side jobs are surely some of those that will be
sheltered from the rapid job displacement, although it is likely that some
local humans will be replaced by online humans telecommuting from afar.
The fourth difficult-to-automate activity is unpredictable physical
tasks—this covers things ranging from dentistry to bonsai gardening.
While some of these may eventually be done by robots controlled by re-
mote humans (called telerobots), it seems that many of these jobs will be
sheltered in the coming years.
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248 THE GLOBOTICS UPHEAVAL
The other three activity groups (predictable physical activities, pro-
cessing data, and collecting data) are far more automatable. Jobs that in-
volve a lot of these activities will see a lot of job displacement in the near
future. The most “at-risk” activity is performing physical activity and op-
erating machinery in predictable environments. Over 80 percent of the
hours spent on such activities draw on skills that can be automated by
Al-trained robots. While not all such activities in all jobs will be replaced,
this is the sort of activity that will experience disruption.
Here “automatable” means the activity could, technically speaking, be
automated. How fast they are automated in practice is a question that is
much harder to answer. The reason is that the answer turns on business
decisions and these, in turn, depend on how each firm thinks about what
their competitors will do. It is exactly this sort of herd behavior that makes
the timing difficult to predict. But it also means that when the automation
does start, a cost-cutting race could wildly accelerate the process.
This discussion of automatable activities is insightful, but not fully satis-
fying. It is great to know that many of us will be working in jobs that don't
yet exist and to know what sorts of things we'll be doing in these jobs. But
we all care about the jobs we have today. We all want to know whether our
own occupation is likely to be affected. This is why it is instructive to map
the capabilities of AI into real occupations. McKinsey has done this for us.
Which Occupations Are the Most Sheltered?
McKinsey classified all jobs into nineteen different sectors. They then used
their underlying estimates of the automatability of capabilities to gen-
erate an estimate of the share of hours that are automatable in each of the
sectors. Focusing only on the sixteen services they list, the findings are
plotted in Figure 9.2.°
9.
The
three
omitted catagories of jobs,
and
share of
work
that
is
automatable
(in
parentheses)
are:
manufacturing
(60 percent),
mining
(51 percent), and agriculture (57 percent).
-- 260 of 312 --
A More Human, More Local Future 249
Share of Work That Is Automatable
Educational services |e ome 27%
Management
Professionals
Information
Health care & social assistance
Administrative
Real estate
Arts, entertainment & recreation
Finance & insurance
Wholesale trade
Utilities
Construction
Other services
Retail trade }r
Transportation & warehousing
Accommodation & food services p=
0% 10% 20% 30% 40% 50% 60% 70% 80% |
Figure 9.2 Share of Work That Is Automatable in Service Occupations.
source: Author's elaboration of data published by McKinsey Global Institute, “A Future
That Works: Automation, Employment, and Productivity,” January 2017.
How should we think about these estimates? Plainly, there are many jobs
in, for example, the “accommodation and food services” sector that will
not be automated since they involve the sorts of activities that computers
are not good at. But in a rough way, it suggests that a substantial fraction—
up to 73 percent—of the hours now put in by humans in this sector will, in
coming years, be replaced by robots. That is a lot of jobs.
On the sheltered side, less than half the tasks are automatable in jobs
like education, the professions (lawyers, accountants, architects, etc.),
management, and healthcare and social services. These tend to be jobs
that involve lots of judgment, emotional intelligence, and dealing with un-
expected situations.
The Oxford professors, Frey and Osbourne, take a somewhat dif-
ferent approach but come to pretty similar conclusions. The most shel-
tered occupations include accommodation service managers, elementary
school and kindergarten teachers, dietitians and nutritionists, occupa-
tional therapists, dentists, general practitioners and family physicians,
specialist physicians, fire chiefs and senior firefighting officers, denturists,
audiologists and speech-language pathologists, textile patternmakers,
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THE
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leather
and
fur
product
makers,
and
outdoor
sport
and
recreational
guides.
This list is both fascinating and useless for most people. After all, how
many fire chiefs can there actually be in the world? But the point of the
list is not to highlight particular jobs but rather to give a flavor of the sorts
of jobs—many of them completely unimaginable today—that will employ
most people. More generally, the sectors in which at least 40 percent of
the occupations are shielded from AI included: management; education;
professional, scientific, and technical; media, arts, entertainment, and rec-
reation; government; and utilities.
The broad answer to the “which-jobs-will-be-sheltered question”
is rather clear when we combine the McKinsey and Frey-Osbourne
estimates. The protected jobs will be those that stress more human
features: caring, sharing, understanding, creating, empathizing,
innovating, and managing.
How long will this natural “human-edge” provide shelter from the
globots? The points made previously about the general limits of ma-
chine learning suggest that the shelter will last a long time. The McKinsey
experts have provided more precise estimates.
When Will Computers Learn the Most Human Skills?
Machines have not been very successful at acquiring social skills. But AI
is advancing rapidly. If jobs and activities are to remain sheltered from au-
tomation, we need to look at projections of how soon machines will attain
human-level performance in the skills they are not yet good at. Again the
McKinsey experts have done the heavy lifting in a unique way.
The McKinsey A-team on this includes economists, business
strategists, and AI scientists. Drawing on a broad range of expertise,
including those who helped quantify the current capacity of AI, they
peered into their crystal ball to see when white-collar robots will acquire
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A More Human, More Local Future 251
human-like skills. What they find is encouraging from the perspective
of social stability.
For the most human-like tasks—especially those involving social
cognition—they suggest that AI skills will remain below that of an average
human for the foreseeable future. They estimate that it will take something
like fifty years for AI to attain top-level human performance in the four
social skills that are useful in the workplace: social and emotional rea-
soning, coordination with many people, acting in emotionally appropriate
ways, and social and emotional sensing.
Making projections that far out takes a brave soul, but it is necessary
that someone be brave. Society has to make choices about things that will
have effects that last decades, like educational and regulatory systems.
Businesses have to make long-term choices about staffing and strategies.
The bottom line is that social skills are likely to remain sheltered from
AI competition for much of our lifetimes. Much the same can be said for
other skills that are not easily codified. Figure 9.3 puts numbers to these
guesses.
Figure 9.3 shows the estimated year by which AI will attain top-level
human performance in the eighteen different workplace skills listed.
What is remarkable is that in three of the six thinking skills, AI is al-
ready more capable than the average human, but in the others, humans
are projected to have an edge for a very long time. In “logical reasoning
and solving unknown problems,’ humans should have the upper hand
for another forty years. For creativity, it is fifty years, and for “generating
novel patterns, or classifying new situations into new categories” it is
twenty-five years.
Many of the limitations of AI have to do with the social hardwiring of
the human brain. Telemigrants, being human, do not suffer from these
shortcomings. Telemigrants possess the same sort of social, emotional,
and creative intelligence as local humans. Yet telemigrants have their own
limitations. There are certain workplace tasks that require real people to
be in the same room at the same time. This reality leads us to a different
set of considerations.
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THE
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page Year Al Attains Top-Level Human Performance
Recognizing known patterns j§ 2017
Search & retrieve information j@ 2017
Optimization & planning f 2017
Thinking
Logical reasoning/problem Solving =a eE
Creativity jase
Identify new patterns }Rsamakesmessasmeson
Gross motor skills R
Navigation #f
was 2042
comme 2053
Fine motor skills/dexterity [Bess
Physical
’ Mobility across unknown terrain jezswmecamemmms
Natural language generation 2m 2061
Sensory perception P__m_mmemmmemmemmmmmm 2052
Craft nonverbal outpUts Sates 2047
Communicate Natural language understanding > 2062
Social & emotional sensing >= 2067
Act in emotionally appropriate Ways Zee 2065
Social Coordination with many people =e 2060
Social & emotional reasoning =i 20/4
2016 2026 2036 2046 2056 2066 2076
Figure 9.3 The Year AI Attains Top-Level Human Performance in Workplace Skills.
source: Author's elaboration of data published by McKinsey Global Institute, “A Future
That Works: Automation, Employment, and Productivity,” January 2017.
WHEN IS BEING LOCAL AN EDGE?
In looking for the sort of jobs that will be naturally sheltered from
telemigrants, we need to think hard about why face-to-face communica-
tion matters. Since verbal communication is almost costless these days, a
good place to start is nonverbal communication. This is a fascinating area
that is widely studied by psychologists.
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A More Human, More Local Future 253
Nonverbal Communication
Communication is more than just words. When people are face to face in
the same room, psychological experiments suggest that less than 30 per-
cent of the information exchanged stems from the words spoken—some
communication researchers put the number as low as 7 percent. The rest
is nonverbal. Reflect upon the oddness of this factoid.
Why should it matter so much that you are looking at someone while
youre hearing them? The answer is as simple as it is profound. It has to do
with the key role that communication played in human evolution and the
fact humans and our ancestral species communicated nonverbally—much
as apes do today. It is fascinating stuff.
Nonverbal communication is far more ancient than spoken commu-
nication. It is deeply baked into our brain circuitry by evolution for the
simple reason that humanoids have not been speaking for that long.
Humanoids started speaking somewhere between fifty thousand and two
nundred thousand years ago (some say earlier), yet humans split off from
the other great apes about six million years ago (give or take a million
years—this isn't rocket science).
For millions of years being talkative didn't involve talking. Nonverbal
communication was the best we could do. Humanoids “talked” with fa-
cial expressions and other forms of body language. This is still how it is
for most nonhuman apes. Indeed, if you have ever watched monkeys at
the zoo, you'll realize you can actually understand some of what they are
“saying” to each other. They share some of our facial expressions (or is it
the other way around?).
The key point here is that the ability to send and receive nonverbal
messages was an important element of the “survival of the fittest” long be-
fore spoken language. That is why our brains are hardwired for nonverbal
communication. This has an important implication for telemigration.
The nonverbal signals we send are more authentic, and thus more
trustworthy, exactly because they are more innate, and far more deeply
embedded in our brains than are words. For example, while languages
differ a lot across the world, nonverbal communication is pretty universal.
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Experiments
from
around
the
world
have
identified
six
basic
expressions
that
are
universally
understood:
disgust,
fear,
joy,
surprise,
sadness,
and
anger.
Some
of
them
are so
innate
that
children
who
are
born
blind
use
them.
And
you
surely
use
them
unconsciously
even
when
speaking
to
someone
on
the
phone.
One key point is that nonverbal communication provides a very rich
“dictionary” of expressions. This unspoken messaging involves far more
than the face, but the face is the focal point of it. There are over forty mus-
cles in the human face (a surprisingly large share of the six hundred or so
in the whole body). With 40 muscles to play with, the number of possible
combinations is almost countless.
Another thing to keep in mind is that much of the information-
processing related to reading these expressions happens without us
knowing about it. Unlike our conscious brain (what we called System 2 be-
fore), the unconscious brain (System 1) is very, very good at multitasking.
It can process large amounts of visual and audio data almost instantly,
and effortlessly. This sort of thinking is what generates “gut reactions” and
“intuition” about people's true intent or trustworthiness. Our brain figures
this out without asking our permission.
The lack of conscious thinking is one of the reasons that you prob-
ably have not given much thought to why, for example, Facetime or
other video calls with loved ones are so much more satisfying than reg-
ular phone calls. Or why it is easier to say no to someone by email than
it is to do in person.
One set of nonverbal messages that do not come through on standard
video calls are known as “microexpressions.’ They get their name from the
fact that they last only 1/25 of a second. These split-second facial changes
provide important clues as to whether a person is concealing an emotion,
consciously or unconsciously.
Microexpressions are one of the reasons face-to-face meetings generally
lead to better understanding and trust than phone calls or Skype. Regular
video-conferencing equipment doesn't have resolution that is good enough
for people to see microexpressions. If you’ve ever watched a movie in
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A More Human, More Local Future 255
both its SD and 4K versions, you'll see how much more “talkative” facial
expressions are when the resolution is almost lifelike as it is with 4K.
Humans’ Hardwired Social Decoder
The flip side of this unconscious communication is equally important for
understanding why face to face matters. Decoding nonverbal messages
is hardwired into our cerebral circuitry, but so too is the sending of non-
verbal messages. These go out unconsciously, rapidly, and in ways that are
hard to control.
If you've ever tried acting, and youre not Meryl Streep or Benedict
Cumberbatch, you'll have realized how hard it is to pretend you are feeling
emotions that you are not actually feeling. The same but opposite thing
happens if you try to pretend that shocking news does not bother you. It
is easy to lie with words; it is hard to lie face to face. And it is exactly this
unconscious aspect of the messaging that leads us to give it such credence.
It is why we tend to trust people more when they say it to our face.
Researchers who focus on this have identified five kinds of nonverbal
communication: body language (kinesics), touching (haptics), voice
quality (vocalics), physical proximity and relative positioning of speakers
and listeners (proxemics), and timing (chronemics, for example, how long
different speakers speak).
Body language is one of the best known of these. It is a key reason that
talking in person is a much more effective way to establish trust and ensure
cooperation. Body language covers things like gestures, head movements,
posture, eye contact, and facial expressions. These movements are widely
appreciated as sending important signals. But there are some subtleties
that help us think about why real face-to-face exchanges are more effective.
A key judgment we all make when dealing with people is whether we
can trust them. The ways we do this are very reliant on nonverbal clues.
People can “read your face” for clues as to whether you are trying to deceive
or misiead them, or whether your words really reflect your intentions. But
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it
is
not
just
the
face.
When
young
children
lie,
for
example,
it
is
their
body
movements
that
usually
give
them
away.
Psychologists who study lying call this mismatch “leakage.” That is,
when people are trying to mislead, they have trouble getting all their
verbal and nonverbal signals to “say” the same thing. Often their true in-
tent “leaks” out via the kinesics—-in facial expressions (breaking eye con-
tact), gestures (touching the face, crossing the arms, swinging legs), or the
tone of voice.
But there is nothing routine or automatic about this. There is no “Iam
lying” muscle that twitches every time you tell a ripe one. Instead, experts
look for incongruous clusters of expressions and microexpressions that
indicate some leakage is going on. This suggests that the verbal message
does not reflect what is really going on in the speaker's head.
Even very good liars have trouble stopping “microexpressions.’ The
main microexpressions involve rapid and small movement of the lips, eye
brows, eye lids, wrinkles around the nose and other facial muscles.
Microexpressions are critical when thinking about how easily
telemigrants can fit into the office, so they are worth looking at a bit
more. It is worth watching some of the many YouTube videos that analyze
microexpressions on the faces of famous people telling lies. Watching a
five-minute video will convince you more than reading a whole chapter on
it (due to the power of nonverbal communication, of course). My favorite
video shows a slow-motion analysis of Lance Armstrong when he denied
taking performance-enhancing drugs in a TV interview.
Studies show that it is easier for liars to control their facial expressions
than their arms, legs, and posture, so the face is only part of the equation.
Researchers have found that facial expressions are the easiest to control
and thus the least reliable of the various forms of body language. Your
body movements are less controllable, and your voice is the least control-
lable of all. This is why many speakers find it easier to hide behind a lec-
tern, or desk—they don't have to worry about controlling the messages
that are being sent by the lower body language.
Another obvious advantage of local people over remote people is local
knowledge. This is not immutable.
-- 268 of 312 --
A More Human, More Local Future 257
Local Knowledge
Andrew Marantz wanted a job with an Indian call center. The first step
in the process was a three-week training course aimed at neutralizing his
Indian accent and training him to avoid uniquely Indian English words
and expressions. The second step was an immersive course in local cul-
ture. This step involved things ranging from memorizing idioms and US
state capitals to watching Seinfeld, and eating burgers and pizza.
Marantz’s training for phone conversations illustrates the important, if
obvious, fact that it is easier to communicate with and trust people who
share your culture. Some of this is pure mechanics. People from the US have
a very hard time understanding most people from Glasgow. Some of it has
to do with trust. In Switzerland, for example, strangers who speak a Swiss
German dialect are much more readily trusted by Swiss Germans since the
dialect indicates a childhood spent in a culture where rules are known and
respected. This sort of clannishness can also be traced back to its evolu-
tionary roots—which is why it is so prevalent and obvious in today’s world.
The importance of local knowledge is not equally important in all
tasks. When it comes to getting instructions on how to, say, restore your
hard drive from Dropbox, local culture is not first on the excellence list—
technical capacity and patience are far more important. But for a psycho-
therapist, a key part of the job is really understanding the patient, and here
it helps to have a very advanced understanding of the environment where
he or she was raised.
Which Jobs Wiil Be Sheltered from Telemigrants?
Given the vast wage advantage that foreign workers have over those sitting
in the US, Europe, Japan, and other advanced economies, sheltered jobs
will be those that involve things that just cannot be done from far away.
Intuitively, these are jobs where it is important to actually be in front of
a particular piece of equipment, to be in the room with co-workers or
clients, or to be in a particular place.
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258
THE
GLOBOTICS
UPHEAVAL
A
decade
ago,
Princeton
professor
Alan
Blinder
classified
jobs
according
to
these basic
criteria
by
examining
the
job
descriptions
listed
by
the
US
government,
as
noted
in
Chapter
5.
He
found
that
a
very
large
number
of
occupations
in
the
US
had
to
be
performed
in
a
particular
place.
These,
he
judged, were
immune
to
competition from remote
workers.
Examples
in-
clude
farmers
who
have
to
be
on
the
farm,
child
caregivers
who
have
to
be
with
the
child,
and
attendants
at
Disneyland
who
just
have
to
be
there
to
get
the
job done.”
While the telecommuting technology has improved enormously since
Blinder did his work, and far more people work remotely, this have-to-be-
there feature of a job is still an effective shield from foreign online compe-
tition. But what about jobs for which you don't absolutely have to be there,
but being local provides an advantage? Are these jobs that telemigrants
can take?
Blinder teamed up with his Princeton colleague, Alan Krueger, to look
at more refined approaches to identifying the jobs that are the most and
least exposed to competition from telemigrants. What they did was survey
people in the US to find out whether they thought their job could be done
remotely. They found that many people did believe their jobs could be
oftshored.
The sectors where less than 20 percent could be done by telemigrants—
were mostly of the have-to-be-there type: jobs in hotels and restaurants,
transportation and warehousing, construction, leisure industries, educa-
tion, and health and social care. The sectors most vulnerable to telemigrants
were professional, scientific, and technical sectors; finance and industry;
and media sectors. Blinder and Krueger estimated that over half the jobs
in these sectors could face direct international wage competition.
Having looked at which types of tasks are likely to be spared from auto-
mation by white-collar robots, on the one hand, and having looked at the
tasks that will be shielded from remote workers, on the other hand, the
next question is obvious. Which task will be shielded from both cognitive
computers and foreign freelancers?
10.
Alan Blinder,
“How Many US Jobs Might Be Offshorable” World Economics, 2009.
-- 270 of 312 --
A More Human, More Local Future 259
WHAT JOBS WILL BE SHELTERED FROM AI AND RI?
The index developed by the Oxford professors, the Frey-Osbourne index
of automatability, makes it easy to see where AI is not good enough. The
index developed by Princeton professor Alan Blinder, the Blinder index
of offshorability, does the same for telemigrants. Combining these lets
us see which of the current occupations are likely to be immune to both
members of the disruptive duo—automation and globalization.
Specifically, I took a list of all the occupations that are listed as not
offshorable by Blinder. These are the sorts of work that are not likely to
be under threat from remote intelligence (RI). Some of the occupations
on this RI-shielded list, however, are highly automatable given current AI
capacities. Striking off these Al-exposed occupations from the RI-immune
list yields a list that is very interesting for the nature of future of work. The
occupations left on the list have a low probability of being displaced by the
white-collar robots and a low probability of being replaced by telemigrants.
These are todays jobs that are likely to be sheltered in the future.
A couple hundred of the approximately eight hundred occupations
count as “sheltered” from AI and RI. Once again, it is useful to point
out that most of the jobs of the future will be in occupations that are not
on any of today’s lists, but the list does highlight the types of jobs that
globotics will pass by. More indirectly, this list provides inspiration for
thinking about what the new, unknown jobs might look like.
The largest category is made up of management jobs. The list reflects
the fact that management usually involves getting people to do things
well and fast. Usually that also means getting people to work with each
other—all things that involve social intelligence, which AI is bad at,
and establishing personal rapport, trust, and motivation, which RI is
bad at.
Many occupations related to professional and scientific specializations
also come out quite sheltered. These are jobs such as compliance officers,
financial examiners, management consultants, event planners, landscape
architects, and civil engineers. Again, these are rich in tasks that involve
high levels of perception and manipulation, creative intelligence, or
-- 271 of 312 --
260
THE
GLOBOTICS
UPHEAVAL
social
intelligence.
Many
types
of
engineers
fall
into
these
categories
since
engineers
are
typically
trying
to
make
things
work.
Among
the
professionals,
the
key
to
being
sheltered
is
the
require-
ment
of
being
good
at
in-person
human
interaction,
or
dealing with
un-
stable
or
unknown
situations.
These
include
lawyers, judges,
and
related
workers,
and
many
healthcare
professionals.
Notably
absent
from
the
list
are
accountants,
editors,
and
lawyers.
Scientists are, almost by definition, dealing with things that are un-
known, or very poorly understood, and thus shielded from AI. Many of
these scientists have to work in teams, and their work involve the sorts of
innovative tasks that are best done when everyone is in the same room.
The social sciences—being people sciences—tend to be sheltered, at
least in the case of those that involve interacting with groups of people.
The shielded jobs include many types of psychologists. Sociologists, urban
and regional planners, anthropologists and archeologists, and political
scientists also get high shelter scores. Healthcare service providers are
largely sheltered since they focus on in-person services, which tend to be
unpredictable (since people are unpredictable).
A third class of shielded occupations is in education. Like healthcare
providers, education workers tend to be involved in providing customized
services to people in settings where eye-to-eye contact is important to the
service's effectiveness. These professionals include all manner of teachers—
primary, secondary, special education, and postsecondary teachers and
instructors.
The arts, entertainment, and leisure industries also have a lot of shielded
work to offer, since personal contact is so often an essential aspect of the
service provided. This includes occupations like craft artists; floral, inte-
rior, and exhibit designers; and coaches and scouts. It also encompasses
performing artists like dancers, choreographers, actors, musicians, and
singers.
As mentioned, this list of jobs should be viewed as drawing a line-
sketch portrait of the jobs of the future. Most of us will work in jobs that
resemble but are not actually these jobs. In 1850, for example, the future of
work was clear in
its
general outlines, but not in
its
details. Sixty percent of
-- 272 of 312 --
A More Human, More Local Future 261
people worked on farms in the US and it was clear that this share would fall
drastically. It was also clear that the new jobs would be in manufacturing
and services, but it was not at all clear exactly what the new occupations
would be.
While we don't know the names of the millions of future jobs that will
be created to replace those taken by AI and RI, we can think about the sort
of economy that the new jobs will create.
TOWARD A MORE LOCAL, MORE HUMAN, COMMUNITY-
BASED ECONOMY
Sherlock Holmes, the fictional Victorian sleuth, said: “When you have
eliminated the impossible, whatever remains, however improbable, must
be the truth.” This is the principle we should use when thinking about
what our lives will be like after the Globotics Transformation. Future jobs
will rely heavily on skills that globots don't have.
Direct wage competition is not a feasible way to combat job displace-
ment. White-collar robots are happy with zero wages, and many foreign
remote workers will work for very little. We cannot plan on keeping the
jobs that globots can do. The jobs that will be left—and the masses of new
jobs that will be created by boundless human ingenuity—will be in areas
that are sheltered from globots. This will transform lives. It will reshape
economies and communities.
When people moved from farms to factories, and then from factories
to offices, communities changed. The same will happen again. My guess
is that it will make for a better society. My guess is founded on three
clues. First, the jobs that will be left will be those that require face-to-face
interactions. This will make our communities more local, and probably
more urban. If you really do have to go into the office every day, there are
big benefits to living near your place of employment.
Second, the jobs that thrive in the face of AI competition will be those
that stress humanity's great advantages. Machines have not been very suc-
cessful at acquiring social intelligence, emotional intelligence, creativity,
-- 273 of 312 --
262
THE
GLOBOTICS
UPHEAVAL
innovativeness,
or
the
ability
to
deal
with
unknown
situations,
so
the
human
jobs
of
the future
will
involve
doing
things
for
which
humanity
is
an
edge.
Third, once we manage the transition to new jobs and new sectors, the
globots will make us richer. Things made cheaply by globots will cost less
for humans and this will make us materially better off. The globotics revo-
lution could mean soaring productivity that could finance a breakthrough
to a new nirvana, a better society that offered fulfilling work and fostered
more caring-and-sharing attitudes. Think of Downton Abbey where all
the servants are globots. Adding breakthroughs in medicine and bioengi-
neering into the mix means that our lives could be very long as well.
Combining these three streams of guesses about the future suggests an-
other stream of guesses. The result could be a new localism—a trend that
should reinforce local, social, family, and community ties. Understanding
this leap of logic requires a quick dip into social anthropology—the field
that studies why different societies are so different.
The departure point is the so-called social dilemma. Individuals tend
to be individualistic, but achieving outcomes that are good for all of us
usually demands that we dial down our selfishness. Joshua Green, a pro-
fessor of psychology at Harvard, refers to this dichotomy as “the funda-
mental problem of human existence.”" Our success and happiness require
a pursuit of collective interests, but evolution tends to reward self-minded
individuals who free ride on the community. The prime directives of
societies are designed to solve the fundamental problem. Successful
societies are those whose social fabric and institutional organization
“square the circle” when it comes to this me-versus-us issue.
Green maintains there are two basic forms of “kinship systems” which
provide two very different solutions to the fundamental problem. One
set of societies solves the problem with strong group-ish-ness. In the ex-
treme, this means highly organized, cohesive groups that have dense so-
cial
networks. Think
of village-like
communities where everyone knows
ll.
Joshua Greene, Moral
Tribes:
Emotion, Reason and
the
Gap Between Us and Them (London:
Atlantic Books, 2014).
-- 274 of 312 --
A More Human, More Local Future 263
everyone and all of their relatives. This is the “kith and kin” solution.
Another solves the problem with external constraints that coordinate and
redirect individualism. These include the shaming of antisocial behavior
based on religion, morality, or formal laws.” Most societies rely on a blend
of the kith-and-kin and external-constraints solutions.
A more local, more human society that seems to be on the other side
of the globotics upheaval is one where the kith-and-kin solution rises in
prominence compared to the external-constraints solution. The point is
that frequent, in-person exchanges help create kinship bonds. Another
guess in this line of guesses is that the extra wealth will make it easier for
us to all get along. A society where material well-being is widespread is a
society that has smoothed off many of the hard edges of the me-versus-us
dilemma.
Straight-lining this thought into the future suggests that our more
local, more human workplaces will foster more cohesive and supportive
communities. The last guess in the string of guesses is about locality
preferences. The tendency to buy local could rise. The new material af-
fluence and the new localism of communities could create what might be
called the “handicrafts economy.’ We already see a preference for made-
local things—at least among the people who can afford them. Handmade
beer, to pick a product for which localism is rampant in the US, is reflec-
tive of the trend. People pay more for local craft beer more or less exactly
because it is made in such an “inefficient” manner. Small batches brewed
without automation, using expensive ingredients, and drawing on human
creativity result in pricey, but oddly attractive adult beverages.
These points, taken together, are why I am optimistic about the long
run, whyI believe the future economy will be more local and more human.
The sheltered sectors of the future will be where people actually have to be
together doing things for which humanity is an edge, not a handicap. This
will mean that our work lives will be filled with far more caring, sharing,
understanding, creating, empathizing, innovating, and managing—all
12. For evidence on this, see Benjamin Enke, “Kinship Systems, Cooperation and the Evolution
of Culture,” NBER Working Paper No. 23499, 2017.
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264 THE GLOBOTICS UPHEAVAL
with people who are actually in the room. The sense of belonging to a
community will rise and people will support each other.
All this is wild speculation, of course, but I don’t think it is wild to sug-
gest that the Globotics Transformation will eventually alter our way of life
as fundamentally as the Great Transformation altered lives in the nine-
teenth and twentieth centuries.
How should we prepare ourselves and our children for the positions
that seem likely to thrive in the Globotics Transformation?
-- 276 of 312 --
The Future Doesn't Take
Appointments: Preparing
for the New Jobs
At a June 2017 promotional event in New York, Amelia came face-to-face
with Lauren Hayes—the human model on whom Amelia’ avatar is based.
Or actually, it was face-to-screen since Amelia is a piece of software that
only lives inside computer equipment.
In a rather heart-warming stunt, Amelia's maker, Chetan Dube, staged
a quiz show between Hayes and Amelia. The human won. Hayes easily
responded to general quiz questions faster than Amelia and with more
natural language. Of course, the contest would have gone very differ-
ently if the questions had been in Swedish and the topics had focused on
opening bank accounts.
This quiz-show could be taken as a metaphor for the entire Globotics
Transformation. Companies will be running contests between humans
and globots in the years ahead. Sometimes the humans will win; some-
times the globots will win. In this case, Hayess win was based on one of
humanity's greatest advantages—general intelligence and an ability to deal
with new situations.
There are important clues here as to how we should prepare for the age
of globotics.
-- 277 of 312 --
266
THE
GLOBOTICS
UPHEAVAL
The Old Rules Are Aimed at the Old Problem
Every
economic
transformation
creates
triumphs
for
those
who
can
seize
the
opportunities and
tragedies
for
those
who
cant.
Preparation
is
essential.
One
very
obvious
way
forward
is
to
return
to
the
analysis
of
the capabilities
of
artificial
intelligence (AI)
and remote
intelligence
(RI)
while
keeping
in
mind
the
advantages
of
having
real
humans
in
the
same room.
In
a
nutshell,
preparation should
focus
on
enhancing
people’s
strengths
in
areas
where
neither
AI
nor RI
are
strong,
and
avoiding
large
investments
in
skills
where
AI
or
RI
will
soon
rain
down
a
fury
of
competition.
This brings us to the first fundamental! rule for thriving in the age of
globotics: the old rules won't work.
The most prominent of the old rules was a simple dictum: “Get more
skills, education, training, and experience.’ This formed the backbone of
many national strategies and the thinking of many families worried about
their children’s future prospects.
The old rule did make sense before digitech. It rested on the bedrock
fact that the disruptive impacts of automation and globalization were lim-
ited to sectors that involved making things—manufacturing, agriculture,
and mining. Services, by contrast, were naturally sheltered from automa-
tion and globalization since computers couldn't think, and most services
were very hard to trade across international borders.
Given this, the old rule worked for a very simple reason. Having higher
skills and higher education made it more likely that youd get a job in a
sheltered service sector rather than a goods-producing sector that was
exposed to automation and globalization. The old rule helped people
avoid competition from industrial robots at home and China abroad.
And it helped them seize the opportunities created by Information and
Communication Technology (ICT) in the service sector.
Getting more skills made it more likely that youd get a job on the win-
ning side of the “skill twist” ICT produced a type of automation that
acted as a better substitute for people who worked with their hands, while
making better tools for people who worked with their heads. The old rule
-- 278 of 312 --
The Future Doesn't Take Appointments: Preparing for New Jobs 267
was the best way of getting on a glide path that took you to a job where
ICT was a helper, not a hurter.
Until the digitech revolution took off, especially machine learning, most
service-sector and professional jobs were shielded from automation since
industrial robots could not speak, listen, read, write, or help around the
office in any way. Likewise, competition from foreign service workers was
an issue for, say, back-office tasks like processing expenses or updating
customer accounts, but the range of offshorable office jobs turned out to
be rather restricted given the limits of telecommunications and the diffi-
culty of coordinating with remote teams. In short, higher education was
the ticket to getting out of the goods-making sectors and into the service
sector. This won't work any longer.
The digitech revolution repealed the old reality on which the old rule
was based. Many formerly sheltered jobs in the service sector are now
“ground zero’ for the Globotics Transformation. And this means that
the “get more skills” advice is too blunt for today’s world. Simply getting
more skills and higher university degrees will not take you out of the job-
wrecking path of AI and RI. The disruptive aspects of the globot revolution
are focused firmly on previously sheltered service jobs. The eruptive pace
of digital technology is making white-collar robots very good at helping
around the office, and very capable of taking over many of the tasks that
are now done by people who work with their heads.
Digitech is also rapidly making it easier to slot remote workers into local
teams. The main thrust of this so far has been to allow domestic workers
to work remotely. But increasingly, the same changes will allow foreign
remote workers to be slotted into local teams. The inevitable result is that
domestic workers will face new competition from talented foreigners sit-
ting abroad and willing to contribute their skills for little money. It will
bring many service-sector workers in the advanced economies into direct
wage competition from workers in emerging economies.
This is why the old rules will no longer work. Globots are threatening
jobs in the service sector where three-quarters of our citizens make their
living. Preparing for the Globotics Transformation will require a different
way of thinking.
-- 279 of 312 --
268
THE
GLOBOTICS
UPHEAVAL
THREE RULES
FOR
THRIVING
IN
THE
AGE
OF
GLOBOTS
Nothing has changed when it comes to radical changes—they create more
opportunity for some and more competition for others. It’s all down to
preparation. Three rules will help prepare ourselves and our children for
the globotics revolution. These are just common sense. First, seek jobs that
don’t compete directly with white-collar robots (AI) or telemigrants (RI).
Second, seek to build up skills that allow you to avoid direct competition
with RI and with AI. Third, realize that humanity is an edge not a hand-
icap. In the future, having a good heart may be as important to economic
success as having a good head was in the twentieth century, and a strong
hand was in the nineteenth century.
The first rule tells us to move away from skills that draw solely on
experience-based pattern recognition, since AI is getting very good at such
things. Machine learning has pushed the capacity of computer automation
far into cogitative territory that was previously a no-go zone for computers
and white-collar robots. If it is possible to gather a big data set on a partic-
ular task, that task will soon be taken over by Al-trained software robots.
Try to stay away from jobs where that has, is, or soon will happen.
Likewise, we should move toward skills that help us deal with real
people who have to be in frequent in-person contact, since that is some-
thing telemigrants can't do. Digital technology—especially advanced com-
munication technologies, machine translation, and online international
freelancing platforms—are making is easy for talented, low-cost foreigners
sitting abroad to undertake many tasks in our offices. Which tasks are these?
One obvious set of clues lies in the tasks that are today done by domestic
workers telecommuting part-time or full-time. Try to stay away from jobs
and tasks where you don't actually have to be in the room with others; these
are the tasks and jobs where you will soon be competing with educated
foreigners who can support a middle-class lifestyle on $10 an hour.
In terms of training, we should invest in building soft skills like being
able to work in groups and being creative, socially aware, empathic, and
ethical. These will be the workplace skills in demand because globots
arent good at these things.
-- 280 of 312 --
The Future Doesn't Take Appointments: Preparing for New Jobs 269
Of course, it can’t be 100 percent soft skills. We will all have to be more
technically fluent—but that is already true of most people under thirty
today. One point that is often lacking in the public debate is as simple as it
is obvious. Most people who win from the Globotics Transformation will
be using globots, not designing them. A few AI and telecommunication
experts will get fabulously wealthy, but that is an irrelevance in the world
of work. Putting it starkly, if you don’t want to be replaced by globots, you
will probably have to learn how to use them as tools in your job.
Flexibility and adaptability will surely be important in the fast-moving,
future world-of-work. Language skills, by contrast, will provide less of an
advantage than they did before machine translation got so good.
Consider an example of how globots changed the meaning of success in
the law profession. Until recently, a law degree and a can-do attitude was a
ticket to middle-class prosperity. Now, junior lawyers are competing with
white-collar robots; those who can leverage the new tech may thrive, but
those who can't will have to find something else to do.
The Legal Jobs Example
Berwin Leighton Paisner is a British law firm that works on property
disputes. In the past, they threw junior lawyers and paralegals into a room
with hundreds of pages of documents from which they were expected to
extract critical data. That created weeks of work for young, on-their-way-
up lawyers. Now, the firm uses an AI system that extracts the same infor-
mation in minutes.
Christina Blacklaws, director of innovation at another UK law firm and
president of the Law Society of England and Wales, notes that law students
need tech skills, not just law skills: “Most universities continue to teach a
traditional curriculum, which was fine up until a few years ago, but might
not properly prepare young people,’ she notes. Law students will have to
train themselves.
There are also hints of rule number three (humanity is an edge, not a
handicap) in Blacklaws’s advice. Robo-lawyers don't run themselves. They
-- 281 of 312 --
270
THE
GLOBOTICS
UPHEAVAL
are
to
tomorrow’s
lawyers
what
a
plow
is
to
farmers
today—a
handy
tool
that
magnifies your
usefulness
if
you
know how
to
use
it.
Human
lawyers
can
do
many
things
robo-lawyers
can't;
turning
this
insight
into
income,
however,
requires investing
in
particular
forms
of
knowledge.
Another case study in the three rules comes by looking at the way
modern corporations are creating the future of work.
The Agile Teams Example
Something deep is going on in modern companies—digital disruption
is what many call it. With technologies and competition accelerating,
service-sector companies are shifting to more flexible organizational
models. That means more flexible arrangements with workers. They are
blending in-person jobs with RI and AI in ways that allow employees to
be “agile” and use this advantage to disrupt traditional corporations that
continue to employ on-the-spot workers to do most things.
In the not-too-distant future, AI and RI will allow smart, dedicated, in-
place, and flexible teams of generalists sitting in the same building to direct
much larger teams of telemigrants and white-collar robots. This combina-
tion of in-person, remote, and synthetic workers will allow the teams to
react quickly to new opportunities and quickly retreat from failures. One
buzzword for this is “agile.”
“Agile methodologies—which involve new values, principles, practices,
and benefits and are a radical alternative to command-and-control-style
management—are spreading across a broad range of industries,” according
to management specialists Darrell Rigby, Jeff Sutherland, and Hirotaka
Takeuchi.' When a new challenge arises, companies using the agile-team
approach creates a team of from three to nine people who have the neces-
sary range of skills to seize the opportunity. Agile teams manage themselves
but are fully accountable for what they do. The biggest winners from the
1. Darrell Rigby, Jeff Sutherland, and Hirotaka Takeuchi, “Embracing Agile,” Harvard Business
Review, May 2016.
-- 282 of 312 --
The Future Doesn't Take Appointments: Preparing for New Jobs 271
Globotics Transformation will be the members of these smart, dedicated,
in-place teams. For them, globots will act as new tools, not new competition.
These conjectures are about how people can prepare. A separate question
is: What can governments do to help?
PREPARING FOR THE UPHEAVAL—PROTECT WORKERS,
NOT JOBS
Change is difficult, especially when it comes fast and seems unfair. If the
globotics upheaval leads to violence or radical reactions, it will be because
of the trend’s velocity and injustice. To make such outcomes less likely,
governments need to help workers adjust to the job displacement, foster job
replacement, and—if the pace turns out to be too great—slow it all down
with regulation, and Employment Protection Legislation.
The iron law of globalization and automation is that progress means
change, and change means pain. As Pascal Lamy, a man who spent years
dealing with the backlash against globalization in his role as director-general
of the WTO, puts it: “Trade works because it is painful, and it is painful be-
cause it works.’ The exact same thing applies to globotics. An extra dollop
of political difficulty is added by the fact that globalization and automation
often favor those who are already favored.
The best way to address this conundrum is to reinforce policies that make
it easier for people to adjust. Governments who want to avoid explosive
backlashes must figure out how to maintain political support for the changes.
They will have to find ways of sharing the gains and pains.
While redistributive policies will undoubtedly be part of the so-
lution, they can only be a temporary fix given how people's lives
and membership in communities are defined by they jobs. The
2. Pascal Lamy, “Looking Ahead: The New World of Trade,’ speech at ECIPE conference,
Brussels, ECIPE.com, March 9, 2015.
-- 283 of 312 --
272 THE GLOBOTICS UPHEAVAL
flexicurity policies in Denmark are a good inspiration for what is
possible.’
Danish flexicurity rests on a triangle of policies. The first is a policy of
allowing firms to easily fire and easily hire workers. The second corner is a
comprehensive safety net for workers who lose their job. Unemployment
benefits are generous but only at moderate income levels; they replace
about 90 percent of the wage, but only up to a maximum of about $2,000
per month. The last corner is “activation” policies, which means things
that help displaced workers get new jobs. These policies range from
job-search. assistance and counseling all the way to retraining and wage
subsidies.
Much more could be said about government policy, but in my
view nothing novel is needed. Economic transformations have been
forcing people to change jobs since the industrial revolution. Different
governments have tried different policy mixes to help their citizens adjust
to these transformations. Some nations have been successful at this—
those in Northern Europe and Japan are good examples—but others
have not.
I cannot see how the Globotics Transformation adds anything new to
the solutions needed—except that it will all come much faster, so the need
for Danish-style labour-market adjustment policies will be even greater in
the future than it was in the past.
My guess is that the nations which were most successful in navigating
the upheaval experienced since 1973 will be the same ones that succeed
in avoiding extreme backlashes during the globotics upheaval. I am par-
ticularly worried that America’s reliance on rugged individualism will
produce outcomes that are especially rich for rich citizens, but especially
rugged for average citizens.
3.
For
more
detail see
Torben Andersen, Nicole Bosch, Anja Deelen, and Rob Euwals, “The
Danish Flexicurity
Model
in the Great Recession, VoxEU.org, April
8, 2011.
-- 284 of 312 --
The Future Doesn't Take Appointments: Preparing for New Jobs 273
CONCLUDING REMARKS
Technology and more internationally open markets can produce outcomes
that are good or ghastly. It is mostly a matter of speed. The past provides
important clues on how we can make the outcomes good and avoid having
them get ghastly, so a quick recap of the historical experience is useful.
The tech impulse behind the Great Transformation was steam power.
Steam took the horse out of horsepower and put horsepower into man-
power. It was like giving people massive muscles. It allowed humans to
control and concentrate previously unimaginable amounts of power.
Mostly, this created better tools for people who worked with their hands.
A century later, steam launched modern globalization.
The impulse launched the economy on a very rocky, three-century ride
that covered two world wars, the Great Depression, and the rise of fascism
and communism. After populist leaders like FDR in the US and Clement
Attlee in the UK introduced “New Deal” social welfare programs, the
Great Transformation started to be a great thing for the majority. Income
inequality fell.
A very different tech impulse started the Services Transformation from
1973 or so. Miniaturization of computers fired the starting gun on a slew
of innovations that made it cheaper and easier to process and transmit
information.
This ICT revolution had two very different effects on the world of work.
First, it took the “man” out of manufacturing by allowing robot “hands”
to do things that previously only human hands could. Second, it put pow-
erful tools into the hands of people who worked with their heads, thus
massively multiplying their mental “muscle.” It allowed office workers to
control and process previously unimaginable amounts of information.
Two decades later, ICT launched the “New Globalization” where firms
took their know-how abroad and combined it with low-cost labour in a
way that further undermined the fortunes of factory workers.
The ICT impulse launched the economy on a very uneven ride. The
resulting deindustrialization and shift to service jobs were devastating
for some and delightful for others. People who worked with their hands
-- 285 of 312 --
274
THE
GLOBOTICS
UPHEAVAL
found
that
the
technology
devalued
their
value
added;
people
who
worked
with
their
heads
found
the
opposite.
Income
inequality
rose.
A general sense of vulnerability and uncertainty spread since this
tech-trade team affected the economy in a very different way it did
before 1973. The changes hit the economy and employment patterns
with a finer degree of resolution; it wasn't sectors and skill groups any
more. The changes happened at the level of production stages and even
individual jobs.
The Globotics Transformation was launched by digital technology that
differs from ICT in subtle yet important ways. Oversimplifying to make
the point, ICT replaced those who worked with their hands and rewarded
those who worked with their heads. Continuing to oversimplify, digitech
is replacing people who work with their heads and rewarding those who
work with their hearts.
Tasks that involve routine manipulation of information will be taken
over by globots. Globots won't take over tasks where humanity is an edge
or tasks where being in the same room is essential; these tasks will be shel-
tered from automation and globalization in the future world of work.
The resulting shift into sheltered service and professional jobs will
reward a very different set of skills than the skillset that ICT rewarded.
Ultimately, artificial intelligence will make everyone a lot smarter in the
IQ, pattern-recognition sense of the word “smart.” The change will be rev-
olutionary for average people, but much less so for the few who are very
clever to begin with.
Using “head” in the sense of “brain’, AI will give more “head” to people
with big hearts, but no extra heart to people with big heads. I think this
twenty-first century skill twist will have unexpected implications for
income inequality going forward. Presuming that the distribution of
“heart” skills in the population is basically unrelated to the distribution
of “head” skills, there is no reason that this new skill twist should lead
to further rises in income inequality. It might even lower inequality in
the long run.
Reaching this felicitous future is the challenge. There is a very real
danger
that the shift
from unsheltered service jobs
to sheltered service
-- 286 of 312 --
The Future Doesn't Take Appointments: Preparing for New Jobs 275
jobs happens too fast. The danger is that communities feel overwhelmed
and push back in destructive ways. If the anger of the displaced blue-collar
workers fuses with the anger of the soon-to-be-displaced white-collar
workers, the outcome could be backlashes of the 1930s type.
But there is nothing inevitable about this.
It’s Our Choice
Computers, air travel, and the postwar opening of world trade transformed
societies, but the changes were spread over decades. Each change agitated
communities and whole societies by creating new opportunities for some
and new competition for others. Each brought with it strong social and
economic tensions since—by and large—the new opportunities spurred
the fortunes of nations’ most competitive workers and firms, while the
extra competition harmed the fortunes of nations’ least competitive firms
and workers.
In recent decades, societies and communities have had time to adjust,
so while we have seen abundant disruption and pain, we have not seen
radical backlashes. We saw Brits vote for Brexit, and America elect Donald
Trump, but truly radical figures have not gained prominence. We have not
witnessed the rise of twenty-first century versions of Mussolini, Hitler, or
Stalin on the dismal side, or FDR and Attlee on the hopeful side. But it
hasn't always worked out this way.
The radical transformations that came with the industrial revolution
and the shift from feudalism to capitalism destroyed the social fabric
that had, for centuries, been based on reciprocity and ancient hierar-
chical relationships. As Karl Polanyi wrote in his 1942 book, The Great
Transformation, the commoditization of labor and mass migration to
urban and industrial areas disturbed traditional values to such an extent
that the people pushed back by embracing communism or fascism. Back
then, however, the push and pushback both took many decades. The in-
dustrial and societal revolutions started accelerating around 1820, but
communism and fascism took off only in the 1920s.
-- 287 of 312 --
276 THE GLOBOTICGS UPHEAVAL
Things are moving much faster this time. My guess is that it will all
work out well in the long run, but only if we can make sure globotics
advances at a human pace, and the disruption can be seen by many as a
decent development.
This is why it is critical to realize that the pace of progress is not set by
some abstract law of nature. We can control the speed of disruption; we
have the tools. It’s our choice.
-- 288 of 312 --
INDEX
Page numbers followed by f and t refer to figures and tables, respectively.
Abe, Shinzo, 81-82
Accenture, 92, 142, 143
ACTFAR, 133-34
Africa, 96
agile companies, 141-42
agile teams, 270-71
AI. See artificial intelligence
Airbnb, 100
Airbus, 93
Alexa, 151, 153, 164, 181
algorithms, 240-41, 244-45
Alibaba Group, 72t
Alphabet, 71, 72t, 190
AlphaGo Master, 107
AlphaGo Zero, 107
Alternative for Germany, 79-80
Amara’ Law, 91-92
Amazon, 71, 72t, 126, 151, 164-66, 181,
189, 215
Amazon Echo, 151
Amazon Translate, 126
Amelia, 3-4, 111, 150, 163, 168, 191, 201, 235,
242, 247, 265
American Express, 129
anomic suicide, 205-6
antiglobalization, 9
antiglobalization movements, 80
antiimmigration movements, 80
Apollo 11, 90
Apple, 70, 71, 72t, 102, 108, 109, 151, 164
Applebee's, 171
AR (augmented reality), 130-33
ARHT Media, 134-35
Ars Technica, 100
artificial intelligence (AI)
activities sheltered from AlI-led
automation, 245-52, 246f
“almost intelligent,’ 112-13
automatability/importance of workplace
activities, 245-48, 246f
humans’ advantage over Al-trained
computers, 236-45
job creation by, 163-66
job displacement by, 160-63,
166-82, 167f
jobs sheltered from, 259-61
and language comprehension,
153-55, 154t
limitations of, 241-42
Lucas critique of Al-trained
algorithms, 244-45
Steve Mnuchin on, 87-88
occupations most sheltered from,
248-50, 249f
personal responsibility/black box
problems, 242-44
physical skills, 159-60, 160¢
RPA as form of, 103
social cognition problems, 238-41
social skills, 158-59, 158t
-- 289 of 312 --
artificial intelligence (AI) (cont.)
thinking skills, 155-58, 156t
timeline for learning most human skills,
250-52, 252f
and white-collar automation, 153-60
and white-collar robots, 3—4
white-collar robots at Amazon, 165-66
See also machine learning
Artificial Intelligence, Automation and the
Economy (report), 174
artificial neural networks, 240
arts, 260
Asana, 3
Asia, 96
assets, tangible vs. intangible, 70
Atkinson, Tony, 33
Atlantic Monthly, The, 116
attribution, 137
augmented reality (AR), 130-33
Australia, 46
Austria, 80
auto industry, 57
automation, 6, 29, 47
activities sheltered from AlI-led,
245-52, 246f
at Amazon, 165-66
“continental divide” in 1970s, 58
and elimination ofjobs vs. survival of
occupations, 152-60
and Globotics Transformation, 147-83
and Great Transformation, 25-26
of industrial jobs, 59-61, 60f
job creation, 163-66
job displacement, 160-63
push/pull effects, 25-26
white-collar, 148-51
AutoML (automated machine
learning), 111-12
Autor, David, 71, 236
avirtual.co.uk, 118
Babel, Tower of, 126-27
Babson College, 181
backlash
in Britain, 38-39
Index
globotics, 8-10, 209-33
(See also globotics backlash)
against Great Transformation, 37-44
as natural consequence of upheaval, 10
Services Transformation, 74-82
in United States, 56
Baidu, 188
Balassa-Samuelson effect, 201
Bangkok, Thailand, 117
Bangladesh, 122
Bangor, Pennsylvania, 74
Bank of America, 72t, 151, 164
Barclay, 182
Barnes, Amanda, 102-3
Basecamp, 139
Battle in Seattle, 209-10, 220
Baumol “cost curse,” 201
Belarus, 119
Berkshire Hathaway, 72t
Berlucchi, Matteo, 176
Berwin Leighton Paisner, 269
Bethlehem Steel, 74
Bezos, Jeff, 186
big data, 110-11
Bing, 98
black box problems, 242-44
Blacklaws, Christina, 269
Blinder, Alan, 144, 258-59
Bloomberg, 166
Bloomingdale's, 170
Blue Prism, 149, 168, 188
body language, 255-56
Boeing, 93
Bonsall, Thomas, 57
Boone, Gary, 58
Borough of Enfield, 3
Boston Common, 23
Box, 139
BP, 72t
BPO (business process outsourcing), 165
brain, human
biological models of, 240-41
difficulty grasping globotics
upheaval, 88-92
and “Holy Cow” diagram, 91-92, 91f
-- 290 of 312 --
Index
Brexit, 8, 56, 77-79, 199, 212
Bright, Peter, 100
British Communist Party, 44
British Parliament, 39
Browder, Joshua, 180
Brown, Joshua, 224-25
Brynjolfsson, Erik, 14, 99-100
Buchanan, Pat, 210
Buddhism, 20
Bush, George H. W., 61
business model, job destruction as, 188-90
business process outsourcing (BPO), 165
Business Skype, 139
Cadillac Story, The (Bonsall), 57
CaliBurger, 172
Cambridge University, 125
Canada, 63, 129
Canary Wharf, 55
capital, 28, 36, 37f
Capital in the Twenty-First Century
(Piketty), 33, 73
capitalism, 36, 46, 48
Capitalism Without Capital (Haskel and
Westlake), 70
Capital One, 151
Cartwright power loom, 38
Case, Anne, 205-6
CBS Radio, 120
change, speed of, 187-95
Chatbot, 201
Chatham, Christopher, 240-41
Chaves, Marty, 182
Chevron, 72t
Chili’s Grill & Bar, 171
China, 64
ancient trade with, 20
freelancers in, 121
incomes in, 116, 117, 117f
manufacturing in, 211
offshoring to, 63, 64
and 2016 backlash, 8
university graduates in, 3, 127-28
China Mobile, 72t
Chinese language, 108-10
PuYE)
Cisco, 95, 96, 134
cities, 31. See also urbanization
Citigroup, 72t
Clinton, Bill, 144
Clinton, Hillary, 76
coal, 22
Cochran, Michael, 58
cognition, and evolution of machine
learning, 104-6
COIN. See Contract Intelligence
COIN (Contract Intelligence), 151, 179
Coleman, 151
collaborative software, 139-40
collar automation, 149-50
Columbia University, 117
communication
nonverbal, 252-56
by white-collar robots, 153-55, 154t
communication technology, and mass
telemigration, 129-35
communism, 42, 45-46, 48
Communist Manifesto (Marx and
Engels), 42
Communist Party, 42
Communist Party USA, 43
comparative advantage, 28
competition, globotics as unfair, 7-8
“computer on a chip,’ 58-59
Congress of Vienna, 40
Conservative Party, 79
construction jobs, 170
Construction Robotics, 170
Consumer Electronics Show (Las
Vegas), 188
“continental divides,’ 15, 58
Continental Europe
Great Transformation backlash, 39-40
right-wing parties in, 79-81
and Services Transformation, 79-81
Contract Intelligence (COIN), 151, 179
controller units, 58
coordinating, 159
copyeditors, 117
Corn Laws, 39, 74
Cortana, 1M 1263150N1515153
-- 291 of 312 --
280
Council of Economic Advisors, 61, 144
Coursera, 188
covered options, 115
craft non-verbal outputs, 155
Crafts, Nicholas, 48
craftsmen, 24
Craigslist, 121
creativity, 155, 245-46
Creator, 173
Cryan, John, 182
Cuba, 45
Cultural Origin ofHuman Cognition, The
(Tomasello), 237
Cumberbatch, Benedict, 255
data-as-capital, 216-17
data-as-labor, 216-17
data-based economy, 216-17
Davenport, Tom, 181
Davis, Joseph, 103-4
Dean, Jeff, 128
Dearborn, Michigan, 43
Deasy, Dana, 179
Deaton, Angus, 205-6
debt, student, 75
Deep Blue, 178
Deep Learning, 128-29, 188
DeepMind, 107, 150
deindustrialization, 64-67, 75
Delaney, John, 226
Dell, 120
Deloitte, 120, 194
de Loupy, Claude, 178
Democratic Party (Japan), 82
Denmark, 11
Denny’s, 179
deskilling, 24
Dickens, Charles, 11, 30-31
“dictatorship of distance,” 21
digital dignity, 217
digital labor, 188, 200
digital technology (digitech), 113, 267
four laws of, 92-100
and future of Moore’s Law, 100-102
Gilder’s Law, 94-96, 95f
Index
and Globotics Transformation,
14-15, 113-14
and human brain's difficulty grasping
speed of upheaval, 88-92
job destruction as business
model, 188-90
and machine learning, 102-13
Metcalf’s Law, 96-98
Moore's Law, 92-94
as technological impulse driving
globotics, 87-114
Varian’s Law, 98-100
Docklands. See London Docklands
Dominos, 173
DoNotPay, 180
Double Robotics, 135
Drexler, Mickey, 87, 91
Dreyfus, Emily, 135-36
Dube, Chetan, 4, 265
Duke, Mike, 87, 91
Durkheim, Emile, 37-38, 205-6, 217-18
“Durkheim Dike,” 37
DVE, 138
eBay, 119, 186
economic inequality. See income
inequality
economic sectors, open vs.
sheltered, 48-49
economic transformation, Services
Transformation and, 59-68
Economist Intelligence Unit, 193
education, 260
Eichengreen, Barry, 207, 222
Einstein, 151
Eisenhower, Dwight, 45
Ellie, 175, 238
email, 61
EmBot, 135-36
Employment Protection Legislation, 231
English language, 127-28
Eno, 151
Erica, 151, 164
EU Joint Research Center, 128
Europe
-- 292 of 312 --
Index
social dumping in, 227-28
temporary workers in, 227-28
See also Continental Europe
European Parliament, 79, 128-29
European Union (EU), 77-80.
See also Brexit
Europe’ Trust Deficit (report), 80
evolution, 88, 89
evolutionary psychology, 136-37
Exxon Mobil, 71, 72t
Facebook, 71, 72t, 95, 97, 98, 215-16
Facebook Messenger, 180
Facebook Workplace, 139
face time, 12
Fairchild Semiconductor Corporation, 93
Fannie Mae, 181
farming, 25
fascism, 42-43, 45, 48
Fascist Manifesto, 42
featherbedding, 229-30
Fersht, Phil, 194
feudalism, 36
fiber optics, 94
Fiedler, Edgar, 193
finance jobs, 181-82
Financial Times, 217
fine motor skills, 159
First Industrial Revolution, 33
Fiverr, 121
Flickr, 111
Flippy, 172
food insecurity, 31-32
food preparation jobs, 171-73
Forbes, 180
Forbes Technology Council, 92
Ford, Henry, 36
Ford Hunger March, 43-44
Ford Motor Company, 43
Forrester consulting firm, 161
Fortune magazine, 92
Fox, Jeff, 74, 75
Frame Breaking Act, 39
France, 63, 134
Freedom Party (Austria), 80
281
Freelancer.com, 121
freelancing, international, 115-23
French Revolution, 31, 38, 39
Frey, Carl, 161, 245, 249-50, 259
From Human to Digital: The Future
of Global Business Service
(report), 167-68
Future Arrived Yesterday, The
(Malone), 142
Future that Works, A (McKinsey), 245
Gallup Organization, 140
games, and machine learning, 106-8
Garden, Alex, 173
Gargini, Paolo, 101
Gartner research firm, 149
Gates, Bill, 185, 216
gateway skills, 155
Gaza Strip, 133
Gazprom, 72t
G8 Summit, 210
General Data Protection Regulation, 217
General Electric, 72t
general intelligence, 156
generalists, 270
General Motors (GM), 57, 60, 143
Genesis, Book of, 126-27
Germany, 60, 63, 64, 66, 67, 182,
202-3, 227
Gilder, George, 94
Gilder’s Law, 92, 94-96, 95f, 110, 128
GitHub, 139
Giuliani, Carlo, 210
Gladwell, Malcolm, 226
globalization, 2
and automation, 29
and Great Transformation, 26-28
and Great Transformation vs. Services
Transformation, 66-67
and Services Transformation, 61-66
globotics
and agile teams, 270-71
backlash, 8-10, 209-33
(See also globotics backlash)
defined, 4
-- 293 of 312 --
282
globotics (cont.)
explosive pace of, 5-8
and future as more human/local, 11-13
human brain’ difficulty grasping speed
of upheaval, 88-92
legal work in age of, 269-70
preparing for upheaval, 10-11, 271-72
previous globalization/automation
developments vs., 6
technological impulse, 47-48, 87-114
three rules for thriving in age of, 268-71
as unfair competition, 7-8
globotics backlash, 8-10, 209-33
and 2016 US presidential
election, 211-14
and data-based economy, 216-17
from individual to collective
action, 217-20
potential for violent protests, 214-23
and resolution, 232-33
shared unfairness and dynamics of
outrage, 220-23
and shelterism, 223-32
targets of, 215-17
unlikely alliances created by, 210-14
globotics resolution, 232-33, 235-64
activities sheltered from Al-led
automation, 245-52, 246f
humans’ advantage over Al-trained
computers, 236-45
and jobs requiring face-to-face
communication, 252-58
local jobs in wake of, 261-64
more local/human/community-based
economy after, 261-64
Globotics Transformation
and automation, 147-83
(See also automation)
and digital technology, 14-15
and digitech, 113-14
as four-step progression, 13-16
local jobs in wake of, 261-64
technological advances leading to, 13-16
and telemigration, 115-45
(See also telemigration)
Index
globotics upheaval, 8-11, 185-208
and backlash, 8-10, 207-8
cumulative disadvantage, 206-7
displacement of manufacturing
jobs, 204
job creation and human
ingenuity, 190-92
job destruction as business
model, 188-90
and mismatched speed, 187-95
and mortality rates, 205-6
pace of job displacement vs. job
replacement, 193-95
social solidarity undermined by, 201-3
tech leaders’ view of, 185-86
unfairness as cause of outrage, 199-201
and unpredictability of job
displacement/creation, 195-99
globots, 6
GM. See General Motors
Gnodde, Richard, 182
Go (board game), 106-7
Goldman-Sachs, 181, 182
Goldman-Sachs International, 182
Goldstein, Amy, 195
Google, 70, 71, 98, 99, 111-12, 116, 128-29,
134, 151, 157, 188-90, 197, 215
Google Brain, 157
Google Glass, 133
Google Hangouts, 139
Google maps, 164
Google Translate, 3, 123-26, 129, 243
Google Ventures, 173
Gordon, Robert, 29-30, 68
government policy, 10-11, 271-72
government regulation, 47, 231-32
government safety nets, 56
government spending, 45
Great Britain. See United Kingdom
(Great Britain)
Great Convergence, The (Baldwin), 59,
64, 138
Great Depression, 10, 43-44, 53, 273
Great Society, 45
Great Transformation, 19-52, 191-92, 273
-- 294 of 312 --
Index
automation’s push/pull effects, 25-26
backlash against, 37-44
backlash in 20th century, 41-44
beginning of modern growth, 28-29
and British agricultural
revolution, 23-24
British backlash, 38-39
Continental European reaction, 39-40
defined, 13
and Great Depression, 43-44
and income inequality, 32-35, 34f
lessons for future, 47-51
and modern globalization’s
origins, 26-28
open vs. sheltered sectors, 48-49
origins, 14
resolution produced by backlash, 45-47
and Second Industrial
Revolution, 29-30
services transformation, 51-52
structural transformation, 49-51, 50f, 51f
technological impulse behind, 22-24
technology as source of
transformation, 24-30
and transition in growth rate, 20-21
upheaval produced by, 30-37
urbanization during, 31-32
value creation/capture during,
35-36, 37f
Great Transformation, The (Polanyi), 275
Green, Joshua, 262
Green Party, 80
gross motor skills, 159
growth
in early post-WWII era, 46-47
and four laws of digitech, 92-100
and Great Transformation, 20-21, 28-29
modern rate of, 28-29
per-capital, 68
post-1973 slowdown, 67-68
premodern vs. modern rate of, 21
G7 countries, 63, 64
Guardian, The, 214
Gunn Thomas, Amber, 119
Guru, 121
283
Haidt, Jonathan, 105, 218
Hamtramck auto factory, 57, 60
HANA, 151
handicraft, 24
hand workers, 54
hang gliding, 1
Hard Heads, Soft Hearts (Blinder), 144
Harris, Tristan, 215
Harvard University, 27, 262
Haskel, Jonathan, 70
Hathersage Technologies, 1
Hawking, Stephen, 186
Hayes, Lauren, 265
head workers, 54
healthcare, 175-77, 213
Heider, Fritz, 136-37
Heliograf, 178
Henry, 103, 111, 243
Hfs, 194
Hilton, 120
HipChat, 139
Hitler, Adolf, 43
Hoffa, James, 224-25
Hofstadter, Douglas, 116-17
holographic telepresence, 134
Holoportation, 134
“Holy Cow” diagram, 91-92, 91f
Hoover, Herbert, 44
Horsley, Scott, 179
HumaGrams, 135
human capital, 28
humans, advantage of, over Al-trained
computers, 236-45
hunger marches, 43-44
iBeacon, 169
IBM, 72t, 99, 151, 176, 178, 189
IGBO V2
ICT. See Information and Communication
Technology
identifying patterns, 155
Igloo, 139
IHS Markit, 133
iKantam, 119
iLabour Project, 122
-- 295 of 312 --
284
immigration, 80
income inequality
Great Transformation and, 32-35, 34f
in United States, 72-73
income insecurity, 31-32
incomes, 67-68, 71
Indeed.com, 189
Independent Drivers Guild, 225
Independent Newspaper, 125
India, 64, 118, 122, 134
Indonesia, 64
industrialization, 10, 66-67
“Industrializing 6,’ 64, 65
Industrial Revolution, 41/11
First, 33
Second (See Second Industrial
Revolution)
industrial robots, 159-60, 160t
inequality, income. See income inequality
Infor, 151
Information and Communication
Technology (ICT), 266
and automation ofindustrial
jobs, 59-61
effect of, on world of work, 273-74
and new globalization, 62
and Services Transformation, 14, 54, 58
information sector, job displacement/
replacement in, 197-99, 198f
information technology, 54
Infosys, 151, 165, 189
Ingalls, Victor, 119-20
innovation, 28-30
in-person meetings, 12
Instagram, 95
Institute for Robotic Process
Automation, 149
intangible assets, 70
integrated circuits, 15, 58-59
Intel Corporation, 93
intelligence, pattern recognition
vs., 241-42
International Brotherhood of
Teamsters, 224
international freelancing, 115-23
Index
International Technology Roadmap for
Semiconductors (report), 94
Internet, 95, 95f, 96, 116
Intuit, 189
iOS operating system, 109
iPhone, 90, 102, 109, 196-97
Italy, 42-43, 63
iTranslate Voice, 125-26
Janesville: An American Story
(Goldstein), 195
Japan, 46, 53, 63, 66, 81-82, 162
Japanese language, 129
J.Crew, 87
jet engines, 93
Jetsons, The, 112
job(s), 27
activities sheltered from AlI-led
automation, 245-52, 246f
automation’s effect on, 152-60
created by digitech, 163-66
displaced by artificial intelligence, 160-
63, 166-82, 167f
displaced by telemigrants, 143-45
manufacturing, 46
occupations vs., 152
post-Globotics Transformation, 265-76
sheltered from AI/RI, 259-61
sheltered from globotics, 12
sheltered from telemigrants, 257-58
in US by Occupation, 167f
job creation, 192
globotics upheaval and, 190-92
in information sector, 197-99, 198f
iPhone “infiltration” as model
for, 196-97
pace of job displacement vs., 193-95
unpredictability of, 195-99
job destruction, 186, 188-90
job displacement, 192
construction, 170
finance, 181-82
food preparation, 171-73
healthcare, 175-77
in information sector, 197-99, 198f
-- 296 of 312 --
Index
iPhone “infiltration” as model
for, 196-97
journalists, 178-79
legal work, 179-81
medical, 175-77
office workers, 167-68
pace of job replacement vs., 193-95
pharmacists, 177-78
retail workers, 169-70
security guards, 171
transportation, 174-75
unpredictability of, 195-99
“walking service workers,” 168
Jobs, Steve, 216
Johnson, Lyndon, 45
Johnson & Johnson, 72t
Joint Economic Committee, 61
Jongerius, Agnes, 227
Jost, John, 77
journalists, 178-79
JPMorgan Chase, 72t, 151, 179
Juncker, Jean-Claude, 228
Kahneman, Daniel, 105, 220
Karamouzis, Frances, 149
Kasparov, Gary, 178
Kasriel, Stephane, 130
Ke Jie, 107
Kennedy, John F, 46
Kenya, 118
Khosla, Vinod, 242
King, Rodney, 220
Kingdon, Jason, 149, 168
kinship systems, 262-63
Kittle, David, 140
KMPG, 167-68
Knightscope, 171
knowledge, and value creation/capture,
70-72, 72t
knowledge capital, 28-29
knowledge-driven companies, 71-72, 72t
knowledge flows, 64-66
Koike, Yuriko, 81-82
Korea, 64
Kroger, 169
285
Krueger, Alan, 258
Krzanich, Brian, 100-101
Kunkle, Frederick, 179
labor, unskilled, 66, 69
labor markets (labor supply), 35, 36,
41-42
Labor Party, 79
Lacity, Mary, 163-64
laissez-faire capitalism, 41-43
Lamy, Pascal, 271
land, and value creation, 35-36, 37f
language acquisition, and machine
learning, 108-10
Laret, Mark, 178
Latin language, 21
Law Society of England and Wales, 269
leakage, 256
legal work
in age of globotics, 269-70
displacement of, by automation, 179-81
Lehdonvirta, Vili, 122
Le Pen, Marine, 79
Lex Machina, 148
Liberal Democratic Party (Japan), 82
Lindert, Peter, 33
LinkedIn, 121, 189
liquid workforce, 143
Lloyds of London, 102-3
localism, 21
local knowledge, telemigrants’
lack of, 257
Locomotive Act of 1865, 229
London Docklands, 19-20, 51-52, 54-55
London premium advice notes
(LPANSs), 103
London School of Economics, 163
longshoremen, 229-30
Louis Philippe, King of France, 40
LoweBot, 169
Lowe's, 169
LPANs (London premium advice
notes), 103
Lucas, Bob, 244-45
Luddites, 38-39, 56, 74, 199-200
-- 297 of 312 --
286
machine learning, 102-13
Al as “almost intelligent,” 112-13
AutoML, 111-12
and big data sets, 110-11
as computing’s second continental
divide, 102-13
Deep Learning technique, 128-29
evolution of, 104-6
of games, 106-8
and increases in computing power, 110
and language acquisition, 108-10
limitations of, 241-42
and white-collar robots, 4
See also artificial intelligence (AI)
machine tool industry, 24
machine translation
and Deep Learning, 128-29
as end of competitive advantage for
English speakers, 126-28
and telemigrants, 2-3, 123-29
Machtig, Jeff, 138
macOS operating system, 109
Malone, Michael, 142
Malthus, Thomas, 21, 32, 44
Malthus’s Law, 21
Mancilla, Monique, 118
Manning, Ann, 103
manufacturing, 46-47, 82-83
and decline in employment caused by
ICT, 59-61, 60f
and globotics upheaval, 204
and new globalization, 62-66, 63f
Marantz, Andrew, 257
Martin, Andy, 125
Marx, Karl, 41n11
Massachusetts, 23
Massachusetts Institute of Technology
(MIT), 71
matchmaking platforms, online, 119-23
matrix inversion, 110
May, Theresa, 78
McAfee, Andrew, 14, 99-100
McDonald’s, 171, 173
McKinsey Global Institute, 153-55, 161,
245-46, 248, 250
McLaren-Brierley, Leigh, 118
McNamara, Steve, 223
McNelley, Steve, 138
Mechanical Turk, 121
mechanization, 47
medical jobs, 175-77
meetings, in-person, 12
Melenchon, Jean-Luc, 134
Metcalf, Robert, 96
Metcalf’s Law, 92, 96-98
Mexico, 39, 63
microclustering, 62
microexpressions, 254-56
Index
Microsoft, 71, 72t, 98, 126, 134, 151, 185, 189
Microsoft 365, 3
Microsoft Projects, 139
Microsoft Yammer, 139
middle class, 6, 46
Miller, Duane, 74
Ministry of Economy and Trade and
Industry (Japan), 162
Minsky, Marvin, 105
mirror neurons, 237
MIT (Massachusetts Institute of
Technology), 71
MIT Technology Review, 174
Mnuchin, Steve, 87-88
mobility, 159
Modi, Narendra, 134
Momentum Machines, 172
Monbiot, George, 214
Monde, Le, 178
monopolies, 47, 73
Moore, Gordon, 92-93
Moore's Law, 92-94, 100-102, 110,
128, 192
Moravec, Hans, 104
Moravec’s paradox, 104-6
“more Moore’ route, 101-2
Morency, Louis-Philippe, 175
mortality rates, 205-6
Mount Elizabeth Novena hospital, 176
multinationals, 214
Mural, 139
Musk, Elon, 185
Mussolini, Benito, 42-43
MySpace, 98
-- 298 of 312 --
Index
Napoleonic Wars, 38, 39
narrow intelligence, 155
Naterne, Pierre, 92
National Health Service, 175
National Hunger March, 44
National Public Radio (NPR), 178-79
natural language generation, 154
natural language understanding, 153
navigation, 159
NBIM (Norges Bank Investment
Management), 138
NCR (National Cash Register), 172
“needs,” invented, 11
Netherlands, 79, 132
Newcomen engine, 22, 100
New Deal, 40, 45-46, 48, 75, 204,
206-7, 273
new globalization, 273
economic impact, 66-67
effect of, on world of work, 273-74
and Services Transformation, 61-66
New York state, 75
New York Times, 9, 212
New York University, 4, 77, 105
New Zealand, 46
Ng, Andrew, 188
Nia, 151
Nigeria, 118
Nixon, Richard, 45, 93
Nobel Prize, 93, 105, 116
nonverbal communication, 252-56
Nordstrom, 169
Norges Bank Investment Management
(NBIM), 138
Northwestern University, 29
Norvig, Peter, 116
NPR (National Public Radio), 178-79
numerical controlled machines, 58
Nvidia, 94, 102
Obama administration, 141, 174
occupations
automation’s effect on, 152-60
jobs vs., 152
most sheltered from AI, 248-50, 249f
sheltered from AI/RI, 259-61
Occupy Wall Street, 73
office jobs, 15
office work, automation of, 167-68
office workers, 69-70
offshoring, 62-66, 74-75, 144
Oliver Twist (fictional character), 30, 33
online matchmaking platforms, 119-23
open economic sectors, 48-49
Optical Character Recognition, 11
optimizing and planning, 155
Oracle, 120
O'Rourke, Kevin, 27, 222
Osborne, Michael, 161, 245, 249-50, 259
Outlook, 126
outrage, 199-201, 220-23
Oxford University, 27, 127, 161, 222, 245,
249, 259
Pakistan, 122
Palihapitiya, Chamath, 215
Pallini, Micaela, 231
Panera Bread, 171
paramedics, 132-33
Paro, 238
Party for Freedom (Netherlands), 79
“Party of Hope” (Japan), 82
pattern recognition, 241-42
Paychex, 189
Payoneer.com, 122
PeoplePerHour, 121
per-capital growth, 68
perks, 7
Perot, Ross, 210
Perry, Alfred, 204
personal responsibility, 242-44
PetroChina, 72t
Pew Research Center, 81, 162, 226
pharmacists, 177-78
Philippines, 118, 122
physical capital, 28
physical skills, robots and, 159-60, 160¢
Piketty, Thomas, 33, 73
PillPick, 177
Podi, 139
Pokémon Go, 130-31
Poland, 63, 64
-- 299 of 312 --
288 Index
Polanyi, Karl, 19, 40, 275 remote work. See telemigration
Polo, Marco, 20 (telemigrants)
Poor Law Amendment, 32 Rensi, Ed, 173
Poor Laws, 31-32 resolution
Poppy, 102-3, 111, 148, 243 globotics, 232-33, 235-64
populism, 8-10, 82, 207-8 (See also globotics resolution)
Populist Temptation, The in Great Transformation, 45-47
(Eichengreen), 207 retail jobs, displacement of, 169-70
Posner, Eric, 216 RI. See remote intelligence
Posted Workers Directive, 227-28 Ricardo, David, 28
post-industrial society, 56 rifles, 24
post-industrial transformation. Rigby, Darrell, 270
See Services Transformation Righteous Mind, The (Haidt), 218
potato famine, 40 robo-lawyers, 148
Potter, Francis, 1 robotic process automation (RPA), 103, 111,
poverty, 32-35, 44, 212-13 148-50, 194
power loom, 38 Rolls Royce, 93
Pratt & Whitney, 93 Roman empire, 20
press drill, 58 Roose, Kevin, 9
Princeton University, 205, 258-59 Roosevelt, Franklin D., 40, 44-46,
processing speeds, 100-101 O37 7182
productivity, 25-26 Rotman, David, 174
productivity-production foot race, 25 Royal Dutch Shell, 72t
prosperity, 32-35 RPA. See robotic process automation
protests, 209-10, 214-23 Russian Revolution, 42
Proximie, 132-33
pull factor, 25, 54 safety nets, government, 56
push factor, 25, 54 Salesforce, 151
SAM, 170
quantum computing, 102 San Jose State University, 92
SAP, 151
Radical Markets (Posner and Wey]), 216 SayHi, 126
railroads, 27, 50, 230 Say’s Law, 26
Ravel Law, 148 Scanlin, Mike, 115-16
RAVN, 180 SEBY3
Raytheon, 116 Second Great Transformation.
Reagan, Ronald, 206-7 See Services Transformation
recognizing patterns, 155 Second Industrial Revolution,
“Red Flag” laws (Great Britain), 228-29 29-30, 33, 98
regulation, government, 47, 231-32 Second Machine Age, The (Brynjolfsson
regulatory shelterism, 224-27 and McAfee), 14, 99-100
Rekimoto, Jun, 129 security guards, 171
remote intelligence (RI), 3, 12 seed drill, 58
jobs sheltered from, 259-61 self-drive cars, 100
See also telemigration (telemigrants) semiconductor industry, 62, 93
-- 300 of 312 --
Index
sensory perception, 155
seq squirt, 88
service jobs
and automatable share of work, 249t
during Great Transformation, 49, 51-52
implicit welfare payments behind
“overpriced” services, 203
and social solidarity, 201-3
and “walking worker,’ 168
service sector, 6, 12
Services Transformation, 53-83, 191-92,
204, 273
backlash, 74-82
and “computer on a chip,’ 58-59
in Continental Europe, 79-81
decline in manufacturing employment,
59-61, 60f
defined, 13
and deindustrialization, 64-66
and economic transformation, 59-68
and income inequality, 72-74
Japan, 81-82
and London Docklands, 55
missing resolution, 82-83
and new globalization, 61-67
origins, 14
and post-1973 growth slowdown, 67-68
technological impulse, 54, 57-59
upheaval created by, 69-74
and US backlash, 74-77
value creation/capture during,
70-72, 72t
Shanghainese, 108-10
sheltered economic sectors, 48-49
shelterism, 9, 222-23
featherbedding, 229-30
and globotics backlash, 223-32
historical examples, 228-30
“Red Flag” laws, 228-29
regulation to slow globotics
transformation, 231-32
regulatory, 224-27
and temporary workers in
Europe, 227-28
shipping, 26-27, 50, 51-52
289
Shockley, William, 93
Simmel, Mary-Ann, 136-37
Singapore, 176
Siri, 102, 108-11, 151, 153, 164
skill twist, 14, 68-69, 73
Skype, 131, 254
Skype Translator, 126
Slack, 3, 139
Smith, Roger, 57, 60
Snapchat, 142
social and emotional sensing, 159
social cognition, 236
Al-trained computers’
limitations, 238-40
inadequacy of AI algorithms, 240-41
social dumping, 227-28
social mirroring, 237
social reasoning, 159
social sciences, 260
social skills, and white-collar robots,
158-59, 158t
social solidarity, undermining of, 201-3
sociology, 37
Software Robots, 200
speech recognition, 106, 108-10
Spence, Catherine, 19-20, 32, 41, 51, 55
standardized parts, 24
Stanford University, 180, 188
Stapleton, Katherine, 127-28
Star Trek, 134
Star Wars, 112
steam engine and steam power, 22, 62, 100
Steam Revolution, 14
steamships, 27
steel-collar robots, 168
Stenner, Karen, 76
Streep, Meryl, 255
strikes, 44
Stroud, Patti, 211-12
structural transformation, during Great
Transformation, 49-51, 50f, 51f
student debt, 75
suicide, 205-6
Sunstein, Cass, 221
supply and demand, 26, 35
-- 301 of 312 --
290
surgery, augmented reality as tool for, 132-33
Sutherland, Jeff, 270
Swing Riots, 39
System 1 thinking, 105
System 2 thinking, 105, 107
Takeuchi, Hirotaka, 270
Tally, 169
Tan, Louis, 176
tangible assets, 70
TaskRabbit, 121
Tata Consulting Services, 194
tax-and-redistribute policies, 11
technological impulse
Great Transformation, 22-24
Services Transformation, 54, 57-59
technology
and Second Industrial
Revolution, 29-30
See also digital technology (digitech)
Technology Roadmap for Semiconductors
(report), 101
Technology Vision 2017 (report), 142
telecommunication, 61
telecommuting, 140-41
telemigration (telemigrants), 2-3, 115-45,
189, 251
augmented reality and, 130-33
collaborative software, 139-40
communication technology for, 129-35
demographics of, 122-23
domestic remote work and, 140-43
and end of traditional office, 141-43
experimental communication
technologies, 133-35
finding/hiring/managing, 120-22
jobs displaced by, 143-45
jobs sheltered from, 257-61
lack of access to nonverbal
communication, 252-56
and local knowledge, 257
machine translation and, 2-3, 123-29
and online matchmaking platforms, 119-23
telepresence robots, 135-40
wage competition from, 116-19, 117f
Index
telepresence systems
fixed systems, 137-38
and human tendency toward
attribution, 136-37
telemigration and, 135-40
temporary workers, 227-28
Terminator, The, 112
Tesla, 185, 224
testing data set, 109
text messaging, 95
Thailand, 64
ThePatchery.com, 119
Thinking Fast and Slow (Kahneman), 105
thinking skills, white-collar robots and,
155-58, 156t
Thornhill, John, 217
Throsby, Tim, 182
Tiffany, 103
“tipping-point economics,’ 97-98
Tokyo University, 129
Tomasello, Michael, 237
“tools” (of workers), 28
Tory Party, 78
Touraine, Alain, 56
Toyota, 64, 72t
training data set, 108
translation, automated.
See machine translation
Transparency Market Research, 149
transportation jobs, 174-75
Trello, 139
trentes glorieuses, les, 51
Trevelyan, G. M., 40
TripAdvisor, 164
Trump, Donald
election of, 199, 211-14, 218
and globotics backlash, 8, 9, 53,
56, 211-14
and Services Transformation
backlash, 74-77
trust in institutions, lack of, 80
Tull, Jethro, 58
Turkey, 64
Twitter, 95, 97
2001: A Space Odyssey, 112
-- 302 of 312 --
Index
Uber, 100, 223-24
UBS, 3
UK Independence Party, 79
UN (United Nations), 128
unfairness
as cause of outrage in globotics
upheaval, 199-201
and dynamics of outrage, 220-23
of globotics, 7-8
unions and unionization, 35, 43-44, 69
UnitedHealth Group, 120
United Kingdom (Great Britain)
agricultural revolution in, 23-24
and beginning of globalization, 27
as G7 industrial economy, 63
grain imports by, 39
Great Transformation backlash, 38-39
incomes in, 67, 73
industrial workers in, 48
innovations in, during Victorian era, 29
labor unrest in, 44
machine tool industry in, 24
“Red Flag” laws, 228-29
revolution avoided in, 31-32
rise of unions in, 35
Services Transformation
backlash, 77-79
steam power in, 22
structural transformation during Great
Transformation, 49-50, 50f
2016 backlash in, 8
See also London Docklands
United Nations (UN), 128
United States
economic inequality in, 72-73
featherbedding in, 229-30
as G7 industrial economy, 63
government spending in, 45
incomes in, 67, 71, 72-73
jobs in, by occupation, 167t
labor unrest in, 43-44
mortality rates in, 205-6
offshoring by companies in, 63, 66
removal of government safety
nets in, 56
291
Services Transformation
backlash, 74-77
structural transformation during Great
Transformation, 50-51, 51f
2016 presidential election, 8, 211-14
(See also Trump, Donald)
University of California—Berkeley, 92, 222
University of California San Francisco
Medical Center, 177
University of Chicago, 216
University of Lausanne, 42
University of Santa Barbara, 118
University of Southern California, 175
unskilled labor, 66, 69
upheaval
backlash as natural consequence of, 10
(See also backlash)
globotics, 8-11, 185-208
(See also globotics upheaval)
Great Transformation, 30-37
Services Transformation, 69-74
uprisings of 1848, 40, 80
UPS, 225-26
Upstate Transportation Association, 225
Upwork.com, 1, 100, 120-21, 130
urbanization, 31-32, 48
US Army, 115-16
US Defense Advanced Research Projects
Agency, 175
US Senate, 61
USSR, 45
value creation (value capture)
in Great Transformation, 35-36, 37f
in Services Transformation, 70-72
Van der Bellen, Alexander, 80
Van Hoecke, Jan, 180
Vardakostas, Alexandros, 172-73
Varian, Hal, 98-99
Varian’s Law, 92, 98-100
Verhofstadt, Guy, 216
Vietnam, 45
virtual reality (VR), 133
voting rights, 35
VoxEU.org, 117-19
-- 303 of 312 --
292
wage competition, from telemigrants,
116-19, 117f
“walking service worker” jobs, 168
Walmart, 72t, 87, 169
War on Normal People, The (Yang), 219
Washington Post, 178, 179, 210
waterways, 50
Watson, 151, 176-77
Watt, James, 22
WayGo, 126
Welch, Jack, 15
Wenig, Devin, 186
Westlake, Stian, 70
Weyl, Glen, 216
WhatsApp, 97, 190
white-collar automation, 148-51
at Amazon, 165-66
high-end white-collar robots, 150-51
and language comprehension, 153-55, 154t
physical skills, 159-60, 160t
and robotic process automation, 149-50
social skills, 158-59, 158t
thinking skills, 155-58, 156¢
and white-collar robots’ work-relevant
skills, 153-60
Whitney, Eli, 24
Wilders, Geert, 79
Willcocks, Leslie, 163-64
Williamson, Jeff, 27
Index
Wired.com, 135
Witmart.com, 121
Woebot, 176
WordSmith, 179
worker protection, 10-11, 271-72
Workfront, 139
WorkFusion, 200-201
workhouses, 32
World Economic Forum, 161
World Trade Organization (WTO),
209, 271
World War II, 46-47
Wrike, 139
Xchanging, 103
Xerox, 120
Yahoo, 98
Yang, Andrew, 9-10, 219-20
Yoon, James, 147
Your.MD, 176
YouTube, 95, 126, 133, 134, 157, 188
Zaleski, Andrew, 177
Zhubajie, 121
Zhu Mingyue, 121
Ziosk, 172
Zuckerberg, Mark, 215-16
Zume Pizza, 173
-- 304 of 312 --
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adopted, the world will be a better place.”
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of Economics and Political Science, University of California, Berkeley
“With its focus on the scale, speed, and scope ‘of technological
transformation, and its impact on employment, uaybs elete)4breaks new ground” |
GORDON BROWN, Prime Minister of Britain from 2007 to 2010
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Jacket design: Brady McNamara $ g ue j 3 917801 90"901 769
Cover images: donskarpo/Shutterstock (heads); Valentin Drull/Shutterstock (globe) 2 U.S. $29.95
-- 312 of 312 --