The New Geography of Innovation -- Mehran Gul -- 2025 -- HarperCollins Publishers Limited -- 9780008327804 -- 5eaf62b25e500a5d38407aab9d310b28 -- Anna’s Archive
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THE NEW GEOGRAPHY OF
INNOVATION
The Global Contest For Breakthrough Technologies
Mehran Gul
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Copyright
William Collins
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Collins in 2025
Copyright © Mehran Gul 2025
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Source ISBN: 9780008327804
Ebook Edition © 2025 ISBN: 9780008327828
Version: 2025-07-04
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Dedication
In loving memory of my mother, 1956–2015.
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Epigraph
The present, accurately seized, foretells the future.
V. S. Naipaul
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Contents
COVER
TITLE PAGE
COPYRIGHT
DEDICATION
EPIGRAPH
INTRODUCTION
Capitalism with an Emoji Face
‘If you saw a bunch of people that were trying to do a thing and there were
green people and red people and blue people and purple people, and the
purple people are succeeding and the other ones are not, a natural thing to
say is, well, what’s up with the purple people?’
CHAPTER ONE
The Precocious Student
‘America is the teacher, China is the student when it comes to great
technologies; but China’s now a precocious student who is learning from
the teacher but also maybe out-executing the teacher, right?’
CHAPTER TWO
Steeples of Excellence
‘I’ve learned not to bet against Silicon Valley because I already did that
once and I was wrong.’
CHAPTER THREE
Busting Monasteries
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‘We’re breaking it down from this being about the monasteries in Silicon
Valley and in Boston and maybe one or two other places to a reformation, a
renaissance back to Europe.’
CHAPTER FOUR
Hyper Gap
‘Our mindset is we need to be so far ahead of our competition that it’s a
matter-of-fact thing to just give up because there’s such a huge gap between
the Korean companies and others.’
CHAPTER FIVE
Smart Nation
‘If I’m asking myself as someone who’s good with computers, what is the
most effective pathway for me to make the world better, it would be to try
and make governments better and provide technology tools for them to
perform better.’
CHAPTER SIX
Small Wonder
‘Switzerland is a kind of trust, reputation is the brand.’
CHAPTER SEVEN
The New Mittelstand
‘Silicon Valley is good for high tech, but Germany is good for deep tech.’
CHAPTER EIGHT
Importing Genius
‘It would be a shame if we invented this technology and then had to buy the
applications of it back from others.’
CONCLUSION
Social Animals
‘Cultures are not like biological systems; cultures are biological systems.’
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NOTES
INDEX
ACKNOWLEDGEMENTS
ABOUT THE PUBLISHER
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INTRODUCTION
Capitalism with an Emoji Face
‘If you saw a bunch of people that were trying to do a thing and there were
green people and red people and blue people and purple people, and the
purple people are succeeding and the other ones are not, a natural thing to
say is, well, what’s up with the purple people?’
1
In the winter of 2000 when Mikko Kodisoja wanted to hire someone to help
run his company, Sumea, a game developer based in Helsinki, Finland, he
offered the job to Ilkka Paananen, a 22-year-old student at the Helsinki
University of Technology. The most attractive aspect of Ilkka’s candidacy
was that he was the only one willing to take the job.
‘These guys hadn’t raised any money so they couldn’t even afford to pay
me anything,’ Ilkka recalls. ‘They didn’t have too many candidates and I
was probably the only one and that’s why they picked me.’
Sumea’s founders were creative types who were really into making
games, but they didn’t care much for all the other mundane stuff that goes
into running a company. So they brought in Ilkka, a business student, to
take care of all that housekeeping.
‘And then they thought that, well, for you to have any kind of credibility
as a kind of representative of the company you need a credible title and so
they decided to call me the CEO,’ Ilkka tells me. ‘I’d never had a real job
besides traineeships and some summer jobs and of course I had absolutely
no idea what I was doing.’
Sumea would go on to be a moderately successful company. In 2004 it
was bought by Trip Hawkins, an industry legend who practically kicked off
the home gaming industry when he founded Electronic Arts in the 1980s.
After the acquisition Mikko and Ilkka paired up again to launch another
gaming company where things could be exactly how they wanted them to
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be; ‘the best people who would form the best teams which would then
eventually create the best games’. They called the company Supercell.
Supercell, which started with fifteen people packed in a snug 35-square-
metre room, got off to a rocky start. Its first game, Gunshine, didn’t get
much traction and was scrapped within months. The second, Hay Day, did
well. The third, Clash of Clans, released in August 2012, changed mobile
gaming forever.
Clash of Clans, a strategy game in which the player assumes the role of a
village chief building out their own village while waging war on every
other village, became the highest grossing game in the US within three
months of its launch. Within a year it was the most profitable game in the
world.
From idea to launch, Clash of Clans was developed in six months. A
decade later it’s still going strong. It’s been downloaded over half a billion
times and has brought in over $10 billion in lifetime revenue. How does
that stack up against other hits coming out of the wider entertainment
industry like movies, books and music?
The Clash of Clans franchise has made more money than the top three
highest grossing movies ever, Avatar, Avengers: Endgame and Avatar: Way
of the Water, combined. It has made more money than all the Harry Potter
books, combined. It has made more money than the top hundred music
singles streamed ever, combined.
In 2016, Supercell was acquired by the Chinese tech giant Tencent in a
deal that valued the company at over $10 billion, making it the first
European tech company of the internet era to cross an eleven-digit
valuation. Supercell employs fewer than 400 people, making it the most
valuable company per employee in the world. The Finnish company’s
runaway success has turned Ilkka, the student who became CEO because no
one else wanted the job, into a billionaire.
Supercell was started in part with a €400,000 loan from the Finnish
government without which, Ilkka says, the company wouldn’t exist. That
investment has paid off massively. The Helsinki-based company is the
single largest corporate taxpayer in Finland, the biggest global success to
come from the frosty reaches of this tiny Nordic country since Nokia.
Supercell alone pays back multiples of all the money invested by the
Finnish government in every startup ever.
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Supercell is as much a product of its environment as it is a creation of its
founders. If it takes a village to raise a child, it takes a city to raise a
company. Without good schools, quality healthcare, safe streets and strong
social security nets, Ilkka says, a company like his would not exist. ‘We are
proud of our Finnish roots,’ he tells me. ‘We feel that in Finland we have a
social system and a community which has enabled us to be successful.’
2
Ajay Agarwal spent most of his career as a management professor thinking
about one question. A lot of places are good at science. But few can turn
that science into new technologies and big companies. Why?
This disparity made Agarwal, who is the Geoffrey Taber Chair in
Entrepreneurship and Innovation at the University of Toronto’s Rotman
School of Management, study how new science is turned into commercial
products and viable companies in different places.
‘It became a geography question,’ he tells me. ‘If you saw a bunch of
people that were trying to do a thing and there were green people and red
people and blue people and purple people, and the purple people are
succeeding and the other ones are not, a natural thing to say is, well, what’s
up with the purple people?’
The answer wasn’t to be found in obstruse academic debates. ‘At some
point I decided, no more round tables, no more white papers, no more
breakfast lunches and all these things,’ he says. ‘We’re just going to try and
build a thing, even if it’s very small, and that’s what led to the Creative
Destruction Lab.’
The Creative Destruction Lab, or CDL, is a not-for-profit incubator of
science-based companies launched at the University of Toronto in 2012
with the goal of ‘enhancing the commercialization of science for the
betterment of humankind’. It runs a nine-month programme to help
promising founders get their early stage, science-based ventures off the
ground.
When CDL first launched in 2012, Agarwal struggled to find people to
mentor his founders. There just wasn’t a critical mass of people who had
built a successful tech company out of Toronto. So he decided to bring in
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tech heavyweights from the US every couple of months to simulate Silicon
Valley in Toronto for moments in time.
‘We had to jump-start it the way you jump-start a car: you’ve got to
somehow get the spark going,’ he says. ‘The way to understand the Creative
Destruction Lab is it temporarily creates a Silicon Valley in Toronto by
bringing together all of the actors that make the Silicon Valley thing work.’
Within a relatively short time CDL has graduated companies pursuing
wildly ambitious goals using borderline fictitious technologies that only a
decade ago, it would’ve been thought, could only come from Silicon Valley
or Boston or Seattle.
These include Xanadu, a company that builds quantum computers using
light particles; Deep Genomics, which uses machine learning to decode the
molecular basis for genetic diseases; and Kepler, which is developing an
interstellar communications network to extend connectivity to deep space.
All three are based in Toronto.
‘The space stream at CDL attempts to create an ecosystem where
someone with a cool idea can actually see that there is an incubator here in
Canada that is going to put together the business acumen and the financial
resources to be able to turn it into a business,’ Chris Hadfield, a retired
Canadian astronaut who has served as the commander of the International
Space Station, tells me. Hadfield now heads CDL’s space stream.
Agarwal thinks that CDL has only just kicked off a virtuous cycle where
experience and wealth from successful companies gets reinvested into the
ecosystem to create more successful companies: ‘It’s like a flower that
releases its pollen,’ he says.
And while CDL’s initial spark might have come from the ecosystem he
imported from the Valley, Agarwal pushes back on my suggestion that he is
engaged in some kind of social experiment to clone Valley culture in
Toronto.
The Valley has many virtues but also many vices, he argues, and it is not
his intention to replicate the ‘bro culture’ or ‘the aggressive, hard-driving
culture’ that he sees in the Valley. ‘I would definitely not say we are trying
to replicate Silicon Valley culture,’ he says. ‘I would say a hundred per cent
not.’
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3
When the French billionaire Xavier Niel wanted to build the world’s largest
startup superhub in Paris so that the city could compete with the likes of the
Bay Area, Boston and London in tech, he made the unusual choice of
picking a 30-year-old American tech journalist who majored in French
literature at UCLA to spearhead its development. ‘I thought Xavier was
pulling my leg,’ says Roxanne Varza, Director of Station F, the world’s
largest startup facility. ‘I even recommended someone else for the job.’
If there is a beating heart to the Parisian tech scene it is Station F. The
campus, housed in a repurposed 100-year-old train depot that spans the size
of four football fields, is designed to bring an entire entrepreneurial
ecosystem under one roof. Its founder, Xavier, poured €250 million of his
own money into building this giant sandbox where he could assemble a
superdense concentration of all the various talents that are needed to build
supermassive companies. The building has space for a thousand new
ventures.
Though an entirely private initiative, Station F has become something of
a symbol for France’s ambition to become the tech capital of Europe. When
Emmanuel Macron inaugurated the facility in 2017, he made a pitch for
why this is the place for the smartest people with the biggest dreams. ‘I like
to compare a researcher in Harvard with a researcher in France,’ he said.
‘[In France], school is free and excellent, healthcare is free, there’s a
retirement system. On the other side, there’s nothing.’
Station F is clear about its goals: it wants to be the destination of choice
for talented founders from all over who want to build the next Apples and
Googles of the world. ‘We needed to have a successful unicorn company
come out of Station F,’ says Roxanne. ‘I feel like we had to tick that box,
otherwise we’re not successful.’
It took them five years to pull that off. In 2022, Hugging Face became the
first Station F alum to cross a billion-dollar valuation. The young company
took almost no time to become the central hub of the AI community. It’s the
most widely used online platform where AI experts and enthusiasts come
together to share what they are working on and collaborate on building
machine learning models.
Hugging Face is named after the smiley face with jazz hands emoji. Its
founder, Clement Delangue, has said that when the company goes public he
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wants it to be listed with an emoji instead of a three-letter ticker. Capitalism
with a human face, out; capitalism with an emoji face, in.
For Roxanne, Hugging Face’s breakout success validates Station F’s
founding hypothesis that big things can come from France. It might not be
long before the flow of talent is from Palo Alto to Paris and not the other
way around. After all, that’s the choice she made herself.
‘I almost think it’s more interesting as an individual to not be in the Bay
Area if you want to do what I’m doing,’ she says. ‘From the moment I
arrived in France, I’ve been able to see my direct impact, so I think for what
I’m doing, this is a more interesting place to be.’
4
The US is the source of just about all the technologies that define modern
life: personal computers, operating systems, smartphones, e-commerce, web
browsers, email, search engines, social networks, electric cars and the rest.
And most of the tech companies that created and monetized these
technologies are also in the US. This book asks: is that changing?
This question comes up most often in the context of China. Less than a
decade ago, the sentiment towards Chinese tech companies was often
dismissive and complacent. Now the alarm bells are ringing. China is no
longer just about a handful of old tricks like cashless payments or WeChat
or 5G. Its competence in tech is broad and deep. ByteDance, the creator of
TikTok, is the most valuable privately held company in the world. BYD
makes more electric cars than Tesla. DJI sells more commercial drones than
everyone else combined.
But as the commentariat pontificates how the US–China tech battle will
play out, an equally interesting question to ask is: are there more Chinas out
there? Places no one is taking seriously now that might turn out to be
massively competitive sooner than we think.
The US and China monopolize most of the airtime, and just given their
sheer size they are probably the two tech powers that matter the most, but
that doesn’t mean that they’re the only two that matter. At least a dozen or
so countries are producing globally relevant companies that make things
that touch the lives of billions of people around the world every day. And
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some of these places, when adjusted for population size, are even more
prolific at producing new tech than the two big tech rivals.
Samsung, a South Korean conglomerate, competes with Apple to be the
world’s largest manufacturer of smartphones. One in four people who use a
smartphone use a Samsung. Arm, founded in the UK, develops chip designs
that are used in more than 90 per cent of all mobile devices. Spotify, based
in Sweden, is the most popular music streaming service in the world.
That’s not all. The world’s most important semiconductor company,
TSMC, is in Taiwan. The other most important company in the
semiconductor industry, ASML, is in the Netherlands. Some of the world’s
best-known games like Minecraft, Candy Crush and Angry Birds came
from gaming studios in the Nordics. Nearly all the major electric battery
manufacturers like CATL, LG, and SK On are in Asia.
This is a story about technology and the places where it finds its way into
the world. Silicon Valley has for half a century been unrivalled in spinning
out technologies and fast-growing, high-value, billion-dollar-plus tech
companies, the Apples, Facebooks, Googles of the world, that made it the
centre for the most rapid creation of wealth in human history. Its secrets are
spreading to more places.
The geography of innovation is shifting. The world has a lot more high-
value tech companies than ever before, growing a lot faster than ever
before, in a lot more places than ever before. This is a book about these
places.
5
So what are these places? It depends on how you look at it. I use three
different approaches in this book.
The first is to look at things from the perspective of a venture capitalist.
Here the measure is simple: who’s producing the most billion-dollar
startups? It’s a narrow but useful, quick and dirty filter for relevance. Seen
through this lens the map of the most innovative places in the world looks
like this.
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Figure 1: Top ten countries by number of private billion-dollar tech
companies
A helpful complement to counting high-value tech companies would be
to add another layer to the analysis: who’s attracting the most venture
funding? This produces a slightly different list.
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Figure 2: Top ten countries by volume of venture dollars invested
Filtering by the number of high-value startups and the amount of funding
they attract is a useful way of looking at things, but not without drawbacks.
The most obvious being that it assumes that innovation only happens in
new companies. Nvidia, founded in 1993, is now comfortably in its midlife.
And yet arguably it’s only just hitting its stride.
And here’s where the second approach comes in. This considers both old
companies and new ones. Here we measure how big a region is in tech by
looking at the cumulative market cap of all tech companies based there.
Seen this way the world looks something like this:
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Figure 3: Total tech market cap ($T) per region, 2021–2023
There are many ways to determine the rank order of the most innovative
places. But I think the graph above most accurately captures the relative
importance of different regions to the magnitude of technological change
that we see in the world today. This relatively narrow filter of tech
valuations maps neatly to where the most amount of tech innovation,
understood in the broadest possible sense of the term, is happening globally.
That’s my feel for what the picture looks like developed over the course of
writing this book. We’ll discuss why in the following pages.
Both of the above approaches are open to criticism, chiefly because they
assume that tech innovation is the only kind of innovation that matters and
even that is being measured with narrow financial metrics: valuations and
venture dollars. Surely there’s more to it than that. Fair enough. Let’s bring
in a third lens, the Global Innovation Index, or GII, a ranking of the most
innovative countries in the world published by the World Intellectual
Property Organization, or WIPO, a UN agency based in Geneva,
Switzerland, which counts 193 nation states among its members.
Their approach is anything but reductive. WIPO claims to provide a
comprehensive assessment of the state of innovation in the world by
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crunching over eighty indicators which range as widely as research output,
R&D expenditure, education spending, test scores, valuations, engineering
graduates, patents and so on. According to this impressively multifactorial
analysis, the rank order of the most innovative places in the world looks
something like this:
Figure 4: Highest ranking countries in the WIPO Global Innovation
Index
That’s a fine list. But not one above reproach. The GII’s heavily
quantitative bent lends this benchmarking exercise a patina of legitimacy
grounded in mathematical rigour but arrives at conclusions that don’t quite
pass the smell test.
Seven out of ten countries on that list are European, giving the
unmistakable impression that the continent is firmly at the centre of where
the future is being made. That does not ring true. And European
policymakers would be the first to point that out.
‘The EU is losing the race for innovation,’ writes Nobel Prize winning
economist Jean Tirole in a recent report by the European Policy Analysis
Group. The document notes that the transatlantic gap in new technologies is
widening and China too is at the cusp of leaving the continent behind.
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Speaking of which, China, the only country that’s been giving the US a
run for its money in the race to develop new technologies, is also
conspicuous by its absence from that list. What gives?
Reminds me of an old quote from Keynes: ‘too large a proportion of
recent “mathematical” economics are mere concoctions, as imprecise as the
initial assumptions they rest on, which allow the author to lose sight of the
complexities and interdependencies of the real world in a maze of
pretentious and unhelpful symbols.’ Sometimes when one unpacks all that
mathematical rigour, all one finds is a kind of intellectual rigor mortis.
But even if we can quibble with how the GII came up with those
numbers, the basic idea, that innovation is about more than just tech
companies and their valuations, is a laudable one, and we’re going to hold
on to that.
Each of these three approaches has its limitations. But taken together
they present three useful entry points for an enquiry into which places
matter the most in bringing newness into the world. That’s a lot of countries
so, to start, we’ll mix and match. This first book is weighted towards North
America, Europe and the Far East, which is where the bulk of the action is.
In subsequent books we’ll broaden the discussion to more places.
This book is organized geographically. Each chapter provides the reader
with an in-depth look into what’s happening in a specific country. But there
are two threads that cut through these discussions. The first: what makes a
place innovative? Regardless of which filter we use to sort and rank the
winners, the fact is that there are precious few of them around. Why?
Most discussions about innovation revolve around personalities and
institutions. Steve Jobs was a creative genius. Pixar built a unique culture.
Stanford redefined what it means to be a university. That sort of thing. But
this book goes one level higher to look at the wider ecosystem from which
these people and institutions and companies emerge.
The view that it takes is that companies are a bit like seeds that are
planted in their environment. New technologies are the fruits of these seeds.
And bad farmers grow weeds, good farmers grow crops, and great farmers
grow soil. So what is it about the entrepreneurial soil of these environments
that makes them such fertile grounds for new ventures?
The second thread that runs through this book is: what does it even mean
for a place to be innovative? Is it just about having companies like Apple,
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DeepMind and ByteDance? Or is there more to it? And what, exactly, is that
‘more’?
To be sure, this book leans heavily towards a survey of the tech company
type of innovation. Three reasons. First, Occam’s razor: it keeps things
simple and focused. The discussion must occur within some sort of bounds
otherwise it will veer into all sorts of unhelpful directions.
Second, because it does seem that the most consequential developments
in technology are no longer happening in universities or government labs or
corporates but within the context of fast-growing startups. So if one had to
focus on that one thing that is most driving tech innovation, it would make
sense to focus on that.
And third, and this is the controversial one, arguably all the other
measures of innovation – all that R&D, government spending, STEM
graduates, patents, research output, university rankings, venture dollars –
the score from all those inputs should tally up to new technologies. That’s
the river that all the tributaries flow to, so it makes sense to skip the
intermediaries and take stock of that end product. And that’s mostly
happening in companies. So that’s the focus. But we do at times pause and
ask, is there a better way of doing this?
This is a book about technology. But it has people at its centre.
Specifically, the people who are making that technology happen. It is the
product of conversations with almost 200 prominent figures in technology
around the world: entrepreneurs, scientists, venture capitalists and public
officials who have made it their vocation to turn the wheel of progress. It’s
an attempt at piecing together a coherent picture of what the map of the
most technologically capable places in the world looks like, how they got
that way, and the world they are making. At the most basic level it asks:
what’s going on out there? It’s a question that turned out to be a lot harder
to answer than I had expected.
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CHAPTER ONE
The Precocious Student
‘America is the teacher, China is the student when it comes to great
technologies; but China’s now a precocious student who is learning from
the teacher but also maybe out-executing the teacher, right?’
Expansion
In the summer of 2000, David Wallerstein, a fresh-faced 25-year-old
consultant at Naspers, a South African conglomerate, flew out to Shenzhen
to meet Ma Huateng, then a 29-year-old co-founder of a Chinese internet
startup that ran an online chat service called QQ, the Chinese variant of
ICQ, AOL’s PC-based messaging service. QQ, released in 1999, had been
hugely popular with China’s newly connected youth and grew to a million
users within a year of its launch at a time when the entire country had only
about 22 million people connected to the internet. Wallerstein was sitting on
a cash pile of $100 million, a huge sum at the time, that Naspers had put
aside to invest in China’s nascent internet economy. He was making his way
to Shenzhen with what he thought was a pretty convincing offer to buy
Huateng’s young company.
Wallerstein was used to having good meetings in China. The country was
still poor, the average person made less than $100 a month, foreign
investment was scarce, and the very idea of a technology startup was little
more than a poorly understood novelty. Wallerstein, and his $100-million
chequebook, were usually a welcome sight wherever they went. But not this
time. After exchanging pleasantries, and a brief meeting, Ma Huateng, also
known as Pony Ma, politely told Wallerstein that his two-year-old company,
Tencent, was not for sale. Thank you for coming and goodbye.
Wallerstein was taken aback. He had never really had this experience in
quite this way before. But he hadn’t come all the way from Beijing only to
be told to go back to where he came from. Undeterred by the snub, he
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invited Huateng and his four co-founders to dinner that night where, as
legend goes, everyone got plastered. The next morning, he went back to
Tencent’s office to make another pitch for how the two companies could
work together. It took over a year of courtship before Huateng finally came
around and sold half of Tencent to Naspers for $34 million, a bold
investment for that time and place, eclipsing as it did even Softbank’s much
mythologized $20-million bet on Alibaba that happened only a year earlier.
After the investment, Wallerstein, a native Californian who attended the
University of Washington and Berkeley, and who likes to play rock guitar in
his spare time, was hired by Tencent as the company’s first non-Chinese
executive. He became the first person outside of the company’s five
founders to join Tencent’s executive team, the firm’s highest level of
leadership. At the time, the three-year-old company had forty-five
employees and one product, QQ, which had only just managed to turn a
profit. ‘In the early days I used to do speeches to try to rally the troops, to
encourage the company that we could become an international brand
someday, that we could be a participant in the global economy,’ Wallerstein,
who prefers to work out of a converted church building in Palo Alto, tells
me. ‘These were very hard to imagine concepts in 2000. I think even after
we went public, it still wasn’t really clear to us that we could have any role
or impact in international markets.’
At fifty, Wallerstein has devoted fully half his life to Tencent and was for
the longest time the highest ranking and still is the longest tenured
American in the upper ranks of the business. He is among a handful of
Westerners swept along with the improbable rise of Tencent, and China,
from near oblivion to almost total relevance in all things technology in the
impossibly compressed time span of just twenty-five years. At its peak, in
early 2021, Tencent was, with a market cap scraping almost $1 trillion, the
most valuable company in Asia. Naspers’ $34 million early bet grew to be
worth over $200 billion, making it one of the most outrageously successful
investments in the history of capitalism, the corporate equivalent of winning
the Powerball.
Naspers started as a modest newspaper business in Stellenbosch, South
Africa, in 1915 and spent much of the twentieth century publishing
Afrikaans-language newspapers and magazines. This single investment in
an obscure Chinese startup initiated by a 25-year-old consultant
transformed it into a global internet and media powerhouse, at one point
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breaking into the ranks of the hundred most valuable companies on the
planet, punching at the same level as tech headliners like Amazon, Netflix
and Facebook. Naspers’ stake in Tencent, which accounts for just about the
entire value of the company, has made it by quite a wide margin the most
valuable company on the entire continent of Africa.
How did Tencent grow so big so fast? In its early years the company’s
growth was fuelled almost entirely by its desktop-based messaging app,
QQ. The company’s first product, still used by 800 million people, made it
worth mere billions, but not yet hundreds of billions; China famous, not
world famous. The company’s stratospheric rise would come more than a
decade after its founding when it switched its focus from desktop to mobile
devices. In 2011 it launched WeChat, the smartphone-focused superapp
which would take Tencent, and the Chinese internet experience, to a whole
new level. WeChat combines the functionality of Facebook, WhatsApp,
Uber, Instagram and a variety of other payment and retail features;
everything anyone would want to do on the internet on a smartphone all in
one app. With WeChat, Tencent controls the single most important digital
service in the world’s single largest digital market. Nearly everyone – and I
mean everyone – in China uses it. So central is WeChat to daily life in the
country that a smartphone stripped of Tencent’s flagship product would to
an average user be rendered practically useless.
Wallerstein’s first title at the company was Head of International. He
spoke fluent English and Mandarin, had his formative experiences in the
US, Asia and Africa, and split his time between the West Coast and China.
So it was only natural for his role to be the bridge between Tencent and the
outside world. The job of most executives with this responsibility in most
companies is to take what they’re selling at home and try and sell it abroad.
Wallerstein couldn’t do that. ‘Everything was so optimized for China that
our services didn’t look attractive to anyone outside of China,’ he recalls.
‘So we actually didn’t really focus on doing much with our products
overseas.’
Wallerstein’s role was less to bring Tencent to the world as it was to bring
the rest of the world to Tencent. In the early 2000s, internet usage in China
was beginning to take off and the country was adding tens of millions of
new internet users every month, many of whom were curious to figure out
what they could do with this newly acquired window into the outside world.
Tencent saw an opportunity in catering to the newly connected Chinese
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consumers’ ravenous appetite for foreign music, foreign games, foreign
everything. It was Wallerstein’s job to sate this demand. ‘I was much more
focused on bringing great technology, great assets, great intellectual
property to China,’ he says. ‘And the core of that strategy was to license
great games to come into China.’
Tencent’s first forays outside the mainland started simple enough.
Wallerstein partnered with foreign game developers to distribute their
products on Tencent platforms in China. If the games did well, they split the
profit. But over time the relationships grew deeper. Tencent went from
distributing foreign games in China to buying stakes in the overseas
companies that made these games. ‘We found that a lot of these studios that
we were interested in didn’t have much capital and we didn’t know if they
were going to survive,’ says Wallerstein. ‘But we liked their games. So how
do we make sure they can survive? Well, maybe we’ll also invest in them
and own a little bit of them to make sure they’ve got capital to finish their
game.’
QQ was Tencent version one; WeChat, version two. The company’s
modest and entirely opportunistic early investments in small gaming
companies paved the way for Tencent version three: its metamorphosis
from a China-focused smartphone app developer to a highly diversified
global technology conglomerate, sometimes called the Berkshire of tech.
Tencent’s initial attempts to enter the gaming industry, which was
hitherto dominated by American and Japanese players, were for the better
part of half a decade met with spectacular failure. Those growing pains are
now a distant memory as the firm has matured into the largest game vendor
in the world. Tencent has stakes in over a hundred gaming studios from the
US to Europe to Japan and South Korea and counts in its portfolio some of
the industry’s most coveted titles. It owns all of Los Angeles-based Riot
Games, the maker of League of Legends, which attracts over 180 million
gamers a month; almost half of Epic Games, the North Carolina-based
creator of Fortnite, played by 350 million people; and over 80 per cent of
Supercell, the Finnish gaming studio behind the hit Clash of Clans
franchise which attracts over 100 million users a month.
Tencent has minority stakes in Activision Blizzard, the American gaming
studio behind Call of Duty, World of Warcraft and Candy Crush; the French
video game publisher Ubisoft that created the blockbuster Assassin’s Creed;
and Krafton, the South Korean publisher of PUBG. It’s hard to think of a
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popular game that is in some way not associated with Tencent. Grinding
Gear Games (New Zealand), Funcom (Norway), Sharkmob (Sweden),
Sumo Group (United Kingdom), Inflexion (Canada), are all Tencent
properties.
Tencent the social media company attracts over a billion users. But what
is less well known is that Tencent the gaming company also reaches over a
billion people. The difference is that while the user base for the firm’s social
media apps is almost entirely Chinese, the audience for games linked to
Tencent spans the globe.
Tencent’s presence in the entertainment industry goes beyond gaming. It
is also a major player in the global music industry. Tencent Music
Entertainment, or TME, is by far the most popular music streaming service
in China. It would be tempting to call it the Spotify of China, but that would
be to make the parallel the wrong way around. Not only does Tencent’s
music streaming service have more users than Spotify, the most popular
music streaming company outside China, it is in fact Spotify’s third largest
shareholder, so the relationship can hardly be termed competitive. It is also
one of the largest shareholders in Universal, the largest music company in
the world. Tencent is also big in movies. Its production arm, Tencent
Pictures, has produced major American franchise movies like Terminator:
Dark Fate, Men in Black: International and blockbusters like Kong: Skull
Island, Wonder Woman and Venom.
When most people outside China think Tencent they still think WeChat.
But that mental model is outdated. The company’s rapid overseas expansion
has taken it beyond social media, beyond gaming, beyond entertainment,
beyond China, beyond categorization really, and turned it into a highly
diversified global holding company with stakes in over a thousand
companies, more than 600 of which are outside China, including prominent
US tech brands like Snap, Reddit and Discord. In 2017, it paid $1.78 billion
to buy 5 per cent of Tesla, making it the tech icon’s fifth largest shareholder
at the time. In 2021, at the peak of its international M&A activity, Tencent
had amassed a listed investment portfolio of $190 billion, with stakes worth
tens of billions of dollars more in unlisted companies.
In 2014, David Wallerstein transitioned into the role of the Chief
eXploration Officer, or CXO, which made him the de facto head of
Tencent’s internal venture capital fund. His remit was to look for bleeding
edge technologies wherever they could be found; radical moonshots that
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could make the company even more money while also plausibly solving
some of humanity’s biggest challenges, like health, energy and
sustainability. From his office in Palo Alto he oversaw investments to the
tune of billions of dollars into some pretty far out ideas, like Moon Express,
a startup that aims to put drones on the lunar body, and Planetary
Resources, a company that is looking into asteroid-mining.
Tencent was now big enough to be able to splash around ‘utopian
money’, remaking it in the image of its peers in Silicon Valley whose
business plans at times sound like they’ve been plagiarized from the pages
of sci fi novels; less about monetizing captive markets or maximizing
shareholder value and more about solving AGI, making humanity a
multiplanetary species, and extending the light of consciousness.
Wallerstein’s job was no longer just about doing well. It was about doing
good. When he came out with his first rock album it included the song ‘The
Last Chance’, in which he sings a hook that goes: ‘This is a chance, to face
the reality/ One last dance, for all of humanity,’ and ends by fading out to
the sound of a ticking clock.
Wallerstein started his career bringing outside capital to promising
companies in China. Over time his job became precisely the opposite: to
invest Chinese capital in companies abroad. The arc of his career is a micro
expression of one of the biggest trends unfolding at the level of the global
economy. For decades China was the largest recipient of foreign direct
investment in developing countries. Now more foreign investment flows
out of China than into China. In 2023, inbound foreign investment into
China totalled $33 billion, the lowest in three decades. In 2022, outbound
foreign investment from China totalled $163 billion, the highest ever.
It’s not just David Wallerstein, it’s not just Tencent, and it’s not just the
tech industry. Chinese private and state-owned enterprises have been
acquiring foreign assets across the board, encouraged in part by the
government’s ‘going out’ strategy. China is today the world’s second largest
contributor to global outbound investment.
The deal-making spans industries and geographies. Anbang, a major
Chinese insurance company, owns the Waldorf Astoria in New York. Geely,
a Chinese car maker, owns Volvo, the Swedish icon. The BAIC Group, a
state-owned Chinese car company, is the largest individual shareholder of
Mercedes-Benz. Sinochem, a Chinese state-owned chemicals company,
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owns Syngenta, the world’s largest agriculture chemicals company, based in
Switzerland.
The deal-making frenzy has not gone unnoticed. The US has been
cracking down on Chinese equipment manufacturers like Huawei and ZTE
for quite some time. It is now extending these restrictions to Chinese
investors as well. In January 2024, the US Department of Defense added
International Data Group (IDG), one of the more prominent Beijing-based
venture capital funds, to a list of entities identified as ‘Chinese military
companies’ supporting the ‘modernization goals’ of the Chinese military by
‘ensuring it can acquire advanced technologies and expertise’. IDG, which
started out as an American venture firm based out of Boston that was later
bought out by its Chinese team, denies these allegations. This is the first
instance of a major Chinese-headquartered investment firm being added to
a sanctions list by the US government. The charge carries added weight
given it comes not from a civilian agency tasked with overseeing trade
relations like the Department of Commerce but from national security
circles at the Pentagon. The DoD would eventually drop IDG from its
entities list but the episode highlights the heightened geopolitical risks for
investment firms operating across the US and China.
US companies were until only a few years ago liberally taking money
from Chinese investors. That has come to a halt. ‘There was a time in 2017–
2018 where companies that were extremely capital intensive could look to
China as a source of capital and they obviously can’t anymore,’ Shahin
Farshchi, General Partner at Lux Capital, a US venture firm, told me. ‘Now
is that necessarily a bad thing? I don’t think so. I think companies should be
better at managing their cash and I feel like there’s enough capital in the
US. So if a company has a promising enough business case, then they
should be able to raise that capital in the US.’
US regulators have also been curtailing capital flow the other way, from
the US to China. In September 2023, President Biden signed an executive
order banning private US funds from investing in certain technologies in
China and requiring prior authorization for others. Several prominent US
VC firms like Sequoia Capital, GGV Capital and DCM Ventures have either
formally split from their China operations or indicated plans to reduce or
restructure their China investments. Keith Rabois, Managing Director of
Khosla Ventures, a major US venture firm, summed up the sentiment when
he told me: ‘We think China is an authoritarian regime that is ideologically
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bankrupt and morally suspect. So we don’t want to participate in
accelerating the power of the CCP.’
It was not long ago that the US was the largest single source of outside
capital in Chinese tech startups and China was the largest single source of
foreign investment in US tech firms. That’s changed. This decoupling
comes at a time when venture firms in the two countries are facing more
saturated domestic markets, driving them to look for more opportunities
abroad. ‘I would be willing to fund companies basically anywhere around
the globe,’ says Keith Rabois. ‘We don’t have a hypothesis about where
they’re located. We will fund them. They can be anywhere – except China.’
As the world’s two largest economies reduce their exposure to each other,
much of the capital that was previously being exchanged between them is
now being redirected elsewhere, creating new opportunities for companies
based in geographies previously overlooked by big tech investors.
One of these beneficiaries is Europe. The continent has long been seen as
a distant third when it comes to the strength and competitiveness of its tech
sector. While the largest companies in the US and China are tech icons like
Apple and Tencent, in Europe the corporate landscape is still dominated by
older firms from traditional sectors like luxury and pharma. One reason the
continent hasn’t produced globally relevant tech companies is because
European entrepreneurs just don’t have access to the massive amounts of
risk capital needed to build them. Chinese investors are now stepping in to
fill that void.
Alibaba and Didi Chuxing have invested hundreds of millions into
European fintech startups like N26, Lydia and WorldFirst. Kuka, one of
Germany’s largest robotics companies, was acquired by the Midea Group in
China in 2022. Tencent has stakes in dozens of European gaming studios,
including Ubisoft, the continent’s largest.
Like the US, European policymakers have also been stepping up scrutiny
of Chinese investments in strategic technologies. The German government
blocked the acquisition of Aixtron, a semiconductor manufacturer, by
China’s Fujian Grand Chip Investment Fund, reportedly at the urging of the
US government. NEURA Robotics, a German company that makes robots
that can perceive their environment and work with humans, also known as
cognitive robots, or cobots, was founded with an $80 million investment by
a single backer: the Han’s Group, a Chinese conglomerate. In 2023, it had
to buy out its Chinese backers and shift its entire production from China to
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Germany in view of, in the words of the company’s founder, ‘today’s
deglobalized world’. An investor in the company told me that it had brighter
prospects now that it could move forward with ‘a clean cap table’.
It’s not just about security. It’s also about reciprocity. ‘So the challenge
with China is it’s very hard for a non-Chinese player to win inside of China,
the game is very rigged and it’s not fair to outsiders,’ says Hussein Kanji, a
venture capitalist based in London. ‘We can’t play there but they can play
here.’
In the US, the outlook on China is consistently negative. In Europe, the
feeling is more ambivalent. Strong suspicions of Chinese motives appear
alongside what is at times a robust defence of closer economic ties with the
world’s second largest economy and the EU’s largest trading partner.
European leaders have been urging more scrutiny of deals involving China
while also bristling at suggestions that decisions about who Europe can and
cannot do business with can be made anywhere other than Brussels.
European Commission President Ursula von der Leyen has emphasized the
need for Europe to maintain its ‘strategic autonomy’.
A senior European official told me that when they think about technology
competition they are wary of rivals to the east and the west. ‘It’s not about
values, it’s about power,’ they said. ‘And it’s very striking that people
realize that the last two platform shifts of internet and mobile created just a
staggering amount of US soft and sometimes hard power. And I think there
is a general recognition, certainly Macron gets it, and Starmer gets it, that
AI looks to be a platform shift or technological shift on the same scale. And
if Europe doesn’t try and play, then it will just exacerbate what we saw in
the kind of post 1997/98 era.’
China is sometimes seen as the antagonist of European industry: the low-
cost rival, the black hole of intellectual property. But it is also at times its
unlikely saviour. Lilium is a Munich-based business which makes electric
flying cars. The company, founded in 2015, is an ambitious oddity in an
otherwise staid startup environment. It went through its worst crisis in early
2023 when it sustained losses of over $390 million, tanking its share price
to below a dollar. Faced with an imminent delisting from the Nasdaq and
unable to raise the required capital from domestic investors, the company
turned to Tencent, which effectively saved it from certain death with a cash
infusion of $175 million. David Wallerstein sits on the board of Lilium.
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‘It was a lifesaver for Lilium, it was wonderful what they did there,’ says
Hermann Hauser, the British-Austrian co-founder of Arm, one of the most
prominent tech companies to come out of Europe. ‘We need to do deals
with China. It’s just stupid. You cannot ignore the biggest market, the
biggest economy in the world. People are so dollar focused and still so US
centric that few people know that China is the largest economy in
purchasing power and soon will be in dollar terms as well. They are already
the lead market in a number of areas like smartphones and payment systems
and electric vehicles. BYD has just overtaken Tesla as the largest EV
manufacturer in the world. So it’s just stupid to ignore this. You’ve got to
deal with China whether you like it or not.’
Hauser, who now heads Amadeus, a Cambridge-based venture fund that
focuses primarily on deep tech startups in Europe, spends much of his time
advocating for technological sovereignty, the idea that Europe needs to
stake out a more independent position on technological matters. ‘I think at
the heart of Europe there is a very strong feeling that Europe does have to
be independent of the US and China,’ he says. ‘We certainly have the ability
to be independent … there’s a lot of pressure from the US being exerted on
Europe, especially on the China policy, but I’m not politician enough to
know if that is in the same way that the Americans are very vociferous
about decoupling from China and saying we’re not going to deal with
China, and then if you look at what actually happens, they’re increasing
their trade by 25 per cent since they started saying that. European
politicians will also say the right things to keep the Americans happy, but
what will they actually do? You have to look at the trade figures, and I think
the trade figures are still quite encouraging.’
European entrepreneurs are feeling the heat from US–China tensions.
They need large sums of foreign capital to build companies at scale which
sometimes can only come from countries like China but are wary of getting
caught in the crossfire of a rivalry in which they often see themselves as
neutral bystanders. Tencent paid $8.4 billion for the Finnish gaming studio
Supercell, one of the largest tech deals on the continent ever. The
company’s CEO, Ilkka Paananen, told me: ‘We sort of neutral countries in
Nordics and companies coming from them could not build these truly
global businesses that can have customers in every single country in the
world … But it’s becoming more challenging as the world is getting more
divided. Of course, from an economic perspective it is a bit worrying.’
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After decades of record growth, Chinese tech companies are now reeling
from a dramatically altered operating environment both at home and
abroad. Regulatory pressure is making it harder for them to acquire new
assets and hold on to existing ones in the West: a place which had for
decades been the sole focus of their efforts to go international. Tencent had
to divest entirely from its 5 per cent stake in Tesla just as the EV
manufacturer became the largest car company in the world.
The Chinese government has also been cracking down on the power of
big tech. In December 2023, it introduced new restrictions on gaming
companies, aimed at curbing the amount of time people spend playing
video games. Tencent, once an almost trillion-dollar company, has seen its
market value slashed by a third. Amid this tumult, Wallerstein, the most
powerful American at the Chinese tech giant for most of the company’s
history, transitioned out of the CXO role in January 2024 and is now an
advisor to the company on topics like climate and health.
I asked Wallerstein, the rock guitarist who bleeds Tencent, the native
Californian whose personal story is woven into the founding myth of one of
China’s biggest tech giants, if he is at all conflicted about tensions between
the country that he is from and the country that made him who he is; what
he thinks about the negative halo around China tech; the current impasse;
and where things might go from here.
‘I don’t think there’s real architecting of this moment going on. I think
there’s some guidance, there’s some things said at a high-level,
announcements made which then can be reflected in policies, but I don’t
think there’s a very clear vision of where people want things to go.
‘It’s not really clear how Chinese companies would be seen positively in
the US for doing good things from a US perspective. To me, I think
importing a lot of American IP, movies, sports, media, music, Snoop Dogg
kind of stuff to China should get you a gold star. I don’t know if there’s an
authority that gives gold stars, but I just didn’t really on the ground ever get
a pat on the back or a handshake, say, “Hey, at least you guys, when you
import our movies or our music or our games or our intellectual property
and pay us a fair rate for it, pay us money, that’s good, that’s positive.”
‘And I think governments around the world need to figure out what they
believe is positive behaviour in addition to the negative behaviour. So you
could say, that’s bad, we don’t like that. We think you’ve been stealing IP,
that’s bad. Don’t do any more of that. But then when you do that, that’s
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good, do more of that. And I encourage across borders, positive behaviour. I
think that’s entirely okay to say we like this behaviour, we want people to
import more foreign stuff, our stuff or whatever. I think we need to get back
to identifying where the carrots and the sticks are. And where are the
carrots? Because I think it’s just been nothing but sticks.
‘I don’t think people are really clear about where they’re trying to go,
where they are headed to. The best friends of America are all nations that
America fought wars with. So the moment the bosses say, “Okay, we’ve
agreed to something, we’ve negotiated, it’s done,” it’s amazing how people
then just stop and get along.’
Brains
In 2015, four researchers at the Microsoft Research Asia (MSRA) lab in
Beijing published a seminal paper which marked one the most significant
advances in machine learning. ‘Deep Residual Learning for Image
Recognition’, or simply ResNet, outlined how neural networks can be
layered to vastly improve the performance of AI systems.
Artificial intelligence is a general term that covers a range of approaches
used to simulate human-like cognition in machines. Neural networks are
one popular approach. Neural networks are a bit like artificial versions of
the biological neural networks in our brains: a complex web of
interconnected nodes, or neurons, working in concert to process
information.
Researchers had long hypothesized that these neural networks can be
layered to increase the computational power of AI systems. But
implementing this in practice proved challenging. As the layers of neural
networks got deeper, the quality of the signal passing through them got
weaker. It’s a bit like trying to pass a message through a long game of
telephone. The more people the message passes through the more distorted
it gets. In deep learning this is called the ‘vanishing gradient’ problem.
The MSRA team in Beijing solved this problem by introducing a
technique called ‘skip connections’. They worked out a way to train neural
networks hundreds of layers deep without any apparent loss in signal. This
paved the way for more powerful AI systems which enabled applications
like facial recognition and autonomous driving. ResNet is also one of the
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core enhancements that separates AlphaGo, DeepMind’s program which
can play Go at a superhuman level, and AlphaZero, its more advanced
game-playing bot with more generalized capabilities, which can play
multiple games like Go, chess, and shogi – three of the world’s most
strategic board games – at a superhuman level.
The ResNet paper has in less than a decade racked up almost a quarter of
a million citations on Google Scholar. It is the most cited artificial
intelligence paper ever. It is also the most cited computer science paper
ever. It is in fact the most cited scientific paper in any academic field
published in the twenty-first century.
The ResNet paper was authored by Kaiming He, Xiangyu Zhang,
Shaoqing Ren and Jian Sun. All four got their undergraduate, graduate, and
doctoral degrees at Chinese universities. None of them had worked outside
China prior to publishing their landmark paper. They have all won awards
at top global AI conferences and computer vision contests.
In 2015, they won ImageNet, a major competition in artificial
intelligence at Stanford which invites researchers to submit AI algorithms to
identify objects in images. The MRSA submission was the first time that an
AI system surpassed human-level performance at image-recognition on
their dataset. ResNet was not a one-off. The last three editions of the
ImageNet challenge were all won by teams that came from China.
‘China used to produce a lot of poor-quality research in artificial
intelligence,’ says Geoffrey Hinton, acclaimed British computer scientist
and professor at the University of Toronto. ‘Then it started to produce a lot
of poor-quality research and some good-quality research. Now it produces a
lot of good-quality research and some absolutely world-class research.’
Hinton is the author of ‘ImageNet Classification with Deep
Convolutional Neural Networks’, or AlexNet, which was the most cited
paper in artificial intelligence before ResNet came along. It is still the
second most cited scientific paper in the field. Hinton has also won the
ImageNet challenge along with just about every major accolade in
computer science, including the Turing Award, known as the Nobel Prize in
computing, and, just for good measure, the actual Nobel Prize, this time in
physics. He told me that China’s prolific research output makes it the one
country that is best positioned to take the lead in artificial intelligence. He
opined that China’s growing scientific prowess may very well make it the
next global power whose scale could ‘rival that of the British Empire’.
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In 1990, China was responsible for only 1.2 per cent of the world’s
scientific publications. It has now surpassed the US as the world’s leading
source of scientific papers. Almost a quarter of the world’s publication
output in the sciences comes from China. It is not just volume. China also
produces most of the world’s highest quality research. In 2022, it surpassed
the US in the Nature Index, a ranking of countries which contribute the
highest number of papers to the world’s most prestigious journals. It has
also replaced the US at the top of a ranking released by Clarivate, a science
analytics company, which tracks publication impact based on citations. A
recent cover story in The Economist on the rise of China as a scientific
superpower declared: ‘The old science world order, dominated by America,
Europe and Japan is coming to an end.’
2
Microsoft Research Asia, the lab that produced ResNet, was founded as
Microsoft Research China in 1998 in decidedly modest circumstances at a
time when less than 0.1 per cent of China’s population was connected to the
internet. The lab had only five employees who worked out of a nondescript
office building in the Zhongguancun neighbourhood of Beijing which at the
time was mostly villages and vegetable farms whose uneven streets were
littered with ox-drawn carts.
Since then, the area has become the heart of Beijing’s thriving tech
community. Zhongguancun is now known as China’s Silicon Valley and
listed among the ten priciest places in the world to rent commercial real
estate. Dotting its avenues are China’s leading universities like Tsinghua
and Peking University, and offices of China’s biggest tech giants like Baidu,
Sina and ByteDance. Over half of all of China’s billion-dollar tech startups
– more than a hundred companies – are based in this area.
ResNet is not the only breakthrough to come out of MSRA. The lab
developed technologies for parsing and rendering digital ink, laying the
foundation for pen computing. Much of the technology that goes into facial
recognition systems used everywhere in the world also came from here.
MSRA has been called ‘the hottest research lab in the world’ by the MIT
Technology Review and ‘the single most important institution in the birth
and growth of the Chinese AI ecosystem’ by the Paulson Institute. The
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Chinese media have called it ‘The Whampoa Academy of the Chinese
internet’, a reference to the early twentieth-century military academy that
churned out commanders for the Kuomintang and the Chinese Communist
Party.
MSRA, which has now grown to over 200 scientists and 300 visiting
researchers, is to China what Bell Labs or Xerox PARC were to the US in
their heyday, widely considered something of a cradle for the Chinese tech
elite. Its 7,000 alums include some of the most influential figures in the
country’s tech industry: Wang Jian, the Chief Technology Officer of
Alibaba; Ying Ma, Chief Scientist and Head of AI at TikTok’s parent
company ByteDance; Yin Qi, founder and CEO of Megvii, a leading
Chinese company working on facial recognition; Tang Xiao’ou, the
billionaire co-founder and CEO of SenseTime, another facial recognition
company; and Li Shipeng, a founding member of MSRA who now heads
research at iFlyTek, one of China’s most prominent AI companies.
Microsoft was one of the first major multinationals to start a major
research lab in China and in doing so created a template that many would
follow. Over 1,300 foreign companies have opened advanced research labs
in China to tap into the country’s growing pool of scientific talent, some
explicitly modelled on MSRA and staffed with former MSRA researchers.
3
Ya Qin Zhang was one of the five founding members of MSRA. He is now
a celebrated figure in the Chinese tech industry and carried the torch when
the Olympics came to Beijing in 2008. But his story has improbable
beginnings.
Zhang lost his father to the Cultural Revolution and was raised by his
mother and grandmother. When he was a child, his mother thought her son
wouldn’t even make it to college. Chairman Mao regarded the educated
classes as counter-revolutionary and shuttered the entire education system
for a decade, from 1966 to 1976, to purge elitist and bourgeois tendencies
from society. Mao died in 1976 and soon after schools and universities
slowly flickered back to life. In 1978, Zhang took the first national level
college admissions test offered in China in twelve years.
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He passed the exam and made national headlines. Zhang was only 12
years old, the youngest person to be admitted to college in China at the
time. The child prodigy enrolled to study engineering a thousand miles from
home, at the University of Science and Technology (USTC), sometimes
called China’s Caltech, a small leading science school, in Hefei, the capital
of Anhui province in eastern China.
When he graduated, Zhang landed a scholarship to study in the US
where, at the age of 23, he finished his PhD at George Washington
University. He became a fellow of the Institute of Electrical and Electronics
Engineers (IEEE) at the age of 31, the youngest person to win this honour
in the organization’s hundred-year history. And the following year, in 1998,
when he won the ‘Outstanding Engineer of the Year Award’, President
Clinton sent him a letter praising him as ‘an inspiration for others’.
Zhang spent sixteen years at Microsoft, including a stint as the Director
of MSRA, and then the Chairman of Microsoft China, the company’s
highest ranking official in the country. In 2014, just as China’s own home-
grown tech companies were taking off, he left to become the President of
Baidu where he took the lead on building out new technologies and
business lines. Zhang now teaches at Tsinghua, a short drive from his old
MSRA office in Zhongguancun, where he is the Dean of the Institute for AI
Research, or AIR, China’s most elite academic department for training AI
talent.
I asked Zhang why, when most academics are leaving to take up lucrative
positions in China’s booming tech industry, he made the switch the other
way around. ‘Money wasn’t really an object for me,’ he says. ‘When I
looked back at my career the time I enjoyed the most was Microsoft
Research.’ AIR is Zhang’s attempt to recreate the magic of MSRA in a
university context where he can train the next generation of Chinese AI
talent, which can make fundamental breakthroughs like ResNet.
Like MSRA, Tsinghua is also the product of a US–China partnership,
though one that was forged under peculiar circumstances. It traces its
origins to the Boxer Rebellion, the early twentieth-century uprising against
foreign influence in China. After the rebellion was quashed by foreign
powers, including the US, President Theodore Roosevelt obtained an
approval from Congress to use some of the indemnities extracted from the
defeated Qing dynasty to fund a scholarship programme to bring a hundred
Chinese students a year to study in the US. Tsinghua College was set up in
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Beijing in 1911 with these funds. The US Bureau of Education and the
YMCA recruited the first sixteen American teachers that made up the
university’s faculty. In their junior year, Tsinghua students transferred
directly to American colleges to finish their studies in the US.
Born out of national humiliation, Tsinghua is now a major source of
national pride. Widely regarded as the best university in the country, it is
known particularly for its powerful alumni who play an outsized role in
national politics. Graduates include the sixth and seventh General
Secretaries of the Communist Party of China (CCP), Hu Jintao and Xi
Jinping, often referred to as the country’s ‘paramount leaders’. The two
Tsinghua alums have consecutively run China for an uninterrupted two
decades. Given their alma mater’s history, steeped as it is in the country’s
colonial past, and which traces its origins to one of the most humiliating
episodes in recent Chinese memory, it is perhaps unsurprising that it is
precisely these two figures who are most credited with leading modern
China down a more assertive and nationalistic path.
Chinese universities have in recent years seen a surge in their reputation.
According to the Leiden Ranking which ranks universities according to
volume of research output, six out of ten of the world’s top universities are
in China. In the Nature Index, it is seven out of ten. Simon Marginson,
Professor of Higher Education at Oxford, tells me that when judged solely
on the strengths of their science, technology, engineering and mathematics
departments, Chinese universities are now ahead of their American
counterparts. ‘Tsinghua is overwhelmingly stronger than anyone else,’ he
says. ‘Number two is Zhejiang. MIT is about seventh or eighth, it’s the only
American one in the top twelve.’
Tsinghua’s academic standing has been buoyed in no small part by
returnee scientists like Ya Qin Zhang who are bringing what they’ve learnt
at top research institutes in the US and China back to the classroom. ‘If you
look at the faculty, it’s top notch,’ Zhang tells me. Other prominent
Tsinghua faculty members include mathematician Shing-Tung Yao, winner
of the Fields Medal, previously a named professor at Harvard, and Andrew
Yao, a computer scientist who has won the Turing Award. Yao left a named
professorship at Princeton and renounced his US citizenship to return to
China and take up a place at Tsinghua and the Chinese Academy of
Sciences (CAS).
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Zhang says that his vision to create another MSRA is working out better
than expected. ‘Tsinghua students, even undergraduate students, they’re
pretty good, it’s so natural for them to be a part of a research team,’ he says.
‘The calibre of students is just as impressive as at MIT, Caltech and
Columbia – it’s amazing. I thought it would take longer, but I’m glad to see
that it’s happening.’
4
MSRA and Tsinghua are both products of the US–China partnership; just
two prominent examples of what has historically been a much broader
collaboration in science and tech. According to a paper in the Journal of
Quantitative Science Studies published by the MIT Press, China and the US
are each other’s largest partners in high-impact research publications.
This collaboration is now under strain. Microsoft has been under pressure
to pull the plug on MSRA; it has had to publicly reassure regulators at
home that it has put in place guardrails to restrict researchers from
politically sensitive work. Google has already closed its AI research lab in
China. Many MSRA alums, like Li Shipeng, one of the institute’s founders,
are under direct sanctions by the US government. One of the ResNet
paper’s authors, Xiangyu Zhang, now works at Megvii, a prominent
Chinese AI company, which has also been blacklisted by the US
government.
It is still unclear whether these measures are succeeding in their attempt
to curtail China’s development of advanced research capabilities. What is
clear though is that they are speeding up what was already an increasing
trend towards an indigenization of research and development in China.
Jie Tang is one of Tsinghua’s star graduates. He gained his doctorate
there in 2006 and is now a full professor in the university’s computer
science department. His research focuses on Large Language Models
(LLMs), a particularly hot subfield in machine learning. Jie has developed
some of the most advanced language models to come out of China which
power ChatGLM, the Chinese variant of ChatGPT.
In 2019, Jie launched Zhipu, an AI startup spun out from Tsinghua. He
tells me that the move was motivated less by commercial reasons and more
because universities have become less suited to big research. ‘Even in the
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United States, even Stanford and MIT, they cannot do the same kind of AI
research as OpenAI,’ he says. ‘Large Language Models need quite a lot of
resources, that’s the reason we built the company.’
Zhipu is the best funded OpenAI rival to come out of China. In the
summer of 2024, it was valued at $3 billion. It is backed by some of the
biggest names in China tech like Alibaba, Tencent and Xiaomi and raised a
massive $400 million from the venture arm of Saudi Arabia’s Aramco.
Zhipu has the same product line as OpenAI: a chatbot, a text to image
generator and a text to video generator. Most people I spoke to seemed to
think that Zhipu trailed OpenAI by about twelve months – whatever
capability OpenAI had, Zhipu would also have it within a year. I asked Jie
if his competition with OpenAI goes beyond just chatbots and image
generators. ‘Short term we’ll just catch up with OpenAI; what OpenAI
does, we’ll do,’ he says. ‘For the long term of course, we will target
artificial general intelligence.’
Zhipu’s founders were trained in China. A significant proportion of its
capital is denominated in yuan and not dollars. This is a departure from the
norm among the previous generation of Chinese tech companies which tried
to recruit foreign-trained talent and showed a strong preference for foreign
capital. It’s a telling sign that the country’s tech industry, which hitherto
looked abroad for resources and validation, is now becoming more
indigenized. US investors had already been scaling back their investments
in China. Now Chinese companies are also wary of taking US funds.
‘I think it’s very difficult geopolitically,’ says Rui Ma, the COO of US-
based market research firm Alphawatch, and a close observer of tech
startups in China. ‘People don’t want USD. People want to keep their cap
tables [ownership structure of a company] to be no US investors. They want
to go public in the Chinese capital markets. I was talking to a company,
they have enterprises as clients, and those enterprises don’t want to use
service providers that have US investors. It’s kind of an odd thing but that’s
just the reality. Maybe it’ll change because it’s not an official rule, it’s just
people are like “Oh, I think that could be risky.” So it is happening on both
sides.’
Some of the brightest minds in China, who once used to make a beeline
for universities in the US, are now rethinking their options. According to
the US State Department, the enrolment of Chinese students at US schools
has dropped by 20 per cent since 2019. A lot of that has to do with the
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environment of suspicion that now surrounds students of Chinese origin on
American campuses. But there are also other factors at play.
‘To me personally this is because people have a sense of belonging, a
sense of civilizational pride,’ says a well-known Chinese tech executive,
himself a graduate of top programmes in the US and China.
Jie Tang lists on his website dozens of students he has supervised who
have made their way to PhDs in some of the most competitive computer
science departments in the world. Harvard, Stanford, MIT, Princeton, CMU,
Berkeley, there’s hardly any top tier programme that’s not listed. I ask him
why, when so many of his students have left, he decided to stay.
‘Some of my friends tried to persuade me to come to the US and work in
a big company and even join some kind of university to work as professor,’
he said. ‘But finally, I mean, it’s a choice, it’s a decision. I thought I could
do something big in China and also in that way maybe I can help China
better. So I decided to stay.
‘From the beginning, when I decided to stay at Tsinghua I was sure that
Tsinghua students are actually the same level as Caltech, MIT and Stanford.
But the difference is their resources and opportunities are not at the same
level. So once you give them enough opportunities to visit different
companies in the world and different universities, and if you give them the
same resources, I think they can grow up very quickly. So that’s what we
did in the past ten years.’
Deployment
Basic research in China is in a much better place than it has ever been. But
it would be prudent not to overstate its significance relative to other
countries. The overall volume and quality of research output has risen
sharply. But few of these papers cross the threshold where they can be
considered truly groundbreaking discoveries and innovations. ResNet is still
the exception and not the norm of the type of research coming out of China.
By some measures China is generations behind Western nations. In 2023,
the US produced as many Nobel laureates in the sciences in a year as China
has in its entire history. Only five people from mainland China have ever
won the Nobel Prize in the sciences – four of whom got it for work done at
universities in the US. This suggests that even if China’s overall share of
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highly cited research in quality publications is on the rise, the US continues
to produce a disproportionately higher share of influential, groundbreaking
works relative to its total output.
There are two interpretations of China’s poor showing in winning
Nobels. One, offered by Simon Marginson at Oxford, is that Nobels are a
trailing indicator of scientific achievement. ‘The Nobels cycle is decades
long and Chinese science in its contemporary flowering is twenty years
old,’ he says. ‘Nobels are going to people who did their best work twenty or
thirty years ago – I’ll be surprised if China doesn’t start to do better.’
The other interpretation is that the culture of US research is inherently
more suitable to producing groundbreaking discoveries. The US nurtures
fundamental scientific enquiry while China’s research ecosystem remains
more oriented towards applied research. It will take decades to change those
deeply ingrained institutional tendencies.
‘Truly breakthrough technological innovation, at least in my own
estimate, for two generations won’t happen in China,’ says a well-known
figure in China’s tech industry, who has held high-ranking positions in US
and Chinese tech giants. ‘The odds are very low. Because the United States,
in my view, is sort of unique because of the immigration culture and
university environment.’
Most Chinese tech figures readily concede that China has a lot of
catching up to do in producing fundamental breakthroughs on a consistent
basis. And they’re fine with that. In their view, China’s near term innovation
advantage is not in developing new technologies but in adopting them faster
than anyone else. They see the arrival of new technologies playing out in
two phases. The first is invention. Which is about knowledge and creativity.
Here the US is ahead and China is behind. The second is deployment.
Which is about speed, efficiency and discipline. Here China has an edge.
Kaifu Lee, the founder of MSRA, who has been the highest-ranking
official for both Microsoft and Google in China, and is now the Managing
Director of Sinovation, a leading venture fund, told me: ‘So the
transformation that China went through is: from copycat to micro
innovation to actual real innovation. So basically three phases. Today I
think the state of the world is that brilliant new ideas still largely come from
the United States, but the Chinese have a stronger work ethic, engineering
discipline, execution capability, tenaciousness and willingness to do
whatever it takes, even if it’s boring, to build a successful final product. So
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it’s a combination of tenacity, hard work and willingness to put up with
boring stuff. And I think that is an incredible combination for building a
successful product.
‘And while the most amazing discoveries are American, from deep
learning to convolution neural networks to more recently transformers,
large language models – all American – I would argue their engineering
execution will be done possibly better in China in terms of engineering
excellence and in terms of product market fit, in terms of being humble and
hardworking and continuing to hone the product, always feeling like I’m
going to eat my own lunch because if I don’t someone else is, as opposed to
becoming complacent.’
If the central idea animating China tech in the past was to copy what
already works in the US and bring it to a large captive market at home, the
new playbook is to swiftly adopt new technologies, even if they’re
developed elsewhere, and deploy them at scale before they have been put in
play anywhere else in the world.
Some examples are well-known: 5G, mobile payments, solar power,
electric vehicles, industrial robots, lithium-ion batteries. None of these were
invented in China. But for each of them the scale of adoption on the
mainland now exceeds the rest of the world combined.
Other examples are still emerging, like autonomous vehicles. The US is
still ahead of China when it comes to the sophistication of its autonomous
driving technology. But China has a lot more self-driving cars on the roads.
Beijing and Shanghai have hundreds of driverless taxis roaming their
streets, a sight that is still rare in Western cities. Baidu operates the largest
fleet of robotaxis in the world and its fully autonomous ride hailing service,
Apollo, has a network of thousands of driverless taxis that extends across a
dozen cities in China.
In Xiong’an, a city built from scratch 100 kilometres south of Beijing,
the entire transport infrastructure is designed from the ground up for
autonomous mobility. It has in its public transport system a fleet of
autonomous buses in which rides can be booked in advance free of charge
with a simple tap on the phone. The city, built on a site that as recently as
2017 was mostly swamps and agricultural land, is now seen as something of
a sandbox for testing out new technologies before they are rolled out into
other parts of the country.
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Xiong’an is yet another example of China’s seemingly endless capacity
to summon bustling metropolises out of thin air. It is seen as a successor to
places like Shenzhen and Pudong which didn’t so much evolve but were
willed into existence by fiat from the very top of the country’s political
hierarchy. Shenzhen is closely associated with Deng Xiaoping, who
designated it China’s first Special Economic Zone, a laboratory for testing
market-based principles, a still controversial idea in 1979. What seemed
like a minor experiment in economic planning back then has in hindsight
turned out to be one of the most monumental decisions taken in modern
China.
Deng’s decision to enclose Shenzhen in an economic parenthesis thereby
abjuring it from the socialist orthodoxy of the rest of the country marked the
pivot, the first tentative step in opening up the economy and establishing the
basic doctrine that now underpins the wealth of the country. And it was
Jiang Zemin whose direct involvement changed Pudong from a once
undeveloped district to a leading global financial centre. The city’s skyline,
marked by the distinctive spheres of the Oriental Pearl Tower and the
bottle-opener look of the Shanghai World Financial Centre, has become the
most frequently deployed visual metaphor for rising China.
Xiong’an is another Chinese president’s signature attempt to instigate an
urban miracle. Often dubbed ‘the city of the future’, it is seen as something
of a monument erected by Xi Jinping to mark his time in office. Xiong’an is
Beijing’s spillover city, designed to pull functions away from the country’s
crowded capital, and in less than seven years has accumulated more than a
million residents, around the same as Dallas or Amsterdam.
‘I really think China can play a strong role in the second phase of any
new technology revolution,’ Kaifu continued. ‘The Americans will
generally invent most technologies. Let’s say 70 per cent. The rest might be
divided between Europe, China, India, other places. But what’s important is
that once the important technology is written up and available on the
internet or in papers, Chinese companies are more likely to run away with it
with this engineering excellence.’
Wrapped up in this conviction that even if China cannot out-invent it can
still out-execute is a thinly disguised belief shared widely in China’s
technology circles that years of rapid growth with no meaningful outside
competition has made US tech companies soft and complacent. In his book,
AI Superpowers, Kaifu, who grew up in Tennessee, writes that Chinese
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entrepreneurs are like ‘gladiators’ who have absorbed ‘the lessons learned
in the Coliseum’ to ‘kill or be killed’. These spartan origins might not lend
themselves to ‘lofty thinking’ but have bred a maniacal work ethic which
makes ‘the valley’s companies look lethargic and its engineers lazy’.
I asked a top Chinese tech executive, who has worked in senior roles in
big tech companies in US and China, how his experience of working in
American tech companies compares with what he sees on the mainland.
‘It’s an interesting blend,’ he said. ‘On the one hand it’s very Chinesey:
corruption, kickbacks, you deal with a lot of people issues. On the other
hand, you have a tech stack and engineering staff pretty much like Google.
Some portion of the tech stack is honest to god better than Microsoft.’
It’s not just about the scale of deployment. It’s also about its speed. Just
about everyone I spoke to thought that China doesn’t just work harder but
also runs faster. Eight out of ten startups that have been the fastest to reach
a billion valuation are from China, all of which got there in less than
eighteen months. China went from having no high-speed rail to having
twice as many tracks as the rest of the world combined in less than a
decade. Temu, the low-cost alternative to Amazon, was launched in
September 2022. By 2023, it was the most downloaded free app in the US
and the second most visited e-commerce site in the world. Just a year into
its launch its sales topped $5 billion.
‘So the difference is that Chinese companies, even the big companies, are
very fast – agility in implementation,’ says Ya Qin Zhang. ‘And also just
very fast in terms of getting into new areas. When I joined Baidu their main
business was search. After I joined we got into cloud computing, we got
into autonomous driving, we got into all of AI, digital assistance, we got
into silicon, new chips. Baidu develops its own chips. Half of Baidu’s
infrastructure like cloud or AI is using its own chips. Just like Google. We
got into quite a few new businesses and we made that decision very quickly.
Obviously there’s a lot of work, strategic analysis, but it’s very, very fast.’
I pressed Zhang, who has been both the Chairman of Microsoft in China
and the President of Baidu, on how, in his experience, this agility plays out
in practice. ‘Let me give you an example,’ he says. ‘When I was at
Microsoft we had big meetings. In Beijing we have two big buildings. I
wanted to do a simple thing. Every time people come to a meeting, they
have a laptop, they have to connect with the projector, it takes five minutes,
ten minutes, a lot of time, just a long delay. So I said, “Why don’t we just
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make a wireless display?” That should be straightforward. Then of course
we came back with a proposal. We had to form a team. And just for months
it didn’t get anywhere. It’s not a big thing. But they just couldn’t do it.
‘When I joined Baidu, I asked the same thing from the IT team. And
within two weeks we had all 500 conference rooms with fully wireless
projectors. Not only from your PC but also from your phone. They made it
so simple. You just have a code. It’s that easy. They didn’t come back to me
with a dedicated team or a project plan. They just did it. I think that is true
for a lot of Chinese companies. They see something and a bunch of people
just get it done. It’s a culture of agility. People get to implementation very
efficiently.’
2
Companies trying to roll out new technologies wouldn’t get very far if the
public isn’t receptive to that change. In early 2024, just as Baidu announced
its sixth generation robotaxi, a Waymo driverless car was attacked by a mob
and set on fire in San Francisco’s Chinatown neighbourhood. There have
also been incidents of pedestrians punching Waymo’s vehicles and slashing
their tyres. In 2020, there were over a hundred incidents of arson and
vandalism against 5G towers and other wireless infrastructure across the
UK because of a conspiracy theory that radio waves sent by 5G technology
make people’s bodies more susceptible to the coronavirus. When electric
scooters first made an appearance in San Francisco it didn’t take long for
anti-scooter types to throw them off parking garages, set them on fire and
dump them in the lake.
That kind of extreme techno scepticism and a general resistance to
newness and change aren’t really a feature of today’s China. Is that because
people are just not at liberty to express dissent? Maybe. But it’s also in no
small part because the Chinese mindset has been moulded by an
environment where rapid change is just the norm. Imagine someone born in
Shenzhen in 1980. They are now comfortably in their midlife but by no
means old; a full half of their lifespan still lies ahead of them. And yet
within half a lifetime they’ve witnessed their surroundings change at a pace
and scale that few other people would have experienced in human history.
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In 1980, Shenzhen was a small fishing village with 30,000 people. An
average resident made less than $15 a month. If the place was known for
anything at all back then it was for being the exit route for illegal
immigrants leaving China to find better opportunities across the river in
Hong Kong, then still a British colony. Over half a million people left
communist China via Shenzhen in a manner strikingly reminiscent of
migrant crises along the coasts of Europe today. Some left on makeshift
rafts, others braved bad weather and sharks to swim across the Shenzhen
Bay, which is three miles at its narrowest point, often only to be arrested on
arrival by the Hong Kong border patrol.
The flow of migrants now runs the other way. On 30 June 2024, the
Chinese government opened the Shenzhen–Zhongshan Link to connect the
two sides of the Pearl River Delta, slashing travel time between Hong Kong
and the mainland by half. The 24-kilometre, eight-lane highway, a
megastructure that holds ten world records, spans two suspension bridges,
two artificial islands, one of which is shaped like a diamond, and an
undersea tunnel. On its opening day over 125,000 cars packed the highway
from Hong Kong to Shenzhen, causing long traffic jams. The journey from
Hong Kong that is supposed to take just ninety minutes on this day took six
hours. That weekend alone over a million Hong Kong residents made their
way to the mainland. Forty years ago, mainlanders would risk their lives to
escape to Hong Kong. Today the overall cross-border flow between Hong
Kong and Shenzhen tilts towards a net inflow into the mainland.
They’re coming mostly to access Shenzhen’s booming economy. The
former fishing village is now a busting metropolis of 17 million people, the
third largest city in China after Shanghai and Beijing. It has the second
highest number of skyscrapers of any city in the world, the fifth highest
concentration of billionaires, and the seventh highest concentration of
Fortune 500 companies. The city is of course best known for its tech sector
and is home to Huawei, Tencent, DJI, and BYD. Shenzhen, which
practically didn’t exist forty-five years ago, has more billion-dollar tech
startups than all of Germany, a country that has been around in its modern
form for over a hundred and fifty years. Residents in this ‘city without a
history’ are on average the youngest and richest in all of China.
Zak Dychtwald, an expert on young China, says that it is this rapid
economic change that has shaped the Chinese public’s unique attitude
towards adoption. He uses what he calls the Lived Change Index to show
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how the velocity of change in China is unlike that in any other country. The
index uses per capita GDP to track how much economic change a
population has experienced over their lifetime. Since 1990, Americans have
seen per capita GDP grow by roughly 2.7x. In contrast, someone born in
China in 1990 has experienced per capita GDP grow by 32x, and Shenzhen,
322x.
In 1980, when Deng Xiaoping first started opening up the economy,
China’s share of the global GDP was 2 per cent. In 2024, it is 18 per cent.
‘To have lived in China since 1990, broadly speaking, is to have lived in a
country that is moving faster and changing more quickly than any other
place on earth,’ writes Dychtwald. ‘You might ask yourself how living
through that sort of change would shape your expectations for progress and
your sense of what government, technology and commerce can do.’
So if the Chinese public gets more technology, it’s in large part because it
wants more technology. There’s a strong element of Keynes’s Law at play
here, where more demand creates more supply. This has given the Chinese
consumer access to products and services which are in many cases better
than what’s on offer elsewhere and in some instances not available
anywhere else at all.
‘I think in consumer experience, China is better almost in every aspect,’
says Rui Ma, founder of a market research firm based in California. ‘It’s
super ultra-competitive and people are just very demanding. When people
visit the US from China, they generally say the service is really bad and
things are very slow.’
Starting ten years ago, most major online shops offered same-day
delivery in major cities in China, and it’s free, it’s included. That’s still not
at all common in the rest of the world. Facial recognition is built into all
sorts of services to reduce friction and make things go faster; at airports
instead of showing their boarding pass, even the mobile version, passengers
can just scan their face and board a plane.
There is also a much tighter integration between online and offline in
China. For at least five years, Chinese shoppers have been able scan QR
codes on products like meat and produce in grocery shops and see the entire
supply chain from farm to shelf right there on their phones. This blurring of
boundaries between the physical and virtual, happening across industries in
China, has been slow to catch on in other markets. And it’s not because
others don’t have access to the same technology. The difference largely
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comes down to how people in other countries are just not as receptive to
new technologies.
3
The relentless culture of Chinese tech companies and the fiercely adoptive
nature of the Chinese consumer go some way to explaining why China is an
outlier at embracing new technologies. But this discussion would be
incomplete without the Chinese government. Here the picture is more
complex.
The Chinese government is in some ways a major benefactor of domestic
tech companies. It provides them with substantial financial assistance in the
form of subsidies, tax incentives and direct investments. For instance,
according to the CSIS, Beijing poured $125 billion into the EV sector alone
between 2009 and 2021. Chinese companies also benefit from state support
in indirect ways. ‘China has a tremendous capacity for centralized
achievement of objectives,’ notes Simon Marginson at Oxford. In other
words, its regime possesses a quality rare among governments: competence.
‘I would say the government in China is very, very, very good at building
infrastructure,’ says Rui Ma. Chinese companies have the advantage of
building their services on top of this strong and constantly evolving base
layer, which gets things moving quickly.
And it is this competence which in no small part upholds the
government’s legitimacy. The central paradox of contemporary China is that
the government maintains a highly controlled political structure while also
enjoying an unusually high degree of public confidence. According to a
recent study of Chinese public opinion spanning fifteen years, 95 per cent
of Chinese citizens expressed their satisfaction with the government. Those
look like North Korea numbers, except the survey was conducted by the
Ash Center at Harvard’s Kennedy School of Government. ‘We tend to
forget that for many in China, and in their lived experience of the past four
decades, each day was better than the next,’ Tony Saich, the Director of the
Ash Center who led that study, has said.
Even the most uncharitable polls usually put public support for the
Chinese government between 50 to 70 per cent, at par with the approval
ratings of the most popular governments in Western democracies, like
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President Obama’s when he left office. In an article titled ‘What the West
Gets Wrong About China’, Rana Mitter, a Professor at the Kennedy School,
and Elsbeth Johnson, a Senior Lecturer at the Sloan School of Management,
write: ‘Many Chinese believe that the country’s recent economic
achievements – large-scale poverty reduction, huge infrastructure
investment and development as a world-class tech innovator – have come
about because of, not despite, China’s authoritarian form of government.’
A well-known Beijing-based tech executive, who left China in the 1980s
to study in the US and spent decades in senior roles at two major American
tech companies, told me that he never thought he would ever go back to
China, ‘but things change to be honest,’ he said. ‘I’m a non-political person,
but I thought that China as a nation, the economy, all my relatives, my
parents, they’re now happy. Their living condition honestly is very good.
And I also have a slightly different view from my initially hostile view
towards the Chinese government. These people, they do a pretty decent job.
I shouldn’t hold a grudge against them because I had a pretty poor
childhood growing up, because if you look at people’s daily life compared
to what I was used to before, it’s changed, and I think they actually deserve
a lot of credit for doing this.’
But the Chinese government’s expansive presence also in some ways
hinders technological change. Even if companies like BYD, Tencent, and
Huawei are corporate China’s most recognizable faces abroad, at home it’s
still state-owned firms that hold sway over the economy. State-owned
enterprises account for 60 per cent of the market cap of listed firms in
China. All ten of the country’s largest corporations and three out of every
four Chinese companies in the Fortune 500 are state-owned enterprises.
This crowds out private initiative from large swathes of the economy,
making entire sectors effectively off-limits for creative destruction by new
startups.
The state’s presence is also felt in sectors that are not under its direct
control. For instance, the Chinese government tightly controls the Initial
Public Offering (IPO) process. In the US, going public is an application-
based process; in China it is approval-based. Unprofitable companies are
simply not allowed to debut on the stock market, a mindset that would seem
old fashioned in the US. Airbnb and Amazon were considered highly
successful public companies even if for over a decade they remained highly
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unprofitable businesses. In China those sorts of business models simply
wouldn’t be allowed to enter the public markets.
‘China has its own speed and rhythm, so you need to really understand
it,’ a prominent Chinese venture investor told me. ‘You cannot just say,
“Okay, let’s try to create a bunch of space tech companies!” You cannot do
that. Policy is really important. So that’s why, it sounds weird, but we have
to watch CCTV news every day and we have to judge. And we have to
study the résumé of each bureaucrat and figure out which sector might
benefit from those new promotions and designation of new officers.’
Chinese companies have learnt to their detriment that what can be rolled
out quickly can also be rolled back quickly. Examples abound. In
November 2020, Beijing pulled the plug on Ant Group’s highly anticipated
IPO which was expected to value the company at over $300 billion, the
largest stock market debut in the world at the time. In subsequent years,
Chinese tech companies have faced unprecedented scrutiny. Alibaba was
slapped with a record $2.8 billion fine, and Didi, $1.2 billion. The
crackdown wiped out a trillion dollars in value – the size of the entire Dutch
economy – from Chinese tech firms.
It is now abundantly clear to corporate China that when the gears of the
Chinese bureaucracy move in the other direction the fate of entire industries
can turn on a dime. In 2021, cryptocurrency mining and trading were made
illegal. Then for-profit tutoring was banned, sinking the entire online
education industry practically overnight. Soon after, new restrictions were
introduced on videogames, which state media outlets called ‘spiritual
opium’, limiting gaming time for players under eighteen to just three hours
a week, and not just any three hours: 8 p.m. to 9 p.m. on Fridays, Saturdays,
Sundays and public holidays. The announcement sparked an $80 billion
market meltdown in the gaming sector.
What were the underlying motivations for what was called a ‘summer
blizzard’ or ‘crackdown of everything’? The most benign interpretation is
that at least some of the measures were justified regulatory oversight. The
crackdown on private education was applauded by many as a necessary
corrective to ease the pressure of the rat race – known in China as
‘involution’ which means ‘one does not grow or progress but merely spins
in place’ – that was depriving the young of their childhoods. Zhang Taisu, a
professor at Yale Law School, has called it a ‘natural, long overdue course-
correction’. Some have interpreted the expansive reach of the crackdown in
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political terms: the country’s old political power putting its new money
power in place. And yet there are others who divine broader ideological and
grand historical currents at play, i.e. the return of Red China.
Perhaps no single phrase captures China’s de facto ideology in the past
twenty-five years better than Deng Xiaoping’s pronouncement ‘Let some
people get rich first’. That Gilded Age, some say, may have reached its
climax. A recent paper by Thomas Piketty, Li Yang, and Gabriel Zucman
finds that China has now joined the club of rich capitalist countries in
measures of wealth distribution. ‘China’s inequality levels used to be close
to Nordic countries and are now approaching US levels,’ it concludes. In
influential branches of the CCP this is seen as a signal that the necessity of
Deng Xiaoping’s concession to private enterprise has run its course and it’s
time now to switch gears.
Soon after the crackdown began, in October 2021, President Xi Jinping
wrote an essay for Qiushi, the CCP’s flagship theoretical journal, which
invoked the idea of ‘Common Prosperity’, an ideologically loaded term that
dates to the time of Chairman Mao. The phrase means different things to
different people but captures a tendency, an entire way of thinking, like
‘Make America Great Again’ or ‘Take Back Control’, that in its current
incarnation is widely understood to encapsulate the party’s intent to curb
what Xi Jinping has often called ‘barbaric growth’ and ‘disorderly
expansion of capital’.
But the Chinese government’s domestic preference to curb the excesses
of capitalism might not align so neatly with its foreign policy objective of
rolling back US influence in Asia. While the current government has drawn
a sharp distinction between ‘Chinese modernization’ and ‘Western
modernization’ to guide economic thinking at home, it has also pushed for a
‘whole nation’ approach – another echo of mid-twentieth-century
communist thought – to mount an effective technological challenge to what
Xi Jinping has called US-led efforts at ‘containment, encirclement and
suppression’. It is hard to see how decapitating the country’s tech sector, the
component of the ‘whole nation’ that has thus far delivered said
technological progress, would serve that objective.
That realization is not lost on the Chinese government. The crackdown
that started in 2021 is now seen to have passed with the big tech companies
largely falling in line. Some companies ceded small ownership stakes to
state entities, known as golden shares, which gives the government formal
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say in business decisions. It remains to be seen whether the tech sector’s
uneasy dance with the state authorities will be enough to ensure that in the
coming years the policy pendulum does not swing too far from ‘let some
people get rich first’ to ‘common prosperity’. The answer may lie in
whether the companies can deliver the one thing the party could possibly
want more than a domestic triumph of the Chinese system over Western-
style capitalism: an unassailable lead for China in the global contest for new
technologies.
Kaifu Lee has been a teacher, researcher, tech executive and venture
investor. As our conversation drew to a close, I asked him, what comes
next? ‘Venture building,’ he said. I understood what he meant a few weeks
later when news came that he had launched 01.AI, a Beijing-based startup
that competes directly with OpenAI. In the summer of 2024, Stanford
certified the new company’s large language model, Yi-Large, as the third
most advanced in the world. 01.AI, called Ling-Yi Wan-Wu in Chinese,
alludes to a passage from the Taoist text Tao Te Ching which means ‘Zero-
One, Everything’. It reached a $1 billion valuation in eight months.
‘China is no longer a copycat, it is the student,’ Kaifu told me. ‘America
is the teacher, China is the student when it comes to great technologies; but
China is now a precocious student who is learning from the teacher but also
maybe out-executing the teacher, right?’
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CHAPTER TWO
Steeples of Excellence
‘I’ve learned not to bet against Silicon Valley because I already did that
once and I was wrong.’
Is it still the Valley?
China’s rise in the ranks of technologically capable countries is no longer in
dispute. There are disagreements about whether that’s a good thing or a bad
thing, but there is broad agreement on the fact that it’s a thing. Ask ten
people if they think China is a plausible competitor to the US in tech and
nine will say yes and the tenth will say it’s already left it behind; and,
ironically, the ones prone to overstating the country’s capabilities the most
are typically the ones who like it the least. The natural corollary to that is: is
the US in decline? Here the picture is uncertain.
Is the centre of gravity of where the most consequential developments in
tech are taking place moving outside the US? Is it staying in the US but
moving to more places outside the San Francisco Bay Area? Is the Bay
Area’s relevance going up? Is it going down? Is the gap between the US
and the rest of the world widening? Is it narrowing? Unlike the question of
China’s rise, there’s hardly anything approaching even close to a consensus
on any of these questions. I came across equally formidable authorities who
made an equally compelling case one way or the other in response to each
of these queries. So here I’ll try and make sense of all the conflicting
positions I came across about what’s going on out there and why.
Let’s start with the naysayers. People have been writing obituaries of
Silicon Valley for just about as long as it’s been around. But it does seem
like that chorus has been growing louder lately. ‘Silicon Valley is over,’
declared the New York Times in 2018. ‘Peak Valley,’ said The Economist
soon after. And a particularly sharp critique, ‘The end of the Silicon Valley
myth’, that appeared in The Atlantic in 2022, observed: ‘The tech giants that
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have shaped our lives, online and off, over the course of the 21st century
have at last hit a wall … Now, ruled by monopolies, marred by toxicity, and
overly reliant on precarious labor, Silicon Valley looks like it’s finally run
hard up into its limits.’
It’s not just the media, tech insiders have also been sounding the alarm.
Michael Moritz, a former top partner at Sequoia, took to the pages of the
Financial Times to air his misgivings about where things are headed. In
‘Silicon Valley would be wise to follow China’s lead’, an opinion piece
published in 2018, Moritz complained that while Chinese companies were
pulling ahead with their ferocious work ethic, US tech workers were
distracted by ‘soul sapping discussions’ about ‘the inequity of life’. It was a
rebuke to both the far-left politics that has made its way into tech
companies and the coddling of the American tech worker who has become
more about work-life balance than shipping the next killer app. Moritz
lamented that these were all signs that society had become ‘unhinged’
before concluding that ‘doing business in China is easier than doing
business in California’.
This runs parallel to a wider strain of thinking that the Valley’s
intellectual environment has been hijacked by identity politics and the place
has gone too woke. Fringe social issues that cater to narrow interest groups
are dictating terms for mainstream politics at the expense of more utilitarian
matters that concern everyone. Too much talk of social progress and not
enough of the economic and technological kind. The zeitgeist has shifted
too far in the direction of equity over productivity, social justice over social
order, and cultural diversity over social coherence.
But then there is the left-leaning counter-narrative that argues the
opposite. The problem isn’t so much that the Valley has become too woke
as that its thinking has become more market-oriented than socially driven.
This has dampened the region’s progressive streak – being two steps ahead
of the rest of the country on all things social justice – which made the
Valley what it is in the first place. Creativity and divergent thinking are just
a by-product of these counter-cultural values. Take away the Valley’s
demons, they say, and its angels will flee as well. ‘Social diversity and
common good’ are what distinguish true San Franciscans, David Talbot, the
founder and former editor in chief of Salon has said. Adding that the current
conflict ‘pits San Francisco’s bedrock progressive values – including a
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strong commitment to social diversity and the common good – against the
defiantly individualistic, even solipsistic, world of digital capitalism’.
All of which is to say that the Valley has been under assault from both
sides of the ideological divide. And while their claims about what ails the
region – too much progressivism or too little? – might seem mutually
contradictory, the red thread that runs through the two competing narratives
is that the place just isn’t what it used to be.
‘I think the Valley’s fundamentally changed, the culture has shifted,’ says
Victor Hwang. Victor spent almost a decade in the Valley as an entrepreneur
before leaving for Kansas. He tells me that he left because the place is now
less about the dreams and more about the commerce, a place where the
missionaries have largely given way to the mercenaries.
‘I kind of saw it when the Valley jumped the shark and it was when
people that were moving there, they really weren’t lovers of innovation
itself. The game really shifted towards how do I make money? And how do
I build my own personal brand? How do I extract value from the Valley as
opposed to how do I add to the Valley? It changed because the people that
started coming changed. And now you see so many people leaving because
the magic has started to fade away.’
Victor, who has been a VP at the Kauffman Foundation, a nonprofit that
supports entrepreneurship, best known for launching the Kauffman Fellows
Program, a well-regarded training programme for young venture capitalists,
is the author of The Rainforest, a book about what living in the Valley
taught him about why some places are more creative than others. ‘What I
was capturing at the time, and I had a sense of it, I had a sense I was there at
the peak of Florence, and I was trying to write it down in part too because I
knew it was a historical moment that might be gone,’ he says. ‘And so I was
trying to say: this is what it feels like to be in Florence at the height of the
Renaissance.’
The book is a meditation on how some environments are like farms and
other environments are like rainforests. Farms are controlled systems where
inputs and outputs are predetermined. You plant these seeds, you get those
crops. Schools, companies and governments are all these farm-like
environments. In these settings there’s a firm distinction between what you
want, crops, and what you don’t want, weeds, and the whole thing is
optimized to give you a lot of one and none of the other.
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Rainforests are a lot more chaotic. Nothing is predefined: inputs, outputs,
or even processes. A diverse set of inputs come together in unusual
combinations to churn out lots and lots of differentiated outputs, an
environment primed for the evolution of new species. In rainforests there’s
no distinction between crops and weeds; what may look like an undesirable
weed today could turn out to be the most valuable new crop tomorrow.
Victor thinks that the Valley, which used to be this massive
entrepreneurial rainforest, has over time acquired more farm-like
characteristics. The experimentation and divergent thinking that fed its
creative instincts have long been replaced by a more commercially minded
focus on producing high-value companies.
‘I will say I think rainforests don’t die overnight and so there may be a
few more bounces in the Valley, but the long-term decline is clear and you
can see that in people,’ he says. The bright side is that even if the Valley is
fading, the culture that made it what it is has found its way to more places.
‘My hope is that becomes Silicon Valley’s greatest legacy: that it taught the
world how to remember to innovate. And before the Valley itself
disappeared, it threw out that message to everybody else: here’s how you do
it.’
2
High-profile departures of major tech figures from the Bay Area have
fuelled the perception that the Valley’s best years might be behind it. Elon
Musk left for Texas, Peter Thiel for Los Angeles, Alex Karp for Colorado,
and Larry Ellison for Hawaii. Other destinations, from the decidedly very
happening Austin to the not so plausible Raleigh-Durham, have been
propped up as ‘the next Silicon Valley’.
Keith Rabois, Managing Director at Khosla Ventures, is one of the
prominent figures to exit the Valley. I asked him why and what this meant
for the future of tech in the US.
‘I think Silicon Valley is going through its Detroit correction, but I don’t
think technology is,’ he said. ‘Technology has just the brightest future today
as it did five years ago, ten years ago, twenty years ago. The world still
needs more tech. Tech solves problems and the world has lots of problems
to solve. And the only magic wand to solve most problems in life is through
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tech. And so that’s going to continue. But I think places and the people that
solve problems through tech are going to be more widely distributed and
less likely to be stuck in Silicon Valley in the Bay Area.’
Rabois has been very vocal about the rise of Miami as a rival tech hub.
For him it was a question of the city just being a lot more liveable compared
to its more established competitor out in the West. ‘At the end of the day, it
relates to being happy,’ he said. ‘Fundamentally it’s very difficult to build a
company when you’re constantly being assaulted, your property is being
stolen, and homeless people are accosting you. So the more distracted you
are by government failures, the less likely you are to concentrate on your
work. So I think Miami being a safe, vibrant, exciting city allows people to
do their best work.’
It’s a message which I heard often. It’s not so much the decline of the US
as it is the decline of the Valley, with the action moving to other centres in
the US: Austin, Miami, LA, Boston. But the one alternative that comes up
most often is New York City. The city has long been the second most
important tech hub in the US, ranking behind only the Valley in all the
metrics that matter: number of billion-dollar companies, valuations, exits.
The city has produced its share of headliners, like Etsy and Warby Parker.
Chainalysis is among the more recent New York-based tech startups
making waves. Launched in 2014 as a digital forensics firm for the
blockchain era, the company builds software that can trace blockchain
transactions, like bitcoin payments. The company has an interesting
backstory, so it would be useful to take a detour through its origins.
The startup was born out of one of the biggest blow ups in the crypto
space. Most people woke up to crypto exchanges and how dodgy their
underlying business can be when FTX, one of the world’s largest crypto
exchanges, imploded in 2022, wiping out tens of billions of dollars in
customer deposits and landing its founder Sam Bankman-Fried in jail. But
before FTX there was Mt. Gox, the OG crypto disaster.
Mt. Gox was a crypto exchange that emerged in Tokyo in 2010 back
when bitcoin was still just a rumour. On the first day of operations, 20
bitcoins were traded at a price of 5 cents each. The value of a single coin
has since multiplied over a million times to over $70,000. Within a couple
of years of its founding, Mt. Gox was responsible for 70 per cent of all
bitcoin transactions in the world. In its heyday, Mt. Gox wasn’t in the
bitcoin market, Mt. Gox was the bitcoin market.
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In 2014, the exchange suffered a massive hack: 850,000 bitcoins, or 7 per
cent of the entire supply of bitcoin in the world, vanished overnight. At the
time, they were worth around half a billion dollars; at today’s exchange rate
the haul would be worth over $60 billion. In what has been called the first
bank run of the crypto era, 24,000 people lost their deposits and Mt. Gox
declared bankruptcy. The exchange was such a big player in the crypto
space that the failure of this one company slashed the price of bitcoin by
half. A prominent New York newspaper declared, not for the first or the last
time, that ‘the bitcoin dream is all but dead’. Mt. Gox may have perished
but its memory is etched into the lexicon. The company’s name is virtually
synonymous with failure: to be ‘goxxed’ is to be screwed.
Who hacked Mt. Gox? For almost a decade no one knew. Tens of billions
of dollars in crypto simply vanished and no one could figure out where it all
went. Years went by. The value of the stolen loot grew and grew. The crypto
fortune plundered from Mt. Gox would eventually become worth three
times more than the top ten bank heists in all recorded history combined.
This whodunit only added to bitcoin’s mystique. If the identity of the
currency’s founder, Satoshi Nakamoto, is the first major mystery in bitcoin
lore, the murky origins of the black swan event that led to the collapse of
the world’s largest crypto marketplace would become a close second.
Why couldn’t anyone figure out what happened? Well, the technology
underlying the blockchain was so new, and the state of the art moving so
fast, that law enforcement just didn’t know what was going on. ‘No one
knew what happened,’ Michael Gronager, the founder and CEO of
Chainalysis, tells me. ‘You have this idea, at least everyone I spoke to had
this idea, that we are playing around with crypto and law enforcement of
course knows everything we are doing and have a much better
understanding. And I realized they were clueless. They had no
understanding of how crypto worked. How to trace money. How to do
anything.’
At the time of the Mt. Gox hack, Michael was working for Kraken, a
rival cryptocurrency exchange based in San Francisco that he had set up a
few years earlier. In the very public spectacle of the hackers running circles
around law enforcement, Michael sensed an opportunity. Mt. Gox was the
first big crypto crime, but it certainly wouldn’t be the last. The world
needed a new type of company that could run forensics on blockchain
transactions. So he left Kraken to launch Chainalysis, a startup dedicated to
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tracing movements on the blockchain. They are now known as the
blockchain detectives.
Chainalysis was soon appointed the official investigator for the Mt. Gox
case. With the new startup’s help, law enforcement was finally able to crack
the case in 2023, a decade after the hack. They traced it to the operators of
BTC-e, a cryptocurrency exchange based in Russia. US authorities would
eventually indict two Russian nationals for the crime, one of whom was
caught while vacationing with his family at a beach resort in Greece. Born
out of the Mt. Gox collapse, Chainalysis now operates in over sixty
countries and solves all sorts of crypto-based crime, everything from money
laundering to drug trafficking. The company is valued at over $8 billion.
Gronager, who was born in Denmark and moved from San Francisco to
New York City to launch Chainalysis, told me that it was just a better home
for his company. ‘I was working between Copenhagen and San Francisco
and trying to do that is a nine-hour time difference, and it just doesn’t work
that well,’ he said. ‘It just tears you apart. It’s not easy.’
‘There was a conversation I had with my co-founders and we were like
where do we best position ourselves on the map given that we build what
we’re building? And we had some of these discussions early on and the
mindset was that the public sector will be important for us, be it law
enforcement, be it regulators, whatever. We also are building a core part of
finance. And none of these two things live on the West Coast.
‘We did get told by investors that you have to move everything to the
West Coast at some point. And we were like: we don’t. And today it’s pretty
obvious that there’s so many companies running out of the East Coast. So
it’s changed. And it’s been easier. And we were kind of part of the early
wave of moving some of tech to the East Coast.’
3
There’s a lot of noise out there. There are opinions. But those cut both
ways. And then there are any number of consulting type analyses which
show professional-looking graphs pointing in this and that direction.
Venture investing has gone down. Billion-dollar companies have gone up.
Returns have gone sideways. Those sorts of things. But too often those
glossy expositions confuse short-term changes with long-term shifts.
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Arrows that are pointing down today can just as easily be pointing in the
other direction tomorrow.
So we’re still left with the question: what’s really happening out there? Is
the Valley done? Or are its best days yet to come? It’s hard to read the
situation. I thought I’d try and get a lesson in how to interpret the Valley
from someone who helped write its story. So I reached out to John
Hennessy, the Chairman of Alphabet, the parent company of Google, to ask
him how he saw what was going on and what might happen next.
Hennessy has spent more time on the inside of the inside of the Valley
than perhaps anyone who’s still active on the scene today. He was only 25
years old when he first arrived in Palo Alto in 1977 to join the electrical
engineering department at Stanford. It would prove to be a fortuitous move.
Apple had launched a year earlier, Microsoft the year before that. Both
companies were yet to launch a major product. All the big tech companies –
IBM, Xerox, Polaroid – were still out on the East Coast. But change came
fast. ‘Quite frankly, I’m surprised at how once things began to swing how
quickly it happened,’ Hennessy tells me. ‘Which was really the late 70s
when Apple was founded, though by 89–90 the momentum had switched.’
Hennessy experienced the region’s ascent mirrored in his own career.
Rising swiftly through the ranks, he became the Chair of the Department of
Computer Science in 1994 while still in his thirties, then the Dean of the
School of Engineering in 1996, before succeeding Condoleezza Rice as
Provost in 1999. And in 2000, at the age of 48, he was appointed the tenth
President of Stanford.
He would go on to enjoy an unusually long tenure at the helm, sixteen
years, from 2000 to 2016, a period which coincided with perhaps the most
consequential phase of the Valley’s history: the birth and boom of the dot-
com era. As a faculty member he had seen the region take shape. As
president he saw it go through its golden era as technologies developed at or
near his campus reshaped economies and societies in virtually all parts of
the globe. Google, Instagram, Snapchat, all came up during that time.
So how does someone who didn’t just see it all happen but in a very big
way made it all happen, assess what’s going on now? I asked Hennessy if
he thought the Valley was in decline. My query was met with blank stares.
It was as if the man spends literally none of his time entertaining doubts
about the future of the place he calls home. ‘In the end it’s the killer app
that has driven the Valley time and time again,’ he said. Small and medium-
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sized advances have always come from lots of different places. But the
Valley’s the place that consistently throws up those big, hairy, epoch-
defining technologies that come up every so often and change everything:
semiconductors, personal computers, software, smartphones. And it doesn’t
look like that’s about to change anytime soon.
So what’s the next killer app? For Hennessy, it’s artificial intelligence,
with the Bay Area firmly in the driver’s seat. ‘It is the centre of the next
generation of AI companies, there’ll be ones elsewhere, but certainly the
Valley probably outnumbers anybody else by a factor of, I don’t know, two,
three, four or five probably?’ And this next big wave may just be bigger
than all the ones we’ve seen before. ‘This technology is moving faster than
anything I’ve ever seen, faster than microprocessors, faster than personal
computers, faster than the internet, faster than web, faster than email.’
The world is moving from the dot-com era to the dot-ai era and the
Valley is the place where that shift is happening. The most consequential
companies of this next big wave are here. It could be argued that far from
fading away the Valley is in fact going through a significant expansion.
Most of the iconic names that we associate with the Valley have
traditionally come from the southern part of the Bay Area. Apple?
Cupertino. Google? Mountainview. Facebook? Palo Alto. But now the
action is moving further up north to San Francisco.
The city was until recently a relatively minor player in tech. ‘Only ten of
let’s say fifty years of technology explosion was really San Francisco
relevant at all,’ says Keith Rabois. ‘It was always kind of a misfit for
technology versus the South Bay.’ But now SF can credibly claim to be the
capital of the AI revolution. Some of the most recognizable AI companies
are tightly clustered in or around one neighbourhood, Haye’s Valley, now
sometimes called Cerebral Valley, for its high density of AI companies.
OpenAI, Anthropic, and Databricks – the three most consequential AI
companies in the US if not the entire world – are all within a two-mile
radius. Y Combinator too moved its headquarters out from Mountainview to
San Francisco’s Pier 70 in the Dogpatch neighbourhood nearby, where its
portfolio has in recent years skewed heavily in favour of AI companies.
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4
Even in China I came across ready acknowledgement that when it comes to
AI, the US is still the place to be. ‘I think in AI in terms of the fundamental
technology and the research, you’ll see contributions from China, but I
would say the US is still ahead and will continue to be ahead for many
years to come,’ Ya Qin Zhang told me.
Zhang is in many ways to the Beijing tech community what Hennessy is
to the Valley, an uncontroversial father figure who is as at ease in a
corporate boardroom as he is in an advanced research lab. Zhang presented
a sobering assessment of where things stand between the US and China in
AI. ‘There are components that China will improve at but, overall, the US is
clearly in the lead.’
Zhang says that leadership in AI rests on four elements: algorithms, data,
compute and talent. China is doing well in the first two but is still playing
catch up in the latter two.
Compute refers to processing power. AI applications are resource-
intensive, much more so than traditional software, and require their own
specialized hardware. In the race for AI, brute power matters a lot: the more
compute power you have, the faster you can train and run your AI
algorithms. And here the US has practically cornered the global market for
compute. Its lead comes down to one company: Nvidia.
Nvidia, also based in the Bay Area, is by far the single biggest winner of
the AI boom. The Santa Clara headquartered chipmaker is the infrastructure
backbone of the AI movement. Simply put, the company makes the chips
that are used most often in AI applications. The company has been around
since 1993 but its ascent into superstardom is recent. Its chips, called
Graphical Processing Units, or GPUs, were initially designed for high-end
gaming. But it later turned out that they could also be repurposed to do the
heavy lifting that goes into handling AI algorithms. The company’s swift
rise soon followed.
Four out of five GPUs sold for AI applications are manufactured by
Nvidia. In published AI research, its chips are used nineteen times more
than all other chips combined. And these processors don’t come cheap.
Nvidia’s most high-end chip, the H200, can cost more than $40,000. And
still the market can’t get enough of them. Customers have had to wait
months or sometimes even years to get their orders filled. In 2023, one
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company, Meta, spent over $10 billion in a single year to buy 350,000
Nvidia GPUs. One analyst remarked, ‘There’s a war going on in AI out
there, and Nvidia is the only arms dealer.’
In a message I heard from one industry expert after another, it has proved
near impossible for startups and established companies alike to compete
with Nvidia. Many have tried. Amazon, Meta, Google and Microsoft are all
now in the chips business. But so far no one has succeeded in making a dent
in Nvidia’s lead. Why? It’s just really hard to make chips. Even if the
science and engineering are well-known, there’s a lot of tacit knowledge
that goes into designing and manufacturing high-end chips which can be
hard to replicate across organizations. Just because someone can get their
hands on the recipe to make chips doesn’t mean they also have the skills to
pull it off.
And this has handed Nvidia, and by extension the US, enormous
advantages over overseas competitors. The US has banned the export of
Nvidia’s flagship chip, the H200, and its less powerful sibling, the H100, to
China. These constraints have made life harder for Chinese companies, but
not impossible. Many have been able to skirt these regulations. Nvidia is
prohibited from exporting physical chips to China. But Chinese companies
can still access compute resources through cloud providers based in the US.
Often, they just buy these chips through subsidiaries outside China and
deploy them in other locations in Asia, like in Singapore or Vietnam.
There’s also a strong incentive for Nvidia to look the other way. Before
the export controls were put in place, China was responsible for up to a
quarter of the company’s business. That’s a big market to lose. Nvidia has
designed lower powered chips whose compute is just under the threshold
set by US regulators for export controls to China. These lower powered
chips can always be deployed in clusters to achieve the same effect as the
higher end chips. All of which is to say that the US might control the tap for
AI compute, but a cat and mouse game is under way to blunt this
advantage.
But China is not the only country impacted by America’s grip over the
global supply of high-end chips. Other countries have also been feeling the
crunch.
Edouard Bugnion was born in Neuchâtel, in the French-speaking part of
Switzerland. But he knows the Valley just about as well as any Bay Area
native. The Stanford graduate co-founded VMware, a cloud computing
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startup, in Palo Alto in 1998. Twenty-five years later the company was sold
to Broadcom for $69 billion, the largest tech acquisition in the Valley ever.
Bugnion has since moved back to Switzerland, where he teaches at the
Swiss Federal Institute for Technology in Lausanne.
Bugnion is just as conversant with what’s happening with tech in the Bay
Area as he is with the goings on in Europe. I asked him how he compared
the two, and whether he thought the relative importance of the Valley is on
its way up or down.
‘Oh, I think it’s going up,’ he said. ‘I think in the AI revolution they
control the cards and they’re going to go after it Silicon Valley-style, which
is go first fast and think later.
‘The American companies have this unfair advantage of having, first of
all, the compute capacity, which is right now an artificially limited resource,
which is benefiting one company economically, which is problematic – this
is Nvidia. A dead painter has arbitrarily high value because the painter’s
dead. And we understand that the sky’s the limit. A GPU is a GPU. At the
end of the day it should not cost what it costs today. US companies have
this unfair advantage of compute capacity and the data, they’ve ingested
data, and so they have an edge.’
With the shift to AI, the gap between the US and the rest of the world in
new technologies, which has now been around for almost a century, and is
the subject of much anguish in places like Europe, is set to skew even
further. And, for Bugnion, not even China comes close to mounting an
effective challenge.
‘And part of it is because it’s too strategic,’ he continues. ‘I think at some
point this is where geopolitics comes into play. The geopolitical assumption
that the US will simply let the free market play out for AI in terms of
interactions between the US citizens and AI systems and let China control
that? I think that is just too simplistic. It’s too risky.’
5
The US has a definitive edge over China in AI talent as well. The reason is
simple. China has a lot of people. But the Chinese market for talent is
largely confined to its own national boundaries. China chooses its talent
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from a billion people; the US, from eight billion. And that just gives the US
a massive leg-up in the competition.
Over half of all billion-dollar tech companies in the US were founded by
people born outside the US. Two-thirds of the tech talent working in the
Valley was born overseas. Over half the residents in the Bay Area speak a
language other than English at home. In China, things are very different. In
Beijing and Shanghai, by far the most international cities in the country, not
even 1 per cent of the population is foreign born. The Chinese tech industry
is still very Chinese and, after the recent decoupling with the US, becoming
even more so. The US tech industry is the most global in the world.
The competitiveness of the US tech industry in relation to international
rivals might have less to do with the minutiae of its industrial policy and
more with the unique nature of American society which makes it easy for
anyone born anywhere to move to the US and call themselves American.
That’s a hard advantage to beat. That’s hardly an original point. Ronald
Reagan captured the sentiment in a speech in 1989 when he said:
You can go to live in France, but you cannot become a Frenchman. You can go to live in
Germany or Turkey or Japan, but you cannot become a German, a Turk, or Japanese. But
anyone, from any corner of the Earth, can come to live in America and become an American.
This, I believe, is one of the most important sources of America’s greatness. We lead the world
because, unique among nations, we draw our people – our strength – from every country and
every corner of the world. And by doing so we continuously renew and enrich our nation.
While other countries cling to the stale past, here in America we breathe life into dreams. We
create the future, and the world follows us into tomorrow. Thanks to each wave of new arrivals
to this land of opportunity, we’re a nation forever young, forever bursting with energy and new
ideas, and always on the cutting edge, always leading the world to the next frontier. This quality
is vital to our future as a nation. If we ever closed the door to new Americans, our leadership in
the world would soon be lost.
A major reason why American leadership in technology went uncontested
for so long is because anyone who could challenge that supremacy chose
instead to be a part of it. Some of America’s most iconic technology
companies were built by immigrants: Facebook, SpaceX, eBay, Yahoo and
Sun Microsystems all had at least one immigrant co-founder. Other giants
like Microsoft, Google and Uber are led by CEOs who are immigrants.
When Stripe went public in 2016 at a valuation of $9.2 billion it made its
27-year-old co-founder Patrick Collison the youngest self-made billionaire
in the world. Collison, who was born in Ireland, told the New York Times
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that he could not imagine building a company without immigrants: ‘In the
early stages of a startup you usually have a very specific set of things you
need to do, and there’s a very short list of people who are able to do them,’
he said. ‘The fact that the talent is here or that we can bring the talent here,
that’s what makes the whole thing work.’
For much of this international talent, it’s the US university system that
serves as their gateway to becoming American. In 2023, there were a
million foreign students studying in the US, the largest cohort of
international students globally. As discussed in the previous chapter,
Chinese universities have been improving their position relative to the US
in several rankings. But their progress rests on relatively narrow measures
of research output. The culture of US universities is still aspirational for the
best of the best in the world and no one, not China, and not Europe, come
anywhere close. ‘I think one of the struggles in Europe has been the balance
between excellence and equity,’ says John Hennessy. ‘If you say all our
universities are equal, what you’ve just said is you’re not going to have any
world-class universities because you can’t, no country, not even the US, can
afford to have all world-class universities.’
To be sure, Chinese companies have been stepping up their game in
luring top global talent. Until just a few years ago Baidu had assembled
some of the best AI talent in the world in its research division. The team
was headed by chief scientist Andrew Ng, a Stanford professor who is
considered one of the world’s top authorities in AI. Soon other bold-faced
names from the AI community followed. ‘I mean you look at the crew that
he had at Baidu and these people are like proper gangsters basically,’
Nathan Benaich, the author of the ‘State of AI Report’, told me. This group
at Baidu was responsible for Deep Speech 2, an AI program which used
machine learning to understand human speech, still considered a major
breakthrough in AI research.
But if restrictions on access to high-performance chips is one way the
US–China competition in AI is playing out, making it harder for China to
recruit top tier talent is another. International researchers have become more
wary of working for Chinese companies, in part due to concerns about
being seen as somehow suspect by US authorities. Many of the people who
I spoke to who had worked in prominent positions in Chinese firms were
often hesitant to talk about their experiences. Some tried to distance
themselves or downplay the nature of their involvement, framing it as a
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minor detour in their careers, sort of like a professional summer abroad,
rather than something that defined their work in any meaningful way.
The Chinese government runs over 200 talent recruitment programmes,
the most high profile of which is the Thousand Talents Program, or TTP,
launched in 2008 to bring high calibre scientists and researchers, drawn
mainly from the Chinese diaspora abroad, back to the mainland. It has
brought over 7,000 researchers back to China. But the US soon countered
with the China Initiative, a Department of Justice programme launched in
2018 to prosecute Chinese espionage in American universities and research
centres, which it alleged were taking place under the cloak of government
sponsored programmes like the TTP.
The FBI opened over 2,000 cases under the China Initiative, and at one
point a new case was being opened every twelve hours. This included the
high-profile arrest and then subsequent dropping of charges against Gang
Chen, a named Professor of Mechanical Engineering at MIT. The China
Initiative, which came under heavy criticism from civil liberties groups for
racially profiling Chinese Americans, has since been scrapped. But the
environment of suspicion around people with close ties to China remains
and few top-flight researchers, of Chinese origin or otherwise, are willing to
risk the occupational hazards of working for Chinese companies and
research institutions.
The biggest names behind the Deep Speech 2 breakthrough at Baidu,
including Andrew Ng, would within a few years abruptly leave the
company. They can now be found in the leadership ranks of the most
prominent American AI companies. Dario Amodei co-founded Anthropic,
the most significant US-based competitor to OpenAI; Adam Coates is the
Director of AI at Apple; and a handful of others occupy senior positions in
AI divisions at Nvidia and Google. Nearly all of them are based in the Bay
Area.
So even if premature obituaries are once again being written about the
Valley, the fact is that the Bay Area is still the centre of all the action with it
comes to the next generation of AI hardware and software companies. This
extends America’s commanding lead in tech over the rest of the world, and
that very much includes China. This asymmetry can at times be hard to
grasp. Just six American tech companies – Microsoft, Apple, Alphabet,
Meta, Amazon and Nvidia – are collectively worth more than all the
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companies listed on all the stock markets in all of mainland China
combined. In terms of scale there’s simply no comparison.
‘Look, the artists go to LA, finance guys go to New York, tech guys go to
Silicon Valley,’ Bilal Zuberi, Venture Partner at Lux Capital, told me.
‘I’m long on Silicon Valley. That takes nothing away from the rest of the
world. But if I want excellence, I want excellence. It’s just different. It’s not
just the specifics of what you do. It’s the ecosystem around you. It’s
everyone. It’s the diffusion that happens, that knowledge, that learning from
each other, the support you can give to each other, the network that you
build around each other and which then supports each other. All of that is
really important.
‘Ten years ago, I would’ve said for a certain number of people, China
was emerging as something that was really interesting and powerful, but
then China went in a completely different direction. The point is that if you
have the opportunity to be surrounded by the best and surrounded by those
that are learning the fastest and those that are able to execute the fastest so
that you can see the mistakes they make and learn from them, but also the
successes they have and learn from them, I think there’s no better place for
that than America.’
6
In A Study of History, the magisterial twelve-volume history of
civilizations, Arnold Toynbee notes that ‘growth takes place whenever a
challenge evokes a successful response that, in turn, evokes a further and
different challenge’. It would be a mistake to assume a linear progression of
events in the US in the face of a changing world. It is for the first time since
the end of the Cold War that America’s sense of priority over the world is
being seriously challenged. History has not been kind to those who have
made overly hasty predictions of American decline without considering the
country’s remarkable capacity to adjust to change.
Many of the anxieties around the US and Silicon Valley’s place in the
world are a replay of debates that have already been had before. John
Hennessy came of age during the Cold War amid widespread anxieties that
the US was falling behind in key technologies. His father, an engineer who
worked in the aerospace industry, encouraged him to go into computing
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after the Soviets fired the opening shot in the space race with Sputnik. And
yet within two decades he would see the centre of gravity in technology
shifting decisively first to a single country, then a single region, and then to
a small patch of land centred on his university radiating outwards.
The scepticism around whether the Valley still has the magic or if it’s all
just smoke and mirrors, hype and marketing, is also something he has lived
through before. Once, while still a junior faculty member at Stanford, he
had managed to raise over $1 million for a research project, a huge sum of
money for that time. He was presenting his work on a panel when the
moderator asked the others for suggestions for what the young researcher
should do with all the money he had managed to raise. One sceptic
suggested that the whole thing was a fraud, it would never work, and
Hennessy was better off just taking the money and disappearing to
Barbados.
Hennessy did not in fact decamp to Barbados. And he did build out that
technology. As a computer scientist he is best known today for developing
the Reduced Instruction Set Computer, or RISC architecture, an approach to
semiconductor design that made microchips faster and more efficient. It is
now used in 99 per cent of all new computer chips. Hennesy’s early work
on the RISC would eventually earn him the Turing Award.
Champions build other champions. Fred Terman, a former provost of
Stanford, who we’ll talk about in a bit, is the one person most responsible
for building Stanford into what it is today. But a less well-known fact is that
he also spearheaded the development of the Korea Advanced Institute of
Science and Technology in South Korea. The school, popularly known as
KAIST, is now a top engineering school in Asia. A cynical way to look at
this would be to see this as Terman seeding competition for his own school
abroad. The more collegial view would be that one person built two great
schools, with the second doing nothing to erode the standing of the first,
and with both now coexisting in a symbiotic relationship.
In a similar vein, in my interaction with Hennessy, I could sense not an
insecurity or a fear that the Bay Area’s crown was now up for grabs but,
befitting his stature as something of an elder statesman of tech, a certain
noblesse oblige that seemed to say that he would love to see more places be
able to do what they had managed to achieve in the Valley. But it’s just not
happening. Others just can’t keep up.
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‘It’s unclear that anybody, any of these other places will be a broad
competitor across the entire IT space the way the Valley is,’ he said.
‘Maybe. But it hasn’t happened. Attempts to do it in the past have been not
very successful.
‘The large players would like to have an innovation centre outside the
Valley that has the same verve that the Valley has. They would love it
because it would get away from some of the infrastructure and cost issues in
the Valley. How might that work? We’ll see, we’ll see.’
Why the Valley?
Most people have some sense that the Bay Area is unrivalled in its place in
the technology world. But the magnitude of its lead over others can be hard
to grasp. Silicon Valley has a per capita GDP higher than almost every
nation. It is in the same league as petrostates like Qatar and outpaces small
enclaves for the ultra-wealthy like Macau and Luxembourg.
The region has an estimated GDP of almost a trillion dollars. If it was a
country, it would be among the twenty largest economies in the world. It is
home to 200 of the 500 largest companies in the world by revenue, seven of
the top twenty largest companies in the world by market cap, and more than
half of all American billion-dollar tech companies. Nearly half of all
venture dollars invested in the US are invested in this region. By most
measures – number of tech companies, valuations, dollars invested, salaries
– the Valley matches or even eclipses the rest of the US combined.
How did this all come about? In the more usual telling of this tale, the
history of the Valley begins in the middle of the twentieth century, with the
arrival of silicon in Silicon Valley. But arguably its origins stretch much
further back in the past, well into the previous century.
The story of the Valley can very plausibly be said to have started in the
late 1800s, not in Palo Alto or even the San Francisco Bay Area but 7,000
miles away in the Bosphorus Strait, the narrow waterway that splits the city
of Istanbul in two and marks the geographic separation between Europe and
Asia and the symbolic divide between East and West.
In the winter of 1883, Leland Stanford Junior, the 15-year-old only child
of an affluent West Coast couple went on a voyage through Europe with his
family; a customary rite of passage for young men of means coming of age
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at the time. After spending Christmas in Vienna, the Stanfords headed to
Constantinople, where young Leland was confronted with what seemed to
him to be a strange and unfamiliar culture. ‘When we arrived we thought
we were in the strangest country we had ever been in before,’ he wrote to
his friend Lizzie Hull back home. ‘No two Turks seem to be dressed alike
because their clothes are of so many different colors … We saw diamonds
literally by the bushel and one emerald as large as your hand.’
Leland, a child of the Gilded Age, was born into a family of silver and
servants after eighteen years of a childless marriage and was used to having
attention showered on him and getting his way with his parents. His birth
was announced at a lavish dinner party in Sacramento where after the
guests were seated the waiter brought in a large silver platter with a cover
and placed it in the centre of the table. The child’s father rose to his feet to
announce that there was someone he wished to introduce. The cover was
lifted and lying underneath on a bed of blossoms was little baby Leland
Junior. The child was promptly carried around the table and shown to each
guest. ‘He was smiling and went through his introduction very nicely,’
Bertha Berner, Leland’s mother’s long-time secretary, wrote in her memoir
in 1934.
So on this particular voyage – while cruising on the Bosphorus Strait –
when young Leland insisted on taking the helm of the party’s small
steamboat his parent’s couldn’t help but let their son have his wish. ‘He
stood at the wheel all day long, with a sharp wind blowing in his face and
spray dashing over the deck, for it was a rough day,’ writes Bertha Berner.
‘He was greatly excited and very happy.’
Later that evening, Jane thought her son looked a little pale. When they
arrived in Athens the weather had taken a sharp turn and the snow was
knee-deep. Leland was undeterred and went around visiting ancient temples
and even snagged a meeting with Heinrich Schliemann, the acclaimed
archaeologist who excavated the site of ancient Troy. But by the time the
family reached Italy in February, the boy’s health was in steep decline. ‘The
climate of Rome plainly did not agree with Leland,’ writes Bertha.
Leland Junior had contracted typhoid and was soon convulsed with high
fever, severe headaches and nausea. Antibiotics had not yet been invented
and doctors resorted to wrapping the boy’s body in ice-cold wet sheets. His
hapless parents frantically rushed him first to Naples, then to Rome, and
finally to Florence. ‘For three weeks, alternate hope and fear reigned in the
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darkened room,’ Herbert Nash, the boy’s tutor, recounts in a short
biography about his pupil. As Leland Junior’s fever spiked and ebbed ‘his
mind was lucid at times, and at times wandering’. On 13 March 1884, two
months before his sixteenth birthday, Leland Junior died in a hotel in
Florence. Leland’s father, who had stayed at his son’s bedside the whole
time, fell into troubled sleep on the morning of the boy’s death. When he
woke up he turned to his wife and said, ‘The children of California shall be
our children.’ These words, according to the institution’s own official
history, were the beginning of Stanford University.
Junior’s father, Amasa Leland Stanford, was in many ways the original
Palo Alto tech mogul. Many of the Valley’s current crop of tech elite made
their fortunes by building networks and connecting people. That’s just about
how Stanford made his riches too. He was an early pioneer of one of the
most advanced technologies to come out of the late nineteenth century:
railroads. Stanford was one of the four people responsible for building the
Transcontinental Railroad that connected the two ends of the US. Before
Stanford came along, the 2,000-mile journey between the East and West
Coasts took a perilous six months by horse-drawn carriages. He shortened
that journey to only four days by train. Stanford was rewarded handsomely
for ushering in this revolution in transport, making him one of the richest
men in the world, a billionaire in today’s terms. This wealth bankrolled his
political ambitions, setting him up to become the eighth Governor of the
State of California and then an elected representative to the US Senate,
where he served until he died in 1893.
A year after their son’s death, Leland and Jane Stanford founded the
Leland Stanford Junior University in his memorial. This is still the school’s
official name, one that appears on the university’s seal, is printed on every
single diploma, and is the name under which the school still files its taxes
every year even to this day.
The Stanfords devoted most of their personal wealth, a fortune of over
$45 million, to the new university. This would amount to a billion dollars in
today’s terms. The grant included 8,180 acres of vast farmlands in Palto
Alto, a donation so large that it makes Stanford University even today, 150
years after that original land allotment, one of the five largest private
colleges in the US and the largest landowner in the Santa Clara Valley. The
land given to Stanford was a third the size of the city of San Francisco and
two thirds the size of the island of Manhattan. The value of this land, none
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of which has ever been sold, now tops $20 billion. ‘Perhaps the greatest
sum ever given by an individual for any purpose is the gift of Senator
Stanford,’ wrote Andrew Carnegie of the grant in 1889. Stanford is unusual
among universities in that it owns not just academic buildings and sports
facilities but also a shopping mall, a golf course and over 700 single-family
homes.
Leland Stanford was a visionary. But even he could not have foreseen
what his university and its surroundings would become. When he peered
into the region’s future, he saw not Apple but actual apples. He thought the
future of the Valley lay in exporting fruit. ‘Some day you will see Palo Alto
blooming with nearly all the flowers of earth, and the fruit and shade trees
of every zone,’ he wrote in 1887. ‘In the future we shall can this fruit and
send it all over the globe in exchange for wealth, which shall build us
monuments of art and bestow upon us those luxuries which God has
intended we should enjoy.’ And that is precisely what happened. Long
before this was Silicon Valley, it was, in the words of a local poet, ‘the
valley of heart’s delight’, mile after mile of fruit farms and orchards that
stretched in every direction. By the turn of the twentieth century this region
was the world’s foremost exporter of cherries, pears, apricots and prunes;
up to a third of the world’s supply of these fruits came from this patch of
land. That agrarian legacy lives on. Even today the Stanford campus is
known to its students as ‘the farm’.
Leland Stanford might not have seen where the university would go in
the future but he was surprisingly prescient about how long it would take to
get there. In 1887, he wrote: ‘A university, like a tree, is planted in the soil
to grow at first unseen. I shall hope for a natural process. It shall not be my
fault if the growth of the university be not slow, gradual, and steady.’ Amasa
Leland Stanford had set in motion events that would change the fate of not
just this region but the entire world. But it would take another generation
before the institution he created would produce someone who would set it
on course to become what we know it to be today.
2
Before Leland Stanford there was nothing. After him there was something,
a university, but not a very good one. Stanford was for at least half a
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century a land-rich but money-poor college which barely mattered on the
national stage and almost went bankrupt within the first decade of its
founding. ‘There is about as much need for a new university in California
as for an asylum for decayed sea captains in Switzerland,’ the New York
Mail and Express sneered in 1891. Leland Stanford was the person who got
things going, but he isn’t the one who took the Valley or even the university
that is his namesake to the stratospheric heights they occupy today. That
distinction belongs to Frederick Terman.
Fred Terman was born in 1900, seven years after Leland Stanford passed
away. Terman’s entire life was defined by Stanford and he in turn shaped
the school more than any other single individual. Terman was practically
born into it: his father was a prominent psychologist who developed some
of the earliest IQ tests and served as the chair of Stanford’s psychology
department for over twenty years. Terman spent his early childhood hunting
rabbits and looking for butterflies on campus grounds. He got both his
undergraduate and graduate degrees there and soon after joined the faculty
in 1925 which is where he stayed until his retirement in 1965.
An engineer by training and administrator by inclination, Terman rose
through the ranks to become the dean of engineering and later provost and
vice president of the university. At Stanford, which generally lacked
funding and prestige when he first arrived, he envisioned assembling a
‘community of technical scholars’: a modern version of medieval societies
of learning in old European centres like Heidelberg and Oxford where there
could be, in his words, ‘a continuous ferment of new ideas and stimulating
new challenges’.
The phrase that is most associated with him though is ‘steeples of
excellence’; that was his city on a shining hill, his Veni, vidi, vici. It
summed up his oft-repeated conviction that if Stanford was to be a world-
class university it would have to steer clear of trying to be good at
everything and focus instead on being the best at a few important things.
‘It’s better to have one seven-foot jumper on your team than any number of
six-foot jumpers,’ he wrote. And that for him meant building out the
school’s engineering and science departments.
Like the founding of Stanford, the events that shaped Terman’s thinking
were also the unintended consequences of tragedies that unfolded closer to
shores of Europe than the orchards of Palo Alto. This improbable story
starts with the sinking of the Titanic. Just before midnight on 14 April 1912,
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when the vessel hit an iceberg a thousand miles from the coast of New York
City, there was another ship sailing only 20 miles north of the disaster. The
SS Californian, a British steamship, was so close to the Titanic that later in
the night its occupants could see dimly in the distance the ship’s stern lift
vertically out of the water and its hull snap in half.
The Titanic sent distress signals to the Californian almost as soon as it hit
the iceberg at 11.40 p.m. But the ship’s wireless operator had just minutes
earlier switched off his equipment and gone to bed. Over a thousand lives
were lost because help could not arrive in time. The avoidable catastrophe
prompted Congress to pass laws to revamp maritime communications and
made it mandatory for all ships to carry advanced radio equipment. A boom
in the radio industry soon followed. As a port city, San Francisco and the
wider Bay Area were direct beneficiaries of this new wave of interest in
wireless technologies.
The region soon became the unlikely capital of the radio revolution.
‘What Edison’s Menlo Park is to the incandescent lamp, Palo Alto is to
radio and the electronic arts,’ wrote the Palo Alto Times. The Federal
Telegraph Company, or FTC, based at a single-family house on 913
Emerson Street, became one of the most prominent names in the industry. It
was back then to radio what Tesla is to electric cars or Apple is to
smartphones. It was at the FTC that the vacuum tube amplifier and the
oscillator were invented, technologies that had applications in not just radio
but also television and all other electronics. An entire culture of amateur
radio hobbyists and tinkerers sprang up around the company. Fred Terman,
still in his teenage years, was taken by the looming presence of 50-foot
poles strung with miles of aluminum wires in his neighbourhood. He
managed to land a summer job at the FTC which sparked a lifelong interest
in radio engineering. It would eventually become the subject of his
doctorate at MIT.
Terman’s advisor at MIT was Vannevar Bush, an influential science
administrator who was later tapped by President Roosevelt to head the
Office of Scientific Research and Development, or OSRD, set up in June
1941 with the purpose of bringing science to bear on the conduct of
warfare. Six months later the Japanese bombed Pearl Harbor and the US
formally entered World War II. The OSRD became the centre of wartime
R&D efforts. It was here, under Vannevar Bush’s direct supervision, that the
Manhattan Project was launched. Bush mobilized 6,000 scientists to help
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with the war effort, including his former student, Fred Terman. Terman was
by now heading the electrical engineering department at Stanford and was
considered the world’s foremost authority on radio engineering, the man
who practically wrote the most widely used textbook on the subject.
Bush needed Terman’s help with one specific problem. The cornerstone
of the Allied military strategy in Europe was a strategic aerial bombing
campaign. US and British aircraft took off from England and flew for seven
hours over hostile enemy territory to drop bombs on critical infrastructure
in Germany. But in the early phases of the war they were thwarted by a
sophisticated German aerial defence system. The Germans had hundreds of
early warning radar systems and thousands of radio-controlled anti-aircraft
guns scattered across occupied Europe. These defences were taking down
up to a fifth of all Allied aircraft and killed, wounded, or captured over
160,000 US and British airmen. Bush wanted Terman to figure out how to
neutralize Germany’s air defences.
Terman became the head of the secret Radio Research Lab (RRL) at
Harvard in 1942. The entire purpose of the lab was to develop effective
counter-measures to German air defence capabilities. Terman built the RRL
up from just one person, himself, into a formidable 850-person research
organization in just two years. The lab effectively turned the air war into a
form of sophisticated electronic warfare. It was here that engineers
developed radar jammers and came up with a technique to airdrop tin foil
over German air defence systems to saturate their detectors with noise. By
the end of the war, the US was flying thousands of planes at a time in
formation equipped with radar jammers developed at the RRL that were
dropping up to three-quarters of all aluminum manufactured in the US as
chaff over German occupied territories. The Allies were able wrest control
of the skies over Europe and win the war as a direct result of Terman’s work
at the RRL.
3
Terman came out of the war with two conclusions. The first was that even if
he had a sentimental attachment to Stanford, the East Coast establishment
still saw it as a second-rate institution. Why else would Bush make him
move to Harvard to head up a radio lab that could just as easily have been
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based at Stanford? In 1943, while the war was still in full swing, Terman
wrote a letter to a colleague in which he laid out his conviction that
Stanford faced a stark choice: it could either take active measures to ascend
the ladder of academic respectability and be taken seriously as an
institution, like Harvard, or keep doing what it was doing and become even
more comfortable with its own mediocrity. ‘The years after the war are
going to be very important and also very critical ones for Stanford,’ he
wrote. ‘I believe that we will either consolidate our potential strength and
create a foundation for a position in the west somewhat analogous to that of
Harvard in the east or we will drop to the level somewhat similar to that of
Dartmouth, a well thought of institution having about two per cent as much
influence on national life as Harvard.’
His second conclusion was that ascending said ladder of respectability
would require the school to forge a closer relationship with the national
security community. During the war the OSRD spent nearly $450 million
on weapons R&D. MIT got $117 million, Caltech $83 million, and Harvard
and Columbia $30 million: money that proved to be practically
transformative for these institutions. Stanford got only $50,000, further
confirmation of its diminished standing in the eyes of the broader academic
establishment. Terman wanted a seat at the big table and knew that the only
way to get there was to tap into this vast pool of defence funding. Soon
after he returned to campus in 1945, Stanford opened a lobbying office in
Washington DC.
It found in the government a willing partner. At the end of World War II it
was clear to US policymakers that the country’s scientists had been at least
as responsible for delivering victory as its soldiers. The paradigm had
shifted from industrial warfare to technology-driven conflict. In an address
to Congress given exactly a month after the US dropped the atomic bombs
on Japan, President Harry Truman declared: ‘No nation can maintain a
position of leadership in the world of today unless it develops to the full its
scientific and technological resources … no government adequately meets
its responsibilities unless it generously and intelligently supports and
encourages the work of science in university, industry, and its own
laboratories.’
Vannevar Bush, now the closest thing to a nerd-hero-warrior that the
country had ever seen, made an appearance on the cover of Time magazine
in 1944. The following year he wrote an influential report titled ‘Science,
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the Endless Frontier’ which argued that ‘the research scientists of the
country must be called upon to continue in peacetime some substantial
portion of those types of contribution to national security which they have
made so effectively during the stress of the present war’. The war was over.
But war-like spending on defence R&D would continue. And thus began the
military–industrial–academic complex.
Stanford became one of the capitals of this complex. Terman soon
recruited top researchers who had worked with him at the Radio Research
Lab at Harvard to join him at the newly formed Applied Electronics Lab at
Stanford, effectively doubling the size of the university’s engineering
programme overnight. The Office of Naval Research wrote them their first
cheque to fund basic research on microwaves. By 1955, over half of the
staff working in Terman’s lab held security clearances for classified
projects. Students were writing their masters and PhD theses that were
classified. Terman became an advisor to practically every branch of the US
military: army, navy and air force. Within fifteen years Stanford went from
getting close to no military funding to ranking behind only Harvard and
MIT as the biggest recipient of federal research dollars, cash that catapulted
it into the academic elite.
Building steeples of excellence in science and engineering was the first
element of Terman’s plan to remake Stanford. Getting defence dollars into
the system was the second. The third was to convince talented engineers
coming out of the university to start their own companies near campus
instead of going off to work for established companies out on the East
Coast.
The most famous of these were William Hewlett and David Packard.
Their company, Hewlett-Packard, founded in 1938, practically created the
template of a scrappy tech startup launched by smart twenty-somethings in
a garage which then disrupts entire industries on its way to becoming one of
the largest companies in the world; the basic schema that animates Valley
companies even today.
Terman also built Stanford Industrial Park on over 600 acres of campus
land. The idea was to make it easier for engineers to start their own
companies. This was another home run. One of the facility’s early tenants
was William Shockley, a brilliant engineer who invented the transistor, the
basis of all modern electronics. Shockley won the Nobel Prize for this
achievement and his company, Shockley Semiconductor Laboratory, was an
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early pioneer in the industry. Shockley was a genius but also an
outrageously bad manager and, as it later turned out, an unrepentant racist,
and so in 1957 eight of his best engineers broke off to form Fairchild, a
rival semiconductor company. This act of apostasy by what came to be
known as the ‘traitorous eight’ has over time become the central plotline of
Valley lore symbolizing a rejection of hierarchy, authority and orthodoxy:
capturing in a single act of defiance the essence of the Valley’s self-
perception of what it’s all about.
Fairchild’s timing was fortuitous. Two weeks after the company was
founded, the Soviets launched Sputnik in what came to be seen as the
opening shot of the space race. A torrent of money started flowing through
research labs again. The National Aeronautics and Space Administration
(NASA) and Defense Advanced Research Projects Agency (DARPA) were
formed. Up to 80 per cent of government spending on R&D went to
weapons research. Fairchild was a direct beneficiary of this largesse. The
first batch of 100 transistors manufactured by the company were used to
build the computer in the B-70 bomber. America’s response to Sputnik, the
Apollo programme, was also powered by Fairchild transistors. In 1964
alone, NASA bought 100,000 integrated circuits from the company. Four
out of every five dollars the company made were made from government
agencies. This was crucial to the development of not just Fairchild as a
company but also integrated circuits and by extension semiconductors as a
technology. In the early years, Fairchild’s products were too expensive for
private customers. It was government demand that kept the company afloat
until it could improve its unit economics enough for its wares to be
affordable to private companies. Mass adoption soon followed, eventually
catalysing the digital revolution.
Fairchild was patient zero. It seeded the distinctive startup culture that
eventually dug its roots deep into the Valley. Its management practices
became the norm of the Valley way of doing business: informality, flat
hierarchies, venture money and equity-based compensation for employees.
But its most enduring contribution was in starting the virtuous cycle of
success breeding more success. Fairchild’s alums, known as the
Fairchildren, went on to found some of the most iconic names in tech.
‘Every time we came up with a new idea, we spawned two or three
companies trying to exploit it,’ wrote Gordon Moore, Fairchild alum and
founder of Intel. An astonishing 70 per cent of publicly traded tech
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companies in the Valley trace their lineage back to this one company. The
very name ‘Silicon Valley’ was coined by a journalist writing about
Fairchild and its influence on the semiconductor industry in the weekly
Electronic News in 1971.
‘Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the
round pegs in the square holes, the ones who see things differently, they’re
not fond of rules,’ began Steve Jobs in that iconic Apple commercial from
the 1990s. But this version of the Valley’s self-portrait as a place where
people just think differently, the artist in a turtleneck holding his chin,
obscures the other half of the story: that it was shaped just as much by those
who made the rules as those who chafed against them. ‘It isn’t a story
simply of an entrepreneurial state or entrepreneurial hustlers in their
garages. It’s both,’ Margaret O’Mara, Professor at the University of
Washington and author of The Code: Silicon Valley and the Remaking of
America, told me. ‘And that is something that, particularly in an American
context where we are very binary about these things, it is very difficult for
people to recognize that these two things operate in this very symbiotic
fashion.’ Far from being fenced off in its own little corner on the outer
reaches of the Western seaboard away from the embrace of American
history, the history of the Valley is American history, wrapped up as it was
in the geopolitics of World War II and the Cold War. Hidden under the hood
of the Valley’s shiny entrepreneurial sports car, O’Mara points out, was a
big government engine that ran on federal dollars.
4
A lot of universities get defence dollars but not all of them seed thriving
entrepreneurial ecosystems around them. Harvard and MIT got a lot more
love from the defence community for a lot longer than Stanford. And even
if Boston has done well, the Bay Area has clearly left it behind. So there’s
more than just universities and government contracts at play. The question
remains: why the Valley?
AnnaLee Saxenian has spent much of her life thinking about this
question. In the 1970s, just as the Bay Area was beginning to make a name
for itself as a hub for semiconductor companies, Saxenian was a young
graduate student in regional planning at the nearby University of Berkeley.
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She came across a news piece about how the booming electronics industry
had made San Jose the fastest growing city in the US. So she decided to
write her thesis about that.
Saxenian spent months interviewing semiconductor executives to try and
figure out what was going on. In her graduate thesis, published in 1980, she
concluded that growth was unsustainable and the boom wouldn’t last. Her
reasons would be familiar to those predicting the Valley’s demise today:
housing had become too expensive, traffic was too congested, salaries were
too high, infrastructure was stretched to its limits.
Saxenian’s assessment was influenced by the product lifecycle theory
developed by the economist Raymond Vernon at Harvard. It posited that
industrial clusters everywhere go through similar phases. First lots of
companies are born. Then the bad ones die. Then the ones that remain
consolidate into a few big firms. And then they relocate to lower cost
regions. ‘I argued that Silicon Valley would follow existing regions like
Detroit or Pittsburgh,’ Saxenian tells me.
Within a few years it became clear that the Valley had ignored her
predictions and just kept on growing. So when Saxenian started her PhD at
MIT she wanted to find out where she had gone wrong. In her graduate
thesis she had concluded that Silicon Valley would be just like everyone
else. In her doctoral dissertation, Saxenian asked: what makes this place so
different?
Regional Advantage: Culture and Competition in Silicon Valley and
Route 128, a book based on AnnaLee Saxenian’s doctoral work, published
in 1994, has become the standard explanation for why the Bay Area edged
out other competitors to become the uncontested leader in new
technologies. She compared the tech cluster that surrounds Stanford in the
Bay Area to the one that came up around MIT and Harvard in Boston,
called Route 128, to figure out why one boomed and the other faltered.
In the 1970s, it was Route 128 and not the Valley that was the leading
tech cluster in the US. The region, hailed as the ‘Massachusetts Miracle’
and ‘America’s Technology Superhighway’, was home to the most
prominent tech companies of the time, like Vannevar Bush’s own Raytheon,
Polaroid and DEC. ‘When you wanted to talk to the movers and shakers in
the computer industry you got on a plane and you flew back to either New
York or Boston, and that’s just the way it was,’ recalls John Hennessy.
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Saxenian thinks that the difference in performance between the two
regions is in part an unintended consequence of a minor kink in California’s
labour laws. California didn’t enforce non-compete clauses as vigorously as
other states, so employees were free to move around. In Boston, switching
jobs was hard and it was not unusual for people to stay with the same
employer all their lives. ‘I knew people who worked for the minicomputer
companies back east, and if you went from one company to another, you
were considered a traitor, people shunned you, they wouldn’t even talk to
you,’ recalls Hennessy. In the Bay Area, you could leave a company on
Friday and go work for its rival the following Monday. People had
technology loyalty, not company loyalty. They thought they worked for the
Valley and not for a specific company. As people moved around so did new
ideas. The free movement of information triggered a strong recombinatorial
effect: ideas from distant domains could come together in unusual
combinations to create new technological forms.
This bred two very distinct corporate cultures, one open and the other
closed. East Coast companies were vertically integrated, autarkic systems
where staff turnover was low, the value of secrecy was high and every effort
was made to keep knowledge locked up within the walls of the
organization. These firms were discrete, self-contained units with firmly
etched boundaries. In the west things were a lot more fluid. Here companies
functioned more like a web of interconnected nodes with porous
membranes that seeped ideas freely into their environment. In the east there
was a cluster, in the west there was a network, and that made all the
difference.
Saxenian, who is now a Professor at Berkeley, where she has been on the
faculty for over thirty-five years, thinks that this openness and flexibility
has also made the Valley more adaptive to change. The region has enjoyed
unusual longevity. The norm among industrial era clusters was that they
emerged in tandem with a new technology and then declined and faded as
that technology got replaced by the next or as it got taken up by
international rivals. That’s the story of Detroit, Dayton and Pittsburgh. But
the Bay Area has been able to jump from one technology to the next and
one industry to the next with relative ease.
The Bay Area too has weathered its share of storms. The semiconductor
industry which gave birth to this region in the 1950s was largely
outcompeted by Japanese rivals by the 1980s. In 1980, the top three
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semiconductor suppliers were American companies Texas Instruments,
Motorola and Philips. By 1986, they had been replaced by Japanese firms
NEC, Toshiba and Hitachi. ‘The United States companies claim the
Japanese success comes partly from the backing of their government, which
had restricted American entry into the Japanese market and allowed the
Japanese companies access to low-cost capital,’ wrote the New York Times
in 1982, a description that bears obvious parallels to anxieties about the
challenge from China today.
‘When I was writing, people would write in and say in the early nineties,
those entrepreneurial firms in Silicon Valley, they’ll disappear, they’re
going to go out of business,’ Saxenian tells me. And yet four decades later it
is Silicon Valley that is still standing and the Japanese semiconductor
industry that has faded away. Other hubs emerge and then calcify. But the
Valley’s fluidity, everyone and everything always in flux and never settled,
makes it regenerate over and over in the face of relentless change. Forty
years of watching the Valley have made Saxenian wary of the naysayers.
After all, she used to be one herself. ‘There’s just been a series of
predictions of its decline,’ she says. ‘But I’ve learned not to bet against
Silicon Valley because I already did that once and I was wrong.’
5
Like any historical question, it would be a stretch to say that there’s
anything close to a consensus among people who study the Bay Area about
why it became the centre of new technologies. Sebastian Mallaby, author of
The Power Law: Venture Capital and the Making of the New Future, thinks
that mainstream accounts of the Valley’s success often overstate the
importance of a single individual, like Fred Terman, or a single technology,
like semiconductors, or a single institution, like Stanford, at the expense of
a more systemic explanation which would place the relative emphasis on
larger shifts in how businesses are funded and risk is approached. Mallaby
says that the rise of venture capital, which turned conventional finance on
its head, is central to the story of why it all happened and why it happened
here.
‘I was interested in the different theories that people presented to me
about why Silicon Valley had grown up in Silicon Valley,’ Mallaby tells me.
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‘Was it because of Stanford being there? Was it because of defence
contracts? Was it because the weather was better on the West Coast? What
was it? And I developed a strong view that what differentiated Silicon
Valley from Boston – which had the early mover advantage in all this – was
the nature of the risk capital, the fact that the VCs were just different than
they were in Boston.’
These days it seems perfectly normal for twenty-somethings with no
background in business to raise tens of millions of dollars and start a
company. But just a few short decades ago this would have seemed like a
bizarre way to do business. Back then, unless founders had collateral, years
of experience in their industry, and long track record of operating a sensible
business, which meant, typically, that they could show that their enterprise
was, at a minimum, profitable, no sane institution would ever lend them
money. But now that seems like a downright quaint approach to investing.
How did that happen? The answer: venture capital.
Traditional investors assume that their investments will yield returns
according to a normal, bell curve distribution. In this type of investing, risk
is your enemy. You invest in ten businesses. Two do very well. Two do very
badly. Six fall somewhere in the middle. The very good cancels out the very
bad and you end up with a reasonable outcome overall. In venture
investing, risk is your friend. You invest in ten highly risky ventures. Nine
fail. But the one that wins, wins so big that the nine losses just don’t matter
in the cumulative.
This shift in the mindset of tech investors who went from chasing
inverted U-shaped returns to L-shaped returns, an approach pioneered in
Boston but which found its fullest expression in the Valley, changed the
game for entrepreneurs. For most people the hardest part of starting a
business is finding the money to make it happen. In the absence of investors
willing to bet on unproven founders, entrepreneurs have to either risk their
own savings or give up on their dreams. Venture capital de-risks
entrepreneurship by allowing founders to take risks with other people’s
money. It also simultaneously democratizes it by making money available
to those who otherwise wouldn’t be able to start a business. This easy-
access capital effectively acts as jet fuel for new venture creation.
Where a traditional investor’s biggest fear is losing money on a bad
investment, a venture investor’s biggest fear is missing out on getting into a
good one. As one VC explained to me: ‘If I invest ten dollars in a company
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and it turns out to be the next Theranos, I just lose ten dollars. But if I don’t
invest ten dollars in a company and it turns out to be the next Google, I lose
100x or 1000x of my money. In venture the opportunity cost of missing out
on a good thing is way higher than the cost of buying into a bad thing.’
This rejigs incentives for moneymen to shift their attention from an
obsessive focus on the risks of an investment to an obsessive focus on its
rewards. This culture of FOMO is stoked by stories of VCs missing out on
life-changing opportunities. Bessemer, one of the firms that founded the
industry, lists on its website its ‘anti-portfolio’, companies it had an
opportunity to invest in, but didn’t. It’s a painful read. Apple, Airbnb,
Google, Facebook, Intel, PayPal, Snap, Zoom, Tesla: practically trillions of
dollars in forgone value. If one were to venture a guess, the value of their
anti-portfolio probably eclipses their actual portfolio. ‘If we had invested in
any of these companies, we might not still be working,’ notes the firm.
This is hardly a commentary on Bessemer’s skill as an investor. The firm
is still one of the best in the business. It only underscores how notoriously
difficult it is to judge how game-changing an idea can be while it’s still in
its infancy. Even giants of the tech industry have had their misses. John
Hennessy tells the story of how when he was the President of Stanford two
students named Larry and Sergey came to him with the idea of a new search
engine. He didn’t see the point. Why does the world need another search
engine when it already has one in AltaVista? Hennessy is now the chairman
of that same company, Alphabet.
The fear of regret is a powerful motivator, and VCs have over time
become progressively more liberal with doling out funds. Lots of
experiments get tried, most fail, but the few that succeed turn the wheel of
progress. This firehose of money chasing risky ideas speeds up the velocity
of innovation. There are other ways in which the venture industry has de-
risked entrepreneurship. When someone starts a company, they’re not just
risking their money, they’re also risking their careers. What if, as is likely,
things don’t work out? Enter the benevolent venture capitalist. They can
just reassign the unsuccessful founder to another company in their portfolio
and, presto, the career risk has vanished.
Mallaby describes in his book the story of how John Doerr of Kleiner
Perkins convinced a sceptical Eric Schmidt to join Google as its CEO in
2001. The startup was less than three years old. Schmidt had already been
the CEO of Intuit, a public company. Google was a gamble. What if it
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failed? Doerr assured Schmidt that if things didn’t work out he could
always find a place for him in another one of his companies, which is what
convinced Schmidt to take the leap. And the rest is history.
The venture industry deserves credit for many of the achievements that
are usually laid at the altar of government. Like, for instance, the internet.
The conventional story goes that DARPA created the internet. Wrong, says
Mallaby. The internet was mostly a governmental and academic network
until UUNET, a venture-backed company that was the world’s first internet
service provider, came along in 1987. By offering an internet connection to
anyone willing to pay for it, UUNET removed the technology from the
confines of government labs and made it the mass phenomena that we know
it to be today.
The VC model didn’t just change the Valley. It also changed China. Here
too Mallaby challenges our conventional understanding that the rise of
China can be attributed primarily to its government’s competence at long-
term planning. He says instead that the country’s fortunes changed as a
direct result of the arrival of American-style venture capital twenty years
ago which is what gave rise to the country’s tech powerhouses Baidu,
Alibaba and Tencent. Investments were structured by American Silicon
Valley lawyers, with dispute settlement under New York law, and these
companies grew by issuing Silicon Valley-style stock options to early
employees.
Venture capital changed the risk calculus for starting businesses on a
systemic level. Mallaby calls it a machine for manufacturing courage. And
for him it was this more than anything else that supercharged the innovation
engine of the Valley and beyond. ‘A willingness to bet on these
entrepreneurs and their visions has made Silicon Valley the innovation
engine of the world,’ he says. ‘Try and fail, don’t fail to try.’
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CHAPTER THREE
Busting Monasteries
‘We’re breaking it down from this being about the monasteries in Silicon
Valley and in Boston and maybe one or two other places to a reformation, a
renaissance back to Europe.’
1
When DeepMind was founded in a small ten-person office at the top of a
townhouse next to the London Mathematical Society in Russell Square in
the autumn of 2010, London was still an unlikely birthplace for a startup
which with AlphaGo would within six short years produce one of the
biggest leaps in the evolution of artificial intelligence. DeepMind was
singular. Until it came along, London had produced few, if any, globally
relevant tech companies for at least half a century. At the time of its
founding there were only eight billion-dollar tech companies in the entire
country. The hottest startups on the tech scene were companies like Unruly,
Songkick and Dopplr: names that are still recalled with affection by those
who knew them then but which never really gained much familiarity
outside the UK and which have long since receded from popular memory.
DeepMind is of the same vintage as Uber, Twitter and Stripe. But while
its American peers raised billions in funding within a few years of their
founding, the London-based AI upstart came up in relatively modest
circumstances. In 2010, the ratio of venture money invested in Silicon
Valley versus London was 7:1. DeepMind never really got much love from
British investors. Few were willing to take a risk on an obscure startup
working on sci-fi type technologies in a geographical context known more
for high finance than high tech. DeepMind is now thought of as the icon of
the UK tech scene. But the inconvenient truth is that most of the money that
got it going came from overseas investors.
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DeepMind was still little known outside the AI community when Google
bought it for a reported $500 million in 2014. That one of the world’s
largest tech companies would part with a small fortune to buy a still
unproven four-year-old British startup was seen as much needed validation
of the UK’s deep tech credentials: a win for DeepMind and a double win for
London. But, some wondered, was it really a win for Google? At the time of
its acquisition DeepMind had only seventy-five employees, no products and
no revenues. Google had forked out nine figures for what was essentially a
research lab masquerading as a company. DeepMind’s commitment to
science was admirable. But would it ever pay commercial dividends? The
startup was sexy. But would it ever be able to show me the money?
A decade later, question marks about the financial prudence of the
acquisition have turned to face the other way around. In hindsight, it is
DeepMind and not Google whose dealmaking acumen is most frequently
called into doubt. Did the startup sell itself too early and for too little? That
certainly seems to be the sentiment gaining ground in tech circles in the
UK: that a big American corporation made away with the crown jewel of
British tech at bargain price. Google made $66 billion in 2014. The $500
million that it splashed on DeepMind seems in retrospect to be mere pocket
change. It doesn’t even rank among the top ten biggest acquisitions made
by the Mountain View-based tech giant. And yet it may turn out to be its
most consequential.
How much would DeepMind be worth today if it had stayed
independent? Would it, like Anthropic and Databricks, be worth tens of
billions? Or would it, like ByteDance and OpenAI, be worth hundreds of
billions? To those inclined to still see things from a national perspective, a
company like DeepMind is practically priceless. Not so much a business as
it is a strategic asset, less Walmart and more Manhattan Project: among the
best of a handful of research efforts globally that can crack the hard
problems of the most important technology of our time. Ian Hogarth, the
chair of the UK Government’s AI Foundation Models Taskforce, has
written: ‘I find it hard to believe that the UK would not be better off were
DeepMind still an independent company.’
These hypotheticals, which find much currency in Britain’s
commentariat, are as alluring as they are futile. Coulda woulda shoulda. It is
what it is. What can you do about it? It might just be that with the Google
offer DeepMind was presented with a fait accompli: not so much a real
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choice as an illusion of optionality. DeepMind took the blue pill. But was
there ever really a red pill? It said yes and got that half of the decision tree.
It could have said no and then done what exactly? The company struggled
to find local sources for the relatively small amounts of money it needed to
get going. Without Google where would it have found the gargantuan
amounts of money it needed to grow? Humayun Sheikh, one of
DeepMind’s founding investors, has said that the startup would have
‘probably failed’ without Google. It needed a wealthy offshore patron that
could underwrite the billions it would accrue in losses until it honed its
unproven technology and, more importantly, provide it with the compute it
needed to train and run its resource-intensive algorithms. DeepMind was
enabled by the environment in which it came up. But it was also
constrained by it.
2
London is now a different place from what it was fifteen years ago. Back
then, DeepMind practically carried the entire country when it came to
category-defining startups. Now there’s an entire cohort of companies that
have cropped up around it. And they’re big. Checkout.com, Revolut and
Global Switch are all worth tens of billions of dollars, multiples of what
DeepMind sold for a decade earlier.
When Sonali De Rycker, a partner with Accel, first moved to London
from the US in 2001, she didn’t find much to get excited about: ‘It was
really like watching paint dry, everything was slow,’ she recalls. In the
intervening two decades things have changed: ‘The level of activity that we
see today is almost like it’s a different business from when I first started,’
she says. By most measures – size of the tech economy, number of billion-
dollar companies, cumulative valuations of startups, volume of venture
dollars invested – the UK is the third most important tech economy in the
world, behind only the US and China. In Europe, it’s the clear leader. In
2023, around $22 billion of venture funds were invested in UK startups,
which is more than the next three countries on the list – Germany, France
and Sweden – combined. Only three countries have produced more than a
hundred billion-dollar tech startups in the past quarter century: the US,
China and the UK. That’s rarefied company.
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Number three is impressive. It’s a podium finish. It’s probably the best
outcome any country of this size could hope to attain given the sheer scale
of the competition. But even if things in the UK’s tech sector are better than
they have ever been, and every single graph points up and to the right, and
even if the country is, in a description that I heard repeated in every
conversation I had in the UK, ‘third globally and the best in Europe’, the
mood on the ground is far from triumphant.
The past casts a long shadow over Britain. Sentiment in the tech sector is
hardly immune to wider anxieties about the country’s relative decline that
some say has been going on since 1945, others since 1870. In an article in
The Atlantic titled ‘How the UK became one of the poorest countries in
Western Europe’ the author Derek Thompson argues: ‘The UK, the first
nation to industrialize, was also the first to deindustrialize. Britain gave rise
to the productivity revolution that changed the world, and now it has some
of the worst productivity statistics of any major economy.’
Another reason why any self-congratulation over the UK’s place among
the top three tech economies tends to be somewhat muted is the sheer size
of the gap between it and the other two contenders. In 2024, the total value
of all British tech companies combined was about a trillion pounds. That’s
about a third of the market value of just one American tech company,
Apple. The total market value of all the companies on the London Stock
Exchange is less than the market value of one US tech company, Nvidia.
The situation in the wider European region is not much different. The
combined value of all the tech companies in all of Europe is far less than
the value of one company, Microsoft. The total value of every single
company listed on every single stock exchange in every single country in
all of continental Europe is less than the cumulative value of just five
American tech companies: Nvidia, Apple, Microsoft, Meta and Alphabet.
The Americans are not in a different league. They’re playing a different
game.
A trillion is an almost inconceivably large number, a gratuitous unit for
measuring corporate value that would be comically out of place literally
anywhere other than America. Consider: even if you spent a million dollars
a day it would take you three thousand years to spend a trillion dollars.
Even Chinese companies aren’t spinning those sorts of numbers just yet.
China has about a dozen tech companies that have crossed a $50 billion
valuation. The UK? Only one. Third place is scarce consolation when the
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global tech order is essentially a two-party system. One way to look at the
UK is that it’s the best of the rest. The other, that it’s the number one loser.
It is at first hard to see why the UK is a relative underperformer
compared to the US and China. After all, the country does seem to have all
the ingredients that one would imagine go into building a competitive tech
sector. It’s rich. An average person living in Britain is still four times
wealthier than an average person living in China. It has a stellar education
system. Three out of the top ten universities in the world and seven out of
the top ten in Europe are here. And it’s still a magnet for top talent. The UK
ranks second only to the US as the most popular destination for
international students. In per capita terms it attracts three times more
international students than the US. So why does it struggle to translate all of
that raw material into new technologies and big companies? The usual
answers are mindset and culture.
The Dutch economist Arjo Klamer’s schematic of caravan societies and
citadel societies has become the standard explanation to understand the
contrast in economic dynamism between the US and Europe. The US was
founded by pioneers and immigrants willing to take risks in pursuit of new
opportunities. This forged a ‘caravan society’ that is always on the move:
mobile, dynamic and open to change. Europeans have been more rooted in
their native lands: a static, ‘citadel society’ of settled, conservative people
more concerned with preserving the old than exploring the new. These
archetypes, deeply ingrained in the psychology of their respective cultures,
shape economic behaviour and attitudes towards change and risk on the two
sides of the Atlantic.
Hussein Kanji, an American venture investor based in London, says these
differences in attitudes towards risk can be seen in how employees of US
and European startups view compensation. These contrasting preferences
have a downstream effect on repeat cycles of innovation that we see in the
two regions.
‘In America the percentage of a company that employees collectively
own is much higher than in Europe. The typical seed round in the US would
be about 20 per cent for employees. A typical European round would be 5 to
10 per cent max. In Europe employees undervalue stock and they want
higher salaries whereas in America employees highly, highly value stock.
And what ends up happening is, as companies do really well it’s not just the
executive group in those companies that gets rich, it’s also the rank and file.
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‘So if you look at PayPal and you look at Skype, they were both roughly
the same size when they first exited. PayPal sold for about a billion and a
half dollars and Skype sold for $3 billion but it happened a little bit later,
roughly the same size if you adjust for inflation. You look at PayPal, it
created somewhere between 100 to 160 millionaires. And you look at Skype
and it created eleven. And Skype was the bigger acquisition and PayPal the
smaller acquisition.
‘If you’re an engineer and you’re flush with cash, you don’t tend to
allocate capital to the typical diversified portfolio that your money manager
might tell you. You end up using some of that money to become an angel
investor and reinvest it into tech. This wealth is then recycled back into the
system. But when wealth is concentrated in the hands of a few, it doesn’t
get recycled as much because there’s less of it to use. And I think that’s
largely what’s happened in Europe.
‘Skype should have produced company after company, investor after
investor, but almost all the proceeds went to eleven people and really not
even a level eleven, just a handful of people. And that wealth got very
concentrated, and you didn’t end up with tons and tons of other companies
and it didn’t become nearly as virtuous as it should have.’
3
The idea behind hubs is simple: assemble a dense hive of diverse talents
and then let serendipity and compounding work their magic. California has
the Bay Area, Boston has Kendall Square, Seoul has the Gangnam District.
London has that for finance, with the history of the Square Mile stretching
back to Roman times, but not quite for tech. There used to be a small cluster
of tech companies around Old Street, which then got renamed Silicon
Roundabout, and then Tech City. The area was aggressively marketed by
successive governments as their very own Silicon Valley, but in truth even
its most ardent advocates sort of knew that it was weak sauce compared to
what was going on in the big leagues. And then came King’s Cross.
Two decades ago, King’s Cross was a raw and brawny industrial badland
of ‘trains and more trains’, strewn with rotting hulks of underused and
derelict warehouses and railway lines. Architecture Today described it as
‘an indigestible blockage in the fabric of London since the 1830s’, an urban
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no-go zone that commuters took long detours to avoid. ‘King’s Cross was a
total wasteland beforehand, surrounded by a lot of poverty on the estates
and that was the history of King’s Cross,’ says Theo Blackwell, the Chief
Digital Officer of London. ‘It had a huge, huge drugs problem, huge drugs
problem.’
Since 2006, King’s Cross has been the site for one of the largest urban
renewal schemes in Europe since World War II. It has taken fifteen years,
£3 billion, and thirty-five architects to transform 67 acres of scorched
warehouses and gritty railway land into a polished exposition of steel, glass
and exposed brick. Heavy industrial structures still define the aesthetic but
their shells have been repurposed for loftier pursuits. Gasholders, massive
drums that used to store natural gas, are now cylindrical apartment
complexes in skeletal enclosures of cast-iron frames with penthouses that
go for high seven figures. The Granary Building, built in 1852, where once
wheat was hauled in to be stored for London’s bakers on horse-drawn
carriages, is now reborn as Central Saint Martins, a world-famous art
school.
Coal Drops Yard, built in 1850, has borne witness to some of the more
salacious chapters of the district’s history. ‘The Pleasuredome’ was for
twenty-five years an outpost of two prodigiously seedy nightclubs,
establishments that were reportedly so grimy that ‘if you rubbed a wall, or
if you squeezed past someone, your clothes would be black’ from the soot
that smeared everything; where DJs Skibadee, Nicky Blackmarket, and
Judge Jules cut their teeth plying their trade in illicit, heaving, marathon
super-raves with ‘sweat literally dripping off the ceiling’. These haunts,
where the city’s hard-core jungle scene first took off in the nineties and
whose vibe has been described in turns as ‘edgy’, ‘dodgy’, ‘risky’ and
‘banging’, have now stumbled into respectable midlife as £100-million
shopping complexes where upmarket retailers peddle £100 candles, their
place in the city’s architectural firmament and polite society sanctified with
two awards from the Royal Institute of British Architects.
King’s Cross, or simply KX to those who know these things, erstwhile
bastion of wide-ranging sketchiness and general delinquency, is now
known, along with neighbouring Euston and Bloomsbury, as the
Knowledge Quarter.
Here lies the superdense core of the city’s thinking economy: a triple
vertex of high culture, high commerce and high tech. Packed in a one-mile
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radius is an impressive anthology of knowledge-intensive institutions,
among the highest concentrations anywhere in the world. Tenants include
the 270-year-old British Museum which, with 8 million objects, is the
largest museum in the world; the Wellcome Trust which, with a £37 billion
endowment, is the third largest foundation in the world; and Google’s
billion pound campus, its largest outpost outside the US. The Crick
Institute, a ‘£700 million cathedral to biomedical science’, is also here. As
are Facebook, DeepMind, Samsung and hundreds of other public and
private outfits.
Theo Blackwell, who has also served as an elected representative on
Camden Council, the borough where King’s Cross is situated, tells me that
the redevelopment was primarily about culture, they just wanted the place
to be less of an eyesore, and the tech sort of just happened. Even now they
are mindful of unwittingly reproducing the social failings that plague some
of the other high-profile tech districts.
‘How do you ensure that the kind of benefits of the innovation culture
that was being located there was also shared by the area around it?’ he
reflects. ‘And the area around it is historically a working-class area: Somers
Town, it’s history goes back to Dickens, that’s where Oliver Twist came
from, so it was a question of assimilation and equity, so you don’t create
what we’ve seen in Palo Alto, which is a highly innovative, highly
profitable tech community, but also not linked so well with the areas of
poverty around it.’
4
King’s Cross is a tech hub that’s been superimposed on a transport hub. It is
the busiest node in the London Underground and over 70 million
passengers pass through its halls every year. Neighbouring St Pancras is an
international gateway that connects the UK to the rest of Europe, sort of
like a Heathrow of trains. It’s the terminus of the Eurostar which runs direct
high-speed rail services to Paris (~2 hours), Brussels (~2 hours), and
Amsterdam (~4 hours).
Saul Klein, a well-known venture investor based in London, thinks that
these rail links weave together a pan-European super region: the continent’s
answer to the Bay Area and the Pearl River Delta. ‘We define the core area
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that we focus on as a four-hour train ride from King’s Cross. And it’s a
geofence, it’s not like a city or a country, it’s a geofence defined by trains
and transports. And we put a name on the geofence, New Palo Alto, and it
turns out the New Palo Alto, after the Bay Area and Beijing has produced
the third most unicorns in the world: 41 million people live in New Palo
Alto. There’s $110 billion of corporate IT spend. There’s seven of the
world’s top thirty universities. And you’ve got all of the raw material for a
world-class global innovation ecosystem.’
These train links make moving back and forth across international
borders almost as easy as domestic travel. Saul can take a train out from
London in the morning, hop over to Paris or Brussels to check out what’s
going on at his portfolio companies, and be back at his office near King’s
Cross just in time for lunch. This infrastructure backbone solidifies
London’s position as the de facto tech capital of Europe. The city is often
the first port of call for tech companies from the continent looking to
expand abroad as well as foreign companies trying to enter Europe. Many
of the biggest names in tech that started elsewhere on the continent –
Skype, King, Atomico and Index – can now be found in London.
These transport links also help connect the dots on a tech scene that is a
lot more spread out than other places. ‘Most of those high returning
businesses historically in the venture capital industry in the US have come
from the Bay Area; if you do the math in Europe, at least for us it’s quite
random,’ says Sonali De Rycker. Research by Atomico, a venture fund,
shows that the over 350 tech companies worth more than $1 billion that
have been founded in Europe were created in more than 120 different cities
across twenty-nine countries. Rail links pull this scatter into a coherent
network facing in the direction of UK’s capital. ‘We’re literally in the
bullseye of the New Palo Alto,’ says Saul Klein. ‘We’ve got density that
Palo Alto couldn’t dream of.’
Works in theory. But how does it pan out in practice? I wanted to find out
what would make an entrepreneur choose the New Palo Alto over the old
one. And that led me to Marc Warner, the founder of Faculty, an AI
company based in London.
Marc has advance degrees in Quantum Computing from UCL and
Harvard and launched his startup in the very buzzy field of AI. He could
have founded his company anywhere but thought London would be the best
place to do it. I asked him why. ‘In some sense Faculty has chosen to do
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what it does slightly because we wanted to be in London rather than the
other way around,’ he says. ‘So if I wanted to be in London I think we had
to take a view that we need to do things that are going to be hard to do in
Silicon Valley.’
One advantage London has over the Valley is that startups don’t have to
compete as much with big companies for top talent. The UK has a very
strong talent base in AI thanks to a high number of graduates coming out of
schools like Imperial, UCL, Cambridge and Oxford and the ecosystem
around companies like DeepMind. UK startups can tap into top-tier talent in
a way that Valley-based startups just can’t. Out there the competition is too
strong. ‘The talent war for AI is the craziest talent war I’ve ever seen!’ Elon
Musk tweeted in April 2024. Even the biggest companies are finding it hard
to hold on to their best people. About half the AI experts OpenAI hired
since its founding have since left the company to work for rivals, including
its own co-founders. Big tech firms are poaching entire AI teams from their
competitors. ‘London offered a slightly more reasonable balance,’ says
Marc. ‘It is obviously still a very competitive ecosystem but not as
absolutely white hot as Silicon Valley. So we could get much more talented
people in ways that a startup in Silicon Valley probably never could because
of the amount of competition with big tech companies.’
Faculty uses machine learning to help people make better decisions, also
known as decision intelligence. That sounds vague, but the company is
solving a very tangible problem. The amount of data in the world is
exploding. Ninety per cent of the world’s data was created in the last two
years. Every two years, the volume of data doubles in size. This poses
challenges. All this data is worthless unless better tools are devised to do
something useful with it. That’s where Faculty comes in. It uses AI to turn
large amounts of data into intelligible choices.
If you’ve ever used Google maps you’ve benefited from decision
intelligence. Whenever the app suggests alternative routes to help you save
time, that’s decision intelligence in action. The app is crunching millions of
data points in real time to present the user with a simple set of easily
actionable options. Marc says that those sorts of algorithms will soon be
applied to a much wider range of activities. ‘We think that businesses are
operating in a pre-Google maps era, they have no map of the possible
options. They’re genuinely lost. Decision intelligence is going to give them
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Google maps. We’re just going to see this kind of transition from people
who were lost and now are found, as messianic as that sounds.’
Another way in which London compares favourably to the Valley is that
it places startups near a lot of other players. It’s a densely packed urban
environment. The Bay Area has a high concentration of tech companies, but
few other industries are based there and the government is all the way on
the other side of the continent. London has all of that in one place.
Colocation is efficient, reduces friction and puts companies like Marc’s in
close proximity to a lot of potential customers. ‘You can go twenty minutes
that way and be at the centre of government, twenty minutes that way and
be at the centre of finance, twenty minutes that way and be at the centre of
culture in a way that is actually relatively hard in Silicon Valley,’ says Marc.
‘Those twenty minutes become four or five-hour flights and sort of eight-
hour round trips.’
London is not just dense, it’s dense with a very diverse set of talents and
disciplines. Alex Klein, British-American founder of Kano, a company that
makes educational computing products, thinks this makes the city a more
interesting counterpoint to the echo chamber of the Valley. ‘A lot of their
technology minds are doing Software as a Service applications to help
businesses process their user data or they are joining Facebook and Google
to help advertisers more effectively manipulate you,’ he tells me. ‘In
London there is definitely plenty of that. But we are slightly different. It’s
like you definitely have people who are keen to build bike lights with lasers
on them so people could see in front of them a little bit further. People who
are building organic gardens. People who are ex-Dyson, who are great
industrial designers, or ex-Nokia from Finland who are great firmware
engineers, or people from Rockstar who are great video game designers. So
I think the community in London is more multidisciplinary.’
The city also compares favourably to the Valley in other respects.
Entrepreneurs feel at liberty to try new things. In America, the approach to
launching and scaling companies has become standardized. There’s a set
way of doing things and even if an entrepreneur is not inclined to do them
that way, investors expect that that’s how they will be done. In newer
ecosystems like London where processes are less set in stone, there’s a lot
more room to play around and experiment. ‘In Silicon Valley there’s a
particular set of beliefs around hyper scaling, blitz scaling, all these kinds of
ideas where it’s very, very focused on a particular playbook and it is quite
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disconnected from the wider world,’ Marc continues. ‘There are upsides and
downsides of London and other places outside Silicon Valley, but it does let
you have a bit more freedom. And I think we’ve come to understand that if
it turns out that decision intelligence is as important as we think it’s going
to be, we would never have been able to find that out in Silicon Valley. I
think that much is true.’
5
There’s a flip side. The attribute that consistently comes up as London’s
greatest strength – all good things all in one place – is also often held up as
the wider country’s biggest failing. All that concentration begets a strong
Matthew effect – ‘for whosoever hath, to him shall be given, and he shall
have more abundance’ – that is, London’s advantages compound to the
detriment of outlying regions. London has more than twice as many billion-
dollar companies and gets almost twice as many venture investments as the
rest of the UK combined. The distribution gets even more skewed when you
add Cambridge and Oxford to the mix. These three cities, known as the
golden triangle, get 80 per cent of all investments and have 80 per cent of
the billion-dollar companies in all of Britain.
‘And that’s the negative on London,’ says Eben Upton, the inventor of
the Raspberry Pi. ‘Having a load of tech in London, which is a cab ride
from Westminster, does make it a little bit easy for the politicians to forget.
It’s quite nice in America where the centre of political power and the centre
of technology power are on opposite sides of the country. In London, it’s a
cab ride apart. And then people forget that there is stuff elsewhere very
quickly and then they under-invest and then you let genuine opportunities
for regional policy go by the wayside.’
The problem of regional disparities is much older and much wider than
just the tech sector. From life expectancy to employment to education,
London fares significantly better than the rest of the UK, particularly the
North East and Wales. ‘Why Hasn’t UK Regional Policy Worked?’, a report
co-authored by Ed Balls, the former Labour shadow chancellor, notes: ‘The
UK has some of the highest regional inequalities of any advanced country.
Today, these are larger than those between east and west Germany and north
and south Italy. New technologies, global competition, the loss of old
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industries – and the failure to support new ones – have all driven that
divide.’
London contributes a quarter of the UK’s entire GDP, a much higher
proportion compared to just about every other metropolitan area in any
other big country in the industrialized world. Compare that to New York,
Shanghai and Berlin, the largest urban economies in their respective
countries, which are responsible for only 8 per cent, 3.7 per cent, and 4.7
per cent of their national GDPs. If London were an independent country, its
economy would be among the twenty largest in the world, ahead of places
like Switzerland, Sweden and Turkey. But such is the extent of UK’s
economic monopolarity that without London the rest of Britain would in per
capita terms be poorer than every single state in the US.
Resentment at this tale of two Britains – one that is urban, cosmopolitan
and upwardly mobile, and the other rural, inward-looking and economically
stagnant – was a major force behind Brexit with the Leave campaign seen
as appealing to the neglected north, while Remain was portrayed as
representing elite southern interests. When Boris Johnson was elected prime
minister in 2019, he was elected on two major policy planks: ‘Get Brexit
Done’ and ‘Levelling Up’.
‘I’ve got nothing against London, but it feels like we need a regional
policy,’ Eben continued. ‘Britain already has a lot of trouble because it’s in
a situation where London and Cambridge are the only two bits of the UK
which are contributors to the exchequer, everywhere else is a net draw on
the exchequer, and that’s not desirable. And if Cambridge just becomes a
commuter suburb of King’s Cross, then that would be a shame because if
you can’t even sustain regionalism at a distance of forty-eight minutes then
London just becomes a city state. I mean London becomes Singapore. It’s
not Britain any more, is it? It’s just a city state that currently hasn’t figured
out how to decouple itself from its surroundings and that’s not good.’
These regional disparities stretch back to the 1800s. During the interwar
period, still the heyday of empire, when Britain held sway over a quarter of
the world’s population and a quarter of the earth’s entire landmass, living
standards in many localities at home were not much different from those in
far off colonies. In 1937, the UK government appointed the Royal
Commission on the Distribution of Industrial Population to investigate the
causes, consequences and remedies for economic concentration. The
Barlow Commission Report, published in 1940, concluded: ‘The
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contribution in one area of such a large proportion of the national
population as is contained in Greater London, and the attraction to the
Metropolis of the best industrial, financial, commercial and general ability,
represents a serious drain on the rest of the country.’
More recently, in 2022, the UK government issued ‘Levelling Up the
United Kingdom’, an influential white paper that provided the most
comprehensive articulation yet of post-Brexit Britain’s signature policy
agenda, which included a proposal to transform ‘derelict urban sites into
beautiful communities’ by replicating King’s Cross-style regeneration
projects in twenty other locations.
But even as successive governments have in their own way declared
levelling up a major policy priority for well over a century, the regions have
progressively only ever levelled down. Since the 1980s, industrial towns in
the north have been hollowing out as manufacturing jobs move abroad
while the simultaneous boom in financial services has buoyed London’s
fortunes. And now the tech boom is amplifying this divide. London is no
longer just a major financial centre. It is also a formidable tech hub: it has
the fourth largest cohort of billion-dollar tech companies anywhere in the
world, after San Francisco, New York and Beijing.
In the US and China the centre of gravity of the tech economy is
spreading from the traditional powerbrokers to more regions: Austin and
Miami, Hangzhou and Guangzhou. In the UK the trend points to increasing
consolidation. ‘The UK used to have a lot of tech clusters,’ says Eben. ‘It
had Silicon Fen, Cambridge, it had Silicon Glen, it had a big electronics
manufacturing cluster up in Dundee, it had a lot of semiconductor stuff over
in the Bristol area,’ but, he says, over time their relevance has waned as
London has pulled more and more functions into its orbit.
6
Just about all the tech companies that get any amount of attention outside
the UK – DeepMind, Revolut, Arm – are based in the golden triangle. I was
curious to hear what it’s like to run an ambitious startup outside the
mainstream and Saul Klein pointed me in the direction of Radix, a startup
based in Stoke-on-Trent, a small town of only about 250,000 residents that,
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even if it’s only a short two-hour train ride north of London, feels like a
world apart from Britain’s capital.
There are many ways to describe Stoke. It has been called a symbol of
left-behind Britain. The city is practically a textbook case of a former
industrial boomtown, the world centre for ceramics manufacturing in the
eighteenth and nineteenth century, that has got the raw end of globalization.
It’s also sometimes called the Capital of Brexit: a full 69 per cent of its
voters voted to leave the EU, more than any other large UK town or city.
And at least one person on Reddit called it ‘a top place to smash a glass
bottle for no reason’. In other words, exactly the sort of dystopian outpost
from which a brilliant but reclusive engineer would plot the demise of
bitcoin, now worth over a trillion dollars, and blockchain, the technology on
which it is built.
Dan Hughes was born and raised in Stoke where, from the age of four, he
picked apart machines and put them back together again to figure out how
they worked. ‘My true skill is being able to look at a problem and be able to
find interesting non-obvious ways to solve that problem,’ he says. He
skipped college and went straight into the gaming industry, then started his
own company where he worked on software for NFC, the technology now
widely used in mobile payments. Flush with cash after selling his startup,
he decided to jump into bitcoin in 2011, when crypto was still in its infancy,
and worked on fixing what he thought was its Achilles heel: scalability.
Dan, who is a Y Combinator alum, thinks that bitcoin is a revolutionary
idea but the infrastructure on which it’s built just isn’t designed to handle
billions of transactions. ‘After a little while it felt like, okay, bitcoin is a
horse and I’m going to try and stick a jet engine inside it and make it fly,’ he
says. ‘But it’s going to be bad for the horse and it’s probably not going to
work very well. And so that was when it dawned upon me that okay, what
bitcoin really is, is the first step and it’s kind of shining a light on the path
to take. But it’s a Model T Ford. And today we drive around in Teslas. So
then it was obvious that, okay, learn from bitcoin, learn what Satoshi made
there, how he solved some of the problems, and then open a new file and
start with a new architecture.’
Radix is an alternative to blockchain. Both are Distributed Ledger
Technologies (DLTs). Distributed ledgers function similarly to databases in
storing data, but unlike traditional databases, which are centralized, DLTs
distribute data across many nodes. This distributed nature makes tampering
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with the data much more difficult because there is no single point of attack.
Any attempt to alter data on one node can be detected and corrected by
comparing it with copies on other nodes.
Blockchain stores transactions on blocks (the ‘block’ part), which are
then processed sequentially (the ‘chain’ part), leading to bottlenecks and
slow transaction times as the network expands. PayPal handles around 200
transactions per second (TPS), Visa processes 2,000 TPS and has a capacity
to go up to 56,000 TPS. Bitcoin can only manage about 7 TPS. Ethereum,
the world’s second most popular cryptocurrency, only clocks in at around
15–20 TPS.
Dan says this makes the blockchain an unlikely candidate for mass
adoption. ‘Bitcoin, from a technical point of view, if not already obsolete, is
going to be obsolete real soon, even if it’s not made obsolete by what we’re
building, it’s just such a fast-moving space.’ Radix uses a different approach
which allows multiple transactions to be processed in parallel rather than
sequentially which significantly improves scalability and transaction
throughput. It does everything that the blockchain does, but faster, and even
has its own currency, called XRD.
DLTs are not just about financial transactions or even smart contracts.
The plumbing of the entire internet will eventually be re-architected around
crypto networks. In the same way that crypto has created programmable
money outside government control, it will, in the idealism of the Web3
movement, also be deployed to wrest control away from other forms of
central authority: finance without banks, news without newspapers, social
media platforms without social media companies.
‘These big platforms, so your Airbnbs and your Ubers and social media
websites and all that stuff, those companies in the extreme case won’t exist
in fifteen years,’ says Dan. ‘And they will own nothing either, because you
will have this very tight integration of the Web3 social network, Web3 file
storage, Web3 Ubers, where everything is very peer to peer. And the
citizens of that economy own their data, the rights to the data, their
interactions, and can monetize them or whatever, however they want.’
Good stuff. So, why Stoke? ‘It’s comfortable in Stoke, it’s quiet,’ says
Dan. ‘I’ve spent some time in London, it’s impossible to focus because
there’s just always noise constantly.’ A lot of it is just down to personality
traits. Dan is rare among founders in that he willingly gave up being CEO
of his own company to focus on research and development. ‘It doesn’t
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really matter that I’m here in terms of the stuff that I’m doing,’ he says. ‘So
it just works. It just works for me basically.’
7
Another big breakthrough to come outside of the mainstream in the UK is
graphene. In 2004, two researchers at the University of Manchester, Andre
Geim and Konstantin Novoselov, isolated a 2D material composed of a
single layer of carbon atoms arranged in a hexagonal lattice. It is the
thinnest material that exists, only one atom thick, and also the strongest. It
is about two hundred times stronger than steel and a thousand times lighter
than paper. A single sheet of graphene that covers an entire football field
would be practically invisible, weigh less than a paperclip, and yet be
strong enough to support the weight of a car.
Graphene is in all respects a supermaterial. It closely resembles graphite,
the stuff inside pencils, and is made up of carbon, the fourth most abundant
element in the universe, making it a potentially eco-friendly alternative to
plastics and metals. It is not just the strongest and lightest material that
exists, it is also the best at conducting heat and electricity, about a thousand
times better than copper. These versatile properties make this ‘material of
the future’ a good fit for a range of applications.
Graphene is a better conductor than silicon and can replace it in
semiconductors which would help along the transition from
microelectronics to nanoelectronics which exist on a molecular level. That
will open up the door to a world of flexible, printed devices; imagine a
television or a tablet that can be folded like a piece of paper. It can also be
used in batteries. Graphene-based batteries would be lighter and conduct
electricity faster than the lithium-ion ones in vogue today, which means that
everything from phones to electric cars can go for weeks between charges.
Graphene is not some hypothetical material that exists only in science
fiction, it’s already in use today. In retail, graphene-based circuits are
printed on security labels attached to items in shops which set off an alarm
if the item leaves the premises without authorization. Ford makes plastics
for its vehicles that are 0.5 per cent graphene, increasing their strength by
20 per cent.
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Graphene is difficult and expensive to manufacture on an industrial scale
and that has held back its mass adoption. But the progress of technologies
from discovery to deployment is often slow. MRI was developed in 1973,
three decades after scientists first figured out the mechanics behind how it
works. Silicon was purified in 1824, more than a century before it gave
birth to the semiconductor industry.
Andre Geim and Konstantin Novoselov were awarded the Nobel Prize in
Physics in 2010 for their work on graphene. The fact that such a major
discovery can come from outside the golden triangle shows the UK’s bench
strength in research institutions that can produce top-tier research runs deep.
The US has no peer at the very top end of higher education. But in an
observation made to me by a number of researchers, on average the UK’s
research universities fare better than those in the US. ‘It’s an interesting
philosophical question,’ says Francesco Sciortino, the founder of Proxima, a
nuclear fusion startup based in Munich, who is a graduate of MIT in the US,
Imperial in the UK, and EPFL in Switzerland. ‘Given some resources, is it
better to concentrate them into a few extremely good people or is it better to
take many more shots on target? The latter is what Europe does more with a
few exceptions here and there.’
The UK has plans to improve its standing in tech by bolstering the
substrate of scientific capabilities on which it is built. In 2023, the
government unveiled the Science and Technology Framework to turn the
country into a scientific superpower by 2030 and created a new Department
of Science, Innovation and Technology to lead this effort. An interesting
wedge has opened between the US and the UK on the question of the extent
to which the scientific approach should guide the development of future
technologies. In the US, the frontier for this sort of big research has
unmistakably moved to startups and big tech companies. In the UK, there’s
still a lot of scepticism at the idea that commercial motives should play such
a disproportionate role in creating powerful technologies like AI. ‘It’s too
important a technology to only be the preserve of the tech giants,’ David
Barber, the Director of the UCL Centre for Artificial Intelligence, told me.
‘You do need independent bodies such as academia to keep check on this
stuff.’ DeepMind’s founder, Demis Hassabis, has often drawn a sharp
contrast between his preference for a scientific approach to building AGI as
opposed to the more freewheeling hacker ethic prevalent in Silicon Valley.
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The country has also unveiled more unorthodox plans to complement
these traditional avenues to realize its goal of becoming a scientific
superpower. ‘If you want wildly different outcomes from the ones you’re
getting, you’re going to have to try some wildly different processes,’ says
Matthew Clifford. Matthew was only 36 years old when he was handed the
very heavy responsibility of leading the UK’s Advanced Research and
Invention Agency, or ARIA, in 2022. The newly established organization,
loosely modelled on DARPA, has an £800-million budget to fund radical
moonshots that can create internet-type advances. The aim is to get behind
technologies that are too early to raise money from the market. ‘Venture
capitalists are good at taking market risk but not good at taking
technological risk,’ Clifford tells me. ‘We only fund things that might not be
possible.’
In addition to providing direct financial support, ARIA is also trying to
change the rules of the game by rejigging professional incentives for young
researchers so they can take more risks earlier in their working lives. ‘Early
career scientists are very strongly incentivized to pursue incremental work
that they can more or less guarantee a publication will come out of,’ says
Clifford. ‘As an early career scientist, it’s kind of insane to try and do
something ambitious because if it doesn’t work, you don’t get any
publications, you’ll never get funded. And so, rather than have funding
follow predictable track records of incremental progress, we are trying to
shortcut that and let the most ambitious people work on their most
ambitious ideas now and take the kinds of risks that pursuing conventional
funding will not reward.’
8
That’s the past and present of UK tech. But what should the future look
like? Preferences are divided. Some think that the UK tech sector needs to
be more like the one in the US and that means scale. ‘What’s my yardstick
of success? I’d like to see a British Alphabet, I’d like to see a British
Microsoft,’ Jeremy Hunt, then Chancellor of the Exchequer, told the
Financial Times. ‘I’d like to see a homegrown company with a trillion-
dollar cap, with a big global position.’
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That just about sums up the mainstream sentiment in tech circles in the
UK. But there are pockets of dissent. They ask a question that is the closest
thing to blasphemy in the tech industry: is a trillion-dollar company a
desirable policy outcome?
The question is especially relevant at a time when even the US is
grappling with whether its own tech giants are a symbol of its economic
strength or a symptom of antitrust failure. Is a trillion an excessive
confirmation of capitalism’s extreme competence at creating abundant
value? Or is it a numerical summary of the extent to which regulatory
responsibility has capitulated to corporate power?
The ten largest American tech companies are now collectively worth a
third of the entire US stock market. The combined value of just these ten
companies exceeds the entire GDP of every country in the world except the
US itself. The question is no longer whether too much economic power is
concentrated in the hands of a small number of players. It is concentrated in
the hands of a small number of players. The question is what to do about it.
And this question is no longer being asked just from the activist left but
from decidedly right-leaning voices from within the mainstream of the US
tech community.
‘I think that these big tech companies like Google and Microsoft do need
a check on their power,’ David Sacks noted in the All-In Pod in the summer
of 2023. ‘Someone does need to cut these big tech companies down to size.
They are giant monopolies and they do need to be restrained and controlled
or they will basically consolidate the whole tech ecosystem and abuse their
market power.’
At a time when even the US is second-guessing the social utility of
trillion-dollar companies, should the UK make it an explicit policy priority
to manufacture its own? Is the presence of hyperscale companies even a
useful metric to measure the innovative capacity of an ecosystem? Is the
health of the economy better served by a few very large companies or many
small and medium-sized ones? Does size even matter?
‘I don’t know if it’s a problem. I don’t know if it’s a problem. You can
clearly have a very successful economy without growing a large number of
companies to billion-dollar scale,’ says Eben Upton.
Over a long conversation, Eben shares how the challenges of doing a lot
with very little are often more interesting than the challenges of doing a lot
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with a lot and how it’s not necessary to achieve superscale proportions to
produce superscale outcomes.
‘Look at Israel, tiny country, a very strong ecosystem based around
growing medium-scale companies and selling them to American companies.
And that’s a fine way to run a country. And if we ran our country, if our tech
industry was like that, that would be fine.’
But that model – grow medium-sized companies and sell them to bigger
companies abroad – comes with its own baggage. It might work for smaller
countries. But in the UK the idea that the purpose of the most advanced
sections of the country’s economy is to cook up companies only to serve
them to the Americans, feeds into a narrative of decline and stokes broader
anxieties about the country’s diminishing place in the world. Pocket
superpower, 51st state, American sidekick and all of that. In influential
sections of the commentariat, for whom the glory days of Britain have not
yet faded from memory, the whole point of investing in a tech sector is for
it to help the country compete with other major powers and not merely to
confirm its position as their adjunct.
This sentiment found its fullest expression in 2020. The
Google/DeepMind acquisition in 2014 met little resistance and was largely
seen as a welcome validation of the UK tech scene. But just six short years
later the mood had completely changed. In a reminder that timing and
market conditions are everything, Nvidia’s proposed takeover of Arm in
2020, almost an exact parallel of the Google/DeepMind deal made six years
earlier, only bigger, with an American suitor shelling out $40 billion, the
largest deal in semiconductor history, more than eighty times what Google
had paid for DeepMind, was met with outright hostility across large cross-
sections of expert opinion in Britain.
A lot of that had to do with what Arm does. The company is practically
the definition of a strategically significant, globally relevant tech company.
Arm was founded in Cambridge, England in 1990 in a partnership with
Apple. Arm designs chips and then licenses those designs to other
companies which manufacture the actual chips. If chips are like buildings,
then Arm is like the architect of those buildings.
Arm, which has sometimes been called ‘the world’s best kept technology
secret’, is arguably the most consequential tech company ever to come out
of the UK. Its presence is ubiquitous but invisible. Over 95 per cent of all
mobile devices in the world use processors designed with Arm technology.
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It is a critical node in the semiconductor supply chain and one of the
world’s most valuable companies based entirely on intellectual property.
When SoftBank acquired Arm for $34 billion in 2016 – at the time the
Japanese conglomerate’s largest acquisition ever – the company’s
billionaire founder Masayoshi Son said that he expected Arm to be more
valuable than Google. And that’s why the Arm deal rankled with popular
sentiment in the UK. The novelty of American companies taking interest in
UK firms had long worn off and unlike the DeepMind acquisition this deal
was seen more as the UK losing a national asset rather than gaining a
wealthy foreign patron.
In an article in the Financial Times titled ‘Arm’s destiny vital for
Britain’s future’, John Thornhill, the paper’s technology editor, wrote that
this was no ordinary commercial transaction and the entire country’s
technological independence was pegged to Arm’s fate: ‘if national
sovereignty in the twentieth century was magnified by military hardware –
tanks, battleships and nuclear missiles – it is increasingly empowered today
by civilian software – intellectual property, data and computer code.’ He
urged the UK government to step in to block the deal arguing that ‘Britain’s
claims to be a sovereign nation in a digital world will further evaporate if it
fails.’
Hermann Hauser, one of Arm’s own co-founders, was even more strident
in his disapproval. In a letter to the Financial Times he wrote: ‘Now we are
about to witness one of our last great European technology companies with
a dominant position in mobile phones becoming part of the US trade
armoury. Whether we are allowed to use our own British-designed
microprocessors in the UK and Europe will be decided in the White House
rather than in Downing Street. This is a major step towards the UK
becoming an American vassal state. It must be stopped.’
9
I reached out to Arm’s CEO Simon Segars in the fall of 2020 just as this
drama was unfolding to find out how he felt about this very public backlash
against what for him was the most important decision he made as an
executive and one that would certainly define his legacy as CEO.
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Simon, an Englishman born in Basildon, a small town east of London
with a population of around a hundred thousand people, is every bit as
understated as the company he ran for almost a decade. He joined Arm as
its sixteenth employee in 1991 when the startup was only a few months old.
In the subsequent three decades he saw the company go from a barn in
Cambridgeshire to becoming the most pervasive computing platform in the
world, elevating his own fortunes from an entry level engineer in an
obscure startup to the CEO of a global business.
Simon was relaxed and even reflective as he shared stories from the
formative years of Arm, with gentle humour about the competitive
advantage bestowed on them by their British accents which helped the
unproven startup close deals as far away as Japan. But he couldn’t hide his
frustration when the topic turned to the controversy around the Nvidia deal.
He thought his critics were naïve to the realities of modern capitalism in
which the question of who owns a company is a lot more complicated than
they would make it out to be.
‘I’ve got to say I struggle with this technological sovereignty thing,’ he
said. ‘People say, oh it’s a real shame that Arm got bought by a Japanese
company and I point out to them well before we were acquired, more than
half our shares were owned by non-UK institutional investors. So were we a
British company before?’ He added: ‘The fact is that when the company
was set up there were three joint venture partners, one of whom was British
and the other two were American. So actually from day one we were
minority owned as a British company.’
In a telling sign, Simon spoke to me from San Francisco, the first Arm
CEO to be based outside the UK. It was a fact I had heard others mention in
mildly disapproving tones in my conversations back in Britain. But Simon
shrugged it off. It’s natural for companies to rethink their geographic
emphasis as they go through different stages of growth. Plenty had done it:
Skype, UiPath, Miro, it’s a long list.
‘I’ve always described Arm as a global company that happens to be born
in Britain,’ Simon said. He thought that the criticisms directed at him had
less to do with sound economic logic and influenced more by the broader
political currents sweeping the country. ‘I think the last sort of five, six
years in the run up to Brexit and post-Brexit has made UK a lot more
inward-looking and less kind of global in its outlook,’ he said, lamenting
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that the country of his origin just didn’t have a healthy culture of
celebrating success.
Later that year regulators on both sides of the Atlantic raised concerns
about the Arm acquisition. In the US, the FTC blocked it on antitrust
grounds. In the UK, regulators invoked more dire national security
concerns. The deal unravelled. Simon, who had bet his entire leadership on
the acquisition, departed Arm soon after.
So what did the regulatory action achieve? If in the US the objective was
to curtail Nvidia’s market power then blocking that one acquisition,
relatively minor in the Nvidia scheme of things, did close to nothing to
break the company’s momentum and it went on to cross the trillion-dollar
mark three times over in the next three years.
And it’s an open question if the UK managed in any meaningful way to
‘keep Arm British’. The company, which was Japanese-owned to begin
with, skipped a London listing and went public in New York in 2024. The
deal was scrapped to stop Nvidia from becoming a monopoly and to
prevent Arm from leaving the UK. Then Nvidia became a monopoly. And
Arm left the UK. So, what was the whole fracas all about then?
I reached out to Hermann Hauser when Arm went public in NYC to find
out how he assessed the failed acquisition in hindsight. He stuck to his
guns. ‘I’m delighted that the Arm takeover by Nvidia did not happen,’ he
said. ‘It would’ve created yet another American monopoly that we could do
well without.’ He saw the Nasdaq listing as the less bad alternative.
Europe’s tech sovereignty is better preserved if Arm is publicly listed with
distributed ownership, even if it’s in the US, than if such an important
company was allowed to be controlled outright by one American tech giant.
‘It remains a UK headquartered company, in that sense it’s still a European
company.’ The scuttled deal may have been a boon for Arm’s investors.
Nvidia had offered $40 billion for Arm. It is now worth five times that in
the public markets.
But the central policy question remains unresolved: the next time a big
American company swoops in to scoop up a prized British tech asset, as it
inevitably will, should the role of regulators be to bless that union, like it
did with DeepMind, or to prevent it, like it did with Arm? Or, to go back to
the original framing, is the larger ambition here for the UK to build its own
trillion-dollar companies or to make peace with playing a supporting role to
the ones in the US?
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The trend is unmistakably towards the latter. The UK doesn’t have any
new heavyweight contenders in tech or any other sector for that matter and
that has been the case for a very long while. Britain has only three publicly
traded companies that rank among the world’s hundred largest. That’s fewer
than Switzerland, Germany, France, Canada and Japan, let alone the US and
China. The three – BP, Shell, and HSBC – are neither new nor tech, with
the history of all three old economy companies stretching back at least a
hundred years. Angus Hanton, author of Vassal State, writes that ‘it is
notable that the FTSE 100 had more domestic tech firms in the year of its
founding, 1984, than it has today.’
A lot of that has to do with the fact that high growth assets that can
potentially reach that scale are, like DeepMind, quickly snapped up by
foreign buyers. The battle over the Arm acquisition was still in full swing
when in May 2021 Snap quietly bought Oxford-based AR startup
WaveOptics. In subsequent years the foreign buying spree has continued
unimpeded. Thoma Bravo bought cybersecurity firm Darktrace for $5
billion, Schneider bought industrial software maker Aveva for $11 billion,
Etsy bought social commerce platform Depop for $1.6 billion.
Short of full-scale acquisitions, foreign players also hold substantial
stakes in UK tech companies. According to Tech Nation, the recently
dismantled and then resurrected body responsible for promoting the
country’s tech sector, one in three dollars offered by institutional investors
to UK tech startups comes from the US. It notes: ‘On the one hand, this
could be seen as a sign of strength and burgeoning international reputation
for investment returns in UK tech, but on the other, this may be seen as
potentially problematic if UK tech firms with significant profit and
influence are owned by non-UK actors.’
10
The question of how the UK can build its own tech giants isn’t as simple as
saying, well, we’ll just not let others buy our companies or invest in them
and then the UK will have its own Google. It’s a bit more complex than
that. The case of Graphcore is instructive.
Graphcore is a Bristol-based company that makes chips for AI
applications. It’s a pocket of the tech industry that’s been getting a lot of
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attention lately with the US, EU and China each putting aside $50 billion in
public funds to shore up their domestic chips industries.
There are a couple of reasons for this. The first is that chips, the brains of
machines, the most critical components of all computing devices, are of all
the things that have been called ‘the new oil’ probably the most deserving
of the title. China spends more money on importing chips than it does on
importing oil. No government wants to compromise their technological
sovereignty by being overly reliant on foreign players for their
uninterrupted supply of this critical resource.
The second is that the industry is going through something of a phase
transition. Ever since chips were invented in the 1950s, improvements in
their performance have largely been a function of the number of transistors
packed inside them. Transistors are tiny switches that are the basic building
blocks of modern electronics. The first commercially produced microchip,
the Intel 4004, released in 1971, had 2,300 transistors etched into a chip that
was about half an inch in size. Nvidia’s H100 chip, released in 2023, has
over a billion transistors packed into the same real estate. That’s a
difference in density of over 500,000x achieved in just fifty years.
But that impressive progress is now running into a major obstacle: it is
becoming harder and harder to develop smaller and smaller transistors. The
transistors in Nvidia’s H100 chip are only 20 atoms wide. Soon
miniaturization will run into the hard wall of physics. Researchers are
developing alternative approaches to designing microprocessors whose
performance will not rely solely on squeezing more transistors into chips.
This shift to new types of microprocessors doesn’t happen very often.
Hermann Hauser points out that it has only happened three times: the first
when low-powered chips were developed for mobile phones, second when
Graphical Processing Units (GPUs) were created for high-intensity video
processing, and the third is now. This opens up the opportunity for new
entrants to shake up the industry and make a play to be the next Intels and
Nvidias of this space. Just the kind of big open white space the UK would
need to build its trillion-dollar contender.
And that’s where Graphcore comes in. The company makes chips called
Intelligence Processing Units (IPUs) which compete directly with Nvidia’s
GPUs. Nigel Toon, Graphcore’s CEO, tells me that their IPUs are designed
from the ground up for artificial intelligence applications which require
their own specialized hardware. ‘The data structures that you are working
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with in AI are very different to conventional compute,’ he says. ‘It’s
incredibly complicated, highly parallel, mathematically what you would
call high-dimensional information; so how you do processing on that is very
different from the conventional rather linear approaches that you would
typically use in computing.’
Nigel, who also serves as a director with UKRI, the UK’s main public
body for funding innovation, was optimistic that the next big shift in
semiconductors could come out of the UK. ‘There is no question that
Europe and the UK are up there with the best in the world at making
fundamental breakthrough research,’ he said. ‘I’m very bullish in terms of
what Europe is going to achieve over the next twenty, thirty years versus
the US and versus China actually.’ He added: ‘If you had the freedom to
live anywhere, Europe’s a really great place to live from a quality of life
point of view and diversity and all of these things. So if you can build your
business in Europe, why am I going to relocate to Silicon Valley? I’d rather
do it here if I can.’
That conviction has been severely tested. Graphcore, like just about
every semiconductor manufacturer out there, has struggled to mount an
effective challenge to Nvidia. And in the company’s own assessment that
largely comes down to a lack of financial support.
In the spring of 2023, just a few months after Nigel made that case for
why the future of tech belongs to Europe, the UK government announced
the launch of Isambard AI, a billion-dollar mega project to build Britain’s
fastest supercomputer not far from Graphcore’s headquarters in Bristol. But
the project made no provisions to deploy Graphcore or any other UK-based
company’s technology in its compute infrastructure.
Nigel wrote an open letter to the prime minister which argued that unless
the UK companies were brought into the project its financial benefits would
accrue to US-based companies. ‘Too often we have seen British-made
innovation leading the world, only to be edged-out or bought-out by
overseas rivals,’ he wrote. He told the press that if the UK didn’t prioritize
its own tech companies then it risked ‘heading towards a world of tech
colonization’ by US behemoths like Nvidia, adding that this could cause the
UK to ‘lose some of our tech sovereignty’.
This was just the beginning of Graphcore’s troubles. Later that year it had
to pull out of China, a major growth market. Nvidia is prohibited from
selling its high-end chips in China, leaving the market wide open for
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Graphcore. But those export restrictions were soon levied on Graphcore as
well, depriving it of a major source of revenue. Layoffs soon followed. As
losses mounted the company filed accounts stating that it faced ‘material
uncertainty’ that it could remain a going concern. Unable to raise more
money from investors, Graphcore sold itself to Japanese giant Softbank in
the summer of 2024 for $600 million, well below its peak value of $2.8
billion, and below even the $700 million that it had raised since its
inception.
It’s not unusual for tech companies to be in the red for a long time while
they hone their technology and figure out a business model. Reddit did not
make any money in its first twenty years. US-based tech companies can
indulge in those sorts of practices because they just have a lot of money
sloshing around. European companies operate in a different environment.
The Graphcore example illustrates the Catch-22 British companies face
when it comes to raising money. In the absence of sufficient domestic
sources of risk capital they have to turn to foreign investors. If they take the
money, they sign-off their high potential trillion-dollar contenders to foreign
buyers. If they don’t take the money they might not survive. And the one
alternative to private capital, the government, is not stepping up to the
responsibility in ways that many think it should.
‘The biggest problem is: “I got cool stuff, but the government’s not
buying it,”’ says Nathan Benaich, a London-based venture capitalist who is
also an investor in Graphcore.
Semiconductors are the deep end of risky, and private investors are
usually hesitant to dive in. It can take years and tens of millions of dollars
to figure out if the technology even works. This is where governments can
make a difference. Benaich says that the US semiconductor industry took
off because the government was willing to buy their wares at a time when
the companies were too risky for private investors to invest in and their
products were too expensive for other companies to buy. That laid the
foundation for not just the US domestic chips industry but arguably all of
Silicon Valley and the subsequent two generations of US supremacy in new
technologies. But, as the example of Isambard’s procurement shows, that
practice of government acting as the first customer of unproven startups is
less prevalent in Europe.
‘The European knee jerk reaction to a market problem is to throw money
at it,’ says Benaich. ‘You’ll see this all the time, of funding gap here,
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funding gap there, then they start a fund and go invest in it. But I think the
solution to these funding gaps is more like if there’s an apparatus that would
buy products from companies, then they would show traction and then
investors would invest in them. It’s pretty basic. People buy good stuff and
the market will solve itself. So I sometimes wish instead of all these funds,
we’d have advanced procurement agencies which would just rapidly
acquire stuff.’
11
The underlying assumption to Europe’s fixation with company size is that
its tech industry needs to look more like the one in the US. But what if the
continent’s future lies not in being the same but in being different? What if
the relevant distinction here is not the one between big companies and small
companies but between good companies and bad companies?
In early 2010, Saul Klein, then a partner at Index, Europe’s best-known
venture fund, agreed to be shadowed by a journalist from the Financial
Times for a week as he shuttled between Estonia and London to tend to his
firm’s investments. The picture that emerged was of a man on a mission to
grow a Google-sized success story out of Europe. That Saul would agree to
lay his work life bare like this to an outsider struck the journalist as a
decidedly un-European act of openness and transparency, betraying habits
of mind more common to the new world than the old continent.
And that to Saul was precisely the point. If Europe was serious about
growing its own tech giants then the task at hand wasn’t just about
improving its competence in new technologies; the continent would have to
submit to an entirely new way of thinking. ‘Nobody would ask you why [in
America], they would ask you how,’ Saul noted. ‘I want to bring that
Silicon Valley mindset to Europe.’
There was a lot that qualified Index to be in the business of importing
mindsets. The firm was founded in Switzerland in 1996 at a time when
technology and Europe were still obverse concepts. In its early years when
the firm’s founder, Neil Rimer, went around raising funds from European
investors he would start his presentation with the slide ‘What is Venture
Capital?’ When he gave the same presentation to investors in the US, he
would replace it with the slide ‘What is Europe?’
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And there lay the arbitrage that became the foundation for the firm’s
early strategy. Index had two headquarters: one in San Francisco and one in
London. Saul made the pilgrimage to the Valley every quarter. Other
partners went multiple times a month. They thought of themselves as
something of a conduit for the Valley’s way of thinking in Europe, with the
balance of that liaison tilted heavily in one direction. ‘We should forget
about how to compete with the US,’ Saul had told the FT. ‘We should start
thinking about how we can learn to play well with them.’
A lot had changed for Saul in the twelve years since he spoke those
words and when I caught up with him in the winter of 2022. He had left
Index to launch his own fund, LocalGlobe, a prolific investor in European
startups. He picked up an OBE and sat on the UK Government’s Council on
Science and Technology. But the address on his business card and the titles
next to his name were minor changes compared to the near total revision in
his outlook towards the Valley’s approach to building companies.
‘For many years at Index we exported the Silicon Valley mindset and
brought it to other regions,’ he told me. ‘And you look all around the world
and that’s a pretty successful model. And I guess the thing that I started to
realize is that the Silicon Valley mindset doesn’t always end well and there
are aspects of that mindset and mentality that are actually dangerous and
don’t take people into account.’
The decade following the dot-com boom revealed the strengths of the
Valley model. But subsequent years have also laid bare the costs of that
approach. Surveillance capitalism and privacy concerns, algorithmic
amplification of political differences, monopolistic tendencies and anti-
competitive behaviour, outright fraud at companies like Theranos, toxic
culture at companies like Uber. For Saul this pattern of bad behavior
amounts to a systematic crisis of values that pervades the entire industry.
‘It’s like pick your company,’ he says.
And thus Europe’s big opportunity is not so much in replicating the
Valley model as it is in going beyond it. The global tech race is usually
framed as a two-way contest between the US and China with Europe as a
distant also-ran. But that way of looking at things neglects the role that
differentiated value systems are going to play in the next phase of
technological development.
The past quarter century was marked by unchecked growth of big tech in
the world’s two largest economies. But the zeitgeist has now turned against
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them. As public backlash pushes back on big tech in the US, and state
power takes on tech power in China, Europe can play the long game by
building a tech ecosystem that is profitable but also long-term sustainable in
that it is grounded in better value systems and more acceptable to the
communities in which it operates. In other words: pigs get fed, hogs get
slaughtered.
‘When we talk about a New Palo Alto, the new bit is that bit,’ Saul
continued. ‘The difference is this, a values-driven ecosystem. And as a
result, I think it is going to be at least as powerful in the next twenty to
thirty years as the Bay Area or Beijing and possibly more because of the
values. If you believe values are going to drive incremental value, then it is
not about blitz scaling and go big or go home, or single stakeholder
capitalism where the single stakeholder is the shareholder – the investor or
the founder in Silicon Valley – and it’s not single stakeholder capitalism in
the way that it is in China – where the stakeholder is the state.’
It’s not just the idealism of one man. I came across this sentiment often in
Europe, that the continent is animated by more humanist values and cares
more about rights, sustainability, equity and respect for privacy, and all of
that can and should reflect on how it does business, and that is what will in
the longer run set it apart from its competitors. These are not abstract
debates. They have played out in very real ways in corporate boardrooms.
12
DeepMind has spent much of the past decade second-guessing its decision
to sell itself to Google. The issue isn’t the price tag. It’s the loss of
independence. It just doesn’t trust that its powerful technology will be used
responsibly by its corporate parent. In 2017, at a retreat at the Macdonald
Aviemore Resort in Scotland, DeepMind’s leadership revealed to its staff its
plan to separate from Google. These efforts to gain more autonomy were
informally referred to as ‘Watermelon’ by the company’s employees and
then later formally renamed ‘Mario’ by its leadership. By 2019, matters had
deteriorated to an extent that DeepMind registered a new company called
DeepMind Labs Limited, as well as a new holding company, according to
filings with the UK’s Companies House.
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DeepMind has explored reorganizing itself as a ‘global interest company’
or a company limited by guarantee, a corporate structure without
shareholders that is sometimes used by nonprofits. At issue is the concern
that within the Alphabet structure its research will be used for military or
surveillance purposes. Alarm bells rang through the company when reports
emerged that Google had inked an agreement with the Pentagon, known as
Project Maven, in 2017.
These fears weighed on DeepMind as far back as 2014 when, at the time
of the acquisition, it sought an arrangement that would prevent Google from
unilaterally taking control of its technology. According to an agreement
signed between the two companies, called the Ethics and Safety Review
Agreement, DeepMind’s core AGI technology, whenever it is developed,
will be placed under the control of a governing panel known as the Ethics
Board and not directly put into the hands of Google. The company’s CEO,
Demis Hassabis, believes that AI technology should not be controlled by a
single company. Speaking at the Tortoise Responsible AI Forum he thought
out loud whether it would be better for it to be governed by a ‘world
institute’ for AI which sits under the jurisdiction of the UN. ‘It’s much
stronger if you lead by example,’ he said, ‘and I hope DeepMind can be part
of that role-modelling for the industry.’
DeepMind’s efforts to distance itself from its parent company came to
nought in 2021, but reports suggest that it is still, at best, an uncomfortable
union. In the summer of 2024, nearly 200 DeepMind employees signed a
letter criticizing its parent company’s involvement in military contracts at
home and abroad. It noted: ‘Any involvement with military and weapon
manufacturing impacts our position as leaders in ethical and responsible AI,
and goes against our mission statement and stated AI principles.’ At its core
this is a clash of cultures between an academically focused European
research lab led by people who see themselves more as scientists than
businessmen whose stated goal is to ‘pave the way for truly beneficial and
responsible AI’, and a commercially minded American corporate juggernaut
which has products to ship and shareholder value to protect.
‘If you are building a business in London or Paris or Amsterdam or
Berlin, I think you are forced to think about value systems, not just, can I
build it? Is it technically possible? Can I find assets? And then we’ll figure
the rest out afterwards – move fast and break things,’ Saul continues. And
that’s the European challenge to the orthodoxy of how business is done in
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other places. ‘I think what’s happening is that we’re breaking it down from
this being about the monasteries in Silicon Valley and in Boston and maybe
one or two other places to a reformation, a renaissance back to Europe.’
Saul’s most contrarian bet as an investor might not be that the future of
tech is in Europe or even that Europe is in fact ‘one place’, but that there
can ever be a wildly successful tech company anywhere in the world that
can achieve the improbable trifecta of being profitable, innovative and also
seen by the broader public as somehow being ‘good’. The amplitude of the
task that confronts him is denominated not in mere billions but in trillions.
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CHAPTER FOUR
Hyper Gap
‘Our mindset is we need to be so far ahead that of our competition that it’s
a matter-of-fact thing to just give up because there’s such a huge gap
between the Korean companies and others.’
1
In 2010, Bom Kim, then a 32-year-old first-year student at Harvard
Business School, reached out to Matthew Christensen, a friend who had
previously worked with him at the Boston Consulting Group to ask if he
would be willing to invest in his new startup. Christensen was less than
enthused. He had already invested in Kim’s previous venture, a magazine
for Harvard alums called 12038, named after the campus ZIP code, which
in its marketing materials betrayed more than a hint of smugness when it
declared that the periodical ‘will deliver the world to our readers from the
perspective they care about the most – their own’. Frequently referred to by
Kim as the Vanity Fair of Harvard, the publication was a thinly veiled
attempt at monetizing elite colleges’ culture of self-congratulation, running
breezy lifestyle pieces like a charmingly suggestive essay on dating titled
‘Nowhere to Go But Down’. The venture got off to a promising enough
start when it raised $4 million and was quickly bought by the publishers of
The Atlantic. But banking solely on the preening self-regard of alums
proved to be a less than sustainable business model and the magazine went
bust within two years of its launch.
Undeterred by this setback, Kim, whose only previous entrepreneurial
experience was in running college magazines, wanted in his next act to go
even bigger. He arrived at the improbable ambition of going back to South
Korea, a country he had left a quarter of a century earlier when he was only
seven years old, to start a local variant of Groupon, a social ecommerce
service that leveraged collective buying to get better deals for large groups
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of people which at the time was taking the US by storm. Christensen
initially implored his friend to focus on his studies but eventually relented
and his firm, Rose Park Advisors, which he ran with his father, the famed
HBS professor Clayton Christensen, best known as the author of
Innovator’s Dilemma, a book that influenced Steve Jobs and is now
considered a classic in management thinking, wrote a cheque for Kim’s new
company which he called Coupang, a mashup of ‘coupon’ and ‘pang’ – the
Korean sound for hitting the jackpot.
Kim had hardly picked the path that was expected of him. Born in South
Korea and raised in the US, he came of age thoroughly bathed in
Americana. At 13, he enrolled in boarding school at Deerfield Academy in
Massachusetts, where he lettered in varsity wrestling and track, then
attended Harvard as an undergraduate and was well on his way to getting a
second degree there when the lure of a rising Asia proved too strong to
resist. He dropped out of business school after only six months to move to
Seoul to work full time on his new startup, noting later that he had a ‘very
short window to really make something that had an impact’. It would prove
to be a bumpy ride. The company had to reinvent itself three times before it
hit its stride, going from being Korea’s Groupon, to its eBay, to its Amazon.
In 2012, Kim was forced to cancel the company’s IPO a week before its
listing because he realized he would have to completely revamp the
business yet again before it stood a chance of making it big on the public
markets.
What was at the time the most difficult decision Kim was confronted
with as CEO has in retrospect proved to be the best call he ever made.
When Coupang first launched it was the thirtieth odd startup to try and take
on Korea’s booming ecommerce market, the fifth largest in the world after
China, US, UK and Japan. It has since edged out all of them to become by
far the country’s largest online retailer and among the ten largest in the
world. Built in the image of Amazon – key hires are handed a copy of The
Everything Store to read – the Korean upstart eclipses its American
inspiration in important respects. Coupang runs its own logistics instead of
relying on Korea’s often rickety postal system and so can get items to
customers faster than practically any other ecommerce platform in the
world. Shoppers placing orders before midnight can expect their packages
to arrive at their doorsteps as fast as 7 a.m. the next morning before they
leave for work. Customers can return products by leaving them outside their
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door instead of having to deal with the hassle of boxes and return labels to
mail them back. These conveniences are a boon for Koreans accustomed to
working long hours in densely populated cities.
The company, which Kim has often compared to the Mongol empire, and
whose mission is to make customers wonder ‘how did I ever live without
Coupang?’, is now a ubiquitous presence in Korea and counts half of the
country’s 51-million people as its patrons with over two thirds of the entire
Korean population living within ten minutes of a Coupang logistics centre.
When it finally went public at the New York Stock Exchange on its second
attempt in 2021, it debuted at a valuation of $84 billion, making it the
biggest stock market listing in the US that year, the largest tech exit since
Uber, and the second largest foreign IPO on Wall Street ever after Alibaba’s
mammoth showing in 2014. Rose Park Advisors, the low-profile investment
firm run by the Harvard professor and his son which invested in Coupang at
its inception on little more than a song and a prayer, saw its 5 per cent stake
in the company score over $4 billion in returns. That was small change
compared to Bom Kim’s haul who saw his net worth balloon to over $10
billion, making the 42-year-old Harvard dropout and former intern of The
New Republic the youngest self-made billionaire and the third richest
person on the entire Korean peninsula.
2
The Coupang IPO was in every respect an international affair. One of Asia’s
largest companies, founded by an entrepreneur born in Seoul and raised in
New England, with offices in Taiwan, Singapore, India and China had gone
public in New York and in the process made billions for investors across
continents from BlackRock in the US to SoftBank in Japan. What seemed
natural or even inevitable in 2021 would have been unthinkable a few short
decades ago in 1978 when Bom Kim was born. Back then Korea barely had
enough dollars for itself let alone being able to make boatloads of
greenbacks for investors overseas. It was ruled by a repressive military
dictatorship which, in a bid to curb the flight of precious foreign exchange,
did not permit its citizens to even leave its own borders. International travel
was effectively prohibited and Koreans under the age of 50 were not
allowed to have passports. Tourism was seen as frivolous luxury and
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generally considered out of the question. The lucky few who were allowed
to travel did so only under special circumstances and only after submitting
to an arduous bureaucratic process which involved attending anti-
communism classes and depositing as surety a substantial sum of money in
a national bank. Families were not allowed to go abroad together and
travellers had to prove that at least some of their close relatives were
staying back home. And even after all of that, they were issued a travel
document that was typically valid for only a single use. These restrictions
were lifted as recently as 1989 after the country’s transition to democracy.
But even after that, it was not uncommon to see demonstrators picketing at
Korean airports holding placards that read ‘stop going overseas to play golf,
waste dollars, and gamble’. Gambling is seen as a particularly egregious
moral failing in Korean society and even today it is illegal for Korean
citizens to gamble; the law is applied extraterritorially, meaning Koreans
are subject to their country’s gambling laws regardless of where they are in
the world.
The 1970s were not that long ago. Microsoft and Apple had already
launched their first products. The Rolling Stones were a thing. As was
Saturday Night Live. They are all still around. And yet in this abbreviated
time frame, while most of the world has changed incrementally, South
Korea has gone through an exponential growth curve; moving swiftly from
authoritarianism to democracy, middle-income to high-income, from having
the same hermetic and ethnocentric tendencies as its neighbour to the north
to becoming one of the most globalized places on earth. It is the world’s
fifth largest exporter of goods, most of them high-end technology products,
like Samsung smartphones, Hyundai EVs and LG flatscreens and now
increasingly cultural exports like the Netflix hit Squid Games, Academy
Award Winner Parasite, K-pop, and blockbuster games like PUBG. The
place that only recently fenced its citizens in so they couldn’t leave now has
a president who takes to the pages of Foreign Affairs to sell his country as
the global pivotal state, or GPS, a self-conscious technological framing of
its role in the world which has now become an oft-repeated three-letter
shorthand meant to capture the foreign policy ambitions of a country which
no longer sees itself as a ‘shrimp among whales’ but a technologically
advanced middle power that can make its presence felt on the global stage.
And all that change has happened from birth to midlife of one Bom Kim.
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This transformation is even more striking when seen in the broader
sweep of the country’s relatively brief history. Korea emerged as a modern
nation state after the defeat of the Japanese in World War II. Prior to that,
the entire Korean peninsula spent thirty-five years under brutal Japanese
occupation which was sustained by a harrowing regime of forced labour
and systematic suppression of local culture. Koreans were prohibited from
speaking their own language and forced to adopt Japanese names. The end
of colonialism brought hardly any immediate reprieve from suffering as the
region was quickly thrust from the age of empire to the Cold War era of
great power conflict. At the end of the war, the advancing Red Army seized
the north and the US army took control of the south and the Korean
peninsula, which had been a single entity through much of its history, was
split at the 38th parallel north. The division, which was meant to be
temporary, became permanent when the two rival great powers propped up
their own governments in their respective zones: the Democratic People’s
Republic of Korea (DPRK) in the north and the Republic of Korea (RoK) in
the south. The north, which at the time was stronger and more developed of
the two, soon invaded its neighbour. The south almost totally capitulated. At
the lowest point in the conflict almost 95 per cent of its territory, including
its capital Seoul, was captured by enemy troops who forced the southern
army to retreat to a small patch of land known as the Busan perimeter in the
very southeastern corner of the country. It was only after military
intervention by the UN, with a force comprising of troops drawn from
twenty-one nations, with the US doing most of the heavy lifting, that the
DPRK army, backed by the Soviet Union and China, was pushed back
above the 38th parallel. The south, against all odds, held on to all of its
territory but that was scarce consolation in the aftermath of a three-year
armed conflict that wrought a humanitarian tragedy of catastrophic
proportions. Over a million South Koreans were killed and half of the
country’s urban infrastructure and industrial capacity were destroyed. The
Republic of Korea emerged from four decades of colonialism and war as
one of the poorest nations on earth with living standards comparable to
those in the most economically disadvantaged parts of sub-Saharan Africa
and below places like Haiti, Liberia and Yemen. The per capita income of
North Korea was three times that of the South. The country was almost
entirely dependent on foreign aid with three out of every four dollars spent
by the government coming from overseas. An average Korean made less
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than $100 a year and in the early years it was not unusual to see hunger-
stricken people scouring rocky mountains in search of edible herbs and
plants to eat.
Today, South Korea is firmly a member of the developed world with
standards of living comparable to those in Italy or Spain. Its per capita
income ranks ahead of its erstwhile colonizer Japan, and worker
productivity is three times that of China. It is one of the world’s ten largest
economies, a member of both the OECD and the G20. The country that one
lifetime ago was almost entirely dependent on overseas assistance is now
among the world’s twenty largest foreign aid donors, giving out almost $4
billion a year, and is on track to be one of the ten largest within this decade.
This remarkable transformation of this war-torn country into an economic,
technological, and now increasingly cultural powerhouse, now known as
the ‘Miracle on the Han River’, has become an oft-cited case study in
national development taught in economics courses around the world as one
of regrettably few success stories of a formerly impoverished and colonized
nation making the leap from authoritarianism to democracy and poverty to
prosperity all in the span of one generation.
3
Korea’s economic miracle is the work of sustained efforts by successive
governments. But one man casts a longer shadow than others over the
country’s post-colonial history. Park Chung-hee, a high-ranking military
official, seized power in a bloodless coup in 1961 and ruled the country
under strict authoritarian control for an unbroken stretch of eighteen years
until he was assassinated by his own intelligence chief in 1979. Park’s
rallying cry was ‘pukuk kangbyong’, or ‘rich country, strong army’, a
slogan that captured the young country’s overriding concern with staving
off the existential threat from the north which had come as close as it
possibly could to wiping it out at its very inception. Park’s military junta
went about revamping the economy through measures that would become
standard practice in the developing world: heavy state intervention aimed at
curbing imports, promoting exports and nurturing domestic industry by
shielding it from foreign competition.
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But the regime’s close relationship with the country’s private sector,
which would set Korea down the path of supercharged development for
which it is known today, got off to a rocky start. In the early years, Park
forcibly nationalized banks and rounded up all the prominent businessmen
and threw them in jail, some of whom were paraded through the streets in
dunce caps with placards that read: ‘I am a corrupt swine.’ Even Lee
Byung-chul, the founder of Samsung and the country’s richest man, was not
spared. The oligarchs managed to bargain for their release by promising to
rebuild the country in return for state support with Byung-chul famously
declaring that ‘government and industry are like husband and wife’. This
alliance spurred the growth of the chaebols, South Korea’s powerful
industrial conglomerates like Samsung, LG, Hyundai, Lotte and SK which
still loom large over its economy and are the face of corporate Korea abroad
even today.
Chaebol, which is a combination of the word chae, which means wealth
or money, and bol, which means clan or clique, so literally money-clique, is
a corporate structure unique to Korea. These sprawling family owned
businesses operate across multiple unrelated sectors – the same company
can be in banking, real estate, transport, electronics, hospitality, healthcare
and dozens of other industries – and were built with heavy government
assistance that came in the form of subsidies, loans and tax incentives.
There are more than forty conglomerates that fit this description but just a
handful wield enormous economic clout: the top ten hold over a quarter of
all business assets and the top five account for over half of the entire value
of the South Korean stock market. The family dynasties that run these
businesses are among the richest in the world and enjoy celebrity status in
Korea whose foibles are followed with as much enthusiasm as those of Elon
Musk and Kylie Jenner in the US. These families have sustained and even
extended their influence over national affairs even as the relevance of other
institutions, like the previously all-powerful military, has faded.
The chaebols have modest origins and many of them got their start
selling textiles, plywood, and even wigs. That’s no joke, South Korea has a
long history of cornering the global market for hairpieces and this obscure
industry played an outsized role in the country’s early development. In the
1960s, wigs were the country’s third largest export, earning one in every ten
dollars it received in foreign exchange, with up to a third of the wigs worn
in the US coming from this small-ish country in the Far East. Over time
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these conglomerates entered manufacturing, heavy industry, and then
eventually electronics and high-tech sectors where they now punch at the
highest level globally. Hyundai, which started as a small construction
company, is the third largest automaker in the world and recently became
the second most popular EV brand in the US after Tesla, ahead of the
nation’s oldest car companies like Ford and GM. One in every ten EVs sold
in the US is a Hyundai. SK Hynix is the world’s leading producer of high
bandwidth memory chips which are crucial components of Nvidia’s graphic
processing units, the infrastructure backbone of virtually all major AI
applications. These chaebols, which in their early incarnations operated in
sectors considered too frivolous to matter, are now among the largest
companies in the world. Thirteen of the world’s largest 500 corporations are
Korean. Some have reached a scale larger than most national economies.
The combined revenues of just the top ten chaebols, which top a trillion
dollars, are larger than the GDP of all but the twenty largest economies in
the world. It’s these family owned conglomerates that have been the
engines of Korea’s remarkable ascent, with The Atlantic noting that
‘without them, South Korea would look more like emerging Vietnam than
developed Japan, the only other Asian country to join the Organization for
Economic Cooperation and Development’s club of “developed”
economies.’
4
A handful of chaebols have grown to be among the world’s largest
companies but even among these behemoths one stands out. The Samsung
Group, whose numerous subsidiaries have a combined value of over half a
trillion dollars, is at least five times larger than SK Hynix, its second ranked
competitor. Samsung is among the world’s fifteen largest corporations and
Asia’s third largest after Aramco and TSMC. To the outside world Samsung
is known mostly for electronics and home appliances: smartphones,
televisions, washing machines and refrigerators. But in Korea the
company’s presence is much bigger, almost all-encompassing.
Samsung runs more than eighty distinct businesses, and it does
everything from building roads and ships and oil rigs to owning hospitals
and theme parks and sports teams to running entire cities. There is an old
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joke that goes that in Korea you can live an all-Samsung life from cradle to
grave: a person can be born in a Samsung-run medical centre, grow up in a
Samsung-owned apartment fitted out entirely with Samsung appliances and
built by a Samsung-owned construction firm in a city built from scratch by
Samsung, where they wear Samsung-branded clothes, study in a Samsung-
run school, and then, when they enlist in mandatory military service, find
themselves in a Samsung-made tank, then go to work in one of virtually
hundreds of Samsung-run businesses, to be admitted to which they had to of
course take the Global Samsung Aptitude Test, or GSAT, then get married
in a Samsung marriage bureau, and retire into a Samsung retirement home
and eventually end up at a Samsung-run funeral parlour, all of which brings
us that much closer to a world where it’s not entirely out of place to run an
advert during a eulogy: ‘Today we engage in celebration of the life of Aunt
Marianne, brought to you by Samsung.’
No other private company in the world plays as expansive a role in its
domestic economy as Samsung does in Korea. This one company, which
the Washington Post once called a ‘do-everything monolith’, is responsible
for a full fifth of all exports and a fifth of Korea’s entire GDP, which is
remarkable given Samsung, like other chaebols, is not a purely public
company but at its core is still a family owned conglomerate in which the
descendants of its founder, Lee Byung-chul, call the shots on virtually every
decision that matters. So pervasive is Samsung’s presence in everyday life
that some Koreans often cynically refer to their country as the ‘Republic of
Samsung’ and even a level-headed assessment of the company’s sway over
national affairs would place its influence as being second only to that of the
Korean government. The company, which has in recent years fallen foul of
public opinion, was through much of its history seen as more than just a
business and equated with the nation itself, a central plotline in Korea’s
transformation from a war-ravaged nation to the fourth largest economy in
Asia.
Even beyond Korea’s borders there’s hardly any other company that can
match the sheer breadth of Samsung’s technical prowess and the global
scale of its operations. This is the company that was a central player in the
consortia that built the world’s tallest building, the Burj Khalifa, in Dubai,
as well as the second tallest building, the Merdeka 118, in Kuala Lumpur,
and what was at the time of its launch the world’s largest container ship, the
MSC Gülsün, registered in Panama, and the Barakah nuclear power plant in
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the UAE, the first in the Arab world, which provides a quarter of the entire
country’s electricity, as well as the Prelude FLNG, a floating liquified
natural gas platform, owned by Shell and moored off the coast of Western
Australia, which is the world’s largest floating object, six times larger than
the biggest US aircraft carrier, a vessel that can hold enough fuel at a time
to heat all of London for a week and is strong enough to withstand a
category 5 cyclone.
This colossus of a company has decidedly modest origins. Samsung,
which literally translates to three stars, an early sign of the company’s
extravagant, world-conquering ambitions, was founded in 1938 when Korea
was still under Japanese colonial rule as a small trading company with only
$25 in capital which sold noodles and dried fish. After independence it
expanded into sugar, textiles, insurance and retail and it wasn’t until the
1960s that it made its first foray into electronics with the launch of a black
and white television. Its founder’s vision was to build a company in the
image of Mitsubishi and in the early years the company behaved like a
traditional Japanese zaibatsu which enforced rigid military-like discipline
and executives did as they were told without argument. And so, in its first
incarnation, which lasted over half a century, Samsung was seen as little
more than a manufacturer of cheap knockoffs of everyday consumer
electronics – microwaves, VCRs, video cameras – that had already been
introduced in Western markets, ‘Sam-suck’ being a common refrain to those
pondering taking a dip into buying its products.
It wasn’t until the 1990s after the company’s founder passed away and a
new generation took over that its reputation began to change. In 1993 the
new chairman, the founder’s third eldest son, Lee Kun-hee, took a global
tour across the sprawling empire he had inherited, ending his trip in
Frankfurt where he assembled his top lieutenants in a meeting that lasted
three days where he exhorted his management to ‘change everything but
your wife and children’. The event, which within Samsung became known
as the Frankfurt Declaration, marked the company’s pivot from a second-
tier, high-volume, low-quality manufacturer to a high-end design
powerhouse which would in short order become the biggest and most
powerful electronics company on earth.
Nowhere is Samsung’s dominance in hardware more visible than in what
is perhaps the most consequential and ubiquitous technology platform
launched in the past quarter of a century: smartphones. It is the world’s
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most popular smartphone manufacturer, ranking ahead of Apple, Xiaomi
and virtually hundreds of other cellphone makers in what is arguably the
most competitive market for any technology product globally. One in four
people who use a smartphone use a Samsung. The company’s ascendancy in
smartphones is even more striking given the fact that it was the only major
cellphone manufacturer that survived the seismic shift that occurred in the
industry with the launch of the iPhone.
Samsung has been making handhelds since the 1980s and after spending
decades in the shadows of Scandinavian and Japanese competitors was able
to claw its way to second spot behind Nokia which is where it ranked when
Steve Jobs took to the stage at Macworld in early 2007 to launch his
revolutionary device. And yet even though virtually none of the giants of
the pre-smartphone era – Nokia, Ericsson, BlackBerry, Motorola – were
able to stay relevant with the shift in technology platforms, Samsung not
only adapted, but thrived, outpacing Apple within half a decade to take the
top spot as the world’s bestselling smartphone manufacturer with the Wall
Street Journal asking ‘Has Apple Lost Its Cool to Samsung?’ as far back as
2013. In doing so, the company made itself a rare exception to the
Innovator’s Dilemma, a term coined by Clayton Christensen, the Harvard
Business School professor who was an early investor in Coupang, and
refers to what has been a consistent trend of a dominant technology pioneer
of one era completely missing the boat when confronted with the next big
wave: Kodak and digital photography, Blockbuster and video streaming,
Intel and GPUs being the most commonly cited examples. Samsung has
repeated this feat in product category after product category, from TVs to
batteries to semiconductors to memory chips.
Samsung’s presence in the smartphone business is a lot more pervasive
than its sales figures would suggest. It is also a major supplier of
components to its main competitor, Apple, with the two behemoths between
them shipping almost half of all smartphones sold globally every year. The
relationship began in 1983 when a 28-year-old Steve Jobs met Lee Byung-
chul to source memory chips for a tablet computer that he was planning – a
full twenty-seven years before the launch of the iPad. It would be the
beginning of a long and complicated relationship with the South Korean
giant providing semiconductors, memory chips and display screens for
Apple devices, landing it in the unusual and enviable position of making
money not only when it sells a smartphone or tablet itself but also when its
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main competitor sells one as well. It has been an uneasy alliance, with the
two tech giants, often described as frenemies, the most dominant players in
the long-running rivalry between iOS and Android, a headline battle in tech,
frequently suing each other for patent infringement, while also over time
deepening a relationship which has seen Samsung become Apple’s biggest
supplier and Apple in turn become Samsung’s single largest corporate
customer.
5
It used to be considered a truism that what is good for Samsung is good for
Korea, with the chaebols widely credited with being the catalyst of the
country’s economic transformation. But this consensus has in recent
decades largely broken down. The economic model that was the source of
Korea’s postwar turnaround is now facing popular backlash for
concentrating too much economic power in too few corporations, with
critics charging that the tenth largest economy in the world has effectively
become a playground for a handful of families. Two out of three Koreans
think that the chaebols need to be reformed and support for such measures
is even higher among young people with three out of every four of those in
their twenties and thirties in favour of reining in the country’s flagship
conglomerates. There is a growing consensus that if political
democratization was the last major milestone in Korean history, then
economic democratization ought to be the logical next step in the evolution
of its society.
The conglomerates don’t just play an outsized role in the economy. Their
influence also spills over into politics. This sometimes happens in very
overt and legitimate ways, like when Lee Myung-bak, a former CEO of the
engineering arm of Hyundai, was elected the country’s president in 2008.
But this cozy relationship between government and industry mostly plays
out away from the public eye in more shadowy arrangements. Until recently
it was considered quite normal for politicians to ask chaebol executives for
money in return for political favours. Korean corporate history is replete
with scandals implicating senior chaebol figures in every white-collar crime
imaginable, from tax evasion to bribery to embezzlement. Most are handed
light sentences and some let off the hook entirely. Courts have a long
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history of judicial leniency towards chaebol executives, who are often
deemed ‘too big to jail’ on account of fears that penalizing them too harshly
can have negative ‘system risk’ for the economy. A familiar pattern has
emerged in the sentencing of high-profile financial crimes in what is often
called the ‘three-five rule’ which has become the exclusive privilege of
senior chaebol figures: a guilty executive is handed a three-year prison
sentence which is suspended for five years and then eventually commuted
so they effectively serve no prison time at all.
Lee Kun-hee, former Samsung chairman and son of the conglomerate’s
founder, the man who issued the famous Frankfurt Declaration which
changed the direction of the company, was convicted twice, once for
bribery and once for tax evasion, only to be pardoned on both occasions.
One of these cases also ensnared Lee Myung-bak, the former Hyundai
executive, who was accused of taking $6 million from the Samsung
chairman in exchange for the pardon. The former president was handed a
fifteen-year prison sentence but was also eventually pardoned. This case
was seen as Exhibit A for how deeply entrenched chaebol influence is in
Korean society with the principal extending the bribe and the one collecting
it, the one offering the pardon and the one receiving it, both being boldface
names of the chaebol establishment.
Resentment at the growing influence of a handful of companies, which
had been on slow burn for decades, boiled over into a full-blown public
crisis in 2016 when Lee Myung-bak’s successor to the presidency, Park
Geun-hye, was also found to have inappropriate financial dealings with the
chaebols. The election of Park Geun-hye, the daughter of Park Chung-hee,
the military dictator who is considered the father of modern Korea, was
seen as a significant political milestone for a country which, in another
lightning fast triumph in its abbreviated history, had managed to elect a
female leader within twenty-five years of its transition to representative
government, a feat which has proven elusive for far more established
democracies. But the elation was short-lived. Park was brought down in a
bizarre Tolkienesque scandal after it was revealed that she was effectively
controlled by her spiritual advisor, Choi Soon-sil, a woman who held no
official government position but had nevertheless managed to accede some
of the powers of the presidency.
The advisor had inherited her hold over the president from her father, a
shaman who had set up a religious cult called the ‘Future Life Church’ and
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declared himself to be the ‘Future Buddha’. The US Embassy in Seoul had
once described him in a secret cable as the ‘Korean Rasputin’ who had
‘complete control over Park’s body and soul during her formative years’.
He had first made contact with the future president when she was still a
young woman, claiming he could see visions of her deceased mother, the
former first lady who was assassinated in 1974 in a misfired shot aimed at
her husband, asking him to help her child. He soon became the young
Park’s mentor and so began a decades long relationship in which the
shaman and then her daughter would deliver messages from the afterlife to
the offspring of the most consequential figure in modern Korean history
who herself would go on to become the first female to hold the country’s
highest political office.
Unsurprisingly, there was a lot of money involved. The advisor, Choi
Soon-sil, was found to have been running a racket and had extorted over
$60 million from the chaebols, funnelling these funds into her foundations.
Here too Samsung was implicated. The conglomerate had given over $35
million to Choi’s non-profits and other donations which included a million-
dollar horse, named Vitana V, gifted to her equestrian daughter who lived in
Europe, with prosecutors alleging that the donations were made to clear
regulatory hurdles for a proposed merger of two Samsung business units, a
characterization the company disputes, presenting itself instead as a victim
of Choi Soon-sil’s shakedown. The revelations sparked mass
demonstrations that brought 16 million people, nearly a third of the
country’s entire population, into the streets over twenty consecutive
Saturday nights to demand the resignation of the president. The protests, the
largest in Korean history, came to be known as the Candlelight Revolution
and eventually forced Park Geun-hye from office, who was then impeached
and sentenced to twenty-four years in prison. Lee Jae-yong, the de facto
head of Samsung, was also sentenced to five years in prison. Both were
pardoned before serving out their full sentences.
Critics charge that the culture of impunity for the powerful has
effectively created a two-tiered society in which one set of rules apply to
the chaebols and their associates and another to everyone else. Reminders
of this stratification don’t always come in the form of outright criminality
but often as scandals involving senior business figures behaving badly,
which happens so frequently that there’s even a term for it, gabjil, which
roughly translates to ‘high handedness’. The most infamous incident
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occurred in 2014 when Heather Cho, 40-year-old heiress of the Hanjin
Group, a major chaebol, was seated in first class on a flight from New York
to Seoul on Korean Air, which her family owns, when a flight attendant
served her macadamia nuts in a bag instead of on a plate as was her
preference. Enraged by the insolence she, according to eyewitnesses,
‘snarled like a wild beast’, and made the attendant get on his knees and ask
for forgiveness, while repeatedly striking his knuckles with her tablet. She
then proceeded to order the pilot to return the plane, which was already
making its way to the runway, back to the gate so that the offending crew
member could be ejected from the aircraft. The episode, now immortalized
as the ‘nut rage’ incident, caused a national furore resulting in a criminal
conviction for Heather Cho who was given a one-year prison sentence. She
was released in five months. Other high-profile incidents of gabjil have
included a chaebol owner assaulting a security guard because he tried to
close the restaurant before he finished dining and another who kidnapped
youths who had got into a fight with his son at a bar.
Koreans might have been more willing to overlook these foibles if they
thought that the chaebols were delivering on their original promise of strong
business performance and wealth creation, which in turn served as a solid
economic foundation for shared prosperity. But that narrative too is falling
apart. The economic contribution of these conglomerates, which was
indisputable in the first half century after independence, is now seen by
many as a net liability. The watershed moment for this came during the
1997 Asian Financial Crisis, the most traumatic experience the country
went through since the Korean War, during which its currency lost over 75
per cent of its value against the dollar. The government had to go hat in
hand to the International Monetary Fund – a humiliating experience for a
country which had in the years in the run up to the crisis been feted globally
as a resounding economic success and begun to see itself as firmly a
member of the rich world – and was offered a bailout package of $58
billion, the largest ever in history. The loan saved the country from
immediate economic catastrophe but not without inflicting deep
psychological scars. To raise funds to pay the debt, the government
appealed to regular Koreans to voluntarily hand over their savings and they
responded with a level of patriotism rarely seen anywhere in the world
outside of a war. Nearly 3.5 million people, or a quarter of the country’s
population, queued up outside donation points to hand over household gold:
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rings, necklaces and all manner of trinkets. Lee Jong-beom, a baseball star,
handed over all the trophies and medals he had won in his career. In two
months, 226 tons of gold, worth over $2.2 billion, were collected, all of
which was melted and sent to the IMF.
The causes of the crisis were complex but there is consensus that it was
in part precipitated by the declining competitiveness of Korean industry,
which for decades had expanded on a steady supply of cheap credit assured
by its close ties to the government, which privileged cozy connections over
hard-headed credit analyses and risk assessments. The chaebols, thinking
they were too big to fail and would always be bailed out by the state, took
on dangerous levels of debt, much of which was denominated in dollars and
issued by foreign creditors. When the value of the currency collapsed, many
of these debt-fuelled businesses could no longer fulfil their financial
obligations and went bankrupt. These included Daewoo, the country’s
second largest chaebol, which, when it imploded with a $50 billion hole in
its accounts, became the world’s largest bankruptcy in history until Enron
went under in 2001. Korea eventually paid back its international lenders in
full, three years ahead of schedule, and resumed its breakneck ascent. But it
took a lot of pain and shared sacrifice to get there. It emerged out of the
crises having learned some hard lessons, none bigger than the need to
recalibrate its relationship with the chaebols: the business groups that were
hitherto seen as the economy’s indisputable champions would from now on
be increasingly cast as its principal villains.
6
The charge against the chaebols wasn’t just that they were complicit in the
Asian Financial Crisis but that these monopolies were preventing a newer
generation of companies that could put the economy on a more diversified
and stable footing from coming to the fore. ‘In the old economy you had to
be a supplier to Samsung or you work for Samsung, that was a major, major
thing,’ Jimmy Kim, the co-founder of SparkLabs, a startup incubator in
Seoul, told me. ‘You’re the first vendor, second vendor, third vendor, you’re
in that ecosystem, that’s how you survive.’ The AFC prompted a major
rethink on how the economy ought to be organized and had a cascading
effect on the country’s longstanding political order. The national election on
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the heels of the crisis in 1997 marked the first time in Korea’s post-
independence history that an opposition candidate won the presidency with
a peaceful transition of power from the ruling party to the opposition. In his
inaugural address, the new president, Kim Dae-jung, directly called out the
power of the conglomerates by noting that the crisis ‘would not have taken
place if the political, economic and financial leaders of this country were
not tainted by a collusive link between politics and business’. His answer to
the crisis was specific and progressive for that time: state backing for a new
generation of venture companies. ‘Venture backed companies are the flower
of the new century,’ he noted in his inaugural address, adding that ‘we will
resolutely push a policy to make our nation strong in leading-edge
technologies’.
The timing of this shift in economic priorities was fortuitous in that it
coincided with the rise of the internet and the large-platform companies that
came with it. The government saw an opening to build a new digital
economy away from chaebol control. It made funding available for new
companies and within three years up to a third of the venture funding came
directly from government sources. It also offered loans to new startups at
lower than market rates and eased the requirements for listing on the
Kosdaq, the Korean Nasdaq, which made it easier for new companies to
raise money from public markets. It simultaneously imposed restrictions on
chaebols from getting too deeply involved in the new sectors – they could
invest in new ventures but not own more than 30 per cent of the business
and that too if they were not the largest shareholder.
The growth of new companies after the AFC was also helped by talent
leaving the older conglomerates at unprecedented rates. Prior to the crisis
there was an unwritten social contract between the chaebols and their
employees that they would have a job for life. But with these conglomerates
under financial pressure like never before, this contract fell apart and in an
unprecedented move thousands of employees were let go and many left
voluntarily. This recycling of talent would prove to be beneficial to the
Korean economy as some would go off and seed the next generation of
Korean enterprise. Kim Beom-su and Lee Hae-jin, who first became friends
while working at Samsung, would both leave to work on their own internet
businesses, which they eventually merged to form Korea’s largest internet
portal, but their relationship turned competitive and the two went their
separate ways and became rivals. Lee Hae-jin would lead Naver, a search
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engine, like Korea’s Google, and Kim Beom-su would lead Kakao, which
first came up as a messaging service, like Korea’s WhatsApp, and later
became an app for everything. Both businesses would grow to the scale of
tens of billions of dollars and by 2021 had broken into the ranks of the top
five highest valued companies on the stock market, turning their respective
founders into self-made billionaires, until then a rare feat in chaebol-
dominated Korea.
At first Kakao and Naver were seen as heralding a new era for Korean
business. Government policy had been successful: the winners of the new
digital economy were not the same as the winners of the old industrial
economy and it seemed like the stranglehold of the chaebols over industry
had finally been broken. The story of Kakao and its founder Kim Beom-su
resonated particularly strongly with the public coming as he did from a
background that seemed to be at odds with the mainstream of the old
business establishment. Kim was born into a family of modest means: his
father worked in a pen factory and his mother was a maid in a hotel. He
grew up in one of the most disadvantaged neighbourhoods of Seoul where
he shared a one-bedroom apartment with eight other family members. He
was the first in his family to make it to college when he was admitted to
Seoul National University, Korea’s equivalent of Harvard, where he paid
his way by tutoring on the side. After graduating with a degree in
engineering, he landed a job with Samsung, the most eminently respectable
thing a college graduate could do in Korea at the time. He would eventually
become an entrepreneur and move to the US where in 2007 he came across
the first iPhone and instantly saw its commercial potential. He would soon
return to Korea and in 2010 launch KakaoTalk, inspired by WhatsApp,
which would quickly become the most popular messaging service in the
country.
The company’s influence on the digital economy spilled over into the rest
of Asia. Kim has longstanding partnerships with Tencent and Naver and
both relationships would eventually turn competitive. Tencent adopted
some of the features of KakaoTalk into its own superapp, WeChat, while
Naver would launch a similar service in Japan, called Line, and both of
these rival services would become the biggest messaging services in their
respective countries, much larger by comparison, leaving Kim with the
consolation prize of the much smaller Korean market and depriving him of
the opportunity of building a truly international brand. It’s hard to feel too
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bad for him though. Kakao would go on to become one of the three most
valuable listed companies in Korea, and when the online economy took off
during the pandemic Kim Beom-su pulled ahead of Jay Y. Lee, an heir to
the Samsung dynasty and the chairman of the country’s biggest company, to
become the richest person in Korea. This was seen as a watershed moment
in Korean industry, a symbolic passing of the baton from the previous
generation of family owned businesses run by heirs of inherited fortunes to
the newer generation of public companies built by self-made tech
billionaires. Kim Beom-su consolidated his place as the face of responsible
capitalism in Korea when he joined the likes of Bill Gates and Warren
Buffett to sign the Giving Pledge, a commitment to donate a majority of his
fortune to society, only the second Korean ever to make that pledge.
Life is messy, things rarely work out as expected, and this is where this
Cinderella story takes a hard right turn into despair. Korea’s infatuation
with the winners of its platform economy would be short-lived. It didn’t
take long for the newer platform companies to start engaging in patterns of
behaviour starkly reminiscent of the old chaebols: privileging family ties
over professional management, creating sprawling empires that spanned
vastly distant industries, and engaging in anti-competitive behaviour. The
distinction between ownership and management, which is the hallmark of
public companies in more mature economies, became with these platforms
progressively blurrier. At one point Kim had hired his wife, brother and two
children as company executives. If the charge against the chaebols was that
they crowded out newer companies by becoming do-everything monoliths
that used their market power to create walled gardens around their
customers so they could only use their services to the exclusion of everyone
else, then the newer platform companies too were becoming all-
encompassing digital ecosystems. By 2023, Kakao had spawned 175
subsidiaries, more than any other company apart from the SK Group, a
chaebol. It has a presence in everything from messaging to gaming,
banking, payments, ride-sharing, digital publishing and search, to name just
a few. The Washington Post would describe Kakao as ‘Facebook
messenger, WhatsApp, Uber, Google Maps and Venmo wrapped into one’.
Within a decade of its founding this one company had become so central to
mediating the everyday lives of Koreans that when one of its data centres
caught fire in December 2022 the disruptions were felt across the nation,
with everything from small shops to online businesses to taxi drivers being
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unable to process payments. Even the country’s president had to weigh-in
on the disaster with an acknowledgement that he considered Kakao’s
services to be a part of the ‘basic infrastructure’ of the country, a
characterization that was often used in the past for the too big to fail
chaebols. ‘Kakao has turned from a symbol of growth and innovation into a
symbol of old greed,’ Song Young-gil, a representative of the ruling party,
told the National Assembly in 2021. ‘We will find a way to stop its rapid
expansion.’
Kakao now finds itself tangled in regulatory issues that have long been
part of the cost of doing business for just about every chaebol. In 2023,
Korean prosecutors brought charges against its founder and senior
executives for engaging in anti-competitive behaviour. The case centred on
the alleged manipulation of the stock price of SM Entertainment, a K-pop
firm it wanted to acquire in a hotly contested battle with HYBE, the firm
that manages the boyband BTS. Prosecutors accused Kim of artificially
inflating SM Entertainment’s share price in a bid to block its takeover by
HYBE. In the summer of 2024, Kim was arrested in connection with this
case, which brought things full circle, with the man who was once thought
to be the challenger to the chaebol-dominated order now meeting the same
fate as that of the old corporate bosses. It also signalled a reversion to mean.
Kakao and Kim’s fortune plummeted and the country’s rich list was once
again populated by boldface names of the chaebol establishment. The
episode throws open fundamental questions about whether the original
prognosis of Korea’s economic woes that emerged in the aftermath of the
Asian Financial Crisis was the correct one. The government had succeeded
in its policy to shift the economic centre of gravity away from the
conglomerates. And yet simply changing the form of business organization
did not address the fundamental tendency toward economic concentration in
the country’s corporate ecosystem. Perhaps the problem lies not in the
chaebol structure itself but in deeper institutional and cultural factors that
continue to enable market dominance by a few powerful entities. And if so,
then how tractable is that problem really to government policy?
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7
The story of Korean tech is usually told in three acts. First came the big
chaebols like Samsung and Hyundai. These were large industrial firms that
initially made cheap knockoffs and then eventually got into more high-end
manufacturing. Then came the big internet platform companies like Naver
and Kakao. These were very similar to companies that already existed
elsewhere – Google, WhatsApp – but modified their products for a captive
domestic market and that’s how they got to scale. The first generation of
companies was global, they are still the face of Korean business in the
world. The second generation of companies would not be that familiar to
people outside of Korea. But far from being a sign of the waning
competitiveness of Korean business, it’s an indication of the opposite: the
growing strength of the Korean economy. The first generation of Korean
businesses had to focus on exports because the country just didn’t have
enough wealth going around for it to be an attractive market. They had to
earn foreign exchange abroad. But with the rising tide of the Korean
economy, its companies can now serve their own people and still grow to
the size of the largest businesses in the world. That’s the story of Coupang,
one of the biggest stock market debuts in the US, which got there even
though its customer base is entirely Korean.
By most accounts Korea is now in the third generation of tech
companies. These would be names like Krafton, the maker of the
blockbuster PUBG, which would be well known to gamers everywhere, and
then other startups like Sendbird, TwelveLabs, Moloco, GeneEdit and Lunit
which are worth billions of dollars but are still not all that visible abroad. In
their case it’s because they make software for other businesses rather than
selling products and services to regular people, so by the very nature of
their business they are inherently low profile. I spoke to their founders to
find out what the newer generation tech businesses are all about and how
they see what’s happening in tech in Korea. Two things immediately stood
out. The first was that even if all these companies are founded by Korean
entrepreneurs they are best understood as hybrid companies since their
presence spans both the US and Korea. My impression was that having a
dual presence of one foot in the US and one in Korea was considered
aspirational by the new generation of Korean entrepreneurs. The second
was that their businesses were not about copying what was already
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available elsewhere, the model of the first generation of Korean companies,
or relying solely on monetizing a captive domestic market, the model of the
second generation, but on real technological advantage over their
competitors. They are at or ahead of the curve in frontier disciplines like
using artificial intelligence for cancer detection and developing novel gene-
based therapies, often at the forefront of the state of the art in the world.
Jae Lee grew up in the US and was among the first Koreans to attend
Exeter, a well-known boarding school in New Hampshire. After graduating
from Berkeley with a degree in computer science in 2017, he went back to
Korea to enrol in mandatory military service where instead of being handed
a rifle he was sent to Korean Cyber Command. His job was to work on
indexing the dark web to make it searchable specifically for undesirable
video content. It was here that he met the co-founders for his future startup.
They eventually left to launch TwelveLabs, which uses artificial
intelligence for video search. Search is obviously big business, it has
spawned the biggest companies of the digital era, but its capabilities have so
far been limited to text and photos. Video search is notoriously hard to
crack and TwelveLabs is betting that they can solve this problem. Some of
the uses of video search are obvious: going through large video libraries to
find the right frame or skipping ahead on a movie or a YouTube video to
just the information you need. Other uses are less obvious but no less
lucrative, like contextual advertising, which can change the trillion-dollar
global advertising industry. The current state of the art in advertising is to
present targeted ads that are tailormade to the audience profile and viewing
habits. With contextual advertising the algorithms will be able to detect
what you are watching then present an ad that is directly related to the
content of your video: like say you’re watching a movie that has a scene
from Venice, TwelveLabs’ algorithms can detect that and present you with
an ad for travel tours to Italy. Jae, who splits his time between San
Francisco and Seoul, tells me that much of what he is working on is in the
spirit of the hyper-gap, a government sponsored drive to elevate Korean
business to a different plane from its competitors. ‘Our mindset is we need
to be so far ahead of our competitors that it’s a matter-of-fact thing to just
give up because there’s such a huge gap between Korean companies and
others,’ he says.
Among the more well-known of the new generation of Korean
entrepreneurs is John Kim, who was the number one ranked Unreal
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Tournament gamer in Korea before he turned his energies to building
companies. He says that the same methodical approach that helped him
climb the ranks of the gaming world has also held him in good stead as an
entrepreneur: ‘I created routines as a system to improve myself in a very
deliberate way. How do I get better at shooting rail guns? How do I get
better at shooting at rocket launchers? And how do I improve my accuracy
versus speed? It’s kind of a divide and conquer engineering mindset.’ Kim’s
company Sendbird, now worth over a billion dollars, helps companies
develop communication features in their web and mobile applications. The
chat features in apps like Reddit and Hinge are the work of Sendbird. Kim,
who is a Y Combinator alum, says that while Korea has made substantial
progress in developing its entrepreneurial culture in the past decade, other
challenges have emerged, like the country’s rapidly collapsing population.
Korea has the world’s lowest birth rate, which dropped to 0.72 in 2023, far
below the replacement level of 2.1 needed to maintain a stable population.
‘No company can beat demographics when it comes to market size,’ he
says.
Entrepreneurs running this newer generation of hybrid companies benefit
from the strong relationship that Korea has enjoyed with the US since its
founding, steeped as it was in the politics of the Cold War. These ties have
only grown since. Korea sends the third largest cohort of international
students to the US, behind only India and China, which is impressive given
that they have over a billion people each. Relative to its population Korea
sends the greatest number of international students to the US of any country
in the world. The country also benefits from the large Korean diaspora in
the US, some of whom, like Bom Kim of Coupang, are reconnecting with
the motherland given its recent turn in fortunes.
Han Kim was born in Korea but moved with his family to the US when
he was only ten years old. He attended West Point and then served as a
lieutenant in the US Army, a role that took him back to Korea where he
commanded Korean troops which rekindled his relationship with the
country. A child of the Cold War, he looked for new meaning in life after
the fall of the Berlin Wall which took him to business school at Stanford.
After his MBA he launched Altos, a venture capital fund based out of
Silicon Valley which came up in 1996. In its initial years, the firm struggled
to break into an industry dominated by older firms with well-established
local networks, and after a long dark period survived by diversifying out of
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the Valley to other cities in the US overlooked by the mainstream VC
industry, and then eventually also expanding into South Korea. Altos would
go on to become one of the few firms to do well on both sides of the
Pacific. It made an early bet on Roblox, a gaming company, which, when it
made its stock market debut in 2021 at a valuation of $41 billion, netted
Altos, its largest shareholder, over $8 billion in returns. It also had a
winning streak in Korea with early investments in the biggest names of the
new wave of Korea tech: Coupang, Woowa Brothers and Krafton,
establishing itself as a top-tier VC fund in the country. ‘I do think the
Korean startup community has benefited from Korean-Americans that came
into Korea,’ Han tells me. ‘The ones that meshed well with the Korean
Koreans I think have succeeded. The ones that sort of had the attitude that I
know better, they all did not do well.’
Another Korean-American tech executive, who followed the well-worn
path of an Ivy League education followed by a career on Wall Street only to
go back to Seoul, told me that a rising Korea presented him with an
opportunity set that was a lot more compelling to what lay ahead of him in
the US. ‘As a 20-year-old coming onto Wall Street back in 2009 there really
weren’t as many role models that you could look up to that were Korean
who had sort of broken through the glass ceiling,’ he told me. ‘I realized
that if I stayed in investment banking I would still sort of be a cog in a
wheel at 45, I’ll be a managing director, if I play my cards right, play a lot
of office politics, but I’ll be a managing director covering a sector or
covering a country like Korea, which is a relatively small country from a
global investment allocation perspective, and then you have a decent family
of two kids and live in Westchester. It’s just boring really.’ He added: ‘I just
think there’s a lot more interesting opportunities when you come back to a
relatively small country, you can do a lot more earlier in your life.’
Even the entrepreneurs who make the trade the other way around,
moving from Korea to the US, have found it beneficial to maintain a
relationship with the tech community back home. Kunwoo Lee got his
undergraduate degree at the Korean Advanced Institute for Science and
Technology (KAIST) before moving to the US to do his PhD in biomedical
engineering at UC Berkeley where he worked closely with Jennifer
Doudna, the Nobel Prize-winning pioneer of CRISPR technology. CRISPR
(Clustered Regularly Interspaced Short Palindromic Repeats) is a gene
editing tool which works like molecular scissors that can precisely cut DNA
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at specific locations, allowing scientists to modify, delete, or insert genes
with precision. This opens the door to a whole new era of medicine. Even
though CRISPR can edit genes precisely, it still needs to reach the target
cells in the body to work, and that is where Kunwoo’s company comes in.
GenEdit develops delivery systems that can take CRISPR components
where they are needed. Although the company has a strong US-centric
identity, it also maintains a presence in Korea. ‘Building a lab and
manufacturing costs are nine times lower in Korea,’ Kunwoo tells me. ‘We
decided that there is no reason not to leverage that and we opened an
additional site in Korea.’
Much of this manufacturing capacity in Korea is the work of Samsung,
which in 2011 launched a biotech division, called Samsung Biologics,
which quickly became a world leader in biopharmaceutical manufacturing.
Which brings us full circle to the enduring role of the chaebols in the
Korean economy. Unlike other countries where the older generation of tech
companies have been completely replaced by what came after – think IBM,
Nortel, Nokia – in Korea these older companies sit alongside the later
generations and are still aggressively entering new sectors in which they
often punch at the highest level globally. The newer firms are promising but
their value still lies mostly in the future. When it comes to the demonstrable
might of Korean industry on the international stage, it is still the chaebols
who lead the way, with an expansive presence in everything from
semiconductors to memory chips to batteries. Ikkjin Ahn, the founder of
Moloco, another billion-dollar plus tech company that spans the US and
Korea, shared with me a contrarian view on the chaebols. For all their faults
it’s these companies that showed Koreans how to compete with the outside
world, and there’s still a lot the newer generation can learn from what came
before. ‘When you are growing up as a kid, you idolize your father,’ Ikkjin
told me. ‘He’s the most powerful man. He can do everything. He’s a big
superman. Then you become a teenager and enter your early twenties, you
hate your father. He did this wrong, he did that wrong, he could have done
that better. Why is he not helping me? And then when you enter middle age
and when you have your own children, you finally understand that they
have strengths and they have limitations, but it’s not their fault. And finally
you understand that you can learn from what they did well, you can begin to
value that and realize it’s your role to make the better version.’
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CHAPTER FIVE
Smart Nation
‘If I’m asking myself as someone who’s good with computers, what is the
most effective pathway for me to make the world better, it would be to try
and make governments better and provide technology tools for them to
perform better.’
1
In 2005, when Steve Jobs gave his famous commencement speech at
Stanford, Xiaodong Li, a twenty-something business student from Tianjin,
listened intently from the audience. Li was one of only four students from
China admitted to his MBA class at the Graduate School of Business where
his peers had found his name so unpronounceable that he had taken to
calling himself Forrest, inspired by Tom Hanks’s character in Forrest
Gump, noting later that he identified with him because he was ‘not always
the smartest person, or the strongest one physically among his peers, but he
has a very good heart’. That sunny Sunday morning in Palo Alto, as Jobs
told the graduates to stay hungry, stay foolish, Forrest nodded along. As the
ceremony came to a close and the crowd dispersed the young international
student couldn’t shake the feeling that something had shifted inside him. He
would rewatch the speech over and over again multiple times a day for
months. One phrase echoed in his mind: ‘You can’t connect the dots
looking forward, you can only connect them looking backwards, so you
have to trust that the dots will somehow connect in the future.’
After graduating, Li followed his girlfriend, now wife, who had also
studied management at Stanford, to Singapore where she had found a job in
finance. Before his MBA, Li had worked as a recruiter for Western
companies in Shanghai where he found the conventional career paths taken
by most of the candidates whose résumés he was reviewing so boring that
he was driven to distraction and turned to gaming in internet cafés late into
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the night. And so, for his second act, he thought better of the corporate
ladder and branched out on his own to launch GG, a gaming company. It
bombed spectacularly. The venture had focused on making single-player
games just when the industry was moving in the opposite direction, towards
more collaborative multi-player formats. The financial crisis in 2008 took
out whatever wind was left in the young company’s sails and the startup
soon went under. Li’s first attempt at playing entrepreneur didn’t work out,
but he left such a strong impression on his investors, who included Toivo
Annus, a co-founder at Skype, that they gave him another million dollars
for a do over. And so, in 2009, Li, along with two of his friends, also
immigrants from China, launched another company, which they called
Garena, a mashup of global and arena.
Garena swiftly went through three incarnations. It first came up as an
online gaming platform with a chat feature, sort of like a social network for
gamers, where players could play and talk smack at each other, and quickly
grew to over a million users within its first year. The platform’s popularity
drew the attention of major game publishers like Riot Games in the US,
which partnered with it to distribute its smash hit League of Legends
franchise in Southeast Asia. Tencent, the world’s largest gaming company,
soon followed and bought a 40 per cent stake in Li’s company giving the
fledgling startup financial rocket fuel and instant credibility in the gaming
business. And so began the company’s second iteration: a distributor of
blockbuster games sourced from the rest of the world into Southeast Asia.
Garena would go from a gaming platform to game distributor to, in its third
incarnation, a bona fide game developer when, in 2017, it launched Free
Fire. Forrest Li would with his debut title catch lightning in a bottle,
producing a global sensation that changed the fortunes of his obscure
startup situated at the periphery of not just the gaming world but the
periphery of the actual world and eventually go on to alter the landscape of
the entire internet economy in Southeast Asia.
Within two years of its launch, Free Fire would become the most
downloaded mobile game in the world, installed over a billion times, and
eventually top the charts of the highest grossing mobile games in the US. At
its peak it was played by 150 million people, or roughly 2 per cent of all of
humanity, equivalent to the entire population of Russia, every single day.
This one game has made more than $4 billion in revenue, almost twice as
much as the highest-grossing movie of all time. It did so even though it was
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a late entrant in the wildly competitive genre of battle royale, the most
popular gaming format of the past decade, in which hundreds of players
assume the role of fighting characters – assassins, soldiers, hunters, snipers,
zombies, all manners of killers – who converge on a map to duke it out in a
Hunger Games-style contest for survival. Free Fire took almost no time to
take its place among the top three games in this format, alongside
blockbuster hits like PUBG and Fortnite, much more established titles
which between them have made more than $50 billion in revenue – two
games that have made more money than the entire GDP of Jordan and
Bahrain – and boast more than a billion registered users. Free Fire was able
to break their dominance by creating a lightweight alternative that deployed
similar gameplay mechanics but was optimized for low-end mobile phones
which made it a more practical choice for gamers in emerging markets. And
so while PUBG and Fortnite still reign supreme in places like North
America and Europe where mobile and internet infrastructure can easily
handle the demands of games at the higher end of the performance
spectrum, Free Fire has cornered the market for battle royale in up-and-
coming places like Latin America, the Middle East, Southeast Asia and
India.
The torrent of cash released by Free Fire bankrolled Forrest Li’s
ambitions to take on the wider internet economy in his region. In 2015, he
branched out into ecommerce with the launch of Shopee, an online
everything store that is a crossover of Amazon and eBay in Southeast Asia,
a marketplace where people can buy products from each other, like eBay,
and from other businesses, like Amazon. Here too the company entered a
crowded market late and then quickly established itself as the top player.
Shopee is the number one online store in a group of countries popularly
known as the ASEAN-6 – Indonesia, Malaysia, Thailand, Vietnam,
Philippines and Singapore – and is easily the biggest online marketplace in
Southeast Asia, with almost half of all online commerce in the region taking
place on its platform. Getting there was no small feat. The ecommerce
market in Southeast Asia is the fastest growing in the world with fierce
competition among local players having a go at each other, often with the
help of overseas backers, in a contest that permits little in the way of rules
and scruples, to claim for themselves the spoils of one of the top five
ecommerce markets in the world. The Southeast Asian ecommerce wars are
sometimes seen as the domestic battle between Chinese tech firms spilling
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out into the wider region, with Tencent-backed Shopee pitted against
Alibaba-backed Lazada and ByteDance-backed TikTok Shop – the same
TikTok that took social media by storm has now set its algorithms loose on
selling products online. After conquering gaming and ecommerce, Forrest
Li, without missing a step, proceeded to waltz into fintech with a third
company, SeaMoney, which is a lot like the PayPal of Southeast Asia, the
payments backbone for ecommerce in the region.
In 2017, Li brought all three companies – Garena, Shopee and SeaMoney
– under one corporate umbrella, Sea, short for Southeast Asia, a reflection
of the company’s sprawling presence far beyond the tiny island of
Singapore where it first arose. The same year, Sea made its debut on the
New York Stock Exchange, where it made history as the first Southeast
Asian tech company to be listed on the Big Board and the first billion-dollar
tech company from Singapore to go public in the US. The IPO would be
only the beginning of Sea’s ascent and when the global pandemic hit its
fortunes took off. With people staying indoors, all three segments in which
it operates – gaming, online shopping and digital payments – saw record
growth. Investor confidence knew no bounds and by 2021 Sea was the
fastest growing company in the world, at one point worth over $200 billion,
breaking into the ranks of the 100 most valuable companies in the world. In
Singapore it was in a category of one, the most valuable company this tiny
island nation had ever produced, worth more than the next three companies
listed on the stock market, all of them banks in a country known for its
financial sector, combined. Forrest Li went from being a struggling
immigrant entrepreneur to the richest person in Singapore, besting a
formidable collection of moguls which include Eduardo Saverin, the co-
founder of Facebook, who has for long taken up residence on the island,
and is in his second act a major investor in Southeast Asia’s booming tech
scene with his venture fund B Capital. Sea’s rising tide also lifted the
fortunes of Li’s co-founders, both of whom joined the ranks of billionaires,
the newest entrants in the club of Crazy Rich Asians.
Back in 2017, on the day that Sea went public at the NYSE, Forrest Li
took to the podium to ring the opening bell to mark the company’s
milestone achievement. Flanked by his senior leadership and cheered on by
the crowd that had assembled on the trading floor below, he rang the bell
and pumped his fist in the air. Just over his shoulder, projected on the giant
LCD screen behind him, was his newly listed company’s circular logo with
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the words ‘connecting the dots’ emblazoned underneath: three words that
make up the firm’s official slogan which appear dutifully wherever its
corporate emblem is to be found, an echo of that commencement speech at
Stanford all those years ago with which Steve Jobs first inspired Xiaodong
Li, now Forrest, by way of Forrest Gump, to trust that the dots will
somehow connect in his future and to always stay hungry, stay foolish.
2
Sea has hit choppy waters since its early tearaway success. As the pandemic
ebbed so did the investor optimism that the region was on a path to
supercharged digital transformation with Sea leading that charge. The
company over-extended itself by entering distant markets and after an
expensive but ultimately futile foray into Europe had to withdraw back into
familiar territory. It also got caught in geopolitical tensions between India
and China and its main money maker, Free Fire, was banned in the world’s
most populous country, its biggest market, as the company was seen as an
extension of Tencent and China in the South Asian nation. The company’s
stock price tumbled, at one point losing over 90 per cent of its value. Sea,
after a few calamitous years, has in recent times been on rebound, clawing
its way back to being worth over $60 billion and is still by some margin the
largest internet company in Southeast Asia. In any other country this
company, even in its diminished form, would be seen as a wild success, the
sort of opportunity investors dream of coming across even once in a
lifetime, but in Singapore it’s often still portrayed as a collapsed empire that
wanted too much too fast and couldn’t keep the train tethered firmly to the
tracks. But more than size, it’s the speed with which it has gone through the
various stages of its abbreviated life that shows the sheer pace of change
that has become the norm in parts of Asia. Forrest Li went from failed
entrepreneur to launching a gaming platform, which morphed into a game
distributor, which then became a game developer, and then an ecommerce
giant, and then a payments company, and then a globe-spanning corporate
empire and a cultural force which was the main sponsor for the Brazilian
national football team and the creator of virtual worlds in which artists like
Justin Bieber released their new songs, to almost going bust, and then rise
to relevance again, all in the span of fifteen years. It shows how quickly the
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digital landscape is shifting in Southeast Asia and the outsized role that the
tiny island nation of Singapore is playing in effecting that change.
As with any entrepreneurial success story there are two ways of looking
at Sea. One is to see it as the story of gritty individuals battling the odds to
make big things happen. The other is to see it as a downstream consequence
of macro policy choices made by governments. It is possible to draw a
direct line between specific measures taken by the Singaporean
government, which since the 1980s has been trying to put in place the
foundations for a high-tech economy, and this home-grown, globe-spanning
tale of operatic proportions that even much larger nations by comparison
have struggled to produce. Singapore’s decades-long effort to promote high-
skilled immigration has been a central element in this strategy. Since the
country’s founding it has relied on immigrants to augment its domestic
talent pool and it’s not unusual for even senior civil servants and
government ministers to have been born outside the country. Lee Kuan Yew,
the country’s founder, has written that seven out of nine members of his
first cabinet, formed in 1959, were born abroad. In the early years, there
were so many foreigners working for the government that one cabinet
member told Lee, half in jest, that he was only made prime minister as a
concession to the local population, a token hire meant to appease the
natives. ‘The Singapore pool of talent is finite and limited,’ Lee wrote in
1982. ‘Singapore has been like the American space shuttle. It has two
rockets to boost it into space. We have a powerful Singapore-made rocket.
For that extra zip, we had a second rocket, assembled in Singapore, but with
imported components. We must try hard to continue to have that second
rocket.’
All key players in Sea were foreign talent nurtured by the Singaporean
government and owe their presence in the country to this longstanding
talent strategy which has spilled over from staffing government roles to
building out the private sector. After business school, Forrest Li moved to
Singapore, and not China, which would have been a more logical choice for
game development, given that three of the top five highest-grossing games
ever came from studios owned by Chinese companies, because his wife
went to Stanford on a scholarship extended by Temasek Holdings, the
Singapore sovereign wealth fund, which in return obligated her to serve a
six-year bond with the state-owned company. Li, who was initially hesitant
to go, had no choice when his future father-in-law declared ‘If you don’t go
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to Singapore too, no negotiation.’ Li’s two other co-founders, David Chen
and Gang Ye, who were also born in China, arrived in Singapore as
teenagers straight out of high school under a government-run effort to
recruit foreign students through scholarship programmes that has been
going on since the 1990s. All four are now Singaporean citizens.
As a small country with no natural resources, Singapore has for its very
survival had to rely heavily on improving the quality of its human capital
and, when necessary, on importing it from abroad. This is a major plotline
in its transformation in one lifetime from one of the poorest nations in the
world to what is today one of the wealthiest – the second-richest country in
the world in per capita terms after Luxembourg. The country’s economic
success is often explained as an offshoot of a massive chip on its shoulder:
Singapore is unique among nation-states in that it gained independence
against its own wishes. This small island was a part of Malaysia until 1965
when the Malaysian parliament voted unanimously to expel it from the
federation in what was seen as a racially motivated measure by the
country’s Malay majority to sever off its only ethnically Chinese dominated
region to preserve the racial character of the wider union. And so while in
other formerly colonized territories independence was experienced as a
moment of rapturous deliverance, a people being born after decades,
sometimes centuries of struggle, in Singapore it was the opposite. In a scene
who’s grainy black and white footage has now become a formative national
memory, the news of the country’s independence was announced by Lee
Kuan Yew, only 42 years old at the time, in a televised press conference
during which he broke down in tears declaring it a ‘moment of anguish’
believing as he did all his life in the union of the two territories. The
resulting country, an island half the size of London and populated by less
than 2 million people, most of whom lived in slums and squatter
settlements, and with no industry or fighting force to speak of, sandwiched
between the much larger hostile states of Malaysia and Indonesia, was seen
as a non-viable nation-state, likely to be invaded and occupied by a more
powerful neighbour, as indeed it had been by the Japanese only two decades
earlier.
What happened next is by now well-known. Singapore pulled ahead of
its better-heeled neighbours by opening itself up to the world as the gateway
to Asia. Foreign companies looking for an entry point into the world’s
biggest market flocked to the city state which spoke English, had a reliable
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legal code, stable politics and zero tolerance for corruption – a combination
of qualities that is still rare in the region. The country’s early enthusiasm to
position itself as a reliable partner for global business has paid dividends. It
has retained the number one spot on the Economist Intelligence Unit’s ease
of doing business rankings for fifteen consecutive years, and frequently
topped a similar ranking issued by the World Bank which recently ceased
publication. According to the Singapore’s Economic Development Board
this favourable regulatory environment has brought 59 per cent of the
world’s tech multinationals and 88 of the world’s 100 top tech companies to
set up operations in their territory, which include Amazon, Google,
Microsoft, Meta, Alibaba, Tencent, ByteDance and hundreds of other tech
headliners. The talent and know-how seeping out of these companies has
seeded a vibrant startup ecosystem around them. Many of these companies
have converged on the One-North neighbourhood, a reference to the
country’s location one degree north of the equator, a district that is home to
Sea Ltd and Google’s Asia Pacific headquarters. Block71 is also here, a
factory building that has become the heart of Singapore’s startup scene,
making it to the city-state a lot like what Station F is to Paris. The
Economist once called it ‘the world’s most tightly packed entrepreneurial
ecosystem, and a perfect place to study the lengths to which a government
can go to support startup colonies’. One-North has become one of the
trendiest tech districts in all of Asia, with frequent comparisons made to
King’s Cross and Kendall Square. Designed by Zaha Hadid Architects, the
precinct is dotted with gleaming glass and curved metal structures in zones
with sci-fi-inspired names like Biopolis, Mediapolis and Fusionopolis,
where cafés have robotic baristas and the environment is purpose-built to
blur the line between work, life and play.
Singapore took the developmental model of central planning directed by
a strong government, the norm in the post-colonial world, further than most
with an almost all-encompassing presence of the state in nearly every facet
of daily life, a mode of governance that has often been characterized as soft
dictatorship or authoritarianism lite. This bureaucratic control extends deep
into the lives of its citizens with regulations governing everything from gum
chewing and bird feeding to flushing public toilets which remain a part of
the country’s legal code and are actively enforced even today. The state has
a say in everything from where a person lives to who lives next to them by
imposing strict ethnic quotas to prevent the formation of racial enclaves and
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designing housing that forces social interaction among ethnically diverse
neighbours. Lee was unapologetic about these apparently illiberal traits,
maintaining that an expansive state presence was necessary to create a ‘first
world oasis in a third world region’, noting that: ‘I am often accused of
interfering in the private lives of citizens. Yes, if I did not, had I not done
that, we wouldn’t be here today. And I say without the slightest remorse,
that we wouldn’t be here, we would not have made economic progress, if
we had not intervened in very personal matters – who your neighbour is,
how you live, the noise you make, how you spit, or what language you use.
We decide what is right. Never mind what the people think.’
This dirigiste tendency and all-encompassing role of the state in public
affairs has carried over into the country’s approach to building a tech
economy. In most countries, the startup scene has come up at a distance
from or sometimes despite the actions of state authorities. In Singapore, it is
the government that has been leading the charge to make the institutional
and cultural changes necessary to make the environment more conducive to
entrepreneurship, sometimes in the face of a reluctant population which still
has a strong preference for stable jobs in traditional careers. The
government practically built the venture capital industry from scratch in
1999 with the formation of the Technopreneurship Innovation Fund, or TIF,
setting aside a billion dollars to invest in major overseas venture capital
funds as a limited partner in a bid to attract them to establish operations in
this small country that was at the time peripheral to their concerns.
Exposure to the inner workings of top-tier funds allowed the government to
rapidly build up its own expertise in venture investing, with Singapore
government-linked venture funds eventually becoming early investors in
regional giants like Alibaba and Baidu. This early start has made Singapore
the clear leader in the Southeast Asian venture landscape. The country is
second only to Brunei as the smallest of the eleven countries that make up
the Southeast Asian region – compare the 5 million or so people in
Singapore to the 270 million in Indonesia or 115 million in the Philippines
– and yet it has more private equity and venture capital assets under
management than all the others combined.
Much of this push to have more startups is prompted by economic
necessity. Singapore’s growth has been impressive but also unusual in that
it has been driven largely by government-linked corporations or foreign
multinationals with a relatively underdeveloped domestic private sector
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outside of finance. Few would be able to name a prominent Singaporean
company that’s not a bank or some other kind of financial institution, an
attribute which differentiates it from other stories of breakout national
success in Asia like China and Korea whose rise was enabled in large part
by their vibrant domestic private sectors and whose companies, especially
in the high-tech sector, are known the world over. Singapore is richer than
both but has not produced much in the way of a Tencent or Samsung, its
only noteworthy exception being Creative Technologies, the now lapsed
manufacturer of speakers and sound systems, a name that would be familiar
to anyone who had a PC in the 1990s. And while the country is generally
perceived to be a technologically advanced nation, cue the billion-dollar
glass and steel Rain Vortex at Changi airport, its domestic companies don’t
produce much in the way of scientific publications or patent filings, two of
the most basic metrics used to measure innovative capacity, with most of
the output in these measures being driven by public universities and foreign
multinationals. ‘This skewness underscores the low progress made by
Singapore toward developing the R&D capacity of its indigenous firms,’
notes a recent assessment of the country’s innovation and entrepreneurship
ecosystem by the World Intellectual Property Organization.
It is this discrepancy that the government is trying to address with a slate
of initiatives to produce the sort of fast-growing tech startups that have been
driving tech competition between the US and China. Importing the best
talent is just one element of the strategy. Throwing money at the problem is
another. There’s an entire alphabet soup of government grants for
Singaporean entrepreneurs that have made the country among the better
funding environments for early stage ventures anywhere in the world. Ease
of access to funding was cited as one of the key reasons by Startup Genome
for placing it seventh in their ranking of best places to start a company. The
government has three main financial schemes for companies at various
stages of their maturity. The Startup SG Founder provides $5 for every $1
invested by first-time founders to get their company off the ground, a grant
which, from what I’ve heard, is not so hard to get as long as one is affiliated
with a Singaporean university. More mature companies that can show a
demo can tap the SG Tech initiative which offers up to $380,000 in grants.
And for market-ready companies that can raise private capital, the
government co-invests at a ratio of 7:3 up to $6 million for deep tech
companies. And then there is a slew of other incentives such as tax
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exemptions on the first $75,000 made by the startup, which is on top of the
17 per cent corporate tax rate which is already among the lowest in the
world.
These measures have made the Singapore government one of the most
generous benefactors of tech entrepreneurs anywhere in the world. In fact,
while in other countries the most frequent complaint is that there is too little
government financing for new companies, in Singapore the criticism is that
there is too much, creating an entire cottage industry of grantrepreneurs,
founders who go from grant to grant, who are entirely reliant on
government support for their survival. According to a report by the World
Bank, 69 per cent of Singapore-based startups benefit from one government
scheme or the other. ‘Many companies that should be closing down may in
fact be receiving undeserved support from the government,’ it notes. A 2017
report by the National University of Singapore found that Singapore-based
startups have a better survival rate compared to their counterparts in the US
and the UK, which to the untrained eye might seem like an indication that
their domestic entrepreneurs are playing the startup game better than those
overseas, but on closer inspection is likely a sign that bad ideas are being
kept alive longer than necessary. This is prolonging time to failure which is
slowing down the rate at which entrepreneurs can learn from their mistakes
and re-enter the market with newer and better ideas. Excessive government
funding also inflates valuations, which can have the unintended
consequence of discouraging private investment.
The Singaporean government’s largesse often extends beyond its borders
to companies in the wider Southeast Asian region. This again is prompted
by necessity. Even if Singapore were to go all out on backing every single
domestic entrepreneur to the maximum, the city-state is just too small to
make much of a splash on a global level, and so it must turn itself into a hub
for regional companies with global ambitions. If in the past Singapore
became economically relevant by serving as an outpost for Western
multinationals wanting to expand into Asia, the next iteration of its growth
relies on its attractiveness to Asian firms looking to conquer markets
abroad. The country’s involvement in Grab shines a light on its future role
in building out the region’s tech economy.
Grab was the brainchild of Anthony Tan and Tan Hooi Ling while they
were doing their MBAs at Harvard Business School. The company was
born when they entered a new venture competition at HBS where they
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pitched the idea of a ride-hailing service for Malaysia, which is where they
were from. Their proposal came in second, with one judge telling them that
their home market, a country of 34-million people, was too small for the
service to be viable. They went ahead and launched the company anyway,
investing the $25,000 prize they had won as runners-up as seed money to
launch MyTeksi, which would eventually become Grab, the Uber of
Malaysia, in 2012. The company expanded quickly but struggled to tap
domestic sources of funding in a highly conservative capital environment.
When their application to Khazanah Nasional, Malaysia’s sovereign wealth
fund, for a $10-million grant failed to materialize, Singapore’s sovereign
wealth fund, Temasek, swooped in with a $10-million Series A investment,
and convinced the founders to move their headquarters to their city-state in
2015.
This would prove to be fortuitous. Grab would see off stiff competition
from Uber, which couldn’t compete for long given their limited knowledge
of local conditions, and eventually the American behemoth would sell its
operations to Grab, becoming a partner rather than competitor, with Uber
buying a 27.5 per cent stake in Grab and its CEO Dara Khosrowshahi
joining the Singapore-based startup’s board of directors. Grab would
eventually become the biggest technology startup in the region, the first to
cross a valuation of $10 billion, and when it went public via SPAC at the
Nasdaq in 2021 at a value of $40 billion, it became the biggest such exit in
history not just in Southeast Asia but anywhere in the world. For Malaysia,
Grab was the one that got away. Had it stayed it would have been the most
valuable company the country had produced in any sector ever. Instead, it
became one more instance of Singapore upstaging its much larger
neighbour and former compatriot, which in living memory had considered it
beneath itself and expelled it from the union. Grab has since expanded
beyond ride-hailing into food delivery and payments, joining the heated
superapp platform wars of the Asian region. The high-profile departure of
this one company to Singapore has made this small country a magnet for
other companies in Asia looking to relocate to a more startup friendly
environment. International VCs interested in investing in places like
Malaysia, the Philippines and Indonesia, attracted by their large booming
markets but often put off by the chaotic environment, are also more open to
writing cheques to founders if they are willing to serve their home markets
from a distance, from the more familiar and orderly setting of the city-state.
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3
Grab and Sea are similar in that they are the two largest tech companies in
Singapore which have grown to the scale of tens of billions of dollars by
tapping into the regional market. Grab is the largest ride-hailing service in
the region, with a presence in over 700 cities, and Sea is by far the biggest
online store in the six countries in the immediate neighbourhood in which it
operates. Their ability to serve a growing regional market beyond their
home country is crucial to their outlier success. It is here that the future of
Singapore’s tech sector depends not just on what happens within its own
territory but is increasingly tied to the prospects of the wider region.
Singapore’s domestic economy is highly developed but is and always will
be highly constrained by the country’s small size. It has little choice but to
leverage its position as a springboard into the wider region to amplify its
economic and political relevance on the international stage. Nearly all the
major startups backed by GIC and Temasek, the country’s sovereign wealth
fund manager and state-owned investment company, which between them
manage over $1.7 trillion, have a focus that in the first instance is best
described as regional rather than domestic or even global. Carousell is a
mobile classifieds marketplace, Ninja Van is a logistics solutions provider,
PropertyGuru is an online marketplace to buy and rent property. All three
are based in Singapore. All three are worth over a billion dollars. All three
have received state funds from Singapore’s two main investment arms. And
all three reached scale by primarily serving the dozen or so countries in the
immediate neighbourhood.
It might seem obvious and even natural for companies to grow by
expanding out into their immediate surroundings except it’s something that
rarely works out in practice. Geographical contiguity seldom translates into
ease of market access, with different countries having their own languages,
legal regimes and wildly uneven coverage of quality infrastructure, all
compounded by the high likelihood that relationships between neighbours
will be fraught with longstanding squabbles. Most of the biggest success
stories in tech grew by going global from day one, often skipping the
regional and sometimes even their domestic markets. US companies didn’t
grow by expanding into South America, European companies have had a
hard time pretending that the continent is one place, and Indian companies
too often skip the regional market to serve primarily Western customers. In
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this crucial respect, Southeast Asia is different in that its companies often
place the region first, an endeavour in which many of them have met with
relative success compared to other geographies, and speaks to how a group
of countries that are as diverse if not more than those elsewhere and have
much in the way of their own geopolitical baggage – Malaysia’s fraught
history with Singapore being a case in point – can still nevertheless figure
out a way to work together to their mutual benefit.
The region in question, Southeast Asia, takes institutional form in the
Association of Southeast Asian Nations, or ASEAN, a confederation of ten
member countries: Brunei, Cambodia, Indonesia, Laos, Malaysia,
Myanmar, the Philippines, Thailand, Vietnam and Singapore. The group has
a secretariat based in Jakarta, Indonesia, and is headed by a chair which
rotates among member countries every year. The countries have little in
common other than geography. The largest, Indonesia, has 280 million
people; the smallest, Brunei, has less than half a million. The richest,
Singapore, has a per capita GDP of $83,000; while that of Myanmar is
around $1,100. Religious differences are also substantial: from Muslim-
majority Indonesia and Malaysia to Buddhist-majority Thailand and
Cambodia, and then there are Singapore and Vietnam, among the most
religiously diverse countries in the world. Their political systems too range
from full democracies to hybrid regimes and authoritarian states.
Linguistically it’s the most diverse region in the world with over 1,200
different languages being spoken, with Indonesia alone having 800 distinct
linguistic groups. And yet, despite being divided along every conceivable
fault line, ASEAN, which, with a population of over 660 million, has more
people than the EU, has made considerable progress towards economic
integration. Intra-ASEAN tariffs are effectively zero and in 2020 the bloc
joined Australia, China, Japan, New Zealand and South Korea to create the
Regional Comprehensive Economic Partnership (RCEP), the world’s largest
free trade zone which covers a third of the world’s population and produces
a third of global economic output. It was seen as a significant milestone
towards Asian economic integration which will make it even easier for the
region’s companies to operate seamlessly across national borders.
China and India receive a disproportionate amount of attention when it
comes to the narrative of rising Asia, but in recent years ASEAN too has
been quietly gaining relevance. In the past two decades it has been the third
fastest growing region in the world after China and India with an annual
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GDP growth rate of 5 per cent – compare that to 2 per cent in the US and
1.5 per cent in the UK. As a bloc it’s the fifth largest economy in the world
after the US, China, Japan and Germany. Beyond this secular growth that
has been going on for decades, the region’s fortunes have also been buoyed
by more recent US–China trade tensions. With both US and Chinese
companies looking to restructure their supply chains away from the
mainland – US to reduce their exposure to China and Chinese firms to skirt
US-led export sanctions – ASEAN has emerged as a popular alternative.
The increasing rivalry between the world’s two biggest economies is
bringing not just companies from these two countries but investments from
much of the rest of the world to ASEAN to cash in on China plus one – the
widely used shorthand for the newfound necessity for companies across
industries to diversify away from the mainland. Singapore invests over $60
billion in Vietnam, with Temasek for instance backing VinFast, a
Vietnamese EV manufacturer which already has tens of thousands of its
electric cars on the streets. And yet despite this level of investment,
Singapore is not Vietnam’s biggest foreign investor, that distinction belongs
to South Korea which invests even more, with one Korean company alone,
Samsung, investing $22 billion in building out its Vietnamese facilities.
Indonesia too is developing a mines-to-manufacturing capability for electric
vehicles. It’s already a major player in the supply chain for lithium-ion
batteries with over 40 per cent of the world’s supply of nickel coming from
this one country. Anyone who is anyone in EVs is invested in Indonesia:
Hyundai, LG, BYD, Volkswagen, CATL, all have made billions in
investments in Southeast Asia’s most populous country.
But the biggest story here is semiconductors. ASEAN is the second-
biggest exporter of semiconductors in the world after China with 22.5 per
cent of the world’s supply coming from this region. Malaysia in particular
has been attracting attention. The country has been a major player in the
industry for decades; as far back as the 1970s it exported three times as
many chips to the US as Taiwan, but eventually lost out to Taiwan and
South Korea as companies like TSMC, Samsung and SK Hynix rewrote the
rules of the game for the entire industry. But as concerns about overreliance
on Taiwan for what is quickly becoming the world’s most valuable resource
grow, in view of the ever-present danger of armed conflict with the
mainland, Malaysia has seen a revival in the fortunes of its semiconductor
industry. Penang, an island off the coast of northwestern Malaysia which is
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a bit bigger than Singapore, has in particular seen a surge in outside interest.
It is one of the few regions in the world that has a long legacy of expertise
in semiconductor manufacturing, with its history stretching back to over
half a century. An influx of new capital has found its way to Penang with
over 350 multinationals now having a presence on this small island which
includes three of the top ten semiconductor companies in the world: Intel,
Broadcom and Micron. The financial commitments are substantial. Intel
alone has invested over $7 billion in building a new chip packaging and
testing facility in Penang.
The wider region too is getting attention from the most elite players in
the chips industry. In December 2024, Jensen Huang, the CEO of Nvidia,
made a high-profile visit to Thailand and Vietnam, announcing a $250-
million investment in an AI research and development facility in Hanoi and
expressing his intent to make Vietnam a ‘second home’ for the world’s most
important AI company. The intent is serious. Nvidia also acquired VinBrain,
a five-year-old Hanoi-based AI startup which is a part of the same
conglomerate as VinFast. This was Huang’s second visit to the region in the
span of twelve months. Tim Cook of Apple and Satya Nadella of Microsoft
also made high-profile visits to the region on the heels of Huang’s visit in
2024, with each announcing a slate of investments, in what was seen as
another indication of ASEAN’s growing relevance to the mainstream of the
global tech industry.
4
ASEAN traces its origins to the Cold War and was initially formed in the
1960s to create a common front against communism on its eastern flank and
eventually this security partnership evolved into an economic bloc. This is
comforting for Western powers which are courting it again in hopes that it
can perform a similar role in the face of a rising China. The Rebalance or
Pivot to Asia was a signature foreign policy agenda of President Obama’s
first term, which signalled a shift in US strategic priorities away from the
Middle East and Europe to the Indo-Pacific region, appointing the first
American ambassador to ASEAN in 2009 and hosting the first ASEAN
summit on US soil in 2016. But in this new era of great power rivalry, the
Southeast Asian states have resisted calls to take sides, choosing instead to
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be ideologically ambidextrous and maximize relations with both parties in
what has often been described as a strategy to lean on the US for security
and on China for economic prosperity.
If American companies have been increasing their footprint in the region,
so have the Chinese, and so far, on balance, it is the latter who have been
gaining in relative influence. In 2020, ASEAN pulled ahead of the US to
become China’s largest trading partner. Ironically it may have been the US
that inadvertently midwifed those stronger economic ties. In previous years,
Western companies would place orders with firms in Taiwan, who would
then ship components to China for assembly, and from there the final
products would be shipped to markets in the US and Europe, thereby
creating a triangular trading relationship. But with the US now trying to
reduce the volume of direct shipments from China, Southeast Asia has been
inserted as a buffer into the mix, creating a new ‘four-corner’ trade model.
Components that previously went straight to the US and Europe are now
redirected to Southeast Asia to sanitize them from their ties to China before
making their way to their final destinations.
According to a recent paper by the IMF, ‘Changing Global Linkages: A
New Cold War?’, the increasing decoupling between the world’s two largest
economies has led to the rise in the significance of ‘connector countries’
that are ‘stepping in to bridge the gap between rival blocs’. The report raises
the question whether severing direct links between the US and China is in
fact substantively reducing their mutual exposure to each other’s economies
if the imports are simply being re-routed through third parties, citing data
that shows that reduction in trade flows between the US and China is
happening alongside a proportionate increase in investments from China
into countries benefiting from improved trade ties with the US. So nothing
changes. Except supply chains are lengthened and in effect made more
fragile and less secure thereby delivering an outcome contrary to the intent
of the sanctions policy. ‘The more cross-border flows are re-routed via
“connector” countries, the less effective the policies driving fragmentation
may be in achieving their stated objectives,’ the report notes. There is plenty
of real-world evidence that this is happening in practice. Key players in
Apple’s supply chain like Luxshare Precision Industry Co, AirPods Goertek
Inc, and Lens Technology have relocated from the mainland to Vietnam to
sidestep ‘Made in China’ sanctions. Thailand has become a beachhead for
Chinese companies trying to ship their EVs overseas.
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But it would be misleading to suggest that China’s economic ties to the
ASEAN have deepened only because of redirected trade flows. The
involvement of Chinese companies in the region runs the whole gamut of
activities from building out telecoms infrastructure, to selling products,
setting up manufacturing facilities, investing in companies, acquiring
startups and partnering in joint ventures. Four out of the five most popular
smartphone brands in Southeast Asia are Chinese. The top three ecommerce
marketplaces in each of the six largest ASEAN economies are either fully
Chinese (TikTok Shop), or Chinese owned (Lazada), or founded by Chinese
émigrés (Shopee). Six of the eight highest-valued tech companies in the
region – Lazada, Grab, Sea, Gojek, Bukalapak, Gojek and Tokopedia –
received substantial investments from three Chinese companies: Tencent,
Alibaba and Didi Chuxing. Alibaba alone has made major investments of
over $100 million in everything from Ninja Van, a logistics company based
in Singapore, to DANA, a payments company based in Indonesia, to Mynt,
another fintech company based in the Philippines. The US has successfully
persuaded countries from Sweden to Japan to restrict the use of Chinese-
made equipment in their telecoms infrastructure; but this campaign has
encountered notable resistance in the ASEAN with only Vietnam signalling
a support for the ban. In 2023, envoys from the US and the EU wrote to the
Malaysian government warning that awarding Huawei 5G contracts could
compromise the country’s national security, in response to which the
Malaysian government announced that it would not restrict Chinese
involvement.
Singapore has also seen a surge in interest from Chinese firms. Two of
the largest tech acquisitions in the country went to Chinese buyers with
Lazada, the region’s second-most popular ecommerce portal, being snapped
up by Alibaba and Bigo Live, a social live streaming platform, being bought
by YY. But beyond acquisitions and investments, the form of expansion that
has been getting the most amount of attention is the wholesale move of
Chinese companies from the mainland to Singapore. The most notable of
these arrivals is Shein, which at one point was valued at over $100 billion,
and de-registered from Nanjing to move to Singapore in 2021 where its
founder and CEO, Chris Xu, is now a permanent resident. On its website
the company describes itself as a ‘Singapore-headquartered global online
fashion and lifestyle retailer’ and makes no mention of its origins in
Nanjing. Zhang Yiming, the founder of ByteDance, has also moved to
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Singapore, and the company’s most prominent business unit, TikTok, has a
Singaporean CEO. These are just the most notable examples among
hundreds of Chinese firms which include Nio, the EV manufacturer, and
Hillhouse Capital, a major fund known for its early investments in JD.com
and Meituan, which have re-domiciled. One motivation is for them to
appear less Chinese and thereby skirt heightened scrutiny from Western
institutions. The other is to put themselves at a distance from their own
government which in recent years has been cracking down on the power of
big tech at home.
Singapore too has been under pressure from Western partners to rein in
the growth of Chinese companies on its soil. Its main telecoms operators,
Singtel and Antina, notably chose Ericsson and Nokia instead of Huawei to
build its 5G infrastructure, though its ICT Minister, Subramaniam Iswaran,
noted in an interview that they ‘never explicitly excluded any vendor’. It is
an open question whether Singapore can definitively downgrade economic
ties with China to the extent that is sometimes expected of it. The
relationship between the two countries is more complex than that of most
places. After all, 75 per cent of the island’s population is ethnically Chinese.
But demographic similarity did not always translate to good ties. Singapore
was among the last countries to officially recognize the legitimacy of the
People’s Republic of China, holding off on establishing diplomatic relations
until the 1990s. Lee Kuan Yew actively resisted efforts to characterize his
country as the ‘Third China’ and on his first visit to the mainland in 1976
insisted on conducting official business in English even though he was
conversant in Mandarin. Conversely, Chinese media often referred to Lee as
a ‘running dog of imperialism’ for his staunch support of the US during the
Cold War, a charge that was often made well into the new millennium.
Bilateral ties would get warmer over time and Lee would become one of the
few world leaders to have met with every Chinese leader of the modern era,
from Mao Zedong to Xi Jinping. He had a particular fondness for Deng
Xiaoping who he often called the most impressive statesman he had ever
met and thought that without him PRC would have met the same fate as the
former Soviet Union. After initially holding his country’s Chinese heritage
at arm’s length, Lee would in later years embrace it more fully, saying that
China and Singapore enjoy ‘a very special relationship’ and noting that ‘we
are different like the New Zealanders and the Australians are different from
the British’.
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If Chinese companies have benefited from their access to Singapore,
Singaporean firms too have gained from their involvement in China.
Temasek and GIC have invested significant sums in dozens of Chinese
companies which include Alibaba, Tencent and BYD. According to
Singapore’s Ministry of Foreign Affairs, China has become Singapore’s
largest trading partner and Singapore in turn is China’s largest foreign
investor. In 2024, during a visit by Singapore’s Prime Minister Lee Hsien
Loong to Beijing, the two countries announced that they were upgrading
their ties from ‘All-Round Cooperative Partnership Progressing with the
Times’ to the decidedly more vigorous sounding ‘All-Round High-Quality
Future-Oriented Partnership’.
5
Singapore has been making headway in building an environment more
conducive to startups and even more so in making itself a more attractive
destination for overseas tech companies. But when it comes to visible
demonstrations of best-in-class examples of how new technologies are
deployed in the world, it distinguishes itself primarily not by way of its
private companies but through its public sector. The city-state is often seen
as something of a model for how new technologies can be used by
governments to improve the efficiency of their internal operations and in
the delivery of public services. It frequently ranks at or near the top of
IMD’s Smart Cities Index which measures how effectively cities integrate
technology into urban infrastructure.
In most countries, the use of new technologies by public authorities is
often limited to the digitization of routine administrative processes,
sometimes called e-government. What this usually means in practice is that
people can do things like submitting essential forms online and pay for
public services like transport and utility bills with mobile payments. These
measures are usually seen as piecemeal rather than a step change in how
government operates. A thin digital layer is bolted on top of legacy
processes which, under the hood, remain analogue but there is no
fundamental from the ground up reimagining of how the work that needs to
be done could be done better – or, preferably, made obsolete altogether –
with new technologies. Furthermore, these isolated projects are usually
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scattered across many different government functions, an app here, a
process automation system there, but the whole thing doesn’t necessarily
come together in one cohesive, centrally coordinated system-wide
programme.
Singapore, where commerce is taken seriously, but still undoubtedly
plays a supporting role in what has long been the city-state’s central
concern, to explore the outer edge of what it means to have effective public
administration in a city that always seems two steps ahead of others in
defining what a city ought to be, a kind of New Atlantis made real, takes a
more comprehensive whole-of-government approach to the adoption of new
technologies. In keeping with its legacy of the developmental state model of
actively engineering social change by unapologetically reaching deep into
its citizens’ lives, the benevolent big brother is not leaving things up to
chance when it comes to upgrading the technological substrate on top of
which its society is built, considering as it does technological adoption to be
as fundamental a concern as the economy or governance, and hence a
legitimate and necessary avenue for direct government action. This means
everything from having sensors in streets to monitor and direct the flow of
traffic in real time, to using drones to survey areas affected by the outbreak
of disease, to conducting almost all its interactions with its citizens online
instead of in physical locations, and deploying motion sensors inside public
housing to monitor the health and well-being of the elderly.
The framework for this strategy is the Smart Nation initiative, launched
in 2014 to ‘build better, meaningful, and fulfilled lives for Singaporeans
through technology’. The plan, which was renewed in 2024, lays out an
ambitious strategy for the digital transformation of the country along three
axes: digital government, digital economy and digital society. It’s the most
recent of a series of government-led initiatives which began in the 1980s
with Singapore’s first National Computerization Program which was a push
to figure out ways to rapidly adopt new technologies in the functioning of
the government. The initiative is coordinated centrally, directly under the
Prime Minister’s Office, under an umbrella institution known as the Smart
Nation and Digital Government Group, or SNDGG, which contains the
country’s principal digital capabilities, the two main subdivisions of which
are the Smart Nation and Digital Government Office, or SNDGO, which
operates like the planning wing, and the Government Technology Agency,
or GovTech, which is the main implementation arm, a technically capable
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unit of the government which attracts the best of brightest technical talent
of the country, sort of like a Google within the Singaporean government.
The parallel is not a superficial one. GovTech operates very differently
from a traditional government outfit; its culture is more like that of a tech
startup and its office looks the part, foosball tables, giant LCD screens and
the like. In building out GovTech to serve its deep-tech engineering needs,
Singapore is different from most governments. While others typically
outsource these functions to outside contractors, Singapore has had a firm
policy on developing these capabilities in-house and the agency has over a
thousand developers working for it. When it comes to evaluating the most
exciting things that are happening in technology in Singapore, it is as
relevant to look at what’s happening in GovTech as it is to look at startups
or big multinationals that are based there.
GovTech has taken the lead in rolling out Strategic National Projects, or
SNPs, that form the backbone of the Smart Nation initiative, the most
notable of which is Singpass, the country’s national digital identity system,
a platform through which citizens can access over 2,000 services from over
700 government and private sector organizations. Ninety-four per cent of all
government services can be accessed through the app which includes
functions like filing taxes, applying for a passport, getting a driving licence,
booking medical appointments, applying for a loan, and even public
housing. Over 4.5 million people, or 97 per cent of the eligible population,
uses Singpass, making it one of the most widely adopted digital identity
systems in the world. Other SNPs include the Smart Nation Sensor
Platform, a nationwide network of sensors which brings the Internet of
Things to urban services and monitors everything from water leakage in
pipes, to air quality, to rainfall, and even whether someone might be
drowning in the city’s many public pools.
GovTech also operates data.gov.sg, an online platform through which it
makes over 5,600 datasets from 71 government agencies, like
environmental monitoring data and real-time traffic information and real
estate market analysis, freely available to the public which they can use to
build their own services on top of, like for instance creating location-based
services using the government’s geospatial data. When not leading
initiatives itself, GovTech works with other agencies and private
companies, among the biggest of which is Virtual Singapore, a 3D digital
model of the city-state, the first digital twin of an entire country. The 3D
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model, which uses real-time topographical data, can be used for planning
purposes, like simulating how building roads and bridges will impact traffic
flow, or model the construction of new neighbourhoods virtually to see how
they might impact the environment before they are built. Even regular
people can use it, like for instance home buyers who want to check how
many hours of sunlight an apartment gets before going ahead with their
purchasing decision.
Singapore is constantly learning from other countries to adopt the best
ideas in play elsewhere in the world into its own operations. I went to
Singapore some years ago on the invitation of GovTech to participate in an
event called Digital Government Exchange, or DGX, a forum for countries
that are on the leading edge of adopting technology in government to come
together to share experiences. One morning they took us to the Tuas Port, a
$20-billion megaproject which opened in 2022 and when it is fully
completed will be the world’s largest fully automated port. At the time of
our visit, in the sections that had been completed, there was hardly a worker
visible on site, with loading and unloading of shipping containers taking
place with automated guided vehicles (AGVs) and even ground
transportation being done by unmanned driverless vehicles, all managed
remotely from a control centre. In economic terms this is one of the most
critical projects currently in progress in Singapore given the outsized role
the country plays in the international maritime industry. Singapore is the
world’s second busiest port in terms of total shipping tonnage, up to a fifth
of all containers in the world pass through its straits, and half of the world’s
annual supply of oil.
6
Singapore is known for channelling its best talent into the public sector and
with GovTech it’s no different. The government aims to staff the agency
with the same calibre of talent that would make its way to Facebook or
Google, even going to the extent of trying to poach talent from these firms
to staff this unit. Lee Hsien Loong, the country’s former prime minister,
would make frequent visits to Silicon Valley where he would make it a
point to reach out specifically to Singaporean talent working at big tech
firms to try to get them to come back and work for government outfits like
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GovTech. Those who couldn’t be immediately convinced to make the jump
were encouraged to try out working for the government for shorter stints,
like with the Smart Nation Fellowship, a three-month to one-year
programme to get talented Singaporeans to come back and spend some time
with public agencies like GovTech. The fellowship is a useful on-ramp to
get people involved. Some do their tour of duty and go back, others decide
to stay, and both are desirable outcomes for the government, since they both
bring fresh new ideas to the working of state institutions.
The appreciation for technical talent runs deep in the Singaporean
government, even in managerial positions, which seems like an
unremarkable thing to say, except it’s not. In most public sector institutions
the world over, staffing skews towards people from economics and legal
backgrounds rather than those who come from science and engineering. In
2015, the then Prime Minister, Lee Hsien Loong, who has a first-class
degree in mathematics and a diploma in computer science from Cambridge,
shared a Sudoku solver on Facebook which he had programmed himself in
C, which racked up 36,000 likes and 12,000 shares within a day. One of his
ministers, Vivian Balakrishnan, promptly translated the program to
JavaScript and posted his own version online. That sort of alacrity for
technology in the upper echelons of government is still rare in much of the
rest of the world and Singapore has that to its advantage.
The system is under pressure though. The government may have
assembled an enviable collection of technical talent in public institutions,
but with the growing ranks of global tech companies opening offices in
Singapore – like OpenAI did in 2024 – the public sector has to fight hard to
keep its people. At DGX, when I asked the head of the Singapore Civil
Service, Leo Yip, what was top of his mind when it came to his day to day
running of the country’s public administration, he said it was how to hold
on to his best people. Private companies, especially those from overseas,
have a strong preference for hiring people with civil service backgrounds,
given that they bring not just technical expertise but also valuable insider
connections, and have seemingly bottomless budgets to lure them away
from their government jobs. The Singapore government isn’t exactly
lacking money either, its functionaries are among the best paid civil
servants in the world, but there’s an upper ceiling for what public servants
can pay themselves beyond which things begin to look more than a little
unseemly. So the government is in a bit of a bind. It wanted more foreign
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companies to move there. And now it has that. But now those foreign
companies want the government’s people. So a government that isn’t much
used to competing – Singapore being effectively a one-party state with a
relatively weak domestic private sector – now has to get creative at figuring
out non-monetary incentives to keep its talent in the face of heightened
competition for its people from abroad.
‘Salary does make a difference but I think it is trivializing and in fact
self-defeating to assume that that is the only and most critical factor,’ says
Hongyi Li, the Director of Open Government Products at GovTech. Li has
two degrees from MIT and worked as a product manager at Google before
returning to Singapore to work in government. He studied in the US on a
government scholarship which obligated him to come back to serve the
country, a scheme that has long been an important on-ramp to get more top-
tier talent into public service. What started as what he thought would be a
brief sojourn in the public sector before he headed back stateside has turned
into a more than a decade long career in GovTech. Li tells me that even if
he was better compensated in the private sector, those monetary incentives
don’t quite make up for the sense of purpose he has gained doing what he
does now. ‘If I’m asking myself as someone who’s good with computers
what is the most effective pathway for me to make the world better, it
would be to try and make governments better and provide technology tools
for them to perform better and I would do so by starting with my own
government,’ he says. ‘And I’m not doing this here because Singapore is the
one most in need of help. I know there are plenty of countries in the world
which are much more in need of help. I’m doing this in Singapore because
this is easy mode. For all the frustration and complication of working in the
government in Singapore, getting the Singapore government to be efficient
is easy mode. And if you can win that and you can get that settled then you
have an opportunity to help other people.’
Li, who is still in his thirties, is strongly invested in Singapore given his
grandfather, Lee Kuan Yew, founded the country, and his father, Lee Hsien
Loong, served as prime minister for twenty years. Singapore’s place in the
world looms large on his mind and he thinks that the country’s hard-earned
prosperity would be hard to sustain without better talent in government. ‘I
find it offensive that as a society we are allocating our most precious
resource, which is brainpower, in the stupidest way,’ he tells me. ‘The way I
phrase it is that the smartest people are working on the dumbest problems.’
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It’s a realization he arrived at while working at Google, where even trivial
details were poured over with the most intensive engineering methods, but
none of that sophistication was being brought to bear on much more
consequential problems like health and education policy. ‘There was a shift
in my perspective,’ he says. ‘The shock I would say came when I saw that
at Google if you are trying to figure out the shade of blue for the ads there
are literal teams of PhDs that run all kinds of experiments to control for all
kinds of stochasticity, all the stuff you learned in school about controlling
for all this heterogeneity and variables, all these things that you do because
every mistake you make costs hundreds of millions of dollars. And you’re
full of capability and you feel very empowered to solve really small things.
But the way I think about it is, let’s say you were amazingly successful,
let’s say you somehow managed to double web traffic and double their ad
revenue, you would be some kind of messiah in the Valley, but if you made
a national announcement about that, that people are searching Google twice
as much, clicking on ads more, people will be like, who the hell cares? I
think that put it in context for me, which is that even this absurd success
that you could have of getting people to search the web twice as much and
click on twice as many ads would just be nothing in the context of actual
society despite the money it makes.’
In most countries the government is a bystander or an active impediment
to the development of the tech sector, but in Singapore it’s the state that’s
taken the lead in bringing more technology to itself and the wider country.
So why can’t that model of public sector-led innovation, or, on a more basic
level, just having more effective public administration in general, be
adopted elsewhere? Why can’t we just take what Singapore is doing and do
it in more places? It’s a question that comes up often, almost as often as the
question of why more countries can’t have something like a Silicon Valley:
shouldn’t it be about just doing what they’re doing over there and do it over
here? And the answer in both cases is the same: it’s hard because they
operate in a fairly unique environment. The Singapore example is not that
easily replicable because it has the benefit of having a single layer of
government in the entire country, the city is the state, which makes things a
whole lot more manageable. The very fact that it can even conceive of an
all-encompassing technology strategy in the form of Smart Nation is
because it doesn’t have to contend with a stacked bureaucracy that goes
from the federal to the state, district and municipal levels which would
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make policy coordination that much harder. Singaporean officials would be
the first to admit that even they wouldn’t know how to replicate the same
degree of horizontal and vertical integration they have in their government
functions at the scale of a China or India. And, in an observation made to
me by Theo Blackwell, the Chief Digital Officer of London, when it comes
to a universally applicable template for smart cities ‘Singapore doesn’t
count because that’s cheating’ since it can bring national powers to bear on
municipal issues. City planners in other countries, even if they decide to put
themselves in an administrative parenthesis from the dysfunction of the
wider national policy apparatus, still wouldn’t have control over things like
the currency, fiscal and monetary policy, trade and foreign relations like
Singapore does to pull those macro levers to deliver on even the minutiae of
its urban planning objectives. So has Singapore done well for itself?
Absolutely. But is it a model? Harder to say. More like an inspiration.
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CHAPTER SIX
Small Wonder
‘Switzerland is a kind of trust, reputation is the brand.’
1
The central paradox of Switzerland would be how to reconcile its lofty
perch at the top of just about every innovation ranking out there with the
seeming absence of observable demonstrations of this purported ingenuity
out in the wild. It reigns supreme in the two-dimensional terrain of x and y
axes, a creature of the top-right quadrant, a wild statistical anomaly that
soars above all them other nameless faceless data points, that
undifferentiated haze of specks, that splotch, a stain, that trails it, in
askance, like a swarm of mosquitos or a plume of smoke. And yet in the
three-dimensional world of hard facts, self-evident truths and tangible
objects that can be kicked and licked, this absolute slayer of the bell curve
is curiously nowhere to be found.
Switzerland ranks number one in WIPO’s Global Innovation Index, a title
it has held not by mere happenstance or fluke once or twice ever so often
but for an unbroken chain of fourteen consecutive years, just about as long
as anyone’s been keeping score, rendering this tiny Alpine nation hands
down the apex predator, the undisputed champion, the, if you will, Roger
Federer of this entire new geography of innovation enterprise. It’s not just
the WIPO, the country is also a favourite of league tables put out by other
reputable establishments that expend enormous energies on divining what’s
what with the tyranny of sheer numbers: it tops the charts on the European
Commission’s Innovation Scoreboard, INSEAD’s Global Talent
Competitiveness Index, IMD’s World Talent Ranking, and also, frequently,
the Bloomberg Innovation Index. That’s resounding validation.
But this heft, it would appear, can only be counted but not seen or felt.
Few examples of Switzerland’s much publicized outlier capacity to out-
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innovate the world come readily to mind. Ask a techie in New York or
Shanghai or Tokyo to name a Swiss tech company or technology or even
just a popular game or an app or a gadget and they would be hard-pressed to
name even one. Watches, cheese and chocolates? Sure. But cool tech?
Unlikely. When I asked a London-based venture capitalist, who happens to
be Swiss, why he chose to relegate himself from the place that has been
anointed, with rigorous statistical analysis no less, as the innovation capital
of the world, to instead ply his trade in the relative backwaters of the UK,
which, according to the pointy-heads at WIPO, could only muster up
enough gumption to place a mere fifth, also ran, pretender who couldn’t
even manage a podium finish, burning embers and wafting smokey residue
of what was once was a practical conflagration of a country, my query was
met with blank stares.
It’s not just that Switzerland is not much known in tech circles;
sometimes it would seem that it’s not much known at all, about as incognito
as the numbered bank accounts, now long past their heyday, that are still
often its calling card abroad. When I asked a San Francisco-based Swiss
official, who has broad exposure to the goings-on in the Bay Area and
Switzerland, about what Americans most often get wrong about her country,
her answer, tinged with barely concealed indignation, was: ‘They think
we’re Sweden!’ Americans are of course acclaimed for their practised and
habitual indifference to rudimentary geography: Iran/Iraq,
Switzerland/Sweden, Luxembourg/Lichtenstein, Ubeki-beki-beki-beki-stan-
stan. Why draw finely calibrated distinctions in this morass of lapping
syllables when it is understood, with pursed lips and tight knowing nods,
that the only boundary of any consequence is the one that separates USA
from not USA. The Swedish tourism board recently commissioned a study
to figure out the extent of the problem. It concluded that over half of
Americans can’t tell the two countries apart. This latent nescience might not
rankle so much had it not at times erupted into something of a public
spectacle.
Spotify was founded in Stockholm, a city which is no less than a
thousand miles northeast of the outer reaches of Switzerland (that is up and
to the right, for the benefit of my American readers). When it went public at
the New York Stock Exchange in 2018 at a valuation of over $25 billion, it
broke the record for the largest IPO in the world that year and catapulted
itself into the ranks of the top ten tech IPOs ever. The NYSE honoured the
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breakout Nordic star’s formidable achievement by promptly hoisting
outside its building not the blue and yellow Swedish flag but the red and
white Swiss one instead. Oops. To add insult to injury, the Big Board was
more amused than embarrassed by this flub, tweeting later that day: ‘We
hope everyone enjoyed our momentary ode to our neutral role in the
process of price discovery this morning.’
All of which begs the question: Why Switzerland? The US has tech
companies valued at multiples of the entire Swiss GDP, its technologies
have made their way to every nook and corner of the planet, and, with
Voyager 1, the most distant man-made object from Earth, even into
interstellar space. China makes more clean energy than the rest of the world
combined and with megaprojects like Tengger Desert Solar Park, also
known as the ‘Great Wall of Solar’, which stretches for over a thousand
kilometres, has shown itself capable of turning the desert sprawl into one
giant power outlet. What has Switzerland done that measures up to all of
that? Orson Welles, who plays a racketeer in the movie The Third Man, has
a line, allegedly borrowed from Graham Greene, that goes: ‘In Italy for
thirty years under the Borgias, they had warfare, terror, murder, bloodshed.
They produced Michelangelo, da Vinci, and the Renaissance. In
Switzerland, they had brotherly love, five hundred years of democracy and
peace, and what did they produce? The cuckoo clock.’
Harsh. But maybe not unfair? Switzerland does have a not entirely
unearned reputation for being a bit … sterile. Too rich, too clean, too stable,
and too officious in regulating trivialities like, for instance, the rules
governing the flushing of toilets after 10 p.m., to conjure the restless
impulses that can will vast new forms to life; typifying attributes that add
up not to a frothy witch’s brew of invention but, it would seem, something
that approximates to its exact opposite.
2
It’s not just Switzerland’s place in the innovation rankings that is
counterintuitive, it would seem its very existence as a separate area on the
map demands explanation. How is this place even a country? For starters,
its three dominant ethnic groups – Germans, French and Italians – have a
lot more in common with their respective neighbours Germany, France, and
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Italy than they do with each other. And yet instead of seeking union with
their larger cultural groups, which would make eminent sense, they come
together as a separate country with a strong sense of national identity. It’s
one of the smallest countries in the world, only 8 million people, the same
as New York City, and yet its inhabitants speak four completely different
languages. And despite its small size, the whole country is about as big as
the San Francisco Bay Area, its twenty-six states, called cantons, are highly
autonomous with their own constitutions, governments, parliaments, courts
and police forces. Imagine Silicon Valley divided into over two dozen
administrative zones effectively acting like their own little statelets; Palo
Alto speaks a different language from San Francisco, Mountain View has its
own parliament which is separate from the one in Cupertino. In just about
every country politics converges on two, maybe three, major parties.
Switzerland has eleven of them in parliament. But perhaps its most
distinctive feature is that it doesn’t even have a head of state like, you know,
normal countries do, and supreme political authority rests with a council of
seven people, called the Federal Council, where decisions are made by
consensus. It’s all very Lord of the Rings. And yet despite this
fragmentation the system works remarkably well. Switzerland is, in per
capita terms, among the top five richest countries globally. It has more
Nobel Prizes in the sciences (23) and more Fortune 500 companies (11)
relative to population than any other country in the world. And so, while in
the Orson Welles caricature, a perception shared by many, Switzerland is
this sanctuary of radical conformity, a place where even minor deviations
from the norm like, say, disposing a blue glass bottle in the green glass
bottle recycling bin, would constitute a scarcely conceivable subversion of
public order, the reality is that the very idea of Switzerland is a contrarian
one, a fundamentally different approach to ordering society so unique that it
stands out globally. It has had the confidence to take an approach to
governance that would likely fail in most countries and made it work;
crafting a system which takes what ought to be its biggest weakness, a
fragmented polity, and turning it into a formidable strength.
What does that have to do with innovation? A lot. While the rest of the
world copies what works from each other – you have a two-party system, I
have a two-party system, you have partisan competition, I have partisan
competition – Switzerland breaks from consensus, it does things its own
way, and in that it is an original from the ground up. On the most
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fundamental questions of how to design institutions that govern the
workings of a well-functioning society, it is different, it innovates. And this
nonconformist streak also animates its approach to building out new
technologies and the systems that produce them. Switzerland might not
have the usual trappings of what we have typically come to equate with
innovation, billion-dollar funding rounds and zillion dollar companies, but
maybe that’s a reductive way of looking at things to begin with. It’s not a
cop-out answer; it taps into important questions that we asked in the
beginning. Can innovation look different in different places? And does it
need to evolve beyond what we currently understand it to mean? And it is
here that the Swiss example makes for such a compelling study; it’s this
little petri-dish of other possibilities. It’s not that Switzerland hasn’t built
big, bold monuments to human ingenuity, it has, they just happen not to
look like Apple and Google. It’s not solely the innovation of companies and
products, though they have plenty of those too, and maybe that’s a good
thing. Switzerland’s technological acumen is best exemplified not by the
cuckoo clock, whose charms, such as they are, are not in fact Swiss, but
German, but by large-scale systems like its cutting-edge transport network,
scientific institutes like CERN, and the way it organizes its universities:
three domains – transport, science, and education – in which it punches at
the highest level globally while adopting an approach that is entirely its
own. When it comes to breaking the mould, the Swiss do it their own way.
3
Switzerland has the densest rail network in the world, about 200 miles of
train tracks for every 1,000 miles of territory. It’s not just big, it’s state of
the art. All Swiss trains, 100 per cent, are fully electric and have been that
way since 1967. What’s more, 90 per cent of that electricity comes from
renewable sources, and the entire network is expected to run fully on clean
energy within this decade. In this respect, the Swiss practically live in the
future. Even today only around 1 per cent of the trains in the US, a third in
the UK, and just over half in Europe are electric powered. EV
manufacturers won’t let us forget that they’re not just selling a product, but
the promise that we can wean the world off fossil fuels. But the
environmental benefits of weaning the world off car-centric transportation
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networks are even more pronounced. Which would make electric trains one
of the most effective climate technologies available today. The fact that the
Swiss have been able to deploy them at scale ahead of just about any other
nation speaks to not just their ability to develop groundbreaking new tech
but also their receptivity to technological change. Which is no small thing.
Just because something is better and it works doesn’t make it inevitable that
it’s also going to be widely used. Techno-scepticism, cultural resistance to
change and the entrenched power of corporate interests invested in
preserving the old order have hindered many a technology from widespread
adoption.
The Swiss have been building out their rail network for over 175 years
because for them it’s not just a mode of transport but the infrastructure
backbone that holds the whole place together. Being ahead of the curve is
not a preference, it’s a necessity. Switzerland has one of the most
challenging topographies of any country – the Jura on top, the Alps on the
bottom, and a central plateau in the middle, which is where most of its
people live. Train networks weave together the remote towns and villages
of this small but uneven country into a coherent national unit. The need to
build transport links through some of the most demanding geological
conditions on earth have also meant that the country has had to develop
strong engineering capabilities. These are probably best exemplified by the
Gotthard Base Tunnel, which connects Zurich to Milan, for which they had
to drill a 57-kilometre hole, two kilometres under the Alps, the world’s
largest and deepest traffic tunnel, which took over $12 billion and seventeen
years to complete. The Gotthard Base Tunnel is considered one of the
largest and most sophisticated infrastructure projects in modern history, an
achievement comparable to the Panama Canal or the Three Gorges Dam in
China. And this is why even if trains are a subject that doesn’t inspire much
excitement in most other places, in Switzerland they are considered central
to the country’s national identity, a symbol of what they consider
quintessentially Swiss ideals of engineering excellence, environmental
consciousness and democratic access. Not just a way of going from point A
to point B but a means of unifying a dispersed society and defining its
culture.
There are other benefits. Switzerland relies heavily on trains because they
don’t just reduce traffic and pollution but also help contain urban sprawl
and rents. They take pressure off cities by drawing the residents away from
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crowded city centres and spreading them out further into the suburbs and
countryside. The population of Geneva, the country’s second largest city, is
five times higher during the day than it is at night, with commuters coming
in from outlying regions, even neighbouring countries like France, who
shuffle into town in the mornings and then head out in the evening. This
dispersion of population away from the cities, enabled by a dense train
network, has meant that there are no large cities in Switzerland. Its largest
city, Zurich, a major global financial centre, has less than half a million
residents, which is fewer than Omaha, Nebraska. The centrality of rails to
life in Switzerland have made the Swiss the most intensive users of trains
compared to any other people on earth, with an average person taking fifty-
three trips covering over 2,000 kilometres every year. A third of the entire
population lives within 5 kilometres of just one train line, the rail system’s
central artery which connects the two ends of the country, from French-
speaking Geneva to German-speaking St Gallen.
The Swiss train system is not exactly Google but it’s a vivid
demonstration of how cutting-edge tech can take different forms in different
places. It doesn’t necessarily have to be private and commercial; it can also
be public and civic-minded. The historian Tony Judt has written that ‘to
travel in Switzerland is to understand the ways in which efficiency and
tradition can seamlessly blend to social advantage’. This is reflected in the
unique corporate structure of the Swiss National Railways. It is a publicly
listed company, but all shares are owned by the state. Which goes some way
to explaining how it can deliver private sector efficiency at public sector
prices. Ninety-two-point-five per cent of Swiss trains are on time, the most
punctual in Europe, and the starting point from which this small Alpine
nation derives its wider reputation for technical precision and reliability.
4
Sceptics could perhaps be excused for not getting as excited about trains as
the Swiss. Is there anything more inspiring going on here? The answer to
that is also yes. Buried a hundred metres under Geneva is the tunnel of the
Large Hadron Collider the giant ring of which loops across the border
between France and Switzerland crossing this international boundary six
times along its 27-kilometre circumference. The LHC is the largest machine
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made by humanity and as a technical achievement ranks among the most
complex pieces of equipment ever built, right up there with the
International Space Station and the Hubble Telescope. In this tube-like
structure, subatomic particles are accelerated close to the speed of light
using superconducting magnets chilled to a temperature colder than outer
space and made to collide with a precision which is like firing two needles
10 kilometres apart in a way that they meet head-on halfway. These
collisions can reproduce conditions that existed within a billionth of a
second of the birth of the universe and have helped scientists gain a better
understanding of fundamental physics.
The Large Hadron Collider is obviously an impressive machine. But the
institution that built it is an equally remarkable creation. CERN, the
European Organization for Nuclear Research, is one of the world’s most
respected research institutions and something of a gold standard for what
scientific collaboration across borders could look like. At a time when the
world is fragmenting further in research and development with fears that
this nation or that could take the lead in fundamental technologies, CERN
achieves the unlikely feat of bringing countries together, some of whom are
bitter rivals, to pool resources and talent in pursuit of big science. When I
asked Yoshua Bengio, the world’s most-cited computer scientist, if their
grand project of building Pan-Canadian AI institutes has a whiff of CERN
about them, his answer was a wistful ‘I wish!’
The significance of CERN and other institutions like it goes beyond
science. They have often also been the incubators of new technologies. In
the US, the military has played an outsized role in building out fundamental
technologies which later find their way to civilian applications: the internet,
GPS, microwaves and radar being the most well-known examples. In
Europe, the military has made fewer major contributions to breakthrough
technologies. For starters, they’re just not as well-funded. DARPA has a
budget of over $4 billion. Its European equivalent, the Joint European
Disruptive Initiative, or JEDI, tops out at €100 million. But it’s not just
about the money. Europe has long had an ambivalent outlook towards
military spending. Its inclination is to favour big science over military
research with the hope that institutes like CERN can incubate new
technologies just as effectively as large military bureaucracies, an approach
that would be in keeping with the region’s more pacifist temperament.
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It’s not just CERN. Europe has also been funding other big science
projects with the hope that technologies spun off from them can help the
continent’s competitiveness. The International Thermonuclear Experimental
Reactor, or ITER, the world’s largest nuclear fusion research project, is
currently under construction in the south of France at a cost of over €20
billion. The billion-euro Blue Brain and Human Brain Projects, designed to
improve the understanding of the brain, which, like CERN, were also based
in Switzerland, had similar ambitions in mind.
These are not just abstract scenarios. Research from CERN has made its
way into applications as diverse as magnet technology, cryogenics, cancer
therapies and medical imaging. But the big one is the World Wide Web. It
was while working at CERN in 1989 that the British scientist Tim Berners-
Lee invented the web, initially conceived as a way for scientists at CERN
and elsewhere to share information more easily. It was in Geneva that the
world’s first website went live, info.cern.ch, on Berners-Lee’s NeXT
computer. The revolution that started in Geneva has now gone global with
over half of all humanity connected to the web. The fact that the world’s
first website was not a dot-com or a dot-net or even a dot-gov but a dot-ch,
which stands for Confederatio Helvetica, Switzerland’s Latin name, tells
you all you need to know about the outsized but often discreet role this
small Alpine nation plays in bringing forth consequential new technologies.
Like the railways, here too there is a civic-mindedness at play. In 1992,
when there were still less than fifty web servers in the world, Berners-Lee
was faced with the choice of patenting his invention for CERN, which
would have been the norm, or to leave and make a commercial company
out of it. There were even discussions around pricing for such a service. But
he eventually decided in favour of making it open and freely available, with
CERN relinquishing its intellectual property rights. This goes a long way to
explaining why the web took off in a spectacular way while a competing
service, Gopher, which had initially been far more popular and technically
superior to the World Wide Web, but which charged a licensing fee,
stagnated. Tim Berners-Lee would later remark, ‘had the technology been
proprietary, and in my total control, it would probably not have taken off.
You can’t propose that something be a universal space and at the same time
keep control of it’. When he was honoured at the 2012 London Olympics he
appeared on stage and tweeted, ‘This is for everyone.’
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5
Particle accelerators seem like an exotic hard-to-fathom technology but in
fact there are quite a few of them out there, by one estimate over 30,000,
with the Large Hadron Collider being the largest of them all. This relatively
obscure device is not, however, impervious to international competition.
CERN is planning an even larger one, the Future Circular Collider, or FCC,
also based in Geneva, which, at a circumference of 91 kilometres, would be
three times larger than the LHC and ten times more powerful. Not to be
outdone, China is planning an even larger 100-kilometre Circular Electron
Positron Collider (CEPC), which, if built, would be the largest in the world.
CERN is of course an international effort involving over two dozen
countries. Switzerland has another collection of particle accelerators at the
Paul Scherrer Institute, or PSI, in Aargau which is an entirely Swiss
undertaking. Christian Rüegg, the institute’s director, uses these devices to
shoot high-energy particles at materials to study their quantum properties.
The institute also runs a cancer treatment facility where proton beams are
directed at deep-seated tumours to destroy them while sparing surrounding
tissue, a gentler alternative to more aggressive treatment options. PSI
maintains other large-scale machines for scientific experiments which have
been used to develop future technologies like instruments used by space
agencies in the US, Europe and Russia to detect radiation in space and
radiocarbon methods to date archaeological discoveries.
PSI, which has an annual budget of half a billion dollars, is just one
example of the importance that Switzerland places on scientific research.
This small country has the highest number of scientific publications per
capita, the highest number of patents filed per capita, and, barring small
statistical anomalies like St Lucia, the highest number of Nobel Prizes per
capita of any country in the world. It’s also among the top five nations who
spend the most on research and development as a percentage of GDP.
But this enthusiasm for research hasn’t always extended to a proficiency
at reaping its commercial dividends. Some of that is just cultural. The Swiss
scientific establishment, conservative by temperament, has traditionally
held itself to a higher standard than most other places when it comes to
conflict-of-interest concerns, preferring to maintain a healthy distance from
profit-making schemes. ‘It was not built into the mindset of people,’ Rüegg
tells me. But that is slowly changing. A new innovation park is coming up
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next to the PSI campus, one of six in Switzerland, where entrepreneurs can
set up shop to bring PSI’s research into real world applications. It takes
inspiration from the Stanford Research Park, built in 1951, which was the
initial catalyst for the university’s transformation from a research institution
to an entrepreneurial school. Rüegg expects that the innovation park won’t
produce consumer apps and gadgets but be more of a hub for deep-tech
startups in material science and engineering. ‘The next Uber won’t be
invented here,’ he says.
Switzerland’s scientific prowess is built on a higher education system
which is rated among the best in the world. Rüegg got his undergraduate
and graduate degrees in physics from the Swiss Federal Institute of
Technology, also known as ETH, in Zurich, a school which looms large
over the scientific and engineering establishment not just in Switzerland but
all of Europe. It is widely regarded as the best technical university outside
of the US and the UK, a permanent fixture in rankings of the top ten
universities in the world and top five in Europe. Alums include Albert
Einstein, who did his undergraduate degree here, placing an ignominious
second-last in his class, and John von Neumann, who established the
mathematical foundation for quantum mechanics, a man about whom it was
often said that while most mathematicians prove what they can, von
Neumann proves what he wants.
ETH punches at the same level as the top schools in Anglosphere even
though it operates very differently in some important respects. The most
obvious is the dramatically lower cost of attendance. ETH charges a flat fee
of around $1,500 a year for undergraduates. This has made it a magnet for
talent not just from Switzerland but from all over the world, and many of
these international students stick around to start their own companies. ‘I
was stoked to go here and pay a fraction of the price I would pay at MIT or
Stanford, which I couldn’t afford at that time,’ Maximilian Boosfeld,
originally from Hamburg, Germany, who came to Switzerland for his
undergraduate degree at ETH but then stayed to start his own aerospace
company, Wingtra, a drone manufacturer based in Zurich, told me. ‘It’s the
best university in Europe, especially in robotics.’
Openness and democratic access, prized Swiss values, are also in
evidence in other ways at ETH. In the US and UK, acceptance rates are a
key metric for gauging academic prestige. The more students a school can
turn away, the better its perceived to be. Admission to ETH at the
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undergraduate level is essentially uncompetitive. The school is obligated by
law to take in anyone with a Swiss high school diploma so the acceptance
rate, for domestic students, is effectively 100 per cent. So how does it
maintain its academic standing and prestige? In the US, filtering happens
before students enter college, in Switzerland it happens after. Top US
universities are hard to get into but easy to graduate out of; Swiss schools
like ETH are the other way around. Harvard College has a 98 per cent
graduation rate. At ETH, over half the students who start don’t end up
making it to graduation, and in some disciplines, like maths, the dropout
rates are even higher.
And so even if ETH is open access, the high failure rate effectively
makes it a very selective school. ‘If you’re a bad student you don’t even
apply,’ says Nathalie Casas, a top official at the Swiss Federal Laboratories
for Material Science and Technology, who holds a PhD from ETH in carbon
capture technologies. She tells me that out of the 150 students who started
in her chemical engineering programme, only a third made it to graduation
day.
Is it progress to have a small number of universities that get
progressively more selective or is it progress to have a system that can scale
a Harvard quality education to everyone who wants to benefit from it? It is
often assumed that there is a tension between equity and excellence in
higher education, that improving access comes with the inevitable risk of
dilution of standards. But as the Swiss experience proves, it is possible to
give everyone at least a shot at proving they have what it takes to compete
with the best, and that too at minimal cost, without necessarily
compromising academic prestige.
6
ETH is an old and well-established institute with its history stretching back
over 150 years. In recent years it has been joined in the rankings by its
sister school in French-speaking Switzerland, the École Polytechnique
Fédérale de Lausanne, or EPFL, which in its current form came up as
recently as 1969. It spent three decades in relative obscurity before its
fortunes were transformed under the leadership of Patrick Aebischer, a
neuroscientist who had built much of his academic reputation in the US
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while on the faculty at Brown. Aebischer spent sixteen years as president at
EPFL, from 2000 to 2016, an unusually long tenure for a university leader
in Europe, during which the school elevated its standing from being seen as
a keen but middling institution to joining the ranks of the top twenty
engineering schools in the world. Known particularly for his fundraising
skills, Aebischer was raising over €200 million a year near the end of his
tenure, a huge sum by continental standards, because of which EPFL now
boasts some of the best scientific research facilities in the world, including a
nuclear fusion reactor on its campus, one of only a handful in Europe.
When most universities on the continent still saw themselves as purely
academic institutions, Aebischer consciously set out to shape EPFL in the
mould of entrepreneurial schools like Stanford. ‘It had the Nobel Prizes but
it also had the Googles and Genentechs,’ he tells me. Venture funding raised
by EPFL startups, which was almost nonexistent when he first arrived,
stood at half a billion dollars in 2023, second in Switzerland only to ETH.
Known for his close ties to industry, Aebischer sits on the board of Nestlé
and Logitech and is the chair of the Novartis corporate venture fund. He
transitioned out of his role at EPFL in 2016 to focus on startups and
investing. He thinks that if an obscure research school in Lausanne can join
the ranks of world-class universities in a span of just fifteen years then
perhaps the same can happen for the startups ecosystem in the country. ‘I’m
obsessed about the areas where Europe can be competitive,’ Aebischer tells
me, ‘and if I take one step further, the areas where Switzerland can be
competitive.’
But in a world where tech superpowers like the US and China can bring
enormous resources to bear on staking out their claim over industries of the
future, where can a country like Switzerland, a fraction of their size, with its
entire population comparable to that of New York City, carve out a niche for
itself? The answer, for Aebischer, is healthcare. ‘You look at healthcare in
the US and it’s broken down,’ he says. ‘They spend 18 to 19 per cent of
their GDP on healthcare and the life expectancy is decreasing. It’s absurd.’
China too has a long way to go before its products are trusted in high-end
medicine where quality is paramount. ‘I always give this example that if
you had to implant something in your brain or your eye and if there’s a
product that’s Chinese-made or Swiss-made, I’d rather have the Swiss-
made,’ Aebischer adds.
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In doing so Switzerland would be playing to its traditional strengths. Two
out of the world’s five largest pharmaceutical companies – Roche and
Novartis – are Swiss. Basel, where they are based, is the single-most
important city in the global pharma industry, home to thirteen of the world’s
hundred largest life science companies. Switzerland is the second largest
exporter of pharmaceuticals in the world and the industry accounts for
almost half of all Swiss exports. These traditional pharma giants have also
been snapping up new companies globally, consolidating Switzerland’s
position in the emerging biotech sector. Bay Area based Genentech, an early
pioneer which is widely regarded as the world’s first and perhaps most
important biotech company, is wholly owned by Roche, the Swiss
multinational.
And with these acquisitions Swiss pharma giants are hoping to extend
their relevance not just to medicine but to modern life as we know it, where
their presence for much of the past century has been ubiquitous but also
often inconspicuous. Few would know that Valium, the first blockbuster
drug, which from the 1960s through to the 1980s was the most prescribed
medication in America, was developed in a lab at Roche. It was the first pill
to jump the medical fence and become something of a cultural icon, a
symbol of life in the mid-twentieth century and its attendant anxieties which
it was meant to overcome. ‘Mother needs something today to calm her
down,’ goes the 1966 Rolling Stones hit ‘Mother’s Little Helper’, ‘and
though she’s not really ill, there’s a little yellow pill’. In Woody Allen’s
2011 film Midnight in Paris when the screenwriter Gil time travels to 1920s
Paris, she has an encounter with the writer Scott Fitzgerald’s heartbroken
wife Zelda who is about to jump into the river. Gil offers her Valium. Zelda:
‘I’ve never heard of Valium, what is this?’ Gil: ‘Er, it’s the pill of the
future.’ And it was at Sandoz laboratories in Basel, which later became
Novartis, that the Swiss chemist Albert Hofmann synthesized LSD during
World War II, another compound which would become a cultural force that
defined an entire era.
Valium and LSD were not so much drugs designed to cure an illness,
which it was hitherto thought to be the entire purpose of pharmaceuticals
and the industry built around them, but more like pharmacological lifestyle
choices. Expect more of that ahead. Aebischer thinks that there is an entire
raft of substances coming our way, not quite medicines, but not quite
supplements either, but something in between, serving preventative rather
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than curative purposes, that would be a part of a normal healthy lifestyle.
He sees these products taking the form of semi-complex health promoting
preparations that are easily accessible at home, something like Nespresso,
the home brewed coffee machines, also a Swiss invention which took the
world by storm. Longevity is of course a major focus for well-funded
American companies like Altos and Calico, but for Aebischer they’re taking
the wrong approach, ‘they all think pharma,’ he says. The future of anti-
ageing is continuous low-grade enhancements to everyday lifestyles rather
than invasive medical interventions, and this, for Aebischer, is what
separates the Swiss from the American approach. ‘Let them work on
longevity and we’ll work on health span,’ he says.
7
In 1992, after spending a decade in academia in the US, Aebischer passed
over an opportunity to become an endowed chair at Harvard to return to
Switzerland. It was not an unusual choice. Many of the best graduates of the
Swiss education system find their way into marquee names in academia and
industry in the US and UK only to eventually head home as they approach
middle age. In that they are different from professionals who emigrate out
of other places in Europe and Asia who often leave for brighter prospects
across the Atlantic and then never look back. The reason is usually the
quality of life in Switzerland which compares favourably to just about any
other place in the world. Schools are free, healthcare is excellent, air
breathable, and streets safe. Zurich and Geneva, the country’s two largest
cities, rank among the five most liveable in the world.
Aebischer attributes much of this to the country’s relatively sane no
dramas politics which has underpinned hundreds of years of political
stability. ‘Switzerland is the only country that was able to master the ego of
politicians because the system is so decentralized,’ he says. Politics rarely
centres on individuals and supreme executive authority rests with a
committee of seven people, known as the Federal Council, instead of a
single head of state. The presidency is largely ceremonial and it’s not
unusual for regular people to not even know the name of the person holding
the country’s top political office. Swiss politicians, even at the highest level,
are known for their relative anonymity and down-to-earth personalities.
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In 2014, a picture went viral of then President Didier Burkhalter casually
tapping away on his phone while waiting for his train on a platform without
a security detail or other hangers-on or even any hint that anyone around
him recognized who he was. In 2018, another photo made the rounds of
President Alain Berset sitting on the pavement outside the UN building in
New York taking notes in between sessions of the General Assembly with
passersby not having the faintest idea that the man on the kerb ran one of
the twenty largest economies in the world. In another incident, Doris
Leuthard, one of seven people on the Federal Council and a former
president, was pictured sitting on the stairs of an overcrowded train because
she couldn’t find a seat on board.
Soon after taking the helm at EPFL, Aebischer went shopping for faculty
who fit the same profile as him: Europeans who felt they had got what they
wanted out of their sojourn abroad and were waiting for the right
opportunity to make their way back home. One of his top recruits was
Edouard Bugnion, an ETH graduate who spent eighteen years in Silicon
Valley, first as a student at Stanford, then as co-founder of VMware, which
would later be acquired by Broadcom for $69 billion, still the largest
acquisition in the Valley ever, and then as a top executive at Cisco. He tells
me that though he had lived the American dream he didn’t think twice
before trading it for a spot on the faculty at EPFL, in fact he felt lucky to be
able to do so. ‘Switzerland is an attractive place to live,’ he says. ‘It’s a
country that values its returnees, I think more than others. Other countries
are more insular in nature and if you leave then you’re outside the system
and it’s difficult to come back. Switzerland, because we’re such a small
country, goes out of its way to make it easy for you to come back. So if you
have Swiss roots and you have experience elsewhere and you come back,
it’s something that is valued and appreciated.’
Marcel Salathé, also an ETH and Stanford alum, and who has also taught
at Stanford, is another Swiss émigré who couldn’t resist the pull of home as
the years went by. ‘I always felt I have two hearts in my chest, one
European/Swiss and the other American,’ he tells me. ‘The American one is
about can-do, pioneering new frontiers, which I absolutely love. And the
thing that attracts me to Europe is the more societal aspect, people sticking
together when times get tough, proper infrastructure, real social networks,
those kinds of things. And eventually I realized that one of them is easier to
transport around. I can’t take the Swiss infrastructure with me when I go to
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the US. But I can take that American spirit with me to Europe. And so that’s
why I said I’m going to go back.’ Salathé now heads the Digital
Epidemiology Lab at EPFL and is the organizer of Applied Machine
Learning Days, or AMLD, a prominent gathering of the AI community in
Europe.
This systematic recycling of talent has been to the benefit of the
country’s technical capabilities, often placing it at the forefront of the state
of the art in the world. In 2020, when Covid hit, Bugnion and Salathé
teamed up to develop Switzerland’s response to the pandemic. Under the
leadership of another EPFL faculty member, Carmela Troncoso, and in
partnership with collaborators at ETH, their team developed a protocol
called the Decentralized Privacy-Preserving Proximity Tracing, or DP-3T,
which laid the technical foundation for contact tracing, the system for
identifying and notifying individuals who might have been exposed to an
infected person. DP-3T would later be picked up by Apple and Google for
their joint exposure notification system, known as GAEN, which was
incorporated into iOS and Android and rolled out to billions of users
worldwide. Switzerland was the first country in the world to come out with
an app for contact tracing built on the GAEN framework. The team at EPFL
essentially helped establish the global gold standard for contact tracing,
with DP-3T influencing not just the system adopted by the big tech
companies but also by countries including Austria, Belgium, Croatia,
Germany, Ireland, the Netherlands and Portugal who built their contact
tracing solutions based on this protocol.
Like trains and universities and healthcare, here too the idea that
technologies and systems inevitably reflect the values of the context in
which they arise was on display. There were many competing protocols for
contact tracing that came up around the world. Singapore’s government
came out with BlueTrace which was adopted by Australia, the UAE and
other countries in the Asian hemisphere. A European consortium launched
what was called the Pan-European Privacy-Preserving Proximity Tracing,
or PEPP-PT. China had its own national system. All these approaches were
centralized, they gathered data from users’ phones and stored it in a central
database. The DP-3T stood out particularly because of its decentralized and
privacy preserving character, both core Swiss values. The system used
Bluetooth instead of GPS, which gathered information only about whether
people were in close proximity and not about where exactly they were. A
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phone belonging to someone who had tested positive would send
anonymous alerts directly to other phones that had been nearby without
uploading this information to a central database, ruling out the possibility
that the authorities could maintain detailed logs of infected people and their
identities and locations or engage in a data grab that could be used for
purposes extraneous to the crisis at hand. This risk proved to be more than
just theoretical when it was subsequently revealed that in Singapore law
enforcement agencies had used contact tracing data in criminal
investigations.
DP-3T’s privacy preserving features were partly the reason why big tech
companies chose this protocol over competing approaches, with Google’s
Vice President for Android Dave Burke specifically noting that the Swiss
protocol ‘gives the best privacy preserving aspects of the contacts tracing
service’.
Salathé adds: ‘Many European governments did not want to have
anything to do with this decentralized approach. They wanted to have a
centralized approach. And that really shocked me quite deeply. Eventually,
of course, they realized it’s not them making the decision, but Google and
Apple, which was a shock to them but welcome to the new world I guess.
Had the European governments had their way we would not have this
privacy preserving contact tracing protocol that we have now. That to me
was quite a shock, because I was always thinking, well, Europe, that’s
where everyone is privacy conscious, and in the US maybe not so much.
And the way the dynamic played out was exactly the opposite. The
European governments, many of them wanted to have a non-privacy
preserving solution where they said privacy means trusting us, whereas the
two American tech giants said, no, no, no, no, we’re going to build privacy
into this. I could not understand what was up and what was down any
more.’
The implications of this partnership between companies from one
country, universities from another, and governments across continents go
beyond DP-3T. It outlines a model that we’re likely to see frequently in the
years ahead. Salathé, who was the most quoted scientist in the Swiss media
during the pandemic, notes that this experience shines a light on what
public policy everywhere is going to look like in the future. ‘If I now think
ahead of new future crises, I am not expecting public institutions to be able
to really solve these for us,’ he says.
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8
Returnees are not the only ones bringing top-tier expertise from the outside
world to Switzerland. The country has an unusually high proportion of
foreign academics working in its universities. Four out of every five faculty
members at EPFL is an immigrant. ‘I don’t know how many countries
would accept that,’ says Aebischer, noting that Switzerland, because of its
size, has no option but to tap a global talent pool to stay competitive. ‘If you
don’t recruit from outside, there’s no chance.’ Much of the country’s
reputation in the sciences is built on foreign talent and over half of its thirty
Nobel Prizes were won by scientists working at Swiss institutions but who
were born overseas.
One of the more recent superstar arrivals is Maryna Viazovska, a 40-
year-old mathematician of Ukrainian origin who joined EPFL in 2017 and
where she is now a full professor. In the spring of 2022, just as Russia
began its invasion of Ukraine, where she still has family, Viazovska won the
Fields Medal, the discipline’s highest honour, making her the second and
currently the only living woman to win the award in its eighty-eight-year
history. Viazovska, who’s work focuses on the most efficient way to pack
spheres in a given space, and who was educated in Ukraine and Germany,
declined an offer from Harvard to take the appointment at EPFL where her
husband, a physicist, is also on the faculty. She is the latest of a clutch of
top-tier mathematicians who have taken up residence in Switzerland which
can now claim to have as many as six Fields medallists, all six of them
immigrants, who are still active in the discipline. Until recently they had
seven, but in 2023, Wendelin Werner, a German-born French mathematician
who had been a long-time faculty member at ETH, left for Cambridge. This
is an unusually high concentration of elite math talent in such a small
geographical area, perhaps the densest in the world, all within a three-hour
train ride, given that there are less than fifty Fields medallists who are still
alive and even fewer who are still making contributions to the field.
It’s not just scientists who have been moving there. Switzerland is not
generally seen as a nation of immigrants, a self-image that it actively
resists, but it hosts a higher proportion of foreign-born people than
countries that are more explicit about immigrant identity, like the US, and
comparable to places like Canada and Australia which are actively trying to
re-engineer their demographics. One in four Swiss residents was born
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overseas. Almost a third of the Swiss population are immigrants or
descendants of immigrants. The country adds 100,000 immigrants, or 1 per
cent of its population, every year.
Their contributions go far beyond science. Much of Switzerland’s outlier
success in business is also the work of overseas talent. Nestlé, its largest
company, which is also its largest employer, and which has been the
dominant force on its corporate landscape for well over a century, was
founded by Henri Nestlé, a German political refugee. Swatch, the largest
watchmaker in a country known for watchmaking which is, in fact, the
largest watchmaker in the world, was founded by Nicolas Hayek, an
immigrant from Lebanon. Valium, the world’s first blockbuster drug, which
saved Roche from certain bankruptcy, was developed by Leo Sternbach, a
Polish refugee. Beyond business, too, immigrants have left their mark on
Swiss cultural and intellectual life. Roger Federer’s mother is from South
Africa. Lenin and Trotsky, though by no means Swiss, spent consequential
periods of their lives in Switzerland and made this small country relevant to
big history that transpired far beyond its borders.
They weren’t the only short-term immigrants who left their mark. The
most famous example is of course Einstein who came up with the theory of
relativity while working at the Swiss Patent Office in Bern before leaving
for Princeton. Another short-term resident is Vitalik Buterin, who invented
Ethereum while living in Zug, which is where the Ethereum foundation is
still based. Zug’s status as the unlikely birthplace for the world’s second-
most important cryptocurrency has made this unassuming city in central
Switzerland one of the more important hubs for blockchain technology,
sometimes called ‘Crypto Valley’, a branding that the cantonal authorities
have actively leaned into, even allowing its residents to pay their taxes with
cryptocurrencies.
The flow of migrants has kept up in part because Switzerland has
historically been not just a neutral but also an open and tolerant country. It
never really saw the same sort of repression and scapegoating of minorities
that until a generation ago was a prominent feature of domestic politics in
larger European states. In fact, the country has historically been a
destination for minority ethnic groups fleeing persecution elsewhere on the
continent, bringing their talents and drive with them.
The earliest, largest, and, from an economic perspective, most important
wave happened in 1572 when over 20,000 Huguenots, French Protestants
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who followed the Calvinist tradition, were systematically slaughtered by
Catholics in Paris in what was known as the Massacre of St Bartholomew’s
Day. The French Huguenots fled to neighbouring countries in droves and
many of them settled in Switzerland. The very word ‘refugee’ originates
from this Protestant migration to Switzerland, derived from the French
word ‘réfugié’, which referred specifically to the Huguenots fleeing
religious persecution in France. As an ethnic group the Huguenots are
known for their work ethic and commercial acumen; John Rockefeller,
Henry David Thoreau and Warren Buffett are some of the more noteworthy
Huguenot descendants.
In Switzerland, the new arrivals laid the foundation for the industries for
which the country is known today: watchmaking, finance and
pharmaceuticals. Prominent Geneva banks like Pictet, Lombard Odier,
Mirabaud and Bordier are all products of this Huguenot migration.
Switzerland has since had a long tradition of sheltering refugees fleeing
political violence abroad, accepting large numbers of people fleeing armed
conflict throughout the past century, from the wars in Hungary and
Czechoslovakia to the more recent conflicts in Ukraine and Afghanistan.
James Breiding, the author of Swiss Made, an account of the country’s
corporate history, notes that Switzerland’s much maligned policy of
banking secrecy emerged initially from this well-intentioned and principled
desire to protect ‘the private sphere from state repression’. Political asylees
could deposit whatever valuables they had brought with them discreetly
without placing their assets at risk of seizure. Private banks like Pictet had
initials on their doors rather than their full names and clients could enter
and exit using disguised entrances at the back. Hans Baer, heir to the Julius
Baer banking dynasty, notes in his autobiography: ‘It could happen that a
client introduced himself with a bottle of cognac: “My name is Hennessy. I
don’t want to say more. Here is $300,000.” We accepted the money gladly,
thankful for the trust placed in us.’ Nicolas Hayek, the founder of Swatch,
has said that ‘the great value of Switzerland is that it provides refugees with
physical and financial asylum’.
Switzerland’s humanitarian tradition is not just the unlikely origin of its
trademark banking secrecy but also the starting point for its status as
something of a global capital for international organizations. The first was
the International Committee of the Red Cross, or ICRC, established in
1863, which paved the way for the Geneva Conventions, widely regarded as
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the beginnings of modern international humanitarian law, and the
foundation for ‘a modern, multilateral order that puts people first and
upholds the supremacy of law over power’. The organization’s flag, red
cross on white background, is a mirror image of the Swiss one. The ICRC
was the first to establish Geneva’s international character and the city’s
cosmopolitanism has snowballed ever since. It now hosts the UN’s
European headquarters, the organization’s largest presence outside New
York, and its constituent organizations like the WTO and WHO.
Switzerland is also the location of choice for other international non-
governmental organizations: the International Olympic Committee is based
in Lausanne, FIFA is based in Zurich. This wave of international
organizations has been followed by private multinationals and global tech
companies. Google’s largest engineering hub outside the US is in Zurich,
and it is here that Google Maps was developed.
But just because Switzerland has a lot of immigrants doesn’t mean it also
happens to like them. Mainstream outlook towards the influx of foreigners
is, at best, ambivalent and the tension between the economic necessity and
sometimes humanitarian obligation of taking in more people and the
political preference for preserving the country’s demographic character is a
recurring and polarizing theme in Swiss public affairs. The sentiment was
best captured by the writer Max Frisch who wrote in 1965: ‘We wanted
workers, we got people instead.’ Switzerland has in recent years tightened
its immigration rules for asylum seekers and foreign workers. EPFL and
ETH, which have more international students than Swiss ones, have tripled
tuition fees for overseas applicants and are mulling introducing caps on
foreign enrolments. Stemming this flow of migrants though is going to be
an enduring challenge. Switzerland, unlike other migrant destinations,
receives people mostly from other European nations, three quarters of
whom come from within the EU. Its access to the European single market
depends on a reciprocal willingness to adhere to all four EU freedom
principles, which includes the movement of people. Given the limited room
to manoeuvre, the policy posture so far has been to muddle through, which
is unlikely to change for the foreseeable future.
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9
Switzerland’s international character is not just shaped by returnees and
immigrants but also by an unusually large diaspora. One in ten Swiss
citizens live abroad, one of the highest ratios of expatriate to native
population of any nationality in the world, a cohort large enough that it is
sometimes called the 27th canton, or the Fifth Switzerland, a reference to
the four distinct linguistic regions – German, French, Italian and Romansch
– that make up the country. All this coming and going of natives and
foreigners has brought ideas from all over the world to converge on this
small stretch of land in the heart of Europe. Some of these émigrés play an
outsized role in their adopted countries but are often so well-integrated into
their environments that it is not uncommon for their Swiss origins to
sometimes fade out of view.
Louis Chevrolet, Hansjörg Wyss and Guillaume Pousaz are good
illustrations of three generations of Swiss entrepreneurs who have made
their mark abroad. The Chevy is seen as a quintessentially American brand
but it has its origins in the decidedly un-American sounding town of La
Chaux-de-Fonds in French-speaking Switzerland. It is here that the
company’s founder, Louis Chevrolet, was born in 1878. The self-taught
engineer and world-record-holding racing driver would later move to
Philadelphia where he would catch the eye of William Durant, the founder
of General Motors, who after being ousted from his own company would
team up with Louis to set up a rival car company, Chevrolet, only the third
car company to be founded in the US. Louis worked on the very first front-
wheel-drive cars and these early innovations helped the company
outcompete Ford and GM to in short order become the largest car company
in the US. But Louis’s life would follow a tragic path. He had a falling out
with Durant and as a result left the company and sold all his shares. When
his other entrepreneurial ventures failed, he was forced to go back to
Chevrolet on unfavourable terms, not as a manager, but as a regular
mechanic working on the assembly line, doing menial tasks as an
anonymous worker for a company that still bore his name just to make ends
meet. Louis died in poverty in 1941 but left an enduring legacy in one of
America’s most iconic brands. In La Place de la Concorde Suisse John
McPhee writes that Chevrolet’s bowtie emblem is directly inspired by the
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cross on the Swiss flag: ‘n’est pas sans rappeler, de façon stylisee, le pays
d’origine du constructeur’.
There are other cheerier stories. Just as Louis Chevrolet was exiting the
scene, another Swiss entrepreneur who would make his presence felt in the
US, Hansjörg Wyss, was born in modest circumstances in Bern in 1935. His
father sold calculators and his mother was a homemaker. Wyss studied
engineering at ETH and then made his way to Harvard Business School
where he got his MBA in 1965. He would later make it big as the founder of
Synthe, a medical device manufacturer, which he sold to Johnson &
Johnson for $20 billion in 2012. And so began his second career as top-tier
philanthropist and major behind the scenes force in American politics. Wyss
has given over $700 million to Harvard, making this quiet Swiss-born
billionaire, who now lives in Wyoming and rarely gives interviews to the
media, the largest donor in the school’s history bar none. Mark Zuckerberg
and Priscilla Chan ($519 million), Ken Griffin ($500 million) and Leonard
Blavatnik ($200 million), boldface names that most frequently come up as
the school’s major benefactors, all rank after Wyss, a name that would be
unknown to most of the school’s alums. The 89-year-old billionaire has in
recent years increasingly found himself in the crosshairs of right wing
groups and all shades of conspiracy theorists who ascribe sinister motives to
what they consider to be his outsized role in US politics, the new Soros, a
generous benefactor of progressive causes who the New York Times has
called ‘one of the most important donors to left-leaning advocacy groups
and an increasingly influential force among Democrats’. According to a
biography of Wyss written by his sister, his goal is to ‘interpret the
American Constitution in light of progressive politics’. He has given almost
a quarter of a billion dollars to the liberal Sixteen Thirty Fund alone which
organizes campaigns on issues like abortion, minimum wage and voter
registration. Wyss has also played a transformative role on the Swiss
technology scene, directing over half a billion dollars to set up major
scientific institutes like the Wyss Center for Bio and Neuroengineering in
Geneva, the Wyss Translational Center in Zurich and the Wyss Academy for
Nature in Bern. I’ve lost count of the number of Swiss deep tech
entrepreneurs who told me they received funding from one Wyss-related
foundation or the other, none of which required them to hand over any
equity, making him the single largest individual private donor to Swiss
innovation and research.
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Leading the current generation of Swiss-born tech entrepreneurs is
Guillaume Pousaz, the founder of Checkout.com, a payments processing
company, analogous to Stripe in the US, which serves major brands like
Netflix and Siemens. When the company raised a billion dollars for its
Series D round in 2022, at a valuation of over $40 billion, it became for a
while the most valuable startup in Europe. Pousaz dropped out of EPFL and
later moved to Singapore to launch his company which eventually re-
domiciled to London. The Geneva native grew up in difficult financial
circumstances and joined the ranks of billionaires by his late thirties. He
now lives in London but still has strong ties to his home country which is
where his family office, Zinal, named after a mountain village in
Switzerland that marks the end point of a gruelling 31-kilometre mountain
race, is based. It is a prolific investor in Swiss startups.
10
The stories of these émigrés were enabled by a thriving culture of
entrepreneurship in Switzerland which has made this small country a
radical outlier when it comes to business performance. Eleven of the
world’s 500 largest companies and thirteen of Europe’s 100 biggest
corporations are Swiss. Switzerland ranks eighth in the world for the
greatest number of Fortune 500 companies, which is a remarkable figure,
given its minuscule size compared to the others on that list: US, China,
Japan, Germany, France, South Korea and the UK. It has the greatest
number of Fortune 500 companies globally bar none when measured
relative to its population: more than three times the US and fifteen times
more than China. And in contrast to other small rich countries like
Singapore and Qatar which built their wealth on a relatively narrow
economic base, Switzerland has globally known companies across a broad
range of industries like banking (UBS and Credit Suisse), food (Nestlé),
pharma (Roche and Novartis), commodities (Glencore), insurance (Zurich
and Swiss Re), watchmaking (Richemont, Patek Philippe, Hublot and
Rolex), robotics (ABB), hospitality (Ritz), and, of course, chocolates (Lindt
& Sprüngli and Barry Callebaut). This is remarkable outperformance by a
landlocked country with little to no natural resources.
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‘Switzerland has always been strong in using its Swissness as a really
reputable brand internationally,’ says Oliver Heimes, a partner with
Lakestar, a venture fund based in Zurich. There is a premiumness associated
with Switzerland which has historically made its companies less susceptible
to low-cost competition from abroad. It probably wouldn’t be that hard for a
Chinese company to come out with a product that, technically speaking, is
the same as what’s on offer at Rolex or IWG and massively undercut them
on price. But that simply wouldn’t work. China exports 30x more watches
than Switzerland. And yet in 2023, Switzerland’s watch industry made $28
billion in revenue while the Chinese only made $2 billion. The difference is
that while the average price of a Chinese watch is $4, for a Swiss watch it is
$1,679. That brand advantage is hard to beat. ‘Swissness has become a
brand in its own right,’ writes James Breiding, the author of Swiss Made.
‘And this may be the country’s most precious and enduring comparative
advantage.’
A new generation of consumer brands have been coming out of
Switzerland which tap into these positive associations, the most prominent
of which is ON, an athletics sportswear brand which since its launch in
2010 has become one the fastest growing lifestyle brands globally. The
company, backed by Roger Federer, who is both an investor and a brand
ambassador, is now worth over $11 billion. ON’s fortunes have been
buoyed by a blurring of the line between athletics and everyday life in the
wider culture. ‘If you think about what has happened over the last few
years, it’s that sports is the new uniform,’ the company’s founder, David
Allemann, told me. ‘So while the prime archetypes of fashion in the past
have been more kind of the military uniform and the classical jacket and the
coat, which also came from kind of military archetypes, now it’s the hoodie
and the track pants and the tights and the sneakers.’ Allemann says that
Switzerland has everything to do with the company’s success: it’s a small
country, it’s easier to stand out and reach a tipping point compared to larger
markets like the US where a startup like his would have easily been
drowned out by the noise. And then there’s brand Switzerland, the inherent
advantage of every Swiss company. ‘We are building a premium sports
brand and the emphasis is on sports and on premium,’ Allemann tells me.
‘And I think this premiumness is very much associated with Switzerland.
Engineering is very much associated with Switzerland. Whether it’s
watches or railways. So kind of premiumness and engineering come
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together very much in the DNA of the Swiss brand. And that’s why we put a
flag on our shoes and proudly write Swiss engineering next to it because
that’s our DNA.’
If premiumness is one aspect of brand Switzerland, trust and discretion
are the others. Patrick Aebischer points out that quality and reliability have
become core elements of Swissness: ‘Switzerland is a kind of trust,
reputation is the brand,’ he says. This has made it a hub for companies that
play a big role in what Eduard Bugnion, the professor at EPFL, calls ‘the
trust protocols of world commerce’. Their presence is ubiquitous but also
hidden given that their entire business model is based on secrecy. The
poster child for this sort of company would be SICPA, a hundred-year-old
family business which is not listed on the stock market and does not allow
any outside shareholders. It first came up as a provider of inks for identity
documents, passports and protected materials, including securing most of
the world’s banknotes including major currencies like the dollar, euro and
the Swiss franc. It eventually branched out into adjacent areas like tracing
counterfeit goods and digital seal technology for registries. The company is
a major sponsor of the ‘unlimitrust campus’ in Prilly, an industrial area
northwest of Lausanne, a vast complex that serves as an incubator for
startups that ‘promote the economy of trust’, an ecosystem that is supported
by the cantonal government and EPFL.
A more recent entrant in this space is ID Quantique, a Geneva-based
quantum technology company which helps organizations keep their data
safe using quantum-safe network encryption. Since 2007, ID Quantique’s
technology has been used to protect the voting process in Geneva, securing
the connection between the central ballot counting station and the
government data centre. The company’s founder, Grégoire Ribordy, tells me
that quantum technology is a lot more advanced and market ready than
people generally think and that its relevance is growing in the face of the
need to protect against ‘reactive vulnerability’: the idea that much of the
world’s sensitive data is currently protected by conventional encryption
methods, which would be easy to crack with quantum computers which are
just around the corner, so organizations need to prepare ahead of time and
upgrade the encryption levels of their existing stores of data in anticipation
of the arrival of these more powerful systems. ‘I would say we were fifteen
years too early,’ Ribordy tells me, but now things are taking off in the field
of quantum security with high-profile data breaches like the Sony hack
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revealing that by the time organizations realize they’re vulnerable to newer
threats it’s already too late, so future-proofing systems is moving higher up
on the corporate agenda.
Switzerland has a history of growing tall companies and has a healthy
ecosystem of new startups. But none of them have scaled to the level of
some of their globally known predecessors like Nestlé and Novartis. Why? I
put this question to Anja König, the Global Head of the Novartis venture
fund, based in Basel. The limitation, she says, is mostly the financing.
Swiss companies have good access to the smaller amounts of money needed
to get going but don’t have robust access to the larger amounts of money in
the public markets that are needed to grow. Two reasons. First, the absence
of a European equivalent to the Nasdaq, a technology focused stock market
that has less stringent requirements for listing, so newer ventures can raise
public funds more easily. Europe’s stock market landscape is extremely
fragmented with forty-one different exchanges compared to just three main
exchanges in the US, which dilutes the already limited pools of risk capital
across too many different competing centres. ‘The single most important
thing that Europe should think about is the European Nasdaq idea to be able
to keep companies in Europe and build them up sustainably and somebody
needs to take the leadership,’ says König. ‘Switzerland might as well try
because they have a pretty strong banking sector.’ The second reason is that
Switzerland is not a member of the EU, which limits its access to European
funding mechanisms, the biggest of which is the European Investment
Fund, or EIF, which invests in venture funds on the continent. But that
money comes with strings attached: most of these EIF funds must be
channelled to EU companies. Since Switzerland exists outside of that
context its companies can’t tap these funds and instead compete for the
relatively limited funds that venture capital funds have earmarked for
outside investments, which happens to be a very competitive field. ‘This
means that Swiss companies are directly competing with American
companies,’ König tells me. ‘Now Swiss companies are very competitive
for many reasons within Europe, but competing with the US is not that easy.
So I think this is the single most important issue that Switzerland needs to
fix: to clarify its relationship to these European funding mechanisms.’
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CHAPTER SEVEN
The New Mittelstand
‘Silicon Valley is good for high tech, but Germany is good for deep tech.’
1
Germany has a long and storied history in aviation. It begins with Otto
Lilienthal, a nineteenth-century German aviation pioneer known as the
‘flying man’, who developed some of the earliest gliders capable of
sustained and repeated flights. Lilienthal’s company, Maschinenfabrik Otto
Lilienthal, was the world’s first aeroplane company, and his Lilienthal
Normalsegelapparat, German for ‘normal soaring apparatus’, was the
world’s first aeroplane in series production.
Lilienthal flew over 2,000 flights until he died in a fatal crash in August
1896. He was only 48. His last words, also inscribed on his tombstone, were
‘Opfer müssen gebracht werden!’ (‘Sacrifices must be made!’). Lilienthal’s
untimely demise prevented him from achieving his goal of powered flight.
But his bold experiments were a direct inspiration to the Wright brothers
who did manage to be the first to achieve that feat. Wilbur Wright said of
Lilienthal:
No one equaled him in power to draw new recruits to the cause; no one equaled him in fullness
and dearness of understanding of the principles of flight; no one did so much to convince the
world of the advantages of curved wing surfaces; and no one did so much to transfer the
problem of human flight to the open air where it belonged … he was without question the
greatest of the precursors, and the world owes to him a great debt.
Germans made other major contributions to early aviation. The V2
rocket, developed by Wernher von Braun during World War II, was the first
man-made object in space. Von Braun would later be captured by Allied
troops and moved to the US at the end of the war as part of Operation
Paperclip, a secret government plan to bring over a thousand German
scientists to the US to work on military technologies.
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The former German nationalist took little time to ease into his new life as
an American patriot. Von Braun is now regarded as the father of the US
space programme, the one man most responsible for bringing the US into
the space age. He designed all the early rockets that mattered: the Jupiter-C
that powered Explorer-1, the first American satellite; the Redstone that
powered Project Mercury, which put the first American astronaut into orbit;
and the mighty Saturn-V that powered the Apollo missions, which put
humans on the moon.
Jet propulsion in general is a German invention. The world’s first civilian
jet aircraft, the Heinkel He 178, developed in 1939, and the world’s first jet
fighter aircraft, the Messerschmitt Me 262, developed in 1941, were also
made in Germany. But after these early triumphs, Germany largely ceded its
pre-eminence in aviation to the US. Today, four out of five of the world’s
largest aircraft manufacturers and all five of the most valuable space
companies are American.
Lilium, an aerospace company based in Munich, which takes its name
from Otto Lilienthal, wants to restore Germany’s standing in aviation. It
was founded in 2015 by four graduates of the Technical University of
Munich (TUM), the country’s premier aerospace engineering school.
Lilium makes compact electric jets, also known as eVTOLs, or electric
Vertical Take-off and Landing Aircraft.
Lilium is riding the next big wave in aviation. At present, air travel is
typically used for long journeys, between cities and continents. eVTOLs
promise to make flying a viable option over shorter distances, within cities
and suburbs. These small electric planes can take off and land vertically and
hover around like a helicopter. Some are nimble enough to roam around
freely in dense urban environments, capable of picking up and dropping off
passengers on rooftops or even crowded streets. The idea is to change air
travel from an elaborate ritual that involves tickets, check-ins, airports and
runways to something that feels more like hopping on a bus.
At any given moment there are anywhere between 8,000 to 20,000 planes
in the sky. We can expect those numbers to climb sharply as eVTOLs roll
out. This will be a step change in what it means to fly.
The Lilium Jet has a fuselage that is not much larger than a standard
SUV. It has room for up to six passengers and can fly 175 kilometres on a
single charge, about the same range as an average electric vehicle, with
plans for longer range aircraft in the future. It emits zero CO2 and is quieter
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than regular planes. With its smooth curves, minimalist interior and
touchscreen controls, Lilium very much lives up to its billing as the Tesla of
the skies.
‘We wanted to prove that it can be done here,’ Daniel Wiegand, the
company’s young and charismatic co-founder, told me. ‘If Elon can build
SpaceX in the US, why can’t we build this here?’
That idealism has been severely tested. When Lilium went public in 2021
it was valued at $3.3 billion, one of the biggest stock market debuts by a
German tech company ever. It has since lost 80 per cent of that value. The
company’s most public crisis came in 2023 when its stock price dropped
below a dollar, raising the imminent prospect of a delisting by Nasdaq. It
managed to avert disaster by securing a last-minute $175 million cash
infusion from Tencent. Scepticism around the company has also grown
because of delays with the large-scale roll-out of its aircraft.
In the face of mounting challenges, Wiegand, who founded the company
on the premise that big things can happen in Germany, has sometimes
found himself wondering: can big things happen in Germany? ‘In
retrospect, I think in some sense we prove that it can be done, because we
still exist, from another perspective in some areas we proved that it’s a
challenging environment,’ he says. ‘There’s not enough money, there’s not
enough growth capital, there isn’t enough of a risk-taking culture. The
employees in Germany are more conservative and not everybody dares to
swap a comfortable job in a good company with the risky adventure of a
startup.’
Lilium sums up both the progress Germany has made in creating a more
supportive environment for high-risk ventures but also the challenges that
still confront its most ambitious companies. The most tired question in all
European industry is: why hasn’t the continent produced anything like an
Apple or a Google; a large, globally relevant tech company that is known
everywhere from Chile to Japan? And the answer in so many different ways
comes back to what Wiegand is talking about above: capital and culture.
The environment is too placid, there isn’t enough money for risky ventures,
there aren’t enough entrepreneurs chasing bold new ideas. Lilium was
among the first wave of companies shaking up that status quo.
‘Lilium has a shot at being extremely disruptive,’ says Francesco
Sciortino, founder of Proxima, a fusion energy startup in Munich. ‘It turns
out that the idea is more complicated and more expensive to bring to
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fruition than some people had expected at first, but still it’s an amazing
company.’
Lilium may yet change what it means to fly. But it can credibly claim to
have already changed startup culture in Munich. When it first came up a
decade ago there wasn’t much else going on. Fast forward ten years and the
city can now legitimately claim to be the deep-tech capital of Europe,
spinning out new ventures on everything from robots to rockets to
autonomous cars. ‘Many of those founders said to me, we’ve done it here
because we’ve seen that you’re still alive and kicking,’ says Wiegand.
Others seemed to agree. ‘This is very good from an ecosystem perspective,’
says Sciortino. ‘It makes us all more ambitious.’
2
Germany emerged as a unified political entity in its modern form when Otto
von Bismarck proclaimed the new German Empire from the podium of the
Hall of Mirrors at the Palace of Versailles near Paris at the end of the
Franco–Prussian war on 18 January 1871. The newly anointed German
Emperor, Kaiser Wilhelm I, imposed heavy reparations on the defeated
French. Almost 5 billion francs, or a quarter of the entire French GDP at the
time, was paid in indemnities from France to Germany over a period of less
than three years. Some of this capital was used to fund new ventures.
‘The Kaiser had a lot of money from winning the French War,’ says
Rafael Laguna, the founding director of the Federal Agency for Disruptive
Innovation, or SPRIND, in Leipzig. ‘They used it to help professors found
their companies; the chemicals industry was created, the pharma industry
was created, the car industry was created, this was all in those twenty, thirty
years. Millions of Deutsche Mark which would translate to billions today
was poured in by that government.’
The Kaiser’s massive investments kicked off what is known in Germany
as Gründerzeit, or Founder’s Era, a period of transformative economic
boom which saw the creation of dozens of new industries and hundreds of
enterprises. Virtually all the companies that are synonymous with German
industry even today – Siemens, Bayer, BASF, Deutsche Bank, Allianz,
Bosch, Braun, BMW, Mercedes – came up as a direct consequence of the
Gründerzeit in the late 1800s.
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These investments would set Germany up to compete in virtually all the
industries built around the new technologies of the early twentieth century.
Karl Benz and Gottlieb Daimler invented the world’s first automobile in
Mannheim in 1886. Karl Ferdinand Braun invented some of the very first
versions of the television in Strasbourg in the 1890s. And Konrad Ruse built
the world’s first fully functional programmable digital computer, the Z3, in
Berlin in 1941.
It was largely thanks to the Gründerzeit that a hundred years ago
Germany sat comfortably alongside the US and UK as one of three most
technologically capable nations in the world. But while the country excelled
in developing and commercializing technologies of the early twentieth
century – radio, television, cars, planes – it barely gets a mention when it
comes to the technologies of the late twentieth century: computers, internet,
mobiles. Why?
Depends on who you ask. In Germany, I got two very different and very
contradictory answers. The first is the obvious one. Germany was on the
receiving end of a whole lot of history that went down in the previous
century. It was the principal theatre for all three major conflicts that defined
that era: two hot wars and one cold one. The country was simply too
overwhelmed by geopolitical events to focus on technology and industry.
The tumult had a knock-on effect on the German psyche: ‘You can do
worst-case scenario planning, but no one in the world has ever actually seen
this worst, worst, worst case becoming real. But Germany has, right?’ says
Christian Vollmann, founder of C1, a green energy startup based in Berlin.
‘Germany has seen the absolute nightmare, the absolute worst case, become
reality and this is what then after that has shaped our perception of risk, we
are the only ones who know that the worst-case scenario can actually
happen.’ He adds: ‘I do think that it’s holding us back. Germans tend to be
sometimes irrationally risk averse, it’s not rational any more, that’s a big
problem if you talk about new technologies because they are inherently
risky.’
The other, diametrically opposite explanation is that Germany is not so
much psychologically scarred as it is ‘fat and happy’. The country went
through a lot, took it all in its stride, and came out on top. At the end of
World War II, Germany had lost 10 per cent of its population, 40 per cent of
all housing, a third of its industrial capacity. Its currency, along with the
wider economy, virtually collapsed. Today it is the largest economy in
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Europe, fourth largest economy in the world, and the third largest exporter
globally. The country recovered from war and dismemberment within one
lifetime because the postwar generation was willing to roll up its sleeves
and get to work. But, some say, the generation after has gone soft and
complacent.
‘Why are we lagging behind? It’s because we’re fine,’ says Rafael
Laguna. ‘I mean it’s a rich country, right? Gen Z, they’re not like the kids
eighty years ago where Germany was destroyed. I grew up with this ethical
framework of creating value for society, working, getting up at six and
doing your thing. They say, look, I’ve got this one life. I can work for
twenty-four hours and have enough money for a week, the rest I can do
what I really like doing. And of course, that’s not the spirit that you need to
create disruptive industries.’
Whatever the precise reasons for Germany’s relative decline in building
and commercializing new technologies, the net effect is it now sees itself as
a massive industrial power that has somehow lost its way in the digital age.
A century ago, when the US produced Ford, General Motors and General
Electric, Germany responded with BMW, Benz and BASF. But even as the
US has produced Apples, Googles, and OpenAIs decade after decade since
then, Germany has struggled to keep pace. And now it wants that to change.
3
The institutional vehicle to effect that change is the Federal Agency for
Disruptive Innovation, or SPRIND, established by the German government
in Leipzig in 2019. The agency has the explicit mandate to promote and
fund disruptive innovations or, if you will, to kickstart a second
Gründerzeit. Rafael Laguna, the agency’s founding director, tells me that
the agency is loosely modelled on DARPA, revised and updated for the
twenty-first century, and minus the military bits.
The agency’s main role is to plug the funding gap between research and
commercialization of new technologies, which Laguna calls the valley
death. ‘I think we’re doing pretty good science,’ he says. ‘Basic research?
Great. But we’re not doing well translating that into industries.’ German
science is indeed in good shape. The country ranks third behind the US and
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UK among nations that produce the most Nobel laureates in the sciences. In
per capita terms it outranks even the US.
Laguna has a war chest of a billion euros. He’s sort of like a benevolent
venture capitalist who doesn’t need to take equity in the companies and
projects in which he invests. ‘We don’t need to create ROI,’ he says. ‘But
we need to create returns for the people and we need to create industries
that then do their thing in our country, so it’s a few levels above that.’
DARPA-like agencies are of course now everywhere; Sweden has Vinnova,
NATO has DIANA, Japan has Moonshot R&D. But SPRIND is different in
that its geographical reach isn’t limited to Germany or even Europe. It
spans the globe. ‘Whoever has the best idea, we will support,’ says Laguna.
DNA origami is one of the technologies that has benefited from SPRIND
funding. DNA, the basic building block of life, can be folded, a lot like
miniature paper, to create nano-scaled structures in two and three
dimensions. It has been used for over two decades to make nanoscale art,
sculptures, illustrations and typography a thousand times thinner than a
single strand of human hair. Now this approach to nanoengineering is
entering practical applications.
DNA origami is being used to make intricate structures like scaffoldings,
machines and robots on an atomic scale. SPRIND has funded two Munich-
based biotech companies that are bringing this technique into the
mainstream: Capsitec, which makes molecular ‘cages’ or ‘traps’ that can
snare viruses and neutralize them, and Plectonic, which develops
nanorobots, called LOGIbodies, that can deliver drugs like anticancer
medication specifically to the cells where they are needed. ‘The underlying
technology is a platform technology that will allow for many, many more
applications,’ says Laguna.
Germany’s biotech industry is having a bit of a moment. Much of that is
because BioNTech, the company which developed the Pfizer vaccine, the
first jab to come out for the coronavirus, is based there. mRNA, or
messenger RNA, the technology on which the Covid vaccine was based, is
a novel approach to drug design which instructs cells to produce specific
proteins for therapeutic or preventative purposes. Vaccines are just one
application. mRNA can be used to develop drugs for a variety of therapies,
everything from fighting cancer to gene editing.
BioNTech, founded by a husband-and-wife team of scientists, both of
whom are immigrants from Turkey, is now worth over $20 billion, the most
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valuable company to come out of Germany in the twenty-first century. The
company’s success has propelled all three of its founders into the ranks of
billionaires and transformed the fortunes of Mainz, the city where it is
based.
Mainz, a small city of only about 200,000 residents in the western state
of Rhineland-Palatinate, last saw the limelight 600 years ago. It was here
that Johannes Gutenberg invented the printing press in 1440. The city had
since lapsed into relative obscurity and spent much of the past three decades
saddled with over a billion euros of debt. BioNTech, which paid €3.2 billion
in tax in 2021 alone, flipped the city’s finances virtually overnight. Mainz
now runs a billion-euro budget surplus. BioNTech’s economic
reverberations have even been felt far beyond its hometown, on the level of
the national economy. In 2021, this one company was responsible for nearly
a fifth of the growth of the entire German GDP, an effect that economists
say is virtually unprecedented.
And fair enough. BioNTech’s success was in no small part enabled by the
German government. It has received over half a billion dollars in state
support since it was founded in 2008. Its main competitor, US-based
Moderna, which made the other widely used mRNA vaccine, has also
received public funds to the tune of billions of dollars. In fact, it was a $25-
million early grant from DARPA that put Moderna on the path of
developing its own mRNA platform. ‘The US was lagging behind and only
because of DARPA Moderna was created,’ says Laguna. ‘Otherwise it
wouldn’t exist and BioNTech and CureVac would have a monopoly.’ For
Laguna, these examples prove the founding thesis of SPRIND, that
sometimes all it takes is for the government to put its thumb on the scale to
get a good thing going. ‘I think Germany is improving and we see that in
numbers,’ he says. ‘I’m just saying if we put enough chips on the table
some of these things will work.’
4
The US is the world’s largest economy. Germany, the third largest. But US
companies operate on a completely different scale compared to their
German counterparts. Fifty-nine of the world’s hundred largest corporations
are American. Only three are German. This is sometimes taken as evidence
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that German businesses are less competitive than those in the US. But the
disparity is better explained by differences in how large-scale economic
activity is organized in these two countries.
The US economy is dominated by large publicly owned corporations like
Amazon and Walmart. The concentration of economic power in these
companies can be striking. The top 1 per cent of US corporations own 97
per cent of all business assets. The top 0.1 per cent own 88 per cent of all
business assets. These large companies account for two-thirds of all US
exports.
In Germany things are different. They have big, fat corporations too, like
BMW and Siemens. But these are the exception rather than the norm of
how large-scale economic activity is organized. The backbone of the
German economy consists of over 3 million small and medium-sized firms,
known collectively as the Mittelstand. These private, family owned firms
typically employ fewer than 500 people. Individually they are modest; in
aggregate they are formidable.
Mittelstand companies produce half of Germany’s entire GDP, employ
over half of its labour force and generate two-thirds of its exports. It is
primarily on the backs of these companies that Germany has built its
reputation as a global export powerhouse. Germany is the world’s third
largest exporter, behind the US and China. That ranking seems impressive,
but it understates the scale of the country’s achievement. Germany’s
population is a fraction of that of its competitors; the US has 4x more
people and China 20x. In per capita terms, Germany exports 4x more than
the US and 10x more than China. And it’s largely the Mittelstand firms that
have made German industry among the most competitive in the world.
The US economy is dominated by a very small number of large
companies; the German economy is driven by many small and medium-
sized firms. American firms are concentrated in big urban centres: New
York, San Francisco, Boston. The Mittelstand is strewn across hundreds of
obscure little towns all over the German countryside. All of which goes to
explain why, even though the US and Germany are both rich countries with
highly successful economies, their companies are completely different in
terms of their international profile. It’s not just about size. It’s also about
what a typical company in these two countries does that influences their
visibility.
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Big American corporations typically make lots of products that are sold
to lots of customers in lots of places. Consider 3M. The Minnesota-based
company, founded over a hundred years ago, makes 60,000 different
products, everything from sticky notes to thermal insulation to dental
implants. Its products reach a quarter of the world’s population, and an
average person comes across a 3M product a hundred times a day.
But where American companies go broad, German companies go deep.
Mittelstand firms are known for their maniacal focus. They do one thing
and they do it really, really well. They dominate tiny global niches by
making continuous gradual improvements to highly specialized products
and rack up massive operational efficiencies along the way, a process
known as incremental optimization.
These businesses can be almost absurdly specialized. Take for instance
Wafios AG, a 130-year-old company based in a small town south of
Stuttgart. It makes machines that bend wires into different shapes. That
sounds incredibly simple. But it’s incredibly hard when it needs to be done
on a very small or a very large scale. Those machines produce small but
essential components – springs, coils, clips and clamps – used in almost
every industry, from cars to planes to phones to medical devices. Demand
adds up. Germany has millions of other little firms just like Wafios tucked
away in small towns across the country which make that one thing that is
crucial to the work of lots of different industries. And these companies
thrive by making that one thing better than anyone else in the world.
Hermann Simon, a well-known management professor, has called these
companies ‘hidden champions’: small, highly profitable companies which
practically prop up the German economy while staying relatively unknown
to the wider public. While Germany has produced relatively few of the
world’s largest headline-grabbing corporations, it has over a thousand of
these hidden companies which rank among the top three in their respective
niche markets worldwide, the highest concentration anywhere in the world.
It’s not just about bending wires. Germany also has plenty of hidden
champions in deep tech. Take for instance Herrenknecht. It makes tunnels.
Making holes doesn’t sound quite as glamorous as sending people to Mars.
But Herrenknecht surpasses Elon Musk’s other venture, The Boring
Company, in just about every measure. The Boring Company has been
around for almost a decade. In this time, it has completed only one major
project: a 2.4-mile tunnel in Las Vegas. Herrenknecht has been in business
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for four decades during which it has completed over 3,600 projects all over
the world.
The company has made tunnels for subway networks in New York,
Moscow and Doha. Its crowning achievement is the Gotthard Base Tunnel,
a 35-mile-long tunnel that passes under the Swiss Alps and connects Zurich
with Milan; a marvel of engineering that is the world’s deepest traffic tunnel
as well as the longest. Herrenknecht, based in Schwanau, an obscure village
in Baden-Württemberg, is currently working on other massive global
infrastructure projects, including a tunnel under the Panama Canal and one
for Britain’s second high-speed railway line.
Electro Optical Systems, or EOS, is another hidden champion in deep
tech. The company, founded in Gräfelfing, a little-known town south of
Munich, makes 3D printers for industrial applications. Its machines, which
can cost up to $1.6 million, are installed in 3,000 locations worldwide.
EOS was founded in 1989 by Hans Langer, a German physicist who
studied lasers at the Max Planck Institute for Plasma Physics, one of
Germany’s top research institutes. He tells me that after finishing his PhD
he was about to leave for a post-doc at Harvard in 1980 with a career in
academia in mind when a professor convinced him to change tracks. ‘He
said, Hans, don’t do this, there are too many of your kind, go into industry.’
The advice turned out to be prescient. Langer is today the only person in the
world to have made a billion-dollar fortune in 3D printing.
Langer is full of war stories about his five decades in the 3D printing
business which seems to suggest that success in this industry is as much
about hiring good lawyers as it is about having good engineers and
managers. IP wars are rampant. Langer says that he was able to outcompete
much bigger publicly traded rivals abroad by tapping into Germany’s long
tradition of engineering excellence. ‘Silicon Valley is good for high tech,’
he says, ‘but Germany is good for deep tech.’
It was a very different message from what I was hearing elsewhere in
Germany where the mood seemed subdued, tinged with a lot of navel-
gazing and self-doubt about whether German industry, a giant of the
industrial era, was now trapped in an almost Sisyphean odyssey to play
catch up in the digital age. Langer was bullish. He thought the country was
doing just fine and that the state of collective despair that I had witnessed
was just Germans being Germans.
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‘I’m German by birth, but I’m not German by mindset,’ he said. ‘I have
an American mindset.’ Langer talks about how his four-decade old
company, ancient by US standards, is still aggressively pursuing new
market opportunities in frontier industries. It is the world leader in 3D
printed rockets. SpaceX, Blue Origin, Relativity, all the big players are his
customers. ‘Today we own more or less 50 per cent of the space industry,’
he says, ‘we are number one in space, this is our fastest growing business.’
Langer has turned down multiple, multi-billion-dollar acquisition offers
so he can keep the company in the family. In our discussion about the future
of EOS, he talks at length about succession planning and just shakes his
head at questions about going public. Autonomy matters. His daughter,
Marie, now runs the company and his son, Uli, runs the venture arm.
This is par for the course for other Mittelstand companies. Wafios and
Herrenknecht, both family owned businesses, have also reportedly fielded
many acquisition offers, increasingly from China. Few sell. These
companies are seen by their founders less as assets to be bought and sold
and traded in the public markets and more as family heirlooms to be passed
from one generation to the next.
This has its advantages. Unlike managers in public companies,
Mittelstand owners don’t chase quarterly revenue targets, nor do they have
to concern themselves with the vagaries of the stock market. And thus, their
planning horizon often spans multiple generations. This long-term thinking
goes some way to explaining the longevity of these enterprises, some of
which predate the founding of Germany as a modern nation-state.
5
Herrenknecht and EOS show that Germany’s hidden companies can be
every bit as cutting edge and globally competitive as the fiercest ‘move fast
and break things’ variety of tech startups coming out of the US. And
because of this the Mittelstand model is often held up as the antithesis and a
viable alternative to the Silicon Valley way of doing things. The differences
are sharp.
Mittelstand companies are known for their frugality and rejection of
outside investment. Costs are pared to the bone. The Albrecht brothers,
founders of the discount supermarket chain Aldi, which also owns Trader
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Joe’s in the US, created a fortune exceeding $50 billion. They kept paper-
based accounts late into their careers using stubs of old pencils almost too
short to hold. They once reprimanded architects designing a new store for
using paper that was too thick.
In the Valley, founders are all too comfortable running wild business
experiments with other people’s money and can sometimes rack up
expenses that can only be described as gratuitous. Quibi, a short-form video
streaming service founded in 2018, raised a staggering $1.75 billion in
funding from top-flight investors like Goldman and JP Morgan. It burnt
through most of its cash on expenses like a $5.6-million Super Bowl ad
before going out of business within six months.
While US tech founders enjoy rockstar celebrity status and are among the
most photographed people on earth, Mittelstand owners are notoriously
reclusive. The German public knows next to nothing about Dieter Schwarz,
the country’s second richest man, who owns the Lidl supermarket chain,
and has a net worth of $50 billion. There are only three pictures of him in
circulation, one of which is in black and white. He once turned down a
medal for entrepreneurial achievement by the state of Baden-Württemberg
because he didn’t want to be photographed.
But even if Mittelstand owners keep a low profile and engage in few, if
any, public relations activities, they enjoy a generally favourable reception
from the press and the public. Where the US tech community often finds
itself wading from one PR crisis to the next, Mittelstand companies are
usually seen as the central pillar of the small communities in which they
operate. ‘You’d rather be seen hitting your wife and child than talk badly
about your company,’ Süddeutsche Zeitung, a prominent news outlet in
Germany, once wrote.
The state too looks kindly upon them. Germany’s inheritance code grants
big exemptions to owners who keep things in the family instead of selling
their businesses. All of which is to say that the Mittelstand model is much
admired at home and is seen as worthy of emulation abroad. ‘Germany’s
niche companies are a model for life after globalization,’ wrote Adrian
Wooldridge in a recent op-ed.
But might the Mittelstand model, the very foundation of the country’s
wealth in the industrial era, be precisely what is holding it back in the
digital age?
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‘Imagine how much value is locked up in a few people, right?’ says
Herbert Mangesius, a venture capitalist based in Munich. The fact that such
a large proportion of the country’s productive capacity is in the hands of a
few family businesses has led to an enormous concentration of wealth at the
very top of the economic ladder. If in the US it is tech moguls who
dominate the ranks of the country’s richest, in Germany it is unquestionably
the Mittelstand owners. Many are among the richest in the world.
Those who see large public companies as inherently at odds with the
common good often have a more sanguine view of small and medium-sized
enterprises. But this model can produce economic outcomes that are even
more skewed than those wrought by large corporations.
The stock market, for all its faults, serves an important redistributive
function. Anyone can buy stock in a public company. If the stock does well,
they do well, and wealth finds its way to a lot of people inside and outside
the company. Since going public, Microsoft has created eight billionaires
and 12,000 millionaires from its employees. The Facebook IPO created a
thousand millionaires overnight. The same can’t be said for Aldi and Lidl.
When private companies do well, only their owners do well, and their
success does not lift the fortunes of those around them. When the economy
relies disproportionately on private companies instead of public ones, as is
the case in Germany, the fruits of their success are less widely distributed in
society.
Germany is often seen by outsiders as a somewhat egalitarian country.
The absence of big corporations reinforces this perception. But the fact is
that it has one of the highest levels of wealth inequality among Western
capitalist countries. And that is a direct consequence of the German
economy’s structural reliance on the Mittelstand.
A recent working paper by the IMF on wealth concentration observed
that German households ‘lack access to the German corporate equity stock
as most of the corporate net wealth is concentrated in privately-held firms’.
A study by Berlin-based economics institute DIW has shown that the richest
1 per cent of Germans own a third of the national wealth, which is just
about the same as in the US, the country often held up as something of a
gold standard for an unequal society. And thus the SME-based Mittelstand
model is not driving equity outcomes dissimilar to their market-oriented
corporate counterparts.
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It is widely understood that Germany is a rich country. But a more
accurate statement would be that rich Germans are among the richest in the
world while the average German is among the poorest in Europe. Germany
ranks behind only the US and China among countries with the most
billionaires, and the most ultra-high net worth individuals, classified as
people with more than $50 million in assets. And yet it is near the bottom of
the rankings of average household wealth in Europe, placing below
Slovakia and just above Greece.
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Inequality isn’t just a bad social outcome. It’s also bad for business. An
economy dominated by private companies tends to produce fewer new
ventures. In the US, the way new companies are formed is that when one
company succeeds the employees and stockholders who held equity in that
company then go and launch or invest in other companies – the virtuous
cycle of success breeding more success. But when companies are kept
private indefinitely and all the equity is with their owners, then wealth is
less widely distributed and there’s less risk capital circulating in the system.
And that’s largely what has happened in Germany.
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6
The stock market performs the important function of distributing wealth
from company owners to others. But it also performs the equally important
function of giving company managers access to external sources of capital
that can help the company grow. In the absence of this auxiliary capital,
companies just don’t grow fast enough or big enough to be able to compete
with better capitalized overseas rivals.
For a typical Mittelstand company, growth is largely a function of its
profits, or its ability to raise debt, which in one way or another still comes
back to being a function of company assets. Herrenknecht has profits in the
range of $50 million a year. That’s a decent sum. But its orders of
magnitude lower than the mountains of cash at the disposal of public and
venture backed companies in the US and China.
The Boring Company has raised a billion dollars. It is worth $7 billion on
the public market and can expand even when taking enormous operating
losses. That massive capital advantage may make the fact that Herrenknecht
has completed 3,600 projects and The Boring Company just one entirely
irrelevant to who prevails in the end. Herrenknecht, once the largest
manufacturer of tunnelling machines in the world, is now not even among
the top three, all of which are in China.
‘You need massive scale in order to compete against that manufacturing,
cost and technology development of big corporations, especially the Asian
players,’ Herbert tells me. ‘And most of these Mittelstand companies, they
lack the scale.’ These are not scenarios for the distant future. Germany has
in recent years been losing one industry after another to Chinese rivals.
‘The quality on the machine building side of China is getting better and
better and better,’ Herbert adds. ‘And in some industries where we were
lagging, like battery equipment, China and Asia are much, much more
advanced than we are because we didn’t pull through. They are cheaper and
better, period. So we’ve lost that one.’
There are other ways in which this way of doing business can seem
outdated. Being hyper focused in one small niche has one big benefit: it’s
hard for others to compete with you. But this strategy of building slightly
better mousetraps also has a major drawback: you can’t change quickly
when the industry changes. Which is a problem in a world where industries
are changing faster than ever before. If a company’s entire business model
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is to make that one perfect piece of coil that goes into every single
combustion engine in every single car in the world, it’ll do just fine, all the
way until petrol cars are replaced by electric ones. And then it’s game over.
Incremental optimization makes these companies really good at doing
what they’re already doing, but really bad at coming up with new ways to
do what needs to be done. ‘Rather than thinking outside of the box, the
Mittelstand has always been for enlarging it,’ Andreas Woergoetter, an
economist with the OECD, has said. ‘They prefer incremental over radical
innovation.’
The culture too is far from bean bags and ping pong tables. These guild-
like enterprises are often led by founders with outsized personalities, who
usually call the shots without the moderating influence of shareholders,
partners, or even a board. ‘It’s just ego,’ says Herbert. ‘You have a lot of
patriarchs who don’t want to share what is great. But the people who work
for them, they’re sort of like a guy with a whip. It’s a very brutal culture.
Very often: no mistakes, no errors, perfectionism.’
And so there is a feeling building up that the old must give way to
something new. ‘I think what is novel now is that we are speaking about the
New Mittelstand in a way,’ says Herbert. In this way of thinking, the answer
to Germany’s waning relevance in tech is not to double down on the
Mittelstand model that differentiates it from rivals in Silicon Valley and
China, but to do exactly what the others are doing and build venture-
backed, fast-growing startups that swiftly mature into public companies.
‘There’s so much more capital available which fuels the velocity of
innovation getting into market,’ Herbert continues. ‘Venture capital and
financial investors play an important role and financial instruments play an
important role and we need to think in speed and scale and that’s what is
different from the past.’
It’s not an either/or proposition. Many of the old guard have emerged as
major investors in new startups. In late 2023, the Schwarz Group, which
owns Lidl, and Bosch, Europe’s largest car parts supplier, led a $500
million funding round for Aleph Alpha, the German rival to OpenAI. Much
of this financing is in the form of a grant with no expectation of returns. The
Schwarz Group has also poured $2 billion to set up an AI cluster in the state
of Baden-Württemberg, expected to be the largest in Europe.
Susanne Klatten, the richest woman in Germany, who owns a fifth of the
automaker BMW, sponsors UnternehmerTUM, a leading startup school in
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Munich. ‘The goal is to have this ecosystem where you have established
companies, family businesses and leading universities coming together,’
Helmut Schönenberger, the institute’s founder and CEO, told me. The
school was the launchpad for some of Germany’s most prominent new
companies, like Celonis, the first German tech startup to cross a $10 billion
valuation, and Flixbus, also valued at a billion plus, which operates bus
services in over forty countries. A fifth of all venture capital raised in
Germany flows to startups at UnternehmerTUM.
And so, even if the Mittelstand, still widely respected in Germany, is to
fade in the face of a changing reality of what it means to do business in the
modern world, it may yet have a lot to pass on to its successors. ‘They
benefit in a way from the culture of the Mittelstand,’ says Herbert. ‘If you
think of manufacturing in the US, I would say the US is a very, very bad
place for manufacturing, because you don’t have the discipline, you don’t
have the culture and heritage. What China is doing is incredible, it’s low
cost. But the quality and the low cost of manufacturing in Germany, I think
this is unmatched on this planet. It’s still unmatched.’
7
Henrik Brandis started sailing when he was four years old. By the time he
turned 45 he had won the Rolex Swan 45 World Championship, a major
fixture in the international yachting calendar, four times. ‘In competitive
sailing you can choose pretty conservative strategies, which will probably
hinder you to win really big: you don’t lose big, but you don’t win big, and
on average it is not a successful strategy,’ he says. ‘I have the privilege to
go sailing with professionals who want to win. I’m competitive as well. I
like to win as well.’
Hendrik’s competitive streak and penchant for high-risk, high-reward
plays has held him in good stead in his day job as one of Germany’s more
prominent venture capitalists. His firm, Earlybird, was one of 107 new
venture funds that came up in Germany during the dot-com boom of the late
nineties. Twenty-five years later, only three are still standing, and Earlybird
is the largest of them all.
Hendrik attributes his fund’s longevity to a quality at odds with the
maniacal focus that defines the Mittelstand: diversification. ‘We managed to
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build up a truly diversified technology portfolio in days where everybody
could only think of consumer internet,’ he says, ‘which helped a lot once
the internet bubble started to burst in 2000.’
If there is at all anything like a new Mittelstand bubbling up in Germany,
Hendrik is among a small group of people playing an outsized role in
bringing it to life. Earlybird, as the name suggests, is an early stage
investor, the largest of its kind in Europe. It invests in companies sometimes
when they’re only just a germ of an idea in a budding entrepreneur’s mind.
The firm wrote the first cheques that got some of the country’s most
ambitious new startups off the ground. Its portfolio includes Isar Aerospace,
Germany’s SpaceX, Aleph Alpha, the German OpenAI, and Lilium, the
electric jet manufacturer.
Earlybird is plugging the gap for much needed American-style risk
capital for early stage companies who traditional investors in the country’s
highly conservative business environment wouldn’t go anywhere near. ‘In
Europe it’s basically impossible to sell a pure dream, whereas in America
that’s what they expect from you,’ says Dirk Radzinski, the founder of
Xolo3d, a Berlin-based 3D printing startup. ‘They expect you to sell what
happens in twenty years and not what happens in two years. In Europe it’s
exactly the opposite.’ He adds, ‘The old German industry, they’re super
conservative, they’re super happy if everything is developed, but they don’t
want to put anything to develop it, they wait until the last minute.’
It would be misplaced to explain away everything in terms of this all-
encompassing cultural aversion to risk. Other factors are also at play.
Structural differences in the way large-scale financial institutions like
pension funds are organized on the two sides of the Atlantic also have a
downstream impact on the amount of money available to finance innovation
in these two regions.
‘It’s very simple,’ says Johannes von Borries, the founder of UVC, a
venture fund based in Munich. ‘In the US the biggest investors in venture
capital are the big pension funds, like CalPERS, the California state pension
fund. They’re so big that even if they invest 1 per cent or 2 per cent in
venture capital it’s a lot of money.’ CalPERS, the California Public
Employees’ Retirement System, has almost half a trillion dollars in assets.
In the first six months of 2023 alone, it poured $4.5 billion into venture
funds, a fraction of its portfolio which nevertheless amounted to 15 per cent
of all capital raised by US VC firms in that period. ‘In Germany we don’t
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have these kinds of pension funds. Why? Because in Germany when I make
my pension payment it goes immediately out to pay for someone’s pension,
so there’s no capital stock to invest, and this is a huge amount of money
that’s missing in Germany, and that’s actually the biggest problem in terms
of structure.’
And while thanks to firms like Earlybird, entrepreneurs now have access
to six and seven-figure sums that makes it easier for them to get their ideas
off the ground, they still find it hard to raise the hundreds of millions and
billions that are needed to reach global scale. Aleph Alpha is the best-
funded AI startup in Germany. But OpenAI has raised 30x more money.
That capital advantage can be decisive.
Hendrik, an aerospace engineer by training, cut his teeth in the tech
sector in the 1980s while working on the Eurofighter, one of Europe’s most
ambitious technology projects of the previous century. He has seen first
hand that the continent punches on a global level when it comes to the
quality of its technical minds. ‘Technologies are both with respect to density
and quality at least on par with the most innovative ecosystems of the
world, namely the US and China,’ Hendrik continues. ‘Where we miss out
in building global champions is in the growth phase. Either companies are
sold to international players, or they simply remain underfunded and are
therefore unable to pursue a really aggressive global growth strategy.’
Earlybird has tried to lead by example when it comes to international
growth. It opened an office in Palo Alto in the early 2000s to take on the
marquee names in the US venture industry on home turf. The experiment
largely failed. ‘We totally misjudged and underestimated the challenge of
getting access to the best deals in the US in a very well-funded market,’
says Hendrik. Venture is a clubby business. It’s not about what you know,
it’s about who you know. The best deals go to a small group of best-
connected investors. It can be hard for outsiders to break into these in-
groups. ‘You have to be pretty lucky to find extremely good opportunities
because so many people have looked at it before you and you must see
something that nobody has seen yet.’
The firm’s failed expansion to the US gave Hendrik the seed of an idea
that would pave the way for the firm’s future triumphs. If access to in-
groups is what mostly drives performance in the venture industry, then the
firm’s strategy should be to expand not in geographies where these
networks are already fully formed and thus hard to breach, but in places
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where they are yet to take shape. By building these networks in new
markets, Earlybird too could benefit from the same advantages that older
firms enjoyed in Palo Alto.
After its failed expansion to the US, the firm shifted its focus from the
West to the East and opened an office in Istanbul to prospect for
opportunities in Turkey and Eastern Europe. This proved fortuitous. In
2015, Earlybird’s eastern fund made an investment in a small startup called
DeskOver run by two entrepreneurs out of a shabby building in a modest
part of Bucharest, Romania.
DeskOver, which makes robotic process automation software, would
later change its name to UiPath. It debuted on the New York Stock
Exchange in 2021 at a valuation of $36 billion, the largest IPO for a
European-born company ever at the time. The event was seen as a veritable
Cinderella story coming as it did not from the established European tech
capitals of London, Stockholm or Paris but from the backwaters of
Bucharest. The company’s founder, Daniel Dines, came from humble
origins. He lived long stretches of his life on a dollar a day and learned
programming by reading secondhand manuals before he had the money to
even buy a computer.
Earlybird’s pivot from geographies heavily covered by the venture
industry to those overlooked by it outperformed the firm’s wildest
expectations. Earlybird was the first outsider investor in UiPath. Its modest
million-dollar investment would in six short years net the fund upwards of
$2 billion, a return of 220,000 per cent, the greatest early stage venture bet
in European history. It also established the firm as the go-to venture fund in
an up-and-coming region. ‘Earlybird is by far the market leader with
respect to early stage investment in the Eastern European hemisphere,’ says
Hendrik.
I asked Hendrik if there was a bigger meaning to UiPath’s success, that
the longstanding gap in technological capabilities between the US and
Europe, the source of much anguish on the continent, is now beginning to
close. His response was measured. ‘I would love to say it’s narrowing; I
think it’s not true,’ he said. ‘My true perception is the US is growing,
Europe is growing, but we are not growing at a faster pace. So I think the
gap is like it has always been.’ He adds, ‘We’re trying to build global
champions here. Are we going to be successful in that? We’ll see.’
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8
The most pervasive image of Germany internationally is that it makes good
things. The country has often been held up as something of a model for
other industrialized nations as a place that was able to keep its
manufacturing base intact even as globalization hollowed out other
industrial boomtowns in the US and UK.
Industry accounts for almost a quarter of Germany’s total economic
output and employs up to a quarter of its labour force, more than twice as
much as the UK. While US companies like Apple, Google and Nvidia
hardly make anything in the US any more; Mercedes, BMW, Audi and
Volkswagen, the pride of German engineering, have managed to retain
much of their production capacity at home.
But even the mighty German industrial juggernaut is not impervious to
creeping de-industrialization. Its firms are increasingly under the dual
pressure of digitalization from the US and low-cost competition from
China. This is most visible in the car industry which has long been the most
recognizable face of German industry abroad.
‘Das Auto’ is generally struggling to keep pace with more technologically
savvy rivals in the US and China. Tesla is now worth more than all German
car companies put together. BYD makes more EVs than all the German
carmakers combined. The automotive sector’s contribution to the country’s
exports has largely stagnated. Germany exported as many cars in 2022 as it
did all the way back in 1990.
Much of German industry has also been flocking to China. In 2023,
BASF, the chemicals manufacturer, whose founding dates to the
Gründerzeit in 1865, announced that it would invest $10 billion in a state-
of-the-art smart manufacturing plant that it claimed would be a gold
standard for sustainable production, not in Bavaria or Hamburg, but in
Zhanjiang in the Guangdong province of China. This came only months
after the company shuttered a plant in its hometown of Ludwigshafen,
which led to 2,600 workers losing their jobs.
‘We are increasingly worried about our home market,’ the company’s
CEO, Martin Brudermüller, told shareholders, noting that the company lost
€130 million in Germany the previous year. ‘Profitability is no longer
anywhere near where it should be.’
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How to stop this de-industrialization? Many are betting that more
automation can stem the flow of investments and jobs abroad. Foreign
labour is cheap. But robots are cheaper. And they can reduce the country’s
reliance on shaky supply chains and politically fraught relationships abroad.
Germany has a higher density of robots toiling away in its factories than
any other Western nation. With 371 industrial robots for every 10,000
employees, it trails behind only Korea, Singapore and Japan as the most
intensive user of robots, significantly ahead of the US and China. The
government has been encouraging more automation as a part of its Industry
4.0 strategy to reshore production back to Germany.
And many of the country’s newer generation of companies are riding this
automation wave. Celonis, the first German tech startup to cross a $10
billion valuation, is a software developer that uses Robotic Process
Automation, or RPA, to identify and automate repetitive tasks in businesses.
‘The US is a little bit behind,’ says Armin Schmidt, the founder of
German Bionic, a robotics startup based in Augsburg.
German Bionic makes electrically powered exoskeletons, robotics suits
that can be worn to enhance human strength. Mechanical outerwear that
confers superhuman powers has been the stuff of science fiction for just
about as long as the genre has been around. Dean Martin donned one in the
spy flick The Ambushers in 1967 as did Sigourney Weaver in Aliens in
1986. ‘The oldest patent I found was from 1892,’ Schmidt tells me.
German Bionic’s smart power suit, now in its sixth generation, won’t
exactly turn you into Tony Stark. But it’s a practical tool to save your back.
The device looks like a backpack with a hard shell which attaches to the
shoulders, hips and thighs. It acts like a mechanical muscle that can
enhance strength by up to 36 kg. The main application is to reduce the
strain on workers who perform repetitive physical tasks all day: factory
workers who lift heavy weights, baggage handlers at airports and nurses in
hospitals. ‘Our DNA is we want to empower humans; we don’t want to
replace humans because we don’t believe that humans should be replaced,’
says Schmidt.
This heritage of engineering excellence has made Germany one of the
centres of the robotics revolution. But its hopes that the technology would
act as a foolproof hedge against globalization haven’t quite worked out as
expected.
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Not far from German Bionic’s office in Augsburg are the headquarters of
perhaps the most recognizable name in the global robotics industry. Kuka,
founded in 1898, is one of the four biggest robot manufacturers in the
world, no small achievement in an industry dominated by Asian players. Its
distinctive orange robots are a familiar sight on factory floors everywhere;
SpaceX, BMW, Hyundai, Volvo, all use Kuka robots in their assembly lines.
In 2016, Kuka was bought out by the Midea Group, a Shenzhen-based
conglomerate, for €4.5 billion. It was hard not to see the irony. Kuka was
seen as a symbol of Industry 4.0, the grand plan to out-compete foreign
rivals via more automation. And then an overseas player went ahead and
bought that same company. It used to be only German jobs that moved
abroad, now it was entire companies.
The deal caused a political storm in Germany even as it was happening,
but little could be done to stop it from going through. No European
company was willing to match Midea’s generous offer, and the transaction
did not break any laws. The Kuka episode is now seen as something of a
turning point in how Germany sees overseas acquisitions and regulators
have since tightened the rules for foreign takeovers in strategic sectors.
The aftershocks of the Kuka acquisition still reverberate in Germany’s
tech circles almost a decade after it closed and featured prominently in my
discussions in the country. I wasn’t so much surprised by the opposition to
it, I expected that to be the mainstream view, but I was surprised to find a
strain of thinking that seemed supportive of the development. China is a big
market, if they can’t play here then we won’t be able to play there, they’re
writing bigger cheques than anyone else, that sort of thing. But suffice it to
say that it was a divisive topic, and the sentiment generally leaned more
against than for.
But in the longer run that acquisition might not matter that much. ‘In the
future the robot manufacturers will be less important since their hardware is
being commoditized more and more,’ says Christian Piechnick, the founder
and CEO of Wandelbots, a robotics company based in Dresden.
Robotics is going through something of a PC moment. There are about 4
million or so operational robots in the world, nearly all of them installed in
industrial settings. Piechnick thinks that current adoption rates are less than
1 per cent of what they will eventually be, and numbers will inevitably rise
into the billions. It will be the same hockey stick graph that we’ve seen with
PCs, smartphones and the internet.
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But in the same way that the original PC hardware manufacturers – IBM,
Compaq, DEC – are long past their prime or no longer in business but the
earliest software companies – Microsoft, Apple – are still thriving,
Piechnick expects a similar dynamic to play out in robots. ‘If you look at
the stock of ABB for instance, over the past twenty years, it’s basically a
flat line,’ he says.
Wandelbots makes robot agnostic operating systems. At present robots
from different manufacturers run on their own proprietary software.
Wandelbots is making something like Windows or Android for robots,
which will make all robots interoperable and easy to use.
That’s a tall ambition, to be the Windows of the robotics world. I asked
Piechnick whether he felt the company was ideally positioned on the map to
deliver on that objective. ‘I would say it’s the most demanding industry
globally,’ he said. ‘And if you’re able to fully make a customer happy here,
you will make it anywhere on the planet.’
In Germany he has access to world-class technical talent and funding too
had not been an issue. So how does he square his own cheery experience
with the larger national discourse which is tinged with anxieties about
Germany’s uncertain positioning in the industries of the future?
‘I think it’s a bit of a German mindset to always complain and see the
glass half empty rather than being half full,’ he said. There are only a
handful of companies in the world that have what it takes to be the next big
thing in robotics software. And in that contest the fact that Wandelbots can
call Germany its home is unequivocally a net positive. ‘It’s a race,’
Piechnick told me, ‘and I don’t intend to be second place.’
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CHAPTER EIGHT
Importing Genius
‘It would be a shame if we invented this technology and then had to buy the
applications of it back from others.’
1
The reason why we went from not hearing about AI at all to hearing about it
all the time can in part be traced back to Canada. Some of the biggest
research breakthroughs that power the contemporary boom in AI came from
researchers working at Canadian institutions, with three scientists doing a
disproportionate amount of the heavy lifting: Geoffrey Hinton at the
University of Toronto, Yoshua Bengio at the University of Montreal and
Rich Sutton at the University of Alberta.
The outsized role that Canada plays in AI research is the story of the
difference that just a few individuals, in this case just three, can make in the
technological relevance of an entire country and how those individuals
don’t even need to be from there to make it all happen.
Let’s start with Geoffrey Hinton. To appreciate his contribution to AI it
would be useful to maybe understand some of the big debates that have
animated the discipline since the term ‘artificial intelligence’ was first
introduced at a conference at Dartmouth in 1956, the event which marked
its birth as a distinct field of study.
What is popularly referred to as ‘artificial intelligence’ is in fact an
umbrella term that refers to a range of approaches that can be used to
simulate human-like cognition in machines. Adherents of these divergent
approaches can have an almost sectarian attachment to their preferred way
of doing AI and passions aroused by these rifts have shaped this young
discipline for the seven decades or so that it has been in existence.
Neural networks are one approach to AI that has been around since just
about the beginning. Their basic premise is that artificial brains should
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operate on the same principles as human ones: a web of interconnected
neurons that work in concert to process information. That sounds obvious
enough except it’s not. It’s not a given that man-made systems should
mimic their biological counterparts. After all, planes don’t fly by flapping
their wings.
Neural networks are probably best explained by comparing them to what
they are not. Conventional computer programs run on explicit rules and
predefined instructions that are hard-coded into these systems: complex
versions of flowcharts that run the program down different paths based on
actions taken by the user, if this happens then that happens, if this doesn’t
happen then the other thing happens. There is a branch of AI, called
symbolic or rule-based AI, also known as Good Old Fashioned AI, or
GOFAI, that takes this approach.
Say you’re trying to teach a computer how to recognize a cat. The
GOFAI approach would be to give it lots of rules about what makes a cat a
cat: it has a tail, ears, its furry, and so on. Every time the program sees an
object that ticks off everything on that checklist it knows that what it’s
looking at is a cat. Cracking the problem is all about giving the program the
right set of rules.
Neural networks would take a different route to solve the same problem.
In this approach the researcher would feed the computer millions of images
of cats, all tagged ‘cat’, and then the system can go through these images to
identify patterns and learn what makes a cat a cat. Instead of being given
rules, the system is given examples, and it learns through pattern
recognition.
This is what makes neural networks a lot like human brains. A child
doesn’t learn how to recognize a cat by learning rules about what defines
catness but by looking at lots of examples of something that keeps being
called a cat.
And these rules-based versus examples-based approaches can be used as
two different methods to solve the same problems. So if a system has to be
taught how to play chess, the GOFAI approach would be to feed it the rules
of the game, the different positions on the board, and moves that the pieces
can make. The neural nets approach would be to feed it lots of chess games
so it can recognize patterns in gameplay and learn how to play for itself.
Both these approaches have been around since pretty much the beginning
of AI as an academic discipline. As far back as 1957, researchers at Cornell
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built the perceptron, a five-ton computer the size of an entire room, which
in the words of its inventor Frank Rosenblatt was the first machine ‘capable
of having an original idea’. That was a bit of an oversell as the machine
could only perform simple tasks, like identifying cards marked on the left
from those marked on the right, a modest but conclusive demonstration that
machines could be taught to learn on their own.
The perceptron is now considered the world’s first AI system. When it
first launched this ‘thinking machine’ had the same innervating effect on the
media that ChatGPT would have more than sixty years later. ‘NEW NAVY
DEVICE LEARNS BY DOING: Psychologist Shows Embryo of Computer
Designed to Read and Grow Wiser’, wrote the New York Times. ‘Indeed, it
strikes us as the first serious rival to the human brain ever devised,’
observed the New Yorker.
The enthusiasm waned as the perceptron’s limitations soon became
apparent. It could only perform the simplest of tasks and those too under
rigid experimental conditions. Widespread scepticism soon followed and
Marvin Minsky, an MIT professor who towered over AI as the discipline’s
most prominent figure of the previous century, went to the extent of writing
an entire book called Perceptrons in 1969 dedicated to assailing their
shortcomings. The following year Minsky won the Turing award, the
highest award in computing.
Frank Rosenblatt’s career took the opposite turn. With the fate of neural
networks effectively sealed, his research interests drifted away from neural
nets to the only marginally more dubious enterprise of injecting matter from
trained rats’ brains into untrained rats to see if that could also transfer
learning. It was this that preoccupied his mind when he died in a freak
boating accident in 1971 at the age of 43.
Neural networks fell out of favour as something of a borderline
disreputable enterprise whose adherents were painted as occultists dabbling
in voodoo and pagan ritual. It was not a pursuit for serious minds. Neural
was a bad word and researchers went to great lengths to replace it in their
papers with terms like ‘functional approximation’ and ‘nonlinear
regression’; anything that could dupe reviewers from seeing their research
for what it was. From the 1970s all the way through to the early 2000s,
bright young things doing their PhDs were told to redirect their energies
elsewhere; neural nets were a dead end, the surest way to put a promising
career behind you.
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2
Geoffrey Hinton kept the faith even as the wider academic establishment
shunned neural nets. ‘In the eighties Geoff stood up and contradicted all of
the United States’ AI community, all of them, called them all wrong, and I
knew a lot of them, and they were very smart people, so it was very bold of
him to do that,’ Garth Gibson, the founding CEO of the Vector Institute for
Artificial Intelligence in Toronto, tells me.
Hinton was born in the dying days of the British Empire in the winter of
1947 in Wimbledon, England into a family of scientific royalty. His great
grandfather was George Boole, the inventor of Boolean algebra which is the
basis for all modern computers. His cousin Joan Hinton was a nuclear
physicist who worked on the Manhattan Project. When he was a child
Hinton’s mother told him that ‘he could either be an academic or a failure’,
and, for a while, it seemed like he was destined to be the latter.
When he enrolled as an undergraduate at King’s College Cambridge in
the late 1960s, Hinton couldn’t figure out what, if anything, he was good at.
He studied physics then chemistry then maths and then dropped out entirely
only to reapply a year later to try his hand at architecture then switched to
physics and then physiology before graduating with a degree in
experimental psychology in 1970. After which he promptly proceeded to
work as a carpenter in London, building shelves and hanging doors, just to
make a living.
Hinton was persuaded to return to academia a couple of years later and
he enrolled in a PhD programme in artificial intelligence at the University
of Edinburgh. Many years later, a colleague would introduce him at a
conference as someone who had failed at physics, dropped out of
psychology, and then ended up in artificial intelligence, a field with no
standards at all. Hinton likes to repeat the story with a caveat: ‘I didn’t fail
at physics and drop out of psychology; I failed at psychology and dropped
out of physics – which is far more reputable.’
It was at Edinburgh that Hinton gravitated towards neural nets. It was a
dangerous flirtation. The early 1970s were the lowest point for the
technique, a time when most researchers were getting out of this discipline
rather than getting into it. But Hinton, still in his twenties, thought the
obituaries were premature. ‘Geoff’s position was always that there is only
one intelligent machine that any of us know of and it’s the brain,’ continues
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Gibson, ‘that’s the only one. Nothing else has been proven to be able to do
this. And why would we expect that we can invent something from scratch
that has a chance of competing?’
And for this conviction Hinton spent most of his career largely on the
sidelines of the academic mainstream. When he finished his PhD, he
struggled to land even job interviews for teaching positions in the UK. He
was compelled to move to California to the University of California San
Diego, or UCSD, where the intellectual climate was more accommodating
of fringe ideas. He bounced back and forth between academic departments
in the US and the UK for a decade before finding a home for himself in the
computer science department at the University of Toronto in 1987 which is
where he’s been ever since.
In the mid-1980s, Hinton presented a paper at a conference of around
twenty AI researchers who had gathered at an old French manor-style estate
outside Boston which served as a retreat for academics from nearby MIT. In
attendance was Marvin Minsky. Hinton handed out paper copies of a maths-
laden treatise on what he called the Boltzmann Machine, a kind of neural
network that overcame the flaws of the perceptron that Minsky had assailed
in his book fifteen years earlier.
As Hinton gave his talk from the front of the room, Minsky took out the
staple from his copy of the paper and laid out the pages one next to the
other on the table in front of him. He listened without comment and when
the lecture ended he got up and walked out without saying anything, leaving
the paper behind. Hinton later gathered the loose pages from the desk and
mailed them to Minsky’s office at MIT along with a short note that read:
‘You may have left these behind by accident.’
3
Widespread scepticism held back progress in neural nets for the following
three decades, all the way up to 2012 when Hinton along with two of his
graduate students entered ImageNet, a prestigious computer vision contest
at Stanford which invited researchers to submit AI programs that could
identify objects in images. Hinton’s submission, known as AlexNet, which
was based on neural nets, blew the competition out of the water, identifying
more images with fewer errors than any competing approach ever. This was
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not an incremental improvement over what had come before but a
substantial leap that practically revolutionized the field of computer vision.
The 2012 ImageNet results were a seismic event in machine learning and
much of the contemporary boom in AI can be traced back to that moment. It
brought neural nets in from the cold, taking them from the margins of AI to
making them its main event almost overnight. Neural nets are now seen as
not just a viable approach to build machine learning models but, in most
instances, the most promising method. Once derided as hocus pocus
propagated by woo woo people, the technique is now practically
synonymous with AI; these days whenever you hear the word ‘artificial
intelligence’ it is likely it’s a rough substitution for the more precise term
‘deep learning by neural networks’ to the exclusion of all other methods.
Neural nets are the backbone of some of the most high-profile examples
of AI in use today, from ChatGPT to Facebook image recognition to Tesla’s
autonomous cars. Hinton, long seen as something of an oddball on the
periphery of the AI movement, is now considered among the field’s biggest
if not the biggest star. In 2018, Hinton, along with two of his long-time
collaborators, Yoshua Bengio and Yann LeCun, won the Turing award, the
million-dollar prize that is considered computing’s highest honour, the same
accolade that Marvin Minsky, the man who single-handedly sank the
reputation of neural nets, won nearly half a century earlier.
Hinton’s story of overcoming formidable technical challenges and staring
down entrenched attitudes of the scientific establishment is punctuated by
enormous personal tragedies. These battles were fought while he lost two
wives to cancer and himself suffered from a lifelong condition which makes
it impossible for him to sit down for more than a few minutes at a stretch
for the fear of slipping a disc. Hinton is forced to spend his waking hours on
his feet or on his back, cannot fly commercial, and often sees students while
lying down flat on his desk. He addresses his inability to sit with
characteristic humour and often quips that he’s afflicted with a
‘longstanding problem’.
Take this tale of a scientist who stands, quite literally, in the face of
orthodoxy and spends the better part of his working life in the wilderness
only to be vindicated in the end when he effects a paradigm shift in the
order of things all while braving enormous personal hardship, and you have
an almost made for Hollywood story of what we somewhere in our
collective consciousness imagine the scientific enterprise at its finest to be
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all about: man against the world, man wins; light against darkness, light
wins.
I asked Hinton what made him stay the course through all these years
even as he had so much arrayed against him. He said it was an innate trait
that made him impervious to peer pressure; an openness to the possibility
that everyone could be wrong. He recounts an incident from school when he
was seven years old when the teacher asked the class: ‘Where do good all
things come from?’ Hinton, the child of card-carrying communists, shouted
‘Russia!’
When Hinton first moved to the University of Toronto in the 1980s, the
school had a computer science programme that was well-regarded but not
generally considered to be top-tier. And while he may have spent much of
his life out of the mainstream, the mainstream has now come to him.
ImageNet sparked a war for AI talent coming out of Hinton’s lab in
Toronto. In 2013, Google paid $44 million to acquire DNNresearch, a
startup built around Hinton’s research, which had only three employees, no
products and no financials. Hinton and Alex Krizhevsky, his collaborator on
AlexNet after whom the project was named, went to work for Google. The
other collaborator on that landmark paper, Ilya Sutskever, is now one of the
most recognizable faces in AI as one of the co-founders and Chief Scientist
of OpenAI who was ousted from the company after a failed putsch.
Now in his late seventies, Hinton still maintains an active research
agenda though he has taken a step back from advising students.
‘Supervising research means you have to be able to peer into your students’
minds and see how they are thinking, and I’ve been finding it harder to do
that lately,’ he tells me. Hinton’s former advisees and collaborators are in
high demand wherever AI is done in the world and can be found in the
upper reaches of just about all the AI divisions of all the major tech
companies from the US through Europe to Asia.
4
The fact that the University of Toronto could produce the biggest
breakthrough in AI in a generation and its students are hot properties in the
most advanced divisions of the most advanced tech companies in the world
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is tremendous validation for Canada’s ability to punch at the highest level in
frontier computing. But it also raises uncomfortable questions.
Why is the country training the brightest minds in artificial intelligence in
publicly funded universities only to see them leave to go work for
American, Chinese and British companies? Why were big scientific
breakthroughs in machine learning happening in Canada but its commercial
gains accruing to overseas entities? Why is Canada so good at AI research
but so bad at cashing in on the technology’s potentially transformative
economic potential?
‘It was basically invented here but the economic value was accruing to
West Coast tech companies and Chinese tech companies,’ says Jordan
Jacobs, the Managing Partner of Radical Ventures, a venture capital firm
based in Toronto. ‘And it would be a shame if we invented this technology
and then had to buy the applications of it back from others.’
Jordan is a major figure on the AI scene in Canada. In 2017, he was
among eight people who founded the Vector Institute for Artificial
Intelligence in Toronto. The idea was to take advantage of Geoffrey
Hinton’s presence in the city by building an institution around him that can
take his legacy forward. Hinton is one of the founders and Chief Scientific
Advisor to the institute.
Typically, when countries build up their AI capabilities, they pour funds
into university departments and research labs. Vector is unique in that it’s a
new institutional form that sits on top of the pre-existing university
structure. It pools resources from over twenty-four universities and acts as a
bridge that connects departments across institutions.
At its core, Vector is a research institute which aims to compete with the
likes of Harvard, Stanford and MIT in AI. It does this by offering grants and
scholarships and by bringing promising talent to Canada. But the other part
of its mandate is to apply this research to real world applications. The
institute is responsible for improving the adoption of AI in existing
industries and helping startups that are creating new ones. It does this by
incubating companies, organizing workshops and putting AI talent in touch
with companies that need it.
But the ambition of Vector goes beyond just creating more AI companies.
It wants to be a catalyst for transforming the very character of the Canadian
economy. Canada is unusual among advanced economies in that it still
relies disproportionately on raw materials, mostly oil and trees. It’s the
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world’s second largest exporter of wood and fourth largest exporter of oil.
Both have an ending that’s not that far away and are increasingly in the
crosshairs of environmental activists. The grand plan is to swap out raw
materials for AI-powered companies in the country’s economic base.
‘We can’t sit there and say well we’ll devalue our way to be competitive;
the idea that we export raw materials and live off that,’ says Ed Clark, the
chair of the Vector Institute. ‘It’s obvious that oil is not going to carry us
forever, so we’ve got to become better at raising these artificial intelligence
firms than anyone in the world.’
Clark, now in his late seventies, is seen as something of an elder
statesman of Canadian business. But he took an unusual path to get there.
Born into an academic family, his father was the founder of the Department
of Sociology at the University of Toronto, and his mother studied
economics at Columbia before World War II, a rare feat for a woman at the
time. Clark, like his brother, got his PhD in economics at Harvard in the
1970s. He joined the Canadian government soon after where he served in
high-profile positions for a decade. But then what he thought would be a
long career in the civil service was unceremoniously cut short in 1985 when
the country’s then prime minister, Brian Mulroney, personally fired him.
‘He called every single Canadian institution to which I applied and said:
you go to war with the government of Canada if you hire him,’ Ed tells me.
‘I would walk down the street in Ottawa and people would literally cross
over so they wouldn’t run into me.’
And so Clark, at 37 years of age, with four kids and no money, was
forced to leave a promising career in government and his country to start a
new life in the US where Merrill Lynch was the only company willing to
hire him. When the Canadian prime minister’s ultimatum reached his new
employer the company’s president told Ed: ‘Nobody tells Merrill Lynch
who we can and cannot hire. You’re hired!’
The middle-aged Clark went from the top of the food chain in the
Canadian government to the bottom of the pyramid in corporate America. ‘I
would walk around and carry the briefcases of 25-year-old investment
bankers who would say: read that document, check it for typos,’ he recalls.
He would quickly make up for lost time to build a wildly successful career
in investment banking. He retired as the CEO of TD Bank where over a
span of twelve years he transformed a once middling enterprise into the
second largest company in Canada and one of the ten largest retail banks in
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the US, cementing his reputation along the way as one of the top
businessmen in Canada. ‘My wife always says Brian Mulroney made me a
multimillionaire because I probably never would’ve quit the government
and gone down an entrepreneurial route,’ he says.
Clark, who was made an Officer of the Order of Canada in 2010 and
inducted into the Canadian Business Hall of Fame in 2016, describes
himself as a Canadian nationalist, and would like to see his country produce
more globally relevant companies. ‘If I have a passion in addition to my
philanthropic side, it is: how do we create great Canadian companies, not
just great Canadian subsidiaries of international companies,’ he says.
When Clark talks, people listen. When Jordan Jacobs was looking for
someone who could be the chair at Vector, he thought that he needed to look
no further than Clark. Ed had the stature and relationships to get the right
people behind the initiative and the entrepreneurial drive to get things
moving quickly. ‘Ed was a very critical catalyst to the whole thing,’ Jordan
tells me. ‘He had the relationships where he could call the CEO of a big
bank and say, you’re putting in five million, hang up the phone, and then
say to me, go tell him why he’s putting in five million.’
Clark, who retired from his banking career over a decade ago, has found
new purpose in his role as the country’s AI whisperer in chief. ‘I do actually
believe in the case of AI; if we don’t win all our conventional industries will
fall behind,’ he says. ‘It’s existential. We have to win this battle.’
5
Vector was one of three institutes set up as a part of the Pan-Canadian AI
Strategy – the world’s first artificial intelligence strategy. The other two are
the Montreal Institute for Learning Algorithms, or Mila, in Montreal, and
Alberta Machine Intelligence Institute, or Amii, in Edmonton. Canada takes
egalitarianism seriously and so when it came to AI it wanted to spread the
peanut butter evenly across its major provinces.
If Vector is closely affiliated with Geoffrey Hinton, Mila is built around
Yoshua Bengio, a professor of computer science at the University of
Montreal. Yoshua worked closely with Hinton in the early years when
neural nets were still considered a dead end so it was only fitting that the
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two shared the Turing award in 2018. Without their partnership, the
contemporary boom in AI may not have happened.
‘Geoff, Yann and I were pretty close,’ Bengio tells me. ‘We still talk to
each other. But I think it was more crucial in those years when deep
learning could have not happened. I was under a lot of pressure to work on
other things, because my students wanted to have a job after they finish.’
Bengio is the most cited computer scientist in the world and could
practically walk into any CS department anywhere in the world and land a
professorship. He has also fielded many offers from big tech, including a
very serious overture from Microsoft. But even as his Turing co-recipients
have spent long stretches at big companies – Hinton worked at Google and
LeCun is the head of AI research at Meta – Bengio has stayed firmly within
academia and that too with the same institution that he’s been affiliated with
since 1993, the University of Montreal. I asked him why.
‘There’s something about the, let’s say, my attachment simply to the
country that allowed me to be who I am,’ he said. ‘I felt like going to the
US would be probably very good for my career but I wouldn’t feel good
about myself. I benefited from the education system here which is
essentially public and then the other thing is I had this crazy vision that we
could create something like Silicon Valley here in Canada.’
Mila is the institutional vehicle bringing that vision to life. Its goal is to
assemble a critical mass of AI researchers in Montreal who can come
together to create the network effects that make places like Silicon Valley
thrive. The institute is primarily a partnership between the University of
Montreal and McGill and is tasked with producing world-class research and
cutting-edge startups in machine learning.
Bengio credits the Canadian Institute for Advanced Research (CIFAR)
for providing the initial funding for neural nets when the discipline was still
unpopular in the academic mainstream. CIFAR is also the institute that
developed and implements the Pan-Canadian AI Strategy under which the
three major AI institutes – Vector, Mila and Amii – were established. ‘It
invests in long term bets and it invested in our deep learning dream,’ says
Yoshua. ‘It was not a lot of money but it gave us, if you want, the moral
support and the intellectual stimulation.’
CIFAR supports long-term, global, interdisciplinary collaboration in
frontier science, everything from understanding consciousness to making
quantum materials. The institute refers to itself as a ‘network of
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extraordinary minds’. It is seen as being among the more risk-tolerant
agencies that funnel public funds into basic research, sometimes making
generational bets on promising ideas.
CIFAR has a relatively modest annual budget of only around $30 million
compared to what’s available stateside like DARPA’s hefty $4 billion
balance sheet. But it has amassed a solid track record of making directive
bets on high-risk, high reward plays: a useful model, Bengio says, for other
countries interested in funding bold ideas in a resource constrained
environment.
When the Pan-Canadian AI Strategy was launched in 2017, the Canadian
government allocated CAD $125 million for the three AI institutes – Vector,
Amii and Mila – for their first five years. In 2021, it allocated another CAD
$443.8 million for the next ten years. That sounds like a lot but it’s not.
Canada’s overall public spend on AI research is dwarfed in comparison to
what the competition is spending on shoring up AI research.
In 2023, the UK government pledged a billion pounds for AI research. In
2021, the US National Security Commission on Artificial Intelligence
chaired by Eric Schmidt proposed to double the country’s annual spend on
non-defence AI R&D to $32 billion. Precise figures for Chinese non-
military investments in AI are hard to come by but American estimates put
them on par with US public spending.
‘We’re never going to outspend the UK, China or the US. We don’t even
come close,’ Valerie Pisano, President and CEO of Mila, tells me. ‘So if
we’re not going be bigger, if we’re not going to be richer, then what we
need is to be faster, we need to be smarter, we need to be more creative.’
Canada knows it can’t compete using the same playbook as countries
with more substantial resources. So it has tasked Vector, Mila and Amii to
come up with different strategies that don’t simply mimic what’s happening
elsewhere. ‘The idea is we need to go about this differently and we need to
be bold,’ Pisano continues. ‘The typical approach, give money to small
groups within universities, is probably not agile enough, not aggressive
enough, not creative enough, not big enough given this is not a game that is
regional or national, it’s international.’
When it comes to winning at AI, Canada cannot make it about money
multiplied by effort, it will have to do something different. ‘We use this
term in Mila: it’s innovating in innovation. It’s not just about being in
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innovation, it’s about being able to pilot new models, break, come back, try
differently, do partnerships and do it hyper quickly,’ says Pisano.
One strategy Mila is betting on is to make cutting-edge research from
academia rapidly accessible to startup companies so they can build it into
their products before anyone else in the world. The presence of Yoshua and
Mila in Montreal is a huge boon for startups trying to bring new AI
products to market faster than overseas competitors.
BrainBox AI is a Montreal-based startup which uses artificial intelligence
to optimize energy usage in commercial buildings. The company uses deep
learning to collect various data-points including weather, occupancy and
thermal conditions to optimize energy consumption in real-time creating
significant gains in energy efficiency.
The company’s CEO, Sam Ramadori, tells me that being a part of Mila
helps the company feed on talent and ideas coming out of one of the most
advanced AI ecosystems in the world. The close feedback loop between AI
researchers developing new techniques and companies like his that are
using them in real world applications helps startups build, test, learn and
iterate in faster and faster development cycles.
‘It’s a good healthy ecosystem that we’re in the middle of and I think it
matters, I think it matters a lot,’ says Ramadori. ‘Especially when you have
a new technology where you have nowhere to turn. If I was coding
traditional software there’s nothing new to that. You can even get a team in
some nation far away to code that whole thing for you. We’re not there with
AI. So you need that bouncing back and forth to be testing the latest and
greatest.’
6
The third sister institute to Vector and Mila is the Alberta Machine
Intelligence Institute, or Amii, in Edmonton, the capital of Alberta in
Western Canada. Like Geoffrey Hinton at Vector, and Yoshua Bengio at
Mila, the major figure associated with Amii is Richard Sutton, who is a
Chief Scientific Advisor to the institute and a professor at the nearby
University of Alberta.
Sutton is the world’s foremost authority on Reinforcement Learning, or
RL, a third approach to artificial intelligence different from neural nets and
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symbolic AI discussed earlier which in recent years has taken off as a
popular technique to build more powerful AI systems.
RL also takes inspiration from animal models of intelligence, specifically
behavioural psychology. RL systems learn through trial and error to adapt to
new and complex circumstances. An RL program interacts with its
surroundings by carrying out actions and receiving feedback in the form of
rewards and penalties. Over time, the program learns to do more of the
actions for which it receives rewards and less of the actions for which it
receives penalties.
So if a symbolic system would teach a computer how to recognize a cat
by feeding it rules for what makes a cat a cat, and neural networks by
showing it lots of examples of a cat, RL systems would take the approach of
feeding the program lots of images and giving it a reward every time it
correctly identifies a cat and a penalty every time it doesn’t. The algorithm
initially gives random answers to prompts but as its cat-detecting behaviour
gets reinforced it learns to give more accurate answers.
Like neural networks, reinforcement learning too has been around since
the beginning of the discipline with some of its earliest mentions coming up
in the work of Alan Turing as far back as the 1950s. But until recently it
was not seen as a particularly promising approach in the AI community
with none other than Geoffrey Hinton being among the sceptics.
Like Nobel Prize winners, Turing recipients are invited to give a lecture
about their life’s work. Hinton gave his lecture in the summer of 2019 in
Phoenix, Arizona during which he took a not too subtle dig at reinforcement
learning: ‘There are two kinds of learning algorithms, actually three, but the
third doesn’t work very well,’ he said. ‘That is called reinforcement
learning.’ As the crowd burst out in knowing laughter, Hinton went further:
‘There is a wonderful reductio ad absurdum of reinforcement learning,’ he
added, ‘it’s called DeepMind.’
It was Hinton’s turn to play Minsky, the establishment figure who
dismisses the other thing just for the fuck of it, only to have to change his
mind later. Reinforcement learning has now become de rigueur to newer
and more powerful AI systems, not least because of work done at
DeepMind. RL is central to AlphaZero, the DeepMind bot which can beat
any human at Go, shogi, and chess; a vast improvement on its previous
version AlphaGo, which AlphaZero can also beat.
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One of the main differences between AlphaGo and AlphaZero is that the
former is trained on examples of games like neural nets are, whereas the
latter learnt solely through self-play reinforcement learning. And this is why
AlphaZero’s abilities are more general, it can play multiple games at
superhuman level because its training is not based on learning from
examples of previous games.
Reinforcement learning is also used by Covariant, a California-based
company which makes AI-powered robots which are used in warehouses to
automate processes like picking, sorting and assembling items. Hinton, who
has a dim view of religion, experienced the closest thing to a come to Jesus
moment when he decided to become an investor in Covariant, tweeting
later: ‘I had made a rather small investment (I don’t want to reinforce
reinforcement learning) but now wished I had invested 100X more.’
The one man most responsible for bringing reinforcement learning from
the sidelines into the mainstream is Richard Sutton, who practically wrote
the standard textbook in the field which has now been in print for over
twenty-five years. Sutton, who with his long scraggly beard and
unvarnished manner looks more like an archetypal philosopher than
computer scientist, was born in Ohio and studied psychology as an
undergraduate at Stanford before receiving his PhD in computer science at
the University of Massachusetts Amherst in 1984. His career followed a
relatively standard trajectory until 2003 when, while still in his forties and
working for the AT&T Bell Labs in New Jersey, he was diagnosed with
cancer which left him wondering if there was any point in doing anything
any more.
‘I thought I was going to die soon, it was all kind of surreal,’ Sutton tells
me. ‘I just got tired of hanging around waiting to die so I thought I’d take a
job in Canada.’
Sutton wasn’t really thinking about making optimal career moves when
he took up a teaching position at the University of Alberta in the winter of
2003. When he stood in front of his first class he told his students that he
might not be around to finish the course. He had endured four major
surgeries, chemotherapy and immunotherapy after an aggressive melanoma
had spread to his major organs and brain. The university, which knew of his
health struggles, had taken a gamble in hiring a well-regarded but ailing
faculty member from abroad. It worked out brilliantly.
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Turns out that the man who thought he wouldn’t last the fall semester still
had his best years ahead of him. Sutton would survive his five-year battle
with cancer and two decades later, now in his mid-sixties, an age when most
in his peer group have already gone into retirement, he is still busy doing
his best work.
Sutton is considered among the dozen or so top minds in all of computer
science, the sort of name that is whispered about every time it’s Turing
season. Along the way he has elevated the fortunes of the University of
Alberta’s computer science programme, previously an obscure research
community on the edge of the sub-Arctic, into what is now considered a
premier place to study machine learning. ‘The pride is that the best place to
study reinforcement learning in the world is the University of Alberta,’ he
says.
So what changed that made reinforcement learning a preferred option for
building more advanced AI systems? The answer, in no small part, lies in
the availability of more processing power. The objection that sceptics like
Hinton used to make was that RL is too inefficient. If you have to teach a
program how to play chess by trial and error then it just takes too many
simulated attempts to get there; as opposed to showing it examples of
previous games or hard-coding the rules. The dramatic expansions in
compute power have blown past that problem with brute force. It is now
possible for algorithms to be painfully inefficient and yet still startlingly
effective.
Take for instance OpenAI Five, the program that plays Dota-2 at a world
champion level, which was built on reinforcement learning principles. It
took the agent 45,000 simulated years, or 250 years of gameplay per day, to
learn to play. The program consumed 800 petaflop/s-days of compute over
ten months of training. It would take an average laptop to run continuously
at maximum capacity for over 200 years to take in the same amount of
compute. Training OpenAI Five took 1.1 gigawatt-hours, or about ninety-
two years of electricity use for an average US home. Proponents of RL like
Sutton have long maintained that the technique always worked in principle
but needed more powerful computers to emerge before their utility could be
demonstrated.
‘You have to appreciate that the increasing compute power makes it
possible,’ says Sutton. ‘It’s necessary but it’s not sufficient. The bigger
lesson is that as increasing compute power becomes available, the most
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powerful methods will be those that scale with compute power. But you still
have to find those methods. The compute power itself doesn’t do it for you.’
Sutton thinks that reinforcement learning is going to be more suited to
building more powerful AI systems than the rival methods. ‘I don’t consider
deep learning to be a good solution,’ he says, and shares that he isn’t much
impressed by large language models like ChatGPT; to equate what they do
with intelligence would be to diminish the meaning of the term. ‘I take
intelligence seriously,’ says Sutton, ‘it’s the most powerful phenomenon in
the universe,’ adding that, ‘OpenAI is mimicking people, it’s not
intelligence. It’s not the ability to achieve goals. It’s not a powerful thing to
mimic people; it’s going to be a popular thing but it’s not going to be a
powerful thing.’
It’s not just OpenAI. Sutton is underwhelmed by much of what passes for
progress in his field across the border in the US. ‘Who in the US is trying to
figure out how intelligence works?’ he asks. ‘You go to the universities and
they’re fixating on applications rather than understanding the mind, and I
wish the places were better.’
Sutton thinks that Canada punches above its weight in basic research in
large part because the country’s main government body for funding
research, the Canadian Natural Sciences and Engineering Research Council,
or NSERC, operates very differently from US agencies like the National
Science Foundation. ‘Everyone gets a small grant and you get to say what
you really want to do so you don’t have to make up a story that’s not true.
It’s smaller and more focused.’
In Sutton’s view there are philosophical differences in how AI is
approached in the US versus his research community in Canada. In the US
the bent is more commercial, the frontier of AI research lies with companies
trying to figure out practical applications. Whereas in Alberta the
inclination is more towards a fundamental intellectual enquiry into the
workings of the mind.
‘I imagine myself as a part of a longer tradition of research trying to
understand the mind and there are these big questions and we don’t know
how to answer them,’ he says. ‘And the other mindset is, no, we’ve got to
get things to work somehow, and we won’t really understand it so much,
but it will work, it’ll do something, it’ll be really cool and impress
everybody, the goal is to generate excitement rather than answer the
longstanding decade- or century-old questions.’
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In 2022, Sutton unveiled the ‘Alberta Plan for AI Research’, a twelve-
step plan to place the research community in Edmonton at the forefront of
solving the puzzle of intelligence. He believes that there is a one in four
chance that human level artificial intelligence will emerge within this
decade and that his research group will be the one to do it. ‘Understanding
intelligence is a grand scientific prize that may soon be within reach,’ he
told a packed auditorium at a talk organized by Amii in the summer of
2022. ‘The Alberta Plan is a direct run at this great prize.’
‘It’s hard to say how big it is, it’s comparable to the rise of life on this
planet,’ he said. ‘It’s when life figures itself out and makes more life not by
replication but through design.’
7
There is broad agreement that Canada owes its place of prominence in AI
largely to the presence of three people: Geoffrey Hinton, Yoshua Bengio
and Rich Sutton. First came the three scientists, then came their graduate
students, then came breakthroughs like AlexNet, then came the big tech
companies looking for talent, then the big institutes and high-value
companies, and then, finally, the big money. But first came the three
scientists.
In one way this shows the power of individuals to change the relevance
of an entire country to a key area of technology. But seen another way, this
is not just the story of the triumph of individuals but of policies that
manifested them. If Canada has won the AI lottery three times over, it’s in
large part because it has spent years buying up all the lottery tickets. The
rise of its tech sector is not the product of good fortune but sound public
policy which for decades had been engaged in a bold social experiment to
find the finest minds the world has to offer and lure them to Canada.
All three AI pioneers are first-generation immigrants: Geoffrey Hinton
was born in the UK, Yoshua Bengio in France, and Rich Sutton in the US.
They are the norm and not the exception; most of Canada’s tech headliners
were also imported from abroad. Alex Krizhevsky, Hinton’s collaborator on
AlexNet, was born in Ukraine. The other co-author, Ilya Sutskever, was
born in the former Soviet Union.
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Tobias Lütke, the most celebrated entrepreneur in the country, who
founded Shopify, which, at a market value of $200 billion, is the most
valuable company to come out of Canada in the twenty-first century, was
born in Germany. Christian Weedbrook, the founder of Xanadu, a
prominent quantum computing company, was born in Australia. Roham
Gharegozlou, founder of Dapper Labs, the most valuable privately held new
tech company in Canada, was born in Iran.
Their arrival in Canada was not an accident but the outcome of a
deliberate attempt by successive Canadian governments to populate this
vast but mostly empty country with overseas talent.
Canada is the world’s second largest country by landmass. It has almost
as much land as all of Europe. But it has only about 40 million people,
roughly the same as California. Canada’s population density is among the
lowest in the world, with only about four people for every square kilometre.
Compare that to Bangladesh which has 1,300 people for every kilometre, or
Singapore which has 8,000. And this native-born Canadian population is
shrinking further: the country’s fertility rate is below replacement, nearly
half the global average.
More immigration has long been seen as the answer to this demographic
deficit. As far back as the 1960s, the country was putting in place the
groundwork for what is today a still unique policy regime among countries
that are taking in the world’s migrants. While the purpose of the
immigration bureaucracy in most countries is to keep people out, in Canada
it is to bring them in, with the administration setting ambitious targets for
the number of immigrants it admits every year.
Canada gets roughly the same number of legal immigrants as the US,
about 450,000 people a year, even though it only has a tenth of its
population. Almost a quarter of the country’s population was born overseas
and it is projected that within twenty years a third of all Canadians will
have immigrant backgrounds. Already, more than half of the residents in
cities like Toronto, Mississauga and Brampton are foreign born, a much
higher proportion than just about any other city in the world.
Some advocates propose numbers that are orders of magnitude above
current levels. In 2014, Dominic Barton, the then head of McKinsey,
launched a lobbying group which would later be known as the Century
Initiative, a bold but controversial plan to increase Canada’s population to
100 million by the end of the century. The project, backed by other
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corporate heavyweights associated with places like BlackRock, envisioned
the formation of mega regions not unlike those found in Asia and identified
‘a genius for getting along’ as an area of exploration.
‘We have an immigration strategy that says if all the smart people in the
world want to come and live in Canada, why don’t we have them come and
live in Canada?’ says Ed Clark. ‘We get 400,000 immigrants a year,
325,000 of them are highly educated people that want to come here. What’s
not to like about them?’
That sounds like a sensible strategy and one would imagine that it would
be the norm among countries that are popular destinations for migrants. It’s
not. Canada is a radical outlier when it comes to openness to outsiders and
the country has maintained broad public support for immigration at a time
when most countries have been closing their doors.
It would be easy to conclude that this is simply a matter of economic
necessity: a shrinking working population and an end to a natural resource
base that’s not that far out means that the country has no option but to fill
the deficit with more people from abroad. Immigration already accounts for
a full 100 per cent of the growth in Canada’s labour force. But this
economic take would be a simple way to look at a complex matter. Much of
the rich world has been depopulating for years and yet there is little
enthusiasm for more migrants practically anywhere other than Canada.
Germany’s native-born population has also been shrinking at about the
same rate as Canada’s and it takes in roughly the same number of
immigrants every year, which translates to a smaller proportion in relative
terms, since Germany has twice as many people as Canada. And yet the two
countries could not be more different in how this wave of migrants is
received.
None of Canada’s five parties represented in parliament have an
explicitly anti-immigrant agenda. Pierre Poilievre, the leader of the
Conservatives, the country’s second largest party, has pulled his party
further to the right and is sometimes compared to Donald Trump in his
strident populism. And yet even he has publicly insisted that ‘the
Conservative party is pro-immigration’ and is himself married to an
immigrant from Venezuela.
In Germany, divisions over migration have become the headline theme in
the country’s politics which have manifested most vividly in the rise of the
far-right Alternative for Germany (AfD) party, which went from being an
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extremist fringe group with no representation in parliament to becoming the
second strongest party in the country, all within the span of a decade.
As Germany goes, so goes the rest of Europe. Economic arguments are a
hard sell when the objections are mostly cultural, that the huge influx of
foreigners is diluting the attributes that make the people who they are. For
immigration sceptics the primary question that needs to be asked is not how
much of our own prosperity are we willing to share with outsiders, or,
conversely, how rich can we get off these new people, but who are we?
In the Nordics, I heard concerns about how immigration was making the
population less blonde. In Denmark, I heard a woman ask out loud whether
the immigrants coming into the country could ever fully understand ‘what it
feels like to be a Dane’, and as the country takes in more and more people
who are less and less like themselves, if the notion of what it means to be
Danish is itself at risk.
It’s not a sentiment that’s found only in the rich world. China’s
population is shrinking faster than that of Europe thanks to demographic
carnage wrought by the one-child policy which economists predict is likely
to have a knock-on effect on the country’s growth prospects. And yet there
is little, if any, political support for more outsiders.
China has 1.4 billion people out of which only a million, or less than 0.1
per cent, are immigrants. Compare that to 15 per cent in the US, 19 per cent
in Germany, and 30 per cent in Australia. Even North Korea has a higher
percentage of immigrants than China. In 2017, China’s leader Xi Jinping
told the then American president Donald Trump: ‘We people are the
original people, black hair, yellow skin, inherited onwards. We call
ourselves the descendants of the dragon.’
So the question isn’t why are the others not more like Canada but why is
Canada not more like the others? Its demographic character is changing as
much if not more than most other places. Canada has the smallest native-
born population of any of the G7 nations and yet is taking more migrants
relative to its population than anyone else in the G7. And these migrants are
as different culturally as those being turned away from other immigration
hot spots, a large proportion of whom are coming from Asia.
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Where do Canada’s migrants come from?
A big part of the answer is that while Germans and Chinese might have a
fixed sense of what it means to be them, it’s much harder to pin down what
it means to be Canadian. People who carry that label seem to understand
that they embody a fluid concept that exists in a state of permanent revision.
It’s an elastic identity. While other cultures anguish about how they can
hold on to their originalness, Canadians seem curious to find out what their
remixed version would look like, not resisting but leaning into faster
iterations of what it means to be them.
This open-mindedness has made Canada the preferred option for
immigrants who think they might have a harder time getting accepted
elsewhere. Geoffrey Hinton’s decision to take up a teaching position in
Toronto was motivated in part by the fact that he felt that his two children,
who are adopted from Peru and Guatemala, were more welcome there.
Ed Clark tells me with obvious pride that three of his grandchildren are
half-Chinese and recounts an incident from a meeting at the Brookings
Institute, where he is on the Board of Trustees. ‘I sat in a Brookings thing
and they had a black woman talking about AI and said: “Well let’s be clear
here, this is a white male business.” And I turned to the guy beside me and
said, should I show you a picture of the Vector researchers? I’m sure we’ve
got a white male. I’m sure, I think, I can find one. But we’ve got Iranian
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women, we’ve got Russian women. And so you look at that and you say –
that’s our future.’
It would be erroneous to conclude that Canadian attitudes to immigration
can be explained entirely by an intrinsic openness to outsiders. Geography
plays a big role. The country has the benefit of isolation: the world’s richest
country underneath, endless ocean to the left and the right, and a block of
ice up north.
Migrants to the US and Europe can cross the border on foot and millions
have done just that. Those who want to move to Canada usually have to at
least be able to buy a plane ticket. And that rudimentary filter produces a
certain kind of immigrant: educated, middle-income and lawful. Other
countries get immigrants that they can’t turn away. Canada gets the
immigrants it wants. And that makes all the difference.
‘I literally studied what is coming out from the studies on diversity
beyond the fact we all think it’s the right thing to do or not. Does diversity
really lead to greater creativity? Company performance? And the studies are
unanimous,’ says Valerie Pisano, the CEO of Mila. ‘There’s not a single
study in the world that has contradicted the statement that greater diversity
leads to greater performance. And I think Canada has that as a benefit. And
certainly the tech and startup space is one of the places where you see that
very vibrantly.’
It remains to be seen whether this enthusiasm for immigration can be
sustained. In recent years there has been a significant revision in attitudes
towards newcomers in Canada. While in 2022 there were only 27 per cent
of Canadians who felt that there were too many immigrants entering the
country, by 2024 this figure had surged to 58 per cent, representing the
highest level of concern about immigration since 1998. In response to this
changing public sentiment, the government has significantly reduced
immigration targets and it’s still an open question how these measures will
impact the country’s tech sector.
8
Canada has been upping the ante in the competition to attract the most
industrious migrants by making it easier for them to move there. The
country’s immigration system is held up as something of a model and
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frequent comparisons are made to the comparatively arduous process that
immigrants are subjected to when moving to other destinations like the US.
The US work visa, known as the H1B, essentially works like a lottery. In
2023, only about one in nine applicants got an authorization to work in the
US. In Canada these visas are uncapped, and the country will take in as
many workers as can be absorbed by its workforce. The US system doesn’t
differentiate for quality, an applicant is an applicant, and less qualified
candidates are frequently chosen over more qualified ones. In Canada the
quality of the applicant is at the centre of its points-based system which
evaluates and ranks candidates by measures which include factors like age,
language skills and educational background.
But the most appealing aspect of Canadian immigration is its efficiency
and predictability. While even the lucky ones who get their H1B approved
in the US still must jump through hoops and spend months in limbo to get
their applications processed, in Canada the paperwork can be sorted in a
matter of weeks.
‘If I’m competing with Apple for someone from Switzerland or from the
UK, Apple says to them: I can put you in the H1B visa lottery in six months
and you may or may not get the visa; I can say to them: you can start two
weeks from Monday,’ says Jordan Jacobs. ‘Almost everybody wants to have
some definitive understanding of where their life is going to be, so that
creates a giant advantage.’
Canada has tried to take advantage of frustrations that immigrants often
experience in the US by stepping up efforts to skim from its neighbour’s
talent pool. In 2023, it introduced the ‘Tech Talent Strategy’ which made it
possible for anyone with a US work permit to also become eligible for a
Canadian work permit as well. The quota of 10,000 visas was exhausted
within forty-eight hours.
‘The US is not doing itself a favour with its visa policies,’ Norbert
Lütkenhaus, the Executive Director of the Institute for Quantum Computing
in Waterloo, who immigrated from Germany, told me. ‘I mean, thank you
very much. Each time the US steps on the brake there we get more faculty
members, post-docs, and graduate students here – they come to Canada
instead of the US.’
This laissez-faire approach extends to talent that might be shut out from
the US because of political reasons. Lütkenhaus says that the first wave of
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these people came from mostly Muslim-majority countries right after 9/11.
Now its shifted to places like China, Russia and Iran.
A notable recent case is that of Sara Sabour, a young researcher from Iran
who after receiving her undergraduate degree in computer science from
Sharif University of Technology in Tehran in 2013 was accepted to graduate
school at the University of Washington. But the US denied her visa,
deeming that her field of study, computer vision, could have military
applications. She eventually found her way to the University of Toronto and
then to Geoffrey Hinton’s research group. The two have collaborated
closely on capsule networks, a newer type of neural network that can give
machines the same three-dimensional perspective as humans. Sabour now
works as a research scientist at Google in Toronto.
‘It’s the same thing about conferences,’ continues Lütkenhaus. ‘Now
people are wondering: should I do a conference series in the US if I’m not
sure whether my key speaker can actually get a visa to talk because he
might come from China or from India? And suddenly we have a big empty
slot because the key speaker did not get his visa. So sometimes we wonder
exactly how people are thinking in the US.’
Getting more international students to come and study in Canada has also
been an important part of the country’s strategy to up its immigration
numbers. Canada hosts the third largest cohort of international students in
the world after the US and UK, over half a million students. One in eight of
all students who leave home globally to study in another country leave
home to study in Canada. And most of them don’t plan to leave. According
to a poll by the Canadian Bureau of International Education, over 60 per
cent of the respondents said that they want to stay in the country after
graduating.
‘We recently had the visit of the German Chancellor and the Canadian
Prime Minister at Mila and one of the German students was explaining that
specific idea to the German Chancellor who asked, why did you leave
Germany? Why come to Canada?’ recalls Valerie Pisano. ‘He said, just look
around. What you have here doesn’t exist in Germany. Look at how vibrant
this is. I’m 25 years old and I can be a part of this. The godfather of
artificial intelligence is here. Look at my peers, look at the people I get to
work with.’
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9
Canada has been quietly building out its tech industry for the past decade
and the world is starting to pay attention. In 2023, it had twenty-five private
tech companies valued at over a billion dollars and ranked eighth among
countries that produce such companies. In 2022, over $10.5 billion was
invested across 706 venture deals in Canadian tech startups, up from $1.5
billion a decade ago. Foreign investment is pouring in: two-thirds of the
capital invested in Canadian tech companies comes from outside Canada.
‘I just think capital follows companies, not the reverse. Everybody thinks
capital is the thing that starts these ecosystems, but that is incorrect,’ says
Damien Steel, former Managing Partner and Global Head of Ventures at
OMERS Ventures. ‘The money follows where the opportunities are and so
to me that was just a great validation for the Canadian ecosystem, that hey,
we’re doing something right here.’
Twenty years ago, two companies loomed large over the Canadian tech
scene: Research in Motion (RIM), the maker of BlackBerries, and Nortel
Networks, the backbone for the telecoms infrastructure in many parts of the
world. Neither could stay ahead of more innovative competitors overseas
and both met an abrupt and precipitous end.
‘They weren’t organizations that promoted innovation, they did the
opposite,’ says Steel. ‘RIM was notorious for trying to squash innovation
from leaving its organization. Today that’s not the case. You look at Shopify
and the stuff they do, they actively promote their angel groups within
Shopify that are funding startups and entrepreneurs that leave Shopify to
start something. That’s what Silicon Valley is: success breeding success and
supporting itself as an ecosystem. We’ve just hit that.’
Canada’s tech economy is no longer about one or two big names. It has
lots of players with different roles working together to sustain a virtuous
cycle of successful companies creating more successful companies.
Universities like McGill and the University of Toronto make research
breakthroughs and train talent. Incubators like CDL get good ideas off the
ground. Alums from breakout success stories like Shopify go out and write
their own breakout success stories. And institutes like Vector, Amii and
Mila bring in government support to tie it all together.
The most significant shift though might be the mindset. ‘I just think as an
ecosystem,’ says Damien Steel. ‘We need to have a broad enough view and
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understand that we win as the ecosystem wins.’
But sceptics would point out that despite all the talk about Canada
making a play for AI supremacy, its companies are still relatively new,
small and practically unknown outside the country. When people think AI
they think OpenAI, Nvidia, DeepMind or ByteDance. Canada has not yet
produced an AI company that reaches even a fraction of their scale. Ask
people outside Canada to name a Canadian AI company and most would be
hard-pressed to name even one.
So as much as Canada gets all the points for trying, and as much as the
values that underpin its tech economy might bring forth positive sentiments
and warm feelings, the question remains: can a Canadian AI company ever
be as consequential as the big leagues overseas?
‘I have absolutely no doubt this is going to happen,’ says Sanja Fidler,
Director of AI at Nvidia.
Sanja, who is also an associate professor at the University of Toronto and
was one of the co-founders of the Vector Institute, says it’s unfair to
compare Canadian tech companies with some of the more established
names who have been around for much longer, and it’s only a matter of time
before a Canadian AI company like Cohere, Waabi or Deep Genomics joins
American, British and Chinese titans at the top.
‘The people running these companies were heavily recruited by big tech
giants previously and they’re some of the smartest people I know,’ says
Fidler. ‘The most talented in tech advancements in AI. Just looking at the
momentum and trajectory of some of these companies, there’s no doubt that
they’re going to be at the same level.’
CIFAR predicts that by 2030 Canada will have one of the most advanced
national AI ecosystems in the world. The Tortoise Global AI Index, which
measures AI investment, innovation and implementation, places Canada
eighth in the world.
‘Toronto now by some accounts has as many AI startups as any city in
the world starting from virtually zero five years ago,’ says Jordan Jacobs.
‘And we want to make sure that in fifty years when we look back, Canada
is one of three hubs. I assume the US will be a hub, and China will be a hub
– and Canada will be the third hub.’
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CONCLUSION
Social Animals
‘Cultures are not like biological systems; cultures are biological systems.’
1
When I first started writing this book, the idea was to explore whether US
supremacy in new technologies is waning. The moment seemed to be right
for such an enquiry. The question was fodder for much commentary
globally and found its most erudite explication in Alan Greenspan and
Adrian Wooldridge’s 2018 tome Capitalism in America in which they
argued that the economic dynamism that set the US apart from other nations
was now beginning to fade: ‘Look at any measure of creative destruction,
from geographic mobility to company creation to tolerance of disruption,
and you see that it is headed downward. The United States is becoming
indistinguishable from other mature slow-growth economies such as Europe
and Japan in its handling of creative destruction.’
The parallel rise of China only brought this decline into sharper relief.
The country is beginning to take on the aspect of what the US was a
generation ago: that one place that eclipses all other places. Today China
makes more solar power, has more robots working in its factories and more
EVs roaming its streets than the rest of the world combined. It doesn’t take
much imagination to see the US as the established incumbent struggling to
hold things steady and China the fast-growing disrupter for which every
graph is up and to the right.
But as I looked closer at what’s happening elsewhere it did become hard
to avoid the conclusion that predictions of American decline, at least in the
realm of new technologies, are vastly exaggerated. There’s as much
evidence that its innovation engine is accelerating as there is that its
spluttering to a halt. The combined market value of the ten largest US tech
companies exceeds the entire GDP of every single country in the world
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except the US itself. And that ascendancy is not a holdover from a bygone
era, it is very much a contemporary development. Apple became the first
American tech company to cross a trillion-dollar valuation in 2018. Seven
others have joined that club since, some crossing that mark multiple times
over. The rest of the world, the whole world, doesn’t even have one. What
more needs to be said?
The only concession that could perhaps be made to the rest of the world
is that twenty-five years ago the technology landscape was dominated
almost entirely by the US; now the US is still in a commanding lead and
then there are a handful of other countries, twenty, tops, that are also
gaining relevance. The US is growing, China is growing faster, others are
growing too but not as fast as the US and China.
And apart from China it doesn’t seem like the rest of the world has a
particularly competitive relationship with the US in tech. Many position
themselves as extensions of Silicon Valley rather than its antagonists. In
South Korea and Sweden, it’s aspirational for startups to have a dual
presence: one foot in the US and one in their home market. They want to be
seen in equal parts as American and wherever they are originally from.
Even Chinese executives would off the record tell me about how truth be
told exposure to the US was still very important to their businesses. Maybe
not as a market in which to do business in, that was too risky and they could
survive just fine without, but as a place to socialize themselves in the state
of the art in tech and pick up early signals about where things are headed in
frontier disciplines like AI so that they could orient their efforts in that
general direction as well.
China is the only competitor. Others are trying but they’re not good
enough to be dangerous. The most successful tech companies outside China
whose business model does not rely solely on monetizing their home
markets still consider it aspirational to eventually find their way to the US.
That may be in the form of an outright acquisition or a public listing or a
physical move. But being stateside is still the marker that you’ve arrived.
Hugging Face didn’t stay in France for long and UiPath too outgrew
Romania fairly early in the game. Even long-established companies, like
Arm in the UK, ditched a domestic listing to go public in the US. As did
Spotify and Grab. Most European VCs that I spoke to said they actively
pushed their companies to find a big American patron; some encouraged
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founders to win the US first and then try and find their way back, expanding
into Europe instead of expanding out of Europe.
China doesn’t seem to have a similar sway outside of its own borders.
Chinese companies want market access abroad and other foreign companies
want market access in China. But it doesn’t really have the same kind of
symbiotic relationship with other major tech capitals like the US tech
community has in places like Taiwan and India.
Some Chinese companies are actively distancing themselves from their
home market. Shein, a fashion retailer which at one point was valued at
over $100 billion, de-registered its original company in Nanjing and moved
its headquarters to Singapore. Temu moved its headquarters to Boston and
its parent company PDD Holdings moved its base to Ireland.
American dynamism may yet fade, but it would have less to do with
factors intrinsic to its tech industry and more to do with its fractured polity
and backlash against a highly successful tech industry and the inequities it
has wrought, a consequence ironically of too much innovation and not too
little. China’s liabilities are also in plain sight. The most notable being that
its tech industry seems to have outgrown the political frame within which it
operates. The most vivid demonstration of these frictions came in 2021 and
it remains to be seen whether the country’s entrepreneurial class has been
subdued for good or if it will rattle the cage from the inside again.
The rest of the world is still figuring out how to innovate. US and
Chinese companies seem to have solved that puzzle. Their dynamism is
constrained less by an inability to innovate and more by resentment at the
vast new powers that cracking that problem has conferred upon them.
An interesting statistic to ponder is that in 1990, China was responsible
for only about 1.8 per cent of global GDP. It has since grown tenfold and
stands at 19 per cent today. Compare that to the US which was responsible
for about a quarter of the world’s GDP in 1990. In 2024, it still produces a
quarter of the global GDP. China has expanded but so far not at the expense
of the US. It’s the other rich world economies that have lost out in relative
terms, to both the US and China. In 1990, the US accounted for 39 per cent
of the GDP of G7 nations. Its share now stands at 57 per cent. I would
hypothesize the relative development of tech sectors of the US, China and
the rest of the world would mirror that broader economic trajectory.
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2
A comparative study of what’s going on in different places around the world
not just in technology but in all sorts of contests – sports, economics and the
rest – is useful on two levels. The first is the obvious one and that’s just the
national competition element of it which makes good headlines and gets
those old tribal instincts revved up; that is to say who’s doing well and who
isn’t and what does the scoreboard look like.
But the more utilitarian approach would be to look at these tournaments
less through the lens of national competition and more as a test of the
relative merits of competing systems. All societies are working through
similar challenges – growth, governance, sustainability – and the world is a
big enough place to experiment with different approaches in different places
to see what works and what doesn’t.
And this is already happening for the big questions. So, if the desired
outcome is a good society, then there are all sorts of contrasting approaches
being tested out, everything from free market liberal democracies to
different shades of socialism all the way through to communism and more
theocratic forms of ordering things. Regardless of personal preferences,
there is value to having these trials run in parallel, even some of the crazier
ones, to see which ones yield better outcomes than others.
In business too there’s a diversity of approaches. There’s the keiretsu
system in Japan which has large groupings of interconnected companies
which have extensive cross-shareholding typically centred around a major
bank. Mitsubishi would be a good example. Then there’s the German
Mittelstand which we’ve discussed in these pages, the smallish SMEs that
are the backbone of the country’s industrial economy.
China relies disproportionately on its massive state-owned enterprises
like Sinopec and the China Construction Bank which eclipse the country’s
biggest private companies by orders of magnitude. And then there are the
hybrid chaebols in Korea where it can be hard to tell where the state ends
and private initiative begins. Different places do business very differently.
I was expecting a similar story in how various countries systemically
build out new technologies; Sweden does it this way, China does it that
way, India does it the other way. And there could be lessons for others in
these approaches. That largely turned out not to be true.
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While the world’s older industrial economies might have looked very
different, its newer tech economies are strikingly similar and becoming
even more similar over time. Every country’s strategy relies on some
variation of having a DARPA-like agency on the state side and then
venture-backed startups in the private sector.
These similarities run all the way down from the structural elements to
the feel of the cultures of these companies and more stylistic aspects like
those brightly coloured t-shirts they wear and even the linguistic quirks that
mark how this subclass of the species interacts with each other. Delphic
utterances like bruv, bruvsky, brotato, broham, brochacho, brofessor and
Broseph Stalin which would mean little to the uninitiated are the shared
symbology and tribal markers that is the veritable social glue that binds
together this herd of contrarian thinkers from New York to Stockholm to
Tokyo.
IKEA and General Electric were very different; Spotify and Stripe are
more similar. That old diversity of doing things has given way to more of a
monoculture of thought and action. There is ironically very little
experimentation in how the newer generation of companies is run in
different places: whether it’s Klarna in Sweden or Mistral in France or Grab
in Singapore, things are a bit same same.
The contest is not between different models but different intensities of
the same model. China is different politically but on the economic front,
especially in the tech industry, its more American than the Americans. The
buzz of places like Shenzhen can feel like Silicon Valley on steroids. The
gladiatorial competition among new ventures which Kaifu Lee valorizes in
his book can only be described as a form of hyper capitalism, a more
intense and concentrated variant of the ideology which would be regarded
as too extreme even in its Western cradle. The difference is not of kind, it is
of degree.
I asked David Allemann, the founder of ON, probably the hottest new
venture to come from Switzerland, whether his company is different
because of where it’s from. ON is unusual in that it has two CEOs who
share power at the top and I wondered if that was at all inspired by the
communitarian ethos that animates the country more generally. The Swiss
political system places a high premium on dispersing power both
horizontally and vertically; the country doesn’t even have a head of state
and the highest executive authority rests with a council of seven people.
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Allemann thought the similarity was coincidental. ‘I don’t think we’re that
different just because of the fact that we went global so early,’ he said.
So there is more convergence to the American way of doing things
instead of something that is meaningfully different in different places, an
underwhelming end of history as applied to building out new tech. There is
talk of other approaches, like DeepMind exploring the idea of becoming a
public interest company or Jack Dorsey suggesting that Twitter should have
been a protocol, something more like email and less like a commercial
social network. OpenAI too toyed with the idea of being a nonprofit before
it lapsed back into an all too typical Valley company.
And then there is a growing movement that more technology should be
developed as a global public good, similar to how the internet was created
as an open and freely accessible platform and not as a commercial product.
But there’s little evidence that anyone’s working on something that is
systemically different at that level, a radically alternative approach to doing
tech that could be the foil to whatever is happening now.
There’s two ways to compete. The first is to do whatever the others are
doing and try and do it bigger, better, faster. The other is to do it differently.
Most of what’s going on right now falls into the former category.
In one way the sameness is not such a bad thing, it just means that in a
world otherwise fraught with divisions along just about every conceivable
fault line there is something close to a globally accepted standard in one
important area of activity. But in other ways it’s dispiriting. One would
assume that with all the talk about thinking from first principles that one
hears so often in technology circles there would be a similar enthusiasm to
reimagine the whole enterprise at the most basic level that would
fundamentally break the mould for how new technologies are brought to
life and how they are put to use.
3
If different places are becoming more similar from a technology creation
perspective then does location not matter any more? In recent years, there’s
been a lot of talk about how great companies can come from anywhere and
it’s not necessary for startups to cluster in one place as much as they needed
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to before. The knowledge, infrastructure and talent that go into building
companies are now much more dispersed.
There have also been hypotheses that Silicon Valley has moved to the
cloud and the internet has democratized entrepreneurship and made it so
that everything doesn’t need to happen all in one place. The rise of remote
working and tech workers’ preference for a more mobile lifestyle and less
crowded metropolises have, some say, all moved things in the direction of
hubs just not mattering as much as they used to.
‘‘Tech hubs are losing the talent war to everywhere else,’ wrote the Wall
Street Journal in 2023. The author noted: ‘As the tech industry as a whole
has matured, it is following the pattern of every previous industrial
revolution: knowledge, capital and talent is spreading out, across America
and the world.’
I think the jury is still out on that one. Based on my discussions it seemed
that location still matters. Knowledge and resources might be available in
more places, but hubs were never about just that. Their principal function is
to create a hive of like-minded people who are all working on similar
problems and can benefit from serendipitous encounters and supercharge
their learning based on all the experience and competitive spirits floating in
that environment. ‘If you ski with the best you get better fast; if you need to
learn everything by yourself it’s much more effort,’ Nathalie Casas, a senior
executive with the Swiss Federal Laboratories for Materials Science and
Technology, told me.
Entrepreneurship is still not as normalized as we would like to think it is,
and a big proportion of the technically trained workforce even in developed
Western economies would still prefer to work in stable jobs in big
companies. That’s the story of Germany where the top engineering grads
would still rather work for BASF or BMW than take the risk of starting
their own ventures.
Switzerland has a high concentration of top-tier talent in applied physics
and related engineering disciplines because of the presence of these
cathedrals to big science like CERN, but there’s little evidence that enough
of them leave to start their own companies or go to work for other startups.
That technical talent would much rather stick to the stability and security of
their day jobs. The talent is there, the money is there, the infrastructure is
there, but entrepreneurship isn’t in the air so to speak.
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Hubs make it socially acceptable to be a founder and entrepreneurs need
not become social outcasts during the rough patches that everyone
inevitably has to endure. John Kim, the founder of Sendbird, a software
developer that makes APIs for platforms like Reddit and Paytm, told me
how he went from feeling like an oddball in Korea to feeling like he
belonged the moment he landed in the Valley: ‘Every café I went to, there
was a startup pitching to a VC, everyone was talking about technology
literally all around me. And it was so shocking and also so comforting in a
way. I felt like I found my home, this is where I wanted to be.’ It’s
impossible to replicate that feeling on a Zoom call.
And that’s largely why even the headline examples of startups that came
from ‘nowhere’ eventually relocated to more mainstream locations. Up to a
fifth of the startups that have raised more than €1 million – a minuscule
amount of money in the larger scheme of things – in the Central and Eastern
European region eventually migrate abroad; this includes superstars like
UiPath, Grammarly and Productboard, all $1 billion-plus companies.
According to one study, over $50 billion in enterprise value has flowed out
of the region. The most ambitious companies with the brightest futures just
don’t want to miss out on the network effects being spun in more
established tech hubs. Colocation matters.
Which leads to the final question that if location still matters and there
are only a handful of places which provide a suitable environment for tech
entrepreneurship then are there any general conclusions that can be drawn
about what makes these places so different?
The notion that most people have is that permissive settings are more
suitable environments for this sort of thing than their more controlled
counterparts; that loose cultures drive better outcomes than tight ones.
‘Innovation is the child of freedom and the parent of prosperity,’ writes
Matt Ridley in his book How Innovation Works: And Why It Flourishes in
Freedom. And that sentiment does at first satisfy some deeply held sense
that we have of what it’s all about.
But there’s obviously a China-sized hole in that argument. It’s
uncontroversial to say that the country is heavily dirigiste compared to its
counterparts in the West. And yet in tech it’s outperforming just about every
country except the US. Chinese innovation is driven by factors precisely the
opposite of freedom and prosperity; Kaifu Lee talks about the maniacal
work ethic that powers their tech industry which is driven in large part by
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the grinding poverty of the average Chinese worker that often stretches
back generations.
If freedom and prosperity are what made innovation work then there
would be a much better correlation among how free and rich countries are
and how innovative they are. But the question is interesting and worthy of
closer examination precisely because that relationship simply does not hold
under closer examination.
If it were such a simple matter, we would have seen the intensity of tech
innovation move from North America to Western Europe, through the
Pacific and Latin America and only then to Asia. But it’s not like that.
Sweden, Denmark, Norway, Finland and Iceland are very similar in their
socioeconomic attributes, but Sweden is the clear outlier when it comes to
driving innovation outcomes.
So the question of what makes different places fertile grounds for new
things is a lot more complex than it just being a function of liberty and
wealth. Historically too, some very tightly controlled regimes have
nevertheless shown tremendous technological competence: the Soviet
Union before the fall of the Berlin Wall and Germany and Japan before
World War II would be the most obvious examples.
Having freedom and prosperity is better than not having them. The
argument is not that they don’t matter. The argument is that the relationship
between them and the capacity to make new things is not as straightforward
as maybe our instincts would lead us to believe. They are very often the
same reasons that are given for why some places lose their drive and go soft
and complacent.
In some rich environments, the economic waters are too placid for strong
currents of technological change to work their magic; the animal spirits just
aren’t there. Japan has been consistently free and prosperous for the past
five decades. It’s even freer than the US according to rankings issued by
Freedom House, scoring a near perfect 96 on its benchmark compared to
the more modest 83 for the US. But Japan’s relevance to tech innovation
has gone off a cliff in the recent past.
The question of why some places are more innovative than others defies
easy explanation and is not tractable to grand theorizing. Which is precisely
why going deep into individual examples is a worthwhile undertaking
which is what we’ve attempted to do here.
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A closer look at these examples brings two broad categories of
explanation to the fore. The first systemic and the second cultural. The
systemic explanation accounts for differences in institutions, rules and
procedures: structural elements like how higher education is organized, how
research is incentivized, and how companies are formed and funded.
But the systemic explanation is incomplete because you can have similar
systems in many different places and still not get similar outcomes. This is
where culture comes in. We’ve known at least since Weber wrote about the
Protestant Ethic that different behavioural attributes of different social
groups can drive different economic outcomes.
But it would be useful to look at human cultures not just in the
sociological sense but in the more biological understanding of the term. Not
unlike the stuff that scientists look at in petri-dishes.
We tend to think of human beings as the most complex organisms on the
planet, but that sense of priority might be misplaced. A collection of
individuals forms a culture, and that culture is a living, breathing entity that
displays collective intelligence and intention. Seen from this lens, different
cultural groups are not just national identities but distinct social organisms.
Few English persons who were alive a hundred years ago are still alive
today. And yet the attributes that we consider English have remained
remarkably consistent over time. Every single member of a culture can
perish, but the culture survives; not unlike how the human body replaces
virtually every cell every few years but the larger organism retains
consistency of self.
Biologists write about superorganisms like ant colonies, microbiomes
and swarms composed of relatively simple organisms like ants, bacteria and
bees which come together and organize into something much greater than
the sum of their parts. The larger entity constitutes a separate superorganism
the workings of which might not be in the awareness of its constituent parts.
There’s no reason to believe that something similar is not happening with
human cultures; after all societies are not like biological systems, societies
are biological systems. Seen from this lens the surface of the planet is
essentially smeared with different blob-like cultures which act with
collective intelligence and intention: an individual merely a fragment of its
larger culture. Most of what we call international relations is just these
larger social animals hissing and biting at each other. Societies writ large
form a kind of social ocean, with an individual a sort of droplet in that
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ocean. Some of these oceans are turbulent with vigorous flows while others
stay placid and subdued.
It would be appropriate to look at the variations in the capacities of
different cultures to bring newness into the world as a kind of technological
fertility. Some cultures are particularly fecund, constantly giving birth to
new ideas and innovations, while others lie dormant; some fizz and pop
while others stay inert and quiescent. Understanding innovation, then,
requires us to look beyond mere systems and structures to the internal
properties of the cultures from which technologies spring forth.
I drive a Volvo XC40, an SUV which in its no-nonsense practicality is
sometimes seen as more than just a car and something of a receptacle of
Swedishness on wheels; a modern-day version of the mosaic tiles of the
Roman Empire or ceramic vessels of Ancient Greece, everyday objects that
carry the imprint of an entire culture as if to say: this is who we are.
The crossover is keenly self-aware of its totemic status; woven into the
seam of the front passenger seat, sticking out like a garment tag, is a tiny
blue and yellow Swedish flag. Volvo doesn’t label its cars ‘Made in
Sweden’, it labels them ‘Made by Sweden’. It’s an expression of national
pride. But also a deft confession that the company doesn’t make all its cars
at home any more.
But in a deeper sense it was always true that all technologies are not
products in their environment but products of their environment, oozing out
of and continuous with the bubbling social ferments in which they
germinate and bloom.
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NOTES
Introduction: Capitalism with an Emoji Face
These guys hadn’t raised any money: Ilkka Paananen, interview with the author, 14 June 2023.
the highest grossing game in the US: David Curry, ‘Clash of Clans Revenue and Usage Statistics’, 22
January 2025, https://www.businessofapps.com/data/clash-of-clans-statistics/
brought in over $10 billion in lifetime revenue: Jeffrey F. Rayport, George Gonzalez, ‘Supercell 2.0:
Clash of Plans’, Harvard Business School Case Study, March 2024.
more money than the top three highest grossing movies ever: Variety, ‘The 30 Highest-Grossing
Movies of All Time’, 8 April 2024.
all the Harry Potter books, combined: Statista, ‘You’re a wizard at making money, Harry’, 15 Nov
2018, https://www.statista.com/chart/16114/harry-potter-franchise/
top hundred music singles streamed ever: ChartMasters, ‘Most Streamed Tracks of Spotify’, 13
February 2025, https://chartmasters.org/most-streamed-tracks-on-spotify/
valued the company at over $10 billion: Richard Milne, ‘“Clash of Clans” maker to “take more risks”
in search of billion-dollar hit’, Financial Times, 14 February 2024.
eleven-digit valuation: William R. Kerr, Benjamin F. Jones, Alexis Brownell, ‘Supercell’, Harvard
Business School Case Study, October 2016.
€400,000 loan: Dean Takahashi, ‘How the Finns built their gaming startup hub in Helsinki’,
VentureBeat, 13 November 2013.
It became a geography question: Ajay Agarwal, interview with the author, 3 October 2022.
The space stream at CDL: Chris Hadfield, interview with the author, 15 November 2022.
I thought Xavier was pulling my leg: Roxanne Varza, interview with the author, 18 September 2023.
I like to compare a researcher in Harvard: Romain Dillet, ‘Emmanuel Macron meets with the French
tech community’, TechCrunch, 9 October 2018.
listed with an emoji: Kenrich Cai, ‘The $2 Billion Emoji: Hugging Face Wants To Be Launchpad For
A Machine Learning Revolution’, Forbes, 9 May 2022.
Top ten countries by number of private billion-dollar tech companies: Dealroom, ‘Unicorns’,
Retrieved 13 February 2025, https://dealroom.co/guides/unicorns
Top ten countries by volume of venture dollars invested: Dealroom, ‘The State of Global VC’,
Retrieved 12 February 2025, https://dealroom.co/guides/global
Total tech market cap ($T) per region, 2021–2023: Atomico, ‘State of European Tech 2023’, pg 240.
Highest ranking countries in the WIPO Global Innovation Index: World Intellectual Property
Organization, ‘Global Innovation Index 2023’, pg 19.
The EU is losing the race for innovation: European Policy Analysis Group, ‘EU Innovation Policy:
How To Escape The Middle Technology Trap’, April 2024, pg 3.
too large a proportion: John Maynard Keynes, ‘The General Theory of Employment, Interest, and
Money’, pg 149.
unpacks all that mathematical rigour: Stephen M. Walt, ‘Rigor or Rigor Mortis? Rational Choice and
Security Studies’, Security Studies, Spring 1999.
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Chapter One: The Precocious Student
sold half of Tencent to Naspers: Loni Prinsloo, ‘Tencent’s 60,000% Runup Leads to One of the
Biggest VC Payoffs Ever’, Bloomberg, 22 March 2018.
in the early days I used to do speeches: David Wallerstein, interview with the author, 6 March 2024.
Naspers started as a modest newspaper business: Alexandra Wexel, ‘How a Small Bet on Tencent
Made an African Firm One of the World’s Most Valuable’, Wall Street Journal, 30 November
2017.
Tencent has stakes in over a hundred gaming studios: Steven Messner, ‘Every Game Company That
Tencent Has Invested In’, PC Gamer, 21 November 2024
Spotify of China: Yue Wang, ‘Tencent Music Is Better Than Spotify At Making Money, But Growth
Uncertainties Still Loom’, Forbes, 18 December 2018.
highly diversified global holding company: Quentin Webb and Jin Yang, ‘China’s Tencent Becomes
an Investment Powerhouse, Using Deals to Expand Its Empire’, Wall Street Journal, 3 March
2021.
$1.78 billion to buy 5 per cent of Tesla: Tim Higgins and Anne Steele, “Tesla Gets Backing of
Chinese Internet Giant Tencent,” The Wall Street Journal, March 29, 2017.
Tencent had amassed a listed investment portfolio: Primrose Riordan and Ryan McMorrow, “Tencent
pursues quieter investment strategy amid China’s Big Tech crackdown,” Financial Times, January
19, 2022.
Wallerstein’s job was no longer just about doing well: Alyssa Abkowitz, ‘The Man Who Bets
Tencent’s “Moonshot” Money’, Wall Street Journal, 8 February 2018.
inbound foreign investment into China: Cheng Leng, ‘Foreign direct investment in China falls to
lowest level in decades’, Financial Times, 19 February 2024.
outbound foreign investment from China: Yi Wu, ‘China’s Outbound Investment: Recent
Developments, Opportunities, and Challenges’, China Briefing, 13 November 2023.
The DoD would eventually drop IDG: Sarah McBride, ‘IDG Capital Dropped from Pentagon’s China
List’, Bloomberg, 17 December 2024.
companies that were extremely capital intensive could look to China: Shahin Farshchi, interview with
the author, 30 June 2023.
We think China is: Keith Rabois, interview with the author, 23 December, 2022.
today’s deglobalized world: Ingrid Lunden, ‘Neura Robotics picks up $55 million to ramp up in
cognitive robots’, TechCrunch, 19 July, 2023.
so the challenge with China: Hussein Kanji, interview with the author, 17 August, 2020.
strategic autonomy: ‘European defence, strategic autonomy and NATO’, European Parliament
Briefing, 23 February, 2024.
It was a lifesaver: Hermann Hauser, interview with the author, 22 January, 2024.
We sort of neutral countries: Ilkka Paananen, interview with the author, 14 June, 2023.
China used to produce: Geoffrey Hinton, interview with the author, 13 October, 2022.
The old science world order: The Economist, ‘China has become a scientific superpower’, 12 June,
2024.
the single most important: Matt Sheehan, ‘Who Benefits from American AI Research in China?’,
Marco Polo, 21 October, 2019.
He passed the exam: Kristi Heim, ‘Ya-Qin Zhang, Microsoft’s leader in China, prospers in a changed
nation’, Seattle Times, 8 August, 2008.
Money wasn’t really an object for me, Ya-Qin Zhang, interview with the author, 21 August, 2023.
Born out of national humiliation: Economist, ‘Tsinghua University may soon top the world league in
science research’, 17 November, 2018.
According to the Leiden Ranking: Caroline Wagner, ‘China’s universities just grabbed 6 of the top 10
spots in one worldwide science ranking – without changing a thing’, The Conversation, 3 April,
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2024.
In the Nature Index: Bec Crew, ‘Nature Index 2024 Research Leaders: Chinese institutions dominate
the top spots’, Nature Index, 18 June, 2024.
Tsinghua is overwhelmingly stronger: Simon Marginson, interview with the author, 2 July, 2024.
According to a paper: Yongjun Zhu, Donghun Kim, Erjia Yan, Meen Chul Kim, and Guanqiu Qi,
‘Analyzing China’s research collaboration with the United States in high-impact and high-
technology research’, Quantitative Science Studies, 8 April, 2021.
Microsoft has been under pressure: Karen Weise, Cade Metz and David McCabe, ‘Microsoft debates
what to do with AI lab in China’, New York Times, 11 January, 2024.
Even in the United States: Jie Tang, interview with the author, 21 January, 2024.
It is backed by: Eleanor Olcott, ‘Saudi fund invests in China effort to create rival to OpenAI’,
Financial Times, 31 May, 2024.
I think it’s very difficult: Rui Ma, interview with the author, 5 April, 2023.
According to the US State Department: Lily Kuo and Kate Cadell, ‘Chinese students, academics say
they’re facing extra scrutiny entering US’, Washington Post, 14 March, 2024.
So the transformation China went through: Kaifu Lee, interview with the author, 21 December, 2023.
Wrapped up in this conviction: Kaifu Lee, ‘AI Superpowers: China, Silicon Valley, and the New
World Order’, Houghton Mifflin Harcourt, 2018.
Eight out of ten startups: Fleximize, ‘The speed of a unicorn’, https://fleximize.com/unicorns/
attacked by a mob: Wes Davis, ‘A crowd destroyed a driverless Waymo car in San Francisco’, The
Verge, 11 February, 2024.
To have lived in China since 1990: Zak Dychtwald, ‘China’s New Innovation Advantage’, Harvard
Business Review, May–June 2021.
Beijing poured $125 billion: Edward White, ‘How China cornered the market for clean tech’,
Financial Times, 9 August, 2023.
We tend to forget: Dan Harsha, ‘Taking China’s Pulse’, Harvard Gazette, 9 July, 2020.
Many Chinese believe: Rana Mitter and Elsbeth Johnson, ‘What the West Gets Wrong About China’,
Harvard Business Review, May–June 2021.
natural, long overdue course-correction: Lizzie C. Lee, ‘Why Did China Crack Down on Its Ed-Tech
Industry?’, The Diplomat, 5 August, 2021.
China’s inequality levels: Thomas Piketty, Li Yang, and Gabriel Zucman, ‘Capital Accumulation,
Private Property, and Rising Inequality in China, 1978–2015’, American Economic Review, July
2019.
President Xi wrote an essay: Dexter Tiff Roberts, ‘What is “Common Prosperity” and how will it
change China’s relationship with the world?’, Atlantic Council Issue Brief, December 2021.
Some companies ceded: Ryan McMorrow, Qianer Liu, and Cheng Leng, ‘China moves to take
“golden shares” in Alibaba and Tencent units’, Financial Times, 13 January, 2023.
third most advanced in the world: Stanford Centre for Research on Foundation Models, ‘A holistic
framework for evaluating foundation models’, retrieved 16 February, 2025,
https://crfm.stanford.edu/helm/lite/latest/
Chapter Two: Steeples of Excellence
Silicon Valley is over: Kevin Roose, ‘Silicon Valley is Over, Says Silicon Valley’, New York Times, 4
March, 2018.
Peak Valley: Alexandra Suich Bass, ‘Peak Valley: Why startups are going elsewhere’, The Economist,
1 September, 2018.
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a particularly sharp critique: Brian Merchant, ‘The End of the Silicon Valley Myth’, The Atlantic, 29
December, 2022.
took to the pages of the Financial Times: Michael Moritz, ‘Silicon Valley would be wise to follow
China’s lead’, Financial Times, 17 January, 2018.
Social diversity and common good: Zelda Bronstein, ‘How Silicon Valley Millionaires Stole
Progressivism’, The Nation, 15 July, 2014.
I think the Valley’s fundamentally changed: Victor Hwang, interview with the author, 19 May, 2023.
The book is a meditation: Victor W. Hwang, ‘The Rainforest: The Secret to Building the Next Silicon
Valley’, CreateSpace Independent Publishing Platform, 2012.
Detroit correction: Keith Rabois, interview with the author, 23 December, 2022.
Mt Gox was a crypto exchange: Robert McMillan, ‘The Inside Story of Mt. Gox, Bitcoin’s $460
million disaster’, Wired, 3 March, 2014.
A prominent New York newspaper: Kevin Roose, “The Doomsday Cult of Bitcoin’, Intelligencer, 4
March, 2014.
No one knew what happened: Michael Gronager, interview with the author, 7 December, 2023.
They are now known as: Gareth Jenkinson, ‘Blockchain detectives: Mt. Gox collapse saw the birth of
Chainalysis’, Cointelegraph Magazine, 27 September, 2023.
Quite frankly: John Hennessy, interview with the author, 13 February, 2024.
capital of the AI revolution: Nitasha Tiku, ‘AI is reviving San Francisco’s tech scene. Welcome to
“Cerebral Valley”’, Washington Post, 15 March, 2023.
I think in AI in terms of fundamental technology: Ya Qin Zhang, interview with the author, 21 August,
2023.
Four out of five GPUs: Air Street Capital, ‘State of AI Report’, retrieved 16 February, 2025, stateof.ai
There’s a war going on: Stephen Witt, ‘How Jensen Huang’s Nvidia is Powering the AI Revolution’,
New Yorker, 27 November, 2023.
Oh, I think it’s going up: Edouard Bugnion, interview with the author, 13 February, 2024.
Over half of all billion: Stuart Anderson, ‘Most Billion-Dollar Startups in the US Founded by
Immigrants’, Forbes, 26 July, 2022.
Over half of the residents: Shawna Chen, ‘The Californians who speak a non-English language at
home’, Axios, 7 September, 2023.
You can go to live in France: Ronald Reagan, ‘Remarks at the Presentation Ceremony for the
Presidential Medal of Freedom’, 19 January, 1989.
In the early stages of a startup: Farhad Manjoo, ‘Why Silicon Valley Wouldn’t Work Without
Immigrants’, New York Times, February 8, 2017.
I mean you look at: Nathan Benaich, interview with the author, 30 January, 2024.
Look, the artists, Bilal Zuberi, interview with the author, 14 July, 2023.
magisterial twelve-volume history: Arnold Tonybee, ‘A Study of History’, Oxford University Press,
1962.
hard to grasp: Levi Pulkkinen, ‘If Silicon Valley were a country, it would be among the richest on
Earth’, The Guardian, 30 April, 2019.
In the winter of 1883: Theresa Johnston, ‘About a Boy’, Stanford Magazine, July/August 2003.
He was smiling: Bertha Berner, ‘Incidents in the life of Mrs. Leland Stanford’, Edwards Brothers
Incorporated, 1934.
For three weeks: Herbert Charles Nash, ‘In Memoriam: Leland Stanford Jr’, Columbia University,
1884.
The children of California: ‘Stanford History’, retrieved 16 February, 2025,
https://founders.stanford.edu/stanford-history.
original Palo Alto tech mogul: Malcolm Harris, ‘Palo Alto’s First Tech Giant Was a Horse Farm’,
The Atlantic, 8 February, 2023.
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Perhaps the greatest sum: Andrew Carnegie, ‘The Gospel of Wealth’, New York: Carnegie
Corporation of New York, 2017 (first published in 1889).
Some day you will see Palo Alto: Hubert Howe Bancroft, ‘A History of the Life of Leland Stanford: A
Character Study’, Biobooks, 1952, pg 116.
A university, like a tree: Ibid, pg 117.
What Edison’s Menlo Park: Ibid, pg 291.
cornerstone of the Allied military strategy: Steven Blank, ‘Secret History of Silicon Valley’, retrieved
17 February 2025, www.steveblank.com/secret-history
The years after the war: Ashlee Vance, ‘Back from the dead, Silicon Valley icons hitchhike across the
US’, The Register, 4 August, 2006.
No nation can maintain: Harry S. Truman, ‘Special Message to the Congress Presenting a 21-Point
Program for the Reconversion Period’, 6 September, 1945.
the research scientists of the country: Vannevar Bush, ‘Science, The Endless Frontier’, Princeton
University Press, 2021.
military–industrial–academic complex: Pankaj Mehta, ‘Defense Spending: The Endless Frontier’,
Jacobin, 27 August, 2019.
getting defence dollars into the system: Margaret O’Mara, ‘The Code: Silicon Valley and the
Remaking of America’, Penguin, 2019.
Every time we came up with an idea: Rhett Morris, ‘The First Trillion Dollar Startup’, TechCrunch,
26 July 2014.
It isn’t a story simply: Margaret O’Mara, interview with the author, 1 December 2022.
I argued that Silicon Valley: Anna Lee Saxenian, interview with the author, 22 November 2022.
The United States companies claim: Andrew Pollack, ‘Japan’s Big Lead in Memory Chips’, New
York Times, 28 February 1982.
I was interested in the different theories: Sebastian Mallaby, interview with the author, 12 June 2023.
Google was a gamble: Sebastian Mallaby, The Power Law: Venture Capital and the Making of the
New Future’, Penguin, 2022.
Chapter Three: Busting Monasteries
I find it hard to believe: Ian Hogarth, ‘AI Nationalism’, 13 June 2018,
www.ianhogarth.com/blog/2018/6/13/ai-nationalism.
probably failed: CNBC, ‘DeepMind would have “probably failed” without Google, says early
investor’, 11 November 2020.
it was really like watching: Sonali De Rycker, interview with the author, 25 August 2020.
around $22 billion: HSBC and Dealroom, ‘UK Innovation: 2024 forward look’, 10 January 2024.
country’s relative decline: Derek Thompson, ‘How the UK Became One of the Poorest Countries in
Western Europe’, The Atlantic, 25 October 2022.
caravan societies and citadel societies: Alan Greenspan and Adrian Wooldridge, Capitalism in
America, Allen Lane, 2018, pg 389.
in America the percentage of a company: Hussein Kanji, interview with the author, 17 August 2020.
an indigestible blockage: Deyan Sudjic, ‘King’s Cross reborn’, Architecture Today, retrieved 17
February 2025.
King’s Cross was a total wasteland: Theo Blackwell, interview with the author, 15 November 2022.
if you rubbed a wall: Andrew Whitehead, Curious King’s Cross, Five Leaves Publications, 2018.
We define the core area: Saul Klein, interview with the author, 30 November 2022.
350 tech companies: Atomico, ‘State of European Tech 2023’, retrieved 17 February 2025.
In some sense: Marc Warner, interview with the author, 16 December 2022.
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A lot of their technology minds: Alex Klein, interview with the author, 11 August 2020.
80 per cent of all investments: UK House of Commons Treasury Committee, ‘Venture Capital’,
Nineteenth Report of Session 2022–23, 18 July 2023.
And that’s the negative: Eben Upton, interview with the author, 7 August 2020.
The UK has some of the highest: Dan Turner, Nyasha Weinberg, Esme Elsden, and Ed Balls, ‘Why
hasn’t UK regional policy worked?’ M-RCGB Associate Working Paper No. 216, October 2023.
economic monopolarity: John Burn-Murdoch, ‘Is Britain really as poor as Mississippi?’, Financial
Times, 11 August 2023.
The contribution in one area: Royal Commission on the Distribution of the Industrial Population
1937–1940, The National Archives, retrieved 17 February 2025.
derelict urban sites: UK Government Department for Levelling Up, Housing, and Communities,
‘Levelling Up the United Kingdom’, 2 February 2022.
My true skill: Dan Hughes, interview with the author, 6 July 2022.
bottlenecks and slow transaction: Radix Blog, ‘Why blockchains don’t scale’, 8 February 2018.
Another big breakthrough: John Colapinto, ‘Material Question’, New Yorker, 15 December 2014.
It’s an interesting philosophical question, Francesco Sciortino, interview with the author, 11
November 2023.
It’s too important a technology: David Barber, interview with the author, 3 November 2022.
preference for a scientific approach: John Thornhill, ‘Huge AI funding leads to hype and “grifting”,
warns DeepMind’s Demis Hassabis’, Financial Times, 31 March 2024.
If you want wildly different outcomes: Matthew Clifford, interview with the author, 27 June 2023.
What’s my yardstick of success: Michael O’Dwyer and Harriet Agnew, ‘Jeremy Hunt bets on creating
a $1tn “British Microsoft”’, Financial Times, 13 May 2024.
if national sovereignty in the twentieth century: John Thornhill ‘Arm’s destiny vital for Britain’s
future’, Financial Times, 30 August 2020.
Now we are about to witness: Hermann Hauser, ‘Arm sale will hit Europe’s technological
sovereignty’, Financial Times, 25 August 2020.
I’ve got to say: Simon Segars, interview with the author, 31 August 2020.
I’m delighted: Hermann Hauser, interview with the author, 22 January 2024.
Britain has only three publicly traded companies: Angus Hanton, ‘How America plunders Britain’s
tech economy’, The Spectator, 28 April 2024.
The data structures: Nigel Toon, interview with the author, 2 December 2022.
Too often we have seen: Tim Bradshaw, ‘Graphcore says £900mn UK supercomputer should use its
chips’, Financial Times, 31 March 2023.
The biggest problem is: Nathan Benaich, interview with the author, 30 January 2024.
Nobody would ask you why: Jonathan Moules, ‘A venture capitalist’s European mission’, Financial
Times, 24 April 2010.
What is Venture Capital?: Madhumita Murgia, ‘Europe’s startup backer – Neil Reimer, founder,
Index Ventures’, Financial Times, 28 November 2016.
second-guessing: Hugh Langley and Martin Coulter, ‘DeepMind spent years trying to break away
from Google. Insiders detail a secret plot sparked by distrust and driven by fears the search giant
would sell its AI to the military’, Business Insider, 11 September 2021.
agreement signed between the two companies: Hal Hodson, ‘DeepMind and Google: the battle to
control artificial intelligence’, 1843 Magazine, 1 March 2019.
uncomfortable union: Parmy Olson, ‘Google Unit DeepMind Tried – and Failed – to Win AI
Autonomy From Parent’, Wall Street Journal, 21 May 2021.
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Chapter Four: Hyper Gap
less than enthused: Alex Konrad, ‘The Surprise Investors Who Scored Billions From Coupang’s
IPO’, Forbes, 15 March 2021.
will deliver the world: Peter Carlson, ‘02138: Blushing Crimson’, Washington Post, 26 September
2006.
breezy lifestyle pieces: Peter Carlson, ‘If you didn’t go to Harvard, stop reading’, Los Angeles Times,
4 October 2006.
Nowhere to Go But Down: Gabriel Sherman, ‘Harvard Prodigy Spends Bradley’s $4 Million; Alumni
Await Magazine’, Observer, 19 June 2006.
very short window: Karen Gilchrist, ‘How a Harvard dropout founded South Korea’s most valuable
startup’, CNBC, 3 December 2019.
the most difficult decision: Karen Gilchrist, ‘The most “difficult decision” that helped create a $9
billion startup’, CNBC, 5 December 2019.
finally went public: Choe Sang-Hun and Lauren Hirsch, ‘South Korea’s Answer to Amazon Debuts
on Wall Street’, New York Times, 11 March 2021.
youngest self-made billionaire: Grace Chung, ‘Coupang’s Blockbuster IPO Pushes Founder’s Fortune
Up To $11 Billion’, Forbes, 17 March 2021.
stop going overseas: Son Min-Ho, ‘After travel rules relaxed, Koreans took to skies’, Korea
JoongAng Daily, 13 January 2014.
exponential growth curve: Forest Reinhardt, Sophus A. Reinert, Dawn H. Lau, and Jonathan Schlefer,
‘Korea: Miracle on the Han River’, Harvard Business School Case Study, 16 February 2023.
global pivotal state: Yoon Suk-Yeol, ‘South Korea Needs to Step Up’, Foreign Affairs, 8 February
2022.
shrimp among whales: Andrew Yeo, ‘South Korea as a global pivotal state’, Brookings, 18 December
2023.
humanitarian tragedy: Jong Won Lee, ‘The impact of the Korean War on the Korean Economy’,
International Journal of Korean Studies, 2001.
supercharged development: Benjamin Gomes-Casseres and Seurg-Joo Lee, ‘Korea’s Technology
Strategy’, Harvard Business School Case Study, 22 April 1988.
corrupt swine: Yasheng Huang, ‘Korea: On The Back Of A Tiger’, Harvard Business School Case
Study, 12 May 2002.
family owned businesses: Eleanor Albert, ‘South Korea’s Chaebol Challenge’, Council on Foreign
Relations, 4 May 2018.
even wigs: The Economist, ‘How wigs tell the story of modern South Korea’, 27 July 2017.
without them: Devin DeCiantis and Ivan Lansberg, “A little nut rage is good,” The Atlantic, March
13, 2015.
all-encompassing: Geoffrey Cain, ‘Samsung Rising’, Crown Currency, 2020.
do-everything monolith: Chico Harlan, ‘In S.Korea, the Republic of Samsung’, Washington Post, 9
December 2012.
take the top spot: Ian Sherr and Evan Ramstad, ‘Has Apple Lost Its Cool To Samsung’, Wall Street
Journal, 28 January 2013.
Two out of three: Elsa Lehrer, ‘The Chaebol: A Curse in Disguise’, Brown Political Review, 23
March 2023.
shadowy arrangements: Carlos Tejada, ‘Money, Power, Family: Inside South Korea’s Chaebol’, New
York Times, 17 February 2017.
culture of impunity: The Economist, ‘Cases against two ex-presidents of South Korea fit an alarming
pattern’, 7 April 2018.
net liability: The Economist, ‘The chaebol that ate Korea’, 12 November 1998.
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hand over household gold, Frank Holmes, ‘How Gold Rode To The Rescue Of South Korea’, Forbes,
27 September 2016.
causes of the crisis: Joon-Ho Hahm and Frederic S. Mishkin, ‘Causes of the Korean Financial Crisis:
Lessons for Policy’, NBER Working Paper 7483, January 2000.
a lot of pain: Yong Kwon, ‘The Long Shadow of the Asian Financial Crisis in South Korea’, The
Diplomat, 6 December 2021.
principal villains: Hansoo Choi, ‘Samsung, Lee Jae-yong’s Conviction, and How Business in South
Korea is Changing’, Harvard Business Review, 29 September 2017.
In the old economy: Jimmy Kim, interview with the author, 18 July 2023.
would not have taken place: Kim Dae-jung, ‘Let us open a new era: Overcoming national crisis and
taking a new leap forward’, inaugural address by the 15th President of the Republic of Korea, 25
February 1998.
platform companies: Kim Kyung-pil, ‘The rise and development of the platform economy in South
Korea’, International Journal of Asian Studies, Cambridge University Press, 4 July 2022.
resonated particularly strongly: Song Jung-a, ‘Kim Beom-su, Kakao: Life of Brian’, Financial
Times, 27 December 2015.
rest of Asia, Ryan Mac, ‘How KakaoTalk’s Billionaire Creator Ignited A Global Messaging War’,
Forbes, 27 April 2016.
symbolic passing of the baton: Ralph Jennings, ‘Kakao founder becomes Korea’s richest person as
shares of his internet giant surge’, Forbes, 23 June 2021.
175 subsidiaries: Bohyeong Kim, ‘South Korea’s Megacorp and super app: Kakao’s path to market
dominance’, Media, Culture, and Society, 16 November 2024.
wrapped into one: Bryan Pietsch, ‘Kakao is Korea’s app for almost everything: Its outage forced a
reckoning’, Washington Post, 17 October 2022.
Kakao has turned: The Economist, ‘South Korea’s government sees tech firms as the new chaebol’,
18 September 2021.
tangled in regulatory issues: The Economist, ‘Kim Beom-su, the billionaire founder of Kakao, faces
trial’, 12 September 2024.
arrested: CNN, ‘Founder of South Korea’s Kakao arrested for suspected stock manipulation’, 23 July
2024.
Our mindset is: Jae Lee, interview with the author, 21 October 2022.
I created routines: John Kim, interview with the author, 25 October 2022.
the firm struggled: Jo Tango and Alys Ferragamo, ‘Altos Ventures’, Harvard Business School Case
Study, August 2022.
I do think: Han Kim, interview with the author, 15 November 2022.
Building a lab: Kunwoo Lee, interview with the author, 13 October 2023.
When you are growing up: Ikkjin Ahn, interview with the author, 25 September 2023.
Chapter Five: Smart Nation
Xiaodong Li: Shotaro Tani and Kentaro Iwamoto, ‘Cash splash: how Sea became south-east Asia’s
biggest public company’, Financial Times, 26 March 2021.
not always the smartest person: Punch Card Investor, ‘Sea Ltd, Part 1: Garena – Building a Global
Gaming Cash Engine’, 31 August 2021, www.punchcardinvestor.substack.com
category of one: Jessica Tan, ‘Game for Garena: Singapore’s Answer to Tencent and Alibaba’,
Forbes, 22 July 2015.
Eduardo Saverin, Alex Konrad, ‘Life After Facebook: The Untold Story of Billionaire Eduardo
Saverin’s Highly Networked Venture Firm’, Forbes, 19 March 2019.
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Sea has hit: The Economist, ‘Sea Group Faces Choppier Waters’, 26 February 2022.
finite and limited: Lee Kuan Yew, ‘The Search For Talent’, National Archives of Singapore, 12
August 1982.
foreign talent: Yoojung Lee and Yoolim Lee, ‘How Singapore Nurtured Foreign Trio Who Became
Billionaires’, Bloomberg, 10 August 2020.
transformation in one lifetime: Charlotte L. Robertson and Mattias Fibiger, ‘Singapore: “from third
world to first”’, Harvard Business School Case Study, 13 May 2024.
59 per cent of the world’s tech multinationals: Singapore Economic Development Board,
‘Singapore’s Tech Ecosystem’, 18 May 2021.
Block71: Chew Hui Min and Boon-Siong Neo, ‘Blk71 – Growth of a Singapore startup ecosystem’,
Nanyang Technological University, 9 January 2017.
the world’s most tightly packed: The Economist, ‘All Together Now’, 16 January 2014.
I am often accused: Alicia P.Q. Wittmeyer, ‘Want Your City-State to Become a Capitalist Success
Story? Ban Spitting’, Foreign Policy, 24 March 2015.
leading the charge: Nitin Pangarkar and Paul Vandenberg, ‘Singapore’s ecosystem for technology
startups and lessons for its neighbors’, Asian Development Bank, June 2022.
This skewness underscores: Wong Poh Kam, ‘Global Innovation Hotspots: Singapore’s innovation
and entrepreneurship ecosystem’, World Intellectual Property Organization, 2022.
Many companies that should be closing down: Toni Eliasz, Jamil Wyne, and Sarah Lenoble, ‘The
Evolution of State of Singapore’s Startup Ecosystem’, World Bank Group, March 2021.
better survival rate: Poh Kam Wong, Ho Yuen Ping, and Ng Su Juan Crystal, ‘Growth Dynamics of
High-Tech Start-ups in Singapore: A Longitudinal Study’, NUS Entrepreneurship Centre Research
Report, 2017.
takes institutional form: ‘What is ASEAN?’ Council on Foreign Relations, 15 January 2025.
third fastest growing region: Lightspeed, ‘Southeast Asia: Resetting Expectations’, September 2024.
China plus one: Agnieszka Maciejewska and Anton Alifandi, ‘ASEAN as a China Plus One
destination: Current situation and risk outlook’, S&P Global, 25 July 2023.
major player: Chin Hsueh, ‘ASEAN holds the key to reducing US dependence on Taiwan’s chip
industry’, The Diplomat, 1 December 2023.
second home: Sebastian Strangio, ‘Vietnam Signs Agreement with Nvidia to Establish AI Research
and Data Centers’, The Diplomat, 6 December 2024.
high-profile visits: Olivia Poh and Suvashree Ghosh, ‘Tech Giants Start to Treat Southeast Asia Like
Next Big Thing’, Bloomberg, 11 May 2024.
maximize relations with both parties, Kwangyin Liu, Shu-ren Koo, and Silva Shih, ‘Five years on,
ASEAN a winner in US-China trade war’, Commonwealth Magazine, 19 September 2023.
a recent paper: Gita Gopinath, Pierre-Olivier Gourinchas, Andrea F Presbitero, and Petia Topalova,
‘Changing Global Linkages: A New Cold War’, International Monetary Fund, 5 April 2024.
whole gamut of activities: Kaori Iwasaki, ‘Chinese Firms Driving Digitalization in the ASEAN
Region’, RIM Pacific Business and Industries, Vol. XXIII, No. 90, 13 December 2023
warning: Mercedes Ruehl, ‘EU and US warn Malaysia of “national security” risk in Huawei’s bid for
5G role’, Financial Times, 2 May 2023.
wholesale move: Mercedes Ruehl and Leo Lewis, ‘Chinese companies set up in Singapore to hedge
against geopolitical risk’, Financial Times, 30 November 2022.
heightened scrutiny: James Kynge, Jude Webber, and Christine Murray, ‘China’s new backdoor into
Western markets’, Financial Times, 5 September 2024.
under pressure: Mercedes Ruehl, ‘Can Singapore hold on to its reputation as Asia’s “safe haven”’,
Financial Times, 11 September 2023.
never explicitly: Abhishek Vishnoi and Yoojung Lee, ‘Huawei loses main Singapore 5G networks to
Ericsson, Nokia’, Bloomberg, 24 June 2020.
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more complex: Chen Nahui and Xue Li, ‘Lee Kuan Yew’s Legacy for China-Singapore Relations’,
The Diplomat, 5 December 2016.
benefited from their access: Shay Wester, ‘Balancing Act: Assessing China’s Growing Economic
Influence in ASEAN’, Asia Society Policy Institute, 8 November 2023.
largest trading partner: Singapore Ministry of Foreign Affairs, ‘People’s Republic of China’,
retrieved 19 February 2025, https://www.mfa.gov.sg/SINGAPORES-FOREIGN-
POLICY/Countries-and-Regions/Northeast-Asia/Peoples-Republic-of-China.
framework for this strategy: Siew Kein Sia, Ronald Hee, and Godofredo Ramizo Jr., ‘Singapore’s
Strategic Transformation as a Smart Nation’, Nanyang Business School Case Study, 14 November
2023.
coordinated centrally, Woo Jun Jie, ‘Singapore’s Smart Nation Initiative – A Policy and
Organizational Perspective’, Lee Kuan Yew School of Public Policy Case Study, 2018.
in-house: Orlando Woods, Tim Bunnell, and Lily Kong, ‘Insourcing the smart city: assembling an
ideo-technical ecosystem of talent, skills, and civic-mindedness in Singapore’, Urban Geography,
2023.
salary does make a difference: Hongyi Li, interview with the author, 8 January 2025.
Chapter Six: Small Wonder
we hope everyone enjoyed: Shannon Liao, ‘NYSE hung the Swiss flag instead of Swedish flag for
Spotify’s IPO’, The Verge, 3 April 2018.
to travel in Switzerland: Tony Judt, ‘In Love With Trains’, The New York Review of Books, 11 March
2010.
I wish!: Yoshua Bengio, interview with the author, 5 October 2022.
relinquishing its intellectual property: Tim Smith, François Flückiger, ‘Licensing The Web’, CERN,
retrieved 19 February 2025, https://home.cern/science/computing/birth-web/licensing-web.
had the technology been: W3C, ‘Frequently asked questions’, retrieved 19 February 2025,
https://www.w3.org/People/Berners-Lee/FAQ.html.
It was not built: Christian Rüegg, interview with the author, 9 February 2024.
I was stoked: Maximilian Boosfeld, interview with the author, 29 December 2023.
If you’re a bad student: Nathalie Casas, interview with the author, 8 February 2024.
It had the Nobel Prizes: Patrick Aebischer, interview with the author, 23 November 2023.
Mother needs something: Arnie Cooper, ‘An Anxious History of Valium’, Wall Street Journal, 15
November 2013.
Switzerland is an attractive place: Edouard Bugnion, interview with the author, 13 February 2024.
I always felt: Marcel Salathé, interview with the author, 20 December 2023.
DP-3T: Camela Troncoso, ‘Decentralized Privacy-Preserving Proximity Tracing: Simplified
Overview’, EPFL, 8 April 2020.
This risk: Andreas Illmer, ‘Singapore reveals COVID privacy data available to police’, BBC, 6
January 2021.
gives the best privacy: Christina Farr, ‘How a handful of Apple and Google employees came together
to help health officials trace coronavirus’, CNBC, 28 April 2020.
Maryna Viazovska: Thomas Lin and Erica Klarreich, ‘In times of scarcity, war and peace, a
Ukrainian finds the magic in math’, Quanta Magazine, 5 July 2022.
most important wave: James Breiding, Swiss Made: The Untold Story Behind Switzerland’s Success,
Profile Books, 2013, pg 76.
We wanted workers: Philipp Lutz and Sandra Lavenex, ‘Switzerland comes to terms with being a
country of immigration’, Migration Policy Institute, 18 September 2024.
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n’est pas sans rappeler: John McPhee, La Place de la Concorde Suisse, Farrar, Straus and Giroux,
1991, pg 83.
one of the most important: Kenneth P. Vogel, ‘Swiss Billionaire Quietly Becomes Influential Force
Among Democrats’, New York Times, 3 May 2021.
interpret the American Constitution: Hedi Wyss and Peter Halter, ‘Hansjörg Wyss – My Brother’,
eFeF, 2014.
current generation: Siddharth Venkataramakrishnan, ‘Checkout.com hits $40bn valuation after
funding round’, Financial Times, 12 January 2022.
Switzerland has always been strong: Oliver Heimes, interview with the author, 10 January 2024.
Switzerland’s watch industry, Federation of the Swiss Watch Industry, ‘World Watchmaking Industry
in 2023’, Annual Report, 2024.
if you think about what has happened: David Allemann, interview with the author, 29 February 2024.
I would say we were: Grégoire Ribordy, interview with the author, 15 January 2024.
the single most important: Anja König, interview with the author, 4 January 2024.
Chapter Seven: The New Mittelstand
Otto Lilienthal: Markus Raffel and Bernd Lukasch, The Flying Man, Springer, 2022.
government plan: Annie Jacobsen, Operation Paperclip, Little, Brown and Company, 2014.
We wanted to prove: Daniel Wiegand, interview with the author, 7 February 2024.
Lilium has a shot: Francesco Sciortino, interview with the author, 11 November 2023.
the Kaiser had: Rafael Laguna, interview with the author, 21 December 2023.
You can do: Christian Vollmann, interview with the author, 14 December 2023.
transformed the fortunes: Philip Oltermann, ‘Pfizer/BioNTech tax windfall brings Mainz an early
Christmas present’, The Guardian, 27 December 2021.
economic reverberations: Christiaan Hetzner, ‘Pfizer’s vaccine didn’t just ward off COVID, it may
have saved Germany’s economy last year’, Fortune, 21 January 2022.
concentration of economic power: Spencer Y. Kwon, Yueran Ma, and Kaspar Zimmermann, ‘100
Years of Rising Corporate Concentration’, American Economic Review, Vol. 114, No. 7, July 2024.
hidden champions: Hermann Simon, ‘Lessons from Germany’s Midsize Giants’, Harvard Business
Review, March–April 1992.
Hans, don’t do this: Hans Langer, interview with the author, 23 January 2024.
differences are sharp: André Pahnke and Friederike Welter, ‘The German Mittelstand: Antithesis to
the Silicon Valley entrepreneurship model?’, Working Paper, No. 01/19, Institut für
Mittelstandsforschung (IfM) Bonn, 2019.
paper-based accounts: Stephen Evans, ‘Germany’s super-shy super-rich’, BBC, 28 July 2014.
you’d rather be seen hitting: Philip Oltermann, ‘Germany’s Lidl seen overtaking big rivals Tesco,
Carrefour, and Aldi’, The Guardian, 23 June 2014.
Germany’s niche companies: Adrian Wooldridge, ‘Germany’s niche companies are a model for life
after globalization’, Bloomberg, 12 April 2023.
Imagine how much value: Herbert Mangesius, interview with the author, 6 February 2024.
lack access: Mai Chi Dao, ‘Wealth inequality and private savings: the case of Germany’, IMF
Working Paper No. 2020/107, 26 June 2020.
A study: Joe Miller, ‘Germany’s reclusive rich edge into the limelight’, Financial Times, 6 September
2020.
rich country: Chris Bryant, ‘Why Germany is rich but Germans are poor and angry’, Bloomberg, 15
January 2024.
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Rather than thinking: Sarah Marsh, ‘The Mittelstand – one German product that may not be
exportable’, Reuters, 14 November 2012.
The goal is: Helmut Schönenberger, interview with the author, January 15, 2024.
In competitive sailing: Hendrik Brandis, interview with the author, 18 December 2023.
In Europe it’s basically impossible: Dirk Radzinski, interview with the author, 10 January 2024.
It’s very simple: Johannes von Borries, interview with the author, 9 January 2024.
greatest early stage venture bet: Michael Stothard, ‘Early investors in UiPath on track to make a
220,000% return’, Sifted, 15 February 2021.
production capacity at home, Larry Elliott, ‘The UK could learn a lot from Germany’s long-term
industrial strategy’, The Guardian, 30 March 2016.
creeping de-industrialization: Matthew Karnitschnig, ‘Rust belt on the Rhine’, Politico, 13 July
2023.
a little bit behind: Armin Schmidt, interview with the author, 22 November 2023.
Mechanical outerwear: Maija Palmer, ‘The latest wearable fashion: exoskeletons’, Financial Times,
17 June 2015.
In the future: Christian Piechnick, interview with the author, 16 January 2024.
Chapter Eight: Importing Genius
capable of having an original idea: Melanie Lefkowitz, ‘Professor’s perception paved the way for AI
– 60 years too soon’, Cornell Chronicle, 25 September 2019.
writing an entire book: Marvin Minsky and Seymour A. Papert, Perceptrons: An Introduction to
Computational Geometry, MIT Press, 28 December 1987.
In the eighties: Garth Gibson, interview with the author, 28 October 2022.
I didn’t fail: Cade Metz, Genius Makers, Dutton, 16 March 2021, pg 33.
You may have: Ibid, pg 30.
Russia!: Geoffrey Hinton, interview with the author, 13 October 2022.
It was basically invented here: Jordan Jacobs, interview with the author, 6 October 2022.
We can’t sit there: Ed Clark, interview with the author, 19 October 2022.
Geoff, Yann, and I: Yoshua Bengio, interview with the author, 5 October 2022.
$32 billion: National Security Commission on Artificial Intelligence, Final Report, 2021, pg 12.
We’re never going to outspend: Valerie Pisano, interview with the author, 30 September 2022.
It’s a good healthy ecosystem: Sam Ramadori, interview with the author, 29 November 2022.
There are two kinds: Geoffrey Hinton, 2018 ACM A.M. Turing Lecture, 23 June 2019.
I thought I was going to die: Richard Sutton, interview with the author, 14 August 2023.
We people: The Economist, ‘China needs foreign workers. So why won’t it embrace immigration?’, 4
May 2023.
demographic character is changing: Diana Roy and Amelia Cheatham, ‘What is Canada’s
immigration policy?’ Council on Foreign Relations, 28 March 2024.
significant revision: Celia Hatton, ‘How Canada’s immigration debate soured – and helped seal
Trudeau’s fate’, BBC, 8 January 2025.
The US is not doing itself: Norbert Lütkenhaus, interview with the author, 2 November 2022.
60 per cent of the respondents: ‘The Student Voice: National Results of the 2023 CBIE International
Student Survey’, Canadian Bureau of International Education, 2024.
I just think: Damien Steel, interview with the author, 11 October 2022.
I have absolutely no doubt: Sanja Fidler, interview with the author, 31 August 2023.
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Conclusion: Social Animals
Look at any measure: Adrian Wooldridge and Alan Greenspan, Capitalism in America, Allen Lane,
2018, pg 392.
I don’t think: David Allemann, interview with the author, 29 February 2024.
Tech hubs are losing: Christopher Mims, ‘Tech hubs are losing the talent war to everywhere else’,
Wall Street Journal, 22 December 2023.
If you ski: Nathalie Casas, interview with the author, 8 February 2024.
Every café: John Kim, interview with the author, 25 October 2022.
a fifth: Dealroom, ‘Central and Eastern European Startups’, November 2022.
Innovation is the child: Matthew Ridley, How Innovation Works: And Why It Flourishes In Freedom,
HarperCollins, 19 May 2020.
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Index
The page numbers in this index relate to the printed version of this book;
although they do not match the pages of your ebook, they do hyperlink to
the relevant section in the text. You can also use your ebook reader’s search
tool to find a specific word or passage.
Page entries in italics indicate images.
01.AI (Ling-Yi Wan-Wu) 54–5
3D printing 250–51
3M 249
5G 8, 42, 46, 191, 192
12038 138–9
Accel 101
Activision Blizzard 20–21
Aebischer, Patrick 217–21, 225, 235
Agarwal, Ajay 3–5
Ahn, Ikkjin 168
AI. See artificial intelligence
AI Foundation Models Taskforce, UK Government 100
Airbnb 51–2, 95, 117
Aixtron 25
Alberta Machine Intelligence Institute (Amii) 282, 283, 284, 286, 291, 301
Albrecht brothers 252–3
Aldi 252–4
Aleph Alpha 259, 261, 262
AlexNet (‘ImageNet Classification with Deep Convolutional Neural Networks’) (Hinton) 32, 276,
278, 291, 292
Alibaba 17, 25, 33, 38, 52, 97, 140, 172, 178, 179, 190, 191, 193
Allemann, David 234–5, 310
Alphabet 64, 74, 102, 121, 136
AlphaGo 31, 98, 287
Alphawatch 39
AlphaZero 31, 287
Alternative for Germany (AfD) 294
Altos 166, 220
Amadeus 27
Amazon (technology company) 18, 45, 51–2, 68, 74, 139, 140, 172, 178, 248
Amodei, Dario 74
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Anbang 23
Annus, Toivo 170
Ant Group 52
Anthropic 66, 74, 100
Antina 192
Apollo autonomous ride hailing service 43
Apollo space program, US 88, 239
Apple 6, 8, 9, 14, 25, 65, 66, 74, 81, 84, 89, 95, 102, 123, 142, 150, 151, 188, 190, 208, 223, 224,
241, 245, 265, 268, 298, 305
Applied Machine Learning Days (AMLD) 222
Arm 8, 27, 115, 123–8, 306
artificial intelligence (AI) 7, 26; AlexNet paper 32, 276, 278, 291, 292; Canada and 212, 270–92,
297, 301–3; China and 30–39, 45, 54–5, 66–75, 284, 302; defined 30, 271; Germany and 259, 262;
ImageNet competition 31, 32, 276, 278; machine learning 5, 7, 30, 38, 73, 109, 222, 276, 278–9,
283, 289; neural networks 30–32, 42, 271–3, 275, 276, 286–7, 299; origins 270–75; perceptron
and 272–3, 275; Reinforcement Learning, or RL and 286–90; ResNet paper (‘Deep Residual
Learning for Image Recognition’) 30–33, 35, 37, 40; South Korea and 146, 163, 164; symbolic or
rule-based AI (Good Old Fashioned AI, or GOFAI) 271–2; UK and 14, 31, 98–101, 106, 108–9,
115, 119, 120, 123–4, 127–30, 135–6, 137, 287, 302, 310; US and 10, 38, 54, 66–77, 100, 102,
109, 123, 125, 126, 127, 129, 130–31, 146, 188, 198, 245, 259, 261, 262, 272, 276, 278, 290, 302,
310; Vietnam and 188. See also individual company name
ASML 8
Association of Southeast Asian Nations (ASEAN) 172, 185–91
Atomico 11, 108
autonomous vehicles 31, 42–3, 45, 242, 276
Aveva 127
aviation 88, 238–41
B-70 bomber 88
B Capital 173
Baden-Württemberg, Germany 250, 253, 259
Baer, Hans 228
BAIC Group 23
Baidu 33, 35, 43, 45, 46, 67, 72–4, 97, 179
Balakrishnan, Vivian 198
Blavatnik, Leonard 231
Balls, Ed 112
Bankman-Fried, Sam 61
Barber, David 119–20
Barlow Commission Report (1940) 113–14
Barton, Dominic 293
Basel, Switzerland 219, 220, 236
BASF 243, 244, 265, 312
Benaich, Nathan 73, 121–2
Bengio, Yoshua 212, 270, 276, 282–3, 284, 286, 291, 292
Benz, Karl 243
Berner, Bertha 78–9
Berners-Lee, Tim 213–14
Berset, Alain 221
Bessmer 96
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Biden, Joe 24
Bigo Live 191
billion-dollar tech companies, top ten countries by number of private 9
BioNTech 246–7
Bismarck, Otto von 242
bitcoin 61–2, 115–16
BlackRock 141, 293
Blackwell, Theo 105, 107, 202
blitz scaling 111, 135
blockchain 61–3, 115–17, 227
Bloomberg Innovation Index 204
Blue Brain 210
BlueTrace 223
BMW 243, 244, 248, 259, 265, 267, 312
Boltzmann Machine 275
Boole, George 274
Boosfeld, Maximilian 216
Bordier 228
Boring Company 250, 257–8
Borries, Johannes von 262
Boston Consulting Group 138
BrainBox AI 285
brand advantage 233–4
Brandis, Henrik 260
Braun, Karl Ferdinand 243
Braun, Wernher von 239
Breiding, James: Swiss Made 228, 234
Broadcom 69, 188, 222
Brudermüller, Martin 265
BTC-e 63
Bugnion, Edouard 69–70, 222, 223, 235
Burke, Dave 224
Burkhalter, Didier 221
Bush, Vannevar 84–7
Buterin, Vitalik 227
BYD 8, 27, 48, 51, 167, 193, 265
ByteDance 8, 14, 33, 100, 172, 178, 191, 302
C1 243
Calico 220
California, US 17, 29, 34, 37, 40, 49, 57, 79, 80, 82, 83, 86, 91–2, 105, 262, 275, 287, 292. See also
Silicon Valley
Californian, SS 83
CalPERS (California Public Employees’ Retirement System) 262
Caltech 34, 37, 40, 86
Cambridge, UK 27, 109, 112, 113, 114, 123, 125, 198, 226, 274
Canada 5, 21, 127, 212, 226, 270–303; AI and 212, 270–92, 297, 301–3; Alberta Machine
Intelligence Institute, or Amii see Alberta Machine Intelligence Institute (Amii); Alberta Plan for
AI Research 291; Bengio and see Bengio, Yoshua; Canadian Institute for Advanced Research
(CIFAR) 283–4, 302–3; Hinton and see Hinton, Geoffrey; immigration and 292–300, 296;
-- 281 of 303 --
international students 300; Montreal Institute for Learning Algorithms, or Mila see Montreal
Institute for Learning Algorithms (Mila); Pan-Canadian AI Strategy 212, 282–4 see also individual
institute name; Sutton and see Sutton, Rich; Tech Talent Strategy 299; top ten countries by number
of private billion-dollar tech companies and 9; Vector Institute for Artificial Intelligence see Vector
Institute for Artificial Intelligence; venture capital in 10, 279, 300–301, 309
Canadian Natural Sciences and Engineering Research Council (NSERC) 290
capital 20, 22–5, 27, 28, 39, 53, 181, 183, 236, 241, 256, 257, 261, 262, 301, 312; venture capital see
venture capital
capitalism 7, 18, 54, 58, 121, 125, 134, 135, 160, 255, 310
Capsitec 246
capsule networks 299
car industry 23, 28, 46, 146, 209, 230–31, 242–4, 248, 259, 265, 267, 312, 316–17; autonomous
vehicles 31, 42–3, 45, 242, 276; electric vehicles (EV sector) 27, 28, 42, 50, 146, 187, 191, 209,
240
caravan society 103
Carnegie, Andrew 81
Carousell 184–5
Casas, Nathalie 217, 312
CATL 8, 187
Celonis 260, 266
Century Initiative 293
CERN (European Organization for Nuclear Research) 208, 211–14, 312
Chainalysis 61–3
ChatGLM 38
ChatGPT 38, 272, 276, 290
Checkout.com 101, 232
Chen, David 176
Chevrolet 230–31
China 16–55; artificial intelligence and 30–39, 45, 54–5, 66–75, 284, 302; autonomous driving
technology and 42–3, 45; billion-dollar tech companies, number of private 9, 101, 102; Canada
and 278, 279, 284, 295, 296, 299, 300, 303; chip imports 25–6, 45, 68–9, 73, 128; Circular
Electron Positron Collider (CEPC) 214; clean energy production 205–6; collaboration with US in
tech research 30–40; competence in tech 7–8; consumer, adoptive nature of 48–9; electric vehicles
(EV sector) 8, 27, 28, 42, 48, 50, 51, 167, 193, 265; freedom in, innovation and 313–15; Germany
and 248, 252, 256, 257, 258, 259, 260, 262, 265–6, 268; global GDP, contribution to 307; global
outbound investment 23–4; government crackdowns on tech 28–9, 52–4; government, public
support for 49–50; government subsidies, tax incentives and direct investments 49; immigration
and 47, 295, 296, 296, 299, 300; implementation, agility in 45–7; Initial Public Offering (IPO)
process 50–51; Nobel Prize and 40–41; Singapore and 169, 170, 174, 176, 177, 180, 181, 186–93;
South Korea and 140, 141, 143, 144, 165;
Special Economic Zones 43; state-owned enterprises 23, 51, 308–9; Switzerland and 205–6,
210, 214, 218–19, 223, 233, 234; Tencent see Tencent; Total Tech Market Cap ($T) per region
(2021–2023) and 11; universities 31, 33, 34–41; UK and 101, 102, 103, 114, 127, 130, 131,
134, 135; US and see US; venture capital and 10, 22, 23, 24, 25, 26, 27, 38, 42, 52, 54, 97;
work ethic in 314. See also individual place name
China Construction Bank 308–9
China Initiative 73–4
Chinese Academy of Sciences (CAS) 37
Chinese Communist Party (CCP) 24, 33, 36, 53
Cho, Heather 155
-- 282 of 303 --
Choi Soon-sil 153–4
Christensen, Clayton 139, 150
Christensen, Matthew 138, 139
Chung-hee, Park 144–5, 153
Circular Electron Positron Collider (CEPC) 214
citadel society 103
Clarivate 32
Clark, Ed 280–82, 293, 296–7
Clash of Clans 2–3, 20–21
Clifford, Matthew 120
clusters 66, 69, 91–2, 105, 114, 167, 259, 311
Coates, Adam 74
cognitive robots, or cobots 26
Cold War (1946–91) 75, 90, 143, 165, 166, 188, 189, 192
Collison, Patrick 72
colocation 110–12, 313
‘common prosperity’ 53, 54
compensation 77, 89, 90, 103–4, 199
compute (processing power) 67, 69–70, 129, 130, 289–90
Cook, Tim 188
Coupang 139–41, 150, 163, 165, 166
Covariant 287–8
Covid-19 223, 246
Creative Destruction Lab (CDL) 4–5, 301
Creative Technologies 180
Crick Institute 106
CRISPR technology 167
cryptocurrency 52, 61–3, 115, 116, 117, 227
CSIS 50
Cultural Revolution (1966–76) 34
CureVac 247
Daewoo 156
Daimler, Gottlieb 243
DANA 191
Dapper Labs 292
Darktrace 127
Dartmouth College 86, 270–71
Databricks 66, 100
DCM Ventures 24
Decentralized Privacy-Preserving Proximity Tracing (DP–3T) 223–5
decisions intelligence 109–11
Deep Genomics 5, 302
DeepMind 14, 31, 98–101, 106, 109, 115, 120, 123–4, 127, 135–6, 287, 302, 310; Ethics and Safety
Review Agreement 136
DeepMind Labs Limited 135
Deep Speech 2 73, 74
deep tech 27, 99, 181, 195, 215, 232, 238, 242, 250, 251
Defense Advanced Research Projects Agency (DARPA) 88, 97, 120, 212, 245, 247, 284, 309
Delangue, Clement 7
-- 283 of 303 --
Deng Xiaoping 43, 48, 53, 192
Depop 127
DeskOver 263–4
Didi Chuxing 25, 52, 190
Dines, Daniel 264
direct investment 23, 50
Distributed Ledger Technologies (DLTs) 116–17
DIW 255
DJI 8, 48
DNA origami 246
DNNresearch 278
Doerr, John 96
Dorsey, Jack 310
Dota-2 289
Doudna, Jennifer 167
Durant, William 230, 231
Dychtwald, Zak 48
Earlybird 260–64
eBay 72, 139, 172
École Polytechnique Fédérale de Lausanne (EPFL) 119, 217–18, 221–3, 225, 229, 232, 235
Einstein, Albert 216, 227
electric vehicles (EVs) 27, 28, 42, 50, 146, 187, 191, 209, 240
Electro Optical Systems (EOS) 250–52
Electronic Arts 2
Ellison, Larry 60
emoji 7
Epic Games 20
Ericsson 150, 192
Ethereum 116, 227
Etsy 61, 127
European Commission 26, 204
European Investment Fund (EIF) 237
European Nasdaq concept 236
European Policy Analysis Group 13
European Union (EU) 13, 115, 128, 186, 191, 229–30, 236–7
eVTOLs, or electric Vertical Take off and Landing Aircraft 240
Exeter boarding school, New Hampshire 163–4
exoskeletons 266
Explorer-1 239
exports 68–9, 81, 131, 134, 142, 145, 146, 148, 162, 186, 187, 219, 234, 244, 248, 265, 280
Facebook 9, 18, 19, 66, 72, 95, 106, 110, 161, 173, 197, 198, 254, 276
facial recognition 31, 33, 34, 49
Faculty 108–9
Fairchild 88–9
Farshchi, Shahin 24
FBI 73
FOMO (fear of missing out) 95–6
Federal Telegraph Company (FTC), US 83–4
Federal Trade Commission (FTC), US 126
-- 284 of 303 --
Federer, Roger 203–4, 226–7, 234
Fidler, Sanja 302
Fields Medal 37, 225, 226
financial crisis (2008) 170
Financial Times 57, 121, 124, 132, 133
Flixbus 260
Fortnite 20, 171, 172
Fortune 500 48, 51, 207, 233
Franco-Prussian War (1870–71) 242
Free Fire 171–2, 174
freedom and prosperity, innovation and 313–15
Frisch, Max 229
FTX 61
Fujian Grand Chip Investment Fund 25
Funcom 21
Future Circular Collider (FCC) 214
Future Life Church 153–4
GAEN 223
gaming 1–3, 8, 20–21, 25, 28–9, 52, 68, 115, 161, 165, 166, 170–73, 175
Gang Chen 73
Gang Ye 176
Garena 170–71, 173
GDP 48, 77, 112–13, 121, 147, 148, 171, 185–6, 205, 215, 218, 242, 247, 248, 305, 307
Geely 23
Geim, Andrej 117–19
GenEdit 167
GeneEdit 163
Genentech 218, 219
General Motors (GM) 146, 230, 231, 244
Geneva Conventions 229
German Bionic 266–7
Germany 22, 48, 71, 84–5, 101, 112, 127, 186, 223, 225, 233, 238–69, 312, 314; aviation industry
238–42; billion-dollar tech companies 9; biotech industry 245–7; capital availability 241, 256–62;
car industry 240, 242, 243, 244, 248, 259, 265, 267; China and 25–6, 248, 252, 256, 257, 258, 259,
260, 262, 265, 266, 268; de-industrialization in 265–6; economy, size of 247–8; European wealth
rankings and 257; exports 244, 248, 265; Federal Agency for Disruptive Innovative (SPRIND)
242, 245–7; Gründerzeit, or Founder’s Era 242–3, 245, 265; ‘hidden champions’ 250–51;
immigration and 246, 294, 295, 296, 299, 300; incremental optimization 249, 258; Industry 4.0
strategy 266, 267; manufacturing base 260, 264–5; Mittelstand 248–61, 308; new technologies,
problems building and commercializing 243–5; Operation Paperclip and 239; origins of 242;
population numbers 248; risk, cultural aversion to 261–2; robotics and 242, 246, 263–4, 266–9;
venture capitalism and 10, 245, 254, 259–61, 262; wealth inequality in 254–6, 255; WIPO Global
Innovation Index and 12
GG 170
GGV Capital 24
Gharegozlou, Roham 292
Gibson, Garth 273–5
GIC 184, 193
Giving Pledge 160
-- 285 of 303 --
Global Innovation Index (GII) 11–12, 12, 203
Global Switch 101
Go 31, 287
golden shares 54
Goldman Sachs 253
Google 6, 9, 37, 41, 45, 46, 64, 65, 66, 68, 72, 74, 95, 96, 99–100, 106, 110, 121, 123, 128, 132–3,
135, 136, 158, 162, 178, 195, 197, 199, 200, 201, 208, 210–11, 218, 223, 224, 229, 241, 245, 265,
278, 282–3, 299; DeepMind and see DeepMind; Google Maps 110, 161, 229
Gopher 213
Gothard Base Tunnel 209–10
Grab 182–4, 190, 306, 309
Granary Building 105–6
Graphcore 128–31
graphene 117–19
Graphical Processing Units (GPUs) 68, 70, 129
Greenspan, Alan: Capitalism in America 304
Griffin, Ken 231
Grinding Gear Games 21
Gronager, Michael 63
Groupon 139
Gunshine 2
Gutenberg, Johannes 247
Hadfield, Chris 5
Han’s Group 26
Hanjin Group 155
Hanton, Angus: Vassal State 127
Harvard Business School 138, 150, 182, 231
Harvard College 6, 37, 39, 50, 85–6, 87, 90, 91, 108–9, 138–41, 159, 216–17, 220, 225, 231, 251,
279, 280
Hassabis, Demis 120, 136
Hauser, Hermann 27–8, 124, 126, 129
Hawkins, Trip 2
Hay Day 2
Haye’s Valley 66–7
Hayek, Nicolas 226, 228
Heimes, Oliver 233
Heinkel He 178 239
Hennesy, John 64–5, 76
Herrenknecht 250, 252, 256–8
Hewlett-Packard 87–8
hidden champions 250–51
Hillhouse Capital 191
Hinton, Geoffrey 31–2, 270, 273–9, 282–3, 286–9, 291, 292, 296, 299; AlexNet (‘ImageNet
Classification with Deep Convolutional Neural Networks’) 32, 276, 278, 291, 292
Hitachi 93
Hofmann, Albert 220
Hogarth, Ian 100
Hu Jintao 36
Huang, Jensen 188
-- 286 of 303 --
Huawei 23, 48, 51, 191, 192
hubs 7, 61, 90, 93, 105, 107, 114, 182, 215, 227, 229, 235, 303, 311–13
Hugging Face 6–7, 306
Hughes, Dan 115–17
Huguenots, French 227–8
Human Brain Project 213
Hunt, Jeremy 121
Hwang, Victor 58–60; The Rainforest 59–60
HYBE 161
hyper scaling 111
Hyundai 142, 145, 146, 152, 153, 162, 187, 267
ICQ 16
ID Quantique 235
iFlyTek 34
ImageNet computer vision contest 31–2, 276, 278
IMD World Talent Ranking 204
immigration 41, 47, 72, 103, 170, 173, 175, 220–21, 225–30, 246, 292–300
incremental optimization 249, 258
Index 108, 132–4
India 9, 10, 44, 141, 165, 172, 174, 185, 186, 201, 296, 300, 306, 309
Indonesia 172, 177, 180, 184, 185–7, 191
Inflexion 21
info.cern.ch 213
Initial Public Offering (IPO) process 51, 52, 139, 140, 141, 173, 205, 254, 263–4
INSEAD Global Talent Competitiveness Index 204
Institute for Quantum Computing 299
Institute of Electrical and Electronics Engineers (IEEE) 35
Intel 89, 95, 129, 150–51, 188
intellectual property rights 19, 27, 29, 123, 124, 180, 213, 252
Intelligence Processing Units (IPUs) 129
International Committee of the Red Cross (ICRC) 228–9
International Data Group (IDG) 23–4
International Monetary Fund (IMF) 156, 255; ‘Changing Global Linkages: A New Cold War’ 189
International Olympic Committee (IOC) 229
International Space Station (ISS) 5, 211
International Thermonuclear Experimental Reactor (ITER) 212–13
involution 53
iPad 151
Isar Aerospace 261
Israel 9, 22, 122
Iswaran, Subramaniam 192
Jacobs, Jordan 279, 281, 298–9, 303
Japan 20, 32, 71, 84, 86, 93, 123, 125, 126, 127, 131, 140, 141, 142–3, 144, 147, 149 150, 159–60,
177, 186, 191, 233, 241, 245, 266, 304, 308, 314–15
jet propulsion 239
Jian Sun 31
Jiang Zemin 43
Jie Tang 38–40
Jobs, Steve 14, 89, 139, 150, 151, 169, 174
-- 287 of 303 --
Johnson, Boris 113
Johnson, Elsbeth 50–51
Joint European Disruptive Initiative (JEDI) 212
JP Morgan 253
Julius Baer 228
Jupiter-C 239
Kaiming He 31
KakaoTalk 158–62
Kanji, Hussein 26, 103
Kano 110
Karp, Alex 60
Kauffman Fellows Program 59
Kepler 5
Keynes, John Maynard 13, 48
Khazanah Nasional 183
Khosla Ventures 24, 60
Khosrowshahi, Dara 183
Kim Beom-su 158–62
Kim, Bom 138–43, 165
Kim Dae-jung 157–8
Kim, Han 165–6
Kim, Jimmy 157
Kim, John 164–5, 312–13
King’s Cross, London 105–8, 113, 114, 178
Klamer, Arjo 103
Klein, Alex 110
Klein, Saul 107–8, 115, 132–3
Kleiner Perkins 96
Knowledge Quarter, London 106
Kodisoja, Mikko 1, 2
König, Anja 236–7
Korea Advanced Institute for Science (KAIST) 76, 167
Korean Air 155
Krafton 21, 163, 166
Kraken 63
Krizhevsky, Alex 278, 292
Kuka 25, 267
L-shaped returns 94–5
Laguna, Rafael 242, 244, 245–7
Lakestar 233
Langer, Hans 251–2
Large Language Models (LLMs) 38, 42, 390
Lazada 172, 190, 191
League of Legends 20, 170
LeCun, Yann 276, 282–3
Lee Byung-chul 145, 148, 151
Lee Hae-jin 158
Lee Hsien Loong 193, 197, 198, 200
Lee, Jae 163–4
-- 288 of 303 --
Lee Jae-yong 154
Lee, Jay Y. 160
Lee Jong-beom 156
Lee, Kaifu 41–2, 44, 54–5, 310, 314
Lee Kuan Yew 175–6, 177, 179, 192–3, 200
Lee Kun-hee 149, 153
Lee, Kunwoo 167
Lee Myung-bak 152, 153
Leiden Ranking 36
Leland Stanford Junior University 80
Lens Technology 190
Leuthard, Doris 221
LG 8, 142, 145, 187
Li Shipeng 34, 37
Li Yang 53
Li, Hongyi 199
Li, Xiaodong ‘Forrest’ 169–75
Lilienthal Normalsegelapparat 238
Lilienthal, Otto 238–40
Lilium 26–27, 239–42, 261
Line 159–60
Ling, Tan Hooi 182
Lived Change Index 48
LocalGlobe 133
LOGIbodies 246
Lombard Odier 228
London. See UK
LSD 220
Lunit 163
Lütke, Tobias 292
Lütkenhaus, Norbert 299–300
Lux Capital 24, 74
Luxshare Precision Industry Co 190
Lydia 25
Ma Huateng 16, 17
Ma, Rui 39, 49, 50
machine learning 5, 7, 30, 38, 73, 109, 222, 276, 278–9, 283, 289
Macron, Emmanuel 6, 26
Mao Zedong 34, 53, 192
Mainz, Germany 246–7
Malaysia 172, 177, 182–7, 191
Mallaby, Sebastien: The Power Law: Venture Capital and the Making of the New Future 93–4, 96, 97
Mangesius, Herbet 254
Manhattan Project 84, 100, 274
manufacturing 68, 97, 114, 115, 136, 146, 162, 167–8, 187, 188, 190, 258, 260, 264–5
Marginson, Simon 36, 41, 50
Maschinenfabrik Otto Lilienthal 238
Max Planck Institute for Plasma Physics 251
McGill University 283, 301
-- 289 of 303 --
McPhee, John: La Place de la Concorde Suisse 231
Megvii 33, 37
Meituan 191
Menlo Park, Palo Alto 83
Mercedes-Benz 23, 243, 265
Merrill Lynch 280–81
Messerschmitt Me 262 239
Meta 68, 74, 102, 178, 283
Miami, US 61, 114
microchips 8, 10, 25, 45, 67–70, 73, 74, 76, 102, 123, 125, 126, 128–32, 146, 151, 168, 187, 188,
265, 302
Micron 188
Microsoft 45–6, 65, 67, 68, 72, 74, 102, 121–2, 142, 178, 188, 254, 268, 282; Microsoft China 35;
Microsoft Research Asia (MSRA) lab, Beijing 30–31, 33–5, 37, 41–2; Microsoft Research China
32
Midea Group 25, 267
Minsky, Marvin 273, 275–7, 287
Mirabaud 228
MIT (Massachusetts Institute of Technology) 33, 36, 37, 38, 40, 73, 84, 86, 87, 90, 91, 119, 199, 216,
273, 275, 279
Mitsubishi 149, 308
Mittelstand 248–61, 308
Mitter, Rana 50–51
Moderna 247
Moloco 163, 168
Montreal Institute for Learning Algorithms (Mila) 282–6, 297, 300, 301
Moore, Gordon 89
Moritz, Michael 57
Motorola 93, 150
mRNA, or messenger RNA 246–8
Mt. Gox 61–3
Mulroney, Brian 280, 281
Musk, Elon 60, 109, 146, 250
Mynt 191
MyTeksi 183
N26 25
Nadella, Satya 188
Naipaul, V. S. v
nanorobots 246
Naspers 16–18
National Aeronautics and Space Administration (NASA) 88
National University of Singapore 182
Nature Index 32, 36
Naver 158–60, 162
NEC 93
Nespresso 220
Nestlé 218, 226, 233, 236
Neumann, John von 216
neural networks 30–32, 42, 271–3, 275, 276, 286–7, 299
-- 290 of 303 --
Neura-robotics 25–6
New Palo Alto 108, 135
New York, US 61, 112, 114, 126, 141, 155, 204, 206, 218, 221, 229, 249, 250, 309
New York Stock Exchange (NYSE) 140, 173, 205, 263
NeXT computer 213
NFC 115
Ng, Andrew 72–4
Niel, Xavier 6
Ninja Van 184–5, 190–91
Nio 191
Nobel Prize 13, 32, 88, 119, 167, 218; China and 40–41; Germany and 245; Switzerland and 207,
215, 225; US and 40; winners per capita 215
Nokia 3, 111, 150, 168, 192
Nortel Networks 168, 301
Novartis 218–20, 233, 236
Novoselov, Konstantin 117–19
Nvidia 10, 67–70, 74, 102, 129, 130–31, 146, 188, 265, 302; A100 68; Arm takeover bid 123, 125,
126, 127; Graphical Processing Units, or GPUs 68, 70, 129; H100 68, 129
O’Mara, Margaret 89–90
Obama, Barack 50, 189
Office of Naval Research, US 87
Office of Scientific Research and Development (OSRD), US 84
OMERS Ventures 301
ON 234, 310
OpenAI 38, 54, 66, 74, 100, 109, 198, 245, 259, 261, 262, 278, 290, 302, 310
OpenAI Five 289
Paananen, Ilkka 1, 28
Palo Alto, US 7, 17, 22, 65, 66, 69, 78, 80, 81, 83, 107–8, 135, 169, 207, 263
Pan-European Privacy-Preserving Proximity Tracing (PEPP–PT) 223
Paperclip, Operation 239
Park Geun-hye 153–4
Paul Scherrer Institute (PSI) 214–15
Paulson Institute 33
PayPal 95, 104, 116, 173
Penang 187–8
pension funds 262
Pentagon, US 24, 136
Pfizer 246
pharma industry 25, 218–20, 228, 233, 242, 246
Philips 93
Pictet 228
Piechnick, Christian 268–9
Piketty, Thomas 53
Pisano, Valerie 284, 285, 297, 300
Pixar 14
Plectonic 246
Poilievre, Pierre 294
Pousaz, Guillaume 230, 232
product lifecycle theory 91
-- 291 of 303 --
Project Maven 136
Project Mercury 239
PropertyGuru 184–5
Proxima 119, 241
PUBG 21, 142, 163, 171, 172
Pudong 43–4
Qiushi 53
QQ 16, 17, 18, 20
QR codes 49
quality of life 130, 221
quantum technology/quantum computing 5, 214, 216, 235–6, 283, 292
Quibi 253
R&D (research and development) 12, 14, 38, 84, 86, 87, 88, 117, 153, 180, 188, 212, 215, 245, 284
Rabois, Keith 24, 25, 60–61, 66
Radical Ventures 279
Radio Research Lab (RRL), Harvard 85, 87
Radix 115, 116
Radzinski, Dirk 261
rail networks 45, 107–8, 208–11
Ramadori, Sam 285
Raspberry Pi 112
reactive vulnerability 236
Reagan, Ronald 71
recycling of talent 158, 222–3
Reddit 22, 32, 115, 131, 165, 313
Redstone 239
Reduced Instruction Set Computer (RISC) 76
Regional Comprehensive Economic Partnership (RCEP) 186
Reinforcement Learning (RL) 286–90
Research in Motion (RIM) 301
ResNet paper (‘Deep Residual Learning for Image Recognition’) 30–33, 35, 37, 40
Revolut 101, 115
Ribordy, Grégoire 235–6
Ridley, Matt: How Innovation Works: And Why It Flourishes in Freedom 313
Rimer, Neil 133
Riot Games 20, 170
risk, attitudes towards 39, 94–7, 99, 103, 120, 156, 241, 243–4, 260–63, 284, 306
Roblox 166
robotaxis 43, 46
Robotic Process Automation (RPA) 266
robotics 25–6, 42, 178, 216, 233, 242, 246, 263–4, 266–9, 287, 304–5
Roche 219, 226, 233
Roosevelt, Theodore 35, 84
Rose Park Advisors 139, 140
Rosenblatt, Frank 272, 273
Route 128, US 91
Rüegg, Christian 214, 215
Ruse, Konrad 243
Rycker, Sonali de 101, 108
-- 292 of 303 --
Sabour, Sara 249
Sacks, David 121–2
Saich, Tony 50
Salathé, Marcel 222–5
Samsung 8, 106, 142, 145, 147–54, 157–60, 162, 167, 180, 187; Samsung Biologics 167–8; Samsung
Group 147
San Francisco, US 6, 7, 46, 56–8, 60–61, 63, 66–70, 74, 76–8, 80, 83, 90–93, 105, 107–8, 110, 114,
125, 133, 135, 164, 204, 206–7, 219, 249; Bay Area 6, 7, 56–7, 60–61, 66, 67, 69, 70, 74, 76–8,
83, 90–93, 105, 107–8, 110, 135, 204, 206–7, 219
sanctions, government 24, 37, 186, 190
Sandoz laboratories, Basel 220
Saturn-V 239
Saverin, Eduardo 173
Saxenian, AnnaLee 90–93; Regional Advantage: Culture and Competition in Silicon Valley and
Route 128 91
Schmidt, Armin 266–7
Schmidt, Eric 96, 284
Schneider 127
Schönenberger, Helmut 259–60
Schwarz Group 259
Schwarz, Dieter 253
Sciortino, Francesco 119, 241, 242
Sea 173–6, 178, 184, 190
SeaMoney 172–3
Second World War (1939–45) 84–7, 220, 239
seed round 104
Segars, Simon 124–5
semiconductors 8, 25, 66, 76, 88–90, 93–4, 114, 118, 119, 123, 130–32, 151, 168, 187–8
Sendbird 163, 165, 312–13
SenseTime 34
Sequoia Capital 24, 57
SG Tech initiative 181
Shaoqing Ren 31
Sharkmob 21
Shein 191, 306
Shenzhen, China 16, 43, 47–8, 267, 310
Shenzhen-Zhongshan Link, China 47
Shing-Tung Yao 37
Shockley Semiconductor Laboratory 88
Shockley, William 88
Shopee 172, 173, 190
Shopify 292, 301
SICPA 235
Siemens 232, 243, 248
silicon 45, 78, 118
Silicon Valley, California 4, 5, 8–9, 310, 311; Canada and 283, 301, 305; China and 22, 23, 33;
Germany and 238, 251, 252, 259; high-profile departures of major tech figures 60–61; legacy 60;
London and 99, 105, 109, 110, 111, 120, 130, 132, 133, 134, 135, 137; non-compete clauses and
91–2; origins 77–90; per capita GDP 77; premature obituaries for 56, 57, 74–5; Route 128 and 91;
Singapore and 197, 201; success of, reasons for 90–97; Switzerland and 207, 222
-- 293 of 303 --
Simon, Hermann 250
Singapore 69, 113, 141, 169–202, 223, 224, 232, 233, 266, 292, 306–7, 309; ASEAN and 185–91;
automated guided vehicle (AGVs) in 197; Block71 178; bureaucratic control in 178–9; Changi
airport 180; China and 169, 170, 172, 174, 176, 177, 180, 181, 186–7, 189–93, 201; data.gov.sg
196; Digital Government Exchange (DGX) 197, 198; Economic Development Board 178;
government grants/aid to business 181–5; government lays foundations for high-tech economy
175–6; Government Technology Agency (GovTech) 195–9; Grab and 182–4, 190, 306, 309;
immigration and 175–7; independence, gains 176–7; National Computerization Program 195; One-
North neighborhood 178; public authorities use of new technologies 193–6; public sector, channels
best talent into 197–8; R&D capacity of indigenous firms 180; regional market and 184–91;
Singpass 196; smart cities and 193–202; Smart Nation and Digital Government Group, or SNDGG
195; Smart Nation and Digital Government Office, or SNDGO 195; Smart Nation Fellowship 198;
Smart Nation initiative 195–6; Smart Nation Sensor Platform 196; Strategic National Projects, or
SNPs 196; tax exemptions in 181; Technopreneurship Innovation Fund, or TIF 179; Tuas Port 197;
venture capital in 10, 173, 179–82; Virtual Singapore 196; WIPO Global Innovation Index 12
Singtel 192
Sinochem 23
Sinopec 308–9
Sinovation 42
Sixteen Thirty Fund 232
SK Hynix 146, 147, 187
SK On 8
skip connections 30–31
Skype 104, 108, 125, 170
SM Entertainment 161
smart cities 193, 202
Smart Cities Index 193
Snap 22, 95, 127
Softbank 17, 123, 131, 141
Son, Masayoshi 123–4
Song Young-gil 161
South Korea 8, 12, 20, 21, 76, 139–68, 186, 187, 233, 305; Asian Financial Crisis and 155–7;
Candlelight Revolution 154; chaebols 145–8, 151–62, 167–8, 309 see also individual company
name; Coupang 139–41, 150, 163, 165, 166; culture of impunity for powerful in 153–5; digital
economy away from chaebol control, origins of 157–62; election (1997) 157; gabjil (high
handedness) 155; growth curve 142–5; hybrid companies with presence in US and Korea 163–8;
Korean War 155–6; Kosdaq 158; origins of 142–4; Samsung and see Samsung; third generation of
tech companies 162–8; venture capital in 10, 157–8, 166; WIPO Global Innovation Index and 12
SPAC 183
SpaceX 72, 240, 251, 261, 267
SparkLab 157
Spotify 8, 21, 205, 306, 309
Sputnik 75, 88
Square Mile, London 105
St Lucia 215
Stanford University 14, 31, 38, 40, 54, 65, 69, 72, 76, 90, 96, 166, 169, 170, 174, 176, 215, 216, 218,
222, 276, 279, 288; Applied Electronics Lab 87; origins of 76–88; Silicon Valley origins and 94;
Stanford Industrial Park 88; Stanford Research Park 215
Stanford Junior, Leland 78–82
Stanford, Jane 79, 80
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startup culture 3, 6, 9, 9, 10, 14, 16, 17, 18, 89, 242; Canada 278, 279, 283, 285, 297, 300–301, 303;
China 16, 17, 18, 24–5, 27, 33, 38, 39, 45, 48, 51, 54; Germany 241–2, 243, 252, 259–63, 266;
Singapore 138–40, 157, 158, 163, 164, 166, 170–71, 178–84, 188, 190, 193, 195; South Korea
305, 309, 311, 312–13; Switzerland 215, 218, 232, 233, 234, 235, 236; UK 98–101, 103, 108–10,
115, 119, 125, 127, 128, 132, 133; US 61, 63, 68, 69, 72, 87, 89, 96
Startup Genome 181
Startup SG Founder 181
Station F 6–7, 178
Steel, Damien 301, 302
Sternbach, Leo 226
stock markets 51–2, 74, 97, 102, 104, 121, 140, 146, 158–9, 161, 163, 166, 173, 174, 205, 235–6,
240–41, 252, 254–6, 262–4, 268
Stripe 72, 98–9, 232, 309
subsidies 50, 145
Sumea 1–2
Sumo Group 21
Sun Microsystems 72
Supercell 2–3, 20, 28
superorganisms 316
Sutskever, Ilya 278, 292
Sutton, Rich 270, 286, 288–92
Swatch 226, 228
Swiss Federal Institute for Technology (ETH) 69, 215–18, 222, 223, 226, 229, 231
Swiss Federal Laboratories for Material Science and Technology 217, 312
Swiss National Railways 211
Swiss Patent Office 227
Switzerland 69, 82, 113, 119, 127, 133, 203–37, 250, 298, 310, 312; Blue Brain project 210; brand
advantage 233–4; breaks from consensus 207–8; Covid-19 and 223; Crypto Valley 227;
Decentralized Privacy-Preserving Proximity Tracing (DP–3T) 223–5; diaspora 230–33; European
Investment Fund (EIF) 237; Federal Council 207, 221; finance in 210, 228, 232, 236; foreign
academics working in universities 225; Fortune 500 companies 233; French Huguenots in 227–8;
Future Circular Collider (FCC) 214; globally known companies across broad range of industries
233; Gothard Base Tunnel 209–10; Human Brain Project 210; humanitarian tradition 228;
immigration and 226–30; innovation rankings 12, 203–6; international organizations, global
capital for 228–9; Nobel Prizes per capita 215; Orson Welles caricature of 206, 207; Paul Scherrer
Institute (PSI) 214–15; pharma industry 218–20, 228, 233; politics in 221; quality of life in 221;
recycling of talent in 222–3; scientific institutes 208, 211–15; size of 205–6; transport
network/railways 208–11; universities 208, 215–21, 223–5; watchmaking 226–8, 233, 234; WIPO
Global Innovation Index 12, 203
Syngenta 23
Synthe 220, 231
Taiwan 8, 141, 187, 189, 306
Talbot, David 58
Tan, Anthony 182
Tang Xiao’ou 33–4
tax 50, 145, 152, 153, 181, 247
TD Bank 281
Tech City 105
Tech Market Cap ($T) per region (2021–2023), Total 11
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Tech Nation 128
Technical University of Munich (TUM) 240
Technopreneurship Innovation Fund (TIF) 179
Temasek Holdings 176, 183, 184, 187, 193
Temu 45, 306–7
Tencent 3, 17–23, 25, 27, 28–9, 38, 48, 51, 97, 159, 170–71, 172, 174, 178, 180, 190, 193, 241;
Tencent Music Entertainment (TME) 21; Tencent Pictures 21; Wallerstein and 16–20, 22–3, 27, 29
Tengger Desert Solar Park, China 205–6
Terman, Fred 76, 82–8, 94
Tesla 8, 22, 27, 28, 84, 95, 116, 146, 240, 265, 276
Texas Instruments 93
Thailand 172, 175, 186, 188, 190
Theranos 95, 134
Thiel, Peter 60
Thoma Bravo 127
Thompson, Derek 102
Thornhill, John 124
Thousand Talents Program (TTP) 73
TikTok 8, 33, 172, 190, 191
Tirole, Jean 13
Titanic 83
Toon, Nigel 129
Tortoise Responsible AI Forum 136
Toshiba 93
Toynbee, Arnold: A Study of History 75
traitorous eight 88
transistors 88, 128–9
Transpacific Railroad 80
transport networks 43, 80, 107–9, 208–11
Troncoso, Carmela 223
Truman, Harry 86
Trump, Donald 294, 295
Tsinghua College 33, 35–8, 40
TSMC 8, 147, 187
TwelveLabs 163, 164
Twitter 98, 310
Uber 19, 72, 98, 117, 134, 140, 161, 183, 215
Ubisoft 21, 25
UCL 108, 109; Centre for Artificial Intelligence 119–20
UiPath 125, 263–4, 306, 313
UK 46, 98–137, 140, 182, 186, 204, 209, 215–16, 220, 233, 243, 245, 264, 265, 275, 284, 292, 298,
300, 306; Advanced Research and Invention Agency, or ARIA 120; AGI, scientific approach to
building 119–20; Arm sale and 123–8; Brexit 113, 114, 115, 126; colocation 110–12; DeepMind
see DeepMind; Department of Science, Innovation and Technology 119; growth of medium-sized
companies and sale to bigger companies abroad 122–3; Isambard AI 130; Matthew effect and 111–
12; multidisciplinary nature of 110–11; Graphcore and problem of raising money 128–31; regional
disparities in 112–18; Science and Technology Framework 119; supporting role to US 122–8; top
talent and 103, 109; top ten countries by number of private billion-dollar tech companies and 9;
transport links 108–9; trillion-dollar company as desirable policy outcome 121–2; Valley model
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and 131–4; venture capital and 10, 99, 101, 103, 107–8, 112, 120, 125, 131, 132, 133; WIPO
Global Innovation Index and 12
UKRI 130
United Nations (UN) 12, 136, 143, 221, 229
universities 208, 215–21, 225; Canada 4, 31, 270, 275, 277–8, 280-6, 290, 299, 301, 302; China 31,
33, 34, 35, 36, 38, 39, 40–41; Germany 240, 259–60; Singapore 180–82; South Korea 159;
Switzerland 208, 215–18, 223, 224–5; UK 103, 108, 117–18, 119; US 72, 73, 76, 79–83, 86, 87,
89–90. See also individual university name
University of Alberta 270, 286, 288, 289
University of Berkeley 17, 40, 90, 92, 164, 167
University of California San Diego (UCSD) 275
University of Manchester 117–18
University of Montreal 270, 282–3
University of Science and Technology (USTC) 34
University of Toronto 4, 31, 270, 275, 277–8, 280, 299, 301, 302
UnternehmerTUM 259–60
Upton, Eben 112, 122
USA 56–97; adaption to change in 92–3 AI and 10, 38, 54, 66–77, 100, 102, 109, 123, 125, 126, 127,
129, 130–31, 146, 188, 198, 245, 259, 261, 262, 272, 276, 278, 284, 289, 290, 292, 302, 310;
ASEAN and 186, 187, 189, 191; Canada and 4, 280–81, 283, 289, 290, 292, 293, 295, 297, 298–
300; China and 7–8, 13, 20, 22, 23–9, 32, 33, 35–42, 44, 45, 49, 51, 53, 54, 56, 67–74, 189–90,
191, 192, 304–7, 314; Chinese acquisitions of US firms, curbs 23–9; chips, restricts access to high-
performance 73–4, 131; concentration of economic power in 248; Germany and 239, 240, 243–9,
251–7, 260, 262–6, 275; immigration and 226, 293, 295, 297, 298–300; rebalance or pivot to Asia
policy 189; Silicon Valley see Silicon Valley; Singapore and 170, 171, 173, 181, 182, 185, 186,
192, 199; South Korea and 139, 140, 141, 143, 146, 149, 153–4, 159, 163–4, 165–8; supremacy in
new technologies, possible waning of 7–8, 304–7, 314, 315; Switzerland and 205, 209, 212, 214,
215–16, 218, 220, 222, 229, 231, 232, 233, 234, 236, 237; talent acquisition 70–73; UK and 103,
104, 106, 108, 113, 114, 119, 121, 122, 124, 126–8, 130, 131–4; universities 72–3, 76–90, 215,
216, 217, 220, 275; venture capital in 10, 24, 54, 59, 64, 77, 89, 93–7, 166, 262
U-shaped returns 94–5
UUNET 97
UVC 262
V2 rocket 239
Valium 219–20, 226
Varza, Roxanne 6
Vector Institute for Artificial Intelligence, Toronto 274, 279–84, 286, 297, 301, 302
venture capital: Canada and 279, 300–301, 309; China and 22, 23–7, 38, 42, 52; Germany and 245,
252, 254, 257, 259–64; Singapore and 170, 173, 179–82; South Korea and 157–8, 166;
Switzerland and 204, 218, 231, 233 236, 237; top ten countries by volume of venture dollars
invested 10; UK and 99, 101, 103, 107, 108, 112, 120, 125, 131, 132–3; US and 10, 24, 54, 59, 64,
77, 89, 93–7, 166, 262
Vernon, Raymond 91
Viazovska, Maryna 225
Vietnam 69, 147, 172, 185, 186, 187, 188, 190, 191
VinBrain 188
VinFast 187, 188
Virtual Singapore 196
Visit Sweden 205
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Vitana V 154
VMware 69, 222
Vollmann, Christian 243–4
Volvo 23, 267, 316, 317
von der Leyen, Ursula 26
Voyager 1 205
Wafios AG 249, 252
Wallerstein, David 16–20, 22–3, 27, 29
Wandelbots 268–9
Wang Jian 33
Warner, Marc 108–9
WaveOptics 127
Waymo 46
wealth; distribution 53; inequality 53, 112, 254–6, 255
Web3 movement 117
WeChat 8, 18–19, 20, 21, 159
Weedbrook, Christian 292
Wellcome Trust 106
Welles, Orson 206, 207
Wiegand, Daniel 240, 241, 242
Wilhelm I, Kaiser 242
Woergoetter, Andreas 258
Wooldridge, Adrian 254; Capitalism in America 304
World Bank 177–8, 181
World Intellectual Property Organization (WIPO) Global Innovation Index 11–12, 12, 203–4
World Wide Web 213–14
WorldFirst 25
Wyss, Hansjörg 230–32
Xanadu 5, 292
Xi Jinping 36, 44, 53, 54, 192, 295
Xiangyu Zhang 31, 37
Xiaodong, Li ‘Forrest’ 169–75
Xiong’an, China 43–4
Xolo3d 261
XRD 117
Xu, Chris 191
Y Combinator 66–7, 116, 165
Ya Qin Zhang 34, 36–7, 45, 67
Yahoo 72
Yi-Large 54–5
Yin Qi 33
Ying Ma 33
Yip, Leo 198–9
YY 191
Z3 243
Zhang Taisu 53
Zhang Yiming 191
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Zhipu 38–9
Zhongguancun, Beijing 33, 35
Zinal 232–3
Zuberi, Bilal 74–5
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ACKNOWLEDGEMENTS
Writing a book is a hard and solitary endeavor but it would’ve been
immeasurably harder and more isolating without the support and
participation of many others who made this work possible. I would like to
thank the Financial Times and McKinsey & Company for launching the
Bracken Bower Prize to get new voices into business literature. As a first-
time author I really could not have hoped for a smoother entry point into
getting my words into print; I dipped a toe in the water and before I knew it
I was up to my neck.
My gratitude to the entire BBP community. Andrew Hill for making
room for this initiative at an institution with interests as broad and varied as
the FT. Alexandre Lazarow and Michael Motala for giving me the benefit
of competing with the best. Colette van der Ven for being one of the few
people I could talk to about ideas and writing. And Chris Clearfield for
introducing me to the best agent in the world. James Pullen at the Wylie
Agency was the first person who made me feel like I had what it takes to go
pro, and his sustained enthusiasm carried this book through its many
iterations.
I will never forget going to auction in the UK and on the last day going to
bed thinking we were moving forward with one publisher only to wake up
the next morning to find out that another had swooped in with a last-minute
winning bid. I have often wondered how different this book would’ve been
without that entirely serendipitous eleventh-hour switch. I would not rather
have any other imprimatur on the jacket than William Collins and they
proved to be just the ideal home for this project. Arabella Pike gave me
every freedom to explore doing this my way and then stepped in just when
the time was right to push me to get this over the line. Her thoughtful
comments on the manuscript which came on a Sunday afternoon made me
feel like there was at least one other person who cared about this book as
much as I did. I am grateful to the entire team at William Collins, especially
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Freya Alsop and Laura Meyer, for guiding the book through production.
Ben Loehnen at Simon & Schuster was generous in picking up the US
rights with the words ‘I suspect he’ll write a dazzling book, and that he’ll be
writing for years.’ That prophecy would prove to be at least partly true in
that I would be writing this book for years and though he might not have
meant it that way and would indeed have strongly resisted such
interpretative latitude I remain grateful to him for his patience and for
seeing the project through to publication.
I would like to thank my mother, to whom this book is dedicated, for
being the reason why I do anything. My father for being there when it
matters. My brother and sister I am generally unsentimental about and their
contribution to my life, and this world, lies principally in them making up
for their own shortcomings, which are substantial and wide-ranging, by
offering up nieces and a nephew who exhaust my capacity for superlatives,
so I am compelled to mention them here. My brother-in-law and sister-in-
law were in the mix too. For the longest time my niece Fafi would start
every conversation with the question: ‘How many pages have you written?’
There were long stretches of writing and rewriting this book when that
number only ever went backward. If she has filled my life with boundless
joy I have filled hers with realistic expectations of what progress looks like
in this world and for that precious gift, I am sure, one day she will be
thankful, even if it might be hard for her to appreciate its value now and
much as she would’ve rather preferred to have been compensated in Frozen
memorabilia instead. Hoor, Zany, Hannah, and Muhammad are too young
to satirize or attempt to profit from my literary angst but I expect that in due
course they too will behold what passes for my writing process with
childlike wonder and general confuzzlement. My thanks also to Emad
Nadim for reasons that cannot be disclosed in polite company.
This book would not be possible without the hundreds of people who
agreed to be interviewed; many have appeared in these pages, others have
gone unnamed, some of whom would have preferred it that way.
And finally, Kirsten Alisha Laura Williams, empress of Herbolzheim and
Kirchzarten, keeper of the faith, for being the signal in the noise, the only
person who knows how hard this was to pull off from the beginning to
(almost) the end. You like because, you love despite.
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About the Publisher
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United States
HarperCollins Publishers Inc.
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New York, NY 10007
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www.harpercollins.com
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Macken House, 39/40 Mayor Street Upper Dublin 1
D01 C9W8, Ireland
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