ssrn-5166382
RESEARCH CONTRIBUTIONS TO ORGANIZATIONAL
SOCIOLOGY AND INNOVATION STUDIES
SOI Discussion Paper 2025-03
Artificial Intelligence
and Social Action
A techno-sociological contextualization
Jan-Felix Schrape
Institute for Social Sciences
Organizational Sociology and Innovation Studies
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Jan-Felix Schrape
Artificial Intelligence and Social Action. A techno-sociological contextualization
SOI Discussion Paper 2025-03
University of Stuttgart
Institute for Social Sciences
Department of Organizational Sociology and Innovation Studies
Seidenstr. 36
D-70174 Stuttgart
Editor
Prof. Dr. Ulrich Dolata
Tel.: +49 711 / 685-81001
ulrich.dolata@sowi.uni-stuttgart.de
Managing Editor
Apl. Prof. Dr. Jan-Felix Schrape
Tel.: +49 711 / 685-81004
jan-felix.schrape@sowi.uni-stuttgart.de
Research Contributions to Organizational Sociology and Innovation Studies
Discussion Paper 2025-03 (March 2025)
ISSN 2191-4990
© 2025 by the author(s)
Jan-Felix Schrape is associate professor and senior researcher at the Institute for Social Sciences
at the University of Stuttgart, Germany.
jan-felix.schrape@sowi.uni-stuttgart.de
Additional downloads from the Department of Organizational Sociology and Innovation Studies
at the Institute for Social Sciences (University of Stuttgart) are filed under:
https://www.sowi.uni-stuttgart.de/abteilungen/oi/publikationen/
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Abstract
This discussion paper contextualizes contemporary forms of artificial intelligence (AI)
within the broader relationship between technology and society, and it compiles essen-
tial insights from the sociology of technology for interdisciplinary discourse. The paper
begins with a concise overview of the history of artificial intelligence and situates AI
within the co-evolution of technology and society. It then presents key perspectives on
the interaction and distributed agency between humans and technology, identifying five
fundamental levels of agency and relating these levels to the interplay of AI and social
action. Throughout these considerations, it becomes evident that the expectations of hu-
man-technology interaction, as well as the concepts of intelligent technology, are con-
tinually evolving and contingent upon social change. Consequently, the development
and diffusion of AI should not be viewed as a primarily technology-driven phenomenon
but rather as a genuine socio-technological transformation process.
Zusammenfassung
Das vorliegende Diskussionspapier ordnet gegenwärtige Formen der künstlichen Intel-
ligenz (KI) in das allgemeine Verhältnis von Technik und Gesellschaft ein und bündelt
zentrale Einsichten der Techniksoziologie für den interdisziplinären Diskurs. Das Papier
beginnt mit einer kurzen Geschichte der künstlichen Intelligenz und stellt diese in den
Kontext der langfristigen Koevolution von Technik und Gesellschaft. Daran anknüpfend
werden einschlägige Perspektiven auf die verteilte Handlungsträgerschaft von Mensch
und Technik diskutiert, grundlegende Ebenen der Handlungsfähigkeit voneinander ab-
gegrenzt und auf das Zusammenspiel von KI und sozialem Handeln bezogen. Dabei
wird deutlich, dass sich sowohl die Erwartungen an Mensch-Technik-Interaktionen als
auch die Vorstellungen von intelligenter Technik kontinuierlich weiterentwickeln und
gesellschaftlichem Wandel unterliegen. Die Entwicklung und Verbreitung von künstli-
cher Intelligenz lässt sich insofern nicht als ein primär technologiegetriebenes Phäno-
men, sondern als ein genuin sozio-technischer Transformationsprozess verstehen.
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Contents
1 Introduction ............................................................................................................. 5
2 A brief history of artificial intelligence .................................................................. 6
3 Artificial intelligence as part of the co-evolution of technology and society ...... 10
4 Technology, artificial intelligence, and social action ........................................... 13
4.1 Distributed agency between humans and technology 13
4.2 Fundamental levels of agency 15
4.3 Intelligent technology and augmented social action 20
5 Conclusion: artificial intelligence as a socio-technological
transformation process .......................................................................................... 22
References .................................................................................................................... 24
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Schrape: Artificial Intelligence and Social Action 5
1 Introduction
With the launch of ChatGPT by the company OpenAI in November 2022, along with
similar offerings introduced shortly thereafter, generative artificial intelligence chat-
bots based on deep learning have become a common feature of everyday life. These
chatbots can generate text, images, videos, and computer code, offering a wide range
of applications. For example, they can assist with routine office tasks, translate articles,
create visual content, provide overviews of news and research, and help prepare for
exam questions. The immediate utility and practicality of these applications has led to
unprecedented excitement about the automation of cognitive tasks in public discourse,
global financial markets, and various scientific fields, including the humanities and
social sciences. Many voices see artificial intelligence (AI) as a key technology for
driving societal change in the 21st century (Heinlein & Huchler 2024).
Recent discussions about the societal impacts of artificial intelligence reveal a strong
fascination with the technology and encompass a wide array of expectations. These
expectations range from the optimistic prospect that advanced AI systems could play a
pivotal role in tackling grand societal challenges and achieving the sustainability goals
set by the United Nations (e.g., Vinuesa et al. 2020; Kulkov et al. 2024) to concerns
that large language models, such as GPT, may soon be capable of handling cognitively
demanding work tasks, potentially ushering in a new era of mass unemployment (e.g.,
Cazzaniga et al. 2024). On the one hand, these visions are driven by predictions from
the IT industry itself (e.g., Eloundou et al. 2024), which has a vested interest in promot-
ing ambitious technological expectations. On the other hand, they are supported by
neuroscientific studies indicating that existing generative AI models are already per-
forming at levels close to humans in recognizing prompts, predicting actions, and en-
gaging in conversations (e.g., Strachan et al. 2024; McLean et al. 2023).
The crucial question is, however, what exactly is being tested in these studies and what
criteria are being employed to evaluate machine intelligence, or machine agency, given
that the catchword “artificial intelligence,” while seemingly straightforward, actually
describes a wide range of disparate developments in information technology that are
not readily comprehensible to laypersons, or even to researchers in neighboring fields.
In light of these complexities, Lucy Suchman, a pioneering scholar in the field of hu-
man-machine interaction (Suchman 1987) and an early observer of the development of
artificial intelligence (Suchman & Trigg 2000), argues that a primary task for the social
sciences is “to challenge discourses that position AI as ahistorical, mystify ‘its’ agency
and/or deploy the term as a floating signifier.” (Suchman 2023: 1)
Against this backdrop, the aim of this discussion paper is not to elucidate the develop-
ment dynamics underpinning the term “artificial intelligence.” This is a domain that
other disciplines, such as computational social science, are better equipped to address.
Instead, the following sections seek to contextualize contemporary forms of AI within
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SOI Discussion Paper 2025-03 6
the broader relationship between technology and society and to compile basic insights
from the sociology of technology for interdisciplinary discourse. To this end, the paper
begins with a brief overview of the history of artificial intelligence (Section 2) and situ-
ates AI within the co-evolution of technology and society (Section 3). It then presents
key perspectives on the interaction and distributed agency between humans and technol-
ogy. Drawing on the work of Werner Rammert and Ingo Schulz-Schaeffer (2002, 2023),
among others, five fundamental levels of agency are distinguished and related to the
interplay of AI and social action (Section 4). Taken together, it becomes evident that the
expectations of human-technology interaction, as well as the concepts of intelligent tech-
nology, are continuously evolving and contingent upon social change. Thus, the devel-
opment and diffusion of AI should not be viewed as a primarily technology-driven dy-
namic but rather as a genuine socio-technological transformation process (Section 5).
2 A brief history of artificial intelligence
The history of modern AI, as outlined in Table 1, starts with the logician and mathe-
matician Alan Turing (1912–1954), whose seminal paper “Computing Machinery and
Intelligence” (1950), along with the concept of the “Turing Test” proposed therein,
significantly shaped our understanding of artificial intelligence. Turing himself re-
ferred to his test as an “imitation game,” which involves a machine and a human en-
gaging in a text-based dialogue. He proposed that if the communicative behavior of a
computer appears no longer distinguishable from human behavior, we should speak of
machine intelligence. From this perspective, a machine should be considered “intelli-
gent” when it can successfully convince its counterpart of its human-like behavior.
The term “artificial intelligence” was first used in the proposal for the Dartmouth Work-
shop. During this workshop, a group of distinguished computer scientists convened for
a period of two months to discuss “how to make machines use language, form abstrac-
tions and concepts, solve kinds of problems now reserved for humans, and improve
themselves.” (McCarthy et al. 1955: 1) The initial public hype about AI emerged with
the release of the computer program ELIZA, developed by Joseph Weizenbaum (1966).
ELIZA is capable of simulating conversational partners in a text-based dialogue by re-
sponding to keywords found in its thesaurus. Its role as a psychotherapist has received
particular media attention. For instance, when a user inputs, “I have a problem with my
mother,” ELIZA responds with a query such as “Tell me more about your family.”
Weizenbaum’s objective in developing ELIZA was twofold: first, to explore the possi-
bilities of computer communication and, second, to demonstrate that a true dialogue
between humans and machines is unfeasible. In fact, the experiment had the opposite
effect. On the one hand, some test subjects began to attribute emotions to the software.
On the other hand, the experiment generated considerable public anticipation regarding
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Schrape: Artificial Intelligence and Social Action 7
the future capabilities of artificial intelligence, including the possibility that psycho-
therapy could be largely automated in the near future. Weizenbaum was unsettled by
these discussions because he was aware of the simple rules underlying the functioning
of his program and the constraints of its operational logic. Consequently, he later cau-
tioned against an unreflective use of AI and IT in general, noting that “our society is
increasingly reliant on computer systems that […] exceed the understanding of those
who work with them.” (Weizenbaum 1978: 311, own translation)
Table 1: Milestones in artificial intelligence
1950 Turing test Alan Turing addresses whether machines can exhibit intelligent behavior
and devises a test for assessing machine intelligence.
1956 Dartmouth
Workshop
The field of research and the concept of artificial intelligence are defined
in detail for the first time.
1957 Perceptron Frank Rosenblatt introduces the perceptron model, a simplified artificial
neural network.
1966 ELIZA chatbot Joseph Weizenbaum publishes the prototype for AI chatbots. By engaging
users in a dialog, ELIZA demonstrated that computers can generate hu-
man-like responses.
1972 Rule-based
expert systems
The first rule-based, application-oriented expert systems are developed for
the medical sector.
1980 Machine
learning
The first workshop on machine learning is held in Pittsburgh. In the same
year, three consecutive issues of the International Journal of Policy Analy-
sis and Information Systems are devoted to machine learning.
1986 NETtalk The generation of spoken language becomes conceivable.
1996 IBM Deep Blue In a 6-game match, the Deep Blue chess computer defeats the then-world
chess champion Garry Kasparov.
2009 Deep Learning Artificial neural networks are increasingly capable of processing and ana-
lyzing complex data sets.
2010 IBM Watson The program Watson wins the US quiz show “Jeopardy!,” in which the
right question has to be derived from several ambiguous answers.
2011 Virtual assistants Software programs such as Apple Siri or Amazon Alexa can respond to
naturally spoken language.
2017 Transformer
architecture
Google introduces Transformer, a deep learning architecture that uses
machine learning to train a model on a large number of sample texts.
2022 Generative AI ChatGPT and other generative AI systems are able to generate content,
data, and computer code.
Source: own compilation
By the mid-1970s, it was evident that many development goals in artificial intelligence
would remain unattainable for the foreseeable future. For example, a report from the
British Science Research Council (Lighthill 1973) observed that “in no part of the field
have the discoveries made so far produced the major impact that was then promised.”
This widespread sense of disillusionment led to a decades-long “AI winter” (with brief
intermissions), during which the scientific interest and public funding for AI projects
declined sharply. While there were, in fact, advancements in fields such as industrial
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SOI Discussion Paper 2025-03 8
robotics, rule-based expert systems, spoken language recognition, and machine learn-
ing during this period, most of these developments were no longer labeled as “artificial
intelligence” (Hirsch-Kreinsen 2024; for a critical view, see Pasquinelli 2023).
In popular culture, the situation was different: From the late 1940s onwards, stories of
human-like robots cognitively superior to their creators gained popularity. One example
is the 1949 novel “Wing 4” by Jack Williamson, in which a rebel group rises against a
robot collective that was originally created to prevent wars and has subsequently taken
control of all of humanity. Following the success of Stanley Kubrick’s “2001: A Space
Odyssey” (1968), which depicted the sentient supercomputer HAL 9000, intelligent ma-
chines were increasingly featured in major films, including “Star Wars” (1977), “Blade
Runner” (1982), and “Terminator” (1984), which also influenced social science dis-
course. For instance, these and other narratives inspired Donna Haraway to write her
seminal essay “A Cyborg Manifesto” (1985). In this text, she challenges the conven-
tional boundaries between humans and machines from a feminist perspective. As early
as the 1980s, Haraway described her fellow humans as “cyborgs,” that is, as beings who
have a symbiotic relationship with the technology that surrounds them.
In contrast, apart from the 1996 victory of IBM Deep Blue, an expert system running
on a supercomputer the size of several cabinets, over the then-world chess champion,
application-oriented AI research did not attract broader public attention until the new
millennium. Between 2009 and 2012, it became possible to make machine learning
more effective by using artificial neural networks (Figure 1), which can be trained with
large data sets in highly regulated environments and are able to extract abstract features
from this data, a process known as “deep learning.” Building on this, in 2017, Google
introduced the Transformer architecture for natural language processing, which em-
ploys a soft-weighting attention mechanism designed to mimic human cognitive atten-
tion and to recognize the essential meaning in a given context (Vaswani et al. 2017).
These advancements established the foundation for large language models such as GPT
(by OpenAI), Gemini (by Google), Llama (by Meta), or Copilot (by Microsoft).
Figure 1: A very simple artificial neural network
Source: own illustration
BLACK BOX
INPUT LAYER HIDDEN LAYERS OUTPUT LAYER
weight
weight
weight
weight
weight
weight
bias bias bias bias ⇧⇧ ⇧⇧ ⇧⇧ ⇧⇧
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Schrape: Artificial Intelligence and Social Action 9
As a result, modern AI systems are now capable of performing tasks intuitive to hu-
mans but difficult to describe with formal rules. Such tasks include automatic facial
and speech recognition, visual art processing, and medical image analysis. However,
a substantial trade-off persists in that the outputs of these models are challenging to
reconstruct and explain, even with considerable effort: Artificial neural networks op-
erate with millions of opaque internal parameters, which are adapted to the training
data through billions of arithmetic operations.
The release of ChatGPT in the fall of 2022, along with other applications of large lan-
guage models capable of generating text, images, video, or code, signaled the arrival of
deep learning-based AI in everyday life. As the responses of these systems often re-
semble human behavior, including the tendency to conceal knowledge gaps, a pervasive
sense of technology fascination emerged in media coverage, on the stock markets, and
across the social web. Indeed, it seems reasonable to assume that AI systems will in-
creasingly serve as interlocutors in various domains, effectively giving the impression
that they are not machines, and that society will have to navigate several painful learn-
ing processes in these respects (Esposito 2022; Katzenbach & Pentzold 2024).
That said, these advanced communication skills do not necessarily correspond with
universal cognitive capabilities comparable to those of the human brain. In this regard,
the distinction between strong (or general) and weak (or narrow) artificial intelligence
provides a valuable initial point of reference (Fjelland 2020):
• Weak artificial intelligence refers to self-learning information technology systems
tailored to specific tasks and problems. Its primary focus is the simulation of in-
telligent behavior in order to assist, or augment, human thought and action in par-
ticular domains, even beyond routine tasks.
• Strong artificial intelligence describes autonomously operating systems capable
of understanding, learning, and performing any intellectual task at a level compa-
rable to or exceeding that of a human brain. Depending on the definition, these
systems are expected to have their own mind and consciousness or, at least, to
behave as if they possessed these qualities.
The history of AI to date has been a history of weak AI; nevertheless, the development
of strong AI represents the ultimate goal of numerous private-sector research initiatives.
There is considerable debate regarding when, or even if, machines will attain the ability
to control their actions intentionally. Predictions vary widely, ranging from a few years
to decades or even centuries (Roth et al. 2024). In an interview, computer scientist Rod-
ney A. Brooks offered a tempered perspective on the matter (Zorpette 2023): Since AI
systems such as ChatGPT are based on artificial neural networks that correlate language
data, they lack “any connection to” and “any underlying model of the world.” Accord-
ing to Brooks, large language models are good at “saying what an answer should sound
like, but that is different from what an answer should be.”
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SOI Discussion Paper 2025-03 10
3 Artificial intelligence as part of the co-evolution of
technology and society
The history of technology can be viewed as a cumulative process in which each tech-
nological revolution builds on previous innovations and their use in society. For exam-
ple, the establishment of infrastructure systems in antiquity was only possible because
of earlier advances in agriculture and urbanization. The Industrial Revolution would
not have been feasible without the social and technological developments in the early
modern period. Similarly, modern innovations such as the internet, smartphones, or AI
systems would not exist without widespread electrification. It is, therefore, imperative
to recognize that technological and social change are inextricably intertwined. Techno-
logical development is rooted in social premises, is driven by social needs, and, in turn,
influences the scope of social action. Thus, when we discuss the history of technology,
we are actually discussing the co-evolution of technology and society.
From such a co-evolutionary perspective, the recent developments in the field of artifi-
cial intelligence, as well as the surrounding expectations, can be viewed as a further
step in the digital transformation of society, which in turn builds on numerous socio-
technological premises, including the automation of labor and the gradual technization
of everyday life (Schrape 2021: 41ff., 2025; Popitz 1995, [1992] 2017):
• The first data registers and forms of surveying, which facilitated coordination over
larger areas, were already in use in antiquity. The standardization of time measure-
ment and the advent of the printing press in the early modern period led to more
complex forms of social coordination, accompanied by an increasing focus on data.
• The early mechanization of manual work, which began in Europe in the 11th cen-
tury with the introduction of windmills and watermills equipped with camshafts,
provided significant support for human labor in processing grain, textiles, metals,
and other materials. Concurrently, the corresponding workflows were substantially
influenced by the characteristics of the technological artifacts.
• The advent of industrialization, marked by the invention and societal adoption of
steam, electric, and internal combustion engines that replaced wind and water
power in many sectors, enabled the widespread use of drive motors and machine
tools from the mid-18th century onwards. Many tasks could now be performed or
supported by machines; mechanical and human work processes became increas-
ingly intertwined in the production of material goods.
• This accelerated process of »technization« (Elias 1995: 7) went hand in hand with
a comprehensive rationalization of world views and socio-economic exchange.
This shift led to a belief in the calculability of nearly all phenomena in this world
(Weber 1968), along with an omnipresent orientation towards efficiency and the
capitalist economic order, which today is perceived as almost unrivaled.
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Schrape: Artificial Intelligence and Social Action 11
• The development of microprocessors and low-cost sensors in the 1970s enabled
the automation of machine control across various industrial sectors. In light of the
growing use of industrial robots and semi-automated production systems, several
popular books were already published at this juncture that examined the benefits
and challenges of technological unemployment (e.g., Albus 1976; Noble 1984).
Following the industrialization of production, automated technological aids gradually
entered the average private household, too. Household automation began, among oth-
ers, with the refrigerator, which went into mass production in 1927, and the thermo-
static radiator valve, which was introduced in 1952. This trend continued with cruise
control systems, first marketed under the name “auto-pilot” in 1958, and sensor-based
anti-lock braking systems for vehicles, introduced in 1971. The omnipresence of tech-
nology in modern daily life can, in turn, largely be attributed to the expansion of pros-
perity that accompanied industrialization: While sophisticated technical instruments
were unaffordable to the majority of the population in the 19th century, complex tech-
nological devices became ubiquitous in developed countries in the 20th century.
Thus, long before the “digital revolution” was discussed as a societal transformation
process, a level of automation had been achieved in many realms of everyday life that
approached a well-known prediction of the ancient Greek scholar Aristotle (384–322
BC). In his work “Politiká” (book I, chapter IV, own translation), he sought to justify
the institution of slavery that pervaded all antique civilizations, but he also speculated:
“If it were possible that every instrument, by command or by perceiving our will, could
perform its task, […] neither artists would need assistants, nor masters slaves.”
Although automation was primarily focused on physical processes for most of the 20th
century, the long-term developments outlined above paved the way for the rise of dig-
ital technology in recent decades. First, trust in technological systems—which often
operate beyond immediate comprehension—has become integral to everyday life. Sec-
ond, modern society is not only critically dependent on functioning technology, but, as
Lewis Mumford (1934) noted early on, our understanding of the world is also substan-
tially shaped by technological logic and the belief that we can overcome most chal-
lenges by applying appropriate technological solutions. Third, technological systems
for structuring and organizing data have developed into a crucial factor in the coordi-
nation of economic and social exchange processes.
By the beginning of the 20th century, data-driven calculations had already become such
a fundamental basis of orientation that Max Weber (1864–1920) arrived at his seminal
thesis on the disenchantment of the world. According to Weber, the collective belief in
modern society no longer pertains to transcendental forces but rather to technology,
calculability, and predictability. This conviction—“that one can, in principle, master all
things by calculation” (Weber [1919] 1946: 386)—can, however, also be described as
a “re-enchantment” of the world by other means (Jenkins 2000: 11), since no individual
or organization alone can fully comprehend the calculations underlying our worldview,
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SOI Discussion Paper 2025-03 12
but at best in segments. During Weber’s lifetime and in the subsequent decades, the col-
lection, structuring, and systematic use of data was a highly demanding task; until the
late 20th century, data processing remained a resource-intensive process that could
hardly be carried out by individuals without organizational ties.
This has changed with the penetration of computers into more and more areas of society
since the 1980s, the broader digitization since the 1990s, and especially the rise of
smartphones and digital platforms since 2007 (Dolata & Schrape 2023; Schrape 2025;
Kappler et al. 2018): Today, it is not only organizations that are characterized by a
strong data orientation but also an increasing number of daily routines and social action
spheres. The diffusion of smartphones has led to an informatization of everyday life,
and the orientation towards real-time data has become a matter of course in developed
countries within just a few years. Thus, people who are integrated into today’s digital
society can indeed be described as “cyborgs” in the sense of Haraway (1985) since
many of their action horizons are only made possible through the use of technology. In
other words, whether or not virtual reality solutions or more sophisticated forms of AI
will prevail, we are already living in an “augmented reality,” an IT-enhanced reality in
which individual perception is supplemented by real-time data access.
The comprehensive informatization of everyday life was a prerequisite for the devel-
opment of artificial intelligence and its societal diffusion in several ways. First, many
companies (e.g., Alphabet, Microsoft, Apple, NVIDIA, Meta) that are currently pro-
pelling AI development have emerged within consumer-oriented IT markets. Second,
much of the data used to train contemporary AI systems has been generated through
the extensive day-to-day use of digital communication media over the last 20 years.
Third, the rapid social adoption of generative AI is, to a certain extent, predicated on
prior experiences with the IT-based support of daily routines and everyday data orien-
tation. From a long-term perspective, it can be argued that the impetus for the automa-
tion of cognitive tasks, as well as the concomitant hopes and fears, is rooted in the
societal experiences in earlier phases of technization and the collectively established
trust (or mistrust) in technology and technologically mediated services.
Since the first mechanical devices, physical work has been subject to technization, and
since informatization, cognitive tasks have also been affected, provided that the use of
technology appears to be more cost-effective than human work. From the perspective
of the sociology of technology, although, the course of socio-technological change
around artificial intelligence is less a question of technological capabilities than a re-
flection of how society responds to them (Häußling et al. 2024; Heinlein & Huchler
2024; Lindgren 2023). The current phase of diffusion and ongoing innovation, in which
new patterns of technology use and economic exploitation are consolidating around AI,
is accompanied by multi-faceted appropriation processes, in which society is only grad-
ually becoming aware of the ambivalences of the new trajectories of socio-technologi-
cal development and their repercussions on the social order.
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Schrape: Artificial Intelligence and Social Action 13
4 Technology, artificial intelligence, and social action
4.1 Distributed agency between humans and technology
Technological and social processes are thus inextricably interlinked, from development
and production to application and use, and cannot be viewed in isolation. In the early
stages of socio-technological transitions, this regularly becomes a matter of public
awareness, for example, when novel technological solutions are not yet reliable or when
society has not yet adapted to them. However, once a new technology has been estab-
lished and its use has become habitual, the conditions of its genesis and function, its
action-shaping effects, and its impacts on the social order are rarely scrutinized.
In contrast, sociology, particularly regarding its foundational question (“How is social
order possible?”), is perpetually obligated to investigate the relationship between social
and technological structuring processes. Within the sociology of technology, three main
perspectives prevail in this regard, describing technology either as an infrastructure that
shapes society as a whole, as an institution that shapes social action or as a more or less
independent co-acting player (Schrape 2021: 26–30, 2025):
• Concepts of technology as infrastructure focus on large infrastructure systems that
profoundly influence the scope of societal possibilities (Mayntz & Hughes 1988;
Hughes 2004; Silvast & Virtanen 2016). Without elaborated communication net-
works, for example, many forms of modern co-existence would be infeasible. Such
infrastructure systems are not merely understood as technological conglomerates
but as socio-technological interdependencies, wherein technological, economic, le-
gal, and political processes are intertwined. Since the Industrial Revolution, new
infrastructure systems, such as railroads, power grids, and the internet have greatly
expanded the range of societal exchange. At the same time, this expansion has also
given rise to new socio-economic power asymmetries that have been analyzed by
numerous critical social scientists since the works of Karl Marx (1818–1883).
• Notions of technology as an institution highlight the action-shaping effects of tech-
nological structures within situational and organizational contexts. Émile Durk-
heim ([1895] 2003: 84) has described rigidified regulatory structures as institutions
that can impose an “external constraint” on social actors, including traffic rules, the
educational system, and the economic order. This also applies to technology: Sim-
ilar to social norms, the characteristics of technological systems shape the rules of
the game within their fields and create distinct incentive structures. For example,
the introduction of assembly lines in factories changed both the pace of work and
organizational structures. Similarly, internet platforms such as TikTok and Insta-
gram, by design and settings, encourage specific modes of communication while
impeding others (Dolata & Werle 2007; Dolata & Schrape 2023).
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SOI Discussion Paper 2025-03 14
• Descriptions of technology as an actor refer to technological systems as more or
less independently acting entities that co-constitute social situations. Bruno Latour
(2005) has posited that in modern society, human and non-human actors interact
symmetrically in various ways and that social figures such as “the soldier” or “the
influencer” only emerge through the interplay of humans and technology (e.g., hu-
mans and weapons; humans, smartphones and social media platforms). More prag-
matic approaches focus on the situational involvement of technology in specific
actions and how humans and technological devices interact within hybrid constel-
lations of “distributed action” (Rammert & Schulz-Schaeffer 2023: 40). Everyday
examples of such constellations include driving a modern car equipped with sensor-
based assistance systems and creating content using of AI tools.
All perspectives emphasize that technology is deeply embedded in socio-economic con-
texts, from its genesis to its implementation and use, and that once established, socio-
technological interdependencies stabilize patterns of social order, significantly influ-
encing human agency and social action. This applies to digital platforms, which have
assumed a substantial role in structuring public communication and socio-economic
exchange. It applies to large infrastructure systems that have become indispensable for
modern society. And it applies to the myriad of technological systems that today assist
individual, collective, and organizational action.
In order to explore the interplay between artificial intelligence and social action, how-
ever, perspectives that focus on technology as a co-actor in human-machine interactions
appear particularly instructive, not least concerning the question of accountability for
the actions resulting from these hybrid constellations (Beckers & Teubner 2021). Pio-
neering work in this field was conducted by Sherry Turkle (1984: 13ff.), who described
computer technology not only as a tool but as a constitutive part of our world, serving
as a catalyst for changes in both our actions and our thinking. Concurrently, Lucy Such-
man (1987) laid the groundwork for the study of human-machine interaction, demon-
strating in several video studies that even highly educated users—including Allen New-
ell (1927–1992), regarded as one of the parents of AI—could experience cognitive
overload when operating simple devices such as copy machines. Her research revealed
that performing tasks on technical devices cannot be viewed as a fully plannable pro-
cess; rather, it is a complex situational interaction between humans and technology.
At the latest, the work of Bruno Latour (1990, 2005) has raised awareness of the ubiquity
of socio-technological entanglements within sociology and contributed considerably to
the development of interdisciplinary science and technology studies (STS). A substantial
body of research on the interaction between humans and technology has emerged across
these disciplines (see, for an overview, Felt et al. 2016; Blättel-Mink et al. 2025; Schu-
bert & Schulz-Schaeffer 2023) and in related fields. Within the broader context of actor-
network theory (ANT), numerous studies have explored hybrid constellations in various
domains, including robotics and generative AI (e.g., Gutiérrez 2023; Venturini 2023;
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Schrape: Artificial Intelligence and Social Action 15
Hajli et al. 2022, Michael 2016). In media studies, a comprehensive discourse on the
interplay between algorithmic structures and social dynamics in public communication
has developed in the face of further informatization (e.g., Jarke et al. 2024; Esposito
2022; Airoldi 2021; Hepp et al. 2024). In cognitive science, a growing number of con-
cepts, such as the theory of “distributed cognition” (Hutchins 2020, 1995), assume that
cognitive processes conventionally attributed to the individual are, in fact, distributed
across brains, socio-cultural contexts, technological artifacts, and their use over time.
Latour (1988: 300–308) himself initially illustrated the entanglement of social action
and technology using the example of the automatic door closer, which became common
at the end of the 19th century and ensured that the doors of public buildings were closed
again after people had entered. Previously, this task was carried out by porters, incurring
high personnel costs. The advent of mechanical door closers offered a more cost-effec-
tive solution but also placed new demands on users, who were required to wait for the
right moment and pass through the door in a specific time frame. The example highlights
a principle dynamic: technological systems invariably impose expectations on their us-
ers, while users, in turn, impose functional expectations on technology. This reciprocal
relationship is also evident in modern-day phenomena, such as self-service retail check-
outs and driver assistance systems. In light of this, Latour (2005: 71) defines “any thing
that does modify a state of affairs by making a difference” as an “actor.” In other words,
Latour assigns actor status to an artifact on the basis of its observable effect in changing
a social situation; the question of how this effect comes about seems secondary.
At the same time, however, even though an escalating proportion of individual and col-
lective action horizons are realized through technological means, it is evident that me-
chanical door closers, self-service checkouts, or driver assistance systems do not possess
the same capacity for action as humans do. Consequently, the broad and indiscriminate
attribution of agency to technology appears to be only partially fruitful (see already Win-
ner 1993). To clarify this issue, Werner Rammert and Ingo Schulz-Schaeffer (2002,
2023) have proposed to distinguish between several distinct levels of agency when ob-
serving constellations of distributed action between humans and technology.
4.2 Fundamental levels of agency
In their analytical model, referred to as the “concept of gradual action,” Rammert and
Schulz-Schaeffer (2002, 2023) outline three levels of agency and complexity of action:
(1) the ability to effect changes in material, symbolic, or spatial terms; (2) the ability to
choose between alternative courses of action; and (3) the ability to control and explain
actions intentionally (Table 2). A salient feature of this model is the recognition that
both human actions and technological operations can, in principle, be situated at all
three levels of agency. Hence, determining when this is actually the case and how
agency is distributed between humans and machines in specific situations is rendered a
genuinely open empirical question (Muhle 2013: 83–90, 2023).
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SOI Discussion Paper 2025-03 16
Table 2: Levels of agency in the “concept of gradual action”
Intentional explanation Intentional control of actions, from the attribution of simple dispositions
to coordination by means of complex intentional semantics
Being able to act
differently
Selection between alternative courses of action, from predefined
options to the self-generation of selectable alternatives
Effecting change Performance of tasks according to predefined procedures; modification
of action contexts, from temporary to permanent alterations
Source: Rammert & Schulz-Schaeffer 2002, 2023
At the level of effecting change, it hardly matters in modern society whether tasks are
performed by humans or machines, provided there are no malfunctions. As Rammert
(2008: 75) notes, “agency of this kind means an efficient behavior, a behavior that ex-
erts influence or has effects, as in the Latin term ‘agere’ or in Latour’s term ‘actant’.”
For example, whether a standard banking transaction is automated or handled by a hu-
man is often not discernible to the customer—or even relevant. Many taxpayers will
not care whether the tax office uses software or employees to verify their tax returns.
Likewise, whether a cable car is operated automatically or by a person seems to be of
secondary importance. In these situations, both humans and technological systems fol-
low predefined procedures, thereby modifying their environment.
At the level of being able to act differently, the agent is not only able to induce modifi-
cations in material, spatial, or symbolic terms but also has the ability to choose among
alternative courses of action. Simple mechanical devices, such as a door closer, lack this
ability. Software-controlled systems, on the other hand, have the capability to choose
between different reactions depending on the input. For instance, car assistance systems
can initiate varied responses depending on the traffic conditions. Rammert and Schulz-
Schaeffer (2023: 44) cite navigation systems as an example of more sophisticated forms
of the ability to act differently. Such systems proved feasible “when it became possible
to provide them with the necessary information about the route network, with the rele-
vant criteria for evaluating possible routes, and then to let these devices calculate and
select the available options for action themselves.” Similarly, today’s aircraft autopilots
are capable of responding to any conceivable environmental condition (Collinson 2023).
These more complex forms of the ability to act differently are driven by knowledge,
leading to the emergence of human experts or IT expert systems.
At the level of intentional explanation, the emphasis is not only on the ability to act
differently but also on the capability to interpret and control actions in a meaningful
way, either by attributing simple dispositions or through complex intentional semantics.
Conventionally, this capacity for intentional action has been associated primarily with
human individuals, as in Max Weber’s ([1921] 1968: 4) notion of social action:
“Sociology […] is a science which attempts the interpretive understanding of social action […]. In
‘action’ is included all human behaviour when and insofar as the acting individual attaches a sub-
jective meaning to it. […] Action is social insofar as, by virtue of the subjective meaning attached
to it by the acting individual (or individuals), it takes account of the behaviour of others […].”
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Schrape: Artificial Intelligence and Social Action 17
However, Rammert and Schulz-Schaeffer (2023: 46) argue, in line with sociological
and psychological insights, that “our intentions and goals are, in their overwhelming
majority, far less individual than we are inclined to believe” and that human actors “not
only have intentions and goals they are (or might become) aware of, but also intentions
and goals for which this is not true.” In this sense, human actors often align their be-
havior with established situational definitions, cognitive frames, and action scripts in
everyday interactions, drawing on cultural knowledge when interpreting their own ac-
tions and the actions of others (see already Goffman 1959). If such patterns of interpre-
tation exist in a culturally objectified form, Rammert and Schulz-Schaeffer (ibid.: 47f.)
see no compelling reason why similar action-guiding patterns should not also exist in a
“technically objectified form” and why it should not be possible “to identify and ana-
lyze similarities and possibilities of mutual substitution between human action and
technical activities also at the […] level of intentional action.”
The aim of Rammert and Schulz-Schaeffer’s “concept of gradual action” is to facilitate
a more nuanced comparative investigation of human and technological agency within
constellations of distributed action between humans and technological artifacts. The
objective is to ensure empirical openness across all levels of agency, attributing the
capacity for intentional explanations through objectified interpretation patterns not only
to humans but also, in principle, to technology. Nevertheless, in addition to intentional
actions oriented towards cultural knowledge and social norms, various kinds of human
action can be identified that cannot be fully explained by cultural patterns alone. This
is particularly true for actions that deviate from social expectations and provide unex-
pected solutions arising from remote contexts of action.
Thereby, it is essential to recognize that human actors, while admittedly having access
to far less systematized training data than modern AI systems, acquire a vast array of
individual perceptions throughout their lives, which they process according to subjec-
tive criteria and consciously or unconsciously incorporate into their actions. In contrast
to technological systems, every human individual is an intersection of innumerable “so-
cial threads” (Simmel 1890: 103, own translation) and related experiences, which they
draw on in their behavior and actions in an idiosyncratic—and often even for them-
selves opaque—manner. Since the 1950s, the field of cognitive science has thoroughly
investigated the intricacies of human thought but still remains far from fully grasping
the scope of human intelligence (Bermúdez 2023).
In this respect, the history of technological innovation itself provides numerous exam-
ples of the flexibility of human cognition and surprising transfers from other areas of
experience. For instance, John Boyd Dunlop (1840–1921) developed the air-filled bicy-
cle tire after years of working with rubber materials as a veterinarian. As a secretary in
the 1950s, Bette Nesmith Graham (1924–1980) drew upon her experience as an amateur
painter to invent correction fluid for typewriter mistakes. In a similar vein, Apple Inc.
founder Steve Jobs (1955–2011) remarked in a 1996 interview that creative problem
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SOI Discussion Paper 2025-03 18
solvers are “able to connect experiences they’ve had and synthesize new things.” (Wired
1996) However, some of the most remarkable examples of experience transfer can ar-
guably be found in music. Early on, it became possible to create scores in the style of
famous composers using computers, and today, AI systems can generate entire audio
tracks that mimic popular hits. However, truly epoch-making songs have not yet been
produced by these systems. This requires a cognitive transfer from other areas of expe-
rience, much like the social relevance of a song stems from those references.
In cognitive science, this capacity to invent new concepts by integrating elements from
various contexts of action is reflected in the theory of “conceptual blending,” developed
by Mark Turner and Gilles Fauconnier (2002). While this approach has been met with
criticism in detail (Glebkin 2015; Gibbs 2000), the basic premise of this model is widely
accepted. “Conceptual blending” describes an unconscious yet pervasive process inte-
gral to human thinking. Based on the abstract structures that have been learned through-
out an individual’s life (“generic space”), specific concepts from two or more “input
spaces,” representing different domains of experience and action, can be interconnected.
This interaction creates a new “blended space” that includes features from the generic
space as well as some elements from the input spaces that are mapped onto this space
by selective projection. This process gives rise to novel concepts with emergent proper-
ties within the blended space that cannot be found in the original input spaces (Turner
& Fauconnier 2002: 39–59; 139ff.; Turner 2014).
Due to its symbolic foundation, the model of conceptual blending can, in principle, be
implemented in IT architectures, as has been attempted in limited domains (e.g., Schor-
lemmer & Plaza 2021; Wang et al. 2023). Nevertheless, current AI systems still lack
the extensive experiences and rich social references that humans accumulate through-
out their lives, often unconsciously. In light of this, I propose to distinguish the capacity
for cognitive transfer from the intentional explanation of action based on objectified
scripts and frames, and thus to differentiate between five fundamental levels of agency
when analyzing constellations of distributed action (Figure 2):
• At the level of capacity for effecting change, human actors and technological sys-
tems have the ability to modify their environment in material, symbolic, or spatial
means, thereby influencing social action contexts in the short or long term. Even
the use of simple tools, such as hammers and passive mechanical devices, can sig-
nificantly alter social action contexts and, from the outset, have had a substantial
impact on the corresponding coordination and work processes.
• At the level of capacity to select between alternative courses of action, actors also
possess the capability to choose from various predefined courses of action based
on the respective input. In an ideal formal bureaucratic organization (one devoid
of informal parallel structures), employees adhere to those predefined paths in per-
forming their tasks. Technological artifacts gained this basic flexibility, in princi-
ple, with the advent of the first algorithmically controlled hardware systems.
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Schrape: Artificial Intelligence and Social Action 19
• At the level of capacity to generate new courses of action, acting entities can ad-
ditionally draw on the ability to create new pathways to achieve a given goal. Net-
worked IT systems that integrate data sets from different sources in real-time (e.g.,
navigation systems) have been capable of doing this in their specific domains for
several decades. Generative AI architectures, designed to model the »fuzzy« logic
of human reasoning and decision-making, have this capability as well.
• At the level of capacity for intentional action, actors possess the ability to explain
their actions intentionally, linking them to subjective meaning structures that are
oriented toward culturally objectified patterns of interpretation and the behavior
of others. Recent studies suggest that contemporary AI chatbots may exhibit this
capacity to some extent (see Section 1); however, if this is the case, their capabil-
ities to date remain constrained to specific interaction contexts.
• The level of capacity for cognitive transfer further encompasses the ability to re-
late knowledge and experience across context and time. This capacity has been
considered a hallmark of human cognition and a prerequisite for “cumulative cul-
tural evolution” (Tomasello 2009, 2022). Notwithstanding the ongoing efforts to
technically model processes of cognitive transfer, the respective systems still re-
quire a high degree of external control and operate in relatively narrow domains.
Figure 2: Fundamental levels of agency
Source: own reflections
All of these types of agency can conceivably be executed by both humans and technol-
ogy. At present, however, publicly known AI systems exhibit limited capabilities com-
pared to humans at the levels of intentional action and cognitive transfer. This may stem
from the fact that the human brain itself is not yet thoroughly understood (Roth et al.
2024: 69ff.). Moreover, while some AI systems can operate and learn autonomously in
their domains, they lack the autopoietic, i.e., self-sustaining and self-organizing, prop-
erties inherent to the human brain. These systems do not maintain themselves; they are
created in specific social contexts and shaped by socio-economic interests and expecta-
tions contingent upon social change—a dynamic that is evident in digital technologies
in general (Schrape 2024, 2019) as well as in the field of AI (Hirsch-Kreinsen 2024).
CAPACITY FOR EFFECTING CHANGE
CAPACITY TO SELECT BETWEEN ALTERNATIVE COURSES OF ACTION
CAPACITY FOR INTENTIONAL ACTION
CAPACITY FOR
COGNITIVE TRANSFER
CAPACITY TO GENERATE NEW COURSES OF ACTION
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SOI Discussion Paper 2025-03 20
4.3 Intelligent technology and augmented social action
Given these complexities, the pivotal question to consider today may not be so much
whether technology can operate autonomously at all levels and potentially pose a threat
to humanity as an independent entity, as often imagined in popular culture (see Section
2). Instead, from a techno-sociological perspective, the focus shifts to understanding
how social actions and social action spheres are augmented—i.e., enhanced, coordi-
nated, and regulated—by intelligent technology and its characteristics. These charac-
teristics are not inherent to the technology itself; they, in turn, result from multi-faceted
decision-making processes within the relevant socio-economic contexts of research and
development (R&D), as well as they emerge from the variety of appropriation processes
in the individual, collective, and organizational use of these systems.
Concerning the technological augmentation of social action, Anna Beckers and Gunther
Teubner (2021: 45–137) identify three scenarios of liability from a legal-sociological
standpoint: (1) constellations in which intelligent systems assist human actors as “vicar-
ious agents;” (2) human-machine associations in which the interactions between indi-
viduals, organizations, and intelligent machines are so closely intertwined that they must
be considered as cohesive socio-technological networks for which the company at the
core may be held liable; and (3) interconnected AI architectures that operate through
self-interacting algorithmic structures, embodying a form of artificial distributed cogni-
tion. Their outputs and automated decisions, such as in infrastructure management, in-
creasingly impact social action and communication dynamics. In events of damage,
compensation would need to be provided through pre-established funds or insurance, as
it is no longer possible to attribute responsibility to a single entity.
From legal and ethical perspectives, the main concern in circumstances of technology-
augmented social action revolves around accountability and liability. This issue was dis-
cussed early on regarding fully automated driving systems (Misselhorn 2018; Hansson
et al. 2021): While a human driver reacts instinctively to hazardous situations on the
road without having the time to consider all possible responses, in the case of autono-
mous vehicles, these decisions must be determined during the design process. For in-
stance, there is an ongoing debate about the criteria a self-driving car should employ
when faced with a life-or-death dilemma: Should the system prioritize saving a young
mother with a child over an elderly pedestrian? Should the system be allowed to endan-
ger the lives of its occupants? Who should be held liable if the system fails? All of these
discussions center on the extent to which society is willing to delegate responsibility
for actions to autonomous systems, a question that has been debated since sci-fi author
Isaac Asimov (1920–1992) introduced the “Laws of Robotics” in 1942.
When discussing the attribution of responsibility, however, the ultimate issue pertains
to the social embeddedness of technology in its entirety. This social embeddedness in-
cludes both the socio-economic contexts in which technological structures are devel-
oped, designed, and configured, along with the interest-driven decisions made through-
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Schrape: Artificial Intelligence and Social Action 21
out these processes, as well as the question of how individual action horizons and social
action spheres are influenced by the use of the respective technological systems—
which are, in turn, shaped by the prevailing political, regulatory, and socio-cultural con-
ditions. From a techno-sociological perspective, it is therefore essential, in addition to
observing the genesis of AI systems, to systematically investigate the complex, ambiv-
alent, and often contradictory effects in the diffusion of intelligent technology, how
these effects are addressed in various areas of society, and to closely examine the char-
acteristics inscribed in the technology that give rise to these effects.
With a view to the co-evolution of technology and society to date, three fundamental
characteristics of technology, or more precisely: socio-technological (infra-)structures,
can be identified in the augmentation of social action, which can also be applied to AI
and intelligent technology (Dolata & Schrape 2018: 14–23; Schrape 2021):
• First, technological structures have enabling characteristics that expand the possi-
bilities for individual action, social coordination, economic production, and collec-
tive collaboration. Intelligent technologies that are capable of generating alternative
courses of action or operating at even higher levels of agency offer the potential to
automate action, communication, and coordination processes, thereby making the
management of repetitive tasks more efficient (e.g., in production, design, data and
information processing), as well as they facilitate the discovery of novel solutions
and the exploration of alternate ways to achieve a given goal.
• Second, technological structures develop structuring and regulating characteris-
tics: Through their modes of operation, default settings, and inherent action orien-
tations, they structure situations, channel interactions, shape work environments,
and contribute to stabilizing patterns of social order. For instance, generative AI
chatbots have greatly expanded the possibilities for automated communication,
task processing, and information retrieval; however, their widespread use has also
reoriented numerous work routines and daily practices and given rise to new forms
of socio-economic dependency, particularly toward the major AI providers.
• Third, technological innovations engender new means of social control. Regarding
mechanical devices, this mainly applies to production processes; in the case of IT
and AI systems in particular, this influence extends to social coordination and cog-
nitive processes as a whole. Due to their action-shaping effects, digital systems
facilitate the observation and positive or negative sanctioning of social actions. In
the context of generative AI chatbots, this sanctioning is based, among other things,
on the selection of training data, the terms of use, and the interface design, as well
as is evident in the weighting and presentation of the system’s responses.
However, as Carlota Pérez (2010) and others (see, e.g., Deranty & Corbin 2024; Pfeif-
fer et al. 2024) have pointed out, the emergent functions and effective ranges of appli-
cation of technological innovations typically become apparent only through long-term
social adoption and appropriation processes. Consequently, it is crucial to reiterate that
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SOI Discussion Paper 2025-03 22
these characteristics and their impacts in augmenting social action are not predeter-
mined by technology; instead, they stem from a complex interplay of social decision-
making processes in the development, implementation, and use of the respective sys-
tems. Thus, it remains imperative to closely examine the socio-economic conditions
and the decisions of the relevant actors, along with their motivations, throughout the
entire institutionalization process of AI systems and intelligent technology.
Such a high degree of contextualization is of particular importance in the present phase
of simultaneous diffusion and further development of AI systems because once socio-
technological interdependencies, as well as the associated action-shaping effects and
the expectations surrounding the technological augmentation of social action, have be-
come entrenched, they are difficult to ignore or override without facing disadvantages
(Dolata & Schrape 2018, 2023). For example, just as submitting a handwritten job
application, term paper, or manuscript today may cause irritation compared to a printed
or digital document, it may soon become uncommon in many professional settings to
perform certain tasks without leveraging the time-saving services of generative AI. As
Heinrich Popitz ([1992] 2017: 16) noted early on, once novel technological solutions
such as AI chatbots are widely adopted, they become a new datum within societal
reality, profoundly shaping various spheres of social action, which is accompanied by
a considerable “power of producing and of the producer” of these systems.
5 Conclusion: artificial intelligence as a socio-technological
transformation process
In the overall picture, the phenomenon of artificial intelligence can only be compre-
hensively understood as a genuine socio-technological transformation process—from
its invention to its conversion into an applicable innovation, its subsequent diffusion
and socio-economic institutionalization, and the ensuing socio-economic impacts.
This processual social embeddedness of technological innovations is evident, inter alia,
in the evolving expectations and R&D objectives regarding AI and human-machine
interactions over time, the shifting perceptions of agency in situations of distributed
action, the historically developed willingness to trust in complex technological sys-
tems in everyday life, and the dynamics of political negotiation and regulation sur-
rounding the (potential) use and consequences of intelligent technological systems.
From a long-term perspective, many socio-economic fields are still in the early stages
of the diffusion and adoption of generative AI and autonomous systems. This phase is
characterized by a dynamic interplay between ongoing technological development pro-
cesses and diverse interpretative perspectives, as well as distinctive early adoption pat-
terns among various social groups, which often perceive different benefits and risks
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Schrape: Artificial Intelligence and Social Action 23
associated with the broader societal integration of this innovation. Importantly, these
perceptions are not static; they evolve over time and are profoundly influenced by their
socio-economic environment, including exogenous shocks such as political upheavals,
wars, disasters, or pandemics (Schrape 2021: 30–41; Pinch & Bijker 1984). Notwith-
standing, the state of observation suggests that the forms of intelligent technology cur-
rently available to the public have not yet reached the degree of autonomous capacity
for action often attributed to them, whether viewed positively or negatively.
In any event, from this stage of early diffusion, there is typically a considerable journey
ahead before substantial transformations in socio-economic fields and social action
spheres will become manifest, and before it will be possible to assess whether the in-
stitutionalization of generative AI represents either a further step in the overall digital
transformation or a fundamental change in the technical-economic paradigms of soci-
ety, as was the case with electricity or microelectronics, for example. This complexity
stems from the multi-faceted nature of socio-technological transformation processes,
which are marked by a complex interplay of numerous direct and indirect social influ-
encing factors, including established and newly emerging power asymmetries, organ-
izational and political path dependencies, the incremental embedding of the innova-
tions into differing socio-economic contexts, the restructuring of actor relations within
specific sectors or fields, the recalibration of legal frameworks, as well as the cultural
reappraisal of these socio-technological reconfigurations, which, in turn, can have a
significant impact on the development of the technology itself.
All of this takes time and is part of the long-term institutionalization of new socio-
technological interdependencies, which frequently results in innovations having en-
tirely different patterns of use and societal impacts than were initially anticipated. This
underscores the importance of understanding the multi-step and intricate nature of so-
cio-technological transformation processes, which can vary widely depending on the
socio-cultural context. In other words, it is crucial to acknowledge the inherently grad-
ual nature of socio-technological transformation processes, as comprehensively dis-
cussed by Ulrich Dolata (2013, 2025). A key insight from his research is that technol-
ogy-driven change does not manifest as a series of abrupt disruptions and reorganiza-
tions; rather, it unfolds—as evidenced by the development of AI—as a long-term socio-
technological search and selection process, often spanning several decades and eventu-
ally leading to a profound transformation of the structures, institutions, and actor fig-
urations within societal fields (see also Geels & Turnheim 2022: 44ff.).
In order to explore these gradual dynamics of the socio-technological institutionaliza-
tion of artificial intelligence and intelligent technology, process-oriented case studies
have proven exceptionally valuable. This approach already has its roots in classics, such
as Max Weber’s (2001 [1930]) analysis of the emergence of the “spirit of capitalism,”
and is today referred to as “process tracing” (e.g., Vennesson 2008; Bennett & Checkel
2015) or “causal reconstruction” (Mayntz 2004; Héritier 2008). Rather than attempting
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SOI Discussion Paper 2025-03 24
to assess the broad societal impacts of artificial intelligence in an abstract manner, pro-
cess-oriented case studies are particularly effective for conducting comparative anal-
yses of the diverse institutionalization dynamics surrounding intelligent technology,
which, similar to earlier fundamental technological innovations, are likely to unfold
very differently across various societal contexts and social action spheres.
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Research Contributions to
Organizational Sociology and
Innovation Studies
Dolata, Ulrich, 2025: The Sociotechnical Constitution of
Fields. Integrating technology into the conceptualization
of organizational fields. SOI Discussion Paper 2025-02.
Kungl, Gregor, 2025: Etablierte Unternehmen in
nachhaltigen Transformationsprozessen. SOI Discussion
Paper 2025-01.
Dolata, Ulrich / Kungl, Gregor / Schrape, Jan-Felix,
2024: 15 Jahre Stuttgarter Organisations- und Innovati-
onssoziologie. Publikationen und Projekte 2009–2024.
SOI Discussion Paper 2024-04.
Schrape, Jan-Felix, 2024: Distributed Innovation Pro-
cesses. Key Concepts, Case Studies, Current Develop-
ments. SOI Discussion Paper 2024-03.
Dolata, Ulrich, 2024: Industry Platforms. A New Mode of
Coordination in the Economy. SOI Discussion Paper
2024-02.
Dolata, Ulrich, 2024: Industrieplattformen. Eine neue
Form der Handlungskoordination in der Wirtschaft. SOI
Discussion Paper 2024-01.
Dreher, Marc, 2023: Organisation und Ideologie des
Transhumanismus. SOI Discussion Paper 2023-01.
Dolata, Ulrich / Schrape, Jan-Felix, 2022: Platform Archi-
tectures. The Structuration of Platform Companies on the
Internet. SOI Discussion Paper 2022-01.
Schrape, Jan-Felix, 2021: Platformization, Pluralization,
Synthetization. Public Communication in the Digital Age.
SOI Discussion Paper 2021-02.
Kungl, Gregor, 2021: Ein grüner Geist des Kapitalismus?
Konturen einer neuen Wirtschaftsgesinnung. SOI Discus-
sion Paper 2021-01.
Dolata, Ulrich, 2020: The Digital Transformation of the
Music Industry. SOI Discussion Paper 2020-04.
Schreyer, Jasmin, 2020: Sharing ¹ Sharing Economy.
Ausprägungen der digitalen Sharing Economy im
Lebensmittelsektor. SOI Discussion Paper 2020-03.
Dolata, Ulrich, 2020: Internet – Platforms – Regulation.
Coordination of Markets and Curation of Sociality. SOI
Discussion Paper 2020-02.
Dolata, Ulrich, 2020: Internet – Plattformen –
Regulierung. Koordination von Märkten und Kuratierung
von Sozialität. SOI Discussion Paper 2020-01.
Schrape, Jan-Felix, 2019: Technology and the Promise of
Decentralization. SOI Discussion Paper 2019-01.
Dolata, Ulrich, 2018: Privatisierung, Kuratierung,
Kommodifizierung. Kommerzielle Plattformen im
Internet. SOI Discussion Paper 2018-04.
Fettke, Ulrike, 2018: Etablierte und Außenseiter in der
Kommunalpolitik? SOI Discussion Paper 2018-03.
Kropp, Cordula, 2018: Sustainable Innovations. Theories,
Conflicts and Strategies. SOI Discusion Paper 2018-02.
Dolata, Ulrich, 2018: Technological Innovations and the
Transformation of Economic Sectors. SOI Discussion
Paper 2018-01.
Neukirch, Mario, 2017: Die Dynamik des Konflikts um
den Stromtrassenbau. Stabilität, Wandel oder Stagnation?
SOI Discussion Paper 2017-04.
Schrape, Jan-Felix, 2017: Open Source Projects as
Incubators of Innovation. From Niche Phenomenon to
Integral Part of the Software Industry. SOI Discussion
Paper 2017-03.
Dolata, Ulrich, 2017: Social Movements and the Internet.
The Sociotechnical Constitution of Collective Action. SOI
Discussion Paper 2017-02.
Dolata, Ulrich, 2017: Apple, Amazon, Google, Facebook,
Microsoft. Market Concentration – Competition –
Innovation Strategies. SOI Discussion Paper 2017-01.
Kungl, Gregor / Geels, Frank W., 2016: The
Destabilisation of the German Electricity Industry (1998-
2015). SOI Discussion Paper 2016-02.
Schrape, Jan-Felix, 2016: Social Media, Mass Media and
the ‘Public Sphere.’ Differentiation, Complementarity and
Co-existence. SOI Discussion Paper 2016-01.
Schrape, Jan-Felix, 2015: Open Source Softwareprojekte
zwischen Passion und Kalkül. SOI Discussion Paper
2015-02.
Radig, Ann-Kathrin, 2015: Der Wandel des deutschen
Videoverleihmarktes durch Digitalisierung und Internet.
SOI Discussion Paper 2015-01.
Dolata, Ulrich, 2014: Märkte und Macht der Internetkon-
zerne. Konzentration – Konkurrenz – Innovationsstrate-
gien. SOI Discussion Paper 2014-04.
Kungl, Gregor, 2014: The Incumbent German Power
Companies in a Changing Environment. SOI Discussion
Paper 2014-03.
Dolata, Ulrich / Schrape, Jan-Felix, 2014: Masses,
Crowds, Communities, Movements. Collective Forma-
tions in the Digital Age. SOI Discussion Paper 2014-02.
Neukirch, Mario, 2014: Konflikte um den Ausbau der
Stromnetze. SOI Discussion Paper 2014-01.
Dolata, Ulrich / Schrape, Jan-Felix, 2013: Zwischen Indi-
viduum und Organisation. Neue kollektive Akteure und
Handlungskonstellationen im Internet. SOI Discussion Pa-
per 2013-02.
Kosche, Robert, 2013: Kollektive Identitäten in Industrial
Cultural Districts. SOI Discussion Paper 2013-01.
Fuchs, Gerhard / Hinderer, Nele / Kungl, Gregor / Neu-
kirch, Mario, 2012: Adaptive Capacities, Path Creation
and Variants of Sectoral Change. SOI Discussion Paper
2012-02.
Fuchs, Gerhard / Wassermann, Sandra, 2012: Organising
a Market. Photovoltaics in Germany. SOI Discussion Pa-
per 2012-01.
Werle, Raymund, 2011: Institutional Analysis of Tech-
nical Innovation. A Review. SOI Discussion Paper 2011-
04.
Dolata, Ulrich, 2011: Radical Change as Gradual
Transformation. SOI Discussion Paper 2011-03.
Dolata, Ulrich, 2011: The Music Industry and the Internet.
SOI Discussion Paper 2011-02.
Schrape, Jan-Felix, 2011: Der Wandel des Buchhandels
durch Digitalisierung und Internet. SOI Discussion Paper
2011-01.
https://www.sowi.uni-stuttgart.de/abteilungen/oi/publikationen/
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