ssrn-5270257
THE C OMPLEX GEOPOLITICS OF
DIGITAL R EGULATION :
THE T HREE B ODY P ROBLEM
Jorge Padilla and Vanessa Yanhua Zhang*
May 2025
A BSTRACT. This paper explores the complex geopolitics of digital regula-
tion by analyzing how divergent regulatory models in major jurisdictions
– namely the European Union, the United States, China, the United King-
dom, and others – are reshaping global economic governance and digital
trade. The paper examines how digital regulation increasingly functions as
a Behind-the-border Trade Barrier (BTB), complicating cross-border data
flows, market access, and competition. Special attention is given to the
EU’s Digital Markets Act (DMA) and its extraterritorial reach through the
so-called “Brussels Effect”, which has generated significant friction with
the US and raised questions about digital sovereignty and regulatory he-
gemony. The analysis is situated within the broader context of the US–
China technology rivalry, showing how regulatory asymmetries dispropor-
tionately affect firms from these two countries while offering middle pow-
ers, like the EU, leverage through norm-setting. Finally, the paper explores
the potential escalation of regulatory disputes into trade conflicts, discuss-
ing the limits of existing trade agreements and the increasing use of retali-
atory tariffs. The study concludes that digital regulation is becoming a
critical vector of geopolitical competition, with far-reaching implications
for international economic law and global digital governance.
K EYWORDS: Antitrust, Digitization, Geopolitics, Regulation, Rent-Seek-
ing, Tariffs, Technology, and Trade.
JEL N OS: D72, F51, L51, L52, K2,1 and K23.
∗ Jorge Padilla (D.Phil. (Oxon)) is Senior Managing Director at the economic
consultancy Compass Lexecon and Senior Fellow of the GW Innovation and Com-
petition Lab, George Washington University, and CEMFI in Madrid. Vanessa
Yanhua Zhang (Ph.D. (TSE)) is Executive Vice President at Compass Lexecon and
Senior Research Fellow at the Market & Regulation Law Center (MRLC) of
Renmin University.
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T ABLE OF C ONTENTS
I. INTRODUCTION .................................................................................. 2
II. A N O VERVIEW OF E XISTING R EGULATORY A PPROACHES ............... 5
II.A. The EU Ex-Ante Approach: the DMA ...................................... 5
II.B. The US Ex-Post Approach ........................................................ 6
II.C. The Chinese Integrated Approach............................................ 8
II.D. The UK Case by Case Approach: the DMCC .......................... 9
II.E. Other Countries: Ex-Ante v Ex-Post Approaches .................. 10
III. D IGITAL R EGULATION AND T RADE .............................................. 11
IV. T HE G EOPOLITICS OF D IGITAL R EGULATION ............................... 13
IV.A. The Brussels Effect ................................................................ 14
IV.B. The Transatlantic Controversy .............................................. 15
IV.C. The US-China Technology Race ........................................... 17
IV.D. Implications of the DMA for the US-China Technology
Race ......................................................................................... 21
V. F ROM R EGULATORY D ISPUTES TO T RADE WARS .......................... 22
V.A. The Limits of Trade Agreements ............................................. 23
V.B. Retaliatory Tariffs................................................................... 25
V.C. The Interplay between BTBs and Retaliatory Tariffs ............. 26
VI. T HE EFFECT OF T RADE WARS IN T ECHNOLOGY R ACES ............... 27
VI.A. Economic Effects of Trade Wars ........................................... 28
VI.B. Winners and Losers ............................................................... 28
VI.C. Worldwide Implications of US-China Decoupling ................ 29
VI.D. Risks for the Narrow Corridor of Growth............................. 33
VII. T HE T HREE B ODY P ROBLEM ....................................................... 37
VIII. C ONCLUDING R EMARKS ............................................................ 39
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I. INTRODUCTION
All countries – developed or developing – stand to benefit mas-
sively from the digitization of their economies. Digital platforms acting
as intermediaries between business users (suppliers, advertisers, con-
tent providers, etc.) and domestic users (consumers, viewers, etc.) play
a key role in pushing economies, both in developed and developing
countries, towards digitization. That is especially true for large digital
platforms, whether global players – such as Alphabet, Amazon, Apple,
Meta, Microsoft, and Bytedance – or regional, sub-regional, and na-
tional champions – like Yandex in Russia, Alibaba, Tencent, JD and
Meituan in China, or Mercado Libre in South America.
Yet, the digitization process may be delayed and its benefits may
be limited because the economic characteristics of the markets in which
those platforms operate are such that, when taken in combination, may
lead to an accumulation of market power among a few platforms, often
only one. These features include: (a) the importance of collecting user
data as an input to improving product quality and possibly as a barrier
to entry; (b) the existence of economies of scale and scope; (c) the avail-
ability of zero-price products and services; (d) the existence of network
effects creating competition for the market rather than in the market;
(e) the multi-sided nature of these markets; (f) the low marginal costs
of many platforms; etc.
Due to these features, these markets may exhibit limited contesta-
bility:1 once a platform has achieved a prominent position in a digital
market, it may be difficult for new entrants to displace it. Furthermore,
platforms may leverage their power to monopolize the markets where
their business users operate; or may develop strategies, including ac-
quiring potential or emerging rivals, to entrench their dominance and
control the accessibility and contestability of the markets within which
they themselves operate. Finally, by their very nature, large platforms
enjoy an unequal position vis-à-vis their domestic users and business
users, whose business operations may be wholly, or in part, dependent
on access to the platform provider’s services. Platforms’ domestic users
and business users thus risk being treated unfairly or discriminatorily.
Governments, legislatures, and competition authorities in devel-
oped and developing nations have become concerned with the power
of large digital platforms. Some have developed new regulatory tools
to discipline their market power. Australia, the European Union (EU),
France, Germany, China, South Korea, Japan, and the United Kingdom
1 This is not a foregone conclusion, however. See Padilla, J., Gins-
burg, D.H. and Wong-Ervin, K. 2025. “Dynamic Competition and Anti-
trust: Quick-Look Inferences from the Analysis of Big Tech’s R&D
Expenditure Ratios”, forthcoming in the Antitrust Law Journal.
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(UK) have implemented novel regimes to regulate digital platforms.
Similar initiatives are being considered or implemented in various other
countries (such as Brazil, India, Mexico, South Africa, Thailand, and
Turkey, to name a few). This has led to many different interventions
across many jurisdictions and will produce a vast web of rules and reg-
ulations aimed at conditioning the conduct of such large digital plat-
forms in many countries.
One of such novel regulatory instruments is the EU’s Digital Mar-
kets Act (DMA).2 The DMA is purported to address the limitations of
traditional competition law in the digital context and, as such, it repre-
sents a significant shift in the European Union’s approach to regulating
digital platforms, aiming to ensure fair and contestable markets. The
DMA represents a bold initiative by the EU to assert regulatory author-
ity over digital markets and address concerns about platform domi-
nance.
However, its implications for international trade have sparked sig-
nificant controversy, particularly within the United States (US). The
controversy over the DMA underscores the challenges of regulating the
digital economy in a manner that balances domestic policy objectives
with international trade commitments. As countries seek to assert
greater control over digital markets, the risk of regulatory fragmenta-
tion and trade disputes increases. The EU’s approach, while aimed at
promoting competition and consumer protection, may inadvertently
create barriers to trade and provoke retaliatory measures, thereby un-
dermining the principles of open and fair international commerce.
Balancing the DMA’s objectives with the principles of open and
fair trade requires careful navigation, emphasizing the need for dia-
logue and cooperation among global stakeholders. As digital markets
continue to evolve, establishing harmonized and inclusive regulatory
frameworks will be essential to ensure that competition and innovation
thrive in a globally interconnected economy. Engaging in constructive
discussions to address mutual concerns and align regulatory approaches
could help prevent further escalation and promote a more harmonized
framework for digital market governance. Such collaboration would
not only benefit international relations, but also contribute to the devel-
opment of global standards that support innovation, competition, and
consumer welfare in the digital age.
The remainder of this paper is structured as follows.
2 Regulation (EU) 2022/1925 of the European Parliament and of
the Council of 14 September 2022 on contestable and fair markets in the
digital sector and amending Directives (EU) 2019/1937 and (EU)
2020/1828 (Digital Markets Act), published in the Official Journal of the
European Union as OJ L 265, 21 September 2022, pages 1–66.
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In Section II, we offer an overview of existing regulatory ap-
proaches across key jurisdictions. It begins with the EU’s ex-ante
framework under the DMA, then contrasts this with the US’s ex-post
antitrust tradition, followed by an examination of China’s integrated
and state-driven model, the UK’s emerging case-by-case method under
the Digital Markets Competition and Consumers (DMCC) Act,3 and a
survey of other national approaches that reflect a broader divide be-
tween ex-ante and ex-post regimes.
In Section III, we analyze the intersection between digital regula-
tion and international trade, introducing the concept of Behind-the-bor-
der Trade Barriers (BTBs), and exploring how digital rules can function
as BTBs that distort market access and competition.
In Section IV, we turn to the global regulatory contest, examining
how the EU seeks to export its standards through the “Brussels Effect”,
and how this ambition has fueled transatlantic tensions, particularly re-
garding the DMA. We then focus on the broader economic implications
of the global regulatory contest, situating the debate about competing
digital regulations in the context of the US–China technological rivalry,
and discussing, in particular, how the asymmetric impact of the DMA
may disproportionately affect US and Chinese tech firms.
In Section V, we explore how global regulatory disputes may es-
calate into full-blown trade conflicts, analyzing the limitations of exist-
ing trade agreements, the potential use of retaliatory tariffs, and the
feedback loop between BTBs and such retaliatory measures, thus clos-
ing the argument that digital regulation is increasingly a flashpoint of
geopolitical contestation.
In Section VI, we evaluate the economy-wide implications of trade
wars in the technological domain, emphasizing that while strategic
gains are possible, economic and institutional costs typically prevail.
We consider the distributional effects of such economic confrontations
across firms and nations, the global repercussions of technological de-
coupling, and the associated risks to sustained growth and institutional
balance; particularly the danger of many countries drifting from the
narrow corridor of liberty and growth.
In Section VII, we present the EU’s strategic dilemma amid inten-
sifying geopolitical and technological rivalries between the US and
China, where regulatory coexistence becomes unsustainable. While the
EU aspires to maintain regulatory autonomy and avoid binary align-
ment, its technological dependency weakens its influence and risks rel-
egating it to a rule-taker role. As China and the US assert divergent
economic governance models and seek global technological leadership,
3 Digital Markets, Competition and Consumers Act 2024 (c. 13),
enacted by the Parliament of the United Kingdom and received Royal As-
sent on 24 May 2024.
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the EU faces mounting pressure to define its strategic position. If forced
to align with a dominant sphere, the EU may have to compromise,
threatening its long-standing commitment to multilateralism, demo-
cratic legitimacy, and autonomous rule-making in global affairs.
Finally, in Section VIII, we offer some concluding remarks.
II. AN OVERVIEW OF EXISTING R EGULATORY APPROACHES
In her seminal book, Digital Empires: The Global Battle to Regu-
late Technology,4 Anu Bradford (2023) offers a profound analysis of
the geopolitical contest to shape the global digital order. Bradford dis-
sects how three “digital empires” – China, the EU, and the US – ad-
vance distinct regulatory models, each reflecting their unique political
ideologies and societal values. These empires compete as normative
actors, seeking to export their digital governance models.
Regulatory interventions are minimal in the US, with a focus on
antitrust enforcement rather than proactive regulation. The EU model
instead prioritizes individual rights, data protection, contestability, and
market fairness. Legislation, such as the General Data Protection Reg-
ulation (GDPR) 5 and the DMA exemplify this approach. Finally,
China’s model is characterized by centralized enforcement, integration
with broader policies and dynamic adjustments. China’s digital govern-
ance is increasingly influential, particularly among developing coun-
tries seeking to emulate its unique model. We discuss these three
models and a few others in this section.
II.A. The EU Ex-Ante Approach: the DMA
The DMA establishes a set of obligations for designated “gatekeep-
ers”, defined as large online platforms serving as intermediaries be-
tween businesses and consumers with a significant impact on the
internal market. Several companies have been identified as gatekeep-
ers, including Alphabet, Amazon, Apple, Booking, ByteDance, Meta,
and Microsoft, based on criteria such as annual turnover and user base
within the EU. With the exception of Booking and ByteDance, all other
gatekeepers are US companies.
4 Bradford, A. 2023. Digital Empires: The Global Battle to Reg-
ulate Technology. Oxford University Press.
5 Regulation (EU) 2016/679 of the European Parliament and of the
Council of 27 April 2016 on the protection of natural persons with regard
to the processing of personal data and on the free movement of such data,
and repealing Directive 95/46/EC (General Data Protection Regulation).
Official Journal: OJ L 119, 4.5.2016, pp. 1–88.
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Gatekeepers are required to, among other things, allow third parties
to interoperate with their services, provide access to data generated by
business users, and ensure transparency in advertising. Gatekeepers are
also prohibited from practices, such as self-preferencing, restricting us-
ers from uninstalling pre-installed software, and combining personal
data from different services without user consent.
Implementing the DMA poses several challenges, including defin-
ing the scope of obligations, ensuring proportionality, and coordinating
with existing legal frameworks. Continuous dialogue between regula-
tors, stakeholders, and scholars is essential to address these challenges
effectively. The European Commission (EC) is responsible for enforc-
ing the DMA. Non-compliance can result in fines of up to 10% of a
company’s total worldwide annual turnover, and up to 20% for repeated
infringements. In severe cases, structural remedies, including divesti-
tures, may be imposed.
II.B. The US Ex-Post Approach
Unlike the EU’s ex-ante approach to regulating digital platforms,
the US approach primarily relies on ex-post antitrust enforcement. This
strategy emphasizes addressing anti-competitive behaviours after they
occur, focusing on maintaining market competition and consumer wel-
fare. Key agencies involved include the Department of Justice (DOJ)
and the Federal Trade Commission (FTC), which have initiated signif-
icant legal actions against major tech companies.
The DOJ has pursued multiple antitrust cases against Google. In
2024, a federal court ruled that Google illegally maintained a monopoly
in the search engine market, primarily through exclusive agreements
that made its search engine the default on various devices. Also in 2024,
the DOJ filed a lawsuit against Apple, alleging that the company main-
tained an illegal monopoly in the smartphone market. The suit focuses
on practices such as restricting third-party app stores and limiting in-
teroperability, which allegedly stifle competition and consumer choice.
In 2025, the DOJ secured a victory in a case alleging that Google mo-
nopolized digital advertising markets, harming publishers and advertis-
ers. Remedies under consideration include divesting parts of its ad tech
business. The FTC on its part has challenged Meta’s dominance in the
social networking space. The FTC argues that these acquisitions were
strategic moves to neutralize competition, consolidating Meta’s market
power. The agency seeks to unwind these deals to restore competitive
balance.
While the US continues to navigate the complexities of regulating
digital platforms through antitrust enforcement, debates persist about
its efficacy in addressing the unique challenges of digital markets. Leg-
islative efforts aiming to bolster enforcement capabilities include the
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proposed American Innovation and Choice Online Act (AICOA),6 and
the Advertising Middlemen Endangering Rigorous Internet Competi-
tion Accountability (AMERICA) Act.7
Introduced in 2021, AICOA aims to prevent dominant platforms
from favouring their own products over competitors’. Key provisions
include prohibiting self-preferencing in search results and app stores;
restricting the use of non-public data from business users to advantage
the platform’s own products; preventing actions that impede interoper-
ability or limit user choice. The bill targets platforms with significant
market power, defined by user base and market capitalization thresh-
olds. AICOA was introduced in the US Senate by Senator Amy
Klobuchar (D-MN) and Senator Chuck Grassley (R-IA) during the
117th Congress. Despite bipartisan support, the bill did not pass before
the end of the congressional session. It was reintroduced in Congress
on June 2023, and referred to the Senate Judiciary Committee, but it
has not advanced further as of now.
The AMERICA Act in turn seeks to address conflicts of interest in
digital advertising. It proposes forcing dominant platforms to divest
parts of their advertising businesses; enhancing transparency in ad auc-
tions and pricing; preventing platforms from operating multiple roles
in the digital ad supply chain. This legislation responds to concerns
about platforms like Google controlling both the buy and sell sides of
digital advertising markets. The AMERICA Act was introduced in the
Senate by Senator Mike Lee (R-UT) in March 2023. It was referred to
the Senate Judiciary Committee but has not progressed further.
AICOA, the AMERICA Act, and the DMA all seek to promote fair
competition and address the market power of dominant digital plat-
forms. They share concerns about practices like self-preferencing and
the use of non-public data to disadvantage competitors. However, while
the DMA establishes a comprehensive regulatory framework with pre-
defined obligations for “gatekeepers”, applying ex-ante rules to prevent
anti-competitive behaviors, AICOA and the AMERICA Act are more
targeted, focusing on specific anti-competitive practices and applying
ex-post enforcement mechanisms. Indeed, enforcement of AICOA and
the AMERICA Act would fall under the purview of the FTC and DOJ,
relying on existing antitrust enforcement mechanisms.
6 The American Innovation and Choice Online Act (AICOA) is a
proposed US antitrust bill designed to prevent dominant online platforms
from favoring their own products and services over those of competitors.
It aims to promote competition and fairness in the digital marketplace.
7 The AMERICA Act is a bipartisan US antitrust proposal intro-
duced in the Senate. It aims to prevent conflicts of interest and promote
competition in the digital advertising market by targeting dominant players
and ensuring transparency.
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II.C. The Chinese Integrated Approach
China has implemented a multifaceted regulatory framework to
oversee and regulate digital platforms, reflecting its unique political
and economic context. This framework encompasses antitrust enforce-
ment, data governance, labour protections, and broader economic poli-
cies aimed at ensuring the healthy development of the platform
economy.8
The State Administration for Market Regulation (SAMR) serves as
China’s primary antitrust authority, overseeing market competition and
enforcing regulations against monopolistic practices. In 2021, SAMR
imposed a record $2.75 billion fine on Alibaba for abusing its market
dominance by forcing merchants into exclusivity agreements.9 This ac-
tion marked a significant escalation in China’s efforts to regulate its
tech giants.
Also in 2021 SAMR released guidelines addressing anti-competi-
tive behaviors specific to digital platforms, such as self-preferencing
and predatory pricing.10 Major platforms, like Alibaba and Meituan,
underwent multi-year “rectification” periods to align their operations
with regulatory expectations. SAMR continues to monitor and guide
platform companies to ensure compliance and fair competition in the
digital market.
While some China’s regulatory measures share the same goal as
the DMA in addressing the dominance of digital platforms, China’s ap-
proach is characterized by (a) centralized enforcement (regulatory ac-
tions are often driven by top-down directives from central authorities);
(b) integration with broader policies (regulations are closely tied to na-
tional strategies, such as “common prosperity” and technological self-
reliance); and (c) dynamic adjustments (policies are frequently updated
to respond to emerging challenges and align with economic objectives).
8 Huang, Y., Yin, N., Zhang, V.Y., and Zhao, S. (2023). “The Im-
pact of Antitrust Regulations on Firm Market Value-Evidence from Chi-
nese and US Internet Platforms”, forthcoming at Review of Industrial
Organization.
9 SAMR, “State Administration of Market Regulation Issues Deci-
sion on Administrative Penalty and Administrative Guidance for Alibaba
Group Holding Limited Monopolistic Conduct in The Online Retail Plat-
form Services Market in China,” April 10, 2021,
https://www.samr.gov.cn/zt/qhfldzf/art/2021/art_74b2593fd32a432baf3d
cbd163935167.html.
10 SAMR, “Anti-Monopoly Guidelines of the Anti-Monopoly Com-
mittee of the State Council on the Platform Economy” (State Anti-monop-
oly Development [2021] No. 1), February 7, 2021,
https://www.gov.cn/xinwen/2021-02/07/content_5585758.htm.
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This approach reflects China’s unique political and economic system,
where regulatory frameworks both ensure healthy development of the
market economy and balance state governance priorities.
II.D. The UK Case by Case Approach: the DMCC
Like the DMA, the UK’s Digital Markets, Competition and Con-
sumers Act 2024 (DMCC Act) aims to regulate dominant digital plat-
forms to foster fair competition and protect consumers. While they
share similar objectives, their approaches and implementation mecha-
nisms differ in several key aspects.
The DMCC Act empowers the Competition and Markets Authority
(CMA), specifically its Digital Markets Unit (DMU), to designate cer-
tain firms as having Strategic Market Status (SMS). Firms with SMS
are subject to tailored conduct requirements and pro-competitive inter-
ventions to address specific competition concerns. A firm may be des-
ignated with SMS if it has substantial and entrenched market power in
a digital activity linked to the UK and a position of strategic signifi-
cance. This includes firms with global turnover exceeding £25 billion
or UK turnover over £1 billion. The CMA can impose specific obliga-
tions on SMS firms to ensure fair dealing, open choices, and trust and
transparency. For example, the CMA has the authority to implement
structural remedies, such as requiring interoperability or data portabil-
ity, to promote competition. The Act also strengthens consumer rights
by banning practices like fake reviews and “drip pricing”, where man-
datory fees are added late in the purchasing process.
As of January 2025, the CMA has initiated investigations under the
DMCC Act to assess whether companies like Google and Apple hold
SMS in specific digital activities, such as search and mobile ecosys-
tems. These investigations are expected to conclude within a nine-
month statutory timeframe.
While both the DMCC Act and the DMA aim to curb the domi-
nance of large digital platforms, their methodologies differ. They share
common goals, but their differing approaches reflect distinct regulatory
philosophies and legal traditions. The DMA applies a uniform set of
obligations to all designated gatekeepers, focusing on ex-ante regula-
tion to prevent anti-competitive behavior. Instead, the DMCC Act
adopts a more flexible, case-by-case approach, allowing the CMA to
tailor obligations based on specific market dynamics. The DMCC Act’s
flexible, tailored framework may offer advantages in addressing spe-
cific market dynamics within the UK, whereas the DMA’s uniform ob-
ligations provide clarity and consistency across the EU. Ongoing
implementation and enforcement will reveal the efficacy and impact of
each regime in the evolving digital landscape.
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II.E. Other Countries: Ex-Ante v Ex-Post Approaches
Countries such as Brazil, Japan, South Korea, and Taiwan, have
shown varying degrees of alignment with the EU’s regulatory policies
concerning digital platforms. While some have adopted measures in-
spired by the DMA (and Digital Services Act, DSA11), others have
taken more cautious or divergent approaches, influenced by domestic
considerations and geopolitical pressures.
Brazil has shown a notable inclination towards adopting regulatory
measures inspired by the EU’s digital policies. In 2022, Brazil intro-
duced a draft bill establishing a digital markets regulatory regime that
mirrors the EU’s DMA, targeting specific companies with significant
market power. Further, in 2024, Brazil’s government proposed reforms
to its competition law to better address the dominance of big tech firms,
suggesting legislation that would allow antitrust authorities to identify
certain digital platforms as systemically relevant and impose new obli-
gations on them. These initiatives reflect Brazil’s effort to balance fos-
tering competition with encouraging innovation, drawing inspiration
from the EU’s regulatory framework, while tailoring it to the Brazilian
context.
Japan has also actively engaged in developing regulations that
align with the EU’s digital platform policies. In 2024, Japan enacted
the Act on Promotion of Competition for Specified Smartphone Soft-
ware, also known as the Smartphone Software Competition Promotion
Act (SSCPA),12 which aims to enhance third-party competition in the
smartphone market. This legislation, while inspired by the EU’s DMA,
has been tailored to Japan’s specific market conditions. Additionally,
Japan has sought to increase transparency and fairness in its digital mar-
kets through the Act on Improving Transparency and Fairness of Digi-
tal Platforms (TFDPA),13 targeting online e-commerce operators and
11 The Digital Services Act (DSA) is a landmark regulation enacted
by the European Union to create a safer and more transparent digital envi-
ronment. Adopted on October 19, 2022, as Regulation (EU) 2022/2065,
the DSA updates the EU’s legal framework for digital services. Its provi-
sions became fully applicable on February 17, 2024, for most platforms,
with earlier compliance required for designated Very Large Online Plat-
forms (VLOPs) and Very Large Online Search Engines (VLOSEs).
12 Enacted in June 2024, the SSCPA is Japan’s legislation aimed at
promoting competition in the smartphone software market. It prohibits
practices that prevent alternative app stores, in-app payment systems, and
browser engines, ensuring fair competition.
13 The TFDPA, effective from February 2021, is Japan’s regulation
to improve transparency and fairness among specified digital platform
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11
app store providers. These efforts demonstrate Japan’s commitment to
fostering a competitive digital environment, drawing from international
best practices while considering domestic needs.
South Korea initially considered implementing regulations akin to
the EU’s DMA, aiming to impose ex-ante obligations on dominant dig-
ital platforms. However, in 2024, the Korea Fair Trade Commission
(KFTC) decided to abandon plans for a comprehensive platform regu-
lation modeled after the EU’s approach. This decision was influenced
by concerns over potential trade conflicts, particularly with the US, and
the desire to avoid disadvantaging domestic tech firms. Instead, South
Korea has pursued a self-regulatory framework, establishing a legal ba-
sis for digital platforms to engage in self-regulation with government
support and oversight.
Taiwan has been monitoring the EU’s digital regulatory develop-
ments, but has yet to implement comprehensive legislation similar to
the DMA (or DSA). The Taiwanese Fair Trade Commission (TFTC)
has expressed intentions to strengthen existing competition rules to ad-
dress challenges posed by large digital platforms, favouring enhance-
ments to current laws over the adoption of new, broad regulations.
Additionally, Taiwan has proposed the Digital Intermediary Services
Act (DISA),14 which emphasizes a participatory approach involving
public-private collaboration to oversee platform conduct, unlike the
EU’s more prescriptive regulatory model.
In summary, while countries like Brazil and Japan have taken sig-
nificant steps to align their digital platform regulations with EU poli-
cies, adapting them to their national contexts, others like South Korea
and Taiwan have opted for more cautious or alternative approaches.
These decisions are influenced by a combination of domestic priorities,
economic considerations, and international relations, particularly with
major global players, such as China and the US.
III. DIGITAL R EGULATION AND TRADE
Digital regulations have extra-territorial implications for, at least,
two reasons. First, because they can modify trade flows. Regulations
providers. It requires designated platforms to disclose terms and conditions
and undergo evaluations to ensure fair practices.
14 Proposed in June 2022, the DISA is Taiwan’s draft legislation fo-
cusing on regulating platform accountability, illegal content, transparency,
and the disclosure of business information and service terms to protect us-
ers’ rights. The draft was released for public consultation by the National
Communications Commission.
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12
may act as “Behind-the-border Trade Barriers” (BTBs),15 protecting
domestic firms at the expense of their foreign competitors. Second, reg-
ulatory models, like those described above, especially those of the three
“digital empires”, compete for global dominance, influencing interna-
tional norms and standards. This competition shapes the global struc-
ture of the digital world and can have significant geopolitical
implications. We discuss digital regulation as a BTB in this section. We
then consider the global aspirations of different regulatory regimes and,
in particular, of the EU approach.
The liberalization of international trade since the mid-20th century
has brought unprecedented gains in efficiency, innovation, and eco-
nomic growth. Yet, even as average tariff rates have declined sharply
across both developed and developing economies, global trade has be-
come no less contentious. As the global economy has evolved, the tra-
ditional levers of trade policy – tariffs, quotas, and subsidies – have
been progressively supplemented and often overshadowed by BTBs.
These measures – ranging from technical standards and customs proce-
dures to domestic regulatory frameworks – are now among the most
significant determinants of trade outcomes.
BTBs are embedded in domestic regulatory environments, influ-
encing trade flows not through direct cost increases “at the border”, but
through the design, implementation, and enforcement of domestic laws
“behind the border”. Unlike traditional tariffs or quotas, BTBs do not
operate at the point of entry. Instead, they act indirectly by influencing
how goods and services are produced, certified, distributed, and con-
sumed within a country. BTBs are deeply political instruments whose
effects are contingent on the institutional frameworks in which they are
embedded. An effective trade policy must address not only cross-bor-
der barriers, but also domestic regulatory coherence and political con-
straints.
While some BTBs are justified by legitimate policy objectives –
such as consumer protection or environmental sustainability – others
may serve as disguised protectionism or rent-seeking tools. In some in-
stances, BTBs may prompt retaliation, as when opaque regulatory
15 Behind-the-border Trade Barriers refer to domestic regulations,
standards, and policies that, while not explicitly discriminatory, can im-
pede trade by increasing the cost or complexity of market entry for foreign
firms. These barriers differ from at-the-border barriers, such as tariffs or
quotas, because they operate within the internal regulatory framework of a
country. See Baldwin, R. E. 1970. Nontariff Distortions of International
Trade. Washington, DC: Brookings Institution Press; and Deardorff, A.V.,
and Stern, R.M. 1998. “Measurement of Non-Tariff Barriers”. OECD Eco-
nomics Department Working Papers, no. 179.
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13
standards are perceived as de facto discrimination. In others, retaliation
may take the form of new BTBs, especially where direct tariff retalia-
tion is constrained by international law or economic feasibility.
Several structural transformations in the global economy have con-
tributed to the rise of BTBs. Firstly, the emergence of Global Value
Chains (GVCs)16 and the ensuing fragmentation of production across
borders means that a regulation in one country can affect the cost struc-
ture of an entire international supply chain. In an influential survey,17
Paul Antràs (2020) highlights how the increasing fragmentation of pro-
duction has elevated the importance of domestic institutions and be-
hind-the-border conditions in shaping the geography and structure of
international trade. In this view, BTBs are endogenous features of trade
patterns, not exogenous constraints. Secondly, the changing composi-
tion of trade: as economies become more service-oriented and reliant
on digital flows, domestic rules on data privacy, financial regulation,
and intellectual property become pivotal to trade. Thirdly, the rising
demand for regulation: as societies become wealthier and more envi-
ronmentally aware, the demand for tighter regulations grows.
Data localization requirements, differential privacy regulations,
and cybersecurity laws now represent some of the most salient trade
frictions. These BTBs affect sectors that were previously considered
borderless, demonstrating that domestic regulation continues to shape
global commerce even in the digital age.
IV. THE GEOPOLITICS OF DIGITAL R EGULATION
As explained above, regulatory regimes compete for global domi-
nance to influence international norms and standards. The goal of shap-
ing the global regulatory structure of the digital world is particularly
salient in the case of the EU. This is the so-called “Brussels Effect”,18
whereby EU regulations extend beyond its borders due to the bloc’s
16 Global Value Chains (GVCs) refer to the full range of activities
that firms and workers perform to bring a product from its conception to
end use and beyond. These activities, such as design, production, market-
ing, distribution, and support, are often distributed across different coun-
tries. GVCs reflect the increasing fragmentation of production across
borders, with different stages of the process located in regions that offer
comparative advantages in costs, skills, or technologies. See Baldwin, R.E.
2016. The Great Convergence: Information Technology and the New
Globalization. Belknap Press of Harvard University Press.
17 Antràs, P. 2020. “Conceptual Aspects of Global Value Chains”.
The World Bank Economic Review 34, no. 3: 551–574.
18 Bradford, A. 2020. The Brussels Effect: How the European Union
Rules the World. Oxford University Press.
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14
market size and regulatory rigour. In this section we explain this effect
and discuss the controversy surrounding the extra-territorial implica-
tions of EU digital regulation – in particular the DMA.
IV.A. The Brussels Effect
The influence of the DMA on the regulations adopted by other
countries exemplifies the Brussels Effect. The Brussels Effect, a term
coined by Anu Bradford (2020), describes the EU’s capacity to unilat-
erally shape global regulations through its internal market standards.
This phenomenon has allowed the EU to project its regulatory prefer-
ences beyond its borders, influencing global norms in areas such as data
protection, environmental standards, and consumer safety.
The Brussels Effect operates through two primary mechanisms: de
facto and de jure. De facto influence occurs when multinational com-
panies adopt EU standards globally to maintain access to the EU mar-
ket, thereby extending these standards beyond EU borders. De jure
influence involves other jurisdictions formally adopting EU regulations
into their legal frameworks.
This legislative influence reflects what Gal and Padilla (2010)19
denote as the “follower phenomenon”, according to which jurisdictions
adopt regulations from other countries, often without tailoring them to
local economic and institutional contexts. This emulation is often
driven by factors such as (a) international pressure (countries may face
pressure from international organizations or trade partners to align their
antitrust laws with global standards); (b) the desire for legal harmoni-
zation (adopting established rules can facilitate cross-border trade and
investment by reducing legal uncertainty); and (c) the perceived legiti-
macy of established rules (rules from jurisdictions like the EU or the
US are often seen as tried and tested, lending them an aura of legiti-
macy).
This practice can lead to suboptimal enforcement and unintended
consequences in the global economy. First, differences in market struc-
tures, firm sizes, and levels of economic development can render im-
ported rules ineffective or even harmful. Second, variations in legal
traditions, enforcement capabilities, and judicial independence can im-
pede the effective implementation of foreign rules. Third, societal atti-
tudes towards competition and regulation can influence the reception
and effectiveness of antitrust laws.
To mitigate the risks associated with the follower phenomenon,
Gal and Padilla recommend that jurisdictions assess their unique
19 Gal, M. S., and Padilla, J. 2010. “The Follower Phenomenon: Im-
plications for the Design of Monopolization Rules in a Global Economy”.
Antitrust Law Journal 76, no. 3: 899–928.
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15
economic, institutional, and cultural contexts before adopting foreign
rules; invest in local expertise and institutions to enhance the effective-
ness of antitrust enforcement; implement foreign rules gradually, with
necessary modifications, to allow for better integration into the local
legal framework; and engage in dialogue with other jurisdictions and
international bodies to facilitate the sharing of best practices and expe-
riences.
The practical relevance of the Brussels Effect appears to be declin-
ing. The limited adoption of the DMA approach internationally is con-
sistent with this observation. This is for at least three reasons. First, EU
regulations, including the DMA, face competition from alternative reg-
ulatory frameworks, particularly from the US and China. As discussed
above, the US adopts a more laissez-faire approach, emphasizing inno-
vation and market freedom, while China employs a state-centric model
to regulate and promote healthy development of digital platforms.
These divergent models offer competing paradigms that are diminish-
ing the EU’s unilateral regulatory influence. Second, the rapid pace of
technological innovation, especially in areas like artificial intelligence
(AI) and digital services, poses difficulties for the EU’s ex-ante regula-
tory apparatus, which appears unlikely to be able to swiftly address
emerging technologies, potentially reducing its regulatory relevance in
fast-evolving sectors. Finally, the EU’s relative economic stagnation
and internal political challenges, including differing Member state pri-
orities and regulatory fatigue, may impact its capacity to maintain the
Brussels Effect. A declining share of global GDP and the complexities
of achieving consensus among diverse Member states is bound to
weaken the EU’s position as a global regulatory leader.
IV.B. The Transatlantic Controversy
Against a background of diminished regulatory influence, the
DMA, by setting stringent standards for digital platforms, effectively
compels global companies to adapt their practices to comply with the
EU rules, influencing regulatory approaches worldwide. This extra-ter-
ritorial impact has prompted discussions about the balance between na-
tional sovereignty in regulation and the need for harmonized
international standards in the digital economy. In addition, to the extent
other countries adopt measures inspired by the DMA, though not nec-
essarily identical, the result may be a patchwork of digital regulations
complicating compliance for multinational companies. Such prolifera-
tion of, possibly diverse, regulatory regimes poses challenges for inter-
national trade, potentially hindering the seamless flow of digital
services, and creating barriers for smaller firms lacking resources to
navigate diverse regulatory landscapes.
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16
Not surprisingly, the DMA has been met with criticism from the
US, where policymakers and industry stakeholders perceive it as dis-
proportionately targeting American tech giants. The perception of dis-
crimination has been exacerbated by recent enforcement actions,
including the substantial fines imposed on Apple and Meta for non-
compliance with the DMA provisions. The affected companies have
voiced strong objections to the DMA’s enforcement. Apple criticized
the fines as unjustified and detrimental to user privacy and innovation,
arguing that the DMA’s requirements undermine its business model.
Meta similarly contended that the imposed changes to its operations
resemble a tariff and harm both its services and European businesses.
Both companies have indicated plans to appeal the fines and challenge
the DMA’s provisions through legal avenues, potentially leading to
protracted litigation and further straining EU-US relations.
The US administration has expressed concerns that the DMA could
act as a BTB, potentially violating World Trade Organization (WTO)
commitments by discriminating against foreign companies. This raises
concerns about the potential for retaliatory trade measures. Indeed,
President Donald Trump has threatened to impose tariffs on countries
that penalize American companies, and the current administration’s
strong rhetoric suggests a willingness to implement such retaliatory ac-
tions. Such measures could lead to a broader trade conflict, affecting
not only the digital sector but also other areas of transatlantic com-
merce.
The US administration has characterized the fines recently im-
posed on Apple and Meta as economic extortion, arguing that they un-
fairly penalize American firms and could set a precedent for
protectionist digital regulations. At the 2025 International Competition
Network (ICN) Annual Conference in Edinburgh,20 FTC Chair Andrew
Ferguson delivered a keynote address, where he described the DMA as
a “sledgehammer” approach, lacking nuance and potentially stifling in-
novation in the digital economy. He expressed concern that the EU’s
regulatory impulses, particularly regarding AI, could lead to knee-jerk
reactions that hinder technological advancement. In particular, Fergu-
son objected to the DMA’s enforcement mechanisms, suggesting that
the substantial fines imposed under the Act resemble a form of taxation
on American companies. He argued that such measures would dispro-
portionately affect US tech firms and advantage their Chinese counter-
parts.
20 Competition in the 21st Century: Heeding The Rallying Cry for
Deregulation. Prepared Remarks of Chairman Andrew N. Ferguson. U.S.
Federal Trade Commission. International Competition Network Annual
Conference 2025, Edinburgh, United Kingdom, May 7, 2025.
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17
In response, the EU has maintained that the DMA applies equally
to all companies operating within its market, regardless of origin. At
the same ICN Annual Conference,21 European Commission Executive
Vice-President Teresa Ribera addressed Ferguson’s criticisms of the
DMA emphasizing that the DMA is not designed to target specific
countries or companies. Instead, she asserted that the legislation aims
to protect users and ensure that digital markets remain open to innova-
tion and new entrants, preventing monopolistic dominance by incum-
bent tech giants. In her remarks, Ribera maintained that the DMA is a
forward-looking framework intended to foster a competitive and fair
digital economy, rather than a punitive measure against foreign tech-
nology firms. She reiterated the EU’s commitment to working collabo-
ratively with global partners to address the challenges posed by rapidly
evolving digital markets. Ribera also highlighted the EC’s willingness
to engage in dialogue with the US authorities to clarify any misunder-
standings about the DMA. She underscored the importance of interna-
tional cooperation in regulating digital markets, especially in the face
of potential trade tensions and the imposition of tariffs.
The EU response misses the point. From a US perspective, whether
the DMA is targeted to large companies rather than to American com-
panies is irrelevant; because most of the large companies under scrutiny
are American. For the US, the DMA is a BTB that risks undermining
the competitive position of American companies in the global arena.
Whether the ultimate goal is to disadvantage US companies against
their European rivals or to protect European consumers is also irrele-
vant from a US viewpoint. Indeed, it is quite unlikely that the DMA
and other EU digital regulations facilitate the emergence of European
champions. From the viewpoint of the current US administration, the
“real race” is between the US companies and those of China, and the
outcome of that technological contest is existential, as we proceed to
explain next.
IV.C. The US-China Technology Race
The geopolitical confrontation between China and the US has
evolved into a systemic rivalry with global implications, encompassing
ideological, economic, military, and technological dimensions. The
technological dimension of this rivalry is arguably its most significant
and enduring aspect. Both countries view technological leadership as
central to national security, economic power, and global influence.
Technological leadership is a fundamental pillar of modern state
power. It underpins military capabilities, economic productivity, and
21 Transatlantic antitrust ties fray as US and EU regulators squabble,
Financial Times, 10 May 2025.
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18
the ability to set global standards. For the US, maintaining dominance
in critical technologies has long been essential to its geopolitical strat-
egy. For China, technological modernization is central to its ambitions
for national rejuvenation and to escape the so-called “middle-income
trap.”22
The US perceives China’s rapid technological advancement, fueled
by state-led industrial policy and strategic acquisitions, as a direct chal-
lenge to its global supremacy. Conversely, China sees American efforts
to restrict its technological development as a form of containment
aimed at thwarting its rise. This mutual suspicion intensifies the zero-
sum nature of the rivalry and motivates both countries to pursue in-
creasingly aggressive policies to secure strategic advantage.
Telecommunications, particularly the global rollout of 5G net-
works, has become one of the most contentious arenas of US–China
technological rivalry. Huawei, China’s flagship telecommunications
company, embodies this struggle. The US has accused Huawei of espi-
onage, intellectual property theft, and links to the Chinese military, and
it has imposed strict export controls and lobbied allies to exclude
Huawei from their 5G networks.23 From Washington’s perspective, al-
lowing Chinese firms to build critical infrastructure poses unacceptable
national security risks. For Beijing, however, the targeting of Huawei
is perceived as an effort to stifle the growth of China’s tech champions.
The 5G dispute reflects broader concerns about the security of supply
chains, data sovereignty, and the balance of power in the global digital
economy.
Semiconductors – microchips that power everything from
smartphones to missiles – are at the heart of the technological
22 The middle-income trap refers to the economic stagnation that
countries often experience after reaching a certain income level, typically
between $1,000 and $12,000 per capita (in constant 2011 US dollars, PPP),
but before achieving high-income status. Initially, low-income countries
can grow rapidly by mobilizing cheap labor and adopting existing technol-
ogies. However, as wages rise and demographic dividends diminish, these
advantages erode. To sustain growth, countries must transition toward in-
novation-driven economies, characterized by higher productivity, ad-
vanced human capital, and robust institutions. Many middle-income
countries fail to make this transition due to structural constraints. These
include weak governance, underinvestment in education and research, in-
efficient financial systems, and inadequate infrastructure. Furthermore, po-
litical economy factors—such as vested interests resisting reform or
inequality stifling broad-based human capital development—can impede
the shift toward more complex and high-value-added production.
23 Congressional Research Service, “US Restrictions on Huawei
Technologies: National Security, Foreign Policy, and Economic Interests”,
January 5, 2022, https://www.congress.gov/crs-product/R47012.
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19
confrontation. The US has imposed a series of export controls to cut off
Chinese access to advanced chips, chipmaking equipment, and design
software. In response, China has accelerated its efforts to achieve sem-
iconductor self-sufficiency through massive state investment and pol-
icy initiatives like “Made in China 2025” 24 and the “Dual Circulation
Strategy”.25 However, China remains dependent on foreign technology
in advanced node manufacturing, especially from companies such as
ASML (Netherlands), and Nvidia (US), etc..
AI is another frontier in the US–China technological rivalry. Both
countries view AI as a transformative general-purpose technology with
enormous commercial and military implications. In the US, AI devel-
opment is driven primarily by the private sector, with firms like Google,
OpenAI, and Microsoft leading innovation. In China, the state plays a
significant role, directing capital and setting national strategies to pro-
mote AI through initiatives like the “Next Generation AI Development
Plan” (2017).26 Private sector also plays an important role. DeepSeek
is a successful example of China’s AI innovation efforts, representing
an effective rival of its US peers.27
Quantum technologies are another emerging domain of strategic
competition. Quantum computing promises exponential gains in pro-
cessing power, with potential applications in cryptography, logistics,
and materials science. Both the US and China have recognized its
24 Made in China (MIC) 2025 is an industrial policy aimed at up-
grading China’s manufacturing sector from low-cost, labor-intensive pro-
duction to high-value, innovation-driven industries. MIC 2025 focuses on
ten strategic industries: 1. New-generation information technology 2.
High-end numerical control machinery and robotics 3. Aerospace and avi-
ation equipment 4. Maritime engineering equipment and high-tech ships 5.
Advanced rail transportation equipment 6. Energy-saving and new energy
vehicles 7. Electrical equipment 8. Agricultural machinery and equipment
9. New materials 10. Biopharmaceuticals and high-performance medical
devices.
25 Introduced in 2020, the Dual Circulation Strategy aims to create
a more resilient and self-sustaining economy by balancing domestic and
international economic activities. One of its key goals is to promote indig-
enous innovation to achieve self-sufficiency in critical technologies. The
strategy has led to increased efforts in localizing supply chains and pro-
moting domestic innovation.
26 Translation available at https://digichina.stanford.edu/work/full-
translation-chinas-new-generation-artificial-intelligence-development-
plan-2017/.
27 Eduardo Baptista, “What is DeepSeek and why is it disrupting the
AI sector?”, Reuters, January 29, 2025, https://www.reuters.com/technol-
ogy/artificial-intelligence/what-is-deepseek-why-is-it-disrupting-ai-sec-
tor-2025-01-27/.
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20
geopolitical significance, with each investing billions in research and
development. China’s National Laboratory for Quantum Information
Science and its launch of the world’s first quantum satellite (Micius)
have demonstrated notable progress. In the US, efforts are spearheaded
by both the federal government (through the National Quantum Initia-
tive Act28) and private firms such as IBM and Google. The fear of a
“quantum leap” in strategic capabilities has led to growing secrecy and
export control regimes, with implications for international scientific
collaboration.
The intensification of technological competition has led both coun-
tries to adopt a range of “techno-nationalist” tools. The US has ex-
panded the use of export controls under the Export Control Reform Act
(ECRA29) and the Foreign Investment Risk Review Modernization Act
(FIRRMA30), targeting not only Chinese firms but also foreign entities
doing business with them. Investment screening by the Committee on
Foreign Investment in the United States (CFIUS) has also become more
stringent, especially for transactions involving sensitive technologies.
China, for its part, has responded with its own export control law and a
new Unreliable Entity List, aimed at retaliating against foreign
28 The US National Quantum Initiative Act (NQIA), enacted on De-
cember 21, 2018, under Public Law 115-368, establishes a comprehensive
federal strategy to advance quantum information science (QIS) and tech-
nology in the US. In May 2025, US lawmakers introduced the bipartisan
Quantum Sandbox for Near-Term Applications Act (S.1344), aiming to
amend the NQIA. This proposed legislation seeks to establish public-pri-
vate partnerships to accelerate the development of near-term quantum ap-
plications by creating testbeds—referred to as “quantum sandboxes”—for
innovators to test quantum technologies in real-world environments.
29 The Export Control Reform Act of 2018 (ECRA) is a pivotal US
federal law that modernizes and strengthens the country’s export control
system, particularly concerning dual-use technologies—items with both ci-
vilian and military applications. ECRA has significant international rami-
fications, particularly in the context of US-China relations. The Act has
been instrumental in imposing export controls on Chinese technology
firms, such as Huawei, to prevent the transfer of sensitive technologies that
could enhance China’s military capabilities or surveillance apparatus. The
Act is codified in Title 50, Chapter 58 of the US Code.
30 The Foreign Investment Risk Review Modernization Act
(FIRRMA) of 2018 significantly expanded the authority of the Committee
on Foreign Investment in the United States (CFIUS) to review foreign in-
vestments for national security concerns. FIRRMA broadened the scope of
transactions subject to CFIUS review, including certain non-controlling in-
vestments and real estate transactions near sensitive sites.
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21
companies that comply with US sanctions.31 This increasingly inter-
ventionist approach by both sides risks fragmenting global technology
markets and undermining multilateral trade and investment frame-
works.
The long-term implications of this rivalry are profound. On the one
hand, it may accelerate innovation through competition, incentivize
strategic investment, and reshape global supply chains. On the other
hand, it threatens to fragment the global economy, weaken international
cooperation, and impose efficiency losses through duplication and re-
duced knowledge diffusion. For third countries, including developing
countries (like Brazil) and developed countries (like the EU, Japan and
the UK), the bifurcation of global technology presents a dilemma:
whether to align with the US-led ecosystem or the Chinese model of
development. The future will likely be characterized by selective de-
coupling, intensified geoeconomic maneuvering, and attempts to form
techno-blocs among like-minded nations.
IV.D. Implications of the DMA for the US-China Technology Race
The US concern with the DMA is that it may, intentionally or in-
advertently, weaken US tech firms in global markets by imposing
asymmetric compliance costs, undermining business models, limiting
innovation incentives, while ignoring the competitive nature of many
Chinese competitors. Such a concern is grounded on the following ob-
servations. Firstly, while US tech firms operate globally and generate
significant revenue in the EU, making them easy regulatory targets,
Chinese firms often have limited exposure to the EU, due to data sov-
ereignty concerns, cultural barriers, or geopolitical frictions. Secondly,
the DMA may undermine the integrated business models of US tech
firms, since it targets a number of practices that have been central to
their success: (a) self-preferencing; (b) data aggregation across ser-
vices; and (c) tight control over app distribution to ensure security,
brand consistency, and revenue capture. By restricting these strategies,
the DMA may reduce the economic viability of vertically integrated
platforms, whose global strength is built on scalability, user data inte-
gration, and cross-subsidization between services. In contrast, Tencent
and Alibaba, while integrated, operate primarily within domestic mar-
kets or regions with less regulatory friction. As such, they are less vul-
nerable to the compliance constraints imposed by the DMA.
Not all the effects of the DMA are adverse for the US giants oper-
ating within the EU. The DMA also introduces positive externalities
31 Ministry of Commerce of PRC, Provisions on List of Unreliable
Entities (Ministry of Commerce Order No. 4 of 2020), September 19, 2020,
https://m.mofcom.gov.cn/article/b/fwzl/202009/20200903002593.shtml.
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22
that could benefit those US firms in the long run. By imposing con-
straints on dominant firms, it may lower entry barriers for smaller US
competitors, fostering more dynamic innovation ecosystems. Moreo-
ver, firms that successfully adapt to the DMA may gain a first-mover
advantage in complying with stringent data and platform standards, en-
hancing their global legitimacy. Still, these benefits are speculative and,
in any event, the DMA does not operate in a geopolitical vacuum.
While it reflects the EU’s aspiration to be a norm-setting power in dig-
ital governance, this ambition may create strategic vulnerabilities for
its allies. The resulting regulatory asymmetry thus carries significant
strategic implications, as we discuss next.
V. FROM R EGULATORY D ISPUTES TO TRADE WARS
Countries often use regulations strategically to protect their domes-
tic industries through regulation – a phenomenon known as “regulatory
protectionism”.32 Governments may implement ostensibly legitimate
regulations that disproportionately burden foreign firms, thus acting as
BTBs. As we have seen, these measures often escape scrutiny under
traditional trade agreements. Furthermore, dispute settlement systems,
including the WTO, do struggle to adjudicate complex regulatory is-
sues where scientific evidence, risk perception, and societal preferences
diverge. When formal dispute mechanisms fail to resolve these tensions
satisfactorily, due to ambiguity in rules, slow processes, or non-com-
pliance with rulings, countries may resort to unilateral retaliation. This
is evident in cases like the US-EU beef hormone dispute,33 where con-
flicting regulatory philosophies (precautionary principle vs. scientific
32 Baldwin, R.E. 2000. “Regulatory Protectionism, Developing Na-
tions and a Two-Tier World Trade System”. Brookings Trade Forum 2000
(1): 237–293. See also Fajgelbaum, P.D., Goldberg, P.K. Kennedy, P.J.,
and Khandelwal, A.K. 2020. “The Return to Protectionism”. Quarterly
Journal of Economics 135 (1): 1–55.
33 The US–EU beef hormone dispute is a long-running trade conflict
that began in the 1980s when the EU banned imports of beef treated with
growth hormones, citing health concerns. The US challenged the ban at the
WTO, arguing it was not based on scientific evidence and violated trade
rules. The WTO ruled in favor of the US, but the EU maintained its ban,
leading to authorized US retaliatory tariffs and a prolonged standoff that
highlights tensions between trade liberalization and public health regula-
tion. As of 2025, the dispute remains a partially unresolved trade conflict.
Although a 2009 Memorandum of Understanding allowed for limited im-
ports of hormone-free US beef into the EU, the fundamental disagreement
over hormone-treated beef persists, reflecting ongoing tensions between
differing regulatory approaches to food safety and trade.
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23
risk assessment) led to persistent sanctions and counter-sanctions de-
spite WTO rulings.
From a domestic politics perspective, trade wars rooted in regula-
tory disputes are often shaped by interest group pressures and political
incentives. In democracies, political leaders may be particularly re-
sponsive to protectionist demands when regulations are perceived to
harm employment or strategically important industries. The US–EU
dispute over digital services taxes or the US–China technological war
illustrate how domestic political narratives, such as national security,
digital sovereignty, or unfair treatment, mobilize support for trade re-
taliation against regulatory measures.34
Trade wars stemming from regulatory disputes are not irrational or
ad hoc phenomena; rather, they emerge from a complex interplay of
strategic, institutional, and domestic political factors. Regulatory
measures, though often responding to legitimate public policy goals,
can provoke international tensions when perceived as protectionist or
politically motivated. As trade becomes increasingly entangled with
regulatory, technological, and geopolitical concerns, the risk of conflict
and retaliation grows, particularly in the absence of strong multilateral
governance mechanisms.
V.A. The Limits of Trade Agreements
Addressing BTBs through trade agreements is inherently complex
due to their embeddedness in domestic regulatory autonomy, the diffi-
culty in distinguishing protectionism from legitimate regulation, and
the institutional limitations of trade negotiation frameworks. Firstly,
dealing with BTBs through negotiation is complicated because of the
“incompleteness” of trade agreements – that is, because their inability
to specify in advance how all future contingencies will be handled. This
incompleteness is rational, given the uncertainty about future prefer-
ences or political shocks. But as Henrik Horn et al. (2010)35 show the
fact that trade agreements often leave domestic regulatory measures un-
der-specified, allows countries discretion in implementing BTBs, and
creates space for post-agreement lobbying and regulatory drift.
34 Krugman, P.R. 1986. Strategic Trade Policy and the New Inter-
national Economics. MIT Press. See also Putnam, R.D. 1988. “Diplomacy
and Domestic Politics: The Logic of Two-Level Games”. International Or-
ganization 42 (3): 427–460.
35 Horn, H., Maggi, G., and Staiger, R.W. 2010. “Trade Agreements
as Endogenously Incomplete Contracts”. American Economic Review 100
(1): 394–419. See also Bagwell, K., and Staiger, R.W. 2005. “Enforcing
Trade Agreements in the Presence of Renegotiation”. Review of Economic
Studies 72 (4): 1007–1038.
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24
Secondly, BTB barriers are intrinsically linked to a country’s reg-
ulatory sovereignty. Governments implement domestic regulations to
achieve a variety of public policy objectives, such as consumer protec-
tion, environmental conservation, and public health. As such, these
measures often reflect different social preferences and legal traditions,
making them politically sensitive. Efforts to liberalize or harmonize
such regulations through trade agreements are commonly met with re-
sistance, particularly when they are perceived as infringing upon na-
tional sovereignty. This creates a tension between the objectives of
market access and the preservation of domestic policy space. In turn, it
complicates the process of rule-making in trade agreements, as govern-
ments are hesitant to commit to disciplines that could constrain their
ability to regulate in the public interest.
Thirdly, identifying and addressing BTB barriers requires distin-
guishing between legitimate regulatory objectives and disguised pro-
tectionism. This is a fundamentally subjective task. Measures that
appear trade-restrictive from one perspective may be essential for
achieving legitimate non-trade goals from another. For example, food
safety regulations that impose stringent testing requirements might be
seen by foreign exporters as excessive and discriminatory, while do-
mestic regulators may view them as necessary to protect public health.
This ambiguity allows room for opportunistic behaviour by govern-
ments seeking to protect domestic industries while maintaining the ap-
pearance of regulatory legitimacy. The difficulty of establishing clear
benchmarks for assessing the trade-restrictiveness of such measures
limits the effectiveness of trade agreements in addressing them.
Finally, the negotiation and enforcement of disciplines on BTBs
are institutionally constrained within trade agreements. Multilateral
trade negotiations, such as those under the WTO, have historically fo-
cused on reducing “at the border” measures, such as tariffs and subsi-
dies, and have struggled to reach consensus on deeper regulatory issues.
The WTO’s Agreements on Technical Barriers to Trade (TBT) and
Sanitary and Phytosanitary Measures (SPS)36 offer some guidance, but
they rely on principles, such as non-discrimination and scientific justi-
fication, which are open to interpretation and difficult to enforce con-
sistently. Moreover, enforcement mechanisms in trade agreements
36 The WTO Agreement on Technical Barriers to Trade (TBT) en-
sures that technical regulations, standards, and conformity assessment pro-
cedures do not create unnecessary obstacles to international trade. The
WTO Agreement on Sanitary and Phytosanitary Measures (SPS) governs
the use of food safety and animal/plant health regulations. It allows coun-
tries to set their own standards but requires that these measures be based
on scientific evidence, not arbitrarily discriminatory, and not more trade-
restrictive than necessary.
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25
often lack the institutional capacity to scrutinize complex regulatory
regimes and assess their compliance with international obligations, es-
pecially when such assessments require specialized technical or sector-
specific knowledge.
As the WTO has struggled to adapt to regulatory and digital econ-
omy issues, and with its Appellate Body paralyzed, countries increas-
ingly bypass multilateral rules and act unilaterally. This vacuum
enables “tit-for-tat” retaliation when regulatory disputes arise, espe-
cially in areas where global standards are lacking or contested (e.g.,
digital taxation, data governance, environmental labeling).
V.B. Retaliatory Tariffs
In the absence of trade agreements, or to encourage others to nego-
tiate more complete agreements, countries may, and sometimes do, rely
on “retaliatory tariffs” – namely, a distinct class of trade measures im-
posed in response to, and to condition, the actions of trading partners.
Unlike conventional tariffs intended to protect domestic industries or
raise fiscal revenue, retaliatory tariffs serve a strategic function: they
are meant to punish or deter unfavourable trade practices by other coun-
tries. They are often justified by invoking the principles of “reciprocity”
and “fairness”. However, their use is embedded in the logic of strategic
trade policy, which acknowledges the interdependence and asymmetry
of global trade relationships. Countries with large trade deficits, struc-
tural surpluses, or unbalanced regulatory capacities may have differing
incentives to engage in retaliation.37
Retaliatory tariffs are usually temporary, although they can have
long-lasting economic and political consequences. They tend to target
politically sensitive sectors – such as agriculture or manufacturing in
“swing regions” – in order to maximize domestic pressure on foreign
governments. Their effectiveness depends on institutional factors; e.g.
whether (i) the domestic political system tolerates short-term economic
pain, and (ii) the country has sufficient economic size or geopolitical
leverage.
Countries may retaliate in unrelated unregulated sectors to exert
pressure over regulatory disputes. This reflects a strategic logic where
countries exploit their bargaining leverage across sectors. For instance,
if a country cannot retaliate directly against a regulatory measure due
to legal or reputational constraints, it may impose tariffs on politically
sensitive exports from the offending country to induce policy change.
37 Miran, S. 2024. “A User’s Guide to Restructuring the Global
Trading System”. Hudson Bay Capital. Available at https://www.hudson-
baycapital.com/documents/FG/hudsonbay/research/638199_A_Us-
ers_Guide_to_Restructuring_the_Global_Trading_System.pdf.
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26
This dynamic increases the likelihood of trade wars escalating across
sectors not initially implicated in the dispute, making regulatory con-
flicts a broader threat to stable trading relations. In contexts of great
power competition, particularly the US–China rivalry, regulatory dis-
putes are increasingly framed in geoeconomic terms. Countries
weaponize interdependence by leveraging control over standards, data,
and technology. Regulatory conflicts become proxies for strategic com-
petition, and trade wars emerge as tools to defend national autonomy
or reshape global value chains.38
V.C. The Interplay between BTBs and Retaliatory Tariffs
Though distinct in form and function, BTBs and retaliatory tariffs
are related. BTBs may prompt retaliation. Retaliation may take the
form of new BTBs, especially where direct tariff retaliation is con-
strained by international law or economic feasibility. Conversely, retal-
iatory tariffs may provoke responses in the form of tighter domestic
regulation or non-cooperation in regulatory harmonization efforts. The
duality between overt, strategic retaliation and covert, institutional pro-
tectionism is at the heart of modern trade politics.
Pau Pujolas and Jack Rossbach (2024),39 show that, under certain
conditions, a country with a large trade deficit – such as the US – may
derive relative advantage in a trade war. This is the case if the deficit
country can leverage its large domestic market to extract better terms
from its trading partners. They also show that retaliatory tariffs are
more effective when wielded by large economies against smaller, open
ones, and less so in symmetric relationships. While this model provides
theoretical conditions under which trade wars may yield net gains for
certain countries, the authors are careful to warn against simplistic pol-
icy applications of these results. Their model assumes optimal tariff de-
sign and retaliation, which is rarely achieved in practice; long-run
political, diplomatic, and supply-chain costs of trade wars are not cap-
tured; and the strategic use of tariffs may be misused for domestic po-
litical purposes, leading to overreach or economic backlash.
Their contribution highlight the important interactions between
BTBs and retaliatory tariffs. When tariffs are politically constrained,
governments may resort to BTBs to achieve the same protective goals.
BTBs may provoke retaliatory tariffs if perceived as unfair or discrim-
inatory. In contrast, tariff wars may prompt the deployment of new
38 Farrell, H., and Newman, A.L. 2019. “Weaponized Interdepend-
ence: How Global Economic Networks Shape State Coercion”. Interna-
tional Security 44 (1): 42–79.
39 Pujolas, P. and Rossbach, J. 2024. “Trade Wars with Trade Defi-
cits”. SSRN: https://ssrn.com/abstract=5008591.
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27
BTBs. Interest groups that benefit from BTBs or retaliatory tariffs may
support political actors who favour economic nationalism, reinforcing
these policies.
Indeed, as explained by Giovanni Maggi and Ralph Ossa (2020),40
these measures are often the product of political bargaining, influenced
by interest groups, rent-seeking behavior, and institutional design. The
authors show that when producer interests are aligned across countries,
lobbying can push for mutual deregulation, which benefits firms, but
may harm overall social welfare. Instead, when producer interests con-
flict internationally, trade agreements may instead discipline lobbying
pressures, resulting in more balanced regulations that improve con-
sumer welfare.
In Maggi, Mrázová and Neary (2022),41 the authors focus on non-
tariff barriers that are intentionally inefficient, such as excessive docu-
mentation requirements, inspection delays, or duplicative testing.
Termed Red-Tape Barriers (RTBs), these barriers are not designed to
raise revenue or confer rents but to impose deadweight costs on foreign
firms. RTBs emerge when traditional tariffs are constrained (e.g., by
WTO rules or trade agreements). Politicians use RTBs as “second-best”
instruments of protection, especially under conditions of political un-
certainty or when seeking to appease domestic interest groups.
In sum, the abovementioned work shows that modern trade fric-
tions are endogenous, path-dependent, and institutionally embedded.
They cannot be addressed purely through economic liberalization; they
require deeper engagement with regulatory reform, governance, and
political incentives.
VI. THE EFFECT OF TRADE WARS IN TECHNOLOGY R ACES
Trade wars emerge when governments perceive that unilateral or
reciprocal protectionism can serve national objectives better than con-
tinued liberalization. Yet, the empirical evidence overwhelmingly
shows that trade wars impose significant economic costs, particularly
on consumers, exporters, and supply chain-intensive firms.
40 Maggi, G. and Ossa, R. 2020. “Are Trade Agreements Good for
You?”. NBER Working Paper No. w27252, SSRN: https://ssrn.com/ab-
stract=3615448.
41 Maggi, G., Mrázová, M., Neary, J.P.. 2022. “Choked by Red
Tape? The Political Economy of Wasteful Trade Barriers”. International
Economic Review 63(1): 161-188.
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28
VI.A. Economic Effects of Trade Wars
By raising tariffs, governments shield domestic firms from foreign
competition. This can boost output, preserve employment, and create
temporary pricing power. Tariffs can also serve as negotiation tools to
secure intellectual property protection, reduce subsidies, or open for-
eign markets. For example, the US applied tariffs on China to elicit
changes in forced technology transfers and state owned enterprise
(SOE) practices. Moreover, trade wars can catalyze the diversification
of supply chains, especially when national security or strategic resili-
ence becomes a concern. For example, US efforts to reduce dependence
on Chinese suppliers in critical sectors – such as semiconductors and
rare earths – encouraged re-shoring and near-shoring. These shifts are
viewed by some policymakers as investments in long-term sovereignty
and risk reduction.
However, tariffs raise the cost of imported goods, and those costs
are largely passed on to consumers. Amiti, Redding, and Weinstein
(2019)42 estimate that the 2018 US tariffs cost the average American
household roughly $414 annually through increased prices. Further-
more, when countries retaliate with counter-tariffs, key export sectors
suffer. US soybean exports to China fell dramatically after Beijing im-
posed tariffs, triggering a wave of farm bankruptcies and $28 billion in
federal aid. Since global production networks depend on the seamless
movement of intermediate goods, tariffs create bottlenecks and force
firms to adjust suppliers, often at higher costs. Finally, trade conflicts
introduce uncertainty, discouraging capital expenditure. Financial mar-
kets responded to trade war escalations with spikes in volatility, and
firm-level investment fell in sectors exposed to tariffs or retaliation.
In short, trade wars typically lead to prisoners’ dilemma-type out-
comes, where mutual retaliation reduces welfare for all involved. The
more economically interconnected the world becomes, the higher the
costs of such conflict.
VI.B. Winners and Losers
Despite their overall cost, trade wars occur because they are rarely
zero-sum propositions: consumers and many firms lose, but some firms
and industries, located in some countries, may benefit.43 How firms are
42 Amiti, M., Redding, S.J., and Weinstein, D.E. 2019. “The Impact
of the 2018 Trade War on U.S. Prices and Welfare”. Journal of Economic
Perspectives 33 (4): 187–210.
43 Cen, Y., Flaaen, A., Pierce, J., and Schott, P.K. 2023. “Who Ben-
efits from Trade Wars? Evidence from the US-China Trade Dispute.”
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29
affected depends less on the tariffs imposed and more on their structural
capacity to absorb trade shocks. For example, during the 2018 trade
US-China war, smaller, less capitalized firms, and those reliant on a
single export market, experienced larger drops in profitability. In con-
trast, diversified firms with multiple export destinations and broad
product lines were more resilient. More generally, firms with signifi-
cant market power managed to pass on tariff-induced cost increases to
consumers, maintaining or even growing profit margins during the
trade war. In contrast, firms in competitive industries lacked this flexi-
bility and suffered greater profit losses. Firms with alternative sourcing
options or diversified customer bases fared better.
In addition, trade wars can yield tactical benefits, especially for
governments seeking strategic or political leverage. Politicians often
deploy trade wars to appeal to specific voter blocs or influential interest
groups. Such decisions may make short-term electoral sense even if
they generate long-term economic inefficiencies.44 Finally, as we dis-
cussed in the previous sections, trade wars are as much about geopolit-
ical signaling as they are about economic protection. Governments may
use trade restrictions to protect technological sovereignty and national
defense.
VI.C. Worldwide Implications of US-China Decoupling
The technological and economic rivalry between the US and China
has escalated into a process of strategic decoupling, affecting trade, in-
vestment, supply chains, and digital infrastructure.45 While the focus of
this decoupling is bilateral, its repercussions are global. Liberal demo-
cratic countries, particularly those in the EU, are under growing pres-
sure to reconfigure their economic strategies, industrial policies, and
regulatory frameworks in response to external polarization. These ad-
justments, if not carefully managed, may destabilize the internal equi-
librium necessary for liberal democracy to function effectively.
Technological decoupling refers to the deliberate dismantling or
reconfiguration of interdependent technological and digital ecosys-
tems. This includes the restriction of cross-border investment, export
controls on key technologies (e.g., semiconductors, AI, quantum
NBER Working Paper No. 31693. See also Chen, L., Cui, W. and Wang,
Z. 2023. “The Impact of the 2018–2019 Trade War on Chinese Firms”.
NBER Working Paper No. 31508.
44 Grossman, G.M., and Helpman, E. 1994. “Protection for Sale”.
American Economic Review 84 (4): 833–850.
45 Bown, C.P. 2019. The 2018 US-China Trade Conflict After Forty
Years of Special Protection. Peterson Institute for International Econom-
ics.
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30
computing), the imposition of divergent standards, and limits on aca-
demic and industrial collaboration.
There is no question that the US and China are engaged in techno-
logical decoupling. The US has led this effort through measures, such
as the Entity List46 (targeting Huawei, SMIC, and others), the CHIPS
and Science Act,47 and expanded export controls on advanced chip
technologies. China, in turn, has accelerated its push for technological
self-sufficiency under its “dual circulation” strategy and retaliatory ex-
port control laws. This trend not only reflects economic competition
but also a deepening geostrategic rivalry, as both states seek to limit
technological dependence on the other while shaping global norms and
standards in their favour.
For the EU and the rest of the world, this dynamic presents chal-
lenges and choices that impact economic structure, strategic alliances,
and regulatory sovereignty. The first and most immediate implication
is the disruption of global supply chains. Sectors, such as semiconduc-
tors, automotive, telecommunications, and pharmaceuticals rely on in-
puts, markets, and capital from both countries. As US and Chinese
firms reconfigure supply chains to avoid geopolitical risks – relocating
manufacturing, sourcing alternative suppliers, or localizing R&D –
third-country companies face cost increases, supply instability, and the
need to realign strategic partnerships. For instance, the Netherlands-
based ASML, a world leader in photolithography machines critical to
advanced chip production, has been pressured by the US to restrict ex-
ports to Chinese customers. Similarly, German automakers – heavily
invested in the Chinese market – must navigate increasingly sensitive
dual-use technology regulations and geopolitical scrutiny. The UK’s
decision to exclude Huawei from its 5G network, influenced by US se-
curity concerns, has already disrupted telecom infrastructure planning
and incurred transition costs. Investment flows are also affected. Chi-
nese foreign direct investment (FDI) into e.g. the EU and UK has de-
clined sharply, particularly in high-tech sectors, due to increased
scrutiny under foreign investment regimes. The EU’s FDI Screening
46 The Entity List is maintained by the U.S. Department of Com-
merce’s Bureau of Industry and Security (BIS). It includes foreign individ-
uals, organizations, and companies that are deemed to pose a significant
risk to U.S. national security or foreign policy interests. Entities on this list
are subject to specific license requirements for the export, re-export, and
transfer (in-country) of certain items.
47 The CHIPS and Science Act, signed into law on August 9, 2022,
is a significant U.S. federal statute aimed at bolstering the nation’s semi-
conductor industry and advancing scientific research. The act authorizes
approximately $280 billion in funding to enhance domestic semiconductor
manufacturing, research, and development.
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31
Regulation (2019)48 and the UK’s National Security and Investment
Act (2021)49 reflect a growing concern about foreign acquisition of
critical technology assets. While such controls aim to protect national
security, they may also deter benign investment and innovation part-
nerships.
The second implication arises from the bifurcation of digital and
technological standards. Both the US and China are promoting their
own regulatory models globally – the former grounded in norms of
openness and privacy, and the latter based on state-led governance and
data sovereignty. As we have seen, the EU has attempted to chart a third
course, asserting its regulatory autonomy through initiatives such as
GDPR and the DMA. However, the US-China decoupling dynamic
places pressure on this strategy. In a fragmented global landscape,
where firms increasingly align with either the US or Chinese regulatory
orbit, the EU, the UK and others, risk diminished leverage. US firms
can and do resist EU regulatory impositions if they conflict with Amer-
ican standards or export control regimes, while Chinese firms may re-
treat from European markets entirely.
Technological decoupling also affects the flow of knowledge and
innovation, particularly in university-industry collaboration and inter-
national research networks. The securitization of technology has led to
greater scrutiny of academic partnerships, particularly with Chinese in-
stitutions. Governments have issued guidelines and funding restrictions
aimed at preventing technology leakage and espionage in critical fields
such as AI, quantum computing, and biotech. This poses challenges for
open science and international academic cooperation. The increasing
weaponization of research partnerships may limit scientific progress
and reduce opportunities for cross-border collaboration, particularly
with researchers from China and affiliated countries.
Not surprisingly, US and Chinese trading partners, including the
EU, are debating the need for strategic autonomy and technological
self-sufficiency. The EU has embraced this concept through its “Open
Strategic Autonomy” framework,50 which seeks to reduce dependence
48 The EU FDI Screening Regulation aims to enhance the Union’s
ability to identify and mitigate potential risks to security or public order
arising from foreign direct investments into the EU. It establishes a frame-
work for cooperation between Member States and the European Commis-
sion.
49 The NSIA provides the UK government with powers to scrutinize
and intervene in acquisitions that may pose risks to national security. It
applies to both foreign and domestic investors.
50 The European Union’s Open Strategic Autonomy (OSA) frame-
work is a comprehensive approach aimed at enhancing the EU’s capacity
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32
on external actors in key sectors – such as semiconductors, cloud com-
puting, green technology, and pharmaceuticals. Flagship initiatives in-
clude the European Chips Act,51 which allocates over €40 billion to
bolster semiconductor production, and the Gaia-X project, 52 which
aims to develop a sovereign European cloud infrastructure. The UK
faces similar questions about its technological direction and global
competitiveness. Post-Brexit industrial strategy emphasizes national
resilience, research excellence, and alignment with likeminded partners
(especially the U.S., Japan, and Australia) in emerging technologies.
However, both the EU and UK struggle with scale, fragmentation, and
funding constraints, which limit their ability to compete with the mas-
sive industrial policies of the US (e.g., Inflation Reduction Act53) and
China (e.g., Made in China 2025). Moreover, strategic autonomy ef-
forts raise difficult trade-offs. For example, measures seeking to local-
ize production or subsidize national champions can generate
inefficiencies, provoke trade tensions, and conflict with internal market
rules or WTO obligations. For example, the EC has to navigate tensions
between state aid control and the need for industrial support in sensitive
sectors.
The geopolitical dimension of technological decoupling forces
third-parties, such as the EU and UK, to reassess their strategic align-
ment, particularly with the US. The Biden administration pursued
closer coordination with allies on export controls, investment screen-
ing, and technology standards, culminating in initiatives such as the
to act independently in critical areas while maintaining openness to inter-
national cooperation. This strategy seeks to balance economic openness
with the need to reduce strategic dependencies, particularly in sectors vital
to the EU’s security and economic resilience.
51 The European Chips Act aims to bolster Europe’s competitive-
ness and resilience in semiconductor technologies and applications. It
seeks to strengthen Europe’s technological leadership in the field. The reg-
ulation entered into force on 21 September 2023.
52 Gaia-X is a European initiative that aims to develop a federated
and secure data infrastructure, promoting data sovereignty and interopera-
bility across Europe. It empowers businesses, individuals, and govern-
ments with secure, transparent, and sovereign control over data through a
decentralized cloud infrastructure.
53 The Inflation Reduction Act of 2022 (IRA) is a landmark U.S.
federal law enacted on August 16, 2022, aimed at addressing climate
change, healthcare affordability, and tax reform. It represents the most sig-
nificant climate investment in U.S. history and introduces measures to re-
duce the federal deficit.
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33
US–EU Trade and Technology Council (TTC) 54 and the AUKUS
agreement. 55 Following President Trump’s “Liberation Day”, how-
ever, the EU and other traditional US allies have taken a more cautious
and autonomous approach. This raises the risk of intra-Western frag-
mentation. Divergences over digital regulation, data transfers, and in-
dustrial subsidies reflect different normative and policy priorities.
For traditional US allies, the key challenge is to navigate this new
landscape without becoming peripheral actors or passive rule-takers in
a bifurcated world. This will require balancing openness with resili-
ence, autonomy with alliance, and innovation with regulation. In doing
so, both will need to invest not only in technological capabilities but
also in the political and institutional capacity to shape the rules of the
emerging digital order.
VI.D. Risks for the Narrow Corridor of Growth
In a seminal book, The Narrow Corridor: States, Societies, and the
Fate of Liberty,56 Noble Prize Laureates Daron Acemoglu and James
Robinson distinguish between two critical forces in any political order:
the “Leviathan”, representing the state’s capacity to project authority,
enforce laws, and provide public goods; and “Civil Society”, under-
stood as the collective capacity of non-state actors to organize, resist,
and demand accountability. Too weak a state, and society collapses into
anarchy or local despotism; too strong a state relative to society, and
the result is authoritarianism. Liberty and sustainable development are
only feasible in the “narrow corridor”, a delicate equilibrium zone in
54 The US–EU Trade and Technology Council (TTC), launched in
2021, is a bilateral forum aimed at deepening transatlantic cooperation on
trade, technology, and supply chains. It focuses on aligning regulatory ap-
proaches in areas such as artificial intelligence, semiconductors, digital
governance, and sustainability, while addressing shared concerns like non-
market practices and economic coercion. The TTC serves as a platform to
promote democratic values in tech governance and strengthen economic
ties amid growing global geopolitical competition.
55 AUKUS is a trilateral security pact between Australia, the United
Kingdom, and the United States, announced in 2021. Its primary goal is to
enhance defense and technological cooperation in the Indo-Pacific, notably
through support for Australia acquiring nuclear-powered submarines. Be-
yond defense, AUKUS also covers collaboration in cybersecurity, artificial
intelligence, quantum technologies, and undersea capabilities, and is
widely seen as a strategic counterbalance to China’s growing influence in
the region.
56 Acemoglu, D., and Robinson, J.A. 2019. The Narrow Corridor:
States, Societies, and the Fate of Liberty. Penguin Press.
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34
which the state is strong enough to govern effectively but constrained
enough not to become despotic.
The authors distinguish between four different types of Leviathan.
The “Absent Leviathan”, where the state is weak or non-existent. The
result is a form of statelessness that leaves populations vulnerable to
violence, predation, or warlordism. The “Paper Leviathan”, where the
state appears strong on paper – possessing constitutions, ministries, and
formal institutions – but lacks the practical capacity to implement its
authority The state is unable to provide security, enforce contracts, or
regulate the economy. Civil Society may be active, but without a func-
tional state partner, liberty remains unattainable. The “Despotic Levia-
than”, when the state becomes over-powerful relative to society. In this
configuration, the state dominates civil society, suppresses dissent, and
centralizes control. Such regimes may be effective in extracting taxes
or organizing public works, but they do so without meaningful con-
straints or public accountability. And, lastly, the “Shackled Leviathan”,
when both the state and society are strong and mutually constrain. This
is the only configuration conducive to liberty and sustainable develop-
ment. Historical examples include the UK post-Glorious Revolution,
the US post-Constitution, and contemporary liberal democracies with
robust checks and balances.
Liberal democracies, like the EU, face three principal risks as a
result of the current geopolitical tension between the US and China: (a)
the rise of technocratic overreach, (b) democratic fragmentation, and
(c) the erosion of societal trust. Each of these dynamics threatens to
displace the EU from Acemoglu and Robinson’s narrow corridor.
Firstly, in response to geopolitical pressure, states may centralize au-
thority in executive or technocratic bodies to accelerate strategic reori-
entation. While this may enhance policy agility, it also risks bypassing
democratic oversight, civil society engagement, and procedural legiti-
macy. The result is a drift toward a “Despotic Leviathan”.
Secondly, and conversely, internal fragmentation – whether due to
national sovereignty concerns, populist resistance, or lack of consensus
– can lead to political stalemate. This impairs the state’s ability to for-
mulate coherent responses, producing regulatory deadlock and policy
inaction. In the narrow corridor model, this is the risk of the “Absent
Leviathan”, where state weakness leads to democratic dysfunction.
Thirdly, technocratic policymaking, especially in domains like dig-
ital regulation, defense, and industrial policy, can erode public trust if
citizens are excluded from decision-making processes. This demobili-
zation of society weakens the institutional feedback loop essential to
balancing state power with societal contestation, thereby leading to a
“Paper Leviathan” and undermining the narrow corridor’s stability.
One way or the other the US-China confrontation can drive other
countries, especially liberal democracies, out of the narrow corridor,
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35
which entails the risk of descending into anarchy or drifting toward au-
thoritarianism. Both dynamics carry significant political, economic,
and social costs. When a state becomes either too weak or too strong
relative to society, political freedoms, civil liberties, and democratic
accountability deteriorate. The collapse of the narrow corridor under-
mines the impartial enforcement of laws, leading to arbitrary govern-
ance, politicized judiciary systems, and erosion of property rights.
Exiting the narrow corridor results in either state predation or market
fragmentation, deterring investment, suppressing innovation, and caus-
ing economic inefficiencies. The breakdown of the corridor also in-
creases social polarization and entrenches inequality, as state failure or
repression disproportionately affects marginalized groups.
Falling out of the narrow corridor represents a systemic failure of
the balance between coercion and consent, order and accountability.
Whether through excessive centralization or structural weakness, soci-
eties that exit this corridor face a cascade of consequences: repression,
corruption, stagnation, inequality, and conflict. The corridor is not a
destination but a process; one that must be continually defended
through civic participation, institutional reform, and the containment of
both state overreach and societal decay.
In particular, we believe the risk of the EU falling out of the narrow
corridor as a result of the current geopolitical tensions is significant
enough to be concerned. What distinguishes the EU’s narrow corridor
is its “hybrid legitimacy”: EU institutions possess enough autonomy to
act decisively, particularly in market regulation and competition law,
but are constrained by democratically elected national governments and
an increasingly assertive European Parliament. Civil society, through
NGOs, interest groups, and cross-border movements, helped to shape
directives and challenge regulatory overreach. However, this equilib-
rium has always been precarious. The EU lacks a unified demos, and
its political authority is frequently challenged by Eurosceptic move-
ments, national vetoes, and institutional complexity. The question to-
day is whether the pressures of geopolitical rivalry and internal
fragmentation will tip the balance toward authoritarian centralization
or disintegration.
The intensification of the US–China geopolitical rivalry places the
European Union in a structurally ambiguous position. As a bloc of lib-
eral democracies, the EU remains institutionally and ideologically
aligned with the US. Yet it also seeks to preserve its strategic autonomy
in the face of shifting global power dynamics. This dual imperative has
given rise to a series of tensions that challenge the EU’s position within
the narrow corridor. First, the EU’s reliance on American digital infra-
structure and security guarantees threatens its ability to act as a sover-
eign political entity. The dominance of US firms in cloud computing,
digital advertising, and mobile operating systems has produced a form
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36
of technological dependency that constrains policy space. Attempts to
regulate platform power reflect an effort to reassert control. Yet these
measures often rely on enforcement through national authorities with
uneven capacity, limiting their effectiveness. Second, economic expo-
sure to China introduces a different form of vulnerability. European
manufacturers, particularly in Germany, depend on Chinese markets,
while Chinese investments in strategic infrastructure (e.g., ports, tele-
communications) have triggered debates about national security and
democratic values. The EU’s delayed and fragmented response to the
Belt and Road Initiative and 5G rollout revealed deep divisions among
member states. Third, Russia’s increasingly bellicose foreign policy –
manifested through its 2022 invasion of Ukraine, hybrid warfare,
cyberattacks, and energy coercion – poses a significant external shock
that may destabilize this equilibrium.
These external dependencies risk pushing the EU toward a path
outside the corridor. Under pressure from security and economic im-
peratives, the Union may centralize authority in Brussels without suffi-
cient democratic mandate, or fracture along national lines as member
states pursue divergent alignments. The EU risks becoming a “Despotic
Leviathan” led by a few Member states, or an “Absent Leviathan”, if
resistance from Member states produces institutional paralysis, pushing
the EU toward the condition marked by ineffective governance and
fragmentation. Either outcome would weaken the balance between state
capacity and societal oversight that defines the corridor. The challenge
is to build strategic autonomy without sacrificing contestability or plu-
ralism. To remain within the narrow corridor under the mounting pres-
sures of global competition and internal political fragmentation, the EU
must engage in a dual strategy: strengthening state capacity to act deci-
sively in key policy domains, while simultaneously reinforcing demo-
cratic legitimacy, civic participation, and institutional contestability.
The EU must find ways to manage its internal diversity without
defaulting to lowest-common-denominator politics or rigid uniformity.
Asymmetrical integration, allowing “coalitions of willing” Member
states to advance common policies, can enable progress without coerc-
ing reluctant members. For instance, deeper integration in defense pro-
curement or cloud infrastructure could proceed through enhanced
cooperation, while maintaining opt-out clauses for non-participants.
Such flexibility reduces friction, preserves unity, and respects national
democratic mandates. Rather than viewing geopolitical pressures as
justification for technocratic acceleration or national retrenchment, the
EU should treat them as opportunities to deepen its democratic founda-
tions and institutional adaptability. Only by pursuing liberty through
legitimacy can the EU remain within the narrow corridor in a multi-
polar world.
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37
VII. THE T HREE B ODY P ROBLEM
As we have seen above, companies around the world orbit around
three competing regulatory powers – China, the EU, and the US. In the
current geopolitical context, this is likely to be unsustainable. They face
a “three body problem”, like Cixin Liu’s fictional planet Trisolaris.57
The planet’s orbits around three Suns and, therefore, its path is unpre-
dictable. Civilization collapse is almost unavoidable. There is no solu-
tion to the problem; there is one Sun too many.
Given that China and the US are unlikely to change their respective
courses, or coordinate their orbits, the question is whether the EU will
have to abandon its regulatory autonomy and insert itself in one or an-
other sphere of influence. If it does, it loses one of its raisons d’être. If
it does not, its companies may crash under the weight of three Suns,
while their Chinese and US counterparts choose to abandon its orbit
anyways.
The EU does not seem to have many cards to play. Its ambition to
regulate and lead in digital norms is constrained by its technological
dependency. Europe lacks indigenous firms of comparable scale to the
US or Chinese cloud computing, social media, and AI champions. This
limits EU’s leverage in enforcing compliance from foreign firms and
exposes it to retaliatory pressures. Without technological and industrial
weight, the EU is likely to become a “rule-taker”, rather than a “rule-
maker”.
The EU has long sought to avoid binary alignment in global geo-
political rivalries, preferring a multi-lateral approach, based upon the
defense of international law, market openness, and regulatory stand-
ards. But this is untenable unless the EU manages to grow a high tech
ecosystem of its own and achieve digital autonomy. While initiatives
such as the European Chips Act, Gaia-X, the Strategic Compass,58 the
Competitiveness Compass, 59 and proposals for a EuroStack
57 Liu, Cixin. 2014. The Three-Body Problem. Translated by Ken
Liu. New York: Tor Books.
58 Adopted in March 2022, the Strategic Compass is the EU’s com-
prehensive action plan to bolster its security and defense policy by 2030. It
outlines a shared strategic vision among member states. The Compass aims
to make the EU a more capable and autonomous security provider, com-
plementing NATO and reinforcing the global rules-based order.
59 Announced in 2025, it provides a strategic framework to boost the
EU’s global competitiveness, focusing on innovation, decarbonization, and
economic security. The Competitiveness Compass aims to make Europe a
leader in future technologies, services, and clean products, while ensuring
economic resilience and reducing dependencies on external markets.
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38
architecture,60 represent early steps toward reducing external depend-
encies, the EU’s capacity to compete in high-tech sectors remains un-
certain and will require sustained investment, innovation, and public-
private coordination. Even that may prove insufficient. Sustainable
technological leadership depends on more than R&D spending or in-
dustrial policy; it requires cohesive, legitimate, and accountable gov-
ernance structures. Technological competition is not merely a race of
innovation, but a test of political resilience.
As both Washington and Beijing push for technological self-suffi-
ciency and influence over global standards, the EU is under increasing
pressure to define its own strategic posture.61 The choice of sphere is
not trivial. Whatever its choice it will involve significant political and
economic cost. Hitherto, the ideological, military, and economic align-
ment of the EU and the US was undisputed. But populism is giving rise
to tensions both within the EU and between the EU and the US. Mean-
while, the degree of economic interdependency between China and the
EU has increased constantly over time.
Choosing between the US and Chinese spheres of influence is not
a choice between different “civilizations”,62 their deep-seated cultural
and ideological differences. The clash is between economic governance
models, differing not only in institutional design but also in the norma-
tive roles assigned to the market and the state. As Tooze (2020) ar-
gues, 63 the post-Bretton Woods order was not designed to
accommodate a state-capitalist superpower within its liberal frame-
work. The friction arises not from irreconcilable cultural identities, but
from deep disagreements about the role of the state in the economy, the
legitimacy of industrial policy, and the architecture of global trade
60 EuroStack is a strategic initiative focused on achieving European
digital sovereignty by developing a comprehensive, EU-led technology
stack. It encompasses efforts to build and integrate European capabilities
in areas such as cloud computing, semiconductors, artificial intelligence,
and cybersecurity. The initiative seeks to reduce dependency on non-EU
technologies and enhance the EU’s competitiveness in the global digital
economy.
61 For instance, companies like Siemens, Bosch, and Ericsson face
increasing pressure to align with Western restrictions on Chinese technol-
ogies, even when such alignment threatens market access in China. Simi-
larly, European universities and research institutions are being drawn into
security-based screening of technological partnerships, especially in sen-
sitive dual-use areas.
62 Huntington, S. P. (1996). The Clash of Civilizations and the Re-
making of World Order. Simon & Schuster.
63 Tooze, A. 2020. Shutdown: How COVID Shook the World’s
Economy. Viking.
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39
governance. In none of these regards the EU is perfectly aligned with
either the US or China.
Dealing with the three body problem may require addressing the
so-called Rodrik’s “trilemma of the world economy” (Rodrik’s tri-
lemma).64 This trilemma posits that economic globalization, national
sovereignty, and democratic politics are mutually incompatible. A
country can at most fully achieve two out of these three objectives, but
not all three simultaneously. Attempts to push globalization beyond tra-
ditional trade into areas like regulation clash with national democratic
choices. When countries try to achieve all three goals at once, tensions
inevitably emerge. The implications of the trilemma are depressing: if
a country maintains national democracy and national sovereignty, it
must limit globalization to protect domestic preferences; if it pursues
globalization and democracy, it must cede sovereignty to supranational
institutions, leading toward global governance; if it seeks sovereignty
and globalization, it must suppress democratic responsiveness, favour-
ing technocratic or authoritarian decision-making. Europe wants to
achieve the three goals. This may be impossible in the current geopo-
litical context.
VIII. C ONCLUDING R EMARKS
The international trading order has entered a new phase. On the one
hand, this new phase is one in which traditional border measures are no
longer seen as the principal determinants of trade flows, but where do-
mestic regulations and strategic responses shape the political economy
of globalization. BTBs and retaliatory tariffs are no longer side-issues;
they are the main arenas in which trade conflicts are fought and re-
solved. On the other hand, the new international trading (dis)order is
characterized by the technological, economic , and military, rivalry be-
tween the US and China, that has evolved into a process of strategic
decoupling, with far-reaching consequences for trade, investment
flows, global supply chains, and digital infrastructure. These geopolit-
ical changes places the EU, and many other middle-powers, especially
in the West, difficult position: institutionally and ideologically aligned
with the US, but economically dependent on Chinese imports and ex-
ports. In this new geopolitical context, asymmetries in digital regulation
are interpreted as BTBs and trigger retaliation. As we discussed above,
clear example is provided by the EU DMA. To mitigate these tensions
the EU could consider dialing down DMA enforcement while
64 Rodrik, D. 2011. The Globalization Paradox: Democracy and the
Future of the World Economy. W. W. Norton & Company. See also Ro-
drik, Dani. 2018. Straight Talk on Trade: Ideas for a Sane World Economy.
Princeton University Press.
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reinvigorating ex-post enforcement, aligning its digital regulatory
framework with the US. This pragmatic response would reflect the fact
that there is no chance that the EU regulatory model becomes globally
predominant, influencing international norms and practices. Yet, we
doubt such a change would make any difference. The Trump admin-
istration is also likely to object to the ex-post enforcement of EU com-
petition law if that is seen to affect US firms disproportionately. As
former Chinese Premier Deng Xiaoping famously said, “it does not
matter if a cat is black or white so long as it catches mice”.65 The Trump
administration will likely oppose the black cat of ex-post antitrust en-
forcement, as it does with the white cat of ex-ante regulation for as long
as it targets (mainly) US firms. Thus, the choice confronting the EU
goes beyond retaining the DMA and its other digital regulations or giv-
ing them up. The choice it faces, like many other countries, is between
strategic autonomy and dependency and, if it choses the latter, between
the US’s and China’s spheres of influence. Unlike the inhabitants of
Trisolaris, escaping to another planet is not an option.
* * *
Conflicts of Interest Declaration. This paper has not been commissioned
or funded by any party, and no party had the right to review the paper prior
to its circulation. Jorge Padilla and Vanessa Zhang are solely compensated
by Compass Lexecon, an economic consultancy. As consultants, they have
represented many companies over the years, on both the complainant and
defendant side. They hold no paid or unpaid position as officer, director,
or board member of non-profit organizations or profit-making entities
whose policy positions, goals, or financial interests relate to the article. The
list of their clients can be found at www.compasslexecon.com/profession-
als. This paper does not necessarily represent the views of Compass Lex-
econ or its clients.
65 In 1962, amidst China’s recovery from the Great Leap Forward,
Deng Xiaoping invoked a Sichuan proverb: “It doesn’t matter if a cat is
black or white; if it catches mice, it’s a good cat.” He used this analogy to
advocate for practical solutions over rigid adherence to ideological doc-
trines, emphasizing that policies should be judged by their outcomes rather
than their alignment with a particular ideology.
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