ssrn-5735925
The Political Economy and Geopolitics of AI Regulation
Michael G. Jacobides, London Business School
Annabelle Gawer, University of Surrey
Nikolaus Lang, BCG Henderson Institute
David Zuluaga Martínez, BCG Henderson Institute
11 November 2025
Forthcoming in Management & Business Review
Executive Summary
Regulating AI has become a strategic battleground, yet debate remains stuck in
technology and policy silos. We explain what AI regulation covers and offer a
political-economy and geopolitical lens that explains who regulates AI, how, and why.
At the national level, we distinguish “supplier” states, which seek leverage by
producing frontier models, from the many “adopter” states that focus on use. This
split—amplified by Big Tech lobbying—fragments rules and erodes market
contestability. At the functional level, regulation focuses on model safety, robustness
and transparency; governance of deployments in sectors and professions; and
system-level integration and market structure—interoperability and portability,
competition, and the allocation of data and intellectual-property rights. Drawing on
comparative policy evidence and corporate cases, we diagnose three failures of the
current dynamics: regulatory drift, litigation-led rule-making, and ecosystem lock-in.
Moving from description to prescription, we propose layered, sector-embedded
governance that separates oversight of models, deployments and systems and
applies domain expertise at each layer, enabling executives and policymakers to
treat regulation as deliberate market design aligned with economic and geopolitical
objectives.
Introductory Note
Michael G. Jacobides, Annabelle Gawer, Nikolaus Lang, and David Zuluaga
Martínez argue that AI regulation reflects domestic political economy and geopolitics.
They urge layered, sector-embedded governance to enable AI to revitalize
economies as well as check corporate concentration, align suppliers and adopters,
and keep markets contestable.
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The Drivers of AI Regulation
Technology reshapes industries and redefines competitive dynamics. These days,
regulation is no longer an afterthought; it is central to strategic advantage, “the new
hot thing in strategy.”1 Firms that once focused purely on innovation and execution
must now contend with an increasingly complex and politicized regulatory
environment. Some actors challenge any move to regulate as innovation busting,
while others embrace the need for certainty, collaboration, alignment, and checks
on excessive power, while grappling with the specifics.2
This is especially true in the digital and tech domains, where the rise of digital
platforms and ecosystems has triggered intense regulatory soul-searching. These
business models challenge traditional regulatory categories, blurring the boundaries
between firms and industries, redefining market power, and introducing
dependencies between sectors.3 Yet regulatory responses have often been
reactive, fragmented, and outdated. In attempting to discipline tech power—with
measures like the EU’s Digital Markets Act, US antitrust suits, or data sovereignty
efforts—regulators have struggled to keep up with business models and
technologies whose evolution outpaces legislation. Even well-intentioned regulation
risks irrelevance and unintended consequences. Yet the emergence of artificial
intelligence (AI), and particularly the meteoric rise of generative AI (GenAI), has
added a new urgency and complexity to regulating technology.
As AI rules and regulations continue to proliferate and change, technologists and
executives need a compass to guide their expectations, while policymakers need to
rapidly learn a great deal so they can devise better boundaries. All of them would
benefit from a rigorous understanding of how regulation is shaped by the political
economy and geopolitics of AI, and particularly of GenAI, which dominates current
policy discourse and action.
The political economy of GenAI comprises the complex interactions between
regulators, businesses, and civil society and how those interactions guide
regulation. What gets regulated, how, and by whom is determined by a complex
negotiation of interests and incentives between various parties: policymakers who
are under pressure to “do something” about AI, whether substantive or symbolic;
the representatives of powerful tech firms seeking to influence outcomes under the
banner of “responsible AI” while lobbying for flexible, innovation-friendly rules;
traditional incumbents seeking protection or exemptions; and non-business societal
actors who generally advocate for stronger protections for consumers, small and
medium enterprises (SMEs), freelancers, gig economy workers, and citizens.
The political economy of GenAI is essentially domestic; it concerns the actors that
shape regulatory choices within a given jurisdiction. However, these domestic
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dynamics are part of the broader geopolitical context. At the same time, the
regulation of GenAI will be a product of each country’s geopolitical ambitions and
vulnerabilities with respect to the technology. AI industry leaders will also use their
power to influence regulatory policy, playing governments against each other and
exploiting their ambitions.
The State of Play
GenAI has become the focal point of regulatory discourse because it dramatically
increases the impact of the AI family of technologies. Given the competitive
dynamics of the GenAI industry, regulatory action is particularly urgent. Moreover,
legacy AI regulation is not adequate to the challenge of GenAI. We must
understand the geopolitics and political economy of GenAI specifically as
determining the future trajectory of broader AI regulation.
Why GenAI dominates AI policy discourse
AI’s impact is expanding from focused intelligence to strategic infrastructure. It
began as a highly specialized tool that could automate predictions, optimize
logistics, and filter content. It was initially applied to specific functions, often by tech
firms that already had clean data, agile teams, and modular architectures. Rapid
technical advances, cheaper computation power and increasing sophistication in
leveraging Machine Learning and other forms of AI to problems in sectors from
banking and loan origination to predictive maintenance in manufacturing to
healthcare and calibrated advertising and matching paved the way for the growth of
excitement for AI.7 Tools that complemented organizational processes, data
infrastructure, and were well integrated to regulatory settings produced better
results.
Generative AI, on the other hand, is not just another productivity tool; it is a class of
technologies that is changing whole systems. Generative AI has expanded the
domains AI can cover and the types of data it draws on. It has also enabled AI to
generate qualitatively different, and novel content. By mimicking human expression
and reasoning, GenAI extends AI’s reach, moving into broader cognitive,
professional, and particularly creative domains. It blurs boundaries between
producing and consuming content, between junior employees and automation,
between human judgment and machine suggestion, between performance and
understanding.8 And unlike those of prior waves of automation, the effects of GenAI
are not isolated; they are diffuse and pervasive and may compound.10
Far from simply automating concise tasks, GenAI can reshape workflows, alter
hierarchies of skill, and undermine established indicators of expertise.12 It is
invading fields like law, consulting, education, and software, where credibility and
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craft were once the preserve of trained human professionals. GenAI is both far
more capable than AI and also far easier to use. The natural language interface
dramatically democratizes access to GenAI tools and allows it to accomplish a wide
range of tasks including coding, termed vibe coding. GenAI may subtly but entirely
redefine the infrastructure of knowledge work (a topic we’re currently investigating
in a related project).
But the pace and magnitude of GenAI’s impact on the economy are not just a
product of technological potential; they depend just as much on what economic
actors choose to do with it. Still, the likely, or at least possible, systemic
transformations of GenAI do explain why generative models and their novel
regulatory concerns no dominate policy discourse about AI.
Why this moment matters
GenAI regulation is urgent because of both the magnitude of the technology and
the unprecedented speed of its development. Despite recent corporate rhetoric, we
might need to act prudently and firmly to establish the regulatory contours of this
new field.14 Indeed, government intervention can complement innovation in AI,
shaping its innovation trajectory to engender social benefits.16 Such intervention
could chill innovative activity, but some actors may also have self-servingly
overplayed that risk.17 And as cutting-edge research has moved away from top
Universities to a handful of corporations, these corporate giants are also starting to
reverse the trend for open standards and transparent communication, raising
concerns about the future of AI. As the leadership of Stanford’s Human AI institute
recently said, We have a fleeting opportunity to shape the trajectory of AI before it
shapes us.18
Innovation does not necessarily lead to collaboration.
One central issue here is that, while GenAI may be considered a general-purpose
technology, it is not modular.20 Managers must coordinate it within and between
firms. And its success depends on how it can be embedded and complemented in
practice, which, in turn, depends on how regulation shapes the incentives for
collaboration and coordination between firms and what complementary activities
and investments they undertake, which the state may be able to coordinate and
encourage, laying the foundation for innovation ecosystems.21 Strong uncertainty
limits the power of market forces, even, and perhaps especially, in the absence of
regulation. Innovation does not necessarily lead to collaboration.
And in the case of AI, a fast-moving market with platform characteristics or massive
economies of scale in some parts of the sector, there is reason to believe that
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regulators should take early action to establish a competitive perimeter.25 And even
beyond the apparent concentration and power of GenAI or of foundation models
themselves, there is a risk that GenAI exacerbates the existing winner-take-most
dynamics of digital markets.26 Large firms with proprietary data and the ability to
integrate systems look set to lock in their advantages while the rest struggle to
adapt. Poorly designed regulation could further entrench this dynamic by raising
compliance costs, ossifying standards, or allowing incumbents to capture the
market.
Well-calibrated regulation, by contrast, can be a strategic equalizer, opening up
access to data, clarifying the rights and responsibilities of all participants, and
ensuring that innovation does not outpace accountability. It can also reinforce
national strategic aims by fostering domestic AI ecosystems, setting defensible
norms, and providing leverage in international negotiations.
All too often, however, the current approach falls somewhere in the middle, being
too abstract to shape practice and enforcement and too slow to respond to change.
We need a more grounded, strategic view of AI regulation, not just to mitigate risks,
but to consciously structure the market.
The inadequacy of legacy AI regulation
The evolution of AI, from traditional predictive models to advanced generative
systems, has produced complex challenges that the existing regulatory frameworks
struggle to address. Early AI applications prompted regulation that focused on data
privacy, bias, and transparency. GenAI introduces complex issues related to
downstream usage and the ownership of training data. To thoroughly understand
the political economy of GenAI, it is first necessary to understand the implications of
regulating, or not regulating, these novel areas.
Early AI systems were designed primarily for specific tasks including credit scoring,
fraud detection, and medical diagnostics. Its use in these applications raised
concerns about data privacy, algorithmic bias, and the transparency of its
decisions. Regulators responded with:
• Data protection laws: The European Union's General Data Protection
Regulation (GDPR) emphasized individual consent; collecting only necessary
data, termed data minimization; and the right to an explanation for automated
decisions, a direction also followed by the EU AI Act.
• Bias and fairness guidelines: Regulators issued guidelines to restrict
discriminatory products of AI systems, particularly in sectors like finance and
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employment, with many, like the EU AI Act, requiring that companies disclose
their use of AI.
• Transparency and accountability measures: Regulators required that
companies document the processes behind AI decision-making and
established mechanisms for establishing accountability to build trust in AI
applications.
However, GenAI, which is capable of creating text, images, and a variety of other
content that appears to be human-generated, presents entirely new regulatory
challenges that these existing frameworks are ill-equipped to handle.27
Intellectual property and training data
GenAI models are trained on vast datasets which include copyrighted materials.
This practice raises significant concerns about intellectual property (IP).Managers
and regulators should consider:
• Legal disputes: The lack of clear regulations has led to legal challenges, with
courts being called upon to determine whether the use of copyrighted
materials for AI training is legal. The New York Times, for example, is suing
OpenAI and Microsoft for copyright infringement, alleging the unauthorized
use of its articles to train AI models28 and Anthropic agreed to pay $1.5 billion
to authors and publishers for a class action lawsuit covering 465,000 pirated
books.29
• Transparency in data usage: Some argue persuasively that AI developers
should disclose the sources of their training data to ensure that copyrighted
materials are not used without permission.
• Consent and licensing: Although AI developers argue that it will impede
progress, if we take society’s perspective it is hard to dispute that we should
establish systems for obtaining consent and licensing for AI’s use of
copyrighted content, both to protect creators’ rights and to insure that
companies obey both the spirit and the letter of the law.
The existing IP laws are not sufficient to the complexity of GenAI technologies. The
window in which regulation can make a tangible difference is closing fast because,
in future, artificially generated, or synthetic, data is expected to become central to
training AI models.
Downstream usage and sector integration
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GenAI's capacity to create content that seems human raises questions about
integrating it into various sectors. The technology has significant legal and ethical
implications. In healthcare and law, for example, regulators must scrutinize the use
of AI-generated content with an eye to accuracy, accountability, and ethics.30
Regulators should also consider sector-specific regulations that address the unique
challenges of GenAI in different industries, making sure that companies use it in
keeping with the standards of their sector and the broader public interest.31
Current regulatory approaches are rarely sufficiently granular
to address concerns about the use of GenAI within specific
sectors.
Current regulatory approaches are rarely sufficiently granular to address concerns
about the use of GenAI within specific sectors. They leave gaps in oversight such
that their use is uncertain and regulators are building a patchwork of solutions that
will be difficult to align globally.32,33
Regulators must contend not only with the interactions between humans and GenAI
systems, but also with the interactions between different AI systems, which will
come to define many markets as so-called AI agents become more common. A
world in which machines can carry out market transactions without benefit of human
participation poses entirely different challenges from one in which machines can
mislead, deceive, or exploit humans.
Summing up, in response to the transition from predictive AI to GenAI, regulators
must reevaluate their frameworks, emphasizing downstream usage and liability as
well as data ownership.
The National and Corporate Logic that Shapes AI Regulation
Like other AI technologies, GenAI crosses borders. Yet the policies that govern it
are deeply rooted in national legal traditions. As a result, global regulation varies
wildly, reflecting differences in domestic political economies as well as the specific
national interests, institutional capacities, and geopolitical ambitions of individual
countries.
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Unequal prospects and divergent approaches
GenAI expands AI’s overall impact, but it also raises the geopolitical stakes. As a
driver of economic value, military advantage, and cultural influence, it has become
a vital policy concern. How and if countries choose to regulate AI is largely a
function of national strategies developed or revised in the face of GenAI.
These national strategies are shaped, initially by each jurisdiction’s emphasis on
either securing a position as a supplier of GenAI or furthering its adoption on the
demand side. While many countries profess an aspiration to become AI-sovereign,
able to develop, govern, and use AI on their own terms, for most the reality is
unattainable. Developing GenAI is expensive and technically complex. Very few
countries are in a position to sustain a geopolitically salient role as its suppliers. For
the few that can, regulation is as much about fostering a growing GenAI industry,
particularly the development of foundation models, as it is about managing the risks
involved in the use of its products. The national strategies of the rest, who have
little influence over how the technology is produced, tend to focus more on adopting
it safely and effectively. Just eight countries produced all of the leading GenAI
foundation models, as ranked in the Stanford HELM Leaderboard. The US and
China jointly account for nearly three-quarters of that number (see figure 1).
Regulation in countries that supply GenAI technology is, unsurprisingly, shaped
largely by their interest in retaining and expanding their influence. Countries that
need only focus on the adoption and application of GenAI tend to take a more
defensive and reactive stance.
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Companies trying to become GenAI suppliers face significant barriers. Developing
competitive foundation models is costly and technically challenging, and executives
must secure a great deal of computing power in the form of AI data centers to serve
them on a large scale. A recent analysis by the BCG Henderson Institute concluded
that there are effectively two GenAI superpowers: the US and China. There are also
a handful of lesser powers that might manage to become suppliers, including the
EU, Saudi Arabia, the UAE, Japan, and South Korea.34 This analysis does not rule
out the possibility that other countries may emerge as important players. The UK,
Canada, and Israel, for example, have strong AI research which could produce
breakthrough models with superior capabilities. Indeed, the UK and Canada have
produced some of the most influential AI innovations, but they don’t have the capital
or the computing power to compete effectively in the global GenAI market (see
appendix 1).
In countries that focus on furthering adoption and developing GenAI applications,
regulators focus less on accelerating the development of new models or slowing the
advance of geopolitical rivals and more on ensuring safe use of the technology in
alignment with human values. They also work to protect the one strategic
technological asset over which they have effective jurisdictional control: data. For
most countries, AI sovereignty is practically unattainable. And when it comes to
controlling GenAI systems, the stakes are very high. Executives and technologists
should therefore expect geopolitical dynamics to reinforce the years-long trends
towards data nationalism and computing-location requirements (see figure 2).
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The significance of this divide between national strategies that focus on supply and
those that focus on demand is exemplified by how the EU’s debate about AI policy
has changed.35 Since the 2024 Draghi report’s, which called for a renewed focus on
competitiveness, European regulators began to see that they could empower
European companies and not just police a market dominated by foreign players.36
The geopolitical stakes of the AI race are pushing EU actors into a more offensive
stance, contending in the global GenAI supply market. Their new approach may
alter the entire trajectory of EU regulation as it is turned toward the development
and growth of a robust GenAI industry.37
Corporate influence
National policymakers and regulators make decisions in the context of global AI
strategies. Corporate leaders, on the other hand, see their companies as the
primary targets of regulation and their response is far from passive. Indeed, they
actively shape policies in keeping with their strategic interests. Corporations, and
particularly big tech companies, have data, distribution, and cloud infrastructure
advantages that position them to readily incorporate AI. Unlike other actors in the
political economy of GenAI, they have an established advantage that could prevent
competition and ensure that GenAI models do not become interchangeable.
Indeed, tech businesses that supply GenAI are the most powerful non-state actors
in this political economy, shaping AI regulation in their own favor.
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Existing tech players are already moving into position to absorb new entrants and
use AI to strengthen their hold on their own customers (see figure 3). In order for
vital innovation to continue, regulators must not only ensure safety and fairness, but
create an environment in which new entrants and challengers can plausibly
compete. The task is problematic, since the incumbents can readily integrate GenAI
into all their services—from cloud infrastructure and enterprise software to
consumer search and productivity tools. Of course these firms are not all equally
keen to facilitate contestability or equally capable of affecting it, but absent
regulatory action, the structural trend is clear enough: as GenAI is embedded in
existing systems, the barriers against new competitors grow, even when their core
technology is on a par with that of incumbents.
The interactions between corporate interests and national strategies are complex,
revealing how the geopolitics and political economy of GenAI influence each other.
National leaders who want to strengthen domestic GenAI suppliers may have to
balance increasing competition against an enduring geopolitical advantage. The
release of DeepSeek’s R1 model just a few months after OpenAI’s pioneering o1
model revealed this tension, showing that fast followers can very quickly catch up
with pioneers. For the end user, R1 is 90 percent cheaper than o1. This is great
news for consumers of the technology, but represents a structural challenge for
pioneering GenAI labs which, having spent billions developing novel architectures
and engineering techniques, see them replicated by rivals within months and at a
lower cost.38 Representatives of western GenAI labs, which once pushed for
minimal or no regulation, are now urging their governments to erect ever-higher
barriers against foreign competition (see text box 2).
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And the many businesses and people who rely on or are threatened by GenAI also
participate in its political economy, participating in domestic policy debates. Unlike
tech giants, however, users have little coordinated agency. As a result, they have
less power to advocate for or shape regulation even though they are vital in
allowing the technology to create broader societal and economic value.
Policymakers, inundated with pleas, grasping at dwindling resources, and beset by
an ever-expanding set of complex problems, are ill-equipped to defend these
important but less powerful people who will be affected by AI. And regulatory action
is not driven by aspirational agendas, but by history and existing silos, especially
when those who are regulated have significantly more technical expertise than
those who have the unenviable job of setting the rules.
Global leaders must make a concerted effort to harmonize
regulations, promote transparency, and ensure that AI
development is aligned with broader societal values and
interests.
Current AI regulations show a strategic divergence between countries engaged in
geopolitical competition and corporate influence on policy, leaving global regulation
fragmented, often overlooking critical aspects of integrating AI and governing data.
Global leaders must make a concerted effort to harmonize regulations, promote
transparency, and ensure that AI development is aligned with broader societal
values and interests. At the same time, we need to better understand how policy
affects the industry so that we can shape the impact of AI effectively manage its
broader repercussions.
What Could Go Wrong
AI regulation can shape entire markets, manage complex economic changes, and
define legitimacy for a technology that is as promising as it is problematic. Yet
current regulatory debates and initiatives do not address how AI is actually
changing business and society, in part because they neglect its geopolitics and
political economy.
Regulation should center on uses, not technologies
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So far, regulators have focused on the technological design of specific GenAI
foundation models, a tech-centric model. This approach is a mistake because rapid
technological developments can quickly and unexpectedly render regulations
obsolete. Biden-era regulations in the US, for example, attached regulatory scrutiny
to specific technological features like the quantity of compute used to train
foundation models.39 And other jurisdictions emulated that approach. Yet as
designers brought new approaches to GenAI models— notably the test-time
compute approach pioneered by OpenAI in 2024—these rules could no longer track
AI’s capabilities. For this new reinforcement learning, raw FLOPs, a count of math
operations per second, abruptly mattered less than high-bandwidth memory. The
change also made China’s stockpile of Nvidia A800/H800 chips even more valuable
and exposed a loophole in US export controls. To avoid this kind of specific
technical irrelevance, regulators must build more stable frameworks that focus on
what the technology can be used to do.
While policymakers fret about frontier capabilities, alignment with human values,
and existential risk, the most immediate challenges right now are about application:
how AI is used in various sectors, professions, and public services. The risk lies not
just in what AI can do, but in what firms and institutions can do with it. These
dangers include the opaque use of AI in hiring, healthcare, finance, and law; the
creeping erosion of accountability; and the further consolidation of power so that a
handful of players control both the infrastructure and the use of AI. As the recent
report from London Business School / Institute of Directors / Evolution Ltd revealed,
the problem is that regulators dwell on technology while businesses are already
busy integrating AI into their practice.40
The tech-centric model is also vulnerable to profound information gaps between
regulators and the leaders of tech giants who are in the know about the frontier of
technology. It also neglects the vital perspectives of corporate and personal users.
The inertia of regulatory silos
In most jurisdictions, regulation follows function: data privacy, employment law,
consumer protection. But AI transcends these boundaries. It affects what counts as
legitimate expertise, who has opportunities, and how decisions are made and
justified. These changes redistribute value and opportunity, introducing new
concerns about fairness and risk. Rules that were designed to protect fairness,
safety, or competition are now being stretched or bypassed altogether.
We need regulatory perspective as wide as the policy visions reflected by national
AI strategies. These strategies reflect intentional geopolitical bets informed by
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economic, security, and cultural considerations. Rather than disjointedly resolving
legal questions one by one, AI regulation should likewise aim to encompass the
broader societal and economic implications of the technology.
Managing the full implications of technically complex technologies that are
imperfectly understood will require some experimentation with regulatory
governance to create a healthy exchange of knowledge between regulators and
technologists. Efforts like the UK’s AI Regulation Bill, which calls for the creation of
an AI authority that cuts across boundaries, have already demonstrated that
establishing these lines is easier said than done.43
And for all of our excitement about coordinated and thoughtful responses, we will
have to acknowledge, as social scientists have done for years, that inertia is likely
to prevail with regard to substance and administrative division of labor.44 If current
trends continue, we will see evidence of strategic drift in several forms:
National fragmentation and regulatory arbitrage
Countries will continue to adopt divergent rules that reflect their political traditions
and lobbying dynamics. A few jurisdictions, notably the EU may impose horizontal
AI frameworks. Others will default to voluntary approaches, often by sector. This
divergence will give global firms arbitrage opportunities, allowing them to deploy AI
wherever regulation is weakest or slowest.
Rules shaped by courts, not legislatures
In the absence of clear statutory rules, IP disputes about GenAI, like The New York
Times v OpenAI and the Reddit and GitHub user cases, will become precedents.46
Critical questions about data rights and economic value will therefore be decided
through litigation, often in US courts, rather than through democratic or multilateral
processes.
Corporate capture of the policy agenda
Firms with foundational models will continue to shape global governance, setting
standards, framing questions technically, and promising to regulate themselves
through AI safety pledges and the like. This regulatory capture may not be a matter
of corruption, but rather of dependence, with regulators and legislators relying on
private firms for expertise, infrastructure, and implementation, much as they did
with platform governance.
Slow, uneven integration into sectors
Many governments will struggle to translate general principles into actionable
guidance for all sectors. Without strong horizontal coordination or an empowered
central agency, regulatory responsibility will fall to an uncoordinated range of
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bodies. The greater the complexity and societal importance of a sector, for example
health, law, education, the greater the burden of regulations and the harder it is to
use AI effectively. Not coincidentally, these are the very sectors in which AI has the
greatest potential to increase social welfare, making slow and uneven progress
particularly harmful.
Unintended consequences to small outsiders
If AI regulation is enacted simply to regulate all things AI, and without attention to
and the details of each sector, it can impose an administrative burden that large
firms can manage but that devastates small, entrepreneurial firms.
Acceleration of ecosystem lock-in
If left unchecked, GenAI is likely to help a handful of firms to establish rigid control
of compute, models, deployment frameworks, and distribution channels, in short,
the whole AI ecosystem. Their power will shape who benefits from AI and even how
the economy is organized, fueling their market power, rising inequality, and an ever
more bifurcated model in which a few, highly concentrated firms win and many
others struggle or go under. It is therefore essential for regulators and leaders to
understand the dynamics of AI-induced disruption.48
More favoritism and industrial capture than policy
Rather than focusing on effective industrial policies, local powers will try to secure
preferential treatment and protection. This effort may impede efficiency for final and
intermediate users and, worse still, slow the very advances that regulation should
foster. There is mounting concern, for instance, about tech firms persuading
governments, including the UK’s, that AI is “special” and should therefore be
exempt from intellectual property obligations, even though existing statutes might
apply if effectively enforced. Firms’ requests for special privileges in the form of tax
and other incentives, in exchange for the promise of “building AI advantage,” may
also be hard for governments to resist. The calculus is complicated one. Meanwhile
finding a balance between safety and competition or current benefits vs.
opportunities for future challengers, or between a range of other dimensions, is
difficult, while the sophistication and resources of the interested parties dwarf those
of overstretched public authorities, making it an uneven match.
Looking Ahead: Principles for More Effective AI Regulation
However likely strategic drift may be, it is not destiny. We can and must build a
robust regulatory framework for AI. And we must start by recognizing the
geopolitics and political economy specific to GenAI. The resulting framework should
have the following characteristics:
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Layered and modular
Regulation should distinguish between governance of models, ensuring safety,
robustness, and transparency; overseeing deployment, for use in sectors,
professions, and services; and integration with systems, and its effect on
ecosystems, market structure, and interdependencies.
Each layer may require a distinct governance structure with specific capabilities:
deep technical expertise for the technology-oriented model governance, strong links
to industry for overseeing deployment, and so on. We expect that regulation of
system integration will become more important as agentic uses of AI begin to create
semi-autonomous marketplaces. For example, regulators will need to contend with
the consequences as digital advertising markets shift away from Internet search
and towards GenAI aggregating information or of AI agents becoming proxy
consumers in various digital markets.
Embedded by sector
Many of the risks and opportunities of AI depend not on the design of the
fundamental AI models but rather on how they are used in specific domains.
Regulation must work with the existing governance of each sector, for example with
financial regulators, health oversight bodies, and education ministries, bringing
them AI literacy. GenAI is a general-purpose technology and the boundaries
between sectors tend to fade in an economy shaped by expanding systems, but the
institutional infrastructure of regulation is still largely at the sector level. Regulators
will find this existing infrastructure to be an asset to designing regulations that focus
on the specifics of how AI is used in particular parts of the economy and society. AI
will be everywhere, and while some coordination between sectors will be welcome,
regulators should focus largely on each sector separately.
Geoeconomically aware
Effective regulation must anticipate how AI will change value across borders,
industries, and firms. That means governments must align AI regulation with their
broader industrial strategy, with competition law, and with digital sovereignty
policies, especially those concerning data, cloud, and compute infrastructure. Even
fiscal policy may be relevant, since it directly affects the economic case for rapidly
automating labor.49 Alongside rule-making, states can use public investment and
procurement to shape the stack itself. Europe’s emerging Eurostack playbook
combines open interfaces with demand-side preferences in public tenders, turning
sovereignty into practical portability and switching power rather than unlikely-to-
arrive autarky.50
Explicit about data and intellectual property
Policymakers must confront the issue of who owns training data. They must clarify
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what constitutes fair use of material in the public domain; whether it is necessary to
obtain consent or provide compensation when scraping data; how creators and
publishers should be compensated (an issue that Australia, Canada, and France
are already addressing); and whether, and to what extent, intellectual property
rights extend to synthetic data which trained models generate for use in further
model training.51
Emerging proposals, including the UK’s AI Regulation Bill or the amendment tabled
by Baroness Beeban Kidron in the data bill under discussion on May 2025, offer the
beginning of a template, especially in their provisions that requiring organizations to
keep records of training inputs and intellectual property. Yet across the world’s
jurisdictions, such obligations remain rare and often vague.
Designed to rein in ecosystem power
The UK Competition and Markets Authority’s ecosystem mapping clearly reveals
that foundational model providers, including OpenAI, Google DeepMind, and
Anthropic, are ever more central to how AI is integrated into services further
downstream. But policymakers must pay attention to broader ecosystem effects,
especially since foundation models may become like utilities, while the power
moves to some other part of the system. Effective regulation must therefore
establish interoperability standards that prevent lock-in; ensure that developer and
deployment markets permit contest; address the leverage generated by adjacent
domains, like cloud combined with AI and productivity software; and consider how
AI is changing the power dynamics of specific downstream markets. Unless
regulators address these issues, powerful firms may create a self-reinforcing loop in
which AI fuels the further concentration of economic and political power.
Recognize that regulation enables as well as constrains
Too many people see regulation only as a set of restrictions. But as
OECD/BCG/INSEAD’s 2025 study shows, governments can also use incentives
and facilitation to shape AI adoption.52 They can support training and education,
provide access to high-quality public data, simplify procurement, and advise small
and medium enterprises. Enabling regulation—whether through targeted subsidies,
investment in infrastructure, or facilitating institutions—can expand the productive
diffusion of AI, especially to less digitally mature firms and sectors. Since even the
most advanced economies are adopting enterprise AI at relatively modest rate,
these supportive measures are particularly important (see figure 4).53 We need to
view regulation and state intervention as a staircase, not a guardrail, a pathway
rather than a barrier.
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The window for shaping the trajectory of AI is quickly closing.
The window for shaping the trajectory of AI is quickly closing. The infrastructure is
already being built. Business and political leaders are already forming the power
structures, both nationally and globally. If regulators continue to muddle through,
they will entrench the incumbents, miss the redistributive effects, and leave critical
questions to litigation rather than policy. They will also risk focusing too much on
technology and the need to be seen to “do something,” adding a layer of
bureaucracy with little effect and overlooking the crucial issues of downstream
application.
To avoid this outcome, policymakers must stop asking “What does AI do?” and start
asking “What kind of economy—and society—do we want? How can we make sure
AI brings it about, sector by sector?”
Acknowledgements
We would like to thank BHI’s Etienne Cavin for his contribution to this article and
Tom Albrighton for able copyediting. This research was made possible by funding
from BCG’s Henderson Institute, Evolution Ltd, and the London Business School.
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Author Bios
Michael G Jacobides is the Sir Donald Gordon Professor of Entrepreneurship &
Innovation and a professor of strategy at London Business School, as well as
Evolution Ltd’s lead advisor. He is an academic advisor to BCG’s Henderson
Institute, a member of the World Economic Forum’s AI Governance Alliance, and co-
author of its white paper on platforms and ecosystems. Jacobides is ranked one of
the fifty top management thinkers. mjacobides@london.edu
Annabelle Gawer is Chaired Professor in Digital Economy and Drector of the Centre
of Digital Economy at the University of Surrey, a visiting professor at IMD and a
Fellow of the British Academy. A Clarivate Highly-Cited Researcher, she was in 2025
the most cited female academic in economics and management in the UK.
a.gawer@surrey.ac.uk
Nikolaus Lang, PhD is global leader of the BCG Henderson Institute, BCG's think
tank, chair of BCG's Center for Geopolitics, and an MD and senior partner at BCG.
Lang.Nikolaus@bcg.com
David Zuluaga Martínez, PhD is senior director of BCG Henderson Institute, where
he serves as ambassador and is a member of BCG’s public sector practice.
ZuluagaMartinez.David@bcg.com
Appendix 1: AI Approaches Around the Globe
A recent analysis by the BCG Henderson Institute found that the supply-side map of
the geopolitics of GenAI is defined by the relative strength of six resources needed
to become a supplier of intelligence: capital power, computing power, energy, data,
talent, and IP.54 While ongoing policy changes, particularly in the US, are poised to
reshape countries’ relative strength in these resources, an international comparison
clearly singles out the primary actors:55
The United States: The US takes a market-driven approach, emphasizing
innovation and technological leadership. Its regulations are sector-specific, focusing
on voluntary standards and guidelines. Geopolitically, the US is a clear GenAI
superpower, leading by a considerable margin in all the critical resources. The US’s
regulatory stance reflects its structural strengths, notably the synergy between its
venture capital (VC) ecosystem and large tech companies. Between June 2019 and
March 2025, private VC investment in US-based GenAI companies neared $90
billion, compared to $2.8 billion in the UK and just over $3 billion in France and
Germany combined. In 2023 alone, the twenty largest US tech firms spent $212
billion on research and development, compared to $60 billion spent by their
Chinese counterparts. The financial backing and output of leading GenAI labs in the
US also reflects this synergy. As of March 2025, 64 percent of total funding for
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OpenAI came from Microsoft, while Amazon and Google provided for 44 percent
and 16 percent, respectively, of the total funding for Anthropic. The US’s lead in top
foundation models shows the magnitude of its capital power. Of all the large
language models (LLMs) ranked in the Stanford HELM leaderboard, 60 percent
were developed in the US
China: China integrates AI regulation with its broader state-led industrial and
ideological framework. Its policies focus on aligning AI development with national
priorities, emphasizing data sovereignty and promoting domestic champions in the
AI sector. As of today, China is the only other generative AI superpower. In recent
months it has rapidly narrowed the gap in terms of frontier model development. The
capabilities of its best models are now on a par with those of US models. China’s
approach to GenAI reflects its broader strategy of heavy state involvement and
centralized coordination. Of the $180 billion in venture capital funding directed
toward AI between 2019 and 2024, an estimated $110 billion came from
government-backed sources.56. China also benefits from the strength of its public
academic institutions and talent base: As of 2024, it was home to 45 percent of the
world’s top AI research universities. Tsinghua University alone has spun out four of
China’s prominent "AI Tigers" – Zhipu AI, Baichuan AI, Minimax, and Moonshot AI.
DeepSeek, now arguably China’s highest-profile model provider, operates within
the government-subsidized Hangzhou Chengxi Science and Technology Innovation
Corridor. The company is believed to receive support from state-linked hardware
distributors and the Zhejiang Lab, which China’s Ministry of Science and
Technology has called the “core soul” of building national strategic scientific and
technological capabilities.
The European Union: The EU is seeking to establish itself as a normative leader
through comprehensive legislation such as the AI Act, which applies a risk-based
framework to AI applications. However, EU legislators face persistent difficulty in
balancing innovation with regulation and in addressing rapidly evolving
technologies like GenAI. From the perspective of the GenAI race—and technology
more broadly—the EU has struggled to keep pace with the rapid advancements of
the US and China. At present, much of the EU’s hope rests on Mistral AI, which
accounts for approximately 10 percent of the world’s top LLMs, according to
Stanford’s HELM Leaderboard. As of March 2025, EU-based GenAI startups have
raised only $4.1 billion. This meager showing may reflect decades of
underperformance in tech: The combined market capitalization of the EU tech
sector is 1/18th of that of the US, and leading EU tech firms spend about 1/5th as
much as their US counterparts on R&D. However, recent initiatives, like the €200
billion AI investment commitment announced at the AI Action Summit in February,
signal growing ambition. With greater investment, the EU seeks to capitalize on its
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strength in talent and research. It is home to the world’s second-largest AI talent
pool, with around 275,000 specialists as of 2024, and also leads in academic
impact, having produced the highest share of AI citations from 2019 to 2023. While
much has been said about the stifling effects of overregulation in the EU, though
more broadly in tech than specifically in AI, its overall regulatory approach may also
foster demand for home-grown technology that EU residents and businesses
perceive as more trustworthy. Beyond the AI Act, the EU is pivoting to rules and
rails and procurement—GAIA-X for trusted data, IPCEI-CIS for supply-side cloud-
to-edge capacity, and Eurostack to anchor demand via tender preferences and
clear ‘sovereign provider’ criteria, reinforced by Data Act portability.
Middle Powers: Saudi Arabia, the United Arab Emirates, South Korea, and Japan
are emerging as GenAI middle powers, using their strength in research, talent, and
infrastructure to carve out niches in the global AI landscape. These nations aim to
balance the influence of the superpowers by fostering regional collaborations and
developing indigenous AI capabilities. These middle powers could position
themselves in the GenAI landscape in several ways. They can form regional
partnerships, as European countries have done through the EU; acquire capabilities
by leveraging capital, as the UAE and Saudi Arabia have done; or build on
historical strengths, like South Korea and Japan with their tech conglomerates and
skilled workforces.
A number of other countries, including Singapore and India, have adopted national
strategies that focus on developing the application layer of GenAI, including use-
specific applications that are built on foundation models. The Singaporean case is
instructive in this regard, as it strongly emphasizes upskilling, aiming to triple the
number of AI practitioners in the country by 2029, and institutional infrastructure to
accelerate adoption and GenAI value creation, for example by setting up AI Centers
of Excellence to build and research GenAI solutions in partnership with leading
corporations, and by servicing SMEs and startups.
Appendix 2: Patterns in the Political Economy
Tech giants and GenAI labs trying to shape regulation: Leading technology
companies invest heavily in lobbying, setting standards, and developing ethical
frameworks to influence AI regulation. By positioning themselves as responsible
innovators, they aim to preempt strict regulations and maintain their competitive
advantage. At the same time, pioneering GenAI labs (and the tech giants backing
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them) have a strong incentive to support regulatory action that constrains their
competitors (often foreign, open-source) from becoming fast followers.
Industry coalitions and ecosystem-building: Collaborations between firms, like
those in figure 3, aim to increase the dominance of a small number of firms that use
their strength in existing markets by integrating AI in their offerings. Challenger
firms similarly try to provide an ecosystem structure through webs of inter-firm
relationships that support their aims and shape the future of technology and its
monetization.
Incumbents trying to reduce their exposure to increasingly unreliable global
supply chains. Industry interests and national strategies are profoundly shaped by
fragmented and interdependent supply chains, particularly for semiconductors, the
material underpinnings of the entire digital economy. The geopolitics of GenAI, as
well as the actions of major corporate players, are profoundly shaped by supply-
chain interdependencies. US-based Nvidia, for example, virtually controls the global
market for the most advanced GPUs which are manufactured by the Taiwanese
company TSMC using equipment provided by the Dutch company ASML and raw
materials sourced from China, Japan, Germany, and the US. The Trump
administration’s withdrawal of the AI Diffusion Framework, put in place by the Biden
administration, speaks to the tensions between the containing geopolitical
adversaries and empowering corporations.
Knowledge asymmetry reinforcing the risk of regulatory capture:
Policymakers’ reliance on industry expertise can lead to regulatory capture, in
which regulations disproportionately favor incumbent firms, stifling competition and
innovation. The risk of regulatory capture is only exacerbated by the perception that
GenAI labs alone have a clear view of the immediate potential of the technology
and of its attendant risks and benefits. This perception can cause regulators to
show excessive, if well-intended, deference to the forecasts and pronouncements
of leading GenAI developers.
Endnotes
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2 Fenwick, Mark, Erik PM Vermeulen, and Marcelo Corrales. 2018. Business and regulatory responses to
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technology. In M. Corrales & N. Forgó (Eds.), Robotics, AI and the Future of Law (pp. 81–103). Springer.
https://doi.org/10.1007/978-981-13-2874-9_4
3 Scognamiglio, Filippo, Nikolaus lang, Leonid Zhukov, Jeff Walters, Alex Koster, Etienne Cavin, David
Zuluaga Martínez, and Amir Alsbih (BCG Henderson Institute). 2025. “The Geopolitics of Tech Is Hitting All
Companies. How Boards Can Respond.” Boston Consulting Group, April.
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Jacobides Michael G., Lianos, Ioannis. 2021. “Regulating Platforms and Ecosystems: An Introduction.”
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Rahman, K. Sabeel, and Kathleen Thelen. 2019. “The Rise of the Platform Business Model and the
Transformation of Twenty-First-Century Capitalism.” Politics & Society 47, no. 2 (2019): 177–204.
7 Jacobides, Michael G., Stefano Brusoni and Francois Candelon. 2021. “When and How to Use AI:
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https://doi.org/10.1287/stsc.2021.0148
8 Dell'Acqua, Fabrizio, Edward McFowland III, Ethan R. Mollick, Hila Lifshitz-Assaf, Katherine Kellogg, Saran
Rajendran, Lisa Krayer, François Candelon, and Karim R. Lakhani. 2024. Navigating the Jagged Technological
Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality.
Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 24-013.
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Wiles, Emma, Lisa Krayer, Mohamed Abbadi, Urvi Awasthi, Ryan Kennedy, Pamela Mishkin, Daniel Sack, and
François Candelon. 2024. GenAI as an Exoskeleton: Experimental Evidence on Knowledge Workers Using
GenAI on New Skills.https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4944588
10 Eloundou, Tyna, Sam Manning, Pamela Mishkin, and Daniel Rock. 2024. “GPTs Are GPTs: Labor Market
Impact Potential of LLMs.” Science 384 (6702): 1306–8. https://doi.org/10.1126/science.adj0998
Bick, Alexander, Adam Blandin, and David J. Deming. 2024. “The Rapid Adoption of Generative AI.” Working
Paper. Working Paper Series. National Bureau of Economic Research. https://doi.org/10.3386/w32966
12 Mollick, Ethan. 2024. Co-Intelligence: Living and Working with AI. New York: Portfolio/Penguin.
Puranam, Phanish. 2025. Re-Humanize: How to Build Human-Centric Organizations in the Age of Algorithms.
Penguin Random House SEA.
14 As Collingridge remarked back in 1980, there is a dilemma in such dynamic settings: to influence
technology, intervention must occur early, before consequences are fully understood; if action is delayed,
the technology becomes entrenched and resistant to change. It is important to stress that there is a broad
view that right-sized regulation does not impede innovation; rather, by legitimizing its use and helping
structure the underlying ecosystems, it often enables it, as Porter and van der Linde (1995) and more
recently Qiu et al. (2018) find in the context of environmental regulation and innovation. Focusing on (early)
AI regulation and fintech as a field of application, Fenwick et al. (2018) find that sandboxes and dynamic
regulation (albeit enacted early) benefit society by creating robust contours of operation. References:
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Collingridge, David. "The social control of technology." (1982). Porter, M. E., & van der Linde, C. (1995).
Toward a new conception of the environment–competitiveness relationship. Journal of Economic
Perspectives, 9(4), 97–118. https://doi.org/10.1257/jep.9.4.97. Qiu, L. D., Zhou, M., & Wei, X. (2018).
Regulation, innovation, and firm selection: The Porter Hypothesis under monopolistic competition. Journal of
Environmental Economics and Management, 92, 638–658. https://doi.org/10.1016/j.jeem.2017.08.012
16 Mazzucato, Mariana. 2013, The Entrepreneurial State: Debunking Public vs. Private Sector Myths. Anthem
Press.
Fenwick, Mark, Erik PM Vermeulen, and Marcelo Corrales. 2018. Business and regulatory responses to
artificial intelligence: Dynamic regulation, innovation ecosystems and the strategic management of disruptive
technology. In M. Corrales & N. Forgó (Eds.), Robotics, AI and the Future of Law (pp. 81–103). Springer.
https://doi.org/10.1007/978-981-13-2874-9_4
17 Aghion, Philippe, Antonin Bergeaud, and John Van Reenen. 2023. “The Impact of Regulation on Innovation”,
American Economic Review, 113(11): 2894–2936.
https://www.nber.org/system/files/working_papers/w28381/w28381.pdf
18 Universities Must Reclaim AI Research for the Public Good | Stanford HAI
20 McAfee, Andrew. “Generally Faster: The Economic Impact of Generative AI”. Google. Report
https://ide.mit.edu/wp-content/uploads/2024/04/Davos-Report-Draft-XFN-Copy-01112024-Print-
Version.pdf?x76181
Jacobides, Michael, and M. Dalbert Ma. 2025. “How Disruptive Will Generative AI Be? A Micro-Level Analysis
of Evidence and Expectations.” Working paper.
21 Adner, Ron. 2017. "Ecosystem as structure: An actionable construct for strategy." Journal of Management
43(1): 39-58.
Jacobides, Michael G., Carmelo Cennamo, and Annabelle Gawer. 2018. "Towards a theory of ecosystems."
Strategic Management Journal 39, no. 8 (2018): 2255-2276
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. 2019. The Business of Platforms: Strategy in
the Age of Digital Competition, Innovation, and Power. New York: Harper Business.
25 CMA. 2024. AI Foundation Models: Update paper.
https://assets.publishing.service.gov.uk/media/661941a6c1d297c6ad1dfeed/Update_Paper__1_.pdf
26 Jacobides, Michael, and M. Dalbert Ma. 2025. “How Disruptive Will Generative AI Be? A Micro-Level
Analysis of Evidence and Expectations.” Working paper.
27 Wachter, Sandra. 2024. “Limitations and Loopholes in the EU AI Act and AI Liability Directives: What This
Means for the European Union, the United States, and Beyond.” Yale Journal of Law & Technology 26 (3).
https://doi.org/10.2139/ssrn.4924553
28 The New York Times Company v. Microsoft and OpenAI. Complaint filed in U.S. District Court, Southern
District of New York, December 2023. https://www.nysd.uscourts.gov/sites/default/files/2025-
04/yf%2023cv11195%20OpenAI%20MTD%20opinion%20april%204%202025.pdf
29 https://apnews.com/article/anthropic-authors-copyright-judge-artificial-intelligence-
9643064e847a5e88ef6ee8b620b3a44c
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30 To illustrate, in 2025, in two High Court cases in England (Qatar National Bank and Harber v HMRC)
valued at around £89 million, the claimant’s solicitor submitted 45 citations, of which 18 were entirely
fabricated, likely generated by AI tools, including ChatGPT. Many of the quotations themselves were also
bogus. The claimant admitted relying on publicly available AI systems, revealing that some lawyers may now
transfer AI-sourced content—as-is—into court filings. In another case, a pupil barrister cited five phantom
precedents. As a result, Dame Victoria Sharp, President of the King's Bench Division, issued a strong
admonition, warning that such misuse threatens the integrity of the justice system. She made it clear that
presenting false AI-generated cases could result in contempt of court, police referrals, or even criminal
charges for perverting the course of justice.
31 For instance, Microsoft and Nuance launched DAX Copilot, which uses GenAI to automatically draft
clinical notes based on doctor-patient conversations. It aims to reduce physician burnout but introduces risks
of omission, misinterpretation, or hallucination in clinical records. The challenge here is that medical records
are legal documents with downstream implications for diagnostics, insurance claims, and malpractice,
leaving a regulatory gap, as the FDA currently has no framework for regulating large langu age models used
in documentation. Understandably, calls are mounting for the FDA and HHS to define safety, traceability,
and auditability requirements for GenAI medical tools so they can deliver on their technical promise (See
Duggan A., Cohen I. G., Ritzman J., & Cahill R. F. (2024). Ambient Listening—Legal and Ethical Issues.
JAMA Network Open, 7(2), e2830390).
32 Jacobides, Michael, and M. Dalbert Ma. 2025. “How Disruptive Will Generative AI Be? A Micro-Level
Analysis of Evidence and Expectations.” Working paper.
33 Jacobides, Michael, Yuri Romanenkov, and Justinas Sukys. 2024.How to Reap Value from (Generative) AI:
Bypass the Hype, Focus on the Complements. White Paper. Evolution Ltd. https://6e1b275e-fbcb-48eb-87a0-
6ae7b12c556a.usrfiles.com/ugd/6e1b27_9f10fd49f8e6496cbc640b72824d61a2.pdf
34 Lang, Nikolaus, Leonid Zhukov, David Zuluaga Martínez, Marc Gilbert, Meenal Pore, and Etienne Cavin (BCG
Henderson Institute).2024 “How CEOs Can Navigate the New Geopolitics of GenAI.” Boston Consulting Group,
April. https://www.bcg.com/publications/2024/how-ceos-navigate-new-geopolitics-of-genai
35 When the GDPR was adopted in 2016, the EU was in what might be characterized as a “defensive”
position: It was essentially a consumer, not a producer, of the digital services it sought to regulate, with a
primary focus on protecting consumers and safeguarding competition. There weren’t at the time, and nor are
there at present, viable European alternatives to the likes of Google, Microsoft Azure, AWS, Apple, or Meta.
(U.S. GDP is only 15 times larger than the EU’s, but its share of the total value of the 1,000 largest public
technology companies is 18 times greater than that of the EU—$24.7 trillion vs. $1.4 trillion, respectively.)
Things are very different with GenAI: not only are there European businesses contending in this space (like
MistralAI), but also European policymakers recognize the geopolitical stakes in securing the EU’s place in
the global supply of GenAI.
36 Draghi, Mario. 2024. The Future of European Competitiveness. Report for the European Commission.
https://commission.europa.eu/topics/eu-competitiveness/draghi-report_en
37 It is instructive to compare the EU’s overall strategic position towards AI with that of Saudi Arabia and the
UAE. Both Gulf countries are committed to economic diversification beyond fossil fuels; both see AI as a
critical enabler of that transition. The UAE, through its National Strategy for AI 2031, has articulated a clear
ambition to become a global AI leader. Similarly, Saudi Arabia’s Vision 2030 strategy includes numerous
initiatives directly or indirectly tied to AI. Governmental leadership has been central to igniting and
sustaining the development of a vigorous AI ecosystem, taking advantage of the vast capital concentrated in
state-owned enterprises and sovereign wealth funds. Investments have already started yielding results.
While the two countries’ AI workforces remain modest in absolute terms, they have grown at annual rates of
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11% and 6% since 2022 in the UAE and Saudi Arabia, respectively. Furthermore, institutions such as the
UAE’s government-funded Technology Innovation Institute (TII) and G42 have produced world-class
foundation GenAI models. In Saudi Arabia, government-owned Aramco has reportedly developed the world’s
largest industrial LLM, while the SDAIA developed the Arabic LLM family ALLaM. In these countries,
government is not merely a regulator, but an active participant in the GenAI supply market.
38 Lang, Nikolaus and Leonid Zhukov. 2025. “DeepSeek scared away some AI funders. But this wealthy backer
is ready to spend.” Market Watch. https://www.marketwatch.com/story/deepseek-scared-away-some-ai-funders-
but-this-wealthy-backer-is-ready-to-spend-ec01df44
39 United States, Executive Order No. 14110, 2023. Section 4.2. https://www.govinfo.gov/app/details/CFR-2024-
title3-vol1/CFR-2024-title3-vol1-eo14110
40 Institute of Directors and London Business School. Assessing the Expected Impact of Generative AI on the
UK Competitive Landscape. White Paper, May 2024.
Evolution Ltd and Jacobides, Michael G. 2024. A Framework to Help You Reap Value from (Gen)AI: Bypass
the Hype, Focus on the Complements. Evolution Ltd White Paper, November.
Jacobides, Michael, and M. Dalbert Ma. 2025. “How Disruptive Will Generative AI Be? A Micro-Level Analysis
of Evidence and Expectations.” Working paper.
43 The UK's proposed AI Regulation Bill, which is a Private Member’s Bill (i.e., not a government -led effort)
advocated by Lord Holmes, exemplifies efforts to address the challenges posed by GenAI, but also the
pushback and forces that operate, and the need to respond. The Bill was introduced to ensure an equitable
application of AI, which would balance the many opposing forces and overcome the UK’s current
fragmentation at the administrative and national level when it comes to AI. Unlike the EU AI Bill, it f ocuses
on principles-based regulation—an approach the UK has also taken to competition matters in the digital
realm, with the establishment of the Digital Markets Unit at the Competition Markets Authority (CMA), whose
effectiveness in such a globalized context has yet to be determined. Such geopolitical issues can collide
with the CMA's remit and engender political economy tensions given the CMA’s firm stance on protecting
competition and innovation in digital markets—which may have led to the hasty appointment of the former
UK head of Amazon Web Services as its chair.
44 Merton, Robert K. Social Theory and Social Structure. Free Press, 1957.
Selznick, Philip. Leadership in Administration: A Sociological Interpretation. Harper & Row, 1957.
46 The New York Times Company v. Microsoft and OpenAI. Complaint filed in U.S. District Court, Southern
District of New York, December 2023. https://www.nysd.uscourts.gov/sites/default/files/2025-
04/yf%2023cv11195%20OpenAI%20MTD%20opinion%20april%204%202025.pdf
Doe v. GitHub Inc. et al. U.S. District Court, Northern District of California, 2024.
https://law.justia.com/cases/federal/district-courts/california/candce/4:2022cv06823/403220/195/
48 Jacobides, Michael, and M. Dalbert Ma. 2025. “How Disruptive Will Generative AI Be? A Micro-Level Analysis
of Evidence and Expectations.” Working paper.
49 Brollo, Fernanda, Era Dabla-Norris, Ruud de Mooij, Daniel Garcia-Macia, Tibor Hanappi, Li Liu, Li, and Anh
D.M. Nguyen. 2024. Broadening the Gains from Generative AI: The Role of Fiscal Policies. IMF.
https://www.imf.org/en/Publications/Staff-Discussion-Notes/Issues/2024/06/11/Broadening-the-Gains-from-
Generative-AI-The-Role-of-Fiscal-Policies-549639
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27
50 Bria, Francesca; Timmers, Paul; Gernone, Fausto (2025). EuroStack – A European Alternative for
Digital Sovereignty. CEPS / Bertelsmann Stiftung and https://www.euro-stack.info/
51 Australian Competition and Consumer Commission. News Media Bargaining Code. 2021.
https://www.accc.gov.au/focus-areas/digital-platform-services-inquiry-2020-25/news-media-bargaining-code
52 OECD, BCG, and INSEAD. The Adoption of Artificial Intelligence in Firms: New Evidence for Policymaking.
OECD Publishing, 2025. https://doi.org/10.1787/f9ef33c3-en
53 In another example of intent (which should be distinguished from achievement, in many of the
pronouncements we have seen), Greece’s recently published national AI blueprint proposes a model of how
smaller states can use institutional design to enable—not just constrain—AI development, suggesting that
policy entrepreneurship and institutional agility can help a latecomer shape AI through facilitation, not just
control. We have seen this approach endorsed by Europe (illustrated by the EU AI Act’s call for national
sandboxes), and it raises the question of national governments choosing a specific area of industry focus
and spreading their influence through it. While any policy must conform to administrative reality, the goal of
regulatory facilitation and sector-specific diffusion under one cohesive framework is worth pursuing (See
HLACAI (Greek High Level Advisory Committee on AI), 2024, A Blueprint for Greece's AI Transformation,
accessed through https://foresight.gov.gr/en/studies/A-Blueprint-for-Greece-s-AI-Transformation/).
54 Lang, Nikolaus, Leonid Zhukov, David Zuluaga Martínez, Marc Gilbert, Meenal Pore, and Etienne Cavin
(BCG Henderson Institute). 2024. “How CEOs Can Navigate the New Geopolitics of GenAI.” Boston Consulting
Group, April. https://www.bcg.com/publications/2024/how-ceos-navigate-new-geopolitics-of-genai
55 Lang, Nikolaus, Leonid Zhukov, Etienne Cavin, and David Zuluaga Martínez (BCG Henderson Institute).
2025. “Where Will the AI Geniuses Go? How Changes in U.S. Talent Policies Could Create New Innovation
Hubs.” Boston Consulting Group, forthcoming.
56 Beraja, Martin, Peng, Yang, Wenwei,David Y. and Yuchtman, Noam. 2024. ”Government as Venture
Capitalists in AI.” NBER. https://www.nber.org/papers/w32701
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