women-in-tech-and-ai-in-europe-can-the-region-close-its-gender-gap
March 2026
McKinsey Technology
Women in tech and AI
in Europe: Can the region
close its gender gap?
The rise of AI could be the turning point that finally unlocks women’s full
participation in the tech sector if addressed early—or reduces their share
even further.
This article is a collaborative effort by Anna Lieser, Henning Soller, Kristin Tuot, Lieven Van der Veken,
Martina Gschwendtner, Melanie Krawina, and Sven Blumberg, representing views from McKinsey
Technology and QuantumBlack, AI by McKinsey.
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The tech industry around the world is in transition, with AI reshaping both organizations and the very
nature of tech work. For Europe, the implications extend beyond productivity and innovation and touch
economic growth, competitiveness, and inclusion. McKinsey analysis estimates that sovereign AI could
add more than €480 billion in annual value to Europe’s economy by 2030. Yet the region continues to
trail the United States, which is defining the pace and scale of global AI innovation.1
For Europe, this transformation is a test not only of technological capability but of talent strategy. As AI
redistributes value toward more advanced, hybrid roles, the region faces a pivotal choice: whether to
allow existing gender gaps to widen or to see women as a critical lever in building the next generation of
AI leadership.
Today, women could play a decisive role in strengthening Europe’s tech talent base, yet they face a
triple threat from AI. First, they are underrepresented in tech: In our previous report on women in tech,
we found that women accounted for 22 percent of employees in core tech roles.2 Today, according
to McKinsey analysis, that share has fallen to 19 percent—an indication that efforts to address the
persistent lack of representation have failed to make progress (see sidebar “About the research”).
Second, many of the tech layoffs attributed to AI to date have been in roles disproportionately held
by women (such as product and design), suggesting that without interventions, the share will drop
even further. Finally, these developments come as the women who remain in tech are bumping up
against a glass ceiling and contemplating leaving the industry altogether, with significant drops at the
management and senior management levels (in software alone, the share of women falls 15 percentage
points from the entry level to the C-level).
About the research
McKinsey analyzed the latest EU
tech workforce data to see where
Europe stands on women in tech and
interviewed senior female tech leaders
in the region to hear their perspectives
on what works. Our analysis for this
article drew primarily on three sources:
— The assessment of academic
achievement (primary, secondary,
and tertiary education) was based
on publicly available data from
Eurostat, the OECD’s Programme for
International Student Assessment
(PISA), and the Trends in International
Mathematics and Science Study
(TIMSS). We focused on EU-27 data.
— We accessed LinkedIn data across
more than 500 companies and 37
countries in Europe, including profiles
of four million workers in relevant job
categories (product management,
design, data and AI, infrastructure,
and software engineering and
architecture), to gain insights into the
share of women in these roles.
— Proprietary analysis on the European
tech workforce and skill gaps was
conducted by Findem, incorporating
insights and capabilities from Getro
(a Findem company). Findem is an
AI platform for talent outcomes that
provides visibility into workforce
composition, skills, and hiring trends
across global tech companies by
analyzing more than 850 million
profiles. These insights were used
to deepen and complement the
McKinsey research.
To further augment this research and
analysis, we interviewed ten female
tech leaders at companies in Europe.
The data available for this study did
not consider differences between
an individual’s birth gender and their
gender identity. We have therefore
used the terms “men” and “women”
throughout.
1 “Accelerating Europe’s AI adoption: The role of sovereign AI,” McKinsey, December 19, 2025.
2 Sven Blumberg, Melanie Krawina, Elina Mäkelä, and Henning Soller, “Women in tech: The best bet to solve Europe’s talent shortage,”
McKinsey, January 24, 2023.
2 Women in tech and AI in Europe: Can the region close its gender gap?
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But AI also creates an opportunity to tap into underutilized segments of the workforce—including
women. As the number of entry-level roles in tech declines, demand is emerging for mid- and senior-
level leaders who combine technical depth with strategic judgment and ethical oversight to design,
deploy, and govern AI systems responsibly. With targeted reskilling and deliberate advancement
pathways, women could capture many of these adjacent and fast-growing roles.
How can Europe redesign its tech talent model for the AI era while expanding opportunity and
competitiveness? Accelerating women into these future-critical roles is not a side agenda; it is one of
Europe’s most tangible levers to build the leadership AI now demands and to strengthen innovation,
governance, and competitiveness across the region. To that end, we outline three solutions to closing
both the gender and capability gaps in tech.
Three dynamics widening Europe’s gender gap in tech and AI
As AI reshapes roles and value creation in tech, existing gender gaps could widen without
deliberate action.
EU women are already underrepresented across tech—a trend that appears to be getting worse
In our previous report on women in tech,3 we highlighted two main drop-off points for women: from high
school graduation to university enrollment, and from university graduation to jobs in tech roles. These
points are still pivotal, and overall prospects for women in tech have not improved.
The share of women graduating from European tech degree programs has seen a small uptick since
2022, according to McKinsey analysis, rising to 33 percent of bachelor’s degrees and 39 percent of
PhD graduates (Exhibit 1). However, the pipeline from graduate school to the tech workforce fell by 20
percentage points, with the share of women in tech roles falling to 19 percent. The gap continues to widen
as women move up the ladder in the organization, with just 13 percent of women across management roles
in tech and only 8 percent in senior management roles (such as director and C-level).
The widening gap is reflected in not only the data but also the lived experience of women in European
tech. Many senior leaders we interviewed said that the environment has worsened over the past few
years, with gender parity slipping down the priority list for most organizations. As one senior leader put
it, “Diversity goals fade the moment the hiring photo is taken.”
The widening gap is reflected
in not only the data but also
the lived experience of women
in European tech.
3 Sven Blumberg, Melanie Krawina, Elina Mäkelä, and Henning Soller, “Women in tech: The best bet to solve Europe’s talent shortage,”
McKinsey, January 24, 2023.
3 Women in tech and AI in Europe: Can the region close its gender gap?
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Exhibit 1
Primary
school
capa-
bilities 3
Early high
school
capa-
bilities 4
Bachelor
of science
(BSc)
enroll-
ment5
BSc grad-
uation 5
Master of
science
(MSc)
enroll-
ment 5
MSc
grad-
uation5
PhD
enroll-
ment 5
PhD
grad-
uation5
Any role
across
tech com-
panies 6
Tech role
across
any
company7
50 49
31 32
36 38 37 37 37
22
50 50
32 33
37 39 39 39
36
19
Web <2026>
<MCK251191 Women In Tech in Europe>
Exhibit <1> of <6>
Share of women in STEM1 pipeline, European2 average, % of total pool within category
1
Defined as total across natural sciences, mathematics, statistics, information and communications technology, engineering, manufacturing, and construction.
2 Defined as EU-27 countries. 3
Calculated through average IEA Trends in International Mathematics and Science Study (TIMSS) grade 4 test scores across
science and math for EU-27 participants, 2022 and 2025. 4 Calculated through average OECD Programme for International Student Assessment (PISA) and
TIMSS grade 8 test scores across science and math for EU-27 participants, 2022 and 2025. 5 Eurostat data on students enrolled in tertiary education for EU-27
countries, 2022 and 2025. 6
Female share in top 10 global tech companies with operations in Europe. 7
Calculated as weighted average female share of any role in
data, analytics, and technology reported in a LinkedIn job profile located in Europe.
The share of women in tech in Europe has fallen from 22 percent to 19
percent, showing that current actions aren’t enough.
McKinsey & Company
–18
percentage
points
–20
percentage
points
8%
of senior management
roles are held by women7
13%
of management roles
are held by women7
Across tech management in the industry
Primary and
secondary
education
Workforce Tertiary
education
2022 2025
Women are overrepresented in entry-level roles, which are shrinking in the age of AI
As AI has automated core tasks, demand for most entry-level tech roles has fallen. Our research shows
that women in entry-level jobs in product development and software engineering saw the largest
declines from 2024 to 2025, at 17 and 13 percent, respectively. AI, data, and analytics is the sole job
family with rising entry-level demand (up 11 percent for men and 7 percent for women). However, men
capture a larger share of this growth, limiting women’s participation in the one expanding early-career
pathway. One senior leader we interviewed explained, “We used to tell women, ‘Come to tech—it’s full of
opportunity.’ Now, I’m not sure that’s true.”
4 Women in tech and AI in Europe: Can the region close its gender gap?
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Exhibit 2
15
20
25
30
35
40
45
15 20 25 30 35 40 45
Sweden
France
Romania
Estonia
Greece
Italy
Poland
Croatia
Austria Czechia
Portugal
Bulgaria
Ireland
Spain
Denmark
Latvia
Malta
Netherlands
Slovakia
Finland
Luxembourg
Belgium
Lithuania
Germany
EU-27
Share of
women in
tech in
workforce,1
%
Web <2026>
<MCK251191 Women In Tech in Europe>
Exhibit <2> of <6>
Correlation of share of women in STEM education and workforce
1
Calculated as weighted average share of women in any role in data, analytics, and technology reported in a LinkedIn job profile located in Europe.
2 Eurostat data on students enrolled in tertiary education for EU-27 countries, 2020 and 2022.
Increasing gender equality in education does not translate into equal
workforce participation.
McKinsey & Company
Share of women in pool of
bachelor of science graduates, 2 %
Education no longer offers a reliable path for women into the tech workforce, and STEM graduates
are struggling to secure tech roles: Our analysis finds that overarching demand has declined by 2 to 3
percent across all tech families, further weakening the link between education and employment. Further,
a look at women’s share of STEM graduation rates by country found no link to their representation in
the workforce (Exhibit 2). This disconnect becomes even more stark when comparing 2022 and 2025
numbers. Women’s STEM graduation rates are rising, but their share in tech roles continues to fall. More
broadly, gender equity is not correlated with higher numbers of women in tech (see sidebar “Gender
equality doesn’t guarantee tech representation”).
The glass ceiling holds women back from senior roles
Across European tech, women’s representation declines sharply with seniority across all five major job
families (Exhibit 3). While women account for meaningful numbers in some entry-level roles—they hold
more than half of such roles in design and have strong representation in product management—their share
5 Women in tech and AI in Europe: Can the region close its gender gap?
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Exhibit 3
Entry
level
Individual
contributor
Manager Director or
vice president
C-level
0
25
50
–32
–11
Design
–16
–11
AI, data, and analytics
–29
–18
Product management
–15
–9
–11
–7
Infrastructure
Decrease from entry
level to manager,
percentage points
Decrease from entry
level to C-level,
percentage points
Software engineering
and architecture
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<MCK251191 Women In Tech in Europe>
Exhibit <3> of <6>
Share of women across 5 job families, %
Source: Findem; Getro; McKinsey research based on 1,554,939 scanned profiles
Women’s representation declines at each career stage, with the largest
drop between entry level and manager.
McKinsey & Company
drops at every subsequent career step. The steepest losses occur early: Between entry-level and first
managerial roles, women’s representation falls by seven to 18 percentage points, depending on job family.
These early losses compound the gender gap at the leadership level. In product and design, women see
their representation drop by 29 to 32 percentage points from entry level to C-suite. In technical tracks
such as software engineering and infrastructure, women start with lower representation and experience
cumulative declines of 11 to 15 percentage points by senior leadership. Even in AI, data, and analytics—
the only job family showing entry-level growth—representation drops by 16 percentage points between
entry and C-level, with a particularly sharp drop at midcareer leadership transitions.
In the AI era, this attrition is especially concerning. Leadership roles in data, product, and engineering
increasingly shape how AI systems are built and governed. When women exit early from these
pathways—and from the sector altogether—the result is a narrowing of perspectives at precisely the
levels at which bias, accountability, and societal impact must be addressed.
A pattern that emerged clearly in our interviews is that the visible presence of female senior leaders
materially improves retention and advancement. As one leader noted, “I joined a major DevSecOps
[development, security, and operations] company because another woman encouraged me to apply; she
later became my mentor.” Retaining and promoting women in senior roles is therefore not only an equity
imperative but also a prerequisite for building inclusive, high-performing AI-driven organizations.
6 Women in tech and AI in Europe: Can the region close its gender gap?
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Gender equality doesn’t guarantee tech representation
Countries with a proven track record
of championing women in society
might expect to have success in
achieving gender diversity in tech, but
our analysis found that no such link
exists. For example, the Nordics score
highly on gender equality compared
with all EU countries, with Finland
(0.88) and Sweden (0.82) at the upper
range (exhibit). But these countries
still have low female representation in
tech roles—36 percent and 23 percent,
respectively.
Exhibit
Germany
France
Poland
Netherlands
Spain
Portugal
Romania
Italy
Sweden
Belgium
Czechia
Ireland
Greece
Lithuania
Austria
Bulgaria
Denmark
Slovakia
Luxembourg
Estonia
Finland
Latvia
Croatia
Malta
0.65 0.7 0.75 0.8 0.85
15
25
35
45
High equality, high tech participation
Circle size =
relative size of
tech workforce
Web <2026>
<MCK251191 Women In Tech in Europe>
Exhibit <4> of <6>
Women in tech roles vs Global Gender Gap Index ranking, by country, 2025
1
Calculated as weighted average share of women in any role in data, analytics, and technology reported in a LinkedIn job profile located in Europe.
2 Scale of 0 to 1, where 1 = parity. Global gender gap report 2025, World Economic Forum, June 11, 2025.
Gender equality is rising across Europe, but the share of women in tech
roles is stalling.
McKinsey & Company
Global Gender Gap Index2
Share of
women in tech
workforce,1 %
7 Women in tech and AI in Europe: Can the region close its gender gap?
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Exhibit 4
Share of women in key tech families and evolution over time, 2025 and 2022, %
Infrastructure 2
(9% of workforce)
0
13
Software engineering and
architecture
(67% of workforce)
–2
17
AI, data, and analytics
(9% of workforce)
+3
33
Design1
(5% of workforce)
+7
53
Product management1
(10% of workforce)
–7 percentage
point change
from 2022
39
Web <2026>
<MCK251191 Women In Tech in Europe>
Exhibit <5> of <6>
1
2022 data combined product and design roles in one family.
2 2022 data split infrastructure into compute and operations, and DevOps and cloud.
Source: Findem and Getro (a Findem company), 2025; McKinsey research based on LinkedIn job profiles in Europe, 2025; “Women in tech: The best bet to
solve Europe’s talent shortage,” McKinsey, Jan 24, 2023.
AI reshapes demand across job families, reducing demand in
female-dominated roles and increasing it in AI-native fields.
McKinsey & Company
Structural causes of underrepresentation
Our analysis examined the underlying obstacles contributing to female underrepresentation in tech and
found several patterns.
Women are overrepresented in low-influence tech roles most affected by AI
Female employees make up 39 percent of product management roles and 53 percent of design roles.
At first glance, this looks like strong representation (Exhibit 4). But these positions are not typically
common in the C-suite, with far fewer chief product or chief design officers compared with chief
technology or chief information officers. In addition, product and design account for just 10 and 5
percent of the tech workforce, respectively. As a result, women have less influence over the direction,
governance, and design of the broader AI and tech space.
Product and design jobs are also among the most at risk in the age of AI as core tasks are increasingly
automated and role expectations shift. From 2024 to 2025, overall demand declined for roles in
product (2 percent) and design (3 percent), especially at the entry level (17 percent and 11 percent,
respectively). Meanwhile, women remain significantly underrepresented in high-impact, fast-growing
areas such as AI and data, infrastructure, and software engineering. As AI capabilities accelerate, these
imbalances could reinforce existing gender disparities and concentrate women in roles with declining
demand and limited strategic influence.
8 Women in tech and AI in Europe: Can the region close its gender gap?
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Corporate culture can hinder advancement for women in tech
Choosing to have children is often cited as a primary obstacle to career advancement for female
professionals.4 However, McKinsey research suggests that microaggressions and workplace culture
present even larger obstacles to women in tech. Our Women in Tech survey found that 49 percent of
women experienced sexism or bias in the past year (though this number was down two percentage
points from the previous year), and 82 percent said they must prove themselves more than men.5 As
one of our interviewees said, “If I speak up too often, I’m labeled difficult. If I don’t, I’m invisible.” Subtle
exclusionary cues (for example, jokes or team rituals) can further deter women from entering or staying
in tech, even when qualified.
Women in tech frequently feel isolated, which causes additional stress.6 One interviewee noted, “You’re
often the first and only woman in the room,” while another said, “Being the ‘only one’ means every word
feels weighted.”
In addition, women frequently act as the “social glue” of teams, performing essential but unrewarded
work culture tasks. Women receive 44 percent more requests to volunteer for tasks—such as resolving
conflicts or coordinating events—that are not recognized in reviews.7 Compared with male counterparts,
the average woman employee spends an additional 200 hours a year on tasks that don’t contribute to
career advancement—more than a month’s worth of “office housework.”8 One female tech leader in a
major DevSecOps company noted, “I mentor four people unofficially; it’s invisible work.”
Hybrid schedules and flexibility have a larger impact on women
Previous McKinsey research highlighted that professional women face particular challenges in
balancing work and family. Company efforts to accommodate working mothers can have hidden
trade-offs: Even in inclusive cultures, taking advantage of flexible work schedules can slow career
advancement. In our interviews, women returning to work after maternity leave reported lost momentum
and reduced client visibility. But the reverse can also hold true: Some interview subjects at companies
with fully remote or hybrid working models—for everyone, not just new parents—cited flexible schedules
as the biggest accelerator of career progression. “The system now all of a sudden rewards ability and
not who joins the after-work drinks and doesn’t have to leave at 5 p.m. sharp to pick up the kids,” as one
interviewee put it. Companies that encourage their entire workforce to adopt flexible schedules can see
a positive impact across the board without penalizing women for taking advantage of such programs.
Tech companies are not prioritizing sponsorship
Some organizations have scaled back their diversity, equity, and inclusion (DEI) efforts. The leaders
we interviewed expressed fatigue, because DEI efforts rely on individual goodwill rather than
embedded accountability. But even before this shift, many companies that prioritized DEI initiatives
reported that they did not achieve sustained, tangible results. Progress depends on allies, not
systems: Many women have a mentor, but they are less likely to have a sponsor than men.9 This
matters, because sponsored women are 200 percent more likely to see their ideas implemented.10
4 Amy Borrett, “Why having a baby remains a career obstacle for women,” Financial Times, March 6, 2025.
5 Women in Tech Survey 2025, Web Summit, 2025.
6 Kevin Sneader and Lareina Yee, “One is the loneliest number,” McKinsey Quarterly, January 29, 2019.
7 Linda Babcock, Maria P. Recalde, and Lise Vesterlund, “Why women volunteer for tasks that don’t lead to promotions,” Harvard Business
Review, July 16, 2018.
8 Elle Hunt, “‘No reward or recognition’: Why women should say no to ‘office housework,’” The Guardian, May 9, 2022.
9 Alexis Krivkovich, Drew Goldstein, and Megan McConnell, Women in the Workplace 2025, McKinsey, December 9, 2025.
10 Cassandra Melvin and Jolie LeBlanc, Sponsorship of women drives innovation and improves organizational performance, Accenture and
SEMI, 2020.
9 Women in tech and AI in Europe: Can the region close its gender gap?
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Closing Europe’s gender and talent gap in tech
While the current situation appears bleak, the AI disruption reshaping every part of the tech industry
offers a unique opportunity to accelerate female representation in European tech. Companies should be
prepared to implement a holistic, enterprise-wide program that integrates culture, skills, and operating-
model initiatives tailored to women’s existing capabilities as well as organizational needs and priorities.
To ensure sustained impact, companies can embed a continuous feedback loop by linking actions to
KPIs and cultural metrics for ongoing measurement, iteration, and refinement.
A focused set of actions across three areas could raise female representation, close critical
skill mismatches, and strengthen both women’s long-term career prospects and Europe’s AI
competitiveness. These actions encompass distinct levels—organizations, teams, and individual support
systems—enabling companies to focus on areas where change has the greatest impact (Exhibit 5).
Exhibit 5
Embed gender equality into company structures, including targets, career paths, and KPIs
Standardize benefits and support programs to ensure women are assessed solely on their
performance
Assign higher-value responsibilities to women rather than tasks outside of job roles
3. Reimagine operations
Hold leaders accountable for progress
and results
Create an environment where women
feel supported, respected, visible, and
encouraged to grow and lead
Promote psychological safety,
role-modeling, and visible leadership
support
1. Reculture 2. Realign skills
Invest in company-wide AI and
data literacy
Ensure women gain, retain, and deepen
relevant technical capabilities
Develop personalized upskilling plans
combined with certifications to help
women transition into the fastest-
growing roles
Organizational
Company-wide structures,
policies, budget, and
strategic priorities
Team
Daily behaviors,
workflows, leadership
style, and local practices
Individual
Personal growth, access,
and motivation
Each of these dimensions must be addressed at 3 different levels
Web <2026>
<MCK251191 Women In Tech in Europe>
Exhibit <6> of <6>
To close Europe’s gender and talent gap, companies need to take a holistic
approach with an integrated feedback loop.
McKinsey & Company
10 Women in tech and AI in Europe: Can the region close its gender gap?
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1. Reculture
Culture is the strongest predictor of whether women stay in tech and advance. Companies that implement
a range of tangible actions across the organization could enhance the work environment for women.
On an organizational level, holding leaders accountable has proved effective. Approaches include
providing more transparency into representation goals for women in technical and leadership roles,
reviewing progress quarterly, and tying outcomes to executive KPIs. Redesigning performance systems
to focus on impact could also help level the playing field. One female executive at a company with a fully
remote workforce noted that performance reviews assessed employees on outputs rather than visibility
or work style, an emphasis she felt contributed to her promotions.
A positive day-to-day experience can also have an impact. What happens in meetings often determines
whether women stay. Structured rituals—round-robin input, rotating facilitation, written decisions—
reduce bias and make contributions visible. Ensuring equitable access to project assignments is also
essential, and the presence of female leaders can have an immediate impact. One female tech leader
said, “Even at university, a professor’s gender makes a significant difference in who signs up for their
courses. If a female STEM professor offers a course, usually 30 to 40 percent of students are women.
For male professors, that number is about 10 percent.”
Women as a group do not lack ambition or confidence, but they frequently lack sponsors who actively
open doors to high-visibility assignments that could accelerate their advancement. Pairing midcareer
women with senior sponsors who commit to concrete advocacy actions and providing transparent career
paths and role models materially improve retention and progression. One interview subject noted, “We
have a female CTO who is extremely good: professional and capable. Role-modeling is so important.”
Culture is the structural backbone that determines whether women thrive in tech. Organizations that
embed fairness, inclusive team practices, and sponsorship into how they operate—not as side programs
but as core routines—create the conditions for women to succeed and for Europe to compete in an
AI-driven future.
2. Realign skills
AI will transform the labor force in the coming years. McKinsey Global Institute analysis indicates that
17 percent of skills are likely to become largely AI-led, 72 percent of skills will support work done by a
combination of people and AI, and 11 percent are likely to be for people-led work.11 The transition toward
skills for AI-led work will lead to a shift in roles: In these areas, people will step back from hands-on work
to focus on design, validation of results, and exception handling—making sure AI agents and robots run
properly as they operate mostly on their own. These roles could open new entry routes for women.12
Europe has an opportunity to turn disruption into inclusion by investing in AI-driven reskilling as a
new on-ramp for women in tech. One way to bring more women into tech could be to enable women
to transition directly into the roles of the future, bypassing the shrinking entry-level layer. In tandem,
companies could seek to build on AI-threatened tech roles that are currently held by women, such as
in product and design. These roles could have adjacent career paths that enable women, with proper
training, to assume leadership roles in the broader business, as all areas of the business become tech-
centric. The pace of innovation and change is so rapid that consistent, timely training will be crucial. We
are already seeing organizations mobilize. To implement an effective reskilling effort, companies can
focus on a few actions.
11 “Agents, robots, and us: Skill partnerships in the age of AI,” McKinsey Global Institute, November 25, 2025.
12 “Agents, robots, and us: Skill partnerships in the age of AI,” McKinsey Global Institute, November 25, 2025.
11 Women in tech and AI in Europe: Can the region close its gender gap?
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First, company-wide AI and data literacy programs can equip all employees with baseline capabilities
while preparing women for transitions into midlevel roles. Return-to-tech learning tracks—structured
training in modern tools, cloud engineering, and AI practices—can support reentry for the substantial
pool of women currently outside the workforce. Our analysis suggests that as many as 140,000 to
200,000 women with STEM backgrounds could return to tech through these programs.
Second, recurring hands-on sprints, knowledge-sharing sessions (for example, the latest AI
developments and tools as well as the most useful prompts), and applied learning rituals give women
technical practice in areas such as AI-assisted development, orchestration, or data governance. Pairing
training programs and peer learning can further accelerate skill acquisition for women and promote the
right mindset for reskilling. One female employee highlighted this mindset: “It’s OK to struggle. Tech is
about trying, failing, and trying again.”
Last, core technical tasks, such as coding, testing, and integration in software development, will
increasingly be handled by AI and automation. We can already see AI shaping what matters in tech. With
AI reducing the time spent on coding, testing, and data prep, tech roles increasingly emphasize human-
centric and judgment-based skills. Women score well on these capabilities, positioning them for roles
in AI product ownership, human–AI design, explainability, and oversight—if they receive the proper
training. Transparent, personalized upskilling plans combined with funded certifications in AI, cloud, and
data could help women transition into the fastest-growing roles.
Taken together, these interventions create practical pathways for women to enter and grow into the tech
roles of the future—shifting the focus from traditional STEM pipelines to AI-native career routes that
match the needs of a rapidly changing industry.
3. Reimagine operations
Cultural intentions and skill-building efforts must be combined with operating models that
support women’s advancement. A more inclusive operating model should seek to embed fairness,
transparency, and accountability directly into how tech organizations run—alleviating friction points that
disproportionately affect women.
To remove obstacles to career progression, companies could adjust benefits and support programs
to ensure that employees are assessed based solely on their performance. Similarly, by enhancing
parental leave and standardizing return-to-work frameworks for all employees—phased return, shared
parental leave, and structured reentry plans—organizations can avoid penalizing women accessing
these benefits. This consistency is essential, given that 42 percent of women who voluntarily leave the
workforce cite care responsibilities as their reason for not returning.13 Paternity leave models are also
important. As one tech executive noted, “True equality exists as soon as men take as much care time off
as women.”
On the team level, transparent career pathways and reintegration road maps clarify expectations,
reduce ambiguity, and help returning women reenter roles with real momentum. When team leaders
intentionally assign higher-value responsibilities rather than tasks outside of job roles, the progression
of women accelerates.
As previously noted, every midcareer woman should have a senior sponsor who can advocate for her
regarding promotions, nominations, and stretch roles. This sponsorship is not optional—it is a core
operating mechanism for career acceleration.
13 “Caregiving pressures top factor pushing women out of the workforce, Catalyst finds,” Catalyst, January 29, 2026.
12 Women in tech and AI in Europe: Can the region close its gender gap?
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Anna Lieser and Martina Gschwendtner are consultants in McKinsey’s Munich office; Henning Soller is a partner in the
Frankfurt office; Kristin Tuot is a partner in the Düsseldorf office; Lieven Van der Veken is the global and European leader
for QuantumBlack, AI by McKinsey and a senior partner in the Lyon office; Melanie Krawina is an associate partner in the
Vienna office; and Sven Blumberg is a senior partner in the Istanbul office.
The authors wish to thank Anna Wiesinger, Emily Hoppe, Emily Jäger, Krithika N, Laura Proudlock, Margarita Młodziejewska,
Maria Ocampo, Mark Meyer, Paula Pavlic, Philipp Hühne, and Sabrina Breunig for their contributions to this article.
The authors also wish to thank Elan Keshen, Madeline Andrews, and the Findem and Getro (a Findem company) team for
their contributions.
A redesigned operating model creates the scaffolding for sustained advancement. In companies that
get this right, women would no longer depend on individual managers or informal networks to advance.
Instead, career progression becomes the predictable output of transparent systems, fair policies, and
leadership accountability. Embedding inclusion into how tech companies operate is not just about
fairness. It unlocks talent, reduces attrition, and strengthens the leadership pipeline required for Europe
to compete in an AI-driven future.
The existing approach to achieving more equitable representation in tech is clearly not working. Now is
the time to recode. Companies that take a holistic approach to embedding gender-inclusive strategies
and tangible actions at the team, individual, and organizational levels can address the AI talent shortage
and the diversity gap simultaneously. Success could accelerate the advancement of women in tech roles
and provide Europe with the momentum to keep pace with leading countries.
Copyright © 2026 McKinsey & Company. All rights reserved.
13 Women in tech and AI in Europe: Can the region close its gender gap?
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