"95 per cent of companies have not (yet) seen revenue gains" [95 per cent]
The article frames this as a systemic pattern: executives announce AI strategies to investors, VCs fund AI plays, and Big Tech builds data centers—all without the revenue to justify it. The $2tn revenue requirement by 2030 cited from Bain underscores the scale of the gap. This mirrors the cargo cult metaphor: replicating the external forms (data centers, AI announcements, VC funding) while missing the essential mechanism that produces actual value.