"95 percent of gen AI pilots were delivering little to no measurable impact to the P&L. And that created a lot of buzz." [95 percent of gen AI pilots]
The DoorDash case study illustrates the escape mechanism: clear goal (70% automation), measurable success criteria, and executive belief that the outcome was achievable. This contrasts with the 95% failure rate where pilots lack these attributes. The structural implication is that organizations with strong governance discipline, executive alignment, and KPI-driven decision-making will systematically convert pilots to production while others remain trapped in perpetual experimentation cycles, creating a durable competitive moat.