"Tech giants like Xiaomi, Huawei and Alibaba are now making EVs, bringing consumer technology into the car industry." [Xiaomi]
Xiaomi launching a top-selling EV brand within one year of market entry, and Huawei's sedan outselling Porsche and BMW 7-series combined in the luxury segment, demonstrates that software ecosystem lock-in (phones, apps, smart-home) can substitute for decades of automotive brand equity. This pattern — tech-platform firms using existing user relationships to rapidly commoditize adjacent hardware categories — has precedent in smartphones displacing cameras and GPS devices, and now generalizes to automobiles. The structural implication is that automotive incumbents face a two-front threat: Chinese cost competition at the low end and software-ecosystem competition at the premium end.